ODA Journal: Sept/Oct 2016

Sept/Oct 2016 | Vol. 107, No. 5

E U S S I IAL

C E P S

Partners Catalog

www.okda.org

1

UNIQUE

Specialized Service

EXCLUSIVE

Designed to Serve the Professional

TAILORED

Custom Financing and Cash Management Solutions for Dentists Jason Osborn President The Private Bank at Valliance Whitney Merveldt Assistant Vice President The Private Bank at Valliance

OKLAHOMA 2016 CITY I 405.286.5700 I PRIVATEVBANK.COM I NORMAN I 405.286.5750 2 journal | September/October

Contents

ADVERTISERS Thank you to these businesses who advertise in the ODA Journal Inside Front Cover Valliance Bank Inside Back Cover Delta Dental of Oklahoma Back Cover Delta Dental of Oklahoma 3000ig AFTCO Dental Credentialing Specialists, Inc. Dental Systems, Inc. DSG Dental Services Group Endodontic Associates Green Dental Laboratories Heartland Dental Mid-Continent Dental Congress Paragon Dental Practice Transitions Joseph P. Seay, DDS US Bank Warschaw Learning Institute

THE OKLAHOMA DENTAL ASSOCIATION JOURNAL (ISSN 01649442) is published bimonthly by the Oklahoma Dental Association, 317 NE 13th Street, Oklahoma City, OK 73104, (405) 848-8873. Annual subscription rate of $39 for ODA members is included in their annual membership dues.

Rates for non-members are $52.

Single copy rate is $16, payable in advance. Periodical postage paid at Oklahoma City, OK and additional mailing offices. POSTMASTER: Send address changes to OKLAHOMA DENTAL ASSOCIATION JOURNAL, 317 NE 13th Street, Oklahoma City, OK 73104.

Opinions and statements expressed in the OKLAHOMA DENTAL ASSOCIATION JOURNAL are those of the author and are not necessarily those of the Oklahoma Dental Association. Neither the Editors nor the Oklahoma Dental Association are in any way responsible for the articles or views published in the OKLAHOMA DENTAL ASSOCIATION JOURNAL.

Oklahoma Dental Association

Sept/Oct 2016 | Vol. 107, No. 5

EDITORIAL 06 Guest Editorial

12

ASSOCIATION 04 Calendar of Events

Volunteer Registration opens October 15

05 ODA CE Opportunities 07 ODA Rewards Partners 08 Web Resources 09 Welcome New ODA Members 09 Risk Management Seminar 10 ODA Member Benefit Corner

5

11 ODA Getaway Highlight 12 2017 OkMOM: Woodward 14 ODA Marketing Coach 14 Bringing Smiles Home 16 Importance of Flossing 20 Information for Your Public Employees Patients

32

Dentist making a difference in the lives of zoo animals.

22 2017 ODA Award Nominations 24 Meet Your ODA Staff

LEGISLATIVE LOOP 26 Updated ACA Mandate for Soonercare Providers 27 ODA Members Meet with Congressmen

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27 OKCapitol Club Members

Member Spotlight:

SPOTLIGHT

Rachel Standlee

30 ODA Member: Rachel Standlee 31 Dr. Mathew Hookom Offers Free Dental Care

FEATURES 32 The Art and Science of Animal Dentistry 34 Action for Dental Health

Partners Catalog

Cover Photo: See the full ODA Rewards Partners catalog to discover savings for your office and home.

Page 36

36 ODA Rewards Partners Catalog

CLASSIFIEDS 48 ODA Classified Listings

110th

Annual Meeting

We're in This Together April 27-29, 2017

SAVE THE DATE

ODA CE Getaway June 9-11, 2017 Choctaw Casino Resort - Durant More information coming soon!

Downtown Tulsa

FEATURING DR. GORDON CHRISTENSEN

110 ODA 5 0 Annual Meeting th

Hotel Reservations

DoubleTree by Hilton Tulsa Downtown 800.838.7914 ODA Group Rate: $113 King/Double Book by April 5, 2017

www.okda.org

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ODA JOURNAL STAFF EDITOR Randy White, DDS, editor@okda.org

CALENDAR OF EVENTS

ASSOCIATE EDITOR Frank J. Miranda, DDS EDITORIAL BOARD MEMBERS M. Edmund Braly, DDS Somer Heim, DDS EXECUTIVE DIRECTOR F. Lynn Means DIRECTOR OF COMMUNICATIONS & EDUCATION Tina Evans COMMUNICATIONS MANAGER Madison Huffines OFFICERS 2016-2017 PRESIDENT M. Edmund Braly, DDS president@okda.org PRESIDENT-ELECT Juan Lopez, DDS presidentelect@okda.org VICE PRESIDENT Shannon Griffin, DMD vicepresident@okda.org SECRETARY/TREASURER Daniel Wilguess, DDS treasurer@okda.org SPEAKER OF THE HOUSE Doug Auld, DDS speaker@okda.org

Visit ODA’s online calendar at OKDA.ORG to view more meetings and events.

September 2 & 5

ODA Closed for Labor Day September 9

DENPAC CE & Top Golf Tournament 10:00 am - 4:00 pm OKC

October 13

September 15

ODA Annual Meeting Planning Committee Meeting 10:00 am - 11:30 am ODA

Entrepreneurship Panel 5:30 pm- 9:30 pm OU Faculty House

September 16

ADA New Dentist Conference Denver, Colo

ODA Journal Editorial Board 12:00 pm- 1:00 pm ODA

ADMINISTRATIVE STAFF EXECUTIVE DIRECTOR F. Lynn Means

ODA Mentorship Meet and Greet 4:30 pm - 6:30 pm ODA

DIRECTOR OF MEMBERSHIP Kylie Ethridge OPERATIONS MANAGER Britney Morris SPECIAL PROJECTS MANAGER Tori Dennis MEMBERSHIP SERVICES MANAGER Kenzie O’Brien COMMUNICATIONS MANAGER Madison Huffines

Stay connected with the ODA!

4 journal | September/October 2016

October 14

October 15

IMMEDIATE PAST PRESIDENT Lindsay Smith, DDS pastpresident@okda.org

DIRECTOR OF COMMUNICATIONS & EDUCATION Tina Evans

Oklahoma County Annual Party Packard's Rooftop

Tulsa County Dental Society New Dentist Party 6:00 pm - 8:00 pm Drs. Ben and Eugenia Johnson’s Home

ODA Council on Budget & Finance 1:00 pm - 3:00 pm ODA

DIRECTOR OF GOVERNANCE & FINANCE Shelly Frantz

ODA New Dentist Seminar 11:00 am - 4:00 pm ODA

September 23

Standing Committee on ODA Rewards Program 9:00 am - 11:00 am ODA Oklahoma Dental Foundation Board of Trustees 1:00 pm - 3:00 pm ODA September 27

Champions of Health Awards Gala 6:00 pm- 9:00 pm National Cowboy & Western Heritage Museum www.championsofhealth.org September 30 Northwest District Dental Society 9:00 am - 4:00 pm High Plains Tech Center Woodward

OkMOM Volunteer Registration Opens Online (okmom.org) October 20-22

October 20-25

America's Dental Meeting Denver, Colo November 4

ODA Council on Governmental Affairs 9:00 am - 11:00 am ODA ODA Board of Trustees 1:30 pm - 3:30 pm ODA November 10

Faculty Appreciation Lunch 11:30 am - 1:30 pm OUCOD November 11

ODA Risk Management Seminar 9:00 am - 11:00 am Francis Tuttle, OKC OkMOM Steering Committee 1:00 pm - 2:00 pm ODA OkMOM Leads 2:00 pm - 4:00 pm ODA November 24-25

ODA Closed for Thanksgiving

Optimize Your Practice: Understanding Dental Benefits, the CDT Code and more December 2, 2016 9:00 a.m. - 12:00 p.m.

Three (3) Hours CE Francis Tuttle Tech Center 12777 N. Rockwell Ave. Oklahoma City, OK 73142 ODA/ADA Members (including staff): $56 Non Members: $82 Register online: OKDA.org/Education

www.okda.org

5

GUEST EDITORIAL Dr. David Birdwell

“We encourage you to take advantage of these great, members-only savings our ODA Rewards Partners offer us. ” Did you know that, as an ODA member, you can save an average of $13,029 in one year if you used every product/service the ODA endorses?

That is over eight times the average ADA, ODA and local dues! In 2015, the ODA received more than $143,000 in non-dues revenue because ODA members used ODA Rewards products and services, which in turn saved each ODA member $133 in membership dues! Many of these products are things we each purchase, but may not take advantage of using the negotiated relationship with the ODA. The Oklahoma Dental Association Rewards Program seeks to endorse companies with a broad-based appeal to its members and/or to members’ staff. It is comprised of a number of products and services that provide real savings for you -

6 journal | September/October 2016

ODA Rewards Program Offers Savings in Practice Expenses Plus Reduced Dues both personal and professional - like office services, insurance, financial services and travel discounts, all of which we believe are beneficial to each of our members.

Every partnership is evaluated on a caseby-case basis and represents a win-winwin partnership: a win for the company, a win for the ODA and, most importantly, a win for you. The companies that the ODA Board of Trustees chooses to endorse into the program are thoroughly researched and must meet a list of criteria and pass an extensive evaluation-of-success process before ultimately being selected for inclusion as an “ODA Rewards Partner."

The ODA Board of Trustees’ Standing Committee on ODA Rewards compares a company’s proposal to a minimum of two of their biggest competitors before ultimately making a decision to take to the Board of Trustees, who will then make the final decision whether or not a product or service is endorsed and named an “ODA Rewards Partner.” These relationships are reevaluated twice a year. New companies are added and less effective companies are removed.

For this issue of the ODA Journal, we are once again spotlighting each one of the current Partners in our Rewards program. We feel it is vital for you, as members of the ODA, to trust and know the companies that we ultimately endorse and promote, and we encourage you to take advantage of the great, membersonly savings these Partners offer us. There are a wide variety of products, so please take a moment to review. I also ask you to please pass this information on to your staff member who is responsible for ordering products, as well as your family

who might take advantage of the personal services.

Beginning on page 36 you will have the opportunity to look at each company the ODA endorses and learn more about what they have to offer. We are confident in our promotion of each company – in what they can and will do for you – and hope you take advantage of the great opportunity to work with them to save you and your practice money.

If you have any problems or questions about any of the ODA Rewards Partners, please don’t hesitate to contact Britney Morris, ODA Operations Manager, at bmorris@okda.org or 405.848.8873. The following Rewards Committee members are also willing to answer any questions: Dr. Doug Auld Dr. Michael Auld Dr. Tamara Berg Dr. Beth Bohanon Dr. M. Edmund Braly Dr. Seth Evetts Dr. Timothy Fagan Dr. Krista Jones Dr. Juan Lopez Dr. Mary Martin Dr. Paul Mullasseril Dr. Lindsay Smith Sincerely, Dr. David Birdwell Chair, ODA Standing Committee on the ODA Rewards Partners

REWARDS Researched. Proven. Endorsed.

These products and services can help manage your practice more smoothly and efficiently, and save you money. You can make your choice with confidence knowing each one has been thoroughly researched and endorsed for ODA Members. Begin taking advantage of these ODA member discounts today by contacting the company directly or visiting okda.org/rewards-program.

