A full behind the scenes YouTube video of the cover shoot will be uploaded in February. The video will be limited to 50 seconds giving viewers a short taster as to what will be included in the Issue. The full length behind the scenes footage will be uploaded in April once the magazine has been published.
7. Pre- Launch event The event will be held at a location in London and in Manchester at the end of March. The event will be a party to celebrate the launch of the magazine and the hard work of everyone involved. People invited to the event will help to generate coverage through posting pictures on their digital platforms.
8. Press event This event will be held two days before the magazine goes on sale, in London. The event will be held to generate press coverage before the magazine launch. At the event, the magazine will be distributed free of charge allowing people the opportunity to read the magazine.
9. The Launch The magazine will be launched at the end of April. Following this social media’s response will be closely monitored to ensure people are happy with the Magazine, negative reactions will be used constructively to improve the next edition.
4.2 Marketing concepts after launch 1. Maintain social media channels
Maintaining Spoiled Nations social media platforms and website after the magazine launch is essential, ensuring people know where they can buy the magazine. Maintaining and updating social Instagram on a regular basis to ensure the magazine is in peoples thought process between magazine launch dates.
2. Continue to build contacts with influencers Utilising contact with influencers, ensure they continue to reference Spoiled Nation Magazine as a point of inspiration throughout the year. Ensuring people don’t forget about next years magazine.
3. Review the online response Review all online responses received following the launch of the magazine. Identifying how Spoiled Nation can constructively apply these recommendations to the next issue. Page 13