TRAVIS MEYERS
OVERVIEW
Rohnert Park is a welcoming community in central Sonoma County, about 50 miles north of San Francisco and 10 miles south of Santa Rosa. Known as “The Friendly City,” it offers family-oriented neighborhoods, convenient access to wine country, and a strong sense of community. The local economy is supported by education, retail, hospitality, and technology, with Sonoma State University serving as a key employer and cultural hub.
Residents enjoy abundant recreation, including numerous parks, golf courses, and easy access to regional trails. Entertainment and amenities are close by, with local restaurants, breweries, and shopping centers like Graton Resort & Casino and Rohnert Park Expressway Plaza.
Served by the Cotati-Rohnert Park Unified School District and well-connected via Highway 101 and the SMART train, the city offers excellent schools and easy commuting options With a population of about 45,000, Rohnert Park combines suburban comfort with the natural beauty and lifestyle of Sonoma County’s wine country
OLDHAM GROUP
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging
02 03 04 05 01
Young Families Seeking Suburban Comfort: Families are drawn to Rohnert Park for its safe neighborhoods, quality schools, and abundant parks. They value the strong sense of community and family-friendly lifestyle, often seeking single-family homes with yards near top schools and local amenities.
Bay Area Commuters Seeking Affordability: Buyers from San Francisco, Marin, and the East Bay appreciate Rohnert Park’s more attainable home prices and easy access to Highway 101 and the SMART train. It’s ideal for those wanting suburban living with a manageable commute to Bay Area job centers.
University Professionals and Students: With Sonoma State University nearby, professors, staff, and students often look for low-maintenance condos, townhomes, or smaller single-family homes close to campus, restaurants, and entertainment options.
First-Time Homebuyers: Rohnert Park’s affordability and newer developments attract first-time buyers seeking move-in-ready homes They enjoy the balance of small-town comfort, community amenities, and proximity to major employers and shopping.
Retirees Seeking Relaxed Living: Retirees are drawn to Rohnert Park’s mild climate, peaceful neighborhoods, and proximity to healthcare and wine country attractions. Many prefer single-level homes or 55+ communities offering comfort, convenience, and an easygoing lifestyle.
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference
$290 M+
Closed Volume in 2024
Over 200
Transactions in 2024 #37
Teams in the Nation #11
Teams in California #14
Top 100 producing agents or teams in the SF Bay Area.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASSCOM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception. Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREWOLDHAM@COMPASSCOM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional
KRYSTAL RUBIO-GOMEZ
Sonoma County Specialist
Krystal grew up in the mountains of Northern California, where she developed a deep love for the natural beauty and tranquility of the region. After spending five years living in Monterey County, where her real estate career began, she ultimately chose to make Sonoma County her home. She was captivated by its stunning landscapes, vibrant communities, and coastal proximity. With an entrepreneurial spirit instilled from a young age, Krystal understands the power of homeownership and investment properties. She is fluent in Spanish and holds a Bachelor's Degree in Criminal Justice along with a Paralegal Certificate, giving her a strong advantage when navigating real estate contracts and documents.
Krystal is passionate about providing exceptional service to her clients in Monterey and Sonoma County, whether they’re buying or selling a home. Her goal is to offer a seamless real estate experience, ensuring that every client feels supported and informed throughout the entire process. Above all, she aims to become your lifelong
real estate advisor and trusted expert in the local market.
When Krystal isn't helping her clients achieve their real estate goals, you’ll find her exploring the beautiful Sonoma County countryside, biking, or cooking.
