Demographic • 52 years old • Female • Married with children, no longer live with her • Graduated from university • Art teacher • Income of £40,000
Interests and Opinions • Conservative political view • Concerned with women’s rights and gender equality • Enjoys art, reading and cooking
Social Media • Regularly checks Facebook and updates her profile with interesting news articles and family photos • Likes to create boards on Pinterest for artistic inspiration and other hobbies, such as recipes • Uses Instagram to upload pictures of her artwork and activities from her weekend
Fashion Needs • Middle-high market fashion • good quality, ethical garments • Her wardrobe is full of colours and patterns
Brands They Wear • Whistles • Jigsaw • Marks and Spencers • Warehouse
Where and How Do They Shop • Once a month she will go shopping on a weekend; however, mostly does her shopping online due to convienience and busy schedule
Emotional Motivations • To enjoy a sense of well-being • Express art through fashion
Brands They Aspire To Wear • Vivienne Westwood • Diane Von Furtsenberg • Ulla Johnson
Fashion Trends They Follow • Statement jewlerry • Traditional silhouettes • 70’s patterns • Florals
Magazines and Blogs • The Artist (Magazine) • Women’s Weekly (Magazine) • Not Dead Yet Style (Blog) • Fit Foodie Finds (Blog)