JASON MOHS
OVERVIEW
Napa is a vibrant city in Napa County, located about 50 miles north of San Francisco and just east of Sonoma. Renowned as a premier destination in California’s wine country, Napa is celebrated for its world-class wineries, gourmet dining, and scenic riverfront. The city has evolved from its agricultural roots into a bustling hub for wine tourism, hospitality, and culinary arts, anchored by landmarks like the Napa Valley Wine Train, Oxbow Public Market, and a revitalized downtown filled with tasting rooms, boutiques, and restaurants. The Napa Valley Unified School District serves the area, offering a range of public schools alongside private and charter options.
Residents and visitors enjoy abundant outdoor activities, including biking along the Napa Valley Vine Trail, kayaking on the Napa River, and exploring nearby hiking trails. Major transportation routes such as Highway 29 and Silverado Trail provide easy access to neighboring wine regions and the greater Bay Area. With a population of around 79,000 as of 2023, Napa blends small-town charm with modern amenities, offering a dynamic lifestyle rooted in community, culture, and the celebrated spirit of wine country.
OLDHAM GROUP
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging
03 04 05 01
Wine Aficionados & Collectors: Buyers deeply immersed in wine culture are drawn to Napa for its prestigious wineries and acclaimed vintages. They often seek luxury estates, vineyard properties, or homes with private cellars to enhance their wine lifestyle and host tastings or events.
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Culinary Lifestyle Seekers: Food lovers and aspiring chefs gravitate toward Napa’s farm-to-table dining scene, gourmet markets, and culinary festivals. These buyers often prioritize homes with chef’s kitchens, outdoor dining areas, and proximity to top restaurants and culinary experiences.
Weekend Retreat Buyers: Urban professionals from the Bay Area and beyond look to Napa for serene weekend escapes. They are drawn to turnkey second homes, gated communities, or condos near downtown Napa that offer comfort, charm, and walkable access to wine, dining, and nature.
Wellness-Focused Buyers: Those prioritizing wellness and a slower pace of life are attracted to Napa’s spa resorts, wellness retreats, and natural beauty They often seek properties with scenic views, quiet surroundings, and space for yoga, gardening, or personal wellness amenities.
Creative Entrepreneurs & Remote Workers: Buyers in creative or remote professions are increasingly relocating to Napa for its inspiring environment and lifestyle perks. They look for properties that blend beauty with function such as homes with studio space, home offices, or acreage for future business ventures like boutique inns or artisanal brands.
Napa attracts a diverse range of buyers seeking more than just a place to live, it’s a lifestyle destination. From wine lovers and culinary enthusiasts to wellness seekers and remote professionals, Napa offers a unique blend of luxury, charm, and inspiration that makes it ideal for both full-time living and weekend escapes.
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
KRYSTAL RUBIO-GOMEZ
Sonoma County Specialist
Krystal grew up in the mountains of Northern California, where she developed a deep love for the natural beauty and tranquility of the region. After spending five years living in Monterey County, where her real estate career began, she ultimately chose to make Sonoma County her home. She was captivated by its stunning landscapes, vibrant communities, and coastal proximity. With an entrepreneurial spirit instilled from a young age, Krystal understands the power of homeownership and investment properties. She is fluent in Spanish and holds a Bachelor's Degree in Criminal Justice along with a Paralegal Certificate, giving her a strong advantage when navigating real estate contracts and documents.
Krystal is passionate about providing exceptional service to her clients in Monterey and Sonoma County, whether they’re buying or selling a home. Her goal is to offer a seamless real estate experience, ensuring that every client feels supported and informed throughout the entire process. Above all, she aims to become your lifelong
real estate advisor and trusted expert in the local market.
When Krystal isn't helping her clients achieve their real estate goals, you’ll find her exploring the beautiful Sonoma County countryside, biking, or cooking.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT
TESTIMONIALS
When we first listed our home for sale, we chose a realtor that had previously sold our home about 9 years ago. Little did we know that it was a bad decision. We ended up cancelling the listing and I went through the process of trying to find the best agent there is to list, sell and represent our home After Speaking with Krystal initially over the phone I knew instantly that should we be the perfect agent for us. (Even though I had three other agents I had yet to speak to. The owners of Oldham group Jen and Andrew were amazing as well and made us feel so comfortable and at ease. They explained everything meticulously in detail and lined out the process in such an organized manner. Their team is so efficient like a well-oiled machine. I cannot recommend Krystal (Oldham Group) enough. She is a wonderful and intelligent person, is so detailed and organized. Sends out emails and answers text and questions any time of day. She is always available, always on time and made this process so easy. She has such a bright and bubbly personality and makes you feel at ease in such a stressful time. I would one thousand percent find Kyrstal again if I ever need her to help buy or sell my home. She deserves more than 5 stars
SELLER
Krystal did an excellent job in guiding me through all aspects of my real estate experience. She was very responsive, answered all my questions, and knowledgeable in her ability to explain real estate documents and disclosures. Krystal was very personable and went above and beyond to help me find a house that would match my budget and my vision of home sweet home
BUYER
Jennifer Oldham
DRE #: 01325650 408 835 4119 jennifer@compass.com
Andrew Oldham
DRE #: 01207289 408 393 0773 andrew.oldham@compass.com
Laura Iseman
650.695.2750 laura iseman@compass com
Caitlin Yates
DRE# 02137957 650 207 8102 caitlin yates@compass com
Agent | DRE# 02130938
krystalrubiogomez@compasscom 5309259115
Napa, CA 94558
Extensively remodeled home, with all the right touches The wall between the dining and family room was removed giving one a great open concept floor plan. High end fixtures and appliances, led lighting and completely refurbished swimming pool with new plaster, tile and concrete work. Landscaped front and backyards, new fencing and so much more.
