BARRETT & JANET CAVANAGH
OVERVIEW
Napa is a vibrant city in Napa County, located about 50 miles north of San Francisco and just east of Sonoma. Renowned as a premier destination in California’s wine country, Napa is celebrated for its world-class wineries, gourmet dining, and scenic riverfront. The city has evolved from its agricultural roots into a bustling hub for wine tourism, hospitality, and culinary arts, anchored by landmarks like the Napa Valley Wine Train, Oxbow Public Market, and a revitalized downtown filled with tasting rooms, boutiques, and restaurants. The Napa Valley Unified School District serves the area, offering a range of public schools alongside private and charter options
Residents and visitors enjoy abundant outdoor activities, including biking along the Napa Valley Vine Trail, kayaking on the Napa River, and exploring nearby hiking trails. Major transportation routes such as Highway 29 and Silverado Trail provide easy access to neighboring wine regions and the greater Bay Area. With a population of around 79,000 as of 2023, Napa blends small-town charm with modern amenities, offering a dynamic lifestyle rooted in community, culture, and the celebrated spirit of wine country
OLDHAM GROUP
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging
03 04 05 01
Wine Aficionados & Collectors: Buyers deeply immersed in wine culture are drawn to Napa for its prestigious wineries and acclaimed vintages. They often seek luxury estates, vineyard properties, or homes with private cellars to enhance their wine lifestyle and host tastings or events.
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Culinary Lifestyle Seekers: Food lovers and aspiring chefs gravitate toward Napa’s farm-to-table dining scene, gourmet markets, and culinary festivals. These buyers often prioritize homes with chef’s kitchens, outdoor dining areas, and proximity to top restaurants and culinary experiences.
Weekend Retreat Buyers: Urban professionals from the Bay Area and beyond look to Napa for serene weekend escapes. They are drawn to turnkey second homes, gated communities, or condos near downtown Napa that offer comfort, charm, and walkable access to wine, dining, and nature.
Wellness-Focused Buyers: Those prioritizing wellness and a slower pace of life are attracted to Napa’s spa resorts, wellness retreats, and natural beauty They often seek properties with scenic views, quiet surroundings, and space for yoga, gardening, or personal wellness amenities.
Creative Entrepreneurs & Remote Workers: Buyers in creative or remote professions are increasingly relocating to Napa for its inspiring environment and lifestyle perks. They look for properties that blend beauty with function such as homes with studio space, home offices, or acreage for future business ventures like boutique inns or artisanal brands.
Napa attracts a diverse range of buyers seeking more than just a place to live, it’s a lifestyle destination. From wine lovers and culinary enthusiasts to wellness seekers and remote professionals, Napa offers a unique blend of luxury, charm, and inspiration that makes it ideal for both full-time living and weekend escapes.
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
KRYSTAL RUBIO-GOMEZ
Sonoma County Specialist
Krystal grew up in the mountains of Northern California, where she developed a deep love for the natural beauty and tranquility of the region. After spending five years living in Monterey County, where her real estate career began, she ultimately chose to make Sonoma County her home. She was captivated by its stunning landscapes, vibrant communities, and coastal proximity. With an entrepreneurial spirit instilled from a young age, Krystal understands the power of homeownership and investment properties. She is fluent in Spanish and holds a Bachelor's Degree in Criminal Justice along with a Paralegal Certificate, giving her a strong advantage when navigating real estate contracts and documents.
Krystal is passionate about providing exceptional service to her clients in Monterey and Sonoma County, whether they’re buying or selling a home. Her goal is to offer a seamless real estate experience, ensuring that every client feels supported and informed throughout the entire process. Above all, she aims to become your lifelong
real estate advisor and trusted expert in the local market.
