

Sonoma is a historic city located in Sonoma County, approximately 45 miles north of San Francisco and 20 miles west of Napa. Known as the birthplace of California’s wine industry, Sonoma is famous for its picturesque vineyards, charming downtown plaza, and rich cultural heritage. The local economy is centered around wine production, tourism, hospitality, and small businesses, with numerous wineries, restaurants, and boutique hotels contributing to the area ’ s vibrant appeal. Sonoma Valley Unified School District serves the city’s students with a selection of elementary, middle, and high schools, and the area is also home to private and charter school options. The city offers abundant outdoor recreation, with popular spots including Sonoma Plaza, Sonoma Overlook Trail, and nearby regional parks that provide opportunities for hiking, biking, and picnicking. Transportation is supported by major routes such as Highway 12 and Highway 121, offering connections to Napa, Marin, and the greater Bay Area With a population of around 11,000 as of 2023, Sonoma maintains a small-town feel with a welcoming, community-focused atmosphere, blending scenic beauty, historic charm, and a thriving wine country lifestyle
Reaching the right audience for your property at the right time, and with the perfect messaging
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Wine Country Enthusiasts: Buyers passionate about viticulture and wine culture are drawn to Sonoma for its world-renowned vineyards and wineries. Many seek second homes or permanent residences that offer easy access to tasting rooms, vineyard tours, and wine-related events.
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Bay Area Retirees: Retirees from San Francisco, Marin, and the East Bay often relocate to Sonoma for its slower pace, beautiful landscapes, and vibrant community life. They value the area ' s mild climate, outdoor activities, and proximity to medical services and cultural attractions.
Young Families Seeking a Small-Town Feel: Families looking to raise children in a safe, tight-knit community appreciate Sonoma’s excellent schools, parks, and family-oriented events. The town’s walkable downtown and abundance of outdoor spaces make it ideal for an active family lifestyle.
Remote Workers and Creative Professionals: With the rise of remote work, many creative professionals and tech workers are moving to Sonoma for its peaceful setting and inspiring scenery. They are drawn to the blend of small-town charm with easy access to Bay Area hubs when needed.
Luxury Home Buyers and Investors: High-net-worth individuals are attracted to Sonoma’s luxury estates and vineyard properties, viewing them as both lifestyle investments and long-term financial assets. These buyers often seek homes with large parcels, modern amenities, and scenic views.
Sonoma attracts a diverse mix of buyers, from wine lovers and luxury estate seekers to young families and retirees looking for a relaxed, scenic lifestyle. With its historic charm, strong community feel, and proximity to Bay Area hubs, Sonoma offers an appealing blend of small-town living and world-class wine country experiences.
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
Sonoma County Specialist
Krystal grew up in the mountains of Northern California, where she developed a deep love for the natural beauty and tranquility of the region. After spending five years living in Monterey County, where her real estate career began, she ultimately chose to make Sonoma County her home. She was captivated by its stunning landscapes, vibrant communities, and coastal proximity. With an entrepreneurial spirit instilled from a young age, Krystal understands the power of homeownership and investment properties. She is fluent in Spanish and holds a Bachelor's Degree in Criminal Justice along with a Paralegal Certificate, giving her a strong advantage when navigating real estate contracts and documents.
Krystal is passionate about providing exceptional service to her clients in Monterey and Sonoma County, whether they’re buying or selling a home. Her goal is to offer a seamless real estate experience, ensuring that every client feels supported and informed throughout the entire process. Above all, she aims to become your lifelong
real estate advisor and trusted expert in the local market.
When Krystal isn't helping her clients achieve their real estate goals, you’ll find her exploring the beautiful Sonoma County countryside, biking, or cooking.
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business. partner, Jennifer and their adorable Boston Terriers Abby and Quincy.