CLIENT
TESTIMONIALS
When we first listed our home for sale, we chose a realtor that had previously sold our home about 9 years ago. Little did we know that it was a bad decision. We ended up cancelling the listing and I went through the process of trying to find the best agent there is to list, sell and represent our home After Speaking with Krystal initially over the phone I knew instantly that should we be the perfect agent for us. (Even though I had three other agents I had yet to speak to. The owners of Oldham group Jen and Andrew were amazing as well and made us feel so comfortable and at ease. They explained everything meticulously in detail and lined out the process in such an organized manner. Their team is so efficient like a well-oiled machine. I cannot recommend Krystal (Oldham Group) enough. She is a wonderful and intelligent person, is so detailed and organized. Sends out emails and answers text and questions any time of day. She is always available, always on time and made this process so easy. She has such a bright and bubbly personality and makes you feel at ease in such a stressful time. I would one thousand percent find Kyrstal again if I ever need her to help buy or sell my home. She deserves more than 5 stars
SELLER
Krystal did an excellent job in guiding me through all aspects of my real estate experience. She was very responsive, answered all my questions, and knowledgeable in her ability to explain real estate documents and disclosures. Krystal was very personable and went above and beyond to help me find a house that would match my budget and my vision of home sweet home
BUYER
CLIENT TESTIMONIALS
Jennifer & Andrew have been great to work with - personally and professionally - in both the sale of our old house and purchase of our new one. Without getting into detail, our situation was quite complex on the purchase side - so much so that my wife and I agreed that it required more expertise than could be fairly expected of any typical realtor or broker. The Oldhams provided that expertise for us, and we ' ve already referred another couple to them. 5 stars!
BUYER AND SELLER
Jennifer and Andrew were wonderful to work with, starting with pricing and sales strategy right up to negotiations and closing Highly recommended They both are seasoned professionals able to manage the entire sales process, and having a lawyer on the team provides additional clarity for occasional complexities.
SELLER
Jen and Andrew have beyond exceeded our expectations They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and we ' re never just here to sell us any house When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.
BUYER AND SELLER
OLDHAM GROUP
Jennifer Oldham DRE #: 01325650 408 835 4119 jennifer@compass.com
Andrew Oldham DRE #: 01207289 408 393 0773 andrew oldham@compass com
Laura Iseman 6506952750 laura iseman@compass com
Caitlin Yates DRE# 02137957 650 207 8102 caitlin yates@compass com
Rohnert Park, CA 94928
7615 Bernice Ave, Rohnert Park, CA 94928
ADDRESS
7114 Belita Ave, Rohnert Park, CA 94928
7147 Belita Ave, Rohnert Park, CA 94928
Oct 06, 2025
Nov 30, 2023
DOM - DAYS ON MARKET
PROPERTY
SF / 013 AC
Family
15, 2025
SF / 014 AC
Family
568 Alta Ave, Rohnert Park, CA 94928 Aug 19, 2025
Family Aug 22, 2025
7615 Bernice Ave, Rohnert Park, CA 94928
Feb 19, 2025
Feb 20, 2025
SF / 014 AC
Family
7840 Bernice Ct, Rohnert Park, CA 94928
8,000
ADDRESS
7114 Belita Ave, Rohnert Park, CA 94928
7850 Burton Ave, Rohnert Park, CA 94928 Oct 28, 2025
30, 2023
DOM - DAYS ON MARKET
SF / 013 AC
PROPERTY
SF / 014 AC
750 Brett Ave, Rohnert Park, CA 94928 Aug 11, 2025
7840 Bernice Ct, Rohnert Park, CA 94928
Oct 17, 2025
/ 017
7114 Belita Ave, Rohnert Park, CA 94928
7787 Bernice Ct, Rohnert Park, CA 94928
7530 Bernice Ave, Rohnert Park, CA 94928
CONTRACT DATE
SIZE SOLD DATE
DOM - DAYS ON MARKET YEAR BUILT
PROPERTY TYPE
ADDRESS1967
Nov 30, 2023
5,760 SF / 013 AC SUBJECT
Single Family
COMP #7
7114 Belita Ave, Rohnert Park, CA 9492822 1968
7787 Bernice Ct, Rohnert Park, CA 94928
Aug 26, 2025
5,880 SF / 013 AC
Single Family
Aug 12, 202522 1962
6,198 SF / 014 AC COMP #8
7530 Bernice Ave, Rohnert Park, CA 94928
Nov 07, 2025
Single Family
Comparable property #1
Rohnert Park, CA 94928
7147 Belita Ave
Amazing opportunity in Rohnert Park! This single level home offers laminate flooring, slab kitchen countertops, flat ceilings, dual pane windows, an updated furnace, newer electrical panel and outlets, upgraded interior and closet doors, central Air Conditioning, front and rear automatic irrigation, a remodeled bathroom with oversized shower, and a bonus 200+sqftattached climate controlled sunroom The private backyard offers plenty of room for gardening, large storage shed, a flagstone patio, and mature fig and cherry trees Located just a short drive to Oliver's Market, local restaurants and shopping, all school levels, Famous Downtown Cotati, The Smart Train, and the 101 Freeway.
