Role of Social Media in Your Digital Marketing Strategy

ROLE OF SOCIAL MEDIA IN YOUR DIGITAL MARKETING STRATEGY

Someone has rightly said “Use Social Media to show who you are and what you stand for!”

There would hardly be anyone out there who would negate the above saying. Social Media has entered into all aspects of our lives and lifestyles and it is here to stay. Who even wants to breathe without social media these days?!! People are social media savvy and this fad is only growing. Don’t you think so?

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In such a scenario, it would be absolutely insane if businesses even think of promoting themselves bypassing social media. A wise venture is one that cashes on this modern day concept of ‘social media marketing’ and gels with it well. People are quite receptive to social advertising these days. This is actually creating a lot of room for businesses to exhibit themselves at their best.

Facebook, Twitter, Instagram and Linkedin being primary players in the field of various social media platforms are giving ample of opportunities to ardent business owners to display their commodities in a much more creative manner.

We may also say that social media marketing is molding the conventional notion of advertising and changing the game completely.

How? Let’s browse through some of the most innovative ways in which social media is acting as an exponential factor to digital marketing for businesses: Spreads the buzz around: You are here and you want people to know that in an electrifying way! Social Media at your rescue. Social marketing if used cleverly, can strongly help businesses to spread the word around about the products and services. It enables ventures to get in touch with their target audiences and create a stir among prospective customers.

Social Media is at everyone’s finger tips: Due to small electronic devices like mobiles, tabs and laptops, social media is accessible to anyone and everyone at all times. This lays down a perfect picture where businesses can take the advantage and go really big when it comes to social media marketing. Moreover, as a brand, you need not be too famous to start off on social media because social media is already famous.

People want it and are on it all the time. So, that is a great news for aspiring and existing business enterprises!

Social media advertising cuts down the cost: Did you know that Facebook has 1.7 billion active users every month? That is a huge number. Isn’t it?!!

Which other advertising medium can let you reach such a big segment at once! Businesses can reach out to so many people at once with just one ad campaign cutting down on all extra costs to prepare different types of ads for television, newspapers, billboards etc. On social media, you can go ahead with a graphic ad, with a motion ad or just a witty one liner.

Nothing goes unnoticed here.

Social media empowers you!

Social media serves all irrespective of age or gender: Â A recent research revealed that more than 60% of adult people in the US use social media on a regular basis. Out of this 40% were women. Social marketing hence can help businesses a great deal to find and target the right customers without wasting much of time, efforts and resources.

Social media bestows you with the power of interaction: When you as a brand promote yourself on social media, you get a chance to build new customers and talk to your prospective customers. For example, if you create an official page on Facebook of your brand, you can have a subscribe option where your prospective customers can subscribe to get product related updates, webinars, special discount coupons and so on. Also, your existing customers can give you direct feedback about your products. This way they feel happy, secured and satisfied with the service of your brand.

An awesome way to keep people in place and at pace!

People frequently visit social media sites: This point probably will make you take the plunge called ‘social media marketing’. Off late, a study opened up that people in the US log in to their social media accounts 15 to 20 times in a day.

Wow! This means even if they don’t drop by your offline store even once a week but will come across your ad post at least 7 to 10 times in their news feed.

Having said about all the above interesting points, your social media marketing will only be successful if your digital strategy is well planned and onpoint. You as a business need to decide how much would you want to penetrate through Facebook, how much through Instagram and to what extent through other social sites?

There must be a proper mix and balance. And, of course, this would depend on the nature of your product or service that you wish to offer.

Digital strategy and Social media marketing are common jargons and we come by them almost every day. However, they are crucial for businesses nowadays and to keep up with the race. The sovereignty that social advertising stipulates is enormous. It must be used carefully and skillfully to get the maximum out of it.

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