EFG BANK SAILING ARABIA - THE TOUR 2014
EFG Bank Sailing Arabia – The Tour | 9 - 24 February 2014
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Introduction Sailing Arabia - The Tour is the region's leading offshore yacht racing event. In three years it has grown in popularity and reputation both regionally and internationally and today attracts some of the sport's best sailors and a number of the world's most prestigious brands. Sailors see the event as a unique opportunity to hone their skills while sponsors recognise Sailing Arabia The Tour as a high quality platform to present their brands and communicate with their audience. Sailing Arabia - The Tour also provides a stage for the nations of the gulf to showcase their country and their tourism potential while developing an exciting sporting platform for friendly competition and raising the sailing standard in the region. The 2013 edition of EFG Bank Sailing Arabia - The Tour visited four countries and eight venues with their state-of-the-art facilities and superb sailing conditions. Oman Sail, the event organiser, is proud to work with the GCC states sailing federations to inspire the people of the Gulf to sail.
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EFG Bank Sailing Arabia – The Tour | 9 - 24 February 2014
2013 Key Facts 760 Nautical miles 15 Days 8 Marinas 9 Boats 74 Sailors 5 Nations
“The Kingdom is very proud and this race is a great platform to reflect the amazing sailing talent we have within the region and a great test of the skills of our sailors in a truly international sailing event.” His Highness Sheikh Nasser Bin Hamad Al Khalifa Chairman of the Supreme Council for Youth and Sports and Chairman of Bahraini Olympic Committee
EFG Bank Sailing Arabia – The Tour | 9 - 24 February 2014
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2013 The Race Nine teams participated in the third edition of EFG Bank Sailing Arabia – The Tour, including an Omani all-female crew for the second year running. The 760nm offshore race kicked off on 10th of February 2013 from Amwaj Marina, Bahrain and the nine-strong fleet raced to The Pearl, Doha; the Abu Dhabi Sailing and Yacht Club; the Dubai Offshore Sailing Club and the Al Hamra in Ras Al Khaimah before heading into Omani waters and the Six Senses Resort at Zighy Bay, Dibba; the Mussanah Marina and finally The Wave, Muscat on 25th of February. Over the course of two weeks of racing, teams enjoyed perfect sailing conditions and a challenging mix of offshore, coastal and in-port racing.
“I like the mixture of inshore and offshore - it is good for us. This time of year we don't have that much sailing we can do [in Europe] so this is good practice for us. It is a perfect two weeks.” Bertrand Pace Skipper, Team AISM
2013 Race Results Rank Nation Team Name
Skipper
Points
1
Team AISM
Bertrand Pacé
17.25
2
Team BAE Systems
Cédric Pouligny
27.50
3
EFG Bank (Monaco)
Sidney Gavignet
29.25
4
34.50
5
Team Delft Challenge – Tu Delft Kay Heemskerk Team Messe Frankfurt Marcel Herrera
6
Team Renaissance Services
Mohsin Al Busaidi
45.75
7
Al-Thuraya Bank Muscat
Dee Caffari
52.25
8
Royal Navy of Oman
Qais Al Mamari
71.50
9
Team Abu Dhabi
Adil Khaled
80.25
39.00
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EFG Bank Sailing Arabia – The Tour | 9 - 24 February 2014
The Boat The Farr 30 One Design Yacht First appearing on the offshore racing circuit in the late 90s, the Farr30 is a 30-foot keelboat that combines speed and exciting performance with simplicity and affordability. Eliminating much of the complicated tuning systems of other classes, the Farr30 is designed for stability, with a bulb keel that allows for small crews and ease of handling. By handicap rules from existing classes, the Farr30 started from a blank sheet, with the designers free to incorporate any feature that they felt would make the boat fun to sail. This allows for a fractional rig but also a masthead flown spinnaker and the option of an asymmetrical spinnaker for broad reaching. The rig allows for exceptional light weather handling, ideal for the conditions in the Gulf and a crew of seven under racing conditions. The boat is exceptionally light for a standard 30-foot cruiser/racer, weighing only 2063kg, and allowing for good performance on all points of sail. The sails are made of carbon fibre cloth, which allow for optimal aerofoil rigidity and shaping.
Specifications Length Overall:
9.43m (30.9ft)
Length at Waterline:
8.4m (28ft)
Beam (width):
3.07m (10.1ft)
Draft:
2.10m (6.9ft)
Hull Weight:
2063kg (4550lb) of which 950kg is ballast
Mainsail Area:
35m
Genoa Area:
21m
Spinnaker Area:
100m
Max Crew:
525kg (1160lb)
EFG Bank Sailing Arabia – The Tour | 9 - 24 February 2014
2013 Sponsors EFG Bank Sailing Arabia – The Tour 2013 was fortunate to receive support from a range of high quality commercial partners and brands.
