FY25 Corporate Giving Guide

Partners in Health recognizes organizations and corporations who have joined with us to advance our commitment to medical excellence by making a philanthropic investment. Through your partnership, the lives of patients and their families are transformed through advancements in treatment, thoughtful approaches to the patient and family experience, heightening our clinical expertise, and deepening our commitment to community and advocacy.

PARTNERSHIP WITH PURPOSE At Our Lady of the Lake Health, we understand that where your company invests its time, talents and resources is a big decision, and we know that when it comes to corporate philanthropy, one size doesn’t fit all. We provide customized and meaningful partnership opportunities—including unique year-round engagement—that achieve your business goals while making an impact on the health and well-being of our community.

We are privileged to serve our patients and families with the state’s largest hospital focused on adult care, a Children’s Hospital as well as a comprehensive Cancer Institute. Our commitment to excellence is evidenced through our investments in technology and innovation, our clinical expertise, and education. Your philanthropic investment helps ensure our ability to offer compassionate, comprehensive, world-class care.

We look forward to working with you to identify the best way you and your team can make the biggest impact through: CORPORATE GIVING

EVENT SPONSORSHIP

EMPLOYEE ENGAGEMENT

CAUSE MARKETING

OUR ANNUAL REACH Baton Rouge Market

1,430,00

Inpatient and Outpatient Visits

26

Academic and Residency Programs

290

Clinical Trials

600+

8,150+

Team Members

2

Physicians and Specialists

DRIVE INNOVATION AND SUPPORT PROGRESS CORPORATE GIVING A new piece of equipment that can advance patient care, a discovery in medical research that should be fast-tracked, or the ability to expand our programs and facilities to serve more patients—your investment makes these and other initiatives possible. Through a partnership with Our Lady of the Lake Foundation, your company can directly enhance the quality of healthcare in our region.

77% 250+ Serve families from all Louisiana parishes, as well as 41 other states

Annual pediatric transports to our Children’s Hospital by ambulance or helicopter from surrounding areas

77% of pediatric patients and families are uninsured or underinsured

Since 1985, Milton J. Womack has invested more than $1 million in Our Lady of the Lake Children’s Hospital, embodying their core value to work as proactive and invested partners in building a better Baton Rouge.

For decades, Womack has been a corporate sponsor of our annual signature event, supporting initiatives such as the Intensive Care Unit and Child Life Program. Through their annual charity golf tournament, the company was a lead contributor in building the Children’s Hospital and in the annual Children’s Miracle Network programming. The company has also loyally supported the Children’s Health Excellence and Innovation Fund and hospital operations.

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CHANGE THE FUTURE WITH A STATEMENT EVENT SPONSORSHIP Our Lady of the Lake Children’s Hospital events offer your corporation a high-profile and highimpact vehicle to strengthen your brand while supporting the hospital’s efforts to advance pediatric healthcare. Each year, our events bring thousands of people together from our community and broader region with the common purpose of helping us better serve children and families in need.

Engage with employees, business partners, and clients through customized event marketing.

Our annual events include The Big Bash as well as our Driving the Future Car Raffle.

BRAND VISIBILITY

EXECUTIVE ENGAGEMENT

EMPLOYEE ENGAGEMENT

Through customized, integrated marketing activities, event sponsorships will increase brand awareness while showcasing your commitment to building a healthier community for generations to come.

Event sponsors are given tailored opportunities to celebrate and network among key business leaders.

Whether it’s to cultivate emerging leaders or unite teams across the company, our event sponsors empower employees and increase morale by providing opportunities to connect directly with an important cause.

Since 2011, FireQuest has supported our Children’s Hospital through our annual signature event. Increasing their support year over year, founders Mike Gullet and O’Neil Falgoust III utilize the event as a vehicle for the company’s corporate responsibility efforts while making a significant impact at our Children’s Hospital.

Over the 13-year partnership, FireQuest has given over $100,000 including a gift to provide the alarm system at Hogs for the Cause Family Support Home at Our Lady of the Lake Children’s Hospital.

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March - May

May

Over the past 14 years, more than $15 million has been raised in support of our pediatric patients. From building the hospital, to providing advanced imaging equipment, to offering teddy bears during transport, these dollars have direct impact on patients and families. Sponsorship offers significant exposure in our markets.

Our signature annual event, The Big Bash, is an opportunity to engage your leadership, team members, vendors and customers during an evening that always dazzles. For over 20 years, community members have attended this event, raising funds for our hospital and its programs.

