9120 Gunnera Lane Gilroy Lisa Stringfellow Listing Presentation

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PREPARED FOR MIKE PAYDAR

Imagine living in a place where the crisp, clean air is filled with the scent of fresh garlic, where rolling hills and farmland stretch as far as the eye can see, and where small-town charm meets modern convenience. That’s the essence of Gilroy, a community that seamlessly blends rich agricultural heritage with a relaxed suburban lifestyle.

Gilroy is known as the “Garlic Capital of the World,” and it’s easy to see why. The land here is fertile and abundant, with garlic fields and fresh produce at every turn. As a resident, you’ll find yourself exploring the Road to Garlic, a route that leads to local farm stands, specialty shops, and restaurants, where garlic isn’t just an ingredient—it’s an experience. The city’s culinary scene is a celebration of its agricultural roots, making every meal feel like a special occasion.

But Gilroy isn’t just about food—it’s also about great wine. Just a short drive away, you’ll find yourself on the Santa Clara Valley Wine Trail, home to over 20 wineries, each offering its own unique taste of the region. On weekends, many of these wineries come alive with live music and food trucks, creating a perfect setting for enjoying the local flavor and connecting with neighbors.

For those who love the outdoors, Gilroy doesn’t disappoint. Spend a quiet afternoon hiking the trails of Christmas Hill Park or Henry W. Coe State Park, where nature’s beauty surrounds you. And for golf enthusiasts, Gilroy is the place to be. Whether you’re teeing off at the Gilroy Golf Course, a scenic 18-hole public course, or taking on the challenge of the Coyote Creek Golf Club with its championship courses, there’s always a place to enjoy a round under the California sun.

Gilroy’s family-friendly atmosphere is one of the things that makes it so special. With top-rated schools and attractions like the Gilroy Gardens Family Theme Park, you’ll have plenty of ways to spend quality time with your loved ones. The park’s whimsical gardens and iconic Circus Trees provide the perfect backdrop for a day of fun and adventure.

You won’t have to travel far when it's time to shop. Head to the Gilroy Premium Outlets for unbeatable deals at over 145 designer stores, or stroll through Historic Downtown Gilroy, where you’ll find charming local shops and cozy eateries that make every outing feel like a treat.

And while you may love the peaceful pace of life in Gilroy, you’re never far from the action. The beautiful beaches of Monterey Bay and Santa Cruz are just a short drive away, giving you the perfect excuse to escape to the coast whenever you need a change of scenery.

Gilroy’s location also makes it a commuter’s dream. With Caltrain service to San Jose and Silicon Valley, you can enjoy the tranquility of suburban living while still being close to the hustle and bustle of the Bay Area.

In Gilroy, you don’t just find a place to live—you find a place to thrive. Whether it’s savoring the freshest garlic, enjoying a glass of local wine, hitting the golf course, or spending time with family, Gilroy offers a lifestyle that’s as rich in experiences as it is in history.

Reaching the right audience for your property at the right time, and with the perfect messaging

Families: Gilroy is an attractive place for families looking for a suburban lifestyle. The city offers a quieter, family-friendly environment with good schools and parks, making it appealing for parents who want a safe and pleasant place to raise their children.

Commuters: Many people who work in Silicon Valley, San Jose, or the broader San Francisco Bay Area choose to live in Gilroy due to its proximity to these job centers. Commuters may prefer single-family homes for more space, a yard, and a sense of community.

Homebuyers Seeking Space and Affordability: While the San Francisco Bay Area is known for its high real estate prices, Gilroy may offer relatively more affordable housing options compared to nearby cities, for those looking for larger living areas.

Gardening and Outdoor Enthusiasts: Gilroy's agricultural history and climate make it an excellent place for people who enjoy gardening or outdoor activities. Having a singlefamily home with a yard can be a significant draw for those with green thumbs or outdoor hobbies.

Retirees: Some retirees or empty nesters choose to settle in Gilroy for its mild climate and suburban setting. Single-family homes can offer comfortable and peaceful surroundings for those looking to enjoy their retirement years.

