77201 Via Vicenza San Ramon Sandy Albanese Listing Presentation

Page 1


PREPARED FOR MASOOD SATTARI

OVERVIEW

San Ramon is situated in the eastern part of the San Francisco Bay Area and is part of the larger East Bay region. The area that is now San Ramon was originally inhabited by Native American tribes before Spanish explorers arrived in the late 18th century. It was later settled by Mexican ranchers and then American pioneers in the 19th century. The city's name is believed to have been inspired by a local creek named after Saint Raymond, although the exact origin is debated. San Ramon has experienced significant growth and development in recent decades, evolving from a small agricultural community into a thriving suburban city. This transformation has been driven in part by its proximity to the booming tech industry in Silicon Valley. San Ramon is known for its diverse and well-educated population. The city is home to a mix of professionals, families, and retirees. It has a relatively high median household income, and many residents work in the technology and business sectors. San Ramon serves as the headquarters for several major corporations, including Chevron Corporation and 24 Hour Fitness. The city has a strong business community and offers a range of employment opportunities. The San Ramon Valley Unified School District (SRVUSD) serves the educational needs of the city's residents. It includes a number of highly-rated public schools. Additionally, San Ramon is home to the Diablo Valley College San Ramon Campus, providing higher education opportunities. San Ramon offers a variety of parks, recreational facilities, and open spaces. The city has an extensive trail system for hiking and biking, including the Iron Horse Regional Trail, which connects San Ramon to other cities in the East Bay. While San Ramon is primarily a residential and business-oriented city, it does have cultural attractions such as the Dougherty Valley Performing Arts Center, which hosts concerts, theater productions, and other events. San Ramon hosts a range of community events throughout the year, including festivals, farmers' markets, and holiday celebrations. The city encourages community engagement and a sense of belonging among its residents. San Ramon is known for its high quality of life, with excellent schools, low crime rates, and well-maintained public amenities. Its suburban setting offers a peaceful and family-friendly environment. In summary, San Ramon is a dynamic and growing city in the San Francisco Bay Area, known for its strong economy, educational opportunities, and quality of life. It provides a suburban lifestyle while being close to the cultural and economic amenities of the Bay Area.

BUYER PROFILES

Reaching the right audience for your property at the right time, and with the perfect messaging.

Quality of Life Seekers: Individuals who prioritize a high quality of life, including good schools, low crime rates, and well-maintained public amenities, may choose to move to San Ramon for its suburban comforts. 01 02 03 04 05 06

Professionals: San Ramon's proximity to major job centers in the San Francisco Bay Area, including Silicon Valley and San Francisco, makes it an attractive destination for professionals working in the technology, finance, healthcare, and other industries. Many residents commute to work in these nearby cities.

Families: San Ramon is known for its excellent schools and family-friendly environment. Many families with children move to San Ramon to take advantage of the top-rated public schools and the city's safe and suburban atmosphere.

Retirees: Some retirees choose to move to San Ramon for its pleasant climate, amenities, and access to healthcare services. The city offers a quieter and more suburban lifestyle compared to busier urban areas.

Nature Enthusiasts: San Ramon's proximity to parks, hiking trails, and open spaces in the East Bay provides opportunities for outdoor activities and attracts individuals who appreciate nature and outdoor recreation.

Community-Oriented Individuals: The city hosts numerous community events and activities, which can attract people who value community involvement and a sense of belonging.

It's important to note that the reasons for moving to San Ramon can be highly individualized, and not everyone fits neatly into these categories. People have different motivations and priorities when choosing a place to live, and San Ramon's appeal lies in its ability to cater to a wide range of lifestyles and preferences.

ABOUT OUR TEAM

The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.

$290 M+

Closed Volume in 2024

Over 200 #37

Transactions in 2024

Teams in the Nation

#11 #14

Teams in California

Top 100 producing agents or teams in the SF Bay Area.