Jan 21, 2018 Contract Date Mar 15, 2018
Date Mar 15, 2018
Subject property
4118 Salmon Creek Ln
ADDRESS SUBJECT
4118 Salmon Creek Ln, Napa, CA 94558
2556 Vine Hill Dr, Napa, CA 94558
3720 Argyle St, Napa, CA 94558
2481 Lennox St, Napa, CA 94558
ADDRESS SUBJECT
4118 Salmon Creek Ln, Napa, CA 94558
2556 Vine Hill Dr, Napa, CA 94558
3720 Argyle St, Napa, CA 94558
2481 Lennox St, Napa, CA 94558
DATE
ADDRESS SUBJECT
4118 Salmon Creek Ln, Napa, CA 94558
20 Lloyd Ct, Napa, CA 94558
2594 Wine Country Ave, Napa, CA 94558
4558 Stillson St, Napa, CA 94558
ADDRESS SUBJECT
4118 Salmon Creek Ln, Napa, CA 94558
20 Lloyd Ct, Napa, CA 94558
2594 Wine Country Ave, Napa, CA 94558 COMP #6
CONTRACT DATE Mar 15, 2018 May 16, 2025 Apr 23,
4558 Stillson St, Napa, CA 94558
ADDRESS SUBJECT
4118 Salmon Creek Ln, Napa, CA 94558
3936 Young Ave, Napa, CA 94558
9 Packard Ct, Napa, CA 94558
-
LISTED DATE Jan 21, 2018 May 23, 2025 Jul 17, 2024
#7
#8
ADDRESS SUBJECT
4118 Salmon Creek Ln, Napa, CA 94558
3936 Young Ave, Napa, CA 94558 COMP #8
9 Packard Ct, Napa, CA 94558
CONTRACT DATE Mar 15, 2018 May 27, 2025 Nov 22, 2024
SOLD DATE Mar 15, 2018 - Nov 27, 2024
Comparable property #1
Napa, CA 94558
2556 Vine Hill Dr
$1,175,000
$1,175,000
Listing description
Discover your dream home at 2556 Vine Hill Drive, nestled in the desirable Vineyard Estates neighborhood of Napa, CA This charming residence offers four spacious bedrooms and two and a half bathrooms, seamlessly blending comfort and style The open living area connects to a modern kitchen with granite countertops, newer stainless steel appliances and ample cabinetry, perfect for both daily living and entertaining The primary suite provides a serene retreat with an en-suite bathroom, while three additional bedrooms offer versatility for family, guests, or a home office. Enjoy wide plank hardwood floors downstairs in the common areas, carpet in the bedrooms, custom light fixtures, in-wall surround sound, and LED stair lighting. Formal living spaces with built-in bookshelves and a family room with a stately, yet cozy fireplace enhance the home's elegance. Step outside to a beautifully landscaped yard featuring an outdoor kitchen and strategic lighting, ideal for Napa's sunny days. With a newly installed solar system for energy efficiency and a two-car garage, this home is conveniently
Continued on next page
$1,160,000
PPSF $552
Listed Date Dec 04, 2024
Contract Date Dec 23, 2024
Sold Date Jan 09, 2025
DOM - Days on Market 19
Comparable property #1
Napa, CA 94558
2556 Vine Hill Dr
Listing description (continued)
located between Alston and Vine Hill Park Explore nearby world class Napa Valley wineries and restaurants nearby
TRANSACTION INFORMATION Original Listing Price
$1,175,000 Last Asking Price $1,175,000 Closing Price $1,160,000
PPSF $552
Listed Date Dec 04, 2024
Contract Date Dec 23, 2024
Sold Date Jan 09, 2025
DOM - Days on Market 19
Comparable property #1
2556 Vine Hill Dr
Comparable property #2
Napa, CA 94558 3720
Listing description
Step into this spacious 4-bedroom, 2-bath home, offering over 1,750 sq ft of single-level living on a generous 019-acre lot Built in 1971, this home features an open floor plan with seamless flow to side patios and a large backyardperfect for entertaining or relaxing The kitchen is a true gathering space, complete with a butcher block island, prep sink, gas range, bar seating, and a wine bar Outside, the backyard provides endless possibilities for a garden, pool, or even an ADU, with a storage shed ready for extra convenience. Enjoy the charm of a welcoming front porch, dualpane windows, central heating and air, and a cozy wood-burning fireplace. The primary suite includes a walk-in closet and a slider to the backyard, while all bedrooms are generously sized. Located in the desirable Redwood Village neighborhood, this area offers an opportunity to join the Redwood Village Swim Club, a community pool nearby. The home is situated in close proximity to Alston Park and shopping favorites like Whole Foods, Target, and Trader Joe's, this home delivers the perfect mix of comfort and
