PREPARED FOR HELEN MIN
OVERVIEW
Mission Dolores is one of San Francisco’s most historic and vibrant neighborhoods, known for its rich cultural heritage, sunny weather, and mix of old and new architecture. Located in the heart of the city, it sits between the bustling Mission District and the more residential Duboce Triangle, offering a balance of urban energy and neighborhood charm. At the center of the neighborhood is Mission Dolores, the oldest surviving building in San Francisco, dating back to 1776. This historic landmark represents the city’s Spanish colonial roots and serves as a symbol of the neighborhood’s deep history. Over the years, Mission Dolores has evolved, becoming a dynamic hub that reflects San Francisco’s diversity, creativity, and resilience.
One of the neighborhood’s greatest draws is Mission Dolores Park, a beloved gathering place for locals and visitors alike. The park offers panoramic views of the San Francisco skyline, wide open green spaces, and lively crowds on sunny days. It’s a go-to spot for picnicking, outdoor sports, and community events, making it a key part of the neighborhood’s identity. Mission Dolores features a mix of historic Victorian and Edwardian homes, along with newer condominiums and apartment buildings that have risen in response to San Francisco’s growing housing demand. Many streets showcase classic San Francisco-style architecture, with colorful facades and bay windows that give the neighborhood its unique charm.
Mission Dolores is known for its thriving food scene, blending traditional and modern influences. Some of the city’s best Mexican food, artisanal coffee shops, and trendy eateries can be found here. The neighborhood’s proximity to Valencia Street and 16th Street offers easy access to a wide range of bars, breweries, and live music venues, making it a great place for nightlife and entertainment. With its central location, Mission Dolores is highly walkable and well-connected. The neighborhood is served by multiple Muni bus and light rail lines, as well as BART stations at 16th and 24th Street, providing easy access to downtown and beyond. It’s also a bike-friendly area, with dedicated lanes and flat streets that make cycling a convenient option. Mission Dolores captures the essence of San Francisco’s past and present, making it one of the city’s most dynamic and sought-after neighborhoods.
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging. Mission Dolores attracts a diverse range of buyers due to its unique blend of cultural richness and residential charm. Here are some key buyer personas likely to consider moving to this neighborhood:
01 02 03 04
Young Professionals: Single or coupled, typically aged 25-35, working in tech, finance, or creative industries. Interests: Drawn to the vibrant dining and nightlife scene on Valencia and 16th Street, enjoy access to top-tier coffee shops and coworking spaces, prioritize a central location with easy public transit connections via Muni and BART, and appreciate an active lifestyle with proximity to Mission Dolores Park for weekend lounging, running, or yoga.
Urban Families: Couples or young families with one or two children, often in their 30s or early 40s, looking for a mix of city convenience and family-friendly amenities. Interests: Value walkability to parks, schools, and family-friendly cafes, enjoy having access to outdoor space like Mission Dolores Park for playtime, appreciate the cultural vibrancy of the neighborhood while wanting a quieter residential street, and prioritize easy commutes to downtown or nearby business hubs.
Empty Nesters & Retirees: Individuals or couples aged 55+, downsizing from larger homes, seeking a lively yet manageable urban lifestyle with access to arts, dining, and outdoor spaces. Interests: Enjoy living in a culturally rich and walkable neighborhood with easy access to world-class dining and entertainment, prefer a low-maintenance home such as a condo or modern apartment, appreciate nearby public transit options instead of relying on a car, and want a mix of city convenience with access to green spaces like Mission Dolores Park.
Investors & Second-Home Buyers: Buyers looking for a strong investment property or a secondary residence in San Francisco, typically professionals or high-net-worth individuals in their 30s-50s.Interests: Seek properties with strong rental potential due to the neighborhood’s popularity among young professionals and urban dwellers, value Mission Dolores’ central location and growing real estate appreciation, enjoy having a pied-à-terre in a vibrant and well-connected part of the city, and prioritize low-maintenance properties with modern amenities.
These personas reflect the diverse appeal of Mission Dolores, offering something for nearly everyone
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
JERRY RICE JR.
SF Bay Area Specialist
An integral part of Compass is the collaboration of high caliber, capable professionals and Jerry certainly fits that profile. Jerry brings a wealth of skill and professionalism to Compass through his football background. Born in Redwood City, and raised in Atherton, he attended Menlo High playing football for four years before “walking on” to the UCLA program. Within two years of being in the program, Jerry’s efforts earned him a scholarship for the rest of his collegiate career Jerry is a graduate of UCLA with a Bachelor of Science in History. He would then go and play professionally for the Washington Redskins in 2014 and then in Montreal in the Canadian Football League the following two years. Son of Hall of Famer and Bay Area Legend, Jerry Rice, Jerry Jr would like to create a new generation of Rice excellence serving the needs of the community Living in many places of the United States validates how progressive and unique the Bay Area really is. Many attributes that Jerry required playing sports translates in what the real estate business is about. Being able to work as a team striving for a common goal is a perfect example of that. The Rice family background instilled the importance of hard work. Perseverance and dedication is what drove Jerry to the top tiers of competitive football, and he will demonstrate the same qualities into helping his clientele achieve a “touchdown scenario”.
