STEPHEN BROWN
CONFIDENTIAL & PROPRIETARY
ROSA, CALIFORNIA
OVERVIEW
Santa Rosa, California, is the largest city in Sonoma County, situated in the heart of Northern California’s renowned wine country. Located about 55 miles north of San Francisco, it is bordered by Rohnert Park to the south, Windsor to the north, and Sebastopol to the west. The city experiences a Mediterranean climate, with warm, dry summers and cool, wet winters. As of the latest estimates, Santa Rosa has a population of approximately 180,000 residents.
Santa Rosa offers a mix of suburban and urban living, with a strong economy driven by healthcare, education, tourism, and the wine industry. Many residents work in local businesses, agriculture, and technology, while some commute to the greater Bay Area. The city’s downtown is a hub of activity, featuring restaurants, boutique shops, art galleries, and entertainment venues.
Santa Rosa is served by the Santa Rosa City Schools District and is home to Santa Rosa Junior College, a highly regarded community college. Several private schools also operate in the area. The Sonoma County Library system provides public library services, with the Central Library located downtown.
The city boasts numerous parks, including Howarth Park, Spring Lake Regional Park, and Annadel State Park, offering outdoor activities such as hiking, biking, and boating. Santa Rosa also hosts community events like the Sonoma County Fair, Wednesday Night Market, and the Luther Burbank Rose Parade.
Real estate in Santa Rosa ranges from historic homes in the McDonald District to modern suburban developments, with a mix of affordable and luxury housing. The area has undergone significant rebuilding efforts following recent wildfires.
Major roads include US Route 101, which runs through the city, providing easy access to San Francisco and surrounding areas. Sonoma County Airport offers regional flights, and public transit options include bus services through Sonoma County Transit and SMART train connections.
Santa Rosa has a rich history, once home to horticulturist Luther Burbank and known for its deep ties to the wine industry. It was also the inspiration for Charles Schulz’s Peanuts comics, with a museum dedicated to his work. The city blends wine country charm, cultural vibrancy, and economic opportunity, making it a desirable place to live and work.
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging. People who move to Santa Rosa, California, typically fall into several categories, reflecting the city's unique blend of attributes:
Wine Industry Professionals – Given Santa Rosa’s central location in Sonoma County’s wine country, many buyers work in the wine industry, including vineyard owners, winemakers, sommeliers, and hospitality professionals. They seek homes with proximity to wineries and scenic landscapes.
Bay Area Remote Workers – With the rise of remote work, professionals from San Francisco and Silicon Valley are relocating to Santa Rosa for its lower home prices, larger lots, and outdoor lifestyle while still being within commuting distance to the Bay Area.
Families Seeking Suburban Living – Santa Rosa attracts families looking for good schools, safe neighborhoods, and access to parks and recreational activities. The city’s affordability compared to other Bay Area cities makes it an appealing choice for young and growing families.
Retirees & Empty Nesters – Many retirees choose Santa Rosa for its mild climate, relaxed lifestyle, and proximity to medical facilities like Kaiser Permanente and Sutter Health. The availability of active adult communities and the appeal of a quieter suburban setting make it a prime destination.
First-Time Homebuyers – Compared to other parts of the Bay Area, Santa Rosa offers more affordable housing options, making it a popular choice for first-time homebuyers who want to enter the real estate market without the extreme prices of San Francisco or Silicon Valley.
Real Estate Investors & Vacation Home Buyers – Investors are drawn to Santa Rosa’s growing market, purchasing rental properties or short-term vacation homes near wineries and outdoor attractions. The city’s desirability as a weekend retreat also attracts second-home buyers looking for a peaceful escape from urban life. 01 02 03 04 05 06 07
Outdoor & Nature Enthusiasts – With access to parks, hiking trails, and scenic landscapes, Santa Rosa attracts buyers who enjoy outdoor activities such as cycling, hiking, and wine country living. The proximity to the Russian River, Bodega Bay, and Sonoma Coast State Park is a significant draw.
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
KRYSTAL RUBIO-GOMEZ
REALTOR® | DRE 2130938
707.309.6616
KRYSTAL.RUBIOGOMEZ@COMPASS.COM
Krystal grew up in the mountains of Northern California, where she developed a deep love for the natural beauty and tranquility of the region. After spending five years living in Monterey County, where her real estate career began, she ultimately chose to make Sonoma County her home. She was captivated by its stunning landscapes, vibrant communities, and coastal proximity.