When Krystal isn't helping her clients achieve their real estate goals, you’ll find her exploring the beautiful Sonoma County countryside, biking, or cooking.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT
TESTIMONIALS
When we first listed our home for sale, we chose a realtor that had previously sold our home about 9 years ago. Little did we know that it was a bad decision. We ended up cancelling the listing and I went through the process of trying to find the best agent there is to list, sell and represent our home After Speaking with Krystal initially over the phone I knew instantly that should we be the perfect agent for us. (Even though I had three other agents I had yet to speak to. The owners of Oldham group Jen and Andrew were amazing as well and made us feel so comfortable and at ease. They explained everything meticulously in detail and lined out the process in such an organized manner. Their team is so efficient like a well-oiled machine. I cannot recommend Krystal (Oldham Group) enough. She is a wonderful and intelligent person, is so detailed and organized. Sends out emails and answers text and questions any time of day. She is always available, always on time and made this process so easy. She has such a bright and bubbly personality and makes you feel at ease in such a stressful time. I would one thousand percent find Kyrstal again if I ever need her to help buy or sell my home. She deserves more than 5 stars
SELLER
Krystal did an excellent job in guiding me through all aspects of my real estate experience. She was very responsive, answered all my questions, and knowledgeable in her ability to explain real estate documents and disclosures. Krystal was very personable and went above and beyond to help me find a house that would match my budget and my vision of home sweet home
BUYER
Jennifer Oldham Team Leader
DRE# 01325650
408.835.4119 jennifer@compass.com
Laura Iseman Marketing Director 650.695.2750 laura.iseman@compass.com
Andrew Oldham Team Leader | Attorney DRE# 01207289
408.393.0773 andrew.oldham@compass.com
Caitlin Yates Digital Marketing Manager DRE#02137957 650-207-8102 caitlin.yates@compass.com
Agent | DRE# 02130938
krystalrubiogomez@compasscom 5309259115
CA 94558
ADDRESS SUBJECT
1050 Sunset Rd, Napa, CA 94558
1007 Broadmoor Dr, Napa, CA 94558
24 Blue Jay Ct, Napa, CA 94558
531 Donwood Ln, Napa, CA 94558
ADDRESS SUBJECT
1050 Sunset Rd, Napa, CA 94558
#3
1007 Broadmoor Dr, Napa, CA 94558
24 Blue Jay Ct, Napa, CA 94558
531 Donwood Ln, Napa, CA 94558 CONTRACT DATE - Mar
[1] 18,816 SF / 043 AC
[2] 15,729 SF / 036 AC
[3] 14,074 SF / 032 AC
[4] 10,044 SF / 0.23 AC
ADDRESS SUBJECT
1050 Sunset Rd, Napa, CA 94558
2016 W F St, Napa, CA 94558
2941 Brookwood Dr, Napa, CA 94558
3536 Lowrey Ct, Napa, CA 94558
ADDRESS SUBJECT
1050 Sunset Rd, Napa, CA 94558
#4
2016 W F St, Napa, CA 94558
#5
2941 Brookwood Dr, Napa, CA 94558 COMP #6
3536 Lowrey Ct, Napa, CA 94558
[1] 18,816 SF / 043 AC
[2] 11,356 SF / 026 AC
[3] 16,657 SF / 038 AC
[4] 11,038 SF / 0.25 AC
ADDRESS SUBJECT
Sunset Rd, Napa, CA 94558
Basswood Ct, Napa, CA 94558
ADDRESS SUBJECT
1050 Sunset Rd, Napa, CA 94558
2657 Basswood Ct, Napa, CA 94558
CONTRACT DATE - May 17, 2025
DATE - May 27, 2025 DOM - DAYS ON MARKET - 39
Comparable property #1
Napa, CA 94558 1007
$1,269,000
Listing description
This Mid-Century Modern Ranch home was designed by the renowned architect Cliff May May is known for his timeless architecture of the 50's & 60's Sellers made substantial improvements and brought back original charm and added a sustainable living environment Floor-to-ceiling windows let in natural light with captivating views of the beautifully landscaped grounds The open concept living layout creates a spacious and inviting atmosphere. The main living area has an open beam ceiling, gas fireplace is adjacent to the stylish dining area & modern kitchen. The front door enters into an Atrium with stone floors lined with planters. This separates the main living space from the den/office. At the far end of the Atrium is the seamless transition to an Outdoor Oasis. The .36 acre property boasts a stunning, heated pool/spa and offers a private retreat. The patio and platform decks are perfect for outdoor living. This 3 bed, 2 bath home is Energy Efficiency and Eco-conscious. There is a solar energy system, backup battery, split heat pump system for heating and air, and heat pump water
Continued on next page
$1,250,000 PPSF $792
Listed Date Feb 22, 2025
Contract Date Mar 11, 2025 Sold Date Mar 24, 2025
Comparable property #1
Napa, CA 94558
1007 Broadmoor Dr
Listing description (continued)
heater There is a one car garage, separate fenced garden area with raised beds, and plenty of space to consider expanding or possible ADU Extensive list of amenities and upgrades available TRANSACTION
Asking Price $1,269,000
Closing Price $1,250,000
PPSF $792
Listed Date Feb 22, 2025
Contract Date Mar 11, 2025
Sold Date Mar 24, 2025 DOM - Days on
Comparable
Comparable property #2
Napa, CA 94558
Listing description
Highly desirable single level home situated on a premium creek side lot creating the perfect blend of privacy and serenity and capturing the beauty of nature. Being mindful of electricity costs and energy efficiency, this home is equipped with TWO Tesla battery power walls and SOLAR that is owned! In addition, the owner had installed beautiful Andersen windows, updated the kitchen with Bosch dishwasher, LG oven/microwave and Kenmore Elite convection range. With great ease and functionality, this floorplan offers the separate formal dining room, living room with views to the backyard, and spacious family room adjacent to the kitchen providing a great flow and convenient lifestyle. The indoor laundry room is equipped with a newer washer and dryer and has access to the garage with extra storage With some of the costly improvements already in place, this home still provides the opportunity to continue the updating and make it your for years to come
Dec 05, 2024 Contract Date Jan 17, 2025 Sold Date Jan 30, 2025
Comparable property #2
24 Blue Jay Ct
Comparable property #3
Napa, CA 94558
$1,099,000
Listing description