Title Sponsor
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EFG Bank Sailing Arabia – The Tour | 9 - 24 February 2014
"EFG International has a strong commitment to sailing, and is pleased to be the title sponsor of Sailing Arabia The Tour 2013. Thanks to the success of the previous editions of the race, and Oman Sail’s commitment to youth mentoring and sail training, we felt that the sponsorship was a good fit with our sponsorship goals, and we are confident that EFG Bank Sailing Arabia – The Tour 2013 will go a long way to establishing the sport in the hearts of the Gulf’s people.” George Catsiapis Managing Director of EFG Bank (Monaco)
Co Sponsors
MARINE Venue Partners
EFG Bank Sailing Arabia – The Tour | 9 - 24 February 2014
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Media Reach EFG Bank Sailing Arabia – The Tour 2013 consolidated its position as the number one long distance offshore sailing race in the Gulf region. The media coverage testified to the success of The Tour locally, regionally and internationally. The PR strategy included on-site media activation at each of the stopovers, press trips, TV and photography production and on going media relations that secured high exposure for The Tour in the GCC and internationally. The volume and value of the media coverage generated by EFG Bank Sailing Arabia -The Tour was analysed independently. The PR value generated by the campaign is OMR 3,784,269.
Number of Features in Top Markets Market
Online
TV
France 11%
Radio
G.C.C.
261
244
18
2
Oman
188
117
6
7
France
18
65
-
-
UK
3
40
9
-
Grand Total
470
466
33
9
GCC 53%
Share%
UK 11%
Oman 25%
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EFG Bank Sailing Arabia – The Tour | 9 - 24 February 2014
Media Exposure Exposure Contribution
69%
Broadcast Exposure
50%
Editorial Exposure
50%
13% 19%
UK
5%
France
9%
GCC
53%
Oman
33%
Media Value Media Value Contribution 85%
Broadcast Value
46%
9% 7%
TV
Radio
Online
Editorial Value
54%
UK
11%
France
11%
GCC
53%
Oman
25%
EFG Bank Sailing Arabia – The Tour | 9 - 24 February 2014
Selection Of Press Clippings & TV Coverage
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EFG Bank Sailing Arabia – The Tour | 9 - 24 February 2014
Social and Multimedia Coverage
www.sailingarabiathetour.com Regular updates on the official website: Photos, videos, news..etc
Live Satellite Tracker Follow the race live online
Oman Sail Ranked 5th facebook site in international sailing and gained 109,000+ followers.
Follow us @omansail - One tweet received 56,674 impressions - Oman Sail has 4,000 followers - Ranked 12th in sailing twitter accounts worldwide
Oman Sail Dedicated channel for EFG Bank Sailing Arabia - The Tour
Quick video sharing and updates.
Smartphone application Download the app on your smart phone to follow SATT.
EFG Bank Sailing Arabia – The Tour | 9 - 24 February 2014
Partnership Opportunities The Tour provides numerous opportunities for commercial partners. 1. Increase regional brand awareness Oman Sail actively seeks to maximise exposure for all our sponsors. Powerful branding is visible on boats, sails, clothing and venues to project the sponsor brands to a wide audience. The high levels of media coverage through world class photograph and TV treatment, targeted regionally and internationally guarantee high exposure of the brand. 2. Communicate with an affluent audience The Tour is supported and followed by an affluent audience including members of the royal family from the GCC, high net worth individuals, dignitaries and business leaders at each of the stopovers. 3. Customer and staff engagement opportunities The Tour provides a high quality engagement platform for guests that includes shoreside VIP hospitality, guest sailing opportunities and VIP spectator boats. 4. On-site activation Sponsors have the opportunity to activate at each stopover to maximise brand exposure. Opportunities include: product display, marketing collateral and data collection. 5. Corporate Social Responsibility initiatives (CSR) Community engagement opportunities such as school visits, children sailing activities and local charity involvement exist in each market. The CSR initiatives can be tailored to the sponsors’ requirements. 6. Using sailors as brand ambassadors Boats sponsors have the opportunity to use the crew and skippers as brand ambassadors and spokespeople for the media, at events and during staff visits.
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EFG Bank Sailing Arabia – The Tour | 9 - 24 February 2014
Sponsorship Packages A selection of sponsorship packages are available and can be tailored to meet individual sponsor requirements. 1. Title Sponsorship: This premium package includes the sponsor’s name in The Tour title and includes the most prominent shoreside visibility, boat and clothing branding and a bespoke engagement programme. 2. Co-Sponsorship: This package includes boat branding on team backstays and boom covers and secondary level venue branding at each stopover. We can also create a bespoke community and VIP engagement programme on request. 3. Boat Title Sponsorship: This level of sponsorship includes boat naming rights, incorporating the sponsor’s name into the team name which is clearly visible on the boat and crew clothing. We also offer support on how to use a crew and/or skipper as a brand ambassador, sponsor guest sailing management and creating a bespoke community initiative.