Comparable property #1
7147 Belita Ave
Comparable property #2
Rohnert Park, CA 94928
568 Alta Ave
Welcome to this beautifully updated single-level home in the highly sought-after A Section of Rohnert Park Situated on a spacious corner lot, this charming residence has been thoughtfully refreshed with new laminate flooring and fresh paint throughout, creating a modern and inviting atmosphere The updated kitchen boasts contemporary finishes, offering an ideal space for cooking and entertaining The new HVAC system ensures year-round comfort, and the generous outdoor space presents endless possibilities for customization Located just minutes from John Reed Elementary, Technology Middle School, local shopping centers, and with easy access to Highway 101, this home offers convenience and accessibility at its best. Whether you ' re looking for your first home or a property with excellent potential, this one is ready for you to move in and make it your own.
Comparable property #2
568 Alta Ave
Comparable property #3
Rohnert Park, CA 94928
Comparable property #4
Rohnert Park, CA 94928
7850 Burton Ave
Welcome to 7850 Burton Ave in the highly desirable B-Section neighborhood of Rohnert Park This 3 Bed, 2 Bath, 1,142 sqft single-story home offers the perfect blend of comfort, potential, and outdoor space
The large backyard has room for a garden, entertaining space, and many other possibilities Newer roof and dual-pane windows recently installed
Located near parks, schools, shopping, and easy commuting access Great value for a single family home in Rohnert Park!
Date Oct 01, 2025 Contract Date Oct 28, 2025
Date Oct 28, 2025
Comparable property #4
7850 Burton Ave
Comparable property #5
Rohnert Park, CA 94928
750 Brett Ave
Listing description
Opportunity knocks! This single-story 3 bedroom, 2 bath home sits on a generous 7,200 sq ft lot and features dual pane windows, central AC, leased solar, a cozy wood-burning fireplace, and a 2-car garage With 1,056 square feet of living space, the home is ready for someone with vision Whether you ' re a contractor, investor, or buyer looking to build sweat equity, this home is full of potential and ready for your personal touch Conveniently located near shopping, schools, and restaurants
2025
Comparable property #5
750 Brett Ave
Comparable property #6
Rohnert Park, CA 94928
7840 Bernice Ct
Listing description
Welcome to this thoughtfully updated home situated on a spacious corner lot in a lovely neighborhood. Beautiful stylish kitchen, featuring granite countertops, newer soft-close cabinetry, a pantry with convenient pull-out shelves, and stainless steel appliances. The adjoining living room offers a warm and cozy ambiance with its fireplace, recessed lighting, and ceiling fan, perfect for relaxing or entertaining Additional highlights include laminate flooring, dual-pane windows and sliding doors throughout for energy efficiency and comfort, plus a newer energy efficient furnace and roof Step outside and enjoy the large yard complete with a covered seating area in the carport, ideal for outdoor dining and barbecues The mature Bing cherry tree adds charm and seasonal delight, and there's even a handy storage shed for your tools and toys The attached two-car garage includes an indoor laundry area, tankless water heater, workbench, and a loft for extra storage space. This is a fantastic opportunity to own a move-in ready home in a desirable location. Don't miss your chance to make it
Listed Date Jul 21, 2025 Contract Date Oct 17, 2025 Sold Date Oct 20, 2025
Comparable property #6
Rohnert Park, CA 94928
7840 Bernice Ct
Listing description (continued) TRANSACTION INFORMATION
yours!
Asking Price $655,000 Closing Price
$64 8,000
PPSF $522
Listed Date Jul 21, 2025
Contract Date Oct 17, 2025
Sold Date Oct 20, 2025 DOM - Days on Market 88
Comparable property #6
7840 Bernice Ct
Comparable property #7
Rohnert Park, CA 94928
7787 Bernice Ct
Listed Date Jul 21, 2025
Sold Date Aug 26, 2025 DOM - Days on Market 22 Listing description
Blending comfort, space, and a touch of country charm, this 3-bedroom, 2bath home delivers the feel of rural living without giving up the convenience of town A spacious, fully fenced front yard offers both privacy and openness, setting the tone before you even step inside Inside, you'll find hardwood flooring throughout the main living areas, a cozy fireplace in the living room, stainless steel appliances, and plenty of storage The primary suite features its own en suite bath with a walk-in shower, while the hall bath offers a spacious soaking tub, separate walk-in shower, dual vanity, and generous storage perfect for unwinding at the end of the day. Step out back to enjoy the generous yard space, complete with a covered deck, planter boxes, side yard storage, and a shed ideal for entertaining, gardening, or simply relaxing outdoors. With fresh paint, a new roof, and a location close to schools, Oliver's Market, restaurants, and more, this home offers the space, setting, and lifestyle you ' ve been looking for.