Community-Oriented Individuals: Gilroy has a welcoming and community-oriented atmosphere. People who value strong community connections and want to be part of a friendly, tight-knit neighborhood may choose single-family homes in Gilroy.

Nature Lovers: The presence of nearby parks and outdoor recreational opportunities, such as Henry W. Coe State Park and local hiking trails, can attract nature enthusiasts who want to be close to outdoor adventures.

It's important to note that people's reasons for choosing single-family homes in Gilroy can vary widely, but many are drawn to the city for its suburban atmosphere, proximity to job centers, and the opportunity to enjoy a more relaxed lifestyle while still having access to urban amenities.

GROUP

OLDHAM

ABOUT OUR TEAM

The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.

$290 M+

Closed Volume in 2024

Over 200 #37

Transactions in 2024

Teams in the Nation

#11 #14

Teams in California

Top 100 producing agents or teams in the SF Bay Area.

Gilroy, San Martin, Morgan Hill, & Silicon Valley Specialist

Lisa Stringfellow is a tenacious and caring Realtor with over a decade of experience, specializing in residential, luxury, and relocation properties across the Bay Area. She is passionate about helping her clients achieve their real estate goals and feels rewarded each time she closes a deal and hands over the keys.

Lisa has been known to go wherever her clients' needs take her, representing both buyers and sellers in areas like Gilroy, Morgan Hill, Hollister, and the South Bay region. She is deeply involved in her community, having served as the President of the Gilroy Exchange Club and currently holding the position of AreaDirector for California-Nevada.

With her extensive knowledge of the local market, commitment to client satisfaction, and strong community ties, Lisa is a valuable asset to our team and to anyone looking to navigate the real estate market.

JENNIFER OLDHAM

TEAM LEADER

REALTOR® | DRE 01325650

415.707.5498

JENNIFER@COMPASS.COM

Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients.   Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.

Jennifer has built the team on three simple principles:  1.  Be Kind, 2. Be Professional, 3. Be an Expert.  Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.

Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves

Learn more by visiting https://oldhamgroupluxury.com/team

seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all.  Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.

ANDREW OLDHAM

TEAM LEADER | ATTORNEY

REALTOR® | DRE 01207289

650.640.3098

ANDREW.OLDHAM@COMPASS.COM

Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.

Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states.  When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business

Learn more by visiting https://oldhamgroupluxury.com/team

partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.

CLIENT TESTIMONIALS

”I really can’t say enough good things about Lisa. She is always ready and willing to help and responds quickly to calls. Lisa has sold two of my homes and both transactions went smoothly and closed quickly. She also helped me find a lovely home and that transaction went very well, too. Lisa is very knowledgeable about real estate in general, and she is a long time resident of Gilroy and knows the city and the surrounding areas very, very well. I will definitely request her assistance with my next real estate transaction.”

BUYER AND SELLER

Lisa was super helpful in all the processes that come with selling the house. She took care of ordering whatever updates were needed for the house and came in regularly to check-in with the contractors' progress. She was always super prompt in responding to our questions and was very diligent in her work. She was amazing in her work and would definitely recommend!

SELLER

”Jen and Andrew have beyond exceeded our expectations. They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and we're never just here to sell us any house. When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top. We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.”

BUYER AND SELLER

Jennifer Oldham Team Leader

DRE# 01325650

408.835.4119 jennifer@compass.com

Laura Iseman Marketing Director 650.695.2750 laura.iseman@compass.com

Andrew Oldham Team Leader | Attorney DRE# 01207289

408.393.0773 andrew.oldham@compass.com

Caitlin Yates Digital Marketing Manager DRE#02137957 650-207-8102 caitlin.yates@compass.com

Wow prospective buyers with a Zillow Showcase Listing.

Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!

Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.

Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.

With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.

More page views on Zillow
More shares on Zillow
More saves on Zillow

One Unified Dashboard to Streamline Your Sale

Assess

Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.

Strategize

By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.

Analyze

With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.

Sell

With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.

Pre-Market Your Home as a Compass

Private Exclusive

Soft-Launch to an Exclusive Audience

Make your listing available to a network of thousands of top agents and their millions of clients.

Showcase Before Being Market-Ready

Pre-market your home to buyers before investing time or effort into preparing it for the public.

