Online Trademark Monitoring – Protect and
Grow Your Brand
Summary of the Article
• Trademark monitoring is crucial to safeguard brand identity and prevent infringement.
• Wiser Market offers professional trademark protection services for online brands.
• Constant monitoring detects unauthorized use and counterfeit products.
• Prompt enforcement actions protect revenue and brand reputation.
• Effective trademark monitoring reduces counterfeit goods and prevents trademark dilution.
Trademarks are valuable assets that identify your brand and give you a competitive edge. However, these intangible assets are vulnerable, particularly online.
Trademark monitoring and proactive enforcement are essential. Let Wiser Market protect your trademark so you can grow your business.
Building a Brand
Businesses spend so much time and effort developing their identity and creating a brand that distinguishes them from others.
A well-thought logo can become the symbol of a business, along with a tagline that becomes an identifier.
Yet, it’s not the entirety of a brand identity that also includes things like design, brand voice, and other features.
But Why is Brand Identity Important?
1. Brand identity symbols like your logo are the “face” of your business.
2. Develop customer trust
3. Grow your customer base
4. Improve your marketing
5. Grow sales
After you develop the various features of your brand, it’s time to register your trademark(s) and keep the branding, marketing and sales efforts.
Thanks to everything you put into the brand, you have an asset worth protecting.
Trademark Monitoring
The goal of trademark monitoring is to stop unauthorized sellers from using your intellectual property rights, such as trademarks and copyrights.
In other words, to stop them from exploiting your brand for their purposes.
The process includes monitoring databases, such as the USPTO, to ensure others are not filing trademarks that are similar to yours, as well as online channels and look for any use of your trademark that is illegitimate and any abuse of your name, logos, texts, design, packaging, and more.
Digital Trademark Infringements
Proactive detection calls for constant scans of online channels rather than waiting for the problem to grow so big that others start to report it or you see it in your bottom line.
When this happens, counterfeit products branded as your genuine goods are already in the hands of customers.
The right way to protect your brand is to constantly monitor for trademark violations. This way, when someone tries to profit from your trademark, you are ready to take them down.
Once trademark infringements are detected online, brands should immediately move to enforce them.
Being proactive about your trademarks not only deters others from infringing on your rights, but it can also prevent loss of sales and damage to your brand reputation and loyalty.
Trademark Monitoring Services
Monitoring services, such as the Wiser Market brand protection services, protect your brand online with the strategy, technology, and professional team that together make trademark monitoring easy, effective, and scalable.
The digital world is so big and vast that there are too many places to search manually.
In addition, language barriers make it more difficult for individuals to search for counterfeit goods and intellectual property abuse, whereas the advanced software – backed by a team of experts – is designed to do exactly that.
The software continuously scans online channels for infringements.
The algorithm can track various platforms across the globe 24/7/365 –more effective, efficient, and cost-effective than otherwise possible.
When something is detected, it alerts the trademark monitoring service team.
Once analyzed and authorized, it moves to enforce your intellectual property rights and remove the infringements.
For example, protecting your brand by taking control of your Amazon listing(s) is increasingly crucial for any brand.
Let’s say a third-party seller uses your trademark on an Amazon listing. This unauthorized use of your trademark should be reported and removed. In case a third-party seller offers counterfeits, he should be removed.
What are the Benefits of Trademark Monitoring?
Here are some of the benefits of trademark monitoring:
1. Take action to protect your trademark from infringements.
2. Prevent trademark dilution.
3. Reduce counterfeit goods and impersonations.
4. Eliminate illicit sellers and stay ahead of the competition.
5. Protect your revenue and reputation.
Why trademark monitoring service?
With a growing number of customers shopping online and through a practically infinite number of channels, global trademark monitoring is essential so you can sustain and protect your brand.
It may seem that this is the case for large brands only, but the truth is that small and medium brands are often targeted by counterfeiters, and should act to guarantee the trademark abuse does not inhibit their growth.
The same is true for both B2C and B2B businesses. Without taking preventative measures, brands may have no choice but to accept losses, buy back their own trademark, rebrand their product, or go into a legal battle to fight for what’s theirs.
Do I have Tools for Trademark Monitoring?
There are tools available that can help with trademark monitoring, such as Google Search, which can help you look for terminology like the name of your trademark and variations that can bring up similar marks used for similar goods.
Other tools are AdWords which looks at online advertisements, and Keyword Planner, which looks for terms or keywords and their traffic.
These tools help find keywords on the web, like trademark-related words.
Although they may be helpful, these tools are not designed for trademark monitoring.
They don’t constantly crawl the web using advanced searches and know-how, unlike the proprietary algorithms used by brand protection agencies.
