InfiniteBurn Guideline

Brand Guideline

Brand Overview

Brand story

InfiniteBurn was born from the desire to redefine the limits of contemporary fashion, empowering individuals to embrace their identity with confidence. Our collections blend bold creativity with authentic self-expression, appealing to those who see style not just as clothing but as a statement of individuality and passion. InfiniteBurn is more than a brand—it’s a movement toward limitless self-discovery and timeless style.

Mission

Our mission is to create high-quality, innovative fashion that inspires authenticity and self-expres sion. At InfiniteBurn, we strive to build a commu nity where every individual feels seen, celebrated, and empowered to showcase their unique style boldly and confidently.

Our vision is to be at the forefront of contemporary fashion, continuously pushing boundaries and redefining trends. InfiniteBurn aims to inspire a generation that values originality, embraces individuality, and recognizes fashion as an integral part of their personal and collective identity.

InfiniteBurn Guideline

Logo Usage 02

Primary Mockup

The InfiniteBurn primary mockup combines our distinctive icon with a clear, modern typographic representation of the brand name. This primary logo is intended for widespread use across various mediums, ensuring brand recognition and consistency. It perfectly communicates InfiniteBurn’s commitment to sophisticated minimalism and timeless fashion.

Primary

SECONDARY

AVOID USING NON BRAND COLORS

AVOID BUSY BACKGROUND

AVOID STRETCHING

ALTERNATIVE USE

Color Palette

The color palette will cover the majority of our brands.It’s Internationally small in variety so as to not dilute the brand visual,which adds confusion.

0, 69, 8 1, 30 177 , 54, 33 B13621

0, 0, 4, 3 246, 245, 236

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