Strategy, communication, and execution are the three main components to generating a game winning outcome. Jerry’s commitment to you would be to work diligently to prepare for a successful transaction by providing rewarding strategies and vital information to ensure the best outcome. The range and variety of networks he established over his life as well as within Compass will be advantage to his clients experiencing the “RICE” way.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT TESTIMONIALS
Jerry helped me sell one property and buy another. During the process, which took place during the pandemic, Jerry was incredibly patient as we looked at dozens of homes until we found the perfect place. As I put in an offer and negotiated with the sellers, I always felt that Jerry had my best interest at heart and worked diligently to make sure I got the house I wanted at a reasonable price. When it came time to sell my other property, Jerry and his team made sure it was seen by as many potential buyers as possible and ensured I got a fair offer. During all of our interactions, I felt respected and heard and truly believed I was in good hands. I highly recommend Jerry and his team!
SELLER AND BUYER
We can’t say enough about what an amazing agent Jerry is! In the roughest economic time during a pandemic he managed to sell our condo in record time (7 days to be exact) with an over asking offer. He made the entire process seamless and actually enjoyable. Professional, knowledgeable, and always responsive are just a few ways to describe Jerry! Hands down the best agent in the game!
SELLER
Jen and Andrew have beyond exceeded our expectations. They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and were never just here to sell us any house. When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top. We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.
SELLER AND BUYER
Jennifer Oldham Team Leader
DRE# 01325650
408.835.4119 jennifer@compass.com
Laura Iseman Marketing Director 650.695.2750 laura.iseman@compass.com
Andrew Oldham Team Leader | Attorney DRE# 01207289
408.393.0773 andrew.oldham@compass.com
Caitlin Yates Digital Marketing Manager DRE#02137957 650-207-8102 caitlin.yates@compass.com
San Francisco, CA 94110
Listed Date Jul 02, 2018
Contract Date Jul 02, 2018 Sold Date Jul 02, 2018
ADDRESS SUBJECT
785 Dolores St, San Francisco, CA 94110
974 Dolores St, San Francisco, CA 94114
807 Guerrero St, San Francisco, CA 94110
3627 19th St, San Francisco, CA 94110
ADDRESS SUBJECT
785 Dolores St, San Francisco, CA 94110
974 Dolores St, San Francisco, CA 94114
807 Guerrero St, San Francisco, CA 94110 COMP
3627 19th St, San Francisco, CA 94110 CONTRACT DATE Jul 02, 2018 Nov
ADDRESS SUBJECT
785 Dolores St, San Francisco, CA 94110
128 Linda St, San Francisco, CA 94110
118 Park St, San Francisco, CA 94110
ADDRESS SUBJECT
785 Dolores St, San Francisco, CA 94110
128 Linda St, San Francisco, CA 94110
118 Park St, San Francisco, CA 94110
CONTRACT DATE Jul 02, 2018 May 23, 2024 Feb 02, 2024
SOLD DATE Jul 02, 2018 Jun 06, 2024 Apr 01, 2024
COMP #4
COMP #5
Comparable property #1
San Francisco, CA 94114
974 Dolores St
$1,398,000
Listing description
Love the freshness of new construction and the charm + character of a Victorian? Look no further! This TIC flat combines both into one and was thoughtfully redesigned down to the studs just a few years ago. Located on the edge of Noe Valley & Mission Dolores, the home offers a blend of classic San Francisco charm and modern sophistication with a relaxed vibe in a perfect location. Positioned on a flat block of Dolores Street with just a few steps to the front door and all the goodness on one floor, this home defines easy living and low maintenance. Featuring an inviting and flexible floorplan, this residence includes 2 bedrooms, 2 bathrooms, an office space, in-unit laundry, 1 car enclosed parking and an XL storage space. Enjoy the convenience of being within walking distance to local amenities, while reveling in the serene micro-climate and charming location Put yourself in one of the best neighborhoods with so much to see + do right out your front door
$1,250,000 PPSF $1,011
Listed Date Aug 05, 2024
Contract Date Nov 10, 2024
Sold Date Nov 22, 2024
DOM - Days on Market 97
Comparable property #1
974 Dolores St
Comparable property #2
San Francisco, CA 94110 807
$1,295,000
$1,250,000
Listing description
Located at the intersection of Eureka Valley and Mission Dolores, this top floor condo is steps from Dolores Park, Tartine, Bi-Rite and the vibrant Valencia corridor. This home beautifully blends modern updates with classic period details like high ceilings, moldings, medallions, and a mix of soft and hardwood floors. The kitchen features white cabinetry, stainlesssteel appliances and office nook. It opens seamlessly into the dining and living areas, which are enhanced by paneled walls, picture shelves, and large windows. Enjoy downtown skyline views from the private deck. The spacious, quiet primary bedroom has a walk-in closet, and the second bedroom is perfect for guests or home office. Down the hall, the updated bathroom with tub and vanity is adjacent to the washer/dryer closet Amenities include one-car parking, storage, Nest thermostat and shared garden with vibrant bougainvillea, star jasmine and lemon tree Easy access to transit and freeways, too!