INSURANCE Reduced premiums on a variety of insurance plans (800) 375-8356 www.3000ig.com

FINANCIAL SERVICES

TRAVEL

Sign up for a convenient patient financing solution for only $25.00 (800) 300-3046 www.carecredit.com/dental

Discounted annual rates for individuals & families (800) 527-7478 www.medjetassist.com

Point earning credit card for all your personal & business needs (888) 327-2265 www.adavisa.com

Savings on more than 75 vehicles for purchase or lease (866) 628-7232 www.ada.org/mercedes

DENTAL OFFICE

Flat-fee affordable collections system (800) 711-0023 www.americanprofit.net

Discounts on gloves, masks, and additional disposable products (877) 484-6149 www.dentalassociationgloves.com

Receive 85-97% of the current market price (800) 741-3174 www.easyrefine.com

Setup fee is waived (800) 246-9853 www.demandforce.com/oda

Receive e-claims for only .25 cents (866) eclaims (325-2467)

Special pricing and a three-year rate guarantee (918) 809-5471 www.heartlandpaymentsystems.com

Discount of $125 off enrollment (800) 683-2501 www.iaplus.com

Save up to 10% on products and logo applications (800) 990-5407 www.landsend.com/business

Special pricing for waste pickup (870) 427-6017 www.medicalwasteservices.org

Discounted office supply program www.okda.org/officedepot

25% discount on a new website (888) 433-1747 www.prosites.com/oda

Free container with recycling with SolmeteX Hg5ÂŽ amalgam separator purchase (800) 216-5505 www.solmetex.com

Discounts on shipping services (800) 636-2377 www.savewithups.com/ada

Discounts on digital video services & on-hold messaging (800) 460-4653 www.works24.com

Name brand uniforms at a great price www.okda.org/scrubs

www.okda.org

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Get Easy Access to the ODA Rewards Partners Put an ODA Rewards shortcut on your computer desktop for easy access to all of the savings offered for your home and dental office. Follow these step-by-step instructions on how to create a desktop shortcut to the ODA Rewards website. It’s just a click of the mouse away.

Access the ODA Members-only Site with your ADA Login One username and one password gives you access to two sites!

The ODA Members-only login offers you a single sign-on option that gives you a seamless user experience to both the ODA and ADA websites.

Just log in once and you'll have access to all of the members-only information and resources on the ODA and ADA websites. Complete an event registration, view ODA council minutes, read a past issue of JADA, or watch a useful practice management video on the Center for Professional Success website.

8 journal | September/October 2016

1. Open your favorite Internet browser and visit okda.org/rewards-program.

2. Resize the Internet browser window so both the computer desktop and the browser window are visible.

3. Click and drag the icon (in the address bar to the left of the URL) onto your desktop.

4. The shortcut will be created onto your desktop and ready to click at any time.

1. Visit okda.org/members-only.

2. Click Login with your ADA Account.

3. Enter your User ID (ADA number or custom ID created by you, such as an email) and your password.

4. Click Submit and you will be redirected back to the ODA Members-only Dashboard where you can click fluidly through both sites.

5. Forgot your User ID? Contact the ADA Member Service Center at 800.621.8099 (8:30 a.m. - 5 p.m. CST M-F) or send an email to mscpassword@ada.org for assistance.

ODA

BERS NEW m

Welcome, New Members

NEW ODA NEW ODA

MEMBERS MEMBERS

EW ODA NEW ODA

Please join the ODA in welcoming our new members into Oklahoma’s community of organized dentistry New Members Joined June 11 - August 10, 2016

MEMBERS MEMBERS

NEW ODA NEW ODA

MEMBERS MEMBERS

NEW ODA

Bryan Bratton Lauren Lunday Zachary Moffitt Bernard Rhone Elizabeth Chaloupek Mariam Hanna Feiya Le Sirish Makan Jillian Prather

MEMBERS OKLAHOMA DENTAL ASSOCIATION

RISK Management Seminar Speaker Ted Passineau Presents: RA!

L

XT L E EGA

"The Less-Than-Perfect Dentist-Patient Relationship: Case Studies and Tips"

Central Central Central Oklahoma County Northwest Tulsa County Tulsa County Tulsa County Tulsa County

E 3 H ar n O of C URS E!

Registration Now Open! www.okda.org/programs/education

FRIDAY, NOVEMBER 11, 2016 FRANCIS TUTTLE TECH CENTER Rockwell Campus 8:00AM 12:00PM SPONSORED BY:

Also hear from Attorney Kyle Sweet of Sweet Law Firm! www.okda.org

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ODA MEMBER BENEFIT CORNER Why is a membership with the ODA/ADA so valuable?

The ODA/ADA supports all members at the national, state and local levels. From helping you manage your practice more efficiently and advocating on your behalf to offering you tools and resources that help you find the answers for which you’re looking, we’re there every step of the way.

ODA Member Dentist Directory The ODA Member Dentist Directory is an annual publication that is mailed to all members in the fall. It is full of member resources located in one convenient place such as the ODA Bylaws, component maps, descriptions of all ODA programs, listings of officers at the state and local levels, and other dental organizations’ contact information.

The directory includes the full member list and members listed by city, specialty and component for easy reference and patient referrals. Only active members are listed in the directory, therefore, you must pay your current year’s dues prior to July 1 to be included.

The directory is printed in a spiral bound book, but it’s also available in a digital format on the ODA website at okda.org/membersonly/membership-directory. The directory is made available only to ODA members, allied organizations and ODA Rewards Partners.

Your information is not shared nor sold to any person or company for marketing purposes, and only authorized employees, agents and contractors, who have agreed to keep information secure and confidential, have access to members' information.

If you have questions about the directory, contact the ODA membership team at 800.876.8890.

Your 2016-2017 ODA Member Dentist Directory will be mailed in September.

No Judgments. Just Help.

The ODA has partnered with the Oklahoma State Department of Health to increase tobacco cessation services. The ODA recommends and encourages its members to participate in the application of a permanent treatment system and tobacco-free culture in their practice.

To help dental offices kick start the implementation of the Oklahoma Tobacco Helpline’s 5 A’s treatment protocol for tobacco-dependent patients in your office, a toolkit is available that contains the following sample materials: •

Brochure Holder

•

Patient Brochure

•

Tip Card

•

Guidance Card

•

OTH/ODA Pen

If your dental office did not receive an Oklahoma Tobacco Helpline Toolkit in the mail, contact Britney Morris, ODA Operations Manager, at bmorris@okda.org.

To order free brochures and tip cards for your office, visit OKhelpline.com.

10 journal | September/October 2016

Pictured left to right: ODA Members Drs. Allen Keenan, Juan Lopez, Van Greer, Scott Waugh and Robert Schick enjoyed the Welcome Reception.

Dr. David Wong presented a total of six hours of CE.

ODA Getaway Offers Fun and Education for Members and Families

"My wife and I attended the ODA CE Getaway in Santa Fe, New Mexico and this was an absolutely enjoyable trip. The program consisted of continuing education along with fun activities. The ODA organizes these events to provide our members with a weekend of fun and CE during the summer. This year, Dr. David Wong presented six hours of outstanding CE in a very interesting and practical way (Thank you Dr. Wong!). In addition, the fun activities included: shopping, dining, spa treatments and, of course, GOLF! Overall, this trip was time well spent. My wife and I were able to spend a weekend of quality time together and we would like to encourage all of our members to come and join the fun next year!"

- Dr. Juan Lopez, Lawton Half page ad MCDC 2016.pdf 1 8/2/2016 10:42:17 AM

THE

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A NNUAL M EETING

OF THE

Dr. Larry Kiner and his wife, Kay, traveled from Enid to attend the ODA CE Getaway in Santa Fe.

G REATER S T . L OUIS D ENTAL S OCIETY

Become Becom me a GSLDS G LDS Affiliate A Affiliiiate ate M Member mber aand receiv rreceive FREE Mid-Continent Registration!*

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CHAR CH C HARL ARL LES BLAIR, R D DDS DS | LESL LIE CA CAN CANHAM NHAM,, CD N CDA A | LEE CULP, CDT | MICHAEL DITOLLA, DDS | STACY MCCAULEY, RDH CHARLES LESLIE CANHAM, ROGER P. LEVIN, DDS | KYLE STANLEY, DDS | JOSHUA GINDEA, DDS | MARK KLEIVE, DDS| MAZYAR MOSHIRI, DDS | CATHY JAMESON JOHN P. GOBETTI, DDS | JAMISON SPENCER, DMD | MARK MALTERUD, DDS | JUDY BENDIT, RDH | JANE SOXMAN, DDS DAVID LANDWEHR, DDS | SHERI DONIGER, DDS | STEVE HURSON | ELIZABETH BURNS, DDS | MARSHA PYLE, DDS

November 10-11, 2016|St. Charles Convention Center greaterstlouisdentalsociety.org

*Deadline to become a member is Sept. 30, 2016.

www.okda.org

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Mission of WOODWARD WELCOMES YOU! WOODWARD, OKLAHOMA IS THE HOST CITY FOR THE 2017 OKLAHOMA MISSION OF MERCY, ON FEBRUARY 3-4, 2017 AT THE WOODWARD COUNTY FAIRGROUNDS AND EVENT CENTER. Offering a unique event site, the Fairgrounds will accommodate 100 dental chairs in the 59,000 sq. ft. building. The event venue is centrally located near a variety of local restaurants and attractions, all less than a few miles from the Mission site. The scene is set for another successful event where thousands of volunteers, both dental and non-dental alike, will strive to treat as many patients as possible during the two-day free event as OkMOM embarks on its eighth year.

OkMOM leadership is confident this Mission will stand up to previous events, and then some.

What makes a Mission truly stand alone? In the case of 2017, the Mission of Mercy will look to the community. “Woodward citizens are ready and eager to bring the clinic here,” explained Dr. Trent Yadon, 2017 OkMOM Chair. “We have been given an opportunity to help our residents, our neighbors and our community as a whole, so we will not take this responsibility lightly.” Already, OkMOM has seen just how committed Woodward is to accommodating and welcoming the clinic.

The event was highlighted on the front page of the Woodward News in early June, and multiple

Lodging

local media outlets have expressed further interest in covering the event and spreading the word.

Churches in the area are gearing up, organizing volunteers and looking into non-traditional ways of supporting the clinic. The Woodward County Health Department will offer adult and child immunizations, among other health-related services that are being incorporated into the event. “Ultimately, OkMOM’s goal is to give each individual as much care as possible during their clinic visit,” said Dr. Yadon. “This has always been the OkMOM mentality, but over the past eight years, we have really seen this motto implemented through the additional health services we offer ranging anywhere from smoking cessation to cancer screenings, all of which can correlate with one’s oral health.” The Woodward community recognizes the need for the OkMOM clinic and is proactively recruiting resources and volunteers, but we still need you! With an area population of nearly 22,000, Woodward is home to 13 member dentists in a 50-mile radius. Please consider volunteering for the next Oklahoma Mission of Mercy this February.

$69 per night

La Quinta Inn & Suites 3410 Williams Ave. Woodward, OK 73801

Northwest Inn 3202 1st St. Woodward, OK 73801

Reservation Cut-Off Date: Reservation Cut-Off Date: January 15, 2017 December 20, 2016 For Reservations Call:

For Reservations Call:

580-256-3558

580-256-7600

use code: OK Dental Association when making reservations!

12 journal | September/October 2016

important dates!

OCTOBER 15, 2016 Online volunteer registration opens at okmom.org. nOVEMBER 1, 2016 All OkMOM donation forms due in order to receive full recognition for contributions. dECEMBER 30, 2016 Deadline to book your room at La Quinta Inn. See hotel info below.

JANUARY 15, 2016 Deadline to book your room at Northwest Inn & Suites. See hotel info below.

january 23, 2016 Online volunteer registration closes.

On-site registration available during event.