Reach

Over 21,500 tickets sold to purchasers from 64 Louisiana parishes and 41 states

Over 600 event attendees

Printed Marketing

• Mailers (approximately 30,000 pieces)

• Invitation (over 1,500 pieces)

• Tickets, posters, flyers, yard signs

• Event program, signage, and event program advertisement (artwork provided by sponsor)

• Website, ticket confirmation page, ticket confirmation emails

• Website, sponsor/ticket confirmation emails

Digital Marketing

• Promotional emails (minimum of 10 emails distributed to segmented audiences of 1,500 to 51,000 individuals) • Social media mentions

Paid Media

• TV, print and radio advertisements (WAFB/ iHeart Radio/Cox/BR Parents and Advocate)

• Promotional emails (minimum of 4 emails distributed to segmented audiences of 1,500 to 28,000 individuals) • Social media mentions • Promotional social media posts

• Outdoor billboard advertisements (Lamar) • Social media advertisements

In-Kind Media

• Additional TV, radio and print advertisements (WAFB/iHeart Radio/Cox/The Advocate) • Additional outdoor billboard advertisements (Lamar) • The Advocate thank you post-event ad

Event Participation

Additional

• On-air interview during drawing

• Reserved table(s)

• Team member volunteer opportunities

• On-stage recognition

• Cars parked on location

• Unique event recognition (may include checkin, bars, favors)

• Tour of our Children’s Hospital

• Check presentation at our Children’s Hospital

• Check presentation at our Children’s Hospital

• Invitation to private, annual thank you gathering

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EMPOWER YOUR EMPLOYEES EMPLOYEE ENGAGEMENT Employee engagement is closely tied with organizational performance. These opportunities help build company culture and foster employees’ relationships with each other. Our Lady of the Lake provides meaningful opportunities for your company to connect employees with a cause that can change the future for our community.

• Empower employees to make a tangible impact by establishing a workplace giving program.

• Encourage employees to make philanthropy a priority by matching their personal giving with company dollars.

DECREASE TURNOVER

INSTILL PURPOSE

57%

22%

Turnover dropped by 57% in employee groups most deeply connected to their company’s giving and volunteering efforts reports.1

Employees at companies that host multiple charitable giving events were 22% more likely to say that their company had a clear purpose.2

1. Benevity 2018 Engagement Study

2. O.C Tanner Charitable Giving Study

• Build teamwork and connection by mobilizing employees to participate in one of Our Lady of the Lake community events or custom volunteer opportunities.

INCREASE IMPACT

$4-$7 Billion

An estimated $4-7 billion in corporate matching gift funds goes unclaimed each year and 84% of people are more likely to donate if there is a match.3

RAISE FULFILLMENT

90% Nearly 90% of employees say their job is more fulfilling when provided opportunities to make positive social impact.

3. Double the Donation Study

Since starting their employee giving campaign in 2021, Baton Rouge Telco Federal Credit Union has committed over $70,000 in support of Our Lady of the Lake Children’s Hospital, specifically for our patients with cancer and blood disorders. Through Telco’s commitment of investing in our community, their employees have been afforded the opportunity to make a significant impact in improving the lives of our patients.

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ENGAGE YOUR COMMUNITY IN A MEANINGFUL WAY CAUSE MARKETING Through customized cause-related marketing campaigns, organizations and corporations can increase sales, strengthen brand awareness, and enhance brand loyalty while helping to change the future of our community.

• Integrated marketing engages customers in a way that empowers them to make a difference in an otherwise routine experience. Opportunities include: o o

Percentage of sales/proceeds or predetermined sum Honoring clients, vendors or customers with a donation

• Fundraising at point-of-sale empowers employees and customers to add meaning to each transaction. Opportunities include: o o o

Round-up promotions Sales of icon flyers Collection canisters

COMMUNITY FUNDRAISING By hosting an event or campaign, organizations can engage their community — customers, colleagues, friends — in supporting a cause that they are passionate about. The possibilities are endless.

• Athletic Events: Bike-A-Thon • Ticketed Events: Fishing tournament or wine tasting

• Drives, Sales & GiveBack Events: Bake sale or car wash

As a family-owned organization, one that is voted Greater Baton Rouge Business Report’s Best Place to Work in the Capital Region every year, Benny’s Car Wash actively engages their employees in the family value of giving back to the community. The Haunted Car Wash that supports Our Lady of the Lake Children’s Hospital is just one example. Since 2021, this annual event has raised over $108,000. For one weekend in October, Benny’s employees dress up to give kids, and adults alike, a little fright as they go through the wash.

Benny’s makes their place scary to raise funds in support of making our Children’s Hospital a little less scary for our young patients!

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RECOGNITION AND ENGAGEMENT OPPORTUNITIES Our Lady of the Lake Foundation has a variety of event sponsorships that will uniquely fit your business and philanthropic needs while advancing the health and wellness of our community.

BRAND VISIBILITY

EXECUTIVE ENGAGEMENT

EMPLOYEE ENGAGEMENT

EMERGING LEADERS

Cause Marketing

++++

+

+++

+

Corporate Giving

++++

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+

++

+

++

++++

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The Big Bash

++

++++

+

++

Driving the Future Car Raffle

++++

+

+

++

Employee Engagement Events

ololrmc.com/foundation

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P.O. Box 84357 | Baton Rouge, LA 70884 | (225) 765-5951