Learn more by visiting https://oldhamgroupluxury.com/team
Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
When we first listed our home for sale, we chose a realtor that had previously sold our home about 9 years ago. Little did we know that it was a bad decision. We ended up cancelling the listing and I went through the process of trying to find the best agent there is to list, sell and represent our home After Speaking with Krystal initially over the phone I knew instantly that should we be the perfect agent for us. (Even though I had three other agents I had yet to speak to. The owners of Oldham group Jen and Andrew were amazing as well and made us feel so comfortable and at ease. They explained everything meticulously in detail and lined out the process in such an organized manner. Their team is so efficient like a well-oiled machine. I cannot recommend Krystal (Oldham Group) enough. She is a wonderful and intelligent person, is so detailed and organized. Sends out emails and answers text and questions any time of day. She is always available, always on time and made this process so easy. She has such a bright and bubbly personality and makes you feel at ease in such a stressful time. I would one thousand percent find Kyrstal again if I ever need her to help buy or sell my home. She deserves more than 5 stars
Krystal did an excellent job in guiding me through all aspects of my real estate experience. She was very responsive, answered all my questions, and knowledgeable in her ability to explain real estate documents and disclosures. Krystal was very personable and went above and beyond to help me find a house that would match my budget and my vision of home sweet home
BUYER
Jennifer Oldham
DRE #: 01325650
408.835.4119
jennifer@compass.com
Andrew Oldham
DRE #: 01207289
408.393.0773
andrew.oldham@compass.com
650.6952750
laura.iseman@compass.com
Caitlin Yates DRE #: 02137957
415.650.0583
caitlin.yates@compass.com
Agent | DRE# 02130938
krystalrubiogomez@compasscom 5309259115
Sonoma, CA 95476
ADDRESS SUBJECT
759 5th St W, Sonoma, CA 95476
#1
20522 Birch Rd, Sonoma, CA 95476
18687 Manzanita Rd, Sonoma, CA 95476
365 Calle Del Monte, Sonoma, CA 95476
ADDRESS SUBJECT
759 5th St W, Sonoma, CA 95476
#1
20522 Birch Rd, Sonoma, CA 95476
#2
18687 Manzanita Rd, Sonoma, CA 95476 COMP #3
365 Calle Del Monte, Sonoma, CA 95476
CONTRACT
ADDRESS SUBJECT
759 5th St W, Sonoma, CA 95476
144 Vallejo Ave, Sonoma, CA 95476
101 Temelec Cir, Sonoma, CA 95476
141 Northside Ave, Sonoma, CA 95476
ADDRESS SUBJECT
759 5th St W, Sonoma, CA 95476
144 Vallejo Ave, Sonoma, CA 95476
101 Temelec Cir, Sonoma, CA 95476
141 Northside Ave, Sonoma, CA 95476
ADDRESS SUBJECT
759 5th St W, Sonoma, CA 95476
20718 Flint Ct, Sonoma, CA 95476
20778 Temelec Dr, Sonoma, CA 95476
- Feb 12, 2025 Sep 24, 2024
ADDRESS SUBJECT
759 5th St W, Sonoma, CA 95476
20718 Flint Ct, Sonoma, CA 95476 COMP #8
20778 Temelec Dr, Sonoma, CA 95476
CONTRACT DATE - Mar 24, 2025 Nov 08, 2024
SOLD DATE - Mar 26, 2025 Nov 14, 2024 DOM
Sonoma, CA 95476
Date Feb 05, 2025
Date Feb 18, 2025
20522 Birch Rd
Sonoma, CA 95476
Listing description
Welcome to this charming 2-bedroom, 1-bathroom home located in the beautiful Sonoma, CA Situated in a prime location, this house offers a range of amenities that will surely enhance your living experience Step inside and be greeted by a brand new kitchen featuring quartz countertops and white shaker cabinets, brand new gas stove, creating a modern and stylish space for culinary adventures The kitchen is equipped with new stainless steel appliances, ensuring your cooking experience is both efficient and enjoyable. The property has solar electricity, allowing you to enjoy the benefits of sustainable energy while reducing your carbon footprint. For wine enthusiasts, this home is conveniently close to wineries, providing the perfect opportunity to explore and indulge in the region's renowned vineyards. Additionally, the town square is just 2 miles away, offering a vibrant atmosphere with its array of shops, restaurants, and entertainment options. The house also features new carpet throughout, providing a cozy and comfortable ambiance. Outside, you'll find faux grass and all new
Continued on next page
Listed Date Jan 23, 2024
Contract Date Nov 07, 2024 Sold Date Nov 12, 2024
Sonoma, CA 95476
18687 Manzanita Rd
Listing description (continued)
fencing recently completed, perfect for entertaining guests or simply enjoying the outdoors
TRANSACTION INFORMATION Original Listing Price
$659,000 Last Asking Price $610,000 Closing Price $605,000
PPSF $591
Listed Date Jan 23, 2024
Contract Date Nov 07, 2024
Sold Date Nov 12, 2024
DOM - Days on Market
Sonoma, CA 95476 365 Calle Del Monte
Listing description