February 3 4, 2016 The 8th Annual Oklahoma Mission of Mercy!

Sign Up! PLEASE JOIN US FOR THE 8TH ANNUAL OKLAHOMA MISSION OF MERCY!

gister e r

1. Starting October 15, visit www.okmom.org.

volunteer

to

2. Click on the button: VOLUNTEER REGISTRATION

3. Fill out all of the required fields, choose your volunteer type, t-shirt size and pick your shifts.*

4. Submit your registration and mark your calendar for February 3-4, 2017!

*Please Note: Only pre-registered volunteers are guaranteed an event t-shirt. On-site registrants will receive a t-shirt subject to availability. We encourage all volunteers to preregister online prior to the event.

Mercy www.okda.org

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OKLAHOMA DENTAL ASSOCIATION MARKETING COACH

Internet Marketing: Redefining How Dentistry is Practiced Copyright © 2016 American Dental Association. All rights reserved. Reprinted by permission As a dental professional, you’re naturally focused on the clinical care of your patients. However, it’s important to remember that your dental practice is also a business — and your patients are also your customers. They not only expect top-notch care from you as a dentist, they also expect first-rate service from you as a business owner.

Since your dental practice is a business, you should treat it like one. If you don’t have detailed business and marketing plans in place, you’re doing yourself a disservice.

Marketing your practice like a business is very important, especially Internet marketing.

Every dental practice today should have a website with staff bios, contact information, directions to your office and a list of your services. Other important options include online forms patients can download, print, and fill out to bring with them when they come to your office; as well as the opportunity to sign up for your monthly e-newsletter (you DO have a monthly e-newsletter, don’t you?).

In an increasingly complex and technical world, you look to the experts and thoughtleaders in the field to lead you in the right direction. At ODA, we are proud to partner with the right vendors to bring you the best solutions in the market. Demandforce will give your practice the marketing and communications expertise it needs to attract and retain patients and manage and build your online reputation. Reach out to their dedicated consultants to make sure your marketing and communications plan is equipped to handle all your needs.

In addition, ProSites is the trusted dental website design and online marketing provider for over 7,500 dentists. Their innovative online marketing solutions are proven to accelerate practice growth and deliver measurable results. To learn more, or to get a free online marketing strategy review, call ProSites at (888) 932-3644 or visit www.ProSites.com.

For additional resources on how to grow your practice, visit ADA’s Center for Professional Success.

ada.org/success

Bringing Smiles Home A Campaign to Help Oklahomans Find an ODA Dentist

By Tina Evans, ODA Director of Communications and Education The ODA's Bringing Smiles Home campaign is continuing the message statewide that taking care of your oral health is important to overall health and to visit an ODA Member Dentist.

On August 15, a revised Pandora radio advertisement was launched in six Oklahoma counties - Carter, Comanche,

14 journal | September/October 2016

Garfield, Muskogee, Payne and Pittsburg. The new advertisement can be heard on the ODA's website, okda.org/campaign.

These advertisements will run for two months.

Harkins Theater, in downtown Oklahoma City, is running a free public service announcement for one month, from August Harkins Theater, in downtown Oklahoma City, will 19 - September 15. And, the show this public service announcement during the ODA has purchased additional on-screen entertainment before the movie begins. This cinema advertisements in nine will run for one month. theaters, for a total of 112 movie screens. For one month, beginning August 19, theaters in Ada, Enid, is a great opportunity for the ODA to Muskogee, Yukon, Lawton, Norman communicate our message before the (Spotlight Stadium 14), Oklahoma City, film begins. You can view the 15-second (Tinseltown USA), Owasso (Owasso video at okda.org/campaign.

12) and Tulsa (Starworld) will show a 15-second promotional video. This

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From tooth 1 to 32, Verotek is a new premium line of zirconia indicated for posteriors and anteriors only offered locally by Green Dental Laboratories.

Choose from the following solutions:

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www.okda.org

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Helpful Information from the American Dental Association

Government, ADA Recognize Importance of Flossing

By Michelle Manchir Originally printed in the August 2, 2016 ADA News.

Cleaning between teeth with floss and the use of other tools such as interdental brushes is an important oral hygiene practice and, along with professional cleanings and tooth brushing, has been shown to disrupt and remove plaque, the U.S. Department of Health and Human Services said in a statement in August.

The statement came in response to an ADA News inquiry about why flossing was not included in federal dietary guidelines released in 2015, when the practice had been included

in past guidelines. The Associated Press noted the omission in an August news story that questioned the benefits of using dental floss.

When ADA News asked the governmental agency why the 2015 guidelines did not mention flossing, the U.S. Department of Health and Human Services sent a statement that called flossing "an important oral hygiene practice" and said that the guidelines' lack of mentioning it did not imply otherwise.

Although dental floss — along with brushing teeth and using fluoridated water — was mentioned in past editions of the guidelines (in both 2005 and 2010), the statement said "it was most likely identified as a supporting recommendation along with brushing teeth, with the primary emphasis being on the nutrition-based recommendation to reduce added sugars."

Indeed, brushing and flossing have never been an integral part of the dietary guidelines, which primarily provide evidence-based food and beverage recommendations for Americans.

The Health and Human Services statement said, "since neither the 2010 nor 2015 Advisory Committees [for the guidelines] reviewed evidence on brushing and flossing

teeth, the authors of the current edition decided not to carry forward the information on brushing and flossing included in past editions of the guidelines," the statement said.

"By doing so, they were not implying that this is not an important oral hygiene practice."

The Association also released a statement in response to the news story, reiterating its recommendations to maintain oral health, which include "brushing for two minutes, twice a day with a fluoride toothpaste, cleaning between teeth once a day with an interdental cleaner and regular dental visits advised by your dentist." The ADA also stated that interdental cleaners, including floss, "are an essential part of taking care of your teeth and gums."

ADA members can direct patients with questions to the Association's consumer friendly website, MouthHealthy.org, for more information about flossing.

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16 journal | September/October 2016

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19

Important Information for Your Patients Who are Public Employees The Oklahoma Dental Association recommends that you display the flyer on the opposite page in your waiting area or at your front-desk check-out window to help better inform your patients who are public employees about dental insurance and options that may be available to them and their families. Below are some “talking points” that may assist you and your office staff when discussing dental insurance with your public employee patients: •

DENTAL INSURANCE IS NOT LIKE MEDICAL INSURANCE. Dental insurance is more like a prepaid gift card or phone card – your dental insurance has a maximum allowable per year and when it is spent, it is spent. So it is very important to familiarize yourself with all of the dental insurance options available to you in order to get the most “bang for your buck”.

•

MAKE SURE YOU EVALUATE YOUR COVERAGE EVERY YEAR. Your enrollment/renewal period is in October and you can make changes during that time.

Benefits and coverage within the same plan may change from year to year, and if you don’t stay informed, your benefits could decrease or even change so much that they no longer meet your and your family’s dental needs.

•

LOOK CLOSELY AT ALL OF YOUR OPTIONS! Sometimes, for just a few dollars more, you can get $500 or $1,000 more in benefits per year. Ask questions and make an informed decision!

•

•

BE SURE AND MAKE THE RIGHT CHOICE REGARDING COVERAGE FOR YOU AND YOUR FAMILY. For example, regarding referrals to specialists for orthodontics or root canals, some dental insurance plans don’t cover these services and some do.

STAY INFORMED ABOUT HOW MUCH OF YOUR DENTAL INSURANCE YOU HAVE USED. Don’t let your dental benefits go to waste by not using it all before the year ends. Your oral health is just as important as your overall health. Dental insurance is a benefit to you as a public employee and you should use 100% of it every year in order to maintain your and your family’s oral health.

20 journal | September/October 2016

Please cut out or copy the following page and place at your front desk. This information will help your patients make educated decisions about their health insurance.

www.okda.org

21

2017 ODA Annual Awards

Do you have a colleague that should be recognized for his/her contributions in dentistry or someone who has gone above and beyond the call of duty with charitable and community work?

The ODA will recognize members during the 2017 Annual Meeting President’s Dinner for outstanding achievement in the following areas:

Award Categories DISTINGUISHED DENTIST SERVICE AWARD

ROBERT K WYNNE PUBLIC INFORMATION AWARD

The dentist selected as having made the greatest contribution to the advancement of dentistry in Oklahoma.

A member dentist who has worked to advance the knowledge of dentistry and dental health through public education and public relations efforts.

(formally known as Dentist of the Year)

YOUNG DENTIST OF THE YEAR A new member dentist who exhibits an active interest in organized dentistry and has enhanced the image of the dental profession.

Eligible candidates for this nomination will have been in practice 10 years or less.

DAN E BRANNIN PROFESSIONALISM AWARD

THOMAS JEFFERSON CITIZENSHIP AWARD

RICHARD T OLIVER LEGISLATIVE AWARD

A member dentist who has made significant contributions to community service and philanthropic works in the area of dentistry.

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The member dentist selected as having made significant contributions to the advancement of the principles and practice of ethics and professionalism in dentistry.

A member dentist who has given outstanding effort and leadership in the Oklahoma legislative process on behalf of the Oklahoma Dental Association.

Nominations for the 2017 awards will be accepted until December 31, 2016.

You must use the Oklahoma Dental Association Awards Nomination Form (on the adjacent page) to nominate an ODA member for an award.

Please use one form per nomination.

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Nominations are only valid if the entire form is complete and a letter of nomination describing the nominee’s accomplishments is attached. Nominations are not valid without this letter. Nominations must be made by an ODA Member dentist!

Please return your nomination form(s) to the ODA by: Fax: 405.848.8875 Mail: Oklahoma Dental Association Attn: ODA Awards 317 NE 13th Street Oklahoma City, OK 73104 Email: kobrien@okda.org For questions about the ODA Annual Awards, please contact the ODA Membership Services Team at 800.876.8890.

2017 ODA AWARDS NOMINATION DEADLINE FOR NOMINATIONS IS DECEMBER 31, 2016 NOMINEE INFORMATION (Please print clearly or type) Name:

Address:

City:

State:

Phone:

Zip:

Email:

Award Nomination (please check one) Distinguished Dentist Service - A member dentist who has made a great contribution in advancing dentistry.

Young Dentist of the Year - A member dentist who has been in practice ten years or less with active interest in organized dentistry and who has enhanced the image of the dental profession.

Thomas Jefferson - A member dentist who has made significant contributions to community service and

philanthropic works in the area of dentistry.

Robert K. Wynne - A member dentist who has worked to advance the knowledge of dentistry and dental health through public education and public relations efforts.

Dan E. Brannin - A member dentist who has made advancements of the principles and practice of ethics and professionalism in dentistry.

Richard T. Oliver - A member dentist who has provided outstanding leadership in the Oklahoma legislative process on behalf of the Oklahoma Dental Association.

NOMINATED BY (Nominations must be made by an ODA Member Dentist. Self nominations are accepted.)

Name:

Address:

City:

State:

Phone:

Zip:

Email: BRIEFLY DESCRIBE WHY HE/SHE DESERVES THE AWARD

A letter of nomination MUST accompany each nomination describing the nominee’s accomplishments and other contributions to the dental profession. Additional letters of recommendation, résumés and other documents are encouraged. Use a separate form for each award nomination. Copies of this original form will be accepted.

Signature: Submit by mail: Oklahoma Dental Association Attention: ODA Annual Awards 317 NE 13th Street Oklahoma City, OK 73104

Date: by fax: 405.848.8875 by email: kobrien@okda.org

Deadline for nominations is December 31, 2016. www.okda.org

23

Meet Your ODA Staff Lynn Means Executive Director lmeans@okda.org As ODA Executive Director, Lynn has her hands in everything! Her degrees are from the University of Central Oklahoma and include a BA in Oral Communication/Public Relations and an MEd in Communications Education.

