LYAD & AMANI JARADAT
OVERVIEW
American Canyon is a city located in southern Napa County, approximately 35 miles northeast of San Francisco and 6 miles south of Napa. Incorporated in 1992, it serves as the southern gateway to Napa Valley, offering a blend of suburban living and access to renowned wine country
The city's economy is diverse, encompassing industries such as wine production, food manufacturing, logistics, and retail Major employers include Coca-Cola, Mezzetta, and Amazon, reflecting its strategic position within the Napa Valley regional economy.
American Canyon is part of the Napa Valley Unified School District, featuring three elementary schools, one middle school, and one high school. The city is also in proximity to higher education institutions like Napa Valley College and Touro University
The city boasts over 70 acres of developed parkland, including the 640-acre Newell Open Space Preserve and the Wetlands Edge Trail, providing residents with ample opportunities for outdoor activities such as hiking, biking, and bird-watching
Transportation in American Canyon is facilitated by major highways, including State Route 29, which runs through the city, and nearby connections to Highways 12 and 37, offering convenient access to the broader Bay Area.
With a population of approximately 21,700 as of 2023, American Canyon is a culturally diverse community, characterized by its family-friendly atmosphere, economic opportunities, and proximity to both urban centers and natural landscapes
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging.
01
Bay Area Commuters Seeking Affordability: Professionals working in San Francisco or Oakland are attracted to American Canyon for its more affordable housing options compared to other Bay Area cities. With access to major highways and proximity to the Vallejo Ferry Terminal, it offers a manageable commute while providing a suburban lifestyle.
02
Families Prioritizing Education and Community: Families looking for a safe, community-oriented environment are drawn to American Canyon's reputable schools within the Napa Valley Unified School District The city's numerous parks and familyfriendly amenities make it an ideal place to raise children.
03
First-Time Homebuyers Utilizing Assistance Programs: Individuals and couples aiming to enter the housing market find American Canyon appealing due to available firsttime homebuyer assistance programs. These programs can provide financial support, making homeownership more accessible.
04
Retirees Seeking a Peaceful Environment: Retirees looking for a quieter, more relaxed setting appreciate American Canyon's suburban charm and proximity to Napa Valley's scenic beauty. The availability of single-story homes and community resources caters to their lifestyle preferences
05
Investors Targeting Growth Opportunities: Real estate investors recognize American Canyon's potential for growth, given its strategic location near Napa Valley and ongoing development projects. The city's expanding infrastructure and housing demand present promising investment opportunities.
American Canyon attracts a wide range of buyers, from Bay Area commuters seeking affordability to families prioritizing great schools and community life. With its suburban charm, proximity to Napa Valley, and strong growth potential, the city appeals to first-time buyers, retirees, and investors alike
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
KRYSTAL RUBIO-GOMEZ
MONTEREY PENINSULA SPECIALIST
REALTOR® | DRE 2130938
707.309.6616
KRYSTAL.RUBIOGOMEZ@COMPASS.COM
Krystal grew up in the mountains of Northern California, where she developed a deep love for the natural beauty and tranquility of the region. After spending five years living in Monterey County, where her real estate career began, she ultimately chose to make Sonoma County her home. She was captivated by its stunning landscapes, vibrant communities, and coastal proximity.
With an entrepreneurial spirit instilled from a young age, Krystal understands the power of homeownership and investment properties. She is fluent in Spanish and holds a Bachelor's Degree in Criminal Justice along with a Paralegal Certificate, giving her a strong advantage when navigating real estate contracts and documents.
Krystal is passionate about providing exceptional service to her clients in Monterey and Sonoma County, whether they’re buying or selling a home. Her goal is to offer a seamless real estate experience, ensuring that every client feels supported and informed throughout the entire process. Above all, she aims to become your lifelong real estate advisor and trusted expert in the local market.
AREAS SERVICED
Monterey County Sonoma County
Learn more by visiting https://oldhamgroupluxury.com/team
When Krystal isn't helping her clients achieve their real estate goals, you’ll find her exploring the beautiful Sonoma County countryside, biking, or cooking
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business. partner, Jennifer and their adorable Boston Terriers Abby and Quincy.
Learn more by visiting https://oldhamgroupluxury.com/team
Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT
TESTIMONIALS
When we first listed our home for sale, we chose a realtor that had previously sold our home about 9 years ago. Little did we know that it was a bad decision. We ended up cancelling the listing and I went through the process of trying to find the best agent there is to list, sell and represent our home After Speaking with Krystal initially over the phone I knew instantly that should we be the perfect agent for us. (Even though I had three other agents I had yet to speak to. The owners of Oldham group Jen and Andrew were amazing as well and made us feel so comfortable and at ease. They explained everything meticulously in detail and lined out the process in such an organized manner. Their team is so efficient like a well-oiled machine. I cannot recommend Krystal (Oldham Group) enough. She is a wonderful and intelligent person, is so detailed and organized. Sends out emails and answers text and questions any time of day. She is always available, always on time and made this process so easy. She has such a bright and bubbly personality and makes you feel at ease in such a stressful time. I would one thousand percent find Kyrstal again if I ever need her to help buy or sell my home. She deserves more than 5 stars
SELLER
Krystal did an excellent job in guiding me through all aspects of my real estate experience. She was very responsive, answered all my questions, and knowledgeable in her ability to explain real estate documents and disclosures. Krystal was very personable and went above and beyond to help me find a house that would match my budget and my vision of home sweet home
BUYER
Jennifer Oldham
DRE #: 01325650
408.835.4119
jennifer@compass.com
Andrew Oldham
DRE #: 01207289
408.393.0773
andrew.oldham@compass.com
650.6952750
laura.iseman@compass.com
Caitlin Yates DRE #: 02137957
415.650.0583
caitlin.yates@compass.com
Agent | DRE# 02130938
krystalrubiogomez@compasscom 5309259115
CA 94503
LISTING DESCRIPTION
Contractor special! Single Family Home that offers 3BD/1BA with 1166 sqft of living space, within minutes of shopping, restaurants, highly rated Napa County Schools and the Napa Valley. "bring your tools and get some sweat equity"
Date Nov 27, 2023
Date Dec 11, 2023
Date Jan 16, 2024
Subject property
113 Donaldson Way
ADDRESS SUBJECT
113 Donaldson Way, American Canyon, CA 94503
215 Carolyn Dr, American Canyon, CA 94503
38 Amarillo Dr, American Canyon, CA 94503
16 Carolyn Dr, American Canyon, CA 94503
ADDRESS SUBJECT
113 Donaldson Way, American Canyon, CA 94503
215 Carolyn Dr, American Canyon, CA 94503
38 Amarillo Dr, American Canyon, CA 94503 COMP #3
16 Carolyn Dr, American Canyon, CA 94503
CONTRACT DATE Dec 11, 2023 Sep 23, 2024 May 20, 2020 Apr 08, 2025
DATE Jan 16, 2024 Oct 18, 2024
ADDRESS SUBJECT
113 Donaldson Way, American Canyon, CA 94503
-
532 Donaldson Way, American Canyon, CA 94503
143 W Carolyn Dr, American Canyon, CA 94503
1611 Rio Grande, American Canyon, CA 94503
ADDRESS SUBJECT
113 Donaldson Way, American Canyon, CA 94503
532 Donaldson Way, American Canyon, CA 94503
143 W Carolyn Dr, American Canyon, CA 94503 COMP #6
1611 Rio Grande, American Canyon, CA 94503
CONTRACT DATE Dec 11, 2023 Mar 29, 2025 Dec 13, 2024 Nov 14, 2024
ADDRESS SUBJECT
113 Donaldson Way, American Canyon, CA 94503
Flamingo Ct, American Canyon, CA 94503
ADDRESS SUBJECT
113 Donaldson Way, American Canyon, CA 94503
10 Flamingo Ct, American Canyon, CA 94503
CONTRACT DATE Dec 11, 2023SOLD DATE Jan 16, 2024DOM - DAYS ON MARKET 14 5
Comparable property #1
American Canyon, CA 94503
Listing description
Welcome to 215 Carolyn Dr, a delightful 3-bedroom, 1-bathroom home nestled in Napa County. This residence boasts an open concept living room, perfect for modern living and entertaining. The spacious backyard is ideal for hosting gatherings and enjoying outdoor activities. Conveniently located, this home is just 15 minutes from the San Francisco Ferry Terminal and downtown Napa, offering easy access to city amenities and worldrenowned wine country. Families will appreciate the proximity to Donaldson Way Elementary, only two blocks away. Discover the perfect blend of comfort and convenience in this charming American Canyon home.
Listed Date Jul 08, 2024 Contract Date Sep 23, 2024
Date Oct 18, 2024
Comparable property #1
215 Carolyn Dr
Comparable property #2
Listing description
Don't miss this beautiful and cozy Home w/ 3 Bedrooms & 1 bathrooms in American Canyon. 1014 sqft and Lot Size 4,655 sqft. Upgraded kitchen. Close to shopping, restaurants, golf courses, schools, and parks.
Convenient access to Highway 29, and only minutes from downtown Napa Valley. You will not find a home like this every day. The pictures tell the tale of a very special home. Your home search is over, Welcome Home!
Listed Date Dec 16, 2019 Contract Date May 20, 2020 Sold Date Dec 28, 2021
Comparable property #2
38 Amarillo Dr
Comparable property #3
Listing description
Freshly updated with designer paint inside and out This cozy, light filled, 3bedroom, 2-bathroom home awaits you in desirable American Canyon. Gleaming wood floors and open beam ceilings create stunning living space and add style. Windows throughout the house dressed with plantation shutters that complete the sophisticated look and enhance privacy. The property features an extra large garage, suitable for many uses, a gated entry and large leveled back yard with covered patio that is perfect for entertaining. This charming home located in well established neighborhood in close proximity to elementary and middle schools. Easy commute location to San Francisco, East Bay and just minutes from Napa.
Date Apr 08, 2025
Comparable property #3
Listing description
Calling all investors and handy homeowners! This is your opportunity to bring new life to a home with incredible potential! Nestled in the heart of American Canyon, this serious fixer is ready for a transformation. With a little vision and a lot of elbow grease, this property could shine once again. Located just minutes from top-rated schools, parks, restaurants, and grocery stores, this home offers, both, convenience and community. Commuters will appreciate the easy access to Hwy 29, while outdoor enthusiasts will love being close to the American Canyon Wetlands and its scenic walking trails. If you ' re not afraid to roll up your sleeves, this could be the perfect project for you. Don't miss the chance to restore and reimagine this homebring your tools, your creativity, and make it beautiful again!
Comparable property #5
Listing description
Welcome to 143 W Carolyn Dr American Canyon! This remodeled 3 bedroom 1 bath situated on a large corner lot offering ample space and RV parking potential. Ideally located within the highly sought after Napa School District, close to parks, and shopping. Enjoy an open layout with new flooring, paint, and appliances. The large lot offers plenty of outdoor space and endless potential. An open layout invites natural light throughout, creating a warm and inviting atmosphere. Newly renovated and a prime location, this home is turn key and move in ready. Welcome home!
Date Nov 17, 2024 Contract Date Dec 13, 2024
Date Dec 17, 2024
Comparable property #5
143 W Carolyn Dr
Comparable property #6
1611 Rio Grande
Listing description
Original home with a permitted garage conversion with Family room- Can also be used as a play room. Bath and Laundry room.3 bedroom 2 bath one with stand alone shower. Looking to Entertain, check out this Huge Back yard with plenty of space. Looking to add a unit in the future such as an ADU- come and see all the potential this home has
Comparable property #7
10 Flamingo Ct
Price estimate for 113 Donaldson Way
Price to be Determined
Sold listing average (6)
$534,750
$487 Per Sq Ft 35 Days on Market
Active listing average (1)
$620,000
$471 Per Sq Ft 5 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Thank you for the opportunity to list your
- when you ’ re ready, we’ll send over a marketing plan and contract for you to sign. Talk soon!
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Pre-Market Your Home as a Compass
Private Exclusive
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Test Your Price & Gain Insights
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
An Extensive Referral Network of the Top Real Estate Agents
11% of Compass transactions resulted directly from referrals to Compass*
72 Markets
28K+ Agents**
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already changing outcomes today. Not only has the company invested almost $1.5B dollars in tech over a 10-year period¹, but we continue to spend more than $100M annually on research and development² to help our agents make buying or selling easier for you.
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 28K+ Network of Top Agents Nationwide
In 2023, 11% of Compass transactions resulted directly from referrals to Compass³, demonstrating the power and reach of our nationwide network a network that arms us with privileged access to the homes you’ve been waiting to find and the prospects ready to buy.
Your listing in the hands of international buyers
Barnes International Realty
Compass has established a program with BARNES International Realty to showcase your listings to their international network of ultrahigh-net-worth luxury consumers and leading brokers.
As a leader in high-end real estate and an ambassador for the art of living, BARNES is present in more than 75 exceptional destinations, from major international cities to the most beautiful resorts.
Our program with BARNES gives you access to:
1,300
Luxury Agents
150K
International Clients
Offices in the World
19
122 Countries
Your Buyer Follows Compass
250M+
Annual website and social media impressions*
150B+
2021 PR Impressions**
Digital Reach
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Placing your property where your buyers are searching.
Once your home is listed on the MLS, it will be syndicated to some of the top real estate platforms domestically and in 60+ countries globally. This will allow us to get maximum exposure for your home.
Top Domestic Syndication Platforms, Including
Zillow The Wall Street Journal Mansion Global Trulia
Countries We Syndicate to Internationally*
Argentina
Australia
Belgium
Bulgaria
Cambodia
Canada
Chile
China
Colombia
Czechia
Denmark
Estonia
Fiji
France
French Polynesia
Germany
Greece
Hong Kong
India
Indonesia
Ireland
Italy
Japan
Kazakhstan
Laos
Latvia
Luxembourg
Macau
Malaysia
Mexico
Monaco
Morocco
Myanmar
Netherlands
New Caledonia
Panama
Papua New Guinea
Peru
Philippines
Poland
Portugal
Qatar
Romania
Senegal
Serbia
Singapore
Slovakia
South Africa
Spain
Switzerland
Tanzania
Thailand
Tunisia
Turkey
United Arab
Emirates
United Kingdom
United States
Uruguay
Venezuela
Vietnam
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey/Santa Cruz
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
7.9K+
Number of agents
600+
Number of employees
110+
Offices throughout California
Outperforming the competition in the Bay Area. $24B+
Sales volume in the Bay Area in 2023*
Outperforming the competition in Santa Clara County.
$5.8B+
Sales volume in Santa Clara County in 2023*
2023 Top 4 Santa Clara County Brokerages Percentage Market Share
Discover the pinnacle of luxury real estate.
Prestigious. Exclusive. Emboldened.
Our clients continue to choose Compass as the market leader for luxury homes in Northern California.
#1 Market Share for Ultra-Luxury Home Sales ($10M+) in 2023*
#1 Market Share for Luxury Home Sales ($5M+) in 2023*
2023 Top 4 Brokerages Percentage Luxury Market Share in the Silicon Valley / Peninsula ($5M+ Homes)
Elevate all aspects of your elite property through enhanced aesthetics, emboldened exposure, and an unparalleled network of top brokers.
luxuryatcompass.com
Stay on top of the market and keep your clients informed with monthly dedicated emails and quartlery reports highlighting key properties and trends.
Wealth Mapping
Identify and plan strategic outreach through our partnership with Wealth-X.
Curated Magazine
Distributed globally, this specialized periodical is the essence of Compass Luxury and features our most prestigious properties throughout the country.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Our Success in the Bay Area.
Sales volume in 2023* $24B+
3,800+
Number of agents
280+
Number of employees
55 Offices in Northern California
LET'S TAKE A LOOK AT OUR PLAN TO SELL YOUR HOME
Advantages of Working with a Cooperating Broker
Working with a professional buyer’s agent can provide a host of benefits you may not have considered. Together, we can collaborate to showcase your home in its best light to a broader pool of qualified buyers, ensuring a more efficient contractto-close process for everyone involved.
Increased Exposure For Your Listing
A buyer’s agent can help get your listing in front of interested buyers they are already working with, maximizing your home’s exposure in a competitive market. More eyes mean more interest.
More Qualified Buyers
The guidance and expertise of a buyer's agent increase the likelihood that you are moving forward with qualified buyers who are informed and ready to transact. What does this mean? It translates to a lower potential for the deal to fall apart and a more efficient, painless sales process for you
Seamless Contract-to-Close
Buyer agents provide guidance and support to buyers throughout the entire contract-toclose process. This means I will have the opportunity to work with a dedicated agent on the deal’s complexities to ensure an objective approach and a seamless transaction.
Pre-Market
On-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network Media Plan
Open Houses
Assessing Our Strategy
and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Marketing your home
At The Oldham Group, we put an emphasis on modern marketing, taking a multi-pronged approach to the digital promotion of your property. This starts with a professional property website to properly showcase your home to interested buyers online.
The fist thing we do before marketing is Identify the buyer persona. For example, a Silicon Valley engineer with a net worth of $3M who likes mountain biking and comic-con. Then, we create marketing that will attract that buyer persona to your lising.
Enhanced Targeting allows us to target consumers based on the sites they visit and the apps installed on their phone. By narrowing down to profession-specific sies and apps, we can effectively target any profession or interest you can imagine. 2701 Witheridge Road
The property website includes photos, videos, virtual tours, listing details and has the ability to submit contact information as an interested buyer.
We run website traffic ads though Facebook and Instagram to drive visitors to the page. These ads are live for the duration of the listing and are updated with status changes such as “Coming Soon,” “Just Listed,” and “Price Reduction.
We also target the listing area through email campaigns. These emails are sent for each status change on your listing and are full of information for potential buyers. When sending these emails, we create a list of potential leads in the area through a mix of home buyers in our team database as well as local homeowner leads from a third party real estate farming tool.
To top off our digital listing campaign, we create and publish Google Display and Search advertisements. Very similar to the social media ads, these content pieces are posted for status changes. They drive traffc to the property website as all of the digital.
GOOGLE ADS
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property