Contract Date Aug 12, 2025
Comparable property #7
7787 Bernice Ct
Comparable property #8
Rohnert Park, CA 94928
7530 Bernice Ave
Bedrooms 3 Baths 2 Square Feet 1, 200 HOA FeesYear Built 1962
Listing description
Welcome home to this beautifully updated three bedroom, two bath residence nestled on a spacious lot in a desirable community! Fresh new paint and carpet create a bright, move-in-ready atmosphere Enjoy relaxing evenings in the cozy family room with a fireplace or step outside to a private patio with hot tub perfect for entertaining The converted garage offers flexibility as a potential 4th bedroom, home office, or recreation space Additional highlights include a new roof, washer and dryer included, and a storage shed for extra convenience Ideally located near the community pool, and shopping, this home blends comfort, updates, and location in one inviting package!
Listed Date Oct 16, 2025 Contract Date Nov 07, 2025
Comparable property #8
7530 Bernice Ave
Krystal Rubio-Gomez
Wow prospective buyers with a Zillow Showcase Listing.
Only a fewlistingseach monthreceive the opportunitytobea Zillow Showcase Listing, let’s make one of them your home!
page views on Zillow
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded " new property alert emails" sent to interested buyers
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome. And when the sale is complete, I’ll be here to guide you through any future real estate needs
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE
EXCLUSIVE Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE
2 / LAUNCH
AS A COMPASS COMING SOON Generate Early Demand
Publicly launch yourproperty as a Compass
Coming Soon exclusively on Compass com
This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC
WEBSITES
Sell Better
Go liveonall public websites with the right price and maximum demand gained by pre-marketing.
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home. Plus, listing as a Coming Soon on our website can help boost your ranking on Google.
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet.
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites.
Pre-marketing drives results
Compass research shows that listings pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon before going active on the MLS are associated with these results:
30% Less Likely to Drop in Price1
20% Faster to Contract2
2.9% Higher Closing Price3
Pre-Market Your Home as a Compass Private Exclusive
Soft-Launch to an Exclusive
Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public
Test Your Price & Gain Insights
Know how buyers are engaging with your listing
These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients.
LEARN MORE AT COMPASS.COM/PRIVATE-EXCLUSIVES
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
AtCompass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey.
A Marketing Strategy for Every Home
As part ofCompass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most
A 33K+ Network of Top Agents Nationwide3
Anetwork that arms us withprivileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage
$216.8B 2024 Gross Transaction Value 2 intheUnited States1
Your Buyer Follows Compass
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe Reno Wine
Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume*
7.9K+
Number of agents
600+ Number of employees 110+
Offices throughout California
A letter from Compass
CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success. This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand.
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves.
Thank you,
Robert Reffkin Founder & CEO
Your Listing Launch
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
Asyourtrusted advisor,I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
1 Complete listing paperwork
2 Prepare your property for market
3 Pre-market and promote your property to Compass agents*
4 Develop and execute our marketing strategy and media plan
5 List property online
6 Show property and follow-up with leads
9 Schedule closing and work through contract terms
10 Close onthe
7 Monitor the market, provide updates and assess strategy
8 Review offers and negotiate the optimal contract propertyand assist with post-closing questions
The Power of Photography
Beautiful photography is oneof the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
Aproperty receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
Byleveraging Compass’ digital advertisingtools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer Compass tracks and measures the interest by using proprietary data results of every campaign which to serve ads to Facebook and Instagram users. allows for continued optimization.
INSTAGRAM
Engaging Open Houses
Whetheritbe in-person or a dynamicvirtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy* 53%
Assessing Our Strategy and Monitoring the Market
Using proprietary tools suchas Collections and Insights, we keep you informed of market conditions and traffic to your property.
Collections Insights
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property