Lynn has been with the ODA since 2006. Prior to that, she served her alma mater as a student development administrator for over 12 years, as Marketing Director for the Oklahoma Safety Council, and as the Communications Director for the Oklahoma State Medical Association. Lynn and her husband, Andy, recently celebrated their 25th wedding anniversary and make their home in Edmond. They have two adult daughters and one son-in-law, all graduates of OSU. Lynn’s idea of a perfect vacation is a five-star beach resort with a good book in one hand and an umbrella drink in the other. Lynn had the opportunity to see one of her favorite artists, Prince, in concert three times before he died, but her all-time favorite concert experience has been seeing Elton John (any and every time). If she could pick a second career, she would choose to be a U.S. Senator.

Tina Evans Director of Communications and Education tevans@okda.org Tina oversees all facets of the ODA's communications including production of the ODA Journal, the membership directory, social media, website and video production. She manages the media relations for the Association and is responsible for the ODA’s continuing education programs. Tina has bachelor degrees in psychology from Oklahoma Christian University and in public relations from the University of Central Oklahoma. She began her professional experience teaching English as a second language in Chemnitz, Germany. Before joining the ODA team in June 2013, she worked at World Neighbors, Inc. for eight years in the marketing and communications department. Tina is an active member (and past president) of the Oklahoma City Chapter of The Association for Women in Communications. Tina is married and has one daughter and one son.

Tina is a native of Cañon City, Colorado, which is famous for the Royal Gorge Bridge. She has a love for baking and coffee, so if she could have a second profession, she would combine the two and open her own coffee shop. Tina’s favorite quote is from Will Rogers: “Even if you’re on the right track, you’ll get run over if you just sit ” | September/October 2016 journal 24there.

Shelly Frantz Director of Finance and Governance sfrantz@okda.org Shelly works with Lynn on the Council on Budget and Finance to develop the annual operating budget. She is the staff component for the ODA’s Board of Trustees, House of Delegates, Council on Budget and Finance, Bylaws, Policies and Ethics, and Nominations. Shelly is also responsible for general ODA operations, including human resources, office management and building/grounds management. With a BA in Journalism/Public Relations from the University of Central Oklahoma, Shelly had seven years of work experience with the Oklahoma Association of Optometric Physicians when she started at the ODA, where she’s been for more than 14 years.

Shelly grew up in Edmond and is now married with one daughter. If she could have a second job she would love to start a business where she could repurpose furniture and make something new out of the unexpected. Her ideal vacation is a tropical getaway that would be relaxing with elements of fun for her daughter.

Kylie Ethridge Director of Membership kethridge@okda.org Kylie provides information to the public on all things membership.

She assists ODA members with applications and questions about member benefits, and she plans many membership functions.

Her main focus is recruiting and retaining members. She is originally from Edmond and is a 2011 graduate of OSU with a BS in Mass Communications and a BS in Strategic Communications. Her most recent experience was as an Account Executive for Jones Public Relations for two years. She also completed internships with Gaillardia Country Club and the Science Museum Oklahoma.

One of Kylie’s favorite quotes is by her favorite architect, Frank Lloyd Wright: “The longer I live, the more beautiful life becomes.”

Though she loves her job at the ODA, if Kylie could choose a second profession, she would be a food and wine critic or blogger.

That being said, she loves trying new restaurants, but some of her favorite places in Oklahoma are Cheever’s Café, Grand House and Tacos San Pedro.

Britney Morris Operations Manager bmorris@okda.org Britney manages the Mediation Review Program, the ODA Rewards Partners Endorsement Program and the Exhibit Hall during the ODA Annual Meeting. She provides staff support for the Council on Dental Care and its standing committees. She maintains all office inventory and coordinates the building and grounds maintenance.

Britney worked as a legal assistant prior to coming to the ODA in 2013. She has held various internships at a public relations firm in London and Griffin Communications (News 9) in Oklahoma City.

She graduated from the University of Central Oklahoma in 2012 with a BA in Mass Communications.

Britney’s hero is her grandmother for being smart, independent, loving and everything that Britney aspires to be when she herself is 80 years old. If she could choose a second profession, Britney would be a private investigator as she loves the thrill of digging into the smallest details for answers. A quote that is special to Britney comes from her mother: “There are no limits on how far you can go - what you can accomplish - who you can be.”

Kenzie O’Brien Membership Services Manager kobrien@okda.org Kenzie serves as a liaison between the ODA and its members. While working toward recruiting and retaining members, Kenzie also assists members with any questions regarding their tripartite membership. She is originally from Ada, Oklahoma and graduated from the University of Oklahoma in 2011 with a BA in Mass Communications, with an emphasis in public relations. Prior to joining the ODA, Kenzie worked as Marketing Coordinator with PLICO and is a member of the American Marketing Association and Public Relations Society of America.

When she isn’t working hard at the ODA, you may find Kenzie at one of her favorite restaurants, Packard’s New American Kitchen, although she enjoys any dining experience with a unique atmosphere and patio. One of her favorite quotes is by Anne Morris: “The irony of commitment is that it’s deeply liberating—in work, in play, in love. The act frees you from the tyranny of your internal critic, from the fear that likes to dress itself up and parade around like rational hesitation. To commit is to remove your head as the barrier to your life.”

Tori Dennis Special Projects Manager tdennis@okda.org Tori serves primarily as the ODA’s OkMOM liaison. She is responsible for the organization and communication efforts for the OkMOM program along with other programs such as the OK Dental Relief and Disaster Grant Program and the ODA Annual Meeting. Originally from Lakewood, Colorado, Tori moved here to attend the University of Oklahoma where she graduated in 2013 with a BA in Journalism and finished her BA in Spanish a year later. Prior to joining the ODA, she worked as Communications Associate for the Interstate Oil and Gas Compact Commission and held internships with the Andrews Law Firm in Norman and Univision Communications in Denver.

Tori considers her mother one of her biggest heroes because of the strong, positive influence she gave Tori both in her career and day-to-day life. If Tori could choose anyone in history to have dinner with, she would choose Frida Kahlo because of her ability to face adversity and still stand strong in her beliefs. Tori would be a professional chef if she could choose a second career.

Madison Huffines Communications Manager mhuffines@okda.org Madison is responsible for assisting the Director of Communications and Education with social media management, website production, graphic design and media relations. She also plays a role in creating each issue of the ODA Journal. Madison is a 2016 graduate of Oklahoma State University with a BS in Strategic Communications. Before joining the ODA team, she interned with Make-A-Wish Oklahoma in the development department and Oklahoma ABLE Tech as a communications intern.

Madison grew up in Abilene, Texas where she graduated from Wylie High School in 2012. If she could choose a second profession, she would be an event planner for Hollywood parties and stars.

Her hero is her mom for being an example of strength and unconditional love during hard times. Madison’s ideal vacation would be to stay at any place with warm weather, a great pool and lots of sight-seeing opportunities.

www.okda.org

25

LEGISLATIVE LOOP Legislative Overview & Political Update

Updated ACA Mandate for SoonerCare Providers

who receives funds through Health and Human Services, including Medicaid and CHIP. According to OCR, the final rule does not apply to providers who only receive reimbursement under Medicare Part B, but the agency has not clarified if the rule applies to dentists who only receive reimbursement under Medicare Part C, also known as Medicare Advantage.

The federal Office for Civil Rights (OCR) has issued a final rule prohibiting health care entities that receive federal financial assistance from discriminating based on age, race, color, nationality, disability or gender. According to OCR, Section 1557 is the first federal civil rights law barring discrimination on the basis of sex in health care. The Affordable Care Act has been in effect since March 2010.

The rule protects individuals with disabilities by requiring covered entities "to make electronic information and newly constructed or altered facilities accessible to individuals with disabilities and to provide appropriate auxiliary aids and services for individuals with disabilities”. OCR also said that covered entities will be required to "take reasonable steps to provide meaningful access to individuals with limited English proficiency" by providing qualified interpreters and translators.

The rule, which went into effect July 18, implements Section 1557 of the ACA and applies to any health care provider

Covered dental practices must post two kinds of notices: a notice of nondiscrimination, and taglines in

the top 15 non-English languages spoken in the state indicating that free language assistance services are available. The notices must be posted in the dental office, on the website and in any significant publications and communications. For smaller items, such as postcards and tri-fold brochures, the practice may use a shorter nondiscrimination statement and taglines in the top two non-English languages spoken in the state. The compliance date for the notices is 90 days after the effective date, or October 16, 2016.

Covered dental practices with 15 or more employees will also be required to implement a grievance procedure and designate an employee to be responsible for management of grievances.

To minimize the administrative burden for member dentists who are covered entities, the ADA has prepared resources to aid in compliance with the rule, including an FAQ and checklist. Visit Success.ADA.org/1557resources.

ADA Urges You to Contact Congress Regarding 1557!

On May 18, 2016, the Department of Health and Human Services’ Office of Civil Rights (OCR) released the final rule on Section 1557 of the Affordable Care Act (ACA) and expected compliance starting on July 18, 2016. The final rule has proven to be unclear, and the American Dental Association’s (ADA) questions to OCR about the rule remain unanswered.

26 journal | September/October 2016

As it’s currently read, this rule will, among other things, require that your office post notice of interpreting services available in the 15 most frequent nonEnglish languages spoken in Oklahoma. The cost of providing these services would be the responsibility of the dental practice.

Jim Bridenstine (1st)

Please contact your member of Congress and tell him to call upon the HHS Secretary for a delay in enforcement of the final rule!

Learn more at success.ada.org/1557resources

202.225.2211

Markwayne Mullin (2nd) 202.225.2701 Frank Lucas (3rd)

202.225.5565

Tom Cole (4th)

202.225.6165

Steve Russell (5th)

202.225.2132

Dr. Edmund Braly, ODA President, Dr. Susan Davis (ADA ATL), Congressman Tom Cole, Lynn Means, ODA Executive Director, and Dr. Juan Lopez, ODA President-elect.

Left: Dr. Susan Davis (ADA ATL), Dr. Matthew Cohlmia (ADA ATL), Congressman Steve Russell and Lynn Means, ODA Executive Director.

ODA Members Meet Oklahoma's Congressmen During Summer Recess Members of the ODA have been visiting with Oklahoma’s Congressional Delegation during their summer recess. They have been talking with the Congressmen about the ADA's Dental and Optometric Care Access Act (H.R. 3323), the Protecting Seniors Access to Proper Care Act (H.R. 4062), the two ADA bills designed to address student debt (H.R. 649 and H.R. 4223), and the HHS final rule under Section 1557 of the ACA. Please learn more about these important issues facing your practice and the dental profession and how you can help.

Dr. Doug Auld (center) met with Congressmen Jason Smith from Missouri (left), and Markwayne Mullin from Oklahoma, to discuss the various ADA bills currently before Congress. Auld is an ADA Action Team Leader (ATL) and past president of the ODA.

Visit ada.org/advocacy.

K

CAPITOL CLUB For more information about OKCapitol Club, contact Lynn Means at 800-876-8890 or lmeans@okda.org.

