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All Around

Oklahoma

OFB introduces voluntary cattle ID program klahoma cattlemen now have a tool to more effectively manage their herds following an agreement between Oklahoma Farm Bureau and Agriculture Solutions to expand the Beef Verification Solution (BVS) program to the Sooner State. “It’s exciting to bring the benefits of animal age and source verification, data management and voluntary animal identification to Oklahoma ranchers,” said OFB President Steve Kouplen, referring to the agreement. BVS is a Farm Bureau member-driven, confidential and comprehensive livestock information program. Developed by Agriculture Solutions, a division of Kansas Farm Bureau, the program already operates in Kansas, Nebraska and Mississippi. “Consumers are demanding more information to assure themselves that the beef they are buying is safe and wholesome,” said Todd Honer, OFB Field Representative who is directing the new program in the state. “The cost is small, but the program is a huge way to build consumer confidence in beef.” The program is designed to provide practical, ranch-level identification solutions for data collection, management and communication. Information that can be collected includes source and age verification. The program also offers producers an opportunity to manage and analyze data such as weight gain and carcass information, plus it complies with requirements of the National Animal Identification System (which currently is voluntary). “This system adds value to our members’ herds and gives them a great tool to efficiently manage their herds,” said Kouplen. Honer said the program uses International Organization for Standardization (ISO) established Radio Frequency Identification

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22 • Oklahoma Country • Fall 2007

Oklahoma Farm Bureau is making a voluntary cattle identification program available to its members.

(RFI) technology incorporated into inexpensive cattle ear tags. “The tags are passive because they have no battery power of their own,” he said. “The tags are activated within the transmission field of a reader. The tag then absorbs power from the reader and returns its unique number to the reader.” More than 100 million of the tags have been in place over the last 10 years, using a proven technology. “With prices starting at as little as $3.35 per animal for the ear tags, producers can afford to use the program,” said Honer. “Field staff members have been trained, and can input information for those who don’t have their own computer system.” A cattle card for animals is available for those without computers. Producers fill out the appropriate information on the cards and then forward that to the OFB Field Services Division. Staff will input the data and provide the producer with management reports.

For producers who own computers, data may be entered electronically with computer software. The software allows the producer to automatically record animal numbers, weights and other data without touching a key using the RFID reader available through OFB. “The way to ensure that animal identification pays instead of costs is to use the data collected to help make better herd and individual animal management decisions,” said Honer. “Data collected can be compiled and downloaded into either Microsoft- or Excel-based spreadsheets that can be customized to fit the individual’s operation and management needs.” Honer said more marketing programs today are demanding that livestock be part of an auditable and verifiable program in order to better guarantee quality or attribute claims. “We need to build the relationship between producers and consumers. With electronic ear tags, you can show ranchers their animals’ performance and they’re also a trace back tool. There’s going to be a continued need for information, and information in the form of animal ID will have value,” he said. Monetary incentives already are available for producers using the tags on the animals. McDonald’s pay a premium for U.S. beef it purchases from suppliers who can provide birth-to-slaughter traceability. Some packers also are paying premiums along with some selected feedlots. Honer said National Beef, a Kansas packer, offers a premium. Suthers Feeders, a large feedlot with Oklahoma and Kansas locations, also offers a premium for the cattle. For more information about the program, contact the OFB Field Services office at 405523-2300. Staff members also are available to provide assistance to producers. 000549818


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