EFG Bank Sailing Arabia – The Tour | 9 - 24 February 2014
FAQs Where can I find more information about EFG Bank SATT? All information about The Tour can be found on the event website: www.sailingarabiathetour.com What are the dates for EFG Bank SATT 2014? SATT 2014 will run from 9 - 24 February. For more information please refer to the Notice Of Race posted on the event website: www.sailingarabiathetour.com Can I race a differet class of boat at EFG Bank SATT? Only Farr30s can compete in the regatta. Can I charter a boat from the event organiser for EFG Bank SATT? Yes, Oman Sail has a limited number of Farr30s which can be chartered on a first-come firstserved basis. The charter fee per boat is OMR 4,000 Can I bring my own Farr30 to EFG Bank SATT? Yes, entry is open to all class-legal Farr30s. Will there be shore support if I bring my own boat to EFG Bank SATT? Yes, as part of the entry fee Oman Sail will provide limited shore support at each venue. How much does it cost to enter? Entry is OMR 3,000 Is there a late entry fee? For entries received after 14 October 2013, there is a OMR 500 late entry fee applied.
“The vision of Oman Sail is to develop the region’s sailing talent and reignite its rich maritime heritage. Through EFG Bank Sailing Arabia-The Tour, Oman Sail is also providing an exciting platform to develop people and leave a lasting legacy.” Issa Al Ismaili Oman Sail’s Director of Events
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EFG Bank Sailing Arabia – The Tour | 9 - 24 February 2014
How do I enter? Complete the online entry form on the event website and return to Oman Sail by email-along with the relevant entry fee (and charter fee if applicable). What is the estimated cost for a team wishing to compete in EFG Bank SATT? The estimated operational cost for EFG Bank SATT (6 crew) including accommodation, meals and transport is approximately OMR 7,000 Does the event organiser help with logistic costs? Oman Sail can arrange discounted transport between venues and special rates for accommodation. Can I drive between venues during The Tour? We recommend that you fly between venues, however driving is possible between the UAE and Oman. Each country has its own rules, regulations and visa requirements, so please check this before selecting your travel method. What happens to my luggage between venues? Up to 10 pieces of luggage per team will be transported between venues by the event organiser (as part of the entry fee). Can I have guests/VIPs on my race boat for in-port racing? The event organiser reserves the right to put VIPs/guests on each boat during in-port racing and the last offshore leg. Teams can only take guests on their boats during in-port racing, after consultation with and approval from the event organiser. How can I contact the event organisers? To contact the EFG Bank SATT event team directly please email: satt@omansail.com
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EFG Bank Sailing Arabia – The Tour | 9 - 24 February 2014
EFG Bank Sailing Arabia - The Tour, 2014 Port Schedule Day
February
Races
Activity
Location
Monday - Friday
3- 7
N/A
Team Arrivals - Registration and Training
Manama, Bahrain
Saturday
8
N/A
Preparation and Welcome Dinner
Manama, Bahrain
Sunday
9
1
Team Briefing/ Customs Clearance / Opening Ceremony / Start of Leg 1
Bahrain - Qatar
Monday
10
N/A
Arrival of boats estimated early morning on the 11th (End of Leg 1)
Doha, Qatar
Tuesday
11
N/A
In-port Racing / Lunch / Media Engagement / Prize Giving
Doha, Qatar
Wednesday - Thursday
12 - 13
2
Team Briefing / Customs Clearance / Start of Leg 2
Bahrain - Doha
Friday
14
N/A
Arrival of boats estimated early morning on the 15th (End of Leg 2)
Abu Dhabi, UAE
Saturday
15
N/A
Team Briefing / Customs Clearance / In-port Racing / Lunch / Media Engagement / Prize Giving
Abu Dhabi, UAE
Sunday
16
3
Team Briefing / Customs Clearance / Start of Leg 3 / Arrival of boats estimated on the 17th (End of Leg 3)
Dubai, UAE
Monday
17
N/A
Team Briefing / Customs Clearance / Start of Leg 4 / Arrival of boats estimated on the 18th (End of Leg 4)
Dubai - Ras Al Khaimah
Tuesday
18
N/A
In-port Racing (TBC) / Lunch / Media Engagement / Prize Giving
Ras Al Khaimah, UAE
Wednesday
19
4
Team Briefing / Customs Clearance / Start of Leg 5
Ras Al Khaimah - Dibba
Thursday
20
N/A
Arrival of boats estimated on the 21st (End of Leg 5)
Dibba, Oman
Friday
21
N/A
In-port Racing / Lunch / Media Engagement / Prize Giving
Dibba, Oman
Saturday
22
5
Team Briefing / Customs Clearance / Start of Leg 6
Dibba Mussanah
Sunday
23
N/A
Arrival of boats estimated early morning on the 24th (End of Leg 6)
Mussanah, Oman
Monday
24
6
Start Leg 7 / Arrival of boats at Al Mouj Marina / Final Prize Giving / Departure (End of Leg 7)
Muscat, Oman
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6
MANAMA 5 2
DOHA
RAS AL KHAIMAH 4
3
MUSANDAM
ABU DHABI
DUBAI
7
MUSSANAH 8
MUSCAT
Contact Us For event details, please contact: Issa Al Ismaili Director of Events, Oman Sail Email: issa@omansail.com or satt@omansail.com Mobile: +968 9709 8049
For sponsorship details, please contact: Bryan M. Winning Head of Business Development, Oman Sail Email: bryan@omansail.com Mobile: +968 9512 8241
www.sailingarabiathetour.com
www.omansail.com