2016 Members Dr. Jeffrey Ahlert Dr. Jim Ambrose Dr. Glenn Ashmore Dr. Douglas Auld Dr. Brandon Beaver Dr. Tamara Berg Dr. Elizabeth Bohanon Dr. Ryan Brackett Dr. Edmund Braly Dr. Todd Bridges Dr. Steven Brown Dr. Nathan Brown Dr. Robert Bryan Dr. Bonnie Burton Dr. Patricia Cannon Dr. Wuse Cara Dr. Mary Casey-Kelly Dr. Conrad Casler Dr. Matthew Cohlmia Dr. Debbie Corwin

Dr. James Corwin Dr. Russell Danner Dr. Susan Davis Dr. David Deason Dr. Brian Drew Dr. Timothy Fagan Dr. Barry Farmer Dr. Danny Fuchs Dr. Cathy Fuchs Dr. Tracy Gasbarra Dr. Michael Gliddon Dr. Matthew Gray Dr. Michael Hansen Dr. Leslie Hardy Dr. Aaron Harman Dr. Edward Harroz Dr. Richard Haught Dr. Robert Herman Dr. Mathew Hookom Dr. James Hooper

Dr. Brad Hoopes Dr. Donald Johnson Dr. Eugenia Johnson Dr. Krista Jones Dr. Mark Kelly Dr. Robert Lamb Dr. Robert Livingston Dr. Juan Lopez Dr. Stephen Mayer Dr. Jandra Mayer-Ward Dr. Daniel McNair Dr. Glenn Mead Dr. Jack Morrison Dr. James Murtaugh Dr. Jeffrey Pierce Dr. Karen Reed Dr. Ryan Roberts Dr. Erin Roberts-Svob Dr. Brant Rouse Dr. Drake Sellmeyer

Dr. Meghan Sellmeyer Dr. Greg Shanbour Dr. Lindsay Smith Dr. Brooke Snowden Dr. Dan Storm Dr. James Strand Dr. Jackson Sullivan Dr. Joe Swink Dr. James Torchia Dr. Jonah Vandiver Dr. Nathan Villines Dr. Scott Waugh Dr. Robert Webb Dr. Stephanie Wendt Dr. Jonathan White Dr. Daniel Wilguess Dr. Ralph Willcox Dr. Ronald Winder Dr. John Wood Dr. William Yadon

www.okda.org

27

Dentists must speak with

ONE VOICE inUNITED Washington …

The American Dental Political Action Committee (ADPAC) is a resource that works to protect our profession from the many obstacles created by Congress each year.

Our combined voice of more than 158,000 dentists can help ensure the ability to serve our patients is not hindered.

THE PATH OF YOUR PAC CONTRIBUTION Criteria for selecting candidates YOUR PAC DOLLARS

PAC BOARD DETERMINES CANDIDATES TO SUPPORT

4 Commitment to improving oral health 4 Interest in dental issues 4 Committee assignments 4 Accessibility in the state and D.C. 4 Leadership positions

ADPAC IS STRICTLY BI-PARTISAN

THESE CANDIDATES ARE OUR VOICE IN THE POLITICAL ARENA TOGETHER WE ARE ALL A MEMBER OF THE TOOTH PARTY ADA’s Top Five Issues:

4 Student debt 4 Ensuring access to dental services 4 Flexible Spending Accounts 4 Medicare Part D opt-out 4 Non-Covered Services Legislation

ADPAC GIVES US ONE VOICE UNITED ON CAPITOL HILL

We need the support of all our members to solidify our presence in Washington, D.C.

JOIN ADPAC TODAY!

ADPAC is a federally registered political committee and the contributions it receives are used to support federal candidates and committees. Contributions to ADPAC are voluntary and any person has the right to refuse to contribute without reprisal. The contribution guidelines are merely suggestions and a person may contribute more, less or not at all without concern of favor or disadvantage by the ADA. Corporate donations will not be used by ADPAC for contributions but will be used exclusively to pay for the administrative and operating expenses for ADPAC or related political activity. Contributions are not deductible as charitable contributions for federal tax purposes. Federal law requires ADPAC to request the name, address, occupation, and employer for each person whose contributions exceed two hundred dollars ($200.00) in a calendar year.

28 journal | September/October 2016

QUESTIONS?

Sarah Milligan ADPAC Director milligans@ada.org 202.789.5171

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29

SPOTLIGHT

ODA Member

Rachel Standlee, Tulsa

by Madison Huffines, ODA Communications Manager Dr. Rachel Standlee has been practicing at Family Dentistry in Tulsa since her graduation from the OU College of Dentistry in 2009, but her interest in the profession came from an experience that would have had most individuals wanting to run in the opposite direction. "After having my third molars removed in high school, I woke up (completely sedated) thinking that I wanted to be an oral surgeon," Standlee said. However, after working as a general dental assistant, she soon discovered that she loved general dentistry too much to specialize.

Standlee had the early support of her mother who encouraged her to pursue her dream of becoming a dentist. "She has always driven me to become the best I can be and to hold myself to high standards."

Standlee now gives that same support to her 13-year-old son, Quinton, who enjoys micro sprint car racing. Standlee and her husband, Shawn, have been married for 13 years. " Our marriage is a top priority to both of us. We still have lots of fun together.” The Standlees enjoy spending time as a family and cheering Quinton on at the racetrack.

Standlee attributes much of who she is today to her faith. "I love serving people and caring for others, and dentistry allows me to do just that. I’m exactly where God has called me." Her passion for serving others is put to use outside of the office while volunteering with Neighbor for Neighbor. This organization assists the less fortunate by providing medical and dental care and other services to those who are uninsured, unemployed or handicapped, or who have low income. "Some patients may wait hours for care but they all still leave grateful. It is a very rewarding experience."

Standlee has had many positive influences throughout her career, but she considers three to be special role models. "I’m privileged to work daily with two other great dentists. Having colleagues of high integrity to consult with regularly is a blessing," Standlee says of her partners, Drs. Richard Amilian and Conrad Casler.

A third role model is her mentor and former instructor, Dr. Jim Kessler, “an extremely gifted dentist who I still contact for advice on certain patient cases. My relationship with these three dentists and their impacts on my personal and professional life will stay with me until the end. I am extremely honored and grateful."

Standlee’s advice to all future dentists: Never stop learning. "It is so cliché, I know, but it’s also so important -- 'We don't know what we don't know' is such a great saying." Above all, Standlee knows that her passion for dentistry will stay with her for a lifetime.

"I can wholeheartedly say

30 journal | September/October 2016

I would not want to choose any other career. I recognize that I am in a very unique profession offered to a select few. I do not take that for granted."

Standlee is excited to announce that she will be opening a new office in the near future and will be transitioning her current patients to that location. With the support and blessing of her colleagues, Standlee knows that in doing this she is making a life-long goal come true.

Dr. Mathew Hookom's annual dental clinic provides free care

Dr. Mathew Hookom and his staff at Custom Dental in Atoka, Okla. served more than 60 people during their annual free dental care day.

For three years, the staff of Custom Dental in Atoka, Okla. has been hosting a free care clinic for their community. This year, Dr. Mathew Hookom led the event with the help of volunteers from Victory Life Church and local businesses, Ameristate Bank and First Bank, as sponsors. The team served more than 60 people in one day.

The clinic offered patients in Atoka and its surrounding areas access to free cleanings, fillings and extractions. “It is a blessing to help others and give back,” Hookom said. “I believe God has given my

team and me many talents and that it is our responsibility to use those gifts to serve others.”

According to Hookom, the event grows year after year and is something the staff looks forward to every summer. Though this event is specific to the town of Atoka and surrounding areas, Hookom encourages dentists with private practices to get involved in their communities and start similar programs.

Sharing the Good Work of ODA Members Historically, dentists have been the most charitable of health care providers by volunteering their time, resources and professional expertise.

In the May/June 2015 ODA Journal, Dr. Phil Aday and the Calvary Baptist Dental Clinic in Lawton was highlighted.

Please help us recognize the accomplishments of ODA member dentists! We are always looking for members to spotlight in the ODA Journal, and local news outlets, who are serving their community; locally, nationally or internationally.

If you, or a colleague that you know of, are providing philanthropic dental services, please contact the ODA Journal editor, Dr. Randy White, at editor@okda.org or Tina Evans, ODA Director of Communications and Education, at tevans@okda.org.

ODA member dentists in Yukon were spotlighted in the March/April 2016 issue for their annual event providing free dental screenings to first grade and special needs classrooms.

www.okda.org

31

32 journal | September/October 2016

Since 2006, Dr. Holman has been performing dental procedures at the Oklahoma City Zoo on animals such as bears, gorillas and lions.

ODA FEATURE

The Art and Science of Animal Dentistry

By Randy White, Editor, ODA Journal

You’ve just graduated from dental school at OUCOD and you’re finding that working on humans without someone looking over your shoulder is daunting. Through family connections, someone at the Oklahoma City Zoo calls to report that Aslan, a male lion, has some sort of dental problem. You’ve barely begun working on people, and now you’re supposed to examine and treat one of nature’s apex predators? How did you get yourself into this?

This is the story of Dr. Colin Holman, Oklahoma City general dentist. Holman had just begun practice at the Kickapoo Health Center when his wife, Erin, an employee of the Oklahoma City Zoo, called to say that Aslan had some sort of dental infection. When the magnificent beast had been sedated, Holman and a more seasoned dentist (Dr. Shannon Griffin) found and removed a piece of bone that had become lodged in the lion’s palatal tissue. Aslan recovered to rule his pride again.

Since that first experience in 2006, Holman has treated more than 15 different species at the Zoo. “When I first began, I had no idea what was the same and what was different about veterinary dentistry. The head veterinarian at the Zoo, Dr. Jennifer D’Agostino, has been very helpful in letting me know what to expect and providing the

Dr. Holman's all-time favorite patient was a gorilla named Tatu. This is the final restoration in Tatu's canine.

resources for me to study and Dr. Holman, with his father, Dr. Jon Holman, work with. I’ve spent a lot of time during a procedure on Tatu the gorilla. with zoology texts, brushing up on anatomy and terminology, so that I don’t look and sound like an idiot.”

Why would the Zoo reach out for a dentist when they employ many veterinarians? “Veterinarians in a zoo have to know about many animals and many conditions.

Teeth are not their main focus.

I can help them because these are procedures I perform every day. I’ve learned that you really don’t want to extract canines on a carnivore the hard way! I have performed root canals using 60mm files – you can’t get those unless you are a vet, so the Zoo had to acquire them for me. I’ve bent, modified and reshaped many instruments to make them work for animals rather than humans. It’s been a constant learning experience. So far, I haven’t messed up anything so badly that they don’t ask me back. I have learned a lot from my veterinarian colleagues, and I have a lot of respect for their abilities. Their patients can’t tell what hurts – they have to figure it all out by themselves.”

Holman comes to dentistry as a family trade. He grew up in Altus, where his father, Dr. Jon Holman (a 1981 graduate of the OUCOD) practiced. The Holman family, which includes son Larkin, lives in Mesta Park. Holman now spends four days a week in his own practice in South OKC (Dad covers the other day – it’s a family affair), and still spends one day a week at Citizen Potawatomi Nation Dental Clinic.

“I hired Dr. Chase Youngblood fresh out of OUCOD in 2008 to work at the Kickapoo Health Center. One of the best decisions I’ve ever made. He does excellent work, and we each make the other step up his game.

He has assisted me at the Zoo on some tough cases, and it was clear that we worked well together. I had gone into private practice, and he had left the Kickapoos to work for several other tribes. He kept badgering me (see what I did there?) to come work with him when he became the director at CPN. He is a great friend, colleague and co-worker at the Zoo.” Holman’s most difficult procedure at the Zoo involved a particularly grueling extraction.