SANDY ALBANESE

Understanding the importance of a client relationship and working exceptionally hard for her clients is what Sandy strives for. She dedicates all her efforts and attention solely to her client's needs. Sandy is a hard worker and a tough negotiator when it comes to getting her clients the best deal whether buying or selling a home. She is a Bay Area native and makes it a point to understand and stay knowledgeable in an ever-changing market. She understands the local housing market and has a great interest in architecture. Sandy believes that knowledge is power and pays attention to the granular details of her client's needs. Self-motivated and driven with honesty and integrity, Sandy enjoys problem-solving and has the tenacity to get the job done. With the Oldham Group she is able to offer a full spectrum of client support fromdministration help, marketing tools, contractor recommendations and concierge service to support every aspect of your needs. When she is not working, Sandy enjoys traveling, exercising, going to the beach, and being with family and friends.

JENNIFER OLDHAM

TEAM LEADER

REALTOR® | DRE 01325650

415.707.5498

JENNIFER@COMPASS.COM

Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients.   Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.

Jennifer has built the team on three simple principles:  1.  Be Kind, 2. Be Professional, 3. Be an Expert.  Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.

Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves

Learn more by visiting https://oldhamgroupluxury.com/team

seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all.  Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.

ANDREW OLDHAM

TEAM LEADER | ATTORNEY

REALTOR® | DRE 01207289

650.640.3098

ANDREW.OLDHAM@COMPASS.COM

Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.

Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states.  When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business

Learn more by visiting https://oldhamgroupluxury.com/team

partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.

CLIENT TESTIMONIALS

Sandy is the absolute best. Anybody who knows her knows how conscientious and hard-working she is when she takes on an account. Nothing gets in her way. She's very diligent sets up. All the appointments takes care of all the loose ends and make sure that everything goes according to plan. She will also ensure every effort to get you top dollar for you or real estate product. It doesn't get any better than Sandy.

SELLER

Sandy recently helped us sell our home. She was very knowledgeable and made sure we were aware we understood the process and keep informed of progress during the sale. She helped us get ready to sell our home though her contact network. All the professionals she recommended were excellent. She was always available to answer questions and address our concerns. I highly recommend her to anyone selling a home in the area.

SELLER

Sandy has the perfect combination of top real estate business skills and a heart of service for her clients. Sandy listens to her clients and then confirms their core desires and goals. She then gets to work on the best plan to meet those goals and desires. In our case, it took less than a week from first meeting with Sandy, to having our home in contract for sale with a desirable buyer. Sandy is detail oriented, and always willing to clarify and resolve any concerns her clients may have. You could not do better in listing your home with Sandy Albanese!

SELLER

GROUP

OLDHAM

Jennifer Oldham Team Leader

DRE# 01325650

408.835.4119 jennifer@compass.com

Laura Iseman Marketing Director 650.695.2750 laura.iseman@compass.com

Andrew Oldham Team Leader | Attorney DRE# 01207289

408.393.0773 andrew.oldham@compass.com

Caitlin Yates Digital Marketing Manager DRE#02137957 650-207-8102 caitlin.yates@compass.com