Continued on next page
Listed Date Sep 18, 2024
Contract Date Feb 23, 2025 Sold Date Feb 28, 2025
Comparable property #2
Napa, CA 94558
3720 Argyle St
Listing description (continued) convenience! TRANSACTION INFORMATION
Original Listing Price
$1,200,000
Last Asking Price
$1,165,000
Closing Price $1,105,000
PPSF $625
Listed Date Sep 18, 2024
Contract Date Feb 23, 2025
Sold Date Feb 28, 2025 DOM - Days on Market 158
Comparable property #2
3720 Argyle St
Comparable property #3
Napa, CA 94558
Listing description
This meticulously maintained tri-level is located in Four Oaks Park, a highly desirable neighborhood in NW Napa with a strong sense of community. Natural light abounds in all rooms! The split level layout gives you options for dining, entertaining, work from home options and relaxing. The lower level boasts an inviting fireplace, bedroom, full bathroom and laundry room with interior access to the garage. Access to the wonderfully landscaped backyard can be had from the office, kitchen and lower level. Recreational amenities, shopping, dining, access to wineries and natural beauty are all in close proximity. It is also located within the Redwood Village Swim Club boundaries, a private community pool. Do not miss the opportunity to own this exceptional property in one of Napa's most sought after neighborhoods Schedule your showing today!
19, 2024
27, 2024
Comparable property #3
2481 Lennox St
Comparable property #4
Napa, CA 94558
Listing description
Serene and sunny North Napa cul-de-sac location Soaring ceilings, natural light, and rich wood floors greet you in the formal living room and dining area. The amazing kitchen offers a butcher block island, 6 burner gas range, soft close cabinets, a pantry, and a cozy breakfast dining area that is open to the family room. The comfy family room with fireplace opens to the backyard garden and patio where an evening summer under the bistro lights and enjoying the hot tub will make some great memories. The vegetable garden is ready to go! Get ready for summer tomatoes! The primary suite offers vaulted ceiling, large primary bath with double vanity, soaking tub and stall shower and large walk-in closet. With 4 bedrooms and 3 full baths you have plenty of room for friends and family
16, 2025
23, 2025
Comparable property #4
20 Lloyd Ct
Comparable property #5
Napa, CA 94558 2594 Wine Country Ave
$1,030,000
Listing description
Welcome to this beautifully updated 3-bedroom, 25-bath home in North Napa, just moments from Alston Park, where miles of trails, a dog park, and breathtaking vineyard and mountain views await. Bathed in natural light, this thoughtfully refreshed home features retextured walls, newer windows, and beautiful floors, creating a warm and inviting ambiance. The well-designed layout offers both a living and family room, providing ample space for relaxation and entertaining. Upstairs, all three bedrooms feature large windows that bring in abundant natural light. Tucked away from the main living areas, they offer a peaceful and private retreat. An interior laundry room adds everyday convenience, while the backyard oasis boasts a cozy gas firepit and a covered dining area perfect for enjoying Napa's beautiful evenings Ideally located near Whole Foods, Trader Joe's, and Napa's finest restaurants, wine bars, and wineries, this move-in-ready home blends style, comfort, and an unbeatable location Don't miss this incredible opportunity to own a piece of Napa Valley living!
$990,000
PPSF $559
Listed Date Mar 19, 2025
Contract Date Apr 23, 2025
Sold Date May 08, 2025 DOM - Days on Market
Comparable property #6
Napa, CA 94558
Listing description
Located in North Napa, this 3-bedroom, 25-bathroom gem is nestled on a quiet street in the sought-after Wine Country Estates subdivision Freshly painted with upgraded LED lighting and new LVT flooring on the main level this home is move-in ready and radiates a bright, welcoming ambiance The kitchen has been thoughtfully updated with granite countertops and stainless steel appliances, including a Viking range, hot water on-demand and a generous pantry closet, and seamlessly flows into the dining room and family room. Anchored by a cozy fireplace, the family room opens to a private yard complete with a hot tub, making it an ideal space for entertaining or unwinding. The upstairs bedrooms feature plush new carpeting with the original wood floors extending up the stairs into the primary suite for a touch of classic elegance. Situated in a wonderful North Napa location, you'll enjoy close proximity to the Las Flores Community Center, Osprey Seafood & Ranch Markets, and Il Posto Trattoria, with Trader Joe's, Whole Foods, and scenic Alston Park just minutes away Combining timeless
Continued on next page
Listing Price $1,050,000 Last Asking Price $1,050,000 Closing Price $1,050,000
PPSF $545
Listed Date Jan 20, 2025
Contract Date Feb 20, 2025
Sold Date Mar 03, 2025
DOM - Days on Market 31
Comparable property #6
Napa, CA 94558
4558 Stillson St
Listing description (continued)
elegance with wine country charm, this home offers a tranquil retreat while keeping you close to all the best North Napa has to offer
TRANSACTION INFORMATION
Original Listing Price
$1,050,000
Last Asking Price $1,050,000
Closing Price $1,050,000
PPSF $545
Listed Date Jan 20, 2025
Contract Date Feb 20, 2025
Sold Date Mar 03, 2025
DOM - Days on Market 31
Comparable property #6
4558 Stillson St
Comparable property #7
Napa, CA 94558 3936
Listing description
Welcome to this beautifully maintained single-story home in Napa's desirable Four Oaks neighborhood. Set on a spacious lot, this fourbedroom gem combines comfort and elegance with upgrades throughout. The kitchen features stainless steel appliances, a butcher block island, copper sinks, eating bar, and rich wood cabinetry. Two distinct living areas, each with a gas fireplace, provide inviting spaces to relax. The primary ensuite is a retreat with a remodeled bathroom and French doors opening to a private oasis. Step outside to a resort-style backyard with a sparkling saltwater pool and swim up bar, a grand pavilion with kitchen, built-in heaters, ceiling fan, and speakers. Tropical palms and an outdoor pool table enhance the fun Cultivated vegetable beds for gardening enthusiasts Additional features include an attached two-car garage with storage, large laundry room, owned solar, plantation shutters, and a prime west-side location walking distance to Alston dog park, pickleball and tennis courts and Napa Vine Trail - all the best of Napa Valley
Listed Date May 23, 2025
Contract Date May 27, 2025
Comparable property #7
3936 Young Ave
Comparable property #8
Napa, CA 94558 9 Packard Ct
Listing description
Great new price! Welcome to this charming home nestled in a private culde-sac in desirable North Napa. New Interior paint. New exterior paint. Exterior section 1 cleared with reinspection. This home offers a comfortable family room and kitchen combo, ideal for gatherings and everyday living. The large bedrooms boast ample closet space, ensuring plenty of room for storage and personal belongings. Wine enthusiasts will delight in the exquisite 1,000 bottle wine room, providing a sophisticated space to showcase and savor your collection. For those with recreational vehicles, the property features convenient RV parking, catering to your outdoor adventure needs. Recent updates include new floors installed within the last three years A new roof and water heater add to the peace of mind and efficiency of this home The primary bedroom offers a nice retreat with an updated shower tub, enhancing your comfort Don't miss the opportunity to make this unique residence your own
Price estimate for 4118 Salmon Creek Lane
Price to be Determined
Sold listing average (7)
$1,061,429
$533 Per Sq Ft 61 Days on Market
Pending listing average (1)
$1,250,000
$595 Per Sq Ft 4 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE EXCLUSIVE
Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE 2 / LAUNCH AS A COMPASS COMING SOON
Generate Early Demand
Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients.
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC WEBSITES
Sell Better
Go live on all public websites with the right price and maximum demand gained by pre-marketing
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites.
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home Plus, listing as a Coming Soon on our website can help boost your ranking on Google
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites
Pre-marketing drives results
Compass
Pre-Market Your Home as a Compass
Private Exclusive
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Test Your Price & Gain Insights
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 33K+ Network of Top Agents Nationwide3
A network that arms us with privileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage in the United States1
$216.8B 2024 Gross Transaction Value 2
Your Buyer Follows Compass
Digital Impressions
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Website Visitors2
643B Impressions
1 123K+ Articles 1 in 2024
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
Number of employees 600+
Number of agents 7.9K+ 110+
Offices throughout California
A letter from Compass CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success.
This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves
Thank you,
Robert Reffkin Founder & CEO
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property