“Remember what I said about carnivores and canines? Delmer, a speckled bear (and technically an omnivore – ed.) had a non-restorable canine. It took three hours, a lot of arm wrestling, and some colorful language to get that tooth out. Since then I’ve learned to bring backup or avoid canine extractions all together!”

Any favorite patients? “It’s like any dental practice – some animals have great teeth, while others qualify for frequent flier status.

My all-time favorite was probably Tatu, a gorilla who has since passed away. I did numerous extractions and a canine root canal for him. Maybe it’s because he’s a primate, but he was the best.”

Can we come assist? “The facilities have changed over the years, from the old hospital to a viewing theater with cameras and screens. But, honestly, we want to have the animal sedated for the minimum length of time and not have to worry about people who don’t know what they are doing getting in the way. It’s been pretty much me, Chase, and whichever of my assistants that wants to go. Sorry, but it’s best for the animal to keep it simple. However, feel free to come watch from the gallery!”

Is Larkin set to join the family practice?

“He’s only three right now, so let’s give him some time to make up his own mind!”

Any final thoughts? “The procedures are pretty much the same, but the scale is SO different. I have to study for and focus on these procedures in ways that ultimately benefit my human patients. I fell into this opportunity by chance, but it has really enriched my life.” www.okda.org

33

ODA FEATURE

Action for Dental Health: Dentists Making a Difference A Contemporary Plan for Disease Prevention and Treatment collaborative protocols and common sense.

They involve not only educational programs, but also concerted efforts to quell shortterm urgencies with long-range disease management.

The Action for Dental Health initiatives are: •

Promote Contracting Between Federally Qualified Health Centers (FQHCs) and Private Practice Dentists

•

Expand Give Kids a Smile! and Mission of Mercy Events

By Tim Fagan, DDS, MS District 12 ADA CAPIR Representative

•

Develop Emergency Room (ER) Referral Programs, which will shepherd dental pain patients out of the ER and into dental offices

The phrase “access to dental care” has become a cultural cue representing political and professional forces of our time. While the dental profession has traditionally focused on individual patients and procedures, the rest of the world has shifted its focus to populations.

•

Educate more Community Dental Health Coordinators

•

Reduce Administrative Burdens of Medicaid Participation

•

Improve Medical-Dental Collaboration

•

Expand Community Water Fluoridation

•

Promote Oral Health in Long-Term Care Settings

In response to the multiple variables affecting the oral health of the public in these times, the American Dental Association in 2013 developed Action for Dental Health: Dentists Making a Difference (ADH), a suite of initiatives to help address the challenges of dental prevention and treatment.

These initiatives are designed to provide care now, strengthen the safety net, and promote prevention strategies. While continuing to advocate for the necessary political considerations to promote oral health (only 2% of most state budgets are allotted for oral health programs), the ADA has taken a national stance of action. Waiting around only costs time lost in worker productivity, missed days of school, and escalating hospital ER costs from patients with dental pain.

The ADH initiatives are a blend of strategies,

34 journal | September/October 2016

The ADA’s Council on Access, Prevention and Interprofessional Relations (CAPIR) has prioritized these initiatives into the following four areas: 1. Hospital-ER Referral Programs Adults with dental pain are frequently unaware of how or where to access existing dental services. Current data reflects potential savings of over a billion dollars per year when dental pain is deflected from hospital ERs into dental homes.

The ADA has identified five program models, which can successfully divert dental patients from ERs into offices where definitive solutions exist: 1. The Dentists’ Partnership: Now in its eighth year, this model currently has 41

What is CAPIR? The American Dental Association (ADA) Council on Access, Prevention and Interprofessional Relations (CAPIR) is a primary ADA agency dedicated to broadening the scope of oral health care within the health care system, promoting preventive dentistry as a cornerstone of oral health care and advancing the delivery of oral health care to the public. CAPIR recommends policy, develops resources and formulates programs in the areas of: access to oral health services; community health activities; community water fluoridation and other preventive health activities; and health care facilities and interprofessional affairs.

private practitioners, a strong hospital partnership, and a core of five staff people who case manage the program.

The population of focus is adults with no Medicaid coverage or other types of insurance. Payment for services is accomplished by patients volunteering hours at nonprofit community agencies.

This model has shown a 72% reduction in ER visits. CAPIR has a DVD and Ten-Step Document describing this model in detail.

2. The Seattle-King County Model: This is a partnership between a health center, a hospital and an oral surgery clinic. With patients going from the ER to the health center for extraction consultation, a decision is made whether to treat immediately or refer to the specialty clinic. This model has saved the hospital over $1.5 million in its first two years of operation.

3. The Milwaukee Private Practice Model: This model benefits from a unique software, which allows the hospital ER to directly refer an individual

presenting with dental pain from the ER into a private practice. As part of a community-based Health Partnership, this private practice now provides coverage for multiple ERs and has become integrated into an interdisciplinary group of medical providers.

4. The Educational and Hospital-Based Model: Several oral surgery training programs are located within hospitals, resulting in thousands of patients referred from their ERs on a monthly basis. There are at least 50 such programs around the country with impressive statistics. As an example, the oral surgery training program at the Interim Hospital in New Orleans treats an average of 400 patients per week, referred by that ER. 5. The Retainer Model: Many hospitals choose to contract with oral surgeons directly to address the needs of ER patients presenting with dental pain.

One hospital in Wyoming sent a letter to dental offices asking for fee schedules in order to budget for economically sound dental visits as opposed to more expensive hospital interventions for dental infections.

The ADA has sample contracts and more details on all ER Referral models. A thumb drive with all models noted is also available to send to members.

2. Community Water Fluoridation The well-established benefits of community water fluoridation are widely known. As revealed in the recent election cycle, many communities enthusiastically support this health measure. There will be an updated “Fluoridation Facts” also coming out this year!

There is renewed effort on the part of the ADA to expand water fluoridation to more communities. The ADA National Fluoridation Advisory Committee continues to monitor fluoridation challenges around the country and offer customized technical assistance for members defending fluoridation in their communities. ADA members can access a fluoridation toolkit to help design strategies to maintain water fluoridation in their communities.

3. The Business Case for Medicaid Participation According to data collected by the Health Policy Institute, traditional dental insurance is not showing a strong growth pattern. It is Medicaid coverage that is growing and presenting new business considerations by dentists.

The ADA is working to educate its members on Medicaid program compliance in various ways. “Maintaining Your Sanity and Practice Viability as a Medicaid Provider: Embracing Program Integrity” is a new online free CE program available via ADAceonline.org. CAPIR also has Medicaid “boot camps” around the country at regional dental meetings where the Medicaid Provider Advisory Committee offers an informative array of tactics to help Medicaid participation be as efficient as possible.

4. Community Dental Health Coordinator A Community Dental Health Coordinator (CDHC) is a community health worker with dental knowledge and skills. This new dental team member may be a dental hygienist, dental assistant, social worker or layperson that enrolls in an online curriculum, performs a community-based internship, and receives a certificate of completion.

This program began in 2006 leading to the development of a three-year pilot series of training and studies, which concluded in December of 2012. An analysis of the pilot data revealed that the true value of the program lay in its patient navigation and case management emphasis. In other words, helping inform people how to access necessary services and making sure they arrive to those visits, in addition to sharing individual and community-based prevention messages.

These activities are not new in the medical world, as most physician groups and hospitals employ a “navigator” to arrange appointments and/or transportation for patients. This is a newer concept in the dental world where patients generally assume all responsibility for appointment management.

Most community health center dental departments frequently report double-digit no shows, yet only one out of five medical patients report receiving a dental visit.

Several “sabbaticals” were arranged with an experienced CDHC going to a health center in a new area and working for a period of time in order to demonstrate the usefulness and viability of this new dental team member. The CEOs of the health centers hosting these sabbaticals happily reported dramatic increases in kept appointments with an influx of new patients. Community education prompts consumer awareness with resulting increased utilization.

Seven states are now in the process of conducting or starting a CDHC program to link more underserved populations with dental care. There are currently 37 CDHCs working in eight states, with 58 CDHC students in the “pipeline”.

The Action for Dental Health initiatives clearly provide a roadmap of future strategies that promise greater access to dental care for underserved populations while promoting prevention for healthier communities. These initiatives link the dentist to the centers of patient care, while emphasizing the connectivity of the mouth to the rest of the body.

The outcomes already observed by Action for Dental Health suggest more successes to follow as these opportunities for action expand to additional communities throughout the country. As more patients access dental treatment and learn new prevention strategies, the goal of increasing improvement of oral health can be more fully realized.

As your District CAPIR member, I would be happy to answer any questions about the Action for Dental Health initiatives. If you have one of these initiatives currently ongoing in your area of the District, please let me know!

Tim Fagan, DDS, MS District 12 ADA CAPIR Representative okiedent@sbcglobal.net

The CDHC pilot revealed that most underserved populations are unaware of how to access available dental services.

www.okda.org

35

Take part in the ODA Rewards program and start saving!

The Oklahoma Dental Association endorses companies that are researched and proven to meet the needs of ODA members.

You are automatically eligible for the savings that each company provides.

In one year, ODA members can save an average of

$13,029

when participating in every ODA Rewards Partners’ offer.*

What are you waiting for?

Visit www.okda.org!

In 2015, the ODA received

ODA members saved

in non-dues revenue because ODA members took advantage of Rewards partners and services.

in membership dues from the Rewards program.

$143,233

*Based on the average annual use of an ODA member if he/she participates in every ODA Rewards partners’ offer. Excludes ODA endorsed products offered by Alexander & Strunk because of the variables in coverage and products.

36 journal | September/October 2016

$133

ODA Rewards Partners Catalog INSURANCE PRODUCTS FOR YOU AND YOUR PRACTICE

The Choice That Leaves Nothing to Chance At 3iG, we make it easy for you to get all the insurance coverage you need for your business, personal life and employee benefits from one trusted source. Unlike many local agencies, our knowledgeable agents have been working primarily with dentists for the past 40 years and know the risks and exposures unique to the dental profession. We look at the big picture to help you avoid overlaps or gaps in coverage – for greater confidence and value. Find out why so many Oklahoma dentists endorse 3iG as their choice that leaves nothing to chance.

Depending on the type of insurance and/or circumstances, members may receive premium discounts, special group pricing, unique features, exclusive products, and/or a simpler process for quoting and applying for coverage.

DEBT COLLECTION SERVICES

A Collection Agency That Keeps Your Practice Healthy If your patients are entitled to full recovery...aren't you? If you're a practice looking for a collection agency that understands your needs and the delicate nature of collections, then look no further than American Profit Recovery. We are effective in resolving debt issues for any size practice.

There is a one line between care and collections and we understand how sensitive the relationship is between doctor and patient. Our consultants provide insight and tailored solutions utilizing our popular flat-fee affordable collection system.

Our diplomatic approach is designed to collect and keep patients coming back to your practice.

All of this is managed via our custom web portal allowing 24/7 account updates and management!

ODA Members receive 10% off of our Tier I pricing.

405.521.1600 3000ig.com info@3000ig.com

800.711.0023 AmericanProfit.net Contacts: Dale Erickson & Keith Klebba www.okda.org

37

GLOVES & MASKS

Association Gloves Makes It Easy to Save Money on Gloves, Masks and Disposable Products Why Association Gloves?

• The ODA glove program, administered by Association Gloves, saves you money and brings you high-quality products with the right fit and feel for your entire team at an exceptional value.

• Receive special ODA-member pricing, an easy recurring order program and great personal service.

• Download the FREE Association Gloves mobile app. App orders may earn an additional discount.

• Check out odagloves.com for a complete product listing and quarterly specials.

• Shipping is always free!