Sandy's Notable Sales

San Ramon, CA 94583

ADDRESS SUBJECT

77201 Via Vicenza, San Ramon, CA 94583

#1

33103 Via Vicenza, San Ramon, CA 94583

33105 Via Vicenza, San Ramon, CA 94583

57105 Via Vicenza, San Ramon, CA 94583

COMP
COMP #2
COMP #3

ADDRESS SUBJECT

77201 Via Vicenza, San Ramon, CA 94583

CONTRACT DATE -

33103 Via Vicenza, San Ramon, CA 94583

33105 Via Vicenza, San Ramon, CA 94583

57105 Via Vicenza, San Ramon, CA 94583

COMP #1
COMP #2
COMP #3

ADDRESS SUBJECT

77201 Via Vicenza, San Ramon, CA 94583

1034 Conley Ter, San Ramon, CA 94583

1009 Conley Ter, San Ramon, CA 94583

1123 Lorenzini Loop, San Ramon, CA 94583

COMP #6

ADDRESS SUBJECT

77201 Via Vicenza, San Ramon, CA 94583 COMP

1034 Conley Ter, San Ramon, CA 94583

1009 Conley Ter, San Ramon, CA 94583

1123 Lorenzini Loop, San Ramon, CA 94583

CONTRACT DATE - Apr 17, 2025 Jan 09, 2025 Apr 10, 2025

#4
COMP #5
COMP #6

ADDRESS SUBJECT

77201 Via Vicenza, San Ramon, CA 94583

-

27101 Via Vicenza, San Ramon, CA 94583

28205 Argento Loop, San Ramon, CA 94583

DATE - Jan 26, 2025 Dec 06, 2024

COMP #7
COMP #8

ADDRESS SUBJECT

77201 Via Vicenza, San Ramon, CA 94583

27101 Via Vicenza, San Ramon, CA 94583

28205 Argento Loop, San Ramon, CA 94583

CONTRACT DATE - Feb 20, 2025 Jan 21, 2025 SOLD DATE May 24, 2022 Mar 21, 2025 Feb 20, 2025

COMP #7
COMP #8

Comparable property #1

San Ramon, CA 94583

Listing description

This stunning East-facing 4 bed, 3 bath luxury Townhome style Condo is located in the highly sought-after San Ramon Preserve, offering a perfect blend of modern elegance & convenience Step inside to discover a thoughtfully designed open-concept living space filled with natural light The gourmet kitchen features sleek stainless steel appliances, granite countertops, and a stylish honeycomb backsplash, perfect for entertaining The home boasts upscale bathrooms with quartz countertops, a custom luxury master bedroom closet, smart climate control with Google Nest, plush upgraded carpeting, and high-end finishes throughout. The garage is optimized with overhead storage racks, ensuring ample space for organization. Enjoy a resort-style lifestyle with HOA amenities, including a pool, an open lounge with a cozy fireplace, a BBQ area & a bocce court and exterior maintenance & insurance, providing hassle-free living. Plus, city facilities such as football & baseball ct, a dog park, playground. Situated in a top-rated school district, this home is perfect for families seeking quality

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Comparable property #1

San Ramon, CA 94583 33103 Via Vicenza

Listing description (continued)

education and an upscale community Despite its peaceful surroundings, this home is minutes from shopping, Costco, and Hwy 680, with Crow Canyon Rd just 2 minutes away for added convenience

Comparable property #1

33103 Via Vicenza

Comparable property #2

San Ramon, CA 94583

Listing description

Feels Like a Model Home! Step into this beautifully maintained, like-new condo in the highly sought-after Preserve Community of San Ramon Designed with comfort and style in mind, the open-concept layout features a gourmet kitchen w/walk-in pantry, spacious dining area, and a light-filled family room perfect for entertaining or relaxing in style Enjoy the natural brightness of this east-facing home, enhanced by large windows and sleek recessed LED lighting. The entry-level en-suite bedroom with full bath is ideal for guests, in-laws, or a private home office. Plus, this is one of the few homes in the community that boasts an expanded common area in front giving you extra privacy and room to breathe. Modern upgrades include 240V wiring for your EV charger and solar-ready setup. Live like you ' re on a permanent vacation with resort-style amenities: a gorgeous clubhouse, sparkling swimming pool, BBQ area, and playground. Also enjoy 3 parklets & 1 large community park. HOA takes care of exterior maintenance and insurance, making life that much easier. All this in a prime location near

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Listed Date Apr 08, 2025

Comparable property #2

San Ramon, CA 94583

33105 Via Vicenza

Listing description (continued)

top-rated schools, shopping, freeway and Costco This is the one you ' ve been waiting for don't miss it!

TRANSACTION INFORMATION Original Listing Price $1,099,000 Last Asking Price $1,099,000 Closing PricePPSF $604

Listed Date Apr 08, 2025 Contract Date -

Comparable property #2

33105 Via Vicenza

Comparable property #3

San Ramon, CA 94583

Listing description

This beautiful 2021-2022 built 4 bedrooms 3 baths, 2 car attached garage Town house style Condo in San Ramon Preserve is waiting for you to call home. Located on a quiet ally with almost immediate access to preserve hiking trail with beautiful scenery landscape. Open modern kitchen with stainless steel appliances, plenty of natural light. Freshly painted throughout. HOA includes pool, club house, playground, BBQ area, exterior maintenance, exterior insurance including fire insurance due to San Ramon Preserve. This is the second year this year HOA has reduced the price. Great school district. As quiet and peaceful as the neighborhood can be, it is only few minutes' drive to Home Depot, Costco and many other stores. Easy access to 680 highway to Silicon Valley or Walnut Creek 2 Minutes' drive to Crow Canyon road, make it easy access to Castro Valley and Hayward area You can't beat the location Come see it for yourself