Test Your Price & Gain Insights

Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.

Attract Competitive Offers

You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress

Generate Early Demand

Create early buyer anticipation and interest without accumulating days on market or damaging public price drops

Maintain Your Privacy

Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients

An Extensive Referral Network of the Top Real Estate Agents

11% of Compass transactions resulted directly from referrals to Compass*

72 Markets

28K+ Agents**

Guiding you home with the Compass Advantage

Investing Billions in Tech to Sell Your Home

At Compass, the technology of the future is already changing outcomes today. Not only has the company invested almost $1.5B dollars in tech over a 10-year period¹, but we continue to spend more than $100M annually on research and development² to help our agents make buying or selling easier for you.

A Marketing Strategy for Every Home

As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.

A 28K+ Network of Top Agents Nationwide

In 2023, 11% of Compass transactions resulted directly from referrals to Compass³, demonstrating the power and reach of our nationwide network a network that arms us with privileged access to the homes you’ve been waiting to find and the prospects ready to buy.

Your listing in the hands of international buyers

Barnes International Realty

Compass has established a program with BARNES International Realty to showcase your listings to their international network of ultrahigh-net-worth luxury consumers and leading brokers.

As a leader in high-end real estate and an ambassador for the art of living, BARNES is present in more than 75 exceptional destinations, from major international cities to the most beautiful resorts.

Our program with BARNES gives you access to:

1,300

Luxury Agents

150K

International Clients

Offices in the World

19

122 Countries

Your Buyer Follows Compass

250M+

Annual website and social media impressions*

150B+

2021 PR Impressions**

Digital Reach

Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.

Media Reach

Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.

Placing your property where your buyers are searching.

Once your home is listed on the MLS, it will be syndicated to some of the top real estate platforms domestically and in 60+ countries globally. This will allow us to get maximum exposure for your home.

Top Domestic Syndication Platforms, Including

Zillow The Wall Street Journal Mansion Global Trulia

Countries We Syndicate to Internationally*

Argentina

Australia

Belgium

Bulgaria

Cambodia

Canada

Chile

China

Colombia

Czechia

Denmark

Estonia

Fiji

France

French Polynesia

Germany

Greece

Hong Kong

India

Indonesia

Ireland

Italy

Japan

Kazakhstan

Laos

Latvia

Luxembourg

Macau

Malaysia

Mexico

Monaco

Morocco

Myanmar

Netherlands

New Caledonia

Panama

Papua New Guinea

Peru

Philippines

Poland

Portugal

Qatar

Romania

Senegal

Serbia

Singapore

Slovakia

South Africa

Spain

Switzerland

Tanzania

Thailand

Tunisia

Turkey

United Arab

Emirates

United Kingdom

United States

Uruguay

Venezuela

Vietnam

Captivating California

Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.

Markets We Excel In

Lake Tahoe

Reno

Wine Country

San Francisco

Peninsula

Silicon Valley

Carmel/Monterey/Santa Cruz

Central Coast

Santa Barbara/Montecito

Los Angeles

Palm Springs

Orange County

San Diego

Brokerage in LA and SF by Sales Volume* #1

7.9K+

Number of agents

600+

Number of employees

110+

Offices throughout California

Outperforming the competition in the Bay Area. $24B+

Sales volume in the Bay Area in 2023*

Discover the pinnacle of luxury real estate.

Prestigious. Exclusive. Emboldened.

Our clients continue to choose Compass as the market leader for luxury homes in Northern California.

#1 Market Share for Ultra-Luxury Home Sales ($10M+) in 2023*

#1 Market Share for Luxury Home Sales ($5M+) in 2023*

2023 Top 4 Brokerages Percentage Luxury Market Share in the Silicon Valley / Peninsula ($5M+ Homes)

Elevate all aspects of your elite property through enhanced aesthetics, emboldened exposure, and an unparalleled network of top brokers.

luxuryatcompass.com

Stay on top of the market and keep your clients informed with monthly dedicated emails and quartlery reports highlighting key properties and trends.

Wealth Mapping

Identify and plan strategic outreach through our partnership with Wealth-X.

