PREPARED FOR BILL & LAURA MILLER
Imagine living in a place where the crisp, clean air is filled with the scent of fresh garlic, where rolling hills and farmland stretch as far as the eye can see, and where small-town charm meets modern convenience. That’s the essence of Gilroy, a community that seamlessly blends rich agricultural heritage with a relaxed suburban lifestyle.
Gilroy is known as the “Garlic Capital of the World,” and it’s easy to see why. The land here is fertile and abundant, with garlic fields and fresh produce at every turn. As a resident, you’ll find yourself exploring the Road to Garlic, a route that leads to local farm stands, specialty shops, and restaurants, where garlic isn’t just an ingredient—it’s an experience. The city’s culinary scene is a celebration of its agricultural roots, making every meal feel like a special occasion.
But Gilroy isn’t just about food—it’s also about great wine. Just a short drive away, you’ll find yourself on the Santa Clara Valley Wine Trail, home to over 20 wineries, each offering its own unique taste of the region. On weekends, many of these wineries come alive with live music and food trucks, creating a perfect setting for enjoying the local flavor and connecting with neighbors.
For those who love the outdoors, Gilroy doesn’t disappoint. Spend a quiet afternoon hiking the trails of Christmas Hill Park or Henry W. Coe State Park, where nature’s beauty surrounds you. And for golf enthusiasts, Gilroy is the place to be. Whether you’re teeing off at the Gilroy Golf Course, a scenic 18-hole public course, or taking on the challenge of the Coyote Creek Golf Club with its championship courses, there’s always a place to enjoy a round under the California sun.
Gilroy’s family-friendly atmosphere is one of the things that makes it so special. With top-rated schools and attractions like the Gilroy Gardens Family Theme Park, you’ll have plenty of ways to spend quality time with your loved ones. The park’s whimsical gardens and iconic Circus Trees provide the perfect backdrop for a day of fun and adventure.
You won’t have to travel far when it's time to shop. Head to the Gilroy Premium Outlets for unbeatable deals at over 145 designer stores, or stroll through Historic Downtown Gilroy, where you’ll find charming local shops and cozy eateries that make every outing feel like a treat.
And while you may love the peaceful pace of life in Gilroy, you’re never far from the action. The beautiful beaches of Monterey Bay and Santa Cruz are just a short drive away, giving you the perfect excuse to escape to the coast whenever you need a change of scenery.
Gilroy’s location also makes it a commuter’s dream. With Caltrain service to San Jose and Silicon Valley, you can enjoy the tranquility of suburban living while still being close to the hustle and bustle of the Bay Area.
In Gilroy, you don’t just find a place to live—you find a place to thrive. Whether it’s savoring the freshest garlic, enjoying a glass of local wine, hitting the golf course, or spending time with family, Gilroy offers a lifestyle that’s as rich in experiences as it is in history.
Reaching the right audience for your property at the right time, and with the perfect messaging
Families: Gilroy is an attractive place for families looking for a suburban lifestyle. The city offers a quieter, family-friendly environment with good schools and parks, making it appealing for parents who want a safe and pleasant place to raise their children.
Commuters: Many people who work in Silicon Valley, San Jose, or the broader San Francisco Bay Area choose to live in Gilroy due to its proximity to these job centers. Commuters may prefer single-family homes for more space, a yard, and a sense of community.
Homebuyers Seeking Space and Affordability: While the San Francisco Bay Area is known for its high real estate prices, Gilroy may offer relatively more affordable housing options compared to nearby cities, for those looking for larger living areas.
Gardening and Outdoor Enthusiasts: Gilroy's agricultural history and climate make it an excellent place for people who enjoy gardening or outdoor activities. Having a singlefamily home with a yard can be a significant draw for those with green thumbs or outdoor hobbies.
Retirees: Some retirees or empty nesters choose to settle in Gilroy for its mild climate and suburban setting. Single-family homes can offer comfortable and peaceful surroundings for those looking to enjoy their retirement years.
Community-Oriented Individuals: Gilroy has a welcoming and community-oriented atmosphere. People who value strong community connections and want to be part of a friendly, tight-knit neighborhood may choose single-family homes in Gilroy.