Tremendous value and comfortable living has arrived! TURNKEY single level home nestled adjacent to "Sonoma Proper'' in a Central Location Situated right in the middle of award winning restaurants, wineries and recreation, this darling bungalow has been completely loved and cared for, featuring very thoughtful upgrades and the absolute BEST use of space on the property 2 Bedrooms, 1 Bathroom, Large Living Room, Office Nook and Perfectly appointed kitchen with dining space, property also includes large oversized detached garage perfect for parking and storage. Beautifully Planted Front and Backyard, including paver work and a dog run. TERRIFIC use of space featured in this charming single-level Sonoma Valley home. The house boasts lovely upgrades, including dual pane windows, central heat and air, and a tankless water heater. The highlight of this property is the divine outdoor space. The fenced front and backyard provide a perfect setting for the beautiful garden and plantings. The deck off the back door leads to a very well thought out backyard living space Conveniently located
Continued on next page
Listed Date Jan 11, 2025
Contract Date Feb 18, 2025
Sold Date Feb 19, 2025 DOM - Days on Market
Sonoma, CA 95476
365 Calle Del Monte
Listing description (continued)
in the heart of Sonoma, this property is steps from the Fairmont Sonoma Mission Inn
TRANSACTION INFORMATION
Original Listing Price
$630,000
Last Asking Price $630,000 Closing Price $575,000
PPSF $626
Listed Date Jan 11, 2025
Contract Date Feb 18, 2025
Sold Date Feb 19, 2025
- Days on Market
Sonoma, CA 95476 144 Vallejo Ave
Listing description
This incredible Sonoma cottage charmer has been updated to meet today's modern, comfortable lifestyle while maintaining its unique character. The open floorplan flows through the home, including into the modern kitchen with stainless appliances and ample counter space, the airy living room with fan, coved ceiling, and oversized window, and the gorgeous bedrooms. The primary suite enjoys a cozy sitting nook, walk-in closet, wood French doors to the backyard space, and luxurious bathroom with walk-in shower. A guest bedroom with ceiling fan, a full guest bathroom, and a laundry closet round out the home. The private backyard is surrounded in raised garden beds, includes a stunning arbor, a spacious shed, and an extended patio, perfect for summer lounging Other wonderful amenities include a drip system, on-demand hot water heater, A/C, and a touch of vintage charm with a stained-glass window It's the sweetest Sonoma package!
Nov 22, 2024
Date Mar 04, 2025
Date Mar 17, 2025
144 Vallejo Ave
Sonoma, CA 95476
101 Temelec Cir
Listing description
Welcome to an inviting 55+ residence in the serene Temelec adult community nestled in the picturesque Sonoma Valley This well-maintained home offers an ideal blend of comfort and convenience, just a short 8 minute drive from the vibrant Historic Downtown Sonoma Plaza, known for its world-renowned wineries, boutique tasting rooms, diverse culinary experiences, and cultural events Inside, this well-maintained home, you'll find new carpet throughout the main living areas and bedrooms, creating a cozy and fresh atmosphere. The living room, featuring a gas-insert fireplace, invites you to unwind and enjoy warm evenings with loved ones. The floor plan seamlessly connects the living, dining, and kitchen areas, offering ample space for both everyday living and entertaining. The primary bedroom offers an en-suite bath and a tranquil retreat, while the second bedroom provides flexibility for guests, a home office, or a hobby room. Step outside to enjoy the peaceful outdoor spaces, including a private front garden patio, ideal for gardening, al fresco dining, or simply soaking in the
Continued on next page
Listed Date Oct 30, 2024
Contract Date Dec 16, 2024 Sold Date Jan 08, 2025
Sonoma, CA 95476
101 Temelec Cir
Listing description (continued)
beautiful Sonoma weather As a resident of the Temelec 55+ community, you'll have access to historic Temelec Hall, refreshing community pools, scenic walking paths, and various social events
Listed Date Oct 30, 2024
Contract Date Dec 16, 2024
Sold Date Jan 08, 2025
Sonoma, CA 95476
Listing description
Tucked away in the heart of the Springs, this delightful single-level home offers 2 bedrooms and 1 bath, blending warmth and character with hardwood floors and a cozy living room anchored by a welcoming fireplace. The private, fenced front yard creates a serene escape, while the spacious backyard featuring a patio and a variety of fruit trees sets the stage for entertaining or quiet evenings beneath the Sonoma sky. A detached two-car garage provides plenty of storage or the perfect space for a creative workshop. Just minutes from local favorites like El Molino, Hacienda, Parson's Hardware, and the renowned Sonoma Mission Inn, this home is also a short drive to downtown Sonoma's acclaimed restaurants, charming boutiques, and everyday conveniences Don't miss this opportunity to embrace the Wine Country lifestyle!