Comparable property #3

57105 Via Vicenza

Comparable property #4

San Ramon, CA 94583

Listing description

This move-in ready professionally decorated Hickory 1 model home is now for sale and loaded with designer extras and upgrades, galore Craftsman style stairs leads to the living level revealing the spacious great room with desirable covered deck and adjacent casual dining area Upgraded hardwood flooring flows throughout the 2nd floor living level The kitchen is enhanced by upgraded Wolf stainless steel appliances, 36" gas cooktop, built-in Sub-Zero refrigerator, upgraded water-fall prep center island with breakfast bar, wraparound counter, Winter White shaker-style cabinets, enhanced by two clear glass doors, quartz countertop and full designer tile backslash, as well as a cozy built-in designer breakfast bench. Secluded primary bedroom suite are a generous walk-in closet and serene primary bath with dual-sink vanity, large luxe shower with seat. Additional highlights include a versatile bedroom on the living level with built-in cabinets and shelves, and sizable closet. Centrally located bedroom level laundry includes Whirlpool front load washer and dryer, and ample additional

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Listed Date Mar 17, 2025

Contract Date Apr 17, 2025

Comparable property #4

San Ramon, CA 94583 1034 Conley Ter

Listing description (continued)

storage Home solar panel system saving you on monthly energy expenses! Last Hickory

TRANSACTION INFORMATION

Original Listing Price

$1,299,995

Last Asking Price $1,299,995 Closing PricePPSF $760

Listed Date Mar 17, 2025

Contract Date Apr 17, 2025 Sold Date -

Comparable property #4

1034 Conley Ter

Comparable property #5

San Ramon, CA 94583 1009 Conley Ter

Listing description

The Hickory’s charming foyer and stairs to the living level reveal the spacious great room with desirable covered deck and adjacent casual dining area. The kitchen is enhanced by stainless steel appliances, 36" gas cooktop, a large center island with breakfast bar, wraparound counter and cabinet space, and roomy pantry storage. Complementing the secluded primary bedroom suite are a generous walk-in closet and serene primary bath with dual-sink vanity, large luxe shower with seat, and private water closet. Secondary bedrooms feature sizable closets and shared hall bath with separate dual-sink vanity area. Additional highlights include a versatile bedroom on the living level with closet and shared hall bath, centrally located bedroom level laundry, and ample additional storage Move-in ready Fall 2025! Schedule an appointment today to see it for yourself! (Photos not of actual home, for marketing only Same floor plan, upgrades and features are different)

2025

Comparable property #5

1009 Conley Ter

Comparable property #6

San Ramon, CA 94583

1123 Lorenzini Loop

Listing description

Welcome to 1123 Lorenzini Loop, nestled in the heart of San Ramon, CA a home that blends elegance with everyday fun! This thoughtfully designed property offers a perfect combination of comfort, style, and entertainment. As you enter, be prepared to be dazzled by high ceilings, natural light pouring through expansive windows, and luxurious finishes that make this home stand out. The open-concept floor plan flows effortlessly, offering a spacious living area for cozy nights in and a dining area perfect for hosting soirées. The modern chef’s kitchen is a dream come true, featuring top-of-the-line stainless steel appliances, a sprawling island, and custom cabinetry that whispers sophistication. Whether you ' re prepping a family breakfast or sipping wine with friends, this space will spark joy every time Retreat upstairs to the generously-sized bedrooms, including a dreamy primary suite Think soaking tub, walk-in closet, and sunset views your personal escape from the hustle of everyday life Offers are considered as received Disclosures:

