CHRISTINE ZAK
OVERVIEW
Situated in the heart of Silicon Valley, about 10 miles west of San Jose, Saratoga is known for its affluent residential neighborhoods, beautiful scenery, and a small-town atmosphere. Founded in 1848 and named after the Saratoga Springs in New York, Saratoga began as an agricultural community with orchards and vineyards. Over time, it transformed into a residential suburb. The city is blessed with natural beauty, including the Santa Cruz Mountains to the west and the foothills of the Santa Clara Valley to the east. Saratoga is known for its picturesque landscapes, lush parks, and open spaces. It is primarily a residential community, characterized by spacious estates, luxury homes, and a peaceful ambiance. The town has stringent zoning regulations aimed at preserving its residential character. The Montalvo Arts Center is a cultural hub located in Saratoga. It is a historic villa built in the early 20th century and now serves as a center for the arts, hosting concerts, exhibitions, and other cultural events. Saratoga is renowned for its excellent public schools, which consistently rank among the top in California. The Saratoga Union School District and the Los Gatos-Saratoga Joint Union High School District serve the educational needs of the community. Saratoga offers numerous parks and open spaces where residents can enjoy outdoor activities. Some notable parks include Wildwood Park, Hakone Gardens, and Sanborn County Park, which provide opportunities for hiking, picnicking, and nature appreciation. Saratoga is part of the Santa Clara Valley wine region, and there are several wineries and vineyards in the area. Wine enthusiasts can explore local tasting rooms and vineyard tours to experience the region's viticulture. The downtown area of Saratoga exudes a quaint charm with tree-lined streets, boutique shops, restaurants, and cafes. It is a popular spot for locals and visitors alike to stroll, shop, dine, and enjoy the vibrant atmosphere. Saratoga's location in Silicon Valley provides easy access to the technological and business opportunities in the region. Many residents commute to nearby tech companies or work in the thriving tech industry. The town hosts various community events throughout the year, including the Saratoga Blossom Festival, summer concerts in the park, and a holiday tree lighting ceremony. These events foster a sense of community and bring residents together. Overall, Saratoga offers a blend of natural beauty, upscale living, and a strong sense of community. It is a desirable place to live for those seeking a serene suburban lifestyle with access to the amenities of Silicon Valley.
Reaching the right audience for your property at the right time, and with the perfect messaging.
Tech Executives & Professionals: Buyers in their 30s–50s working in Silicon Valley’s tech sector, often in senior roles, seeking luxury homes in a peaceful, upscale community.
Interests: Attracted to Saratoga’s spacious estates, privacy, and serene environment, while valuing proximity to major tech campuses and an easy commute via nearby highways.
Families with School-Aged Children: Parents in their 30s–40s looking to settle in a safe, family-oriented neighborhood with access to top-performing schools.
Interests: Drawn to the exceptional public school districts and private schools in Saratoga, spacious homes with large yards, and the overall quality of life and community.
Retirees & Empty Nesters: Individuals or couples in their 60s+ looking to downsize or relocate
Interests: Enjoy Saratoga’s natural beauty, local wineries, nearby hiking trails, and access to
Luxury Homebuyers: High-net-worth individuals seeking prestigious real estate in a quiet, residential area with strong property value.
Interests: Interested in custom estates, gated communities, and architecturally distinctive properties, with privacy, exclusivity, and high-end amenities as top priorities.
International Buyers & Investors: Global buyers looking to invest in Bay Area real estate with strong schools and long-term growth potential.
Interests: Value Saratoga’s reputation, school rankings, and stability, often seeking large homes for family use or rental income in a market known for limited inventory and high demand.
Saratoga attracts a wide range of buyers, from Silicon Valley professionals and growing families to retirees, luxury homebuyers, and international investors. With its top-rated schools, expansive estates, and tranquil, upscale setting, Saratoga offers a unique blend of prestige, privacy, and long-term value in the heart of the Bay Area.
GROUP
OLDHAM
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
DANIEL ASSADI
SILICON VALLEY SPECIALIST
A first generation Irani-American, Daniel is a dog loving, sports fan who spends his free time in downtown Los Gatos with his girlfriend and their pup, Prince. Guiding his clients through the real estate journey, and being their trusted and valued friend through the process is one of his favorite parts about being a Realtor. Proud workaholic, He goes above and beyond for his clients and his team. His entrepreneurial and competitive spirit make him an asset to the Oldham Group, and all of his clients.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT TESTIMONIALS
Daniel helped me sell my home with a 21 day escrow and the least possible amount of stress. Everything was well organized, timely, and considerately done. I enjoyed working with Daniel and couldn’t be happier with the process or the results. Everything was tailored to my particular needs. I couldn’t be happier and highly recommend Daniel Assadi.