Nature Lovers: The presence of nearby parks and outdoor recreational opportunities, such as Henry W. Coe State Park and local hiking trails, can attract nature enthusiasts who want to be close to outdoor adventures.
It's important to note that people's reasons for choosing single-family homes in Gilroy can vary widely, but many are drawn to the city for its suburban atmosphere, proximity to job centers, and the opportunity to enjoy a more relaxed lifestyle while still having access to urban amenities.
GROUP
OLDHAM
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
Gilroy, San Martin, Morgan Hill, & Silicon Valley Specialist
Lisa Stringfellow is a tenacious and caring Realtor with over a decade of experience, specializing in residential, luxury, and relocation properties across the Bay Area. She is passionate about helping her clients achieve their real estate goals and feels rewarded each time she closes a deal and hands over the keys.
Lisa has been known to go wherever her clients' needs take her, representing both buyers and sellers in areas like Gilroy, Morgan Hill, Hollister, and the South Bay region. She is deeply involved in her community, having served as the President of the Gilroy Exchange Club and currently holding the position of AreaDirector for California-Nevada.
With her extensive knowledge of the local market, commitment to client satisfaction, and strong community ties, Lisa is a valuable asset to our team and to anyone looking to navigate the real estate market.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT TESTIMONIALS
”I really can’t say enough good things about Lisa. She is always ready and willing to help and responds quickly to calls. Lisa has sold two of my homes and both transactions went smoothly and closed quickly. She also helped me find a lovely home and that transaction went very well, too. Lisa is very knowledgeable about real estate in general, and she is a long time resident of Gilroy and knows the city and the surrounding areas very, very well. I will definitely request her assistance with my next real estate transaction.”
BUYER AND SELLER
Lisa was super helpful in all the processes that come with selling the house. She took care of ordering whatever updates were needed for the house and came in regularly to check-in with the contractors' progress. She was always super prompt in responding to our questions and was very diligent in her work. She was amazing in her work and would definitely recommend!
SELLER
”Jen and Andrew have beyond exceeded our expectations. They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and we're never just here to sell us any house. When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top. We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.”
BUYER AND SELLER
Jennifer Oldham Team Leader
DRE# 01325650
408.835.4119 jennifer@compass.com
Laura Iseman Marketing Director 650.695.2750 laura.iseman@compass.com
Andrew Oldham Team Leader | Attorney DRE# 01207289
408.393.0773 andrew.oldham@compass.com
Caitlin Yates Digital Marketing Manager DRE#02137957 650-207-8102 caitlin.yates@compass.com
Subject property
Gilroy, CA 95020
LISTING DESCRIPTION
Desirable 5th Street location - completely updated single level home
Hardwood floors and a huge fireplace welcome you into the formal living/dining room Updated kitchen/great room with new dishwasher, granite & 48" built-in refrigerator Newly updated master bathroom Built-in office area Private backyard with lush landscaping & mature trees
Detached garage with a gated driveway and ample room for play Built-in bbq on the covered veranda Sought after 5th Street is the gem of Gilroy's mature neighborhood!