$1,117
Listed Date Jul 10, 2024
Contract Date Aug 29, 2024
Sold Date Sep 12, 2024
Comparable property #2
807 Guerrero St
Comparable property #3
San Francisco, CA 94110 3627 19th St
/ Mo Year Built
Listing description
Located less than a block from the famous Dolores Park and iconic Bi-Rite Market, this full-floor flat is in a quintessential SF Victorian building with period details (high ceiling, beautiful hardwood flooring throughout, bay windows) and just 8 steps from the sidewalk to the front door. Two large bedrooms (including one with 3 Bay windows) offer flexibility in space with pocket doors that can be opened and closed between them. A third small room can be utilized as a den, office, nursery, or even a small guest room. Semi-open layout connects the dining room with a light-filled, spacious kitchen with large windows on 2 sides, as well as ample storage space and high-end stainless steel appliances. Both the living room and kitchen look out into a large, shared backyard with a beautifully-kept rose garden) A spacious laundry closet room houses in-unit Electrolux washer and dryer The unit is completed by a deeded storage space in the basement level Walk to MUNI, tech shuttles, many restaurants/shops on Valencia St and 18th St including Bi-Rite and Tartine
TRANSACTION INFORMATION Original Listing Price $1,099,000 Last Asking Price $1,099,000 Closing Price $1,325,000 PPSF $1,286
Listed Date Mar 15, 2024
Contract Date Mar 19, 2024
Sold Date Apr 12, 2024
DOM - Days on Market 4
Comparable property #3
3627 19th St
Comparable property #4
San Francisco, CA 94110
Listing description
Top Floor Edwardian flat in the heart of Mission Dolores This classic remodeled condo, with more than meets the eye, sits on a dead end street just steps away from the vibrant energy of Valencia Think softwood floors, traditional wainscoting details, and skylights that flood the space with natural light - even when Karl the Fog is around Two bedrooms and one bath occupy the top level, with open living, dining and renovated kitchen, all connected and overlooking the gardens and historic Redwood tree. Did we mention roof deck rights with incredible views? Accessed via the building foyer are two additional finished bonus rooms, one with a permitted half bath, used as a home office, gym, and guest quarters, leading out to a deeded patio and shared backyard. Plus there's in-unit W/D so no need to lug a laundry basket downstairs. Parking is leased just around the corner with E/V charging, so you'll always have a spot waiting when you come home. Imagine being steps to iconic spots like Tartine, Dandelion, Flour & Water, and Foreign Cinema - all the places that make the Mission the place
Continued on next page TRANSACTION INFORMATION Original Listing Price $1,195,000
Last Asking Price $1,195,000
Closing Price $1,220,000 PPSF $863
Listed Date Apr 19, 2024
Contract Date May 23, 2024
Sold Date Jun 06, 2024
DOM - Days on Market 34
Comparable property #4
San Francisco, CA 94110
Listing description (continued)
to be Plus, Dolores Park is only one block away So whether you ' re craving artisanal coffee or craft cocktails, or just ready to embrace the quintessential city lifestyle, 128 Linda is for you
Listed Date Apr 19, 2024
Contract Date May 23, 2024
Sold Date Jun 06, 2024
Comparable property #4
128 Linda St
Comparable property #5
San Francisco, CA 94110 118 Park St
Listing description
Welcome to 118 Park Street, a delightful 2 bedroom + home office condominium nestled in San Francisco's Bernal Heights neighborhood This top floor home offers a perfect combination of charm & modern convenience along w/ an enviable location on a flat wide street, just a block from Holly Park & a few blocks from the cafes & shops along Cortland St As you enter this home, period details adorn the condo including an original fireplace & elegant refinished hardwood floors. The living room off the kitchen is the perfect place to read in the warm, southfacing sunny windows. The large eat-in kitchen was updated in Fall 2021, including new cabinetry, countertops & appliances. Pass through a dedicated laundry room to your very own private, walk-out sunny deck w/ sweeping views, tall glass walls to block wind & direct access to the shared turfed backyard. The two bedrooms are at the front of the home & the primary offers a 10' long custom closet. The bonus room is perfect as a home office, nursery or reimagined as a walk-in closet. With its prime location (92 walk score), this condo is