SELLER
Daniel is wonderful to work with and made the whole process of searching for and buying a house less stressful. He has a great knowledge about the current market in the Bay Area and is an expert realtor. I would highly recommend him to anyone looking to buy a house.
SELLER
My family was fortunate to be referred to Jennifer and Andrew to act as our agents in the sale of our luxury home in Carmel. They were instrumental in assisting us with everything from home prep, contractor referrals, staging, negotiation, escrow and title issues, and an absolutely stunning marketing effort. (The marketing even included a music video about our home that received thousands of views and helped us find the buyer! Really cool.) Our home sold in a week and at our target price. When a title issue popped up last minute, their legal expertise and title/escrow knowledge saved the day - and allowed us to close on time. I am certain we would not have had equivalent results with other agents, Andrew and Jennifer's expertise is unlike any agent we interviewed and it certainly was required to achieve the results. I absolutely encourage you to use them as your listing team, they are exceptional.
SELLER
Jennifer Oldham Team Leader
DRE# 01325650
408.835.4119 jennifer@compass.com
Laura Iseman Marketing Director 650.695.2750 laura.iseman@compass.com
Andrew Oldham Team Leader | Attorney DRE# 01207289
408.393.0773 andrew.oldham@compass.com
Caitlin Yates Digital Marketing Manager DRE#02137957 650-207-8102 caitlin.yates@compass.com
Saratoga, CA 95070
ADDRESS SUBJECT
20780 4th St, Unit 7, Saratoga, CA 95070
COMP #1
20780 4th St, Unit 1, Saratoga, CA 95070
COMP #2
20780 4th St, Unit 12, Saratoga, CA 95070
20812 4th St, Unit 11, Saratoga, CA 95070
ADDRESS SUBJECT
20780 4th St, Unit 7, Saratoga, CA 95070 COMP #1
20780 4th St, Unit 1, Saratoga, CA 95070
COMP #2
20780 4th St, Unit 12, Saratoga, CA 95070
COMP #3
20812 4th St, Unit 11, Saratoga, CA 95070
CONTRACT DATE - Jun 19, 2023 Sep 13, 2023 May 24, 2022
DATE - Jun 29, 2023 Oct 03, 2023 Jun 14, 2022
Comparable property #1
Saratoga, CA 95070
20780 4th
Unit
/ Mo Year Built 1970
Listing description
Welcome to this ready Move-in, beautifully updated, spacious CORNER condo, FIRST floor, NO STAIRS!!! Located in an amazing, secure Fence gated community with award winning Saratoga schools. This unit features 2 spacious bedrooms and 2 FULL baths, fresh interior paint and NEW Laminate Flooring! Central heat & air conditioning, Beautiful gas fireplace in the living room, separate dining area! New washer/dryer has been added inside this unit for your convenience! Great Patio ready for your family BBQ! Breath-taking landscape with Streams and Ponds right in front of your living room! Enjoy the amazing community Amenities such as Pool, Hot Tub, game room/Club House... 5 minutes walk right into beautiful downtown Saratoga, Steps Away from Restaurants, Stores, Parks, Tails and More; Easy Access to Highways You don`t want to miss this gem!!!