2015
2015
720 5th Street
ADDRESS SUBJECT
720 5th Street, Gilroy, CA 95020
7330 Nantucket Pl, Gilroy, CA 95020
7555 Princevalle St, Gilroy, CA 95020
7631 Filice Dr, Gilroy, CA 95020
ADDRESS SUBJECT
720 5th Street, Gilroy, CA 95020
CONTRACT DATE Jun 05, 2015
7330 Nantucket Pl, Gilroy, CA 95020
7555 Princevalle St, Gilroy, CA 95020
7631 Filice Dr, Gilroy, CA 95020
ADDRESS SUBJECT
720 5th Street, Gilroy, CA 95020
7195 Harvard Pl, Gilroy, CA 95020
7601 Hanna St, Gilroy, CA 95020
LISTED DATE May 26, 2015 Feb 14, 2025 Jul 09, 2024
#5
ADDRESS SUBJECT
720 5th Street, Gilroy, CA 95020
7195 Harvard Pl, Gilroy, CA 95020
7601 Hanna St, Gilroy, CA 95020
CONTRACT DATE Jun 05, 2015 Mar 27, 2025 Nov 13, 2024
SOLD DATE Jul 14, 2015 Apr 15, 2025 Dec 09, 2024
Comparable property #1
Gilroy, CA 95020
Listing description
Nice one-story 4 bedroom 2 bath home located on a quiet cul-de-sac Composition roof approximately 7 years old. Engineered wood floors throughout and freshly painted interior. Tired of huge power bills? This home has 42 panels of solar with separate solar for pool to really bring down your electricity cost. Sellers intend to pay off solar at close of escrow.! Want to relax and /or cool off? Beautiful inground pool featuring new resurfacing and a separate spa/ hot tub off the primary bedroom. Newer dual pane windows and bedroom doors. Water softener owned. Tired of looking at homes with tiny lots? Over 7,000 sq ft lot here. Newer 4 yr old HVAC system with heat pump, a whole house fan, and ceiling fans. Newer garage door and motor Make this your next home!
Comparable property #1
7330 Nantucket Pl
Comparable property #2
Gilroy, CA 95020
7555 Princevalle St
$1,249,900
Listing description
The subject property is situated in one of Gilroys most sought-after neighborhoods, where turnover is exceptionally low Within a four-block radius, only one or two homes typically sell per year, reflecting the deeprooted community and desirability of this location Many homeowners in this area are long-term residents, including local professionals and legacy owners who have retained properties within their families for generations This home is a rare gem, completely remodeled and thoughtfully updated with premium finishes, including beautiful hardwood and tile flooring, energy-efficient windows, a composition roof, and a designer kitchen with cathedral ceilings natural light and completely updated bathrooms. Every detail has been curated to reflect timeless elegance. Beyond its stunning interior, the property offers exceptional curb appeal, nestled on a picturesque, tree-lined street in an established, "old-money" enclave of Gilroy. The surrounding neighborhood is known for its classic charm, meticulously maintained homes, and a strong sense of community. Nearby amenities include
Continued on next page
$1,273,000
PPSF $543
Listed Date Feb 16, 2025
Contract Date Mar 20, 2025
Sold Date Apr 21, 2025 DOM
Comparable property #2
Gilroy, CA 95020
7555 Princevalle St
Listing description (continued)
a park, a local school within walking distance, nearby shopping, and a quiet street where traffic is minimal, and neighbors are friendly
Listed Date Feb 16, 2025
Contract Date Mar 20, 2025
Sold Date Apr 21, 2025
-
Comparable property #2
7555 Princevalle St
Comparable property #3
Gilroy, CA 95020 7631 Filice Dr
Listing description
Welcome Home to 7631 Filice Drive! Located on Stunning Tree Lined Street. Lovely Single Level, 4 Bedroom Home. Entertainer's Kitchen Boasting Viking Range and Built in Stainless Refrigerator. Sizable Great Room with Fireplace offering Space and Serenity. Harwood Flooring, Updated Bathrooms, Large Backyard - Extensive Concrete Patio Perfect for Gatherings. Furnace/Air Replaced, Tankless Water Heater, House has been Repiped, Sewer Line Replaced. Easy Access to Gilroy's Amenities.
Listed Date Jul 13, 2024 Contract Date Jul 23, 2024
Date Aug 26, 2024
Comparable property #3
7631 Filice Dr
Comparable property #4
Gilroy, CA 95020
Listing description
Welcome to 7195 Harvard Pl, Gilroy, CA! Beautiful remodeled 3BR, 2BA, 2014 sqft single-story home on a desirable 7480 sqft corner lot in a peaceful cul-de-sac * Custom kitchen with cabinetry, stainless steel appliances, granite counters, large skylight, and garden window * Open family room with built-in bookcases, seamlessly connected to the kitchen, an entertainer’s delight * Hardwood flooring in family room, kitchen, and halls * Formal living and dining areas with a gas fireplace in the living room * Spacious master suite with dual sinks, large walk-in shower, and oversized closet * Detached finished workshop with electricity, perfect for a home office, gym, or studio * Upgraded hall bathroom * Vinyl fencing on two sides, custom decking, and trellis * Energy-efficient upgrades including newer HVAC and windows * Quick access to Highway 101, top-rated schools, restaurants, shops, and parks * Don’t miss this opportunity to own a stunning, recently updated home in one of Gilroy’s best locations!
