As a designer, my goal is to work on problem-solving, creativity, and innovation. To achieve this, I believe that careful and detailed observation of my surroundings is an essential first step in my training as a designer. The essence of design lies in mediating between us and our needs, optimizing processes, and enhancing our capabilities.
In my journey as a designer, I explore diverse media, discover new morphologies, study technologies, and stimulate senses. My approach revolves around generating memorable user experiences and awakening new emotions through sensory stimuli. However, I don't want to impose emotions on the user; I want it to be a moment of self-knowledge for them.
One of my greatest challenges is to interweave art and design. Though there is a difference between them, I believe their meeting point is sensory. As a designer, I strive to generate immersive and sensory experiences that plant a feeling in the user. Art contributes its expressive and emotional part, and together with functionality and rationality, a new micro-universe is created. Having said this, I want to close this statement declaring myself a: creator of sensory experiences.
Olivia Arauz Castex