Sonoma, CA 95476 20718 Flint Ct
Listing description
Nestled in the serene Temelec 55+ community, this peaceful 2-bedroom, 2bathroom home is bathed in beautiful natural light, creating a warm and inviting atmosphere in the heart of Sonoma Valley Wine Country. Located on a quiet court near vineyards and just moments from Temelec's historic clubhouse and glistening community pool, this property offers a tranquil lifestyle with access to meandering trails and beautifully maintained common grounds. The bright living area features a charming brick, woodburning fireplace, perfect for cozy evenings, and opens to a private side patio where you can unwind and enjoy gatherings. A blank canvas ready for your vision, this Temelec home invites its next owner to design their idyllic Wine Country retreat, just one hour from San Francisco and minutes from Sonoma Plaza and world-class wineries
20718 Flint Ct
Sonoma, CA 95476 20778 Temelec Dr
Listing description
Perfectly located in the desirable Temelec community, this charming home offers magnificent vineyard views and comfortable living. As you step inside, you ' re greeted by expansive vistas of rolling hills and vineyards, providing a serene backdrop to the home's inviting atmosphere. This twobedroom, two-bathroom residence features a comfortable living room with a cozy fireplace, flowing into a dining room that is perfect for both casual meals and small gatherings. The bright kitchen includes a breakfast nook with access to a private side patio, the perfect spot for spending time outdoors. Enjoy the peaceful backyard or sip coffee in the pleasant courtyard patio. Just steps from the Historic Temelec Clubhouse, residents can enjoy the pool, fitness room, and a variety of activities This home in Sonoma is a perfect blend of comfort and convenience in a peaceful, 55+ community
08, 2024
Date Nov 14, 2024
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Suggested listing price
Price estimate for 759 5th Street West
Sold listing average (8)
$656,500
$576 Per Sq Ft 60 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.
With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
Hi, I'm Robert, Founder & CEO of Compass. I started this company because my own mother is an agent-and I wanted to create a company that treats its agents as well as they treat clients like you.
I saw how hard my mom worked to make her clients' dreams come true and it filled me with an appreciation for the importance of home and the difference a talented, ethical professional can make in your real estate experience.
Our goal is to invite only the most well-respected and skilled agents to join Compass and then provide them with what my mom never had: a powerful technology platform, the highest levels of support, and a vast array of gorgeous marketing tools to reach the most qualified buyers-all to help serve you better.
Our mission is to helpeveryone find their place in the world and we would be honored to help you embark on your next chapter.
Sincerely,
Robert Reffkin, Founder & CEO
11% of Compass transactions resulted directly from referrals to Compass*
72 Markets
28K+ Agents**
At Compass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A network that arms us with privileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage in the United States1
$216.8B 2024 Gross Transaction Value 2
Compass has established a program with BARNES International Realty to showcase your listings to their international network of ultrahigh-net-worth luxury consumers and leading brokers.
As a leader in high-end real estate and an ambassador for the art of living, BARNES is present in more than 75 exceptional destinations, from major international cities to the most beautiful resorts.