With an entrepreneurial spirit instilled from a young age, Krystal understands the power of homeownership and investment properties. She is fluent in Spanish and holds a Bachelor's Degree in Criminal Justice along with a Paralegal Certificate, giving her a strong advantage when navigating real estate contracts and documents.
Krystal is passionate about providing exceptional service to her clients in Monterey and Sonoma County, whether they’re buying or selling a home. Her goal is to offer a seamless real estate experience, ensuring that every client feels supported and informed throughout the entire process. Above all, she aims to become your lifelong real estate advisor and trusted expert in the local market.
Learn more by visiting https://oldhamgroupluxury.com/team
When Krystal isn't helping her clients achieve their real estate goals, you’ll find her exploring the beautiful Sonoma County countryside, biking, or cooking
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business. partner, Jennifer and their adorable Boston Terriers Abby and Quincy.
Learn more by visiting https://oldhamgroupluxury.com/team
Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT TESTIMONIALS
When we first listed our home for sale, we chose a realtor that had previously sold our home about 9 years ago. Little did we know that it was a bad decision. We ended up cancelling the listing and I went through the process of trying to find the best agent there is to list, sell and represent our home. After Speaking with Krystal initially over the phone I knew instantly that should we be the perfect agent for us. (Even though I had three other agents I had yet to speak to. The owners of Oldham group Jen and Andrew were amazing as well and made us feel so comfortable and at ease. They explained everything meticulously in detail and lined out the process in such an organized manner. Their team is so efficient like a well-oiled machine. I cannot recommend Krystal (Oldham Group) enough. She is a wonderful and intelligent person, is so detailed and organized. Sends out emails and answers text and questions any time of day. She is always available, always on time and made this process so easy. She has such a bright and bubbly personality and makes you feel at ease in such a stressful time. I would one thousand percent find Kyrstal again if I ever need her to help buy or sell my home. She deserves more than 5 stars.
SELLER
I don't think we could have gone through this stressful process without the help and guidance of Krystal! Her calm nature and wide scope of knowledge were so helpful and provided us with the reassurance we needed moving forward with a big purchase in a volatile economy. Every time we voiced concerns, she somehow always had a solution, beneficial advice, or pointed us in the direction of her many connections. She takes off any additional stress the journey entails, and we really needed that! Will definitely recommend Krystal to all family and friends! AND she was kind enough to assemble a 'welcome home basket' filled with treats. She goes above and beyond.
BUYER
House sales is one of the biggest and most important purchases one makes in their lifetimes, but when you add to that a very complicated personal situation and bank loan situation, I really needed someone who was knowledgeable, professional, and patient. Krystal was all of that and more! I couldn’t have done this without her. She stepped up when things weren’t smooth in the process (due to external circumstances), and she always kept her cool, always communicated effortlessly and often with everyone involved, and knew how to move everything along. She has a sweet personality that makes her easy to be around and has the business acumen that makes property sales a breeze, even when they are a complicated situations. I can’t thank Krystal enough for making my dream house mine and making the process so pleasant, which I am certain no one else could have done!
BUYER
OLDHAM GROUP
Jennifer Oldham
DRE #: 01325650
408.835.4119
jennifer@compass.com
Andrew Oldham
DRE #: 01207289
408.393.0773
andrew.oldham@compass.com
650.6952750
laura.iseman@compass.com
Caitlin Yates DRE #: 02137957
415.650.0583
caitlin.yates@compass.com
Agent | DRE# 02130938
krystal.rubiogomez@compass.com 530.925.9115
Santa Rosa, CA 95409
ADDRESS SUBJECT
1439 Grey Hawk Way, Santa Rosa, CA 95409
1413 Snowy Cloud Way, Santa Rosa, CA 95409
5675 Raters Dr, Santa Rosa, CA 95409
5638 Raters Dr, Santa Rosa, CA 95409
ADDRESS SUBJECT
1439 Grey Hawk Way, Santa Rosa, CA 95409
CONTRACT DATE
1413 Snowy Cloud Way, Santa Rosa, CA 95409
5675 Raters Dr, Santa Rosa, CA 95409
5638 Raters Dr, Santa Rosa, CA 95409
ADDRESS SUBJECT
1439 Grey Hawk Way, Santa Rosa, CA 95409
1228 Hidden Creek Pl, Santa Rosa, CA 95409
515 Drake Dr, Santa Rosa, CA 95409
4209 Kintyre Rd, Santa Rosa, CA 95409
ADDRESS SUBJECT
1439 Grey Hawk Way, Santa Rosa, CA 95409
DATE
1228 Hidden Creek Pl, Santa Rosa, CA 95409
515 Drake Dr, Santa Rosa, CA 95409
4209 Kintyre Rd, Santa Rosa, CA 95409
Comparable property #1
Santa Rosa, CA 95409
1413 Snowy Cloud Way
Listing description
Nestled in a sought-after Santa Rosa neighborhood, this three-bedroom, 2.5-bathroom home presents a seamless fusion of style and practicality. With a combined dining and kitchen area and a spacious living room, it offers versatile living spaces for both relaxation and entertaining. Upstairs, a spacious primary suite complemented by two additional bedrooms and a full bath, ensuring comfort and convenience. A charming backyard with two patios and a shed invites outdoor enjoyment + storage convenience. Don't miss the extensive updates and convenient location near highways, wineries, and shopping!