Charming Single-Story Rancher - Your Private Oasis Awaits! Tucked away at the end of a private drive, this delightful single-story home offers comfort, style, and modern efficiency Featuring three bedrooms and two baths, this home is designed for easy living with a spacious and functional layout Inside, you'll find a separate living room and family room, along with an eat-in kitchen and formal dining room, creating ample space for both everyday living and entertaining. The home is equipped with solar panels, enhancing energy efficiency and reducing utility costs. Outdoor Entertainer's Paradise Step outside onto the covered patio and take in the stunning view of the sparkling pool and large custom pergola, an ideal setting for outdoor gatherings and relaxation. The spacious lot includes garden beds and a variety of espaliered fruit trees featuring red and green grapes, peaches, plums, apples, nectarines, Meyer lemons, and Cutiesa, a true gardener's dream! For added convenience, the property includes two storage sheds and offers the potential for an Accessory Dwelling Unit (ADU),
Continued on next page
PPSF $602
Listed Date Mar 14, 2025
Contract Date Apr 16, 2025 Sold Date Apr 21, 2025
Comparable property #3
Napa, CA 94558
531 Donwood Ln
Listing description (continued)
providing endless possibilities Additional Features: Brand-New Roof (Recently Completed), Fresh Professional Paint (Interior & Exterior), Paid-Off Solar for Energy Savings
Asking
PPSF $602
Listed Date Mar 14, 2025
Contract Date Apr 16, 2025
Sold Date Apr 21, 2025
Comparable property #3
531 Donwood Ln
Comparable property #4
Napa, CA 94558
Listing description
Here's an opportunity for a vintage 1930s Mediterranean diamond that needs a little polishing. This Napa west side home is on a .26 acre corner lot with room for a potential pool, RV parking, or possible accessory dwelling unit. Located in the Lone Oak area of town, where the neighborhoods are canopied by majestic trees and have a charming countryside feel to them. Its 1700+ square feet of space has been reworked for today's living and features an updated and open kitchen with upgraded appliances and an island. The living room has a towering ceiling and striking lines, and there's a front bedroom and bath that is ideally set apart from the primary wing of the house that is ideal for guests or a home office
Comparable property #4
Comparable property #5
Napa, CA 94558
This is a Trust sale This property is located in a fabulous Hidden Valley neighborhood, on a quiet street, with sought-after schools, minutes to downtown Napa. It boasts a large lot, 0.38 acres, and a backyard that backs to open land. This property is a fixer: original windows, baths, and kitchen, ideal for a complete transformation.
Date Apr 10, 2025
Date May 14, 2025
Comparable
CA 94558
Listing description
Located just moments away from Browns Valley Elementary and Junior High School, as well as the Browns Valley Shopping Center and nearby parks. This 3-bedroom, 2-bath home offers both convenience and potential. Situated on a spacious lot, this home features a private pool and stunning views of the surrounding hills perfect for enjoying summer evenings by the pool or entertaining friends and family. With plenty of room to update and make it your own, this is a fantastic opportunity to create the home of your dreams.
Date Apr 15, 2025 Contract Date May 21, 2025
Comparable
Comparable property #7
Napa, CA 94558
Listing description
Stunning single-level home with glistening pool in a highly desirable, quiet cul-de-sac! This recently refreshed home has so much natural light, fresh paint, flooring and lighting throughout. The kitchen is open to the family room and includes an extra seating area, large pantry, Granite countertops, real wood cabinets and great access to the verdant backyard and pool. With separate Dining Room, Living Room, Family Room with wood-burning fireplace, and generous bedrooms, there is plenty of space inside to spread out and relax. If outside is your thing; the covered patio and solar heated pool will be perfect for any Napa day. The built-in BBQ with brand new insert will be ideal for entertaining or just enjoying your beautifully landscaped back and side yards Located in the ideal location for staying or going anywhere the World-class Napa Valley has to offer come see for yourself!
Date Apr 08, 2025 Contract Date May 17, 2025 Sold Date May 27, 2025
Comparable property #7
2657 Basswood Ct
Price estimate for 1050 Sunset Road
Price to be Determined
Sold listing average (6)
$1,025,667
$602 Per Sq Ft
30 Days on Market
Pending listing average (1)
$950,000
$554 Per Sq Ft
36 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE EXCLUSIVE
Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE 2 / LAUNCH AS A COMPASS COMING SOON
Generate Early Demand
Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients.
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC WEBSITES
Sell Better
Go live on all public websites with the right price and maximum demand gained by pre-marketing
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites.
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home Plus, listing as a Coming Soon on our website can help boost your ranking on Google
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites
Pre-marketing drives results
Compass
Pre-Market Your Home as a Compass
Private Exclusive
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Test Your Price & Gain Insights
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 33K+ Network of Top Agents Nationwide3
A network that arms us with privileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage in the United States1
$216.8B 2024 Gross Transaction Value 2
Your Buyer Follows Compass
Digital Impressions
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Website Visitors2
643B Impressions
1 123K+ Articles 1 in 2024
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
Number of employees 600+
Number of agents 7.9K+ 110+
Offices throughout California
A letter from Compass CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success.
This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves
Thank you,
Robert Reffkin Founder & CEO
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property