Receive ODA-member pricing and access to quarterly specials. Purchasing your gloves, masks and disposable products through Association Gloves provides non-dues revenue to your association to support activities and services you value.

877.484.6149 odagloves.com Download the app!

38 journal | September/October 2016

PATIENT PAYMENT PLANS

Help Put Dental Care Within Reach of Your Patients For nearly 30 years, CareCredit has been focused exclusively on healthcare financing and has helped millions of patients receive needed and desired care. CareCredit is a healthcare credit card that can be used as a financing option to pay for certain expenses not covered by insurance or to bridge payment when desired care exceeds insurance coverage. It is accepted at more than 180,000 healthcare practices — including over 100,000 dental practices nationwide.

Already accept the CareCredit healthcare credit card? Learn more about how CareCredit can help you grow your practice and help more patients by contacting your Practice Development Team at 800.859.9975, then press 1, then 6.

Ready to enroll? Call 866.246.9227 to get started.

ODA Members can get started for only $25.

866.246.9227

AUTOMATED MARKETING & COMMUNICATIONS SOFTWARE

SCRAP METAL RECOVERY

Increase Your Income by Maximizing Your Return on Refining Precious Scrap Metals Marketing Automation and Reputation Management Demandforce gives your practice the marketing and communications tools it needs to attract and retain patients, manage and build its online reputation, and save time. By tapping into the existing practice management system, Demandforce automates a host of workflows designed to deliver: • • •

Improved appointment density with online scheduling on Google, Yelp, Facebook, and practice website.

Increased online presence with patient reviews, turning your biggest fans into your strongest asset.

Automated appointment reminders, surveys, newsletters and more to ease front office workload while building seamless relationships with patients.

866.406.7431 demandforce.com/oda

Why D-MMEX EasyRefine?

Getting started is easy!

Here’s what you can send: • Crowns and bridgework • Silver alloy powder • Partials • and more!

Request your free, insured shipping kit with sealing containers. D-MMEX performs an individual melt and assay, an all-element analysis and provides a complete analysis report. Enjoy fast payment via cashier’s check in about 10 days.

Current Rates: 97% Gold • 90% Platinum and Silver • 85% Palladium ODA Members always earn a 5% premium on the total value of all metals.

800.741.3174 easyrefine.com www.okda.org

39

ELECTRONIC INSURANCE CLAIMS

Tired of Paying the National Average Price of 50 cents for Each E-Claim?

With EC&EC (E-Claims & Eligibility Connect) ODA Members pay just a quarter per claim.

Our E-Claims software is an interface with Open Dental, SoftDent, Eaglesoft, and Practice Works. It’s also compatible with Dentrix and *NEA attachments. The E-Claims service has no set up fee, no monthly fee, and no time-frame commitment! Tech support/training is included.

You’ll have easy daily reports, claims tracking, electronic EOB’s and more.

Call 866-EClaims today to get started or request our free 60-day demo of unlimited E-Claims. * Not set up for NEA attachments yet? Save $234 with NEA-use promo code IAPlusRZ1M.

866.EClaims

40 journal | September/October 2016

ELECTRONIC CREDIT CARD, CHECK MANAGEMENT & PAYROLL PROCESSING SERVICES

Smile! You Have a Trusted Source for Payment Processing, Payroll and Human Resources.

As the owner of a busy dental practice, you don’t have time to worry about whether your payments are being securely and quickly processed or that your staff is paid on time. And now, you don’t have to.

Heartland provides secure payment processing including EMV, end-to-end encryption and tokenization. With faster cash deposits and transparent pricing, our services allow you to focus on growing your practice.

By adding our payroll and HR services you’ll have everything you need to efficiently pay your staff along with resources to help ensure regulatory compliance and effectively manage general HR needs.

918.809.5471 sarah.bippus@e-hps.com heartland.us

ANSWERS ON EMPLOYER DENTAL PLANS

Tired of Staff Calling Insurance Companies, Surfing Websites or Waiting on a Faxback?

Insurance Answers Plus is the solution for today’s dental practice! With thousands of dental plans at your fingertips, this unique service saves money, time, and increases front office efficiency.

Regardless of the carrier involved, you’ll have 100+ details on each plan listed. Automatic daily updates are included plus you have access to “real time” patient eligibility. ODA Members can get started for just $295 (tech support and training is included). A monthly subscription is $134 for a practice with one office and one doctor. Group rates are available. No time frame commitment!

QUALITY APPAREL WITH PRACTICE LOGO

Why Lands' End? Here’s how we help dental practices create custom uniforms that work: • Wear tested quality clothing with a guarantee that won’t expire.

• A range of colors to complement every logo & Colors You Can Count On – ten shades that will stay in our color palette across a variety of styles.

• Custom E-Stores let your employees place their own orders, according to the style & budget limitations you specify, branded with your logo throughout.

• Clothing that fits everybody. You’ll find clothes made just for him. Complementary styles designed to flatter her. Even maternity sizes in some lines.

As an ODA Member, you’ll receive up to 10% off on products and another 10% off on embroidery—with no minimums!

800.683.2501 iaplus.com

800.490.6402 ada.landsend.com www.okda.org

41

BIO-HAZARD WASTE REMOVAL AND TREATMENT

MEDICAL EVACUATION

Take trips. Not chances.

MedjetAssist Take Trips, Not Chances

A Better Option For Your Red Bag Waste Needs Medical Waste Services provides bio-hazard waste disposal, OSHA compliance, and secure document shredding service for the entire state of Oklahoma. No long-term contracts, no extra or hidden fees, and "locked-in" pricing, are just a few reasons to choose Medical Waste Services.

ODA members will receive close to a 20% discount from our standard pricing

MedjetAssist is a domestic and global air medical transport membership program. If a Medjet member becomes hospitalized 150 miles or more from home and meets transport criteria, Medjet will arrange medical transport to their home country hospital of choice at no additional cost to the membership fee. Medjet also offers the MedjetHorizon membership with access to additional security, health and travel services. In addition to the protection a Medjet membership provides, a MedjetHorizon member receives the benefits of a travel security and crisis assistance membership program (Crisis Assistance Plus), powered by FocusPoint International. Other Horizon benefits include ground ambulance transfer, specialty hospital transfer and cash advance.

Preferred rates of $245/individual or $375/family (normally $270 and $395 respectively) for the MedjetAssist annual membership under age 75.

You can add the MedjetHorizon to your annual Medjet membership for $149/individual or $179/ family. *Please reference Oklahoma Dental Association when calling to get your preferred rates*

866.355.7094 info@medicalwasteservices.org medicalwasteservices.org 42 journal | September/October 2016

800.527.7478 medjetassist.com/oda

INCENTIVE TOWARD THE PURCHASE/LEASE OF A NEW CAR

A Luxury Offer Guaranteed To Make You Smile Membership does have its privileges. Imagine yourself behind the wheel of a sporty C-Class sedan. An incredibly fuel-efficient E250 clean diesel sedan. A spacious M-Class mid-size SUV. The flagship S-Class luxury sedan. Or any other legendary vehicle from Mercedes-Benz. But why imagine when reality is so near?

Choose from over 70 vehicles for purchase or lease. Models start at $32,000. Whatever your heart and driving style desire, now you can make it yours—at significant savings—thanks to this fabulous ADA Member incentive.

Reward yourself with a special incentive – up to $4,000 - on a new Mercedes-Benz.

PRACTICE OFFICE SUPPLIES

Exclusive Member Benefits Through Office Depot and OfficeMax You can now shop at Office Depot and OfficeMax or online to receive discounts offered through the Oklahoma Dental Association.

• Up to 80% off preferred products • 3,000 of the most commonly used products at 15% off retail web pricing • 96,000 products discounted below retail • Next-day delivery with free shipping on orders over $50 (excludes furniture) • Additional 15% off first-time online orders • Terrific copy and print pricing To receive your member’s savings online, go to www.okda.org/officedepot and set up a new account.

To receive your member’s savings at any Office Depot and OfficeMax store, please use your Store Purchasing Card, or provide SPC Account # 80124841970. For a Store Discount Card, please contact the Oklahoma Dental Association at 405.848.8873.

866.628.7232 ada.org/mercedes

okda.org/officedepot www.okda.org

43

WEBSITE DESIGN AND MARKETING SERVICES

ONLINE EXCLUSIVE SELECTION OF NAME BRAND SCRUBS

Accelerate Practice Growth and Achieve Measurable Results ProSites is trusted by over 7,500 dentists for their website design and online marketing needs. Our comprehensive suite of solutions include: •

• •

•

Website design. Communicate your expertise with professional designs, educational content, interactive features, and free upgrades to ensure your website remains up-to-date.

Search engine optimization. Achieve better rankings in search results and get noticed by prospective patients in your area.

Pay-per-click. As verified Google partners, we know what it takes to create successful, costeffective PPC campaigns that deliver measurable results.

Social media management. We’ll manage your presence on social networks to help you increase referrals and stay engaged with patients.

ODA members save 25% off on a new website.

888.932.3644 prosites.com 44 journal | September/October 2016

True 110% Price Match Guarantee Scrubs & Beyond is on the go with a BRAND NAME that’s growing fast! Reaching customers through our renovated Web site, we’ve established ourselves as a strong industry leader. Health care professionals know and trust Scrubs & Beyond.

Scrubs & Beyond offers a new kind of shopping experience for the health care professional who is searching for an ever-expanding collection of exclusives and an extensive selection of name brand medical uniforms and accessories at great prices.

If you find a lower price on an identical item online (same color, style, and size), let us know and we will match the lower price PLUS give you an additional 10% off the lower price.* *Some restrictions apply

okda.org/scrubs

THE LEADER IN AMALGAM SEPARATION

SPECIAL SERVICES & SHIPPING DISCOUNTS

Oklahoma Dental Association Members, Ship and Save with UPS

Solmetex Hg5 Series - We Have Amalgam Separation Down to a Science In 1999, Solmetex® designed the Hg5 that has quickly become the industry standard in Amalgam Separation. What makes Solmetex different is our ‘Total Solution Provider’ concept – that integrates waste handling and recycling into our complete product line to provide a truly Green set of solutions. Solmetex is the global leader and our Hg5 system is the gold standard in high-performance amalgam separation. As a member benefit when you purchase an Hg5 system, you will receive a free collection container with recycling. It includes new container, shipping and recycling of full container with documentation.

Which equates to an added value of $330.

800.216.5505 solmetex.com sales@solmetex.com

Improve your bottom line with some of the most competitive rates available on shipping services with UPS. Save up to 36%* on a broad portfolio of shipping services including air, international, ground and freight services.* Plus, get 50%* off UPS Next Day Air®, UPS Next Day Air Saver®, UPS Worldwide Express® export, UPS Worldwide Saver® export, and UPS Worldwide Expedited® export shipments for up to four weeks after you enroll.* You can receive these discounts even if you already have a UPS account. Remember, the more you ship, the more you can save with UPS. Put the power of logistics to work for you. *See savewithups.com/ada for specific services and discounts.

800.636.2377 savewithups.com/ada www.okda.org

45

POINT-EARNING CREDIT CARD

Support Your Practice.

Earn More Points.

Enjoy the Rewards Earn Rewards with the ADA Visa Card, the only credit card endorsed by the ADA

866.951.3869 ADAVisa.com

46 journal | September/October 2016

CONNECT WITH YOUR PATIENTS WHILE THEY WAIT

On-Hold Media Digital Video Overhead Music Waiting time is the perfect time to connect with your patients using on-hold messaging and lobby video from Works24. Custom onhold messages help you cross-sell additional services. Flat-screen TV’s in your lobby or exam area display professional video clips of your latest promotions, as well as news, weather and more. The best part? You can change all of it with our easy online system within minutes. Call today – you’ll be amazed by how easy it is!