Our program with BARNES gives you access to:
1,300
Luxury Agents
150K
International Clients
Offices in the World
19
122 Countries
Digital Impressions
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Website Visitors2
643B Impressions
1 123K+ Articles 1 in 2024
Once your home is listed on the MLS, it will be syndicated to some of the top real estate platforms domestically and in 60+ countries globally. This will allow us to get maximum exposure for your home.
Top Domestic Syndication Platforms, Including
Zillow The Wall Street Journal Mansion Global Trulia
Countries We Syndicate to Internationally*
Argentina
Australia
Belgium
Bulgaria
Cambodia
Canada
Chile
China
Colombia
Czechia
Denmark
Estonia
Fiji
France
French Polynesia
Germany
Greece
Hong Kong
India
Indonesia
Ireland
Italy
Japan
Kazakhstan
Laos
Latvia
Luxembourg
Macau
Malaysia
Mexico
Monaco
Morocco
Myanmar
Netherlands
New Caledonia
Panama
Papua New Guinea
Peru
Philippines
Poland
Portugal
Qatar
Romania
Senegal
Serbia
Singapore
Slovakia
South Africa
Spain
Switzerland
Tanzania
Thailand
Tunisia
Turkey
United Arab
Emirates
United Kingdom
United States
Uruguay
Venezuela
Vietnam
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey/Santa Cruz
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
7.9K+
Number of agents
600+
Number of employees
110+
Offices throughout California
Elevate all aspects of your elite property through enhanced aesthetics, emboldened exposure, and an unparalleled network of top brokers.
luxuryatcompass.com
Stay on top of the market and keep your clients informed with monthly dedicated emails and quartlery reports highlighting key properties and trends.
Wealth Mapping
Identify and plan strategic outreach through our partnership with Wealth-X.
Curated Magazine
Distributed globally, this specialized periodical is the essence of Compass Luxury and features our most prestigious properties throughout the country.
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
LET'S TAKE A LOOK AT OUR PLAN TO SELL YOUR HOME
Working with a professional buyer’s agent can provide a host of benefits you may not have considered. Together, we can collaborate to showcase your home in its best light to a broader pool of qualified buyers, ensuring a more efficient contractto-close process for everyone involved.
A buyer’s agent can help get your listing in front of interested buyers they are already working with, maximizing your home’s exposure in a competitive market. More eyes mean more interest.
The guidance and expertise of a buyer's agent increase the likelihood that you are moving forward with qualified buyers who are informed and ready to transact. What does this mean? It translates to a lower potential for the deal to fall apart and a more efficient, painless sales process for you
Buyer agents provide guidance and support to buyers throughout the entire contract-toclose process. This means I will have the opportunity to work with a dedicated agent on the deal’s complexities to ensure an objective approach and a seamless transaction.
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network Media Plan
Open Houses
Assessing Our Strategy
and Monitoring the Market
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
At The Oldham Group, we put an emphasis on modern marketing, taking a multi-pronged approach to the digital promotion of your property. This starts with a professional property website to properly showcase your home to interested buyers online.
The fist thing we do before marketing is Identify the buyer persona. For example, a Silicon Valley engineer with a net worth of $3M who likes mountain biking and comic-con. Then, we create marketing that will attract that buyer persona to your lising.
Enhanced Targeting allows us to target consumers based on the sites they visit and the apps installed on their phone. By narrowing down to profession-specific sies and apps, we can effectively target any profession or interest you can imagine. 2701 Witheridge Road
The property website includes photos, videos, virtual tours, listing details and has the ability to submit contact information as an interested buyer.
We run website traffic ads though Facebook and Instagram to drive visitors to the page. These ads are live for the duration of the listing and are updated with status changes such as “Coming Soon,” “Just Listed,” and “Price Reduction.
We also target the listing area through email campaigns. These emails are sent for each status change on your listing and are full of information for potential buyers. When sending these emails, we create a list of potential leads in the area through a mix of home buyers in our team database as well as local homeowner leads from a third party real estate farming tool.
To top off our digital listing campaign, we create and publish Google Display and Search advertisements. Very similar to the social media ads, these content pieces are posted for status changes. They drive traffc to the property website as all of the digital.
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Let’s determine next steps together
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property