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Listed Date Jan 24, 2025

Contract Date Apr 10, 2025 Sold Date

Comparable property #6

San Ramon, CA 94583

Listing description (continued)

https://appdisclosuresio/link/1123-Lorenzini-Loop-wxwp

TRANSACTION INFORMATION

Original Listing Price

$1,495,000

Last Asking Price $1,399,000

Closing PricePPSF $506

Listed Date Jan 24, 2025

Contract Date Apr 10, 2025

Sold Date -

DOM - Days on Market 76

Comparable property #6

1123 Lorenzini Loop

Comparable property #7

San Ramon, CA 94583

$1,199,990

Listing description

Welcome to The Preserve in San Ramon! An incredible highly upgraded corner unit home with stunning views, a sought after floor plan and high end finishes throughout, with high ceilings, abundant lighting and attached 2 car garage Feels like a model builder home with a chef’s gourmet kitchen, an oversized island with a walk in pantry and direct access to the living room and dining area opening to the porch 2nd level leads to corner primary suite and spa like bath, plus 2 secondary bedrooms and full bathroom. On the 3rd floor enjoy the en-suite 4th bedroom and bathroom and an expansive loft with views from every window. Meticulous owners make this home feel brand new with all the needed amenities including a secondary refrigerator in the garage, custom window treatments throughout, washer and dryer, two perfectly placed televisions and an EV charger in the garage. All this plus the home resides in the highly sought after Preserve community. Wake up everyday feeling like you are in your own private resort with expansive open hiking trails and parks. Step into the private clubhouse,

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$1,175,000 PPSF $516

Listed Date Jan 26, 2025

Contract Date Feb 20, 2025 Sold Date Mar 21, 2025

Comparable property #7

San Ramon, CA 94583

27101 Via Vicenza

Listing description (continued)

heated community pool, BBQ and picnic area, bocce, sport courts and fields and so much more! Only minutes from the City Center, downtown Danville, award winning schools and a central commute location

Original Listing Price $1,199,990 Last Asking Price $1,199,990 Closing Price $1,175,000 PPSF $516

Listed Date Jan 26, 2025

Contract Date Feb 20, 2025

Sold Date Mar 21, 2025

DOM - Days on Market 25

Comparable property #7

27101 Via Vicenza

Comparable property #8

San Ramon, CA 94583

Listing description

This stunning modern home located in San Ramon’s tranquil Preserve community boasts an open floor plan with soaring ceilings and panoramic hill views! The first time this sought-after layout is available since selling out, this home features a bright kitchen and living space with vaulted ceilings, oak hardwood floors, large windows, and private covered balcony Entertain in the impressive open kitchen with expansive island, quartz countertops, soft-close cabinets, pantry, and high-end appliances. The luxurious main-level primary suite includes a spa-like bath with dual vanity, while a flexible walk-in closet can double as a 4th bedroom (currently used as a nursery). Two additional bedrooms, a second bath and laundry room complete the main level. Upstairs, a spacious loft overlooks the living area. Smart home with EV charger pre-wire, Ring doorbell, smart thermostat, smart oven, and wifi range extender. Enjoy resort-style amenities including clubhouse, pool, bocce ball court, bbq and firepit areas, and multiple parks. Conveniently close to City Center, Costco, shopping, dining, and

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Listed Date Dec 06, 2024 Contract Date Jan 21, 2025

Date Feb 20, 2025

San Ramon, CA 94583

Listing description (continued)

680 freeway access

INFORMATION Original Listing Price

$1,385,000 Last Asking Price

$1,385,000 Closing Price $1,350,000

PPSF $545

Listed Date Dec 06, 2024

Contract Date Jan 21, 2025

Sold Date Feb 20, 2025 DOM - Days on Market

Comparable property #8

28205 Argento Loop

Price estimate for 77201 Via Vicenza

$1,250,000 - $1,345,000

Sold listing average (2)

$1,262,500

$531 Per Sq Ft 36 Days on Market

Pending listing average (3)

$1,326,786

$643 Per Sq Ft

41 Days on Market Active listing average (3)

$1,199,000

$591 Per Sq Ft

28 Days on Market * This represents

or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.