Date Jun 15, 2023 Contract Date Jun 19, 2023 Sold Date Jun 29, 2023 DOM - Days on Market 4
Comparable property #1
20780 4th St, Unit 1
Comparable property #2
Saratoga, CA 95070
20780 4th St, Unit 12
Listing description
Welcome to 20780 4th St, a marvelously stylish and updated condo with award-winning Saratoga Schools! This 2BR/2BA residence is idyllically nestled in a desirable community with a park-like setting. The condo boasts an openly flowing layout with fresh interior paint, central heating, recessed lighting, double-pane windows, engineered hardwood floors, a spacious balcony with pond views, and an expansive living/dining area that features a cozy gas fireplace. The kitchen has been refreshed with posh panache and includes stainless-steel appliances, quartz counters, and white shaker cabinets. The location is perfect for enjoying some of the Bay Area's finest dining, which can be found in downtown Saratoga. You can also take morning strolls to Wildwood Park, and Hakone Japanese Garden, or explore beautiful trails in the woods for biking and hiking adventures
Listed Date Sep 08, 2023
Contract Date Sep 13, 2023
Sold Date Oct 03, 2023
Comparable property #2
20780 4th St, Unit 12
Comparable property #3
Saratoga, CA 95070
/ Mo Year Built 1970
Listing description
Charming 2 Bed/2 Bath Condo Located in Secluded yet Convenient Saratoga Downtown; Gated Community; Fresh Interior Paint; Hardwood Floor, Recessed Lighting & Double Pane Windows; Spacious Living Area w/ Fireplace, Mirrored Doors Closet & Glass Sliding Doors Access to Backyard; Gourmet Kitchen w/ Vent Hood, Electric Oven Range, Stainless Steel Appliances, Plenty of Maple Cabinets & Wine Rack; Dining/Nook w/ Windows Looking Backyard; Primary Suite w/ Two Closets, Stalled Shower & Rain Shower Head; 2nd Bedroom w/ Three Door Mirrored Closet; Inside Laundry; Security System; Extra Storage Room; Great Entertaining Backyard w/ Elevated Deck & Fenced Gate; HOA covering Water, Gas & Garbage; Community Amenities such as Pool, Hot Tub, Club House, Beautiful Ponds & Majestic Redwoods; Enjoyable Saratoga Downtown Lifestyle; Steps Away from Restaurants, Stores, Parks, Tails and More; Easy Access to Highway 9/85/17, Lawrence Expwy & Jobs; Award Winning Saratoga Schools: Redwood Middle & Saratoga High TRANSACTION
Listed Date May 21, 2022
Contract Date May 24, 2022 Sold Date Jun 14, 2022
Comparable property #3
20812 4th St, Unit 11
Price estimate for 20780 4th Street, Unit 7
$1,100,000 - $1,350,000
Sold listing average (3)
$1,018,667
$880 Per Sq Ft 4 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
I would love to work with you!
Thank you for the opportunity to list your home - when you ’ re ready, we’ll send over a marketing plan and contract for you to sign. Talk soon!
Jennifer Oldham
DRE 01325650 jennifer@compasscom 4088354119
Andrew Oldham
DRE 01207289 andrewoldham@compasscom 4083930773
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Pre-Market Your Home as a Compass
Private Exclusive
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Test Your Price & Gain Insights
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
An Extensive Referral Network of the Top Real Estate Agents
11% of Compass transactions resulted directly from referrals to Compass*
72 Markets
28K+ Agents**
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already changing outcomes today. Not only has the company invested almost $1.5B dollars in tech over a 10-year period¹, but we continue to spend more than $100M annually on research and development² to help our agents make buying or selling easier for you.
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 28K+ Network of Top Agents Nationwide
In 2023, 11% of Compass transactions resulted directly from referrals to Compass³, demonstrating the power and reach of our nationwide network a network that arms us with privileged access to the homes you’ve been waiting to find and the prospects ready to buy.
Your listing in the hands of international buyers
Barnes International Realty
Compass has established a program with BARNES International Realty to showcase your listings to their international network of ultrahigh-net-worth luxury consumers and leading brokers.
As a leader in high-end real estate and an ambassador for the art of living, BARNES is present in more than 75 exceptional destinations, from major international cities to the most beautiful resorts.
Our program with BARNES gives you access to:
1,300
Luxury Agents
150K
International Clients
Offices in the World
19
122 Countries
Your Buyer Follows Compass
250M+
Annual website and social media impressions*
150B+
2021 PR Impressions**
Digital Reach
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Placing your property where your buyers are searching.
Once your home is listed on the MLS, it will be syndicated to some of the top real estate platforms domestically and in 60+ countries globally. This will allow us to get maximum exposure for your home.
