PREPARED FOR PATRICIA LITTLE
OVERVIEW
Nestled along the northern waterfront, the Marina District is one of San Francisco’s most iconic and picturesque neighborhoods. Known for its stunning views of the Golden Gate Bridge, scenic marina, and wide promenades along the bay, the Marina blends classic charm with modern energy.
Originally developed on the site of the 1915 Panama-Pacific International Exposition, the area now features elegant Mediterranean-style homes, trendy boutiques, and a lively dining and nightlife scene. Chestnut Street is the neighborhood’s main artery, lined with cafes, restaurants, and locally loved shops.
Residents and visitors alike enjoy easy access to green spaces like Marina Green, Crissy Field, and the Presidio, making it a hub for outdoor enthusiasts, joggers, and dog walkers. On weekends, you’ll find locals biking along the waterfront, sipping lattes on sun-soaked patios, or catching sunsets by the Palace of Fine Arts.
The Marina appeals to a vibrant mix of young professionals, families, and long-time San Franciscans who appreciate the balance of city living with a laid-back, coastal vibe. With its unbeatable views, walkability, and community charm, it’s no wonder the Marina remains one of SF’s most coveted neighborhoods.neighborhood.
Reaching the right audience for your property at the right time, and with the perfect messaging.
Young Power Couples: Dual-income professionals seeking a stylish home in a vibrant, walkable neighborhood. Interests: Drawn to the Marina’s proximity to Chestnut Street, Crissy Field, and boutique fitness studios. They value modern finishes, parking, and outdoor space for entertaining. Looking for updated condos or flats that reflect their polished lifestyle.
Empty Nesters: Recently retired or semi-retired individuals looking to downsize without compromising on location or quality of life. Interests: Love the Marina’s peaceful yet active atmosphere, walkability, and scenic views. Interested in elevator-accessible condos or low-maintenance homes near green spaces and cultural landmarks like the Palace of Fine Arts.
Tech Transplants: High-earning professionals relocating from NYC, LA, or internationally for work in San Francisco’s tech scene. Interests: Crave a coastal-urban lifestyle with access to the bay, boutique shopping, and coffee shops. Seeking turnkey properties with smart features, home offices, and design-forward details.
Young Families: Professionals with young children looking for a family-friendly neighborhood that still feels like the city. Interests: Appreciate the Marina’s safe, residential feel and access to parks, playgrounds, and top private schools. Prioritize space, parking, and proximity to outdoor recreation like the Marina Green and Presidio.
Pied-à-Terre Buyers & Investors: Wealthy individuals or part-time residents purchasing a second home or investment property. Interests: Favor the Marina’s enduring desirability and rental appeal. Looking for charming condos or modern units with low maintenance needs, ideally in boutique buildings with strong long-term value.
Buyers drawn to San Francisco’s Marina District are typically seeking a vibrant, upscale lifestyle with waterfront access, walkability, and charm. From young professionals and growing families to empty nesters and savvy investors, the Marina appeals to those who value scenic beauty, modern amenities, and a strong sense of community.
GROUP
OLDHAM
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
KELSEY TAKAHA
San Francisco Specialist
Born and raised in Redwood City, Kelsey is excited to return to the Bay Area to serve the community she is proud to call home. When navigating the complex and competitive Bay Area real estate landscape, Kelsey’s local roots elevate her intimate knowledge of the region’s neighborhoods, market trends, and cultural nuances.
After transferring from the College of San Mateo, Kelsey attended the University of California, Los Angeles where she double majored in Communication and Gender Studies, both of which help her bring a unique perspective and unparalleled work ethic to her career in real estate. Kelsey’s background in Communications allows her to excel in client relations, effectively negotiate deals, and strategically market properties across digital and traditional channels. At the same time, her foundation in Gender Studies honed her ability to understand diverse client needs and create inclusive, welcoming environments for all home buyers and sellers.
Motivated by her desire to build strong, genuine relationships, Kelsey’s approach is always one of care and empathy. She has been praised for her perceptiveness – listening carefully and attentiveness to detail – both of which you will experience firsthand when working with Kelsey She also aims to nurture purposeful and intentional relationships in all
aspects of life, making her an extraordinary agent you will want in your corner.