405.517.6900 works24.com rjones@works24.com

THE SKY’S THE LIMIT Enjoy the generous travel benefits of the ADA Visa Signature® card—including a plane ticket for as little as 25,000 reward points with no blackout dates! (Up to a $450 value.)

APPLY FOR YOUR CARD TODAY!

888-327-2265, ext. 38224 usbank.com/ADA38224 Subject to credit approval. The creditor and issuer of the American Dental Association Card is U.S. Bank National Association, pursuant to a license from Visa U.S.A. Inc. © 2015 U.S. Bank National Association

PUT YOUR PATIENT CHALLENGES TO REST Joseph P. Seay, DDS, MS, BS Pharm., Anesthesiology Specialist Local, Regional, General Anesthesia and IV Conscious Sedation, In Your Office Setting

•

Anesthesia for:     

Pediatrics Developmentally Disabled Autism Phobias Aversive Procedures

●

Diplomate, American Dental Board of Anesthesiology

●

Past President, American Dental Board of Anesthesiology (2 terms)

●

Fellow, American Society of Dentist Anesthesiologists

●

Diplomate, National Board of Anesthesiology

●

Fellow, American Dental Society of Anesthesiology

●

Diplomate, National Dental Board of Anesthesiology

●

Past Member, Oklahoma Board of Dentistry, 1997-2006 (term limited)

WE ARE HERE FOR YOUR PATIENT’S SAFETY, AND YOUR TRANQUILITY 2118 W. Lindsey Street ● Norman, OK 73069 ● Phone (405) 364-8500 ● Fax (405) 364-1131 ● aaao@coxinet.net

www.okda.org

47

CLASSIFIEDS Looking to fill an open position in your office, need to sell dental equipment or a practice? Check out the latest listings below and visit okda.org/classifieds for additional listings.

JOB OPENINGS General Dentist OKC Area If you are an outgoing and positive Dentist looking for career satisfaction and continuing educational opportunities, join a Heartland Dental supported office! We are seeking a self-motivated Dentist to provide high-quality lifetime patient care in a fast-paced and well-established practice. As a Dentist with Heartland Dental, you will perform general clinical dentistry procedures such as exams, direct and indirect restorative work, tooth extractions and any other dental procedures.

You will also provide endodontic care, perform crown and bridge procedures and provide fixed and removable prosthodontics care.

Why join a Heartland Dental supported office?

• You want the opportunity to work with your own practice and team in a state-ofthe-art facility • You want to choose your own materials and labs • You want to diagnose and treatment plan your own cases • You want to resource and network with more than 900+ colleague dentists • You want to earn an excellent income with guaranteed salary and benefits • You want to benefit from existing relationships with suppliers, vendors, and insurance companies • You want professional assistance in interviewing, hiring and training your dental team • You want superior administrative support in areas such as accounting, human resources, information technology, management information systems, Choctaw Nation is Looking For 3 Dentists Government Position. A culture like no other, a career like no other. Choctaw Nation is currently seeking to fill 3 dental positions in Oklahoma.

Blending our rich Native heritage our soaring business enterprise, the Choctaw Nation of Oklahoma is the perfect place to start your career! Our success is directly related to our associate's relentless focus on results, growth, and innovation. Our talented, motivated members of our Choctaw Nation team continue to accelerate business segment leadership, while serving over 200,000 tribal members. The Choctaw Nation is creating an inspiring, inclusive and welcoming workplace for all associates. Starting salary is $160,000, you may work with any state license in good standing. We offer amazing government benefits and salary! Relocation is paid. AIM Consultants is the exclusive Physician and

48 journal | September/October 2016

marketing and advertising, payroll administration, personnel recruitment, and supply and equipment procurement Benefits: We understand that you work hard, which is why each supported location provides an excellent compensation and benefits package.

Additionally, Heartland Dental’s extensive training and continuing education opportunities are unparalleled and exceed industry norms.

Each supported location invests heavily in your professional and personal growth and wants to see you succeed. If your career ambitions include leadership and further advancement, our network of supported locations offer many opportunities to help you meet your goals.

Heartland Dental’s network of supported locations is expected to double in size within the next five to seven years and new opportunities will be created to support that growth.

Responsibilities: As a supported Dentist with Heartland Dental, you will be the leader of your practice. You will manage the dental office team, mediate any conflicts that arise and promote a positive and team-oriented work environment where highquality patient care is the number one priority.

Additional responsibilities of the Dentist include: Conducting morning meetings with the dental office staff to ensure that everyone is on the same page regarding the day’s schedule, procedures and patient load Supporting office staff with assessing P&L reports. Improving your clinical skills and acumen through participation in continuing education and training opportunities offered by Heartland Dental. Doctor mentoring program.

• 6 paid holidays off

Job Requirements: As a supported Dentist, you must have a strong work ethic, an outgoing and personable chair-side manner and the desire to improve within the dental field. You must also be flexible and open to new ways of doing things and able to lead and manage a team. Educational requirements of the Dentist – General Dental Doctor – DDS/DMD include: DMD or DDS degree. Current dental license in state of hire. Ability to travel overnight to training sessions once a month during your first year of employment

• Team-focused, uplifting and educational work culture

If interested, please check out our jobs page at jobs.heartland.com to apply directly online.

Additional benefits: • Medical and prescription drug insurance • Free dental services for yourself and your dependents minus lab fees • Vision care support • Life insurance • 401(K) retirement plan

• Potential for 2 weeks vacation available Healthcare Provider recruiter for the State of Oklahoma Tribal and Indian Health Services. We have specialized over the last 25 years in rural, metro, tribal and Indian health services. Please call for confidential and immediate consideration. Or, you may e-mail your CV and we will contact you as soon as possible. All personal information is kept strictly confidential and will not be forwarded without your permission. If you are not interested in this position but know someone who might be, please forward this opportunity to them. We look forward to speaking with you soon.

Brenda Buck AIM Consultants 9247 South 88th East Place Tulsa, OK 74133 Cell (918) 894-2207, Phone (800) 586-2499, Fax (314) 272-7021

Busy practice needing a 2nd pair of hands!

We currently have an outstanding full time or parttime opportunity for a general dentist to join our office which is located in Downtown Sand Springs, OK ( a suburb west of Tulsa!) It is a great little town with a strong family feel! Dr. Fooshee has been in practice for over 36 years and has a wonderful reputation in the community as we have been in this location for 15 years! We have a strong patient base but are eager to ramp up marketing once a 2nd Dr. joins the practice! We are open to drs of all experience levels but would love the opportunity for mentorship so new grads, feel free to apply!

We have 7 ops and are a PPO and FFS office. This position includes a highly trained staff committed to managing and assisting various procedures and providing excellent customer service. Our goal is to provide long-term dental care for the whole family.

This is an incredible opportunity to work in an established practice and offers the ability to grow exponentially! Please send your resume to cgarza@heartland.com to find out more!

JOB OPENINGS

PRACTICES FOR SALE

In-House Oral Surgeon Local Oral Surgeon seeking to team up with General Dentists to develop In-House specialty.

Please contact us at 800-684-7479 or www.SynergySpecialists.com.

PRACTICE FOR SALE: TULSA. 6 OPS, DIGITAL AND Dentrix. Collecting more than $900K in 4 to 4 ½ day week with general dentistry.

Located on busy street near Interstate. in attractive leased facility. Abundant parking Dr. retiring but may work for buyer on limited basis if desired.

Call Max or Jack at PROFESSIONAL PRACTICE ASSOCIATES at (405) 359-8784. FINANCING AVAILABLE

EQUIPMENT FOR SALE We specialize in repairing Kodak/Carestream, Dexis, Gendex & Schick CDR sensors. Repair & save thousands over replacement cost. We also sell & purchase old/broken sensors. www.RepairSensor.com / 919-924-855.

PRACTICE FOR SALE: TULSA AREA. $521,000 in 3-day work week. Five operatories, with Dentrix throughout, digital X-rays, electric handpieces, and much more. Call Max or Jack at PROFESSIONAL PRACTICE ASSOCIATES at (405) 359-8784. FINANCING AVAILABLE PRACTICE FOR SALE: SOUTHERN OKLAHOMA. $543,600 in 4-day work week.

Untapped potential. Four operatories with Dentrix. Stand-alone building. Call Max or Jack at PROFESSIONAL PRACTICE ASSOCIATES at (405) 359-8784. FINANCING AVAILABLE

PRACTICE FOR SALE 7300 South Western. Established dental office for rent. Excellent area with high traffic.

Utilities are free. Completely remodeled with a reasonable rent. Four operatories, lab, private and business office, record room. Easy access from all areas of town. Will rent with or without equipment. Dr. Buddy Shadid (405) 833-4684 or (405) 843-1709.

PRACTICE FOR SALE: NORTH-CENTRAL OKLAHOMA. $1M PLUS in 4-day work week.

Beautiful leased office with first class equipment, computers and support, staff, etc. This practice has it all!!! Call Max or Jack at PROFESSIONAL PRACTICE ASSOCIATES at (405) 359-8784.

FINANCING AVAILABLE

PRACTICE FOR SALE: CENTRAL OKLAHOMA. $720,000 in 4-day week. Total of nine operatories available. A unique opportunity with HUGE untapped potential. A highly profitable practice with large take-home. A MUST see. Call Max or Jack at PROFESSIONAL PRACTICE ASSOCIATES at (405) 359-8784.

FINANCING AVAILABLE PRACTICE FOR SALE: OKLAHOMA CITY. $370,000 in 3 1/2-day work week. Three year average of $410,000. Beautiful leased office with excellent equipment. Digital with Practice Works throughout and Intra-oral camera. 1,600 sq. ft.

MOL, services provided can be expanded in a biog way and produce much more revenue. Call Max or Jack at PROFESSIONAL PRACTICE ASSOCIATES at (405) 359-8784. FINANCING AVAILABLE THE OFFICES LISTED ABOVE MAY BE SEEN AT www.ppa-brokers.com or call Max or Jack at PROFESSIONAL PRACTICE ASSOCIATES at (405) 359-8784.

Place a Classified Ad Submitting a classified ad is easy with our online form.

Find the submission form and more information at okda.org/classifieds.

Questions? Email advertising@okda.org or call 800.876.8890.

ODA/ADA Members

Non-ODA Members

Online: FREE

Online or ODA Journal: $77 for first 50 words.

ODA Journal: $40 for first 50 words.

$0.27 per additional word.

$0.15 per additional word.

Bundle: (Online & Print) $132 for first 50 words.

$0.27 per additional word. www.okda.org

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Annual Meeting

We're in This Together April 27-29, 2017 Downtown Tulsa

FEATURING DR. GORDON CHRISTENSEN Hotel Reservations

DoubleTree by Hilton Tulsa Downtown 800.838.7914 ODA Group Rate: $113 King/Double Book by April 5, 2017

50 journal | September/October 2016

GROW YOUR PRACTICE with financial solutions from Delta Dental of Oklahoma.

Delta Dental of Oklahoma in partnership with Dental Commerce Corporation can provide you the financial support needed to grow your practice and enhance the patient experience.

FLEXIBLE AND TAILORED FINANCING OPTIONS COVERING: • Existing loan refinancing • Commercial real estate acquisition • Practice acquisitions

FREQUENTLY ASKED QUESTIONS.

• Working capital • Major equipment purchases • Practice expansion and remodeling

WE’RE READY TO HELP YOU BARBