PREPARED FOR VICTORIA SHEN
OVERVIEW
Menlo Park, California is a charming city located in the San Francisco Bay Area, situated in San Mateo County. It's known for its affluent neighborhoods, beautiful parks, and its proximity to major tech companies in Silicon Valley. Menlo Park is located on the San Francisco Peninsula, about 30 miles south of San Francisco and about 20 miles north of San Jose. It's bordered by Palo Alto to the north and Atherton to the south. Menlo Park was founded in the 1850s and became a popular area for wealthy San Franciscans seeking a retreat from the city. The city's name is derived from Menlo Park, New Jersey, which was the site of Thomas Edison's famous invention factory. Menlo Park is primarily a residential area, characterized by tree-lined streets, spacious homes, and wellmaintained neighborhoods. It has a suburban feel with a mix of architectural styles, ranging from historic Victorian homes to modern estates. Menlo Park is home to several major technology companies, including Facebook, which has its headquarters there. Many other tech companies and startups are located in the surrounding areas, contributing to the region's reputation as a global center for innovation. The city is served by the Menlo Park City School District and the Las Lomitas Elementary School District. It is also home to Menlo College, a private four-year college known for its business and entrepreneurship programs. Menlo Park offers residents and visitors plenty of recreational opportunities. The city has numerous parks, including Bedwell Bayfront Park, which offers beautiful views of the San Francisco Bay. The nearby Santa Cruz Mountains provide opportunities for hiking, biking, and other outdoor activities. Despite its relatively small size, Menlo Park has a vibrant cultural scene. The city hosts various events and festivals throughout the year, including the Menlo Summerfest and the Connoisseurs' Marketplace. Additionally, nearby Palo Alto and San Francisco offer a wide range of cultural attractions, dining options, and entertainment venues. Overall, Menlo Park is a picturesque and affluent city with a strong sense of community and a thriving economy driven by its proximity to Silicon Valley. It's known for its high quality of life, excellent schools, and abundant recreational opportunities.
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging
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Tech Professionals: Due to its proximity to Silicon Valley, Menlo Park attracts many individuals working in the technology industry. Employees of major tech companies such as Facebook, as well as entrepreneurs and startup founders, often choose to live in Menlo Park for its convenience and close proximity to their workplaces.
Affluent Families: Menlo Park is known for its affluent neighborhoods and high property values. Many wealthy families are attracted to the area for its excellent schools, safe environment, and upscale amenities.
Education and Academia: With institutions like Stanford University nearby, Menlo Park appeals to academics, researchers, and students. Faculty members, researchers, and students affiliated with Stanford may choose to live in Menlo Park due to its proximity to the university and its academic environment.
Retirees: Menlo Park's tranquil neighborhoods, mild climate, and access to recreational activities make it an attractive destination for retirees looking to enjoy a comfortable and active lifestyle in their later years.
Arts and Culture Enthusiasts: While Menlo Park itself may not be as culturally vibrant as neighboring cities like Palo Alto or San Francisco, it still offers access to a range of cultural amenities and events. Individuals interested in the arts, music, and cultural activities may choose to live in Menlo Park for its proximity to these offerings.
Nature Lovers: Menlo Park's location on the San Francisco Peninsula provides easy access to outdoor recreational opportunities such as hiking, biking, and water sports. Nature enthusiasts and outdoor lovers may be drawn to the area for its scenic beauty and proximity to parks and nature reserves.
Menlo Park, California attracts a diverse range of residents, but the several demographic groups that are commonly drawn to the area are those above. Overall, Menlo Park attracts a mix of professionals, families, retirees, and individuals seeking a high quality of life, access to employment opportunities, excellent schools, and a variety of recreational and cultural activities. 05 06
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
BRANDON STOVALL
Silicon Valley Specialist
Brandon is an expert in Bay Area real estate, and can help his clients land a home wherever they want; whether in the foothills with the deer, or the tree lined streets of Palo Alto. He’s a huge sports fan, and loves hiking, playing basketball, and making videos. He even vlogs about all the best things to do, eat and see in the Bay Area. Genuinely friendly and hardworking, Brandon is always adapting and in tune with current market trends, so he can give his clients the best service possible. He truly is a great resource to anyone looking to buy or sell in the Bay Area.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
Testimonials
"We could not be happier with the service Brandon provided. He gave us excellent advice regarding how to prepare our house for sale and what the pricing/strategy should be. He presented options, depending on how much work we were willing to do, and how much money we were willing to spend to get our house ready. He was flexible and prepared to work with us on whichever option we chose. Communication was outstanding, with Brandon responding within minutes to all of our questions/concerns. In the end, we were able to sell our house for top dollar in no small part due to Brandon's efforts. He's a hard worker and we highly recommend him.
SELLER
"Met Brandon a few years before I was ready to sell, but he always kept in touch. When I was ready, I contacted him and he had the perfect program for me. Brandon and his team led me through the process of selling my home and even finding a new one. He was always there to answer any questions and explain thoroughly this process that was so new to me. He and his team were awesome to work with. Highly recommend!"
SELLER
"Brandon helped me sell my property in Redwood City, CA. He was extremely responsive and knowledgeable. His advice was spot on. We put our home in the "coming soon" category and sold our house for above asking in one week, all without doing extensive prep work. Brandon is always available and very helpful. I would definitely recommend him to anyone looking to sell a house in the Bay Area."
SELLER
Jennifer Oldham Team Leader
DRE# 01325650
408.835.4119 jennifer@compass.com
Laura Iseman Marketing Director 650.695.2750 laura.iseman@compass.com
Andrew Oldham Team Leader | Attorney DRE# 01207289
408.393.0773 andrew.oldham@compass.com
Caitlin Yates Digital Marketing Manager DRE#02137957 650-207-8102 caitlin.yates@compass.com
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE EXCLUSIVE
Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public — exposing it to negative metrics like days on market and price drop history — Compass gives you a strategic head start. We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public.
PHASE 2 / LAUNCH AS A COMPASS COMING SOON
Generate Early Demand
Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history.
Showcase your home to our nationwide network of top agents and their serious clients.
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value.
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction.
PHASE 3 / LAUNCH ON ALL PUBLIC WEBSITES
Sell Better
Go live on all public websites with the right price and maximum demand gained by pre-marketing.
Receive key engagement insights on how agents and their buyers are interacting with your listing –data that is lost once it goes live on other public websites.
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home. Plus, listing as a Coming Soon on our website can help boost your ranking on Google.
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet.
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale — delivering the best possible outcome when it goes live on all public websites.
Pre-marketing drives results
Compass
Pre-Market Your Home as a Compass
Private Exclusive
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Test Your Price & Gain Insights
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 33K+ Network of Top Agents Nationwide3
A network that arms us with privileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage in the United States1
$216.8B 2024 Gross Transaction Value 2
Your Buyer Follows Compass
Digital Impressions
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Website Visitors2
643B Impressions
1 123K+ Articles 1 in 2024
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
Number of employees 600+
Number of agents 7.9K+ 110+
Offices throughout California
A letter from Compass CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success.
This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves
Thank you,
Robert Reffkin Founder & CEO
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property