Curated Magazine

Distributed globally, this specialized periodical is the essence of Compass Luxury and features our most prestigious properties throughout the country.

Compass Off-Markets Lead the Way

Exclusive Access to California’s Hidden High-End Real Estate

By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.

San Mateo & Santa Clara Counties: The Luxury Market Share Standard

Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**

Our Success in the Bay Area.

Sales volume in 2023* $24B+

3,800+

Number of agents

280+

Number of employees

55 Offices in Northern California

LET'S TAKE A LOOK AT OUR PLAN TO SELL YOUR HOME

Advantages of Working with a Cooperating Broker

Working with a professional buyer’s agent can provide a host of benefits you may not have considered. Together, we can collaborate to showcase your home in its best light to a broader pool of qualified buyers, ensuring a more efficient contractto-close process for everyone involved.

Increased Exposure For Your Listing

A buyer’s agent can help get your listing in front of interested buyers they are already working with, maximizing your home’s exposure in a competitive market. More eyes mean more interest.

More Qualified Buyers

The guidance and expertise of a buyer's agent increase the likelihood that you are moving forward with qualified buyers who are informed and ready to transact. What does this mean? It translates to a lower potential for the deal to fall apart and a more efficient, painless sales process for you

Seamless Contract-to-Close

Buyer agents provide guidance and support to buyers throughout the entire contract-toclose process. This means I will have the opportunity to work with a dedicated agent on the deal’s complexities to ensure an objective approach and a seamless transaction.

Pre-Market

On-Market

Home Preparation

Photography

Pricing

Pre-List Marketing

Leveraging Our Exclusive

Agent Network Media Plan

Open Houses

Assessing Our Strategy

and Monitoring the Market

Our Step-by-Step Plan

What to Expect

As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.

PRE-MARKET

1 Complete listing paperwork

2 Prepare your property for market

3

4

Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan

ON-MARKET

5

6

7

8 List property online Show property and follow-up with leads

CLOSING

9

10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions

Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract

The Power of Photography

Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.

Pricing Your Property to Maximize Buyer Activity

Timing of Buyer Activity

A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.

Attracting Buyers Using Competitive Pricing

Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.

Reach more prospective buyers with intelligent digital advertising.

By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.

Proprietary Targeting Optimized Performance

Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.

Compass tracks and measures the results of every campaign which allows for continued optimization.

INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD

Marketing your home

At The Oldham Group, we put an emphasis on modern marketing, taking a multi-pronged approach to the digital promotion of your property. This starts with a professional property website to properly showcase your home to interested buyers online.

The fist thing we do before marketing is Identify the buyer persona. For example, a Silicon Valley engineer with a net worth of $3M who likes mountain biking and comic-con. Then, we create marketing that will attract that buyer persona to your lising.

Enhanced Targeting allows us to target consumers based on the sites they visit and the apps installed on their phone. By narrowing down to profession-specific sies and apps, we can effectively target any profession or interest you can imagine. 2701 Witheridge Road

The property website includes photos, videos, virtual tours, listing details and has the ability to submit contact information as an interested buyer.

We run website traffic ads though Facebook and Instagram to drive visitors to the page. These ads are live for the duration of the listing and are updated with status changes such as “Coming Soon,” “Just Listed,” and “Price Reduction.

We also target the listing area through email campaigns. These emails are sent for each status change on your listing and are full of information for potential buyers. When sending these emails, we create a list of potential leads in the area through a mix of home buyers in our team database as well as local homeowner leads from a third party real estate farming tool.

To top off our digital listing campaign, we create and publish Google Display and Search advertisements. Very similar to the social media ads, these content pieces are posted for status changes. They drive traffc to the property website as all of the digital.

GOOGLE ADS

Engaging Open Houses

Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.

Of homebuyers attend an open house while searching for a home to buy*

Assessing Our Strategy and Monitoring the Market

Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.

Insights Collections

Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.

Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.

Our Immediate Next Steps

Complete listing paperwork.

The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.

Begin to prepare your home for the market.

Let’s determine next steps together.

Continue to monitor the market and assess our strategy.

Launch your property.

Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood. Jennifer

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