Continued on next page
Original Listing Price $1,095,000 Last Asking Price $1,095,000 Closing Price $1,200,000 PPSF $996
Listed Date Jan 25, 2024
Contract Date Feb 02, 2024
Sold Date Apr 01, 2024
Comparable property #5
San Francisco, CA 94110 118 Park St
Listing description (continued)
walkable to Cortland St, Glen Park Village, upper Noe Valley, buses along Mission St, BART stations and the Alemany Farmers Market, while also offering quick & easy access to 101 and 280
PPSF $996
Listed Date Jan 25, 2024
Contract Date Feb 02, 2024
Sold Date Apr 01, 2024
Comparable property #5
9 7 4 D o l o r e s S t r e e t 2 2 1 , 2 3 6$ 1 , 3 9 8 , 0 0 0 $ 1 , 2 4 8 , 0 0 0 $ 1 , 2 5 ,0 0 0 0 $ 1 , 0 1 1A u g 0 5 , 2 0 2 4 N o v 1 ,0 2 0 2 4 N o v 2 2 , 2 0 2 4 9 7 8 0 7 G u e r r e r o S t r e e t 2 1 1 ,1 1 9$ 1 , 2 9 5 , 0 0 0 $ 1 , 2 9 5 , 0 0 0 $ 1 , 2 5 ,0 0 0 0 $ 1 ,1 1 7 $ 2 5 0 / M o J u l 1 ,0 2 0 2 4 A u g 2 ,9 2 0 2 4 S e p 1 2 , 2 0 2 4 3 7 3 6 2 7 1 9 t h S t r e e t 2 1 1 , 0 3 0$ 1 , 0 9 ,9 0 0 0
D O
Price estimate for 785 Dolores Street
Price to be Determined
Agent notes
When i took a look at the comparables, it appears that the sales are going closer to the value price rather than above So the strategy can be either to go that route or price it at like $1,098,000 to get multiple offers to see where we can get buyers to. I do think the timing is better than previous years so that might prove to be a good strategy. During the private exclusive phase i think we advertise it at $1,400,000 to see if we get activity at that price point Its an option to test the market without accumulating days on market
Sold listing average (5)
$1,249,000
$1,040 Per Sq Ft 36 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
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Offices throughout California
Outperforming the competition in the Bay Area $24B+
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Outperforming the competition in San Francisco
$4.8B+ sales volume in the San Francisco in 2023.
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FACEBOOK VIDEO AD
Marketing your home
At The Oldham Group, we put an emphasis on modern marketing, taking a multi-pronged approach to the digital promotion of your property. This starts with a professional property website to properly showcase your home to interested buyers online.
The fist thing we do before marketing is Identify the buyer persona. For example, a Silicon Valley engineer with a net worth of $3M who likes mountain biking and comic-con. Then, we create marketing that will attract that buyer persona to your lising.
Enhanced Targeting allows us to target consumers based on the sites they visit and the apps installed on their phone. By narrowing down to profession-specific sies and apps, we can effectively target any profession or interest you can imagine. 2701 Witheridge Road
The property website includes photos, videos, virtual tours, listing details and has the ability to submit contact information as an interested buyer.
We run website traffic ads though Facebook and Instagram to drive visitors to the page. These ads are live for the duration of the listing and are updated with status changes such as “Coming Soon,” “Just Listed,” and “Price Reduction.
We also target the listing area through email campaigns. These emails are sent for each status change on your listing and are full of information for potential buyers. When sending these emails, we create a list of potential leads in the area through a mix of home buyers in our team database as well as local homeowner leads from a third party real estate farming tool.
To top off our digital listing campaign, we create and publish Google Display and Search advertisements. Very similar to the social media ads, these content pieces are posted for status changes. They drive traffc to the property website as all of the digital.
GOOGLE ADS
Engaging open houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy* 66%
Assessing our strategy and monitoring the market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Our Immediate Next Steps
Complete listing paperwork.
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market.
Let’s determine next steps together.
Continue to monitor the market and assess our strategy.
Once
Launch your property.