Listed Date May 27, 2024 Contract Date Jun 24, 2024
Date Jun 24, 2024
Comparable property #1
1413 Snowy Cloud Way
Comparable property #2
Santa Rosa, CA 95409
Listing description
LOVELY Rincon Valley single story home sold by original owner. Home currently lives as a 2 Bedroom home (tax records reflect 3 bedrooms), but can be converted back to 3 Bedrooms easily. Tall Commanding Ceilings, gracious living room with custom built in bookshelves and storage, large kitchen with eat in space. Walk out backyard is quite private, featuring a curbed patio and lovely plantings. Perfect location to entertain. Garage is extra tall and allows for abundant storage. Close to all amenities...there is a path from the end of the street that connects to a nearby shopping center and grocery store. Award winning schools nearby and sought after recreation Trione-Annadel State Park, Spring Lake and Sonoma Valley Wineries.
Aug 08, 2024
Aug 09, 2024
Comparable property #2
5675 Raters Dr
Comparable property #3
Santa Rosa, CA 95409
Listing description
Welcome Home! This charming single-level residence with fresh interior paint, boasts 3 bedrooms and 2 modern bathrooms, perfect for comfortable living. Enjoy the convenience of newer ducting, air conditioning, and a furnace, ensuring year-round comfort and enjoy the charming, low maintenance backyard. The fresh flooring throughout adds a touch of elegance to the home. Located just moments away from shopping centers, you'll have everything you need right at your doorstep. Don't miss the opportunity to make this well-maintained, move-in ready home yours!
Listed Date Jul 11, 2024
Contract Date Aug 19, 2024
Sold Date Aug 23, 2024 DOM - Days on Market 21
Comparable property #3
5638 Raters Dr
Comparable property #4
Santa Rosa, CA 95409
Listing description
Discover a unique opportunity in the sought-after Rincon Valley! This property features two charming homes, ideally situated near shopping and transportation. The main house is a single-level, two-bedroom, two-bath residence with a bright, open floor plan. Recent updates include new flooring throughout and central heating and A/C, ensuring a comfortable and inviting atmosphere. The second, detached home, located above the two one-car garages, offers a cozy one-bedroom, one-bath layout. It also boasts new flooring and overlooks a serene greenbelt, providing a peaceful retreat. A private patio separates the two homes, making this property perfect for multi-generational living, investment opportunities, or an owner who wants to live in one home while renting out the other.
Comparable property #4
1228 Hidden Creek Pl
Comparable property #5
Santa Rosa, CA 95409 515
Listing description
A remodeled stunner, located in desirable Rincon Valley. Extensively renovated is this Single Story Home. Remodeled Kitchen offers an open floor plan into the family room. New Shaker White Kitchen/Bathroom Cabinets w/Quartz Counter tops. Tile back-splash. Remodeled bathrooms. New stainless Kitchen Range, Dishwasher, Microwave, wine fridge & Sink. New waterproof Laminate flooring, baseboards & Crown Molding. Smooth Ceilings & LED can lighting. New Water Heater and Gas Furnace, dual pane windows, and Patio Slider. New roof and gutters. New garage doors & openers. Freshly painted Interior & Exterior. Nicely landscaped low maintenance front & rear yard. New rear fence. This house looks and smells new & is not to me missed.
