UCL MEDIA BA Application Portfolio 2025

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CREATIVE MEDIA INDUSTRY (FILM)

Theportfolioaimstoshowcasecreativemediaprojectsthatcombinehumanitieswithsciences. It emphasizes a general approach to visual storytelling, graphic design and branding, focusing on technical skills and theoretical foundation.

The product "Depression"-1 minute short film- is a visual exploration of the emotional and psychological struggles that come with depression. The product shows the overwhelming feelings of being trapped and disconnected, using powerful symbols to represent the inner chaos of the mind. InspiredbyCarl Jung’sShadowSelftheory, the film reflects how depression affects thoughts, actions, and emotions

The stormy seas and rogue waves in the film are metaphors for the emotional turmoil the character faces. The visuals and soundscapes emphasize the feel ng of being out of control, unable to hide emotions. As the character tries to understand and manage their feelings, the film shows their journey to find clarity.

INTEGRATION PROCESS

ContextualReference:Jung’s Model of the Psyche

"IntegratedPotentialIdeaModel:Shadow Self Theory X Depression"

Thewaves;symboize the inner world of the soul, showng the hidden emotions and struggles of the character behind the mask.

Themask(Persona); symbolizes the psychoogical situation - depression, showing how peope hide ther struggles behind a dsguise.

Therapidandaggressive

scribbling; unlke the waves that show the nner word, represents how the inner chaos is refected in the outer word. It shows how the internal struggle becomes visibe through actions.

CollaboratingwithA-LevelPsychologystudentcommunity, I achieved integrating Carl Jung’s "Shadow Self" theory into the product to shape the narrative structure.

"PotentialNarrativeStructureModel:Shadow Self Theory X Depression"

PsychologicalSituationStabilityColourGraph

ActionTempoStabilityColourGraph

Inner/OuterWorldTransitoryColourGraph

;The colour transtion represents changes in the character's emotional state and the intensity of psychological conflicts. ;The colour trans tion represents the action & dramatic peaks in narrative timeline ;The colour transition represents transitions between the character's inner world and outer world.

https://drive.google.com/file/d/1HSUsvRvyltOepmMNH4R1AcLL3ZHoS8HF/view?usp=sharing

"Aselectionofcreativemediaproducts showcasingtechnicalknowledgeand practicalexperienceinmediaindustry throughvirtualphotography,graphic designandbranding,cinematicdrone/ camerafootageacrossvariousmedia platforms."

Creative Media Showcase: SHOWREEL

The mage (1) presents a 3Dperspective of the set area based on its actual measurements combined w th an analysis of the ens focus levels and blur intensity expressed n percentages (100% focus ind cates a comp etely focused area, whi e lower percentages indicate blurred area), designedtovisualizethecamerasdepthoffieldandfocusareas.

(FILM PRODUCT: BEYOND EXISTENCE) NARRATIVE TONE VIA SCRIPT

STRUCTURE

Thenarrativefollowsacharacter’sintrospectivejourney,exploringinnerconflictsandthesearch formeaning. InspiredbyHeidegger’sphilosophy onnatureasamediumforunderstanding existence,thenarrativeusesthenaturalworldasbothaliteralandmetaphoricallandscapeto reflectthecharacter'spsychologicalstate,leadingtomomentsofself-realization.

"The aim of the visua storytel ing is to encourage viewers to reflect on their own understanding of identity and purpose, offering a visual exploration of the human experience in harmony with the natural world by usingappropriatelanguagetone/scriptstructure."

ARTIFICIAL INTELLIGENCE WITHIN THE DIGITAL MEDIA INDUSTRY

The product (a solo podcast episode) analytically examines the impact of artificial intelligence on the art, film, and digital media industries to forward-looking perspective based.Inspirationfrom "RefikAnadol's EchoesofArt:LivingArchive(2024)" exhibition, where artistic and philosophical approaches to the relationship between AI and visuality are showcased, as well as MatteoPasquinelli'sbook,"TheEyeofthe Master:ASocialHistoryofArtificialIntelligence".

The podcast considers the aesthetic and social topics of these developments, questioning how museums might evolve in the future and how human engagement could interact with digital media technology throught my opinions.

PORTFOLIO LINKS

Integrated1minuteFilmProduct:Depression

Depression - Youtube LINK

https://youtu.be/w- d9PjaZYI

CreativeMediaShowcase:1minuteShowreel

Showreel - Google Drive LINK

https //dr ve.goog e.com/fi e/d/1HSUsvRvy tOepmMNH4R1AcLL3ZHoS8HF/v ew?usp=shar ng

AIwithintheD.MediaIndustry

PodcastEpisode(Exhibition&BookReflective):

Podcast - Google Drive LINK ht ps: /dr ve goog e com/f le/d/1DKzEcTyG-mu0dAhNGBTYZ0SeM47SAguY/view?usp=shar ng

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