$1,092,000
PPSF $542
Listed Date Feb 14, 2025
Contract Date Mar 27, 2025
Sold Date Apr 15, 2025 DOM - Days on Market
Comparable property #4
Comparable property #5
Gilroy, CA 95020
7601 Hanna St
$1,198,000
Listing description
*** Large corner lot with separate studio/guest house *** Discover the perfect blend of historic charm & modern updates in this stunning home located in Gilroy Nestled on a spacious corner lot, this residence boasts an array of features that make it a standout in today's market Step inside to find large bedrooms and high ceilings, complemented by an elegant living room with a charming fireplace, creating a spacious and grand atmosphere. Encompassing a light and airy sunroom providing the perfect spot to relax and enjoy the outdoors from the inside. This home is not only full of character but also conveniently located close to downtown & local grocery stores making errands & leisure activities a breeze. The home features a newly installed roof, fresh paint inside and out, updated bathrooms and the original wooden floors with their beautiful design were recently refinished & stained to add to the home's unique allure. As you step outside the home features a newly updated studio ideal for a home office, possible rental income, or multi-generational living with room to add a JR ADU
Continued on next page
$1,100,000 Closing Price $1,080,000
PPSF $451
Listed Date Jul 09, 2024
Contract Date Nov 13, 2024
Sold Date Dec 09, 2024
DOM - Days on Market 127
Comparable property #5
Gilroy, CA 95020
7601 Hanna St
Listing description (continued)
The generous backyard ideal for hosting social gatherings, featuring a variety of fruit trees, including the best-tasting lemons to make delicious homemade lemonade
TRANSACTION INFORMATION
Original Listing Price
$1,198,000
Last Asking Price $1,100,000
Closing Price $1,080,000
PPSF $451
Listed Date Jul 09, 2024
Contract Date Nov 13, 2024
Sold Date Dec 09, 2024
DOM - Days on Market 127
Comparable property #5
7601 Hanna St
Price estimate for 720 5th Street
Price to be Determined
Sold listing average (4)
$1,148,750
$518 Per Sq Ft 52 Days on Market
Active listing average (1)
$1,049,000
$521 Per Sq Ft 65 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
I would love to work with you!
Thank you for the opportunity to list your home - when you ’ re ready, we’ll send over a marketing plan and contract for you to sign. Talk soon!
Lisa Stringfellow
DRE# 01895863
lisastringfellow@compasscom 4088579924
Jennifer Oldham
DRE #: 01325650 jennifer@compasscom 4088354119
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE EXCLUSIVE
Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE 2 / LAUNCH AS A COMPASS COMING SOON
Generate Early Demand
Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients.
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC WEBSITES
Sell Better
Go live on all public websites with the right price and maximum demand gained by pre-marketing
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites.
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home Plus, listing as a Coming Soon on our website can help boost your ranking on Google
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites
Pre-marketing drives results
Compass
Pre-Market Your Home as a Compass
Private Exclusive
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Test Your Price & Gain Insights
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 33K+ Network of Top Agents Nationwide3
A network that arms us with privileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage in the United States1
$216.8B 2024 Gross Transaction Value 2
Your Buyer Follows Compass
Digital Impressions
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Website Visitors2
643B Impressions
1 123K+ Articles 1 in 2024
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
Number of employees 600+
Number of agents 7.9K+ 110+
Offices throughout California
A letter from Compass CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success.
This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves
Thank you,
Robert Reffkin Founder & CEO
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Our Immediate Next Steps
Complete listing paperwork.
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market.
Let’s determine next steps together.
Continue to monitor the market and assess our strategy.
Launch your property.
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood. Jennifer
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