Comparable property #5
515 Drake Dr
Comparable property #6
Santa Rosa, CA 95409
Listing description
This beautifully updated corner-lot home sits in a peaceful neighborhood near Santa Rosa Creek and Flat Rock Park. Offering 3 bedrooms and 2.5 bathrooms, it features freshly painted interiors, exteriors, wood floors, custom shutters, and dual zone air conditioning for year-round comfort. The spacious primary suite includes a large closet and private bathroom. An open floor plan seamlessly connects the dining room and living room, complete with a cozy gas fireplace. The kitchen is well-appointed with a breakfast bar, dining area, and stainless steel appliances. Additional amenities include a powder room, full laundry room, and a finished 2-car garage. A glass sliding door leads to a charming backyard retreat. Equipped with a portable generator, this home ensures reliability during power outages. Rarely available in such a desirable location, this property offers modern updates and tranquility, making it a must-see for discerning buyers.
Jul 15, 2024 Contract Date Aug 12, 2024 Sold Date Aug 20, 2024 DOM - Days on Market 10
Comparable property #6
4209 Kintyre Rd
Jul 15, 2024 Aug 12, 2024 Aug 20, 2024 10
Jun 18, 2024 Aug 26, 2024 Aug 28, 2024 21
$529Aug 20, 2024 Sep 16, 2024 Oct 16, 2024 27
Jul 11, 2024 Aug 19, 2024 Aug 23, 2024 21
Jul 08, 2024 Aug 08, 2024 Aug 09, 2024 3
$572May 27, 2024 Jun 24, 2024 Jun 24, 2024 9
Suggested listing price
Price estimate for 1439 Grey Hawk Way
Price to be Determined
Sold listing average (6)
$720,000
$581 Per Sq Ft 15 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
An Extensive Referral Network of the Top Real Estate Agents
11% of Compass transactions resulted directly from referrals to Compass*
72 Markets
28K+ Agents**
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already changing outcomes today. Not only has the company invested almost $1.5B dollars in tech over a 10-year period¹, but we continue to spend more than $100M annually on research and development² to help our agents make buying or selling easier for you.
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 28K+ Network of Top Agents Nationwide
In 2023, 11% of Compass transactions resulted directly from referrals to Compass³, demonstrating the power and reach of our nationwide network a network that arms us with privileged access to the homes you’ve been waiting to find and the prospects ready to buy.
Your listing in the hands of international buyers
Barnes International Realty
Compass has established a program with BARNES International Realty to showcase your listings to their international network of ultrahigh-net-worth luxury consumers and leading brokers.
As a leader in high-end real estate and an ambassador for the art of living, BARNES is present in more than 75 exceptional destinations, from major international cities to the most beautiful resorts.
Our program with BARNES gives you access to:
1,300
Luxury Agents
150K
International Clients
Offices in the World
19
122 Countries
Your Buyer Follows Compass
250M+
Annual website and social media impressions*
150B+
2021 PR Impressions**
Digital Reach
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Placing your property where your buyers are searching.
Once your home is listed on the MLS, it will be syndicated to some of the top real estate platforms domestically and in 60+ countries globally. This will allow us to get maximum exposure for your home.
Top Domestic Syndication Platforms, Including
Zillow The Wall Street Journal Mansion Global Trulia
Countries We Syndicate to Internationally*
Argentina
Australia
Belgium
Bulgaria
Cambodia
Canada
Chile
China
Colombia
Czechia
Denmark
Estonia
Fiji
France
French Polynesia
Germany
Greece
Hong Kong
India
Indonesia
Ireland
Italy
Japan
Kazakhstan
Laos
Latvia
Luxembourg
Macau
Malaysia
Mexico
Monaco
Morocco
Myanmar
Netherlands
New Caledonia
Panama
Papua New Guinea
Peru
Philippines
Poland
Portugal
Qatar
Romania
Senegal
Serbia
Singapore
Slovakia
South Africa
Spain
Switzerland
Tanzania
Thailand
Tunisia
Turkey
United Arab
Emirates
United Kingdom
United States
Uruguay
Venezuela
Vietnam
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey/Santa Cruz
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
7.9K+
Number of agents
600+
Number of employees
110+
Offices throughout California
Outperforming the competition in the Bay Area. $24B+
Sales volume in the Bay Area in 2023*
Outperforming the competition in Santa Clara County.
$5.8B+
Sales volume in Santa Clara County in 2023*
2023 Top 4 Santa Clara County Brokerages Percentage Market Share
Discover the pinnacle of luxury real estate.
Prestigious. Exclusive. Emboldened.
Our clients continue to choose Compass as the market leader for luxury homes in Northern California.
#1 Market Share for Ultra-Luxury Home Sales ($10M+) in 2023*
#1 Market Share for Luxury Home Sales ($5M+) in 2023*
2023 Top 4 Brokerages Percentage Luxury Market Share in the Silicon Valley / Peninsula ($5M+ Homes)
Elevate all aspects of your elite property through enhanced aesthetics, emboldened exposure, and an unparalleled network of top brokers.
luxuryatcompass.com
Stay on top of the market and keep your clients informed with monthly dedicated emails and quartlery reports highlighting key properties and trends.
Wealth Mapping
Identify and plan strategic outreach through our partnership with Wealth-X.
Curated Magazine
Distributed globally, this specialized periodical is the essence of Compass Luxury and features our most prestigious properties throughout the country.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Our Success in the Bay Area.
Sales volume in 2023* $24B+
3,800+
Number of agents
280+
Number of employees
55 Offices in Northern California
LET'S TAKE A LOOK AT OUR PLAN TO SELL YOUR HOME
Advantages of Working with a Cooperating Broker
Working with a professional buyer’s agent can provide a host of benefits you may not have considered. Together, we can collaborate to showcase your home in its best light to a broader pool of qualified buyers, ensuring a more efficient contractto-close process for everyone involved.
Increased Exposure For Your Listing
A buyer’s agent can help get your listing in front of interested buyers they are already working with, maximizing your home’s exposure in a competitive market. More eyes mean more interest.
More Qualified Buyers
The guidance and expertise of a buyer's agent increase the likelihood that you are moving forward with qualified buyers who are informed and ready to transact. What does this mean? It translates to a lower potential for the deal to fall apart and a more efficient, painless sales process for you
Seamless Contract-to-Close
Buyer agents provide guidance and support to buyers throughout the entire contract-toclose process. This means I will have the opportunity to work with a dedicated agent on the deal’s complexities to ensure an objective approach and a seamless transaction.
Pre-Market
On-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network Media Plan
Open Houses
Assessing Our Strategy
and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Sell Your Home, Keep Your Privacy
Private Exclusives with Compass
A private exclusive listing is an off-market home that can be shared by a Compass agent directly with their colleagues and their buyers. Property details aren’t disseminated widely and won’t appear on public home search websites. This allows you to control what information is shared about you and your home while still getting exposure to top agents at Compass.
Discretion
Privacy is the ultimate commodity and the decision to sell your home is a personal one.
Flexibility
Decide when to share details about your home, including price, more broadly on your own timing.
Quality
Retain exposure to Compass agents, including premium placement on our agent facing platform.
Value
Get the best offer by testing the market privately to gather key insights without your listing getting stale.
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Marketing your home
At The Oldham Group, we put an emphasis on modern marketing, taking a multi-pronged approach to the digital promotion of your property. This starts with a professional property website to properly showcase your home to interested buyers online.
The fist thing we do before marketing is Identify the buyer persona. For example, a Silicon Valley engineer with a net worth of $3M who likes mountain biking and comic-con. Then, we create marketing that will attract that buyer persona to your lising.
Enhanced Targeting allows us to target consumers based on the sites they visit and the apps installed on their phone. By narrowing down to profession-specific sies and apps, we can effectively target any profession or interest you can imagine. 2701 Witheridge Road
The property website includes photos, videos, virtual tours, listing details and has the ability to submit contact information as an interested buyer.
We run website traffic ads though Facebook and Instagram to drive visitors to the page. These ads are live for the duration of the listing and are updated with status changes such as “Coming Soon,” “Just Listed,” and “Price Reduction.
We also target the listing area through email campaigns. These emails are sent for each status change on your listing and are full of information for potential buyers. When sending these emails, we create a list of potential leads in the area through a mix of home buyers in our team database as well as local homeowner leads from a third party real estate farming tool.
To top off our digital listing campaign, we create and publish Google Display and Search advertisements. Very similar to the social media ads, these content pieces are posted for status changes. They drive traffc to the property website as all of the digital.
GOOGLE ADS
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Our Immediate Next Steps
Complete listing paperwork.
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market.
Let’s determine next steps together.
Continue to monitor the market and assess our strategy.
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property.