Outside of her time in real estate, Kelsey is dedicated to caring for foster children with her family or can be found on the beach with her two doodles, Cali and Posey.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT TESTIMONIALS
Love, amazing, obsessed! I do not have enough words to describe the amazing experience we had with Kelsey and Andy from the Oldham Group! My husband and I particularly appreciated: - Communication: as home buyers for the 1st time in California, we knew absolutely nothing. Kelsey took the time explain the process + answer any questions we had in a deeply communicative and patient mannerExpertise: our home buying experience was not the smoothest due to a difficult seller + one particular incompetent sellers agent. Andy's expertise with real estate law came in very handy as he guided us in the right direction. He was always willing to hop on a call with us, explain the situation, and provide his expert opinion. Without this, we wouldn't have been able to close - Connections: the team always suggested top notch vendors - whether it be contractors or lawyers. The Oldham Group is equipped with a solid network that is always available to their buyers - Positive attitude: our home search ended up lasting 4-5 months, and Kelsey always maintained a positive attitude throughout. We closed, and she's still helping us answer questions + keeping in touch Look no further, go with this team! Thank you Kelsey and Andy!
Jen and Andrew have beyond exceeded our expectations. They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and were never just here to sell us any house. When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top. We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.
OLDHAM GROUP
Jennifer Oldham Team Leader
DRE# 01325650
408.835.4119 jennifer@compass.com
Laura Iseman Marketing Director 650.695.2750 laura.iseman@compass.com
Andrew Oldham Team Leader | Attorney DRE# 01207289
408.393.0773 andrew.oldham@compass.com
Caitlin Yates Digital Marketing Manager DRE#02137957 650-207-8102 caitlin.yates@compass.com
ADDRESS SUBJECT
3633 Webster St, San Francisco, CA 94123
1632 N Point St, San Francisco, CA 94123
3721-3723 Webster St, San Francisco, CA 94123
3535 Webster St, Unit 3533, San Francisco, CA 94123
ADDRESS SUBJECT
3633 Webster St, San Francisco, CA 94123
CONTRACT DATE -
#1
1632 N Point St, San Francisco, CA 94123 COMP #2
3721-3723 Webster St, San Francisco, CA 94123 COMP #3
3535 Webster St, Unit 3533, San Francisco, CA 94123
Apr 18, 2025 Jan 25, 2025
PROPERTY TYPE
[1] Multi Family, Duplex
Family, Dupl ... [1]
[2] Multi Family, Other, Single Family
[3] Multi Family, Duplex
[4] Multi Family, Duplex, Single Family
Family, Othe ... [2]
Family, Dupl ... [3]
Family, Dupl ... [4]
ADDRESS SUBJECT
3633 Webster St, San Francisco, CA 94123
3533 Webster St, Unit 3535, San Francisco, CA 94123
3710-3712 Fillmore St, San Francisco, CA 94123
3337 Octavia St, San Francisco, CA 94123
ADDRESS SUBJECT
3633 Webster St, San Francisco, CA 94123
#4
3533 Webster St, Unit 3535, San Francisco, CA 94123
3710-3712 Fillmore St, San Francisco, CA 94123
3337 Octavia St, San Francisco, CA 94123
ADDRESS SUBJECT
3633 Webster St, San Francisco, CA 94123
77 Casa Way, Unit 79, San Francisco, CA 94123
Cervantes Blvd, San Francisco, CA 94123
1656-1658 Chestnut St, San Francisco, CA 94123
ADDRESS SUBJECT
3633 Webster St, San Francisco, CA 94123
77 Casa Way, Unit 79, San Francisco, CA 94123
95 Cervantes Blvd, San Francisco, CA 94123
1656-1658 Chestnut St, San Francisco, CA 94123 CONTRACT DATE
ADDRESS SUBJECT
3633 Webster St, San Francisco, CA 94123
1656 Chestnut St, Unit 1658, San Francisco, CA 94123
1624-1626 Bay St, San Francisco, CA 94123
3548 Pierce St, San Francisco, CA 94123
ADDRESS SUBJECT
3633 Webster St, San Francisco, CA 94123
CONTRACT DATE -
#10
1656 Chestnut St, Unit 1658, San Francisco, CA 94123
#11
1624-1626 Bay St, San Francisco, CA 94123 COMP #12
3548 Pierce St, San Francisco, CA 94123
Family, Dupl ... [1]
[1] Multi Family, Duplex
[2] Multi Family, Duplex
[3] Multi Family 5+, Multi Family, 5+ Multi-family, Other
Family, Dupl ... [2]
Comparable property #1
San Francisco, CA 94123
1632 N Point St
$3,495,000
2025
Listing description
Investor Opportunity! $14,000 a month income This special Mediterranean
Revival-style residence stands on an extra large lot and features an abundance of light from the sky lights, large windows and gorgeous stained glass windows throughout There are 4 bedrooms and 25 bathrooms with an inviting back yard On the main level there is a generous sized living room with a fireplace, dining room, chef's kitchen featuring high-end appliances, quartz countertops an abundance of cabinet space, walk in pantry and a breakfast area with built-in cabinetry. Also on this level are three bedrooms and 1.5 bathrooms. Downstairs there is an additional bedroom with an en suite bathroom and media room/office with built ins. This room has french doors leading to the lush and inviting back yard where you will find a fabulous two story children's playhouse with electricity! Two car garage with laundry and an abundance of storage and built ins. Very quiet and peaceful home and walkable to the Marina Green, Fort Point and the businesses and stores on Chestnut and Union **Tenant in place paying $14K a
Continued on next page
Comparable property #1
San Francisco, CA 94123
1632 N Point St
Listing description (continued)
month, lease thru May 2026 with a right to extend at discretion for an additional 2 years until May 31st 2028 **
Comparable property #1
1632 N Point St
Comparable property #2
San Francisco, CA 94123
Listing description
On a coveted block near the Marina Green, this stately duplex offers a rare opportunity to an owner-occupant or savvy investor Lovingly maintained by the same family for over thirty years, these sunny, spacious flats have been thoughtfully updated for modern living while retaining wonderful period details including stunning fireplaces, arched doorways and hardwood floors The vacant lower unit offers a classic floor plan with a generously sized living room, formal dining room with adjacent deck for al fresco dining and a large, recently updated kitchen with breakfast nook. This level's 3 bedrooms and 2 full baths include a bright primary suite with walk-in closet. The garden level's expansive bedroom suite (4th bedroom and 3rd bath) opens directly onto the garden patio - ideal for guests or working from home. Awash in light from expansive windows and skylights, the upper unit boasts a vaulted living room ceiling. Well-configured for entertaining, the expansive living room opens onto a formal dining room and the adjacent kitchen with breakfast nook. This flat's 3 generous bedrooms
Continued on next page
Listed Date Apr 03, 2025
Contract Date Apr 18, 2025 Sold DateDOM
Comparable property #2
San Francisco, CA 94123
3721-3723 Webster St
Listing description (continued) and 2 full baths include a primary suite with a walk-in closet Both units enjoy in-unit laundries and a shared building laundry Independent parking for 2 cars & abundant storage A+ Marina location! TRANSACTION
Original Listing Price $3,095,000 Last Asking Price $3,095,000 Closing PricePPSF $657
Listed Date Apr 03, 2025
Contract Date Apr 18, 2025 Sold Date -
Comparable property #2
3721-3723 Webster St
Comparable property #3
San Francisco, CA 94123
3535 Webster St, Unit 3533 Bedrooms 6 Baths 3 Square Feet 4,014 HOA FeesYear Built 1931
Listing description
First time on the market in over 65+ years! Meticulously maintained building with both units showcasing spacious floor plans, large light-filled rooms, architectural details, historic charm, hardwood floors, high ceilings & potential for modern updates Spacious 2-car tandem garage PLUS unwarranted bonus unit with great room, kitchen, bath and bedroom apartment that looks onto the lovely backyard garden The upper unit (3535 two-level penthouse) has a grand living room, high ceilings, fireplace. formal dining room, chef's kitchen. Four bedrooms, two bathrooms, laundry room. The light filled primary suite, has a walk-in closet, spa like bath with soaking tub, dual-sink vanities and an enviable rooftop terrace with views of the Golden Gate Bridge. Lower unit (3533) comprising of a stately living room w/fireplace, dining room, eat-in kitchen, two bedrooms and one bath and laundry room. Unique opportunity to own trophy property of this caliber in heart of the Marina Perfectly positioned on one of the best blocks in the most desirable neighborhood, just steps from Fort Mason, Marina
Continued on next page
TRANSACTION INFORMATION
Original Listing Price $3,650,000
Last Asking Price $3,650,000
Closing Price $3,375,000
PPSF $841
Listed Date Jan 09, 2025
Contract Date Jan 25, 2025
Sold Date Feb 20, 2025
DOM - Days on Market 16
Comparable property #3
San Francisco, CA 94123
3535 Webster St, Unit 3533
Listing description (continued)
Green and Golden Gate Bridge Great Walking score proximity to the vibrant shopping & dining options of Chestnut, Filmore and Union Streets make this the most enviable location in the City Must See!
Asking Price $3,650,000 Closing Price $3,375,000
PPSF $841
Listed Date Jan 09, 2025
Contract Date Jan 25, 2025
Sold Date Feb 20, 2025
Comparable property #3
3535 Webster St, Unit 3533
San Francisco, CA 94123
San Francisco, CA 94123
Listing description
Exceptional Opportunity to Own a signature Marina Triplex - Just 1 5 Blocks from Marina Green! Built in 1937, this 4100 sq ft Spanish Revival Triplex offers a blend of timeless charm and modern investment potential in one of SF's most coveted neighborhoods. With one unit vacant and the other two renting near market rates, this property presents an incredible opportunity for both investors and owner-occupier. The building's classic architectural details include gorgeous crown molding ,elegant arched windows and period craftsmanship throughout. The top and middle floors each feature spacious 2-bed/2bath layouts with a sunroom. The vacant 1bd/1ba unit overlooks a beautifully manicured garden. Two car parking reserved for the owner In-unit laundries for each Situated just steps from the Marina Green, the waterfront and Chestnut Street, this is a rare chance to own a piece of SF history with excellent rental income potential
Listed Date Mar 03, 2025 Contract Date Mar 24, 2025 Sold Date Apr 08, 2025
Comparable property #5
3710-3712 Fillmore St
San Francisco, CA 94123
San Francisco, CA 94123
San Francisco, CA 94123
Comparable property #9
San Francisco, CA 94123
2 unit building with detached vacant bonus in-law and vacant bonus rooms with 2 bathrooms at the garage level. The set of flats are both remodeled featuring 2 bedrooms and 1 bathroom each with a formal dining room and large living room with period details. Prime Marina location, part of property not on liquefaction. The Marina neighborhood, specifically around Chestnut Street in the Marina District, offers a quintessential San Francisco lifestyle with its proximity to trendy cafes, upscale boutiques, and scenic waterfront views. This prime location is just seconds away from Fort Mason, Moscone Park, and the Marina Green, providing easy access to public transportation and a variety of shops and eateries along Chestnut and Union Streets Residents can enjoy historic Fort Mason's cultural and arts center, the Marina Green's running and biking trails, and world-class dining and shopping on Chestnut and Union Streets The area also offers easy access to lively Fillmore Street and scenic spots like Crissy Field and the Presidio, making it a city dweller's dream
Listed Date Jul 14, 2024
Contract Date Nov 07, 2024 Sold Date Nov 15, 2024
Comparable property #9
1656-1658 Chestnut St
San Francisco, CA 94123 1656 Chestnut St, Unit 1658
San Francisco, CA 94123
Comparable property #12
San Francisco, CA 94123
3548 Pierce St
BedroomsBathsSquare Feet 6,324
HOA FeesYear Built 1927
Listing description
Welcome to 3548 Pierce Street, an impeccably maintained and newly renovated multifamily building nestled in the heart of San Francisco This property boasts six units, including two spacious 1-bedroom, 1-bathroom units and four luxurious 2-bedroom, 2-bathroom units, all freshly upgraded to condo-quality standards In addition to the 6 units, the garage spaces have been cleared out and there is potential for an ADU Each 2-bedroom unit offers a modern living space with premium finishes. This property presents a unique opportunity for investors or those seeking multigenerational living in an unbeatable location. Recent updates include a brand-new heating system, a state-of the-art intercom system, and a completely renovated lobby that offers a warm welcome to residents and guests. Additionally, new water heaters have been installed, ensuring comfort and convenience throughout the building. Situated in a walker's paradise with a phenomenal 97 Walk Score, this property is mere steps from vibrant shopping, dining, and entertainment options. 3548 Pierce Street is a rare gem that combines
Continued on next page
TRANSACTION INFORMATION
Original Listing Price
$4,785,000
Last Asking Price $4,785,000
Closing Price -
PPSF $757
Listed Date Jan 21, 2025
Contract Date Feb 19, 2025
Sold DateDOM - Days on Market 93
Comparable property #12
San Francisco, CA 94123
3548 Pierce St
Listing description (continued)
pristine condition, contemporary upgrades, and an outstanding location a perfect addition to any portfolio All units are occupied
TRANSACTION INFORMATION
Original Listing Price
$4,785,000
Last Asking Price $4,785,000 Closing PricePPSF $757
Listed Date Jan 21, 2025
Contract Date Feb 19, 2025
Sold DateDOM - Days on Market 93
Comparable property #12
3548 Pierce St
Price estimate for 3633 Webster Street
Price to be Determined
Sold listing average (9)
$3,180,889
$786 Per Sq Ft 16 Days on Market
Pending listing average (2)
$3,940,000
$714 Per Sq Ft 54 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
We would love to work with you!
Thank you for the opportunity to list your home - when you ’ re ready, we’ll send over a marketing plan and contract for you to sign. Talk soon!
Kelsey Takaha
REALTOR® | DRE 02244334 kelseytakaha@compasscom 6507227548
Jennifer Oldham DRE 01325650 jennifer@compasscom 4088354119
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Pre-Market Your Home as a Compass
Private Exclusive
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Test Your Price & Gain Insights
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
COMPASS COMING SOON
Coming Soon provides your home with two distinct launch opportunities, allowing for the greatest impact on the market. Prior to your property being listed on aggregate sites, It will be displayed on compass.com in order to build anticipation with potential buyers, while providing time to evaluate pricing — all without accruing days on market.
2-3X
More views by consumers
COMPASS CONCIERGE
Our Concierge program is the latest in a suite of services designed to prepare your home for the market. If eligible, Compass will cover the upfront cost of necessary cosmetic improvements, resulting in a more lucrative sale.
2x
Sellers who use Compass Concierge are nearly 2X as likely to sell their home in 60 days.*
Visit compass.com/concierge to learn more.
TARGETED APPROACH
Your property is unique and our strategy will not only reflect its core attributes, but target those buyers who will most appreciate them. Our messaging and imagery is designed to emphasize the home’s appeal in a considered, exceptionally well-curated manner.
IDENTIFY KEY ATTRIBUTES
Defining the unique features which truly differentiate your property is essential to identifying the qualified buyer to whom it will ultimately sell.
UNDERSTANDING BUYER PERSONAS
Envisioning the demographic, lifestyle, and interests of likely buyers will inform our marketing strategy and impact how we market your home.
ANALYZE TRENDS
Having identified the high-net-worth personas that comprise our buyer pool, our proprietary wealth mapping technology will provide intricate and comprehensive dossiers reflective of individual preference.
TELLING THE STORY
We will capture the visual and narrative essence of your property via integrated, bespoke campaigns designed to resonate with qualified buyers.
EXECUTE OUR PLAN
The property’s brand identity will be activated through an array of targeted marketing tactics to generate interest and drive demand.
QUALIFIED BUYER
SELECTED ELEMENTS
Drone Photography
Interior Photography
Sunset Photography
Sunrise Photography
Videography Optimized for Social Copywriting
Our photographers’ work has appeared in such publications as:
OLDHAM GROUP
PROPERTY BRANDING
OLDHAM
STRATEGIC MARKETING
To e ectively reach qualified buyers, your property will be broadcast across a full range of channels at every pivotal juncture in the sale process.
PRE-LAUNCH
Decor / Staging
Visuals
Photography
Drone Footage
Videography
Development of Buyer Profiles & Buyer Wealth Mapping Analysis
Property Branding Exploration
Bespoke Print Materials
Custom Digital Assets
Luxury Property Website
PR Strategy Development
Compass Coming Soon
LAUNCH
National and International Syndication
Personalized Outreach to Top Agents in Select High End Markets
Ongoing Tailored Press Outreach with International Publications
Compass’ National Promotion
Compass Catch International Newsletter
National and Regional Social Media
National Broker Networking Events
Internal Communication Platform - Workplace
Compass’ Luxury Division Amplification
Luxury Division Website
Curated Magazine
Luxury Market Insider Newsletter
Luxury Lookout Newsletter
Luxury Broker Networking Events
Luxury Social Media
National and International Luxury Print and Digital Campaign
Strategic Digital Advertisements
Placement in International Publications
Targeted Outreach to Wealth-Qualified Contacts
Direct Mail Luxury Property Print Materials
Curated Gift Box Package Delivery
Direct Digital Communications and Newsletters
DIGITAL MARKETING
Led by a dedicated in-house team, Compass expertly crafts property campaigns strategically deployed to targeted audiences across five dynamic platforms. Consequently, we receive the greatest web tra c when compared with other brokerages
250M+
Total Social Media and Website Impact*
500K+
Annual social media subscribers on Compass Youtube, Instagram, Facebook, LinkedIn, and Twitter*
AVERAGE MONTHLY WEBSITE VISITORS
1.4M+
Annual unique international users on compass.com***
*Sourced via Sprout Social and Google Analytics, 1.1.2020–12.31.2020
**Website traffic sourced via SimilarWeb, 10.1.2022–12.30.2022
***Sourced via Google Analytics, 1.1.2020–12.31.2020.
MARKETING TIMELINE
To e ectively reach qualified buyers, we will broadcast your property across every possible channel to generate maximum traction and drive demand.
Staging
Photography
Drone Footage
Videography
Development of Buyer Profiles
Wealth Mapping
Bespoke Print Materials
Custom Digital Assets
Luxury Property Website
PR Strategy Development
Compass Coming Soon
National and International Syndication in Targeted Locations:
San Franisco Bay Area
Monterey County
Los Angeles
Personalized Outreach to Top Agents in Select Markets:
Silicon Valley
Monterey County
San Francisco
Los Angeles
Press Outreach via Global Publications:
The Real Deal
Wall Street Journal
New York Times
Brownstoner
PRICING YOUR PROPERTY
Intelligent pricing is among the most crucial determinants of a successful sale. By considering both timing and value, we ’ re able to strategically assess your home and price it for peak impact.
80%
The percentage of buyers who purchase their home at its fair market value
7 DAYS
The period of time during which your home receives peak attention once it’s been listed
9%
The average percentage below market value that homes sell for after 24+ weeks on the market
TIMING OF BUYER ACTIVITY
OUR REGIONS
GLOBAL FOOTPRINT
Demonstrating impressive digital reach and strategic networking capability, Compass listings are positioned for maximum exposure on the international marketplace.
THE LUXURY DIVISION
By virtue of admission into the Compass Luxury Division, our most prestigious properties are shared with an elite audience of luxury consumers, top brokers, and qualified buyers around the world.
LUXURY DIVISION NEWSLETTERS
32K+
75K+
Over 32,000 high net worth individuals and leading brokers worldwide subscribe to receive our most luxurious listings every month.*
CURATED MAGAZINE
Our bi-annual periodical of luxury properties, Curated Magazine reaches an elite international audience of over 70,000 luxury consumers and qualified buyers.*
20K+
240K+
LUXURY BROKER NETWORK
As the largest independently owned brokerage, listings easily and effectively reach our growing network of 20,000 top agents across the country**
LUXURY DIVISION WEBSITE
Our specialized luxury property website, LuxuryatCompass.com, drives over 240,000 visits from luxury consumers and brokers annually.*
INTERNATIONAL SYNDICATION
GAIN ACCESS TO THE WEALTHIEST BUYERS IN:
China
Japan
Germany
United Kingdom
France
International Syndication*
60+
Countries your home syndicates to*
Our global network of trusted partner sites ensures that your property will reach millions of potential international buyers. Upon entry in the MLS, it will instantly syndicate to the top real estate platforms domestically and in 60+ countries worldwide for maximum exposure. *
100+
International portals your home syndicates to*
EVENTS & PARTNERSHIPS
From exclusive cocktail previews for top brokers and clients to immersive brand partnership experiences, our in-house team excels at bringing properties to life with sophisticated events that result in extraordinary moments.
We are privileged to partner with select esteemed luxury brands:
OLDHAM GROUP
A LETTER FROM OUR FOUNDER & CEO
Hi, I’m Robert, Founder & CEO of Compass. I started this company because my own mother is an agent and I wanted to create a company that treats its agents as well as they treat clients like you.
I saw how hard my mom worked to make her clients’ dreams come true and it filled me with an appreciation for the importance of home and the di erence a talented, ethical professional can make in your real estate experience.
Our goal is to invite only the most well-respected and skilled agents to join Compass and then provide them with what my mom never had: a powerful technology platform, the highest levels of support, and a vast array of gorgeous marketing tools to reach the most qualified buyers all to help serve you better.
Sincerely,
Robert Re kin, Founder & CEO
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.