Top Domestic Syndication Platforms, Including
Zillow The Wall Street Journal Mansion Global Trulia
Countries We Syndicate to Internationally*
Argentina
Australia
Belgium
Bulgaria
Cambodia
Canada
Chile
China
Colombia
Czechia
Denmark
Estonia
Fiji
France
French Polynesia
Germany
Greece
Hong Kong
India
Indonesia
Ireland
Italy
Japan
Kazakhstan
Laos
Latvia
Luxembourg
Macau
Malaysia
Mexico
Monaco
Morocco
Myanmar
Netherlands
New Caledonia
Panama
Papua New Guinea
Peru
Philippines
Poland
Portugal
Qatar
Romania
Senegal
Serbia
Singapore
Slovakia
South Africa
Spain
Switzerland
Tanzania
Thailand
Tunisia
Turkey
United Arab
Emirates
United Kingdom
United States
Uruguay
Venezuela
Vietnam
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey/Santa Cruz
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
7.9K+
Number of agents
600+
Number of employees
110+
Offices throughout California
Outperforming the competition in the Bay Area. $24B+
Sales volume in the Bay Area in 2023*
Discover the pinnacle of luxury real estate.
Prestigious. Exclusive. Emboldened.
Our clients continue to choose Compass as the market leader for luxury homes in Northern California.
#1 Market Share for Ultra-Luxury Home Sales ($10M+) in 2023*
#1 Market Share for Luxury Home Sales ($5M+) in 2023*
2023 Top 4 Brokerages Percentage Luxury Market Share in the Silicon Valley / Peninsula ($5M+ Homes)
Elevate all aspects of your elite property through enhanced aesthetics, emboldened exposure, and an unparalleled network of top brokers.
luxuryatcompass.com
Stay on top of the market and keep your clients informed with monthly dedicated emails and quartlery reports highlighting key properties and trends.
Wealth Mapping
Identify and plan strategic outreach through our partnership with Wealth-X.
Curated Magazine
Distributed globally, this specialized periodical is the essence of Compass Luxury and features our most prestigious properties throughout the country.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Our Success in the Bay Area.
Sales volume in 2023* $24B+
3,800+
Number of agents
280+
Number of employees
55 Offices in Northern California
LET'S TAKE A LOOK AT OUR PLAN TO SELL YOUR HOME
Advantages of Working with a Cooperating Broker
Working with a professional buyer’s agent can provide a host of benefits you may not have considered. Together, we can collaborate to showcase your home in its best light to a broader pool of qualified buyers, ensuring a more efficient contractto-close process for everyone involved.
Increased Exposure For Your Listing
A buyer’s agent can help get your listing in front of interested buyers they are already working with, maximizing your home’s exposure in a competitive market. More eyes mean more interest.
More Qualified Buyers
The guidance and expertise of a buyer's agent increase the likelihood that you are moving forward with qualified buyers who are informed and ready to transact. What does this mean? It translates to a lower potential for the deal to fall apart and a more efficient, painless sales process for you
Seamless Contract-to-Close
Buyer agents provide guidance and support to buyers throughout the entire contract-toclose process. This means I will have the opportunity to work with a dedicated agent on the deal’s complexities to ensure an objective approach and a seamless transaction.
Pre-Market
On-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network Media Plan
Open Houses
Assessing Our Strategy
and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Marketing your home
At The Oldham Group, we put an emphasis on modern marketing, taking a multi-pronged approach to the digital promotion of your property. This starts with a professional property website to properly showcase your home to interested buyers online.
The fist thing we do before marketing is Identify the buyer persona. For example, a Silicon Valley engineer with a net worth of $3M who likes mountain biking and comic-con. Then, we create marketing that will attract that buyer persona to your lising.
Enhanced Targeting allows us to target consumers based on the sites they visit and the apps installed on their phone. By narrowing down to profession-specific sies and apps, we can effectively target any profession or interest you can imagine. 2701 Witheridge Road
The property website includes photos, videos, virtual tours, listing details and has the ability to submit contact information as an interested buyer.
We run website traffic ads though Facebook and Instagram to drive visitors to the page. These ads are live for the duration of the listing and are updated with status changes such as “Coming Soon,” “Just Listed,” and “Price Reduction.
We also target the listing area through email campaigns. These emails are sent for each status change on your listing and are full of information for potential buyers. When sending these emails, we create a list of potential leads in the area through a mix of home buyers in our team database as well as local homeowner leads from a third party real estate farming tool.
To top off our digital listing campaign, we create and publish Google Display and Search advertisements. Very similar to the social media ads, these content pieces are posted for status changes. They drive traffc to the property website as all of the digital.
GOOGLE ADS
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Our Immediate Next Steps
Complete listing paperwork.
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market.
Let’s determine next steps together.
Continue to monitor the market and assess our strategy.
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property.