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Identify and plan strategic outreach through our partnership with Wealth-X.

Curated Magazine

Distributed globally, this specialized periodical is the essence of Compass Luxury and features our most prestigious properties throughout the country.

Compass Off-Markets Lead the Way

Exclusive Access to California’s Hidden High-End Real Estate

By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.

San Mateo & Santa Clara Counties: The Luxury Market Share Standard

Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**

Sales vo in 2023* $24

3,8 Number agents

280 Number employe

55 Offices in Northern California

L E T ' S TA K E A LO O K AT O U R P L A N TO S E L L YO U R H O M E

Advantages of Working with a Cooperating Broker

Working with a professional buyer’s agent can provide a host of benefits you may not have considered. Together, we can collaborate to showcase your home in its best light to a broader pool of qualified buyers, ensuring a more efficient contractto-close process for everyone involved.

Increased Exposure For Your Listing

A buyer’s agent can help get your listing in front of interested buyers they are already working with, maximizing your home’s exposure in a competitive market More eyes mean more interest

More Qualified Buyers

The guidance and expertise of a buyer's agent increase the likelihood that you are moving forward with qualified buyers who are informed and ready to transact. What does this mean? It translates to a lower potential for the deal to fall apart and a more efficient, painless sales process for you

Seamless Contract-to-Close

Buyer agents provide guidance and support to buyers throughout the entire contract-toclose process. This means I will have the opportunity to work with a dedicated agent on the deal’s complexities to ensure an objective approach and a seamless transaction

Pre-Market

On-Market

Home Preparation

Photography

Pricing

Pre-List Marketing

Leveraging Our Exclusive

Agent Network Media Plan

Open Houses

Assessing Our Strategy

and Monitoring the Market

Our Step-by-Step Plan

What to Expect

As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.

PRE-MARKET

1 Complete listing paperwork

2 Prepare your property for market

3

4

Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan

ON-MARKET

5

6

7

8 List property online Show property and follow-up with leads

CLOSING

9

10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions

Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract

The Power of Photography

Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.

Pricing Your Property to Maximize Buyer Activity

Timing of Buyer Activity

A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.

Attracting Buyers Using Competitive Pricing

Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.

Reach more prospective buyers with intelligent digital advertising.

By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.

Proprietary Targeting Optimized Performance

Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.

Compass tracks and measures the results of every campaign which allows for continued optimization.

INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD

Marketing your home

At The Oldham Group, we put an emphasis on modern marketing, taking a multi-pronged approach to the digital promotion of your property. This starts with a professional property website to properly showcase your home to interested buyers online.

The fist thing we do before marketing is Identify the buyer persona. For example, a Silicon Valley engineer with a net worth of $3M who likes mountain biking and comic-con. Then, we create marketing that will attract that buyer persona to your lising.

Enhanced Targeting allows us to target consumers based on the sites they visit and the apps installed on their phone. By narrowing down to profession-specific sies and apps, we can effectively target any profession or interest you can imagine. 2701 Witheridge Road

The property website includes photos, videos, virtual tours, listing details and has the ability to submit contact information as an interested buyer.

We run website traffic ads though Facebook and Instagram to drive visitors to the page. These ads are live for the duration of the listing and are updated with status changes such as “Coming Soon,” “Just Listed,” and “Price Reduction.

We also target the listing area through email campaigns. These emails are sent for each status change on your listing and are full of information for potential buyers. When sending these emails, we create a list of potential leads in the area through a mix of home buyers in our team database as well as local homeowner leads from a third party real estate farming tool.

To top off our digital listing campaign, we create and publish Google Display and Search advertisements. Very similar to the social media ads, these content pieces are posted for status changes. They drive traffc to the property website as all of the digital.

GOOGLE ADS

Engaging Open Houses

Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.

Of homebuyers attend an open house while searching for a home to buy* 53%

Assessing Our Strategy and Monitoring the Market

Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.

Insights Collections

Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.

Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.

Complete listing paperwork

The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.

Begin to prepare your home for the market

Let’s determine next steps together

Continue to monitor the market and assess our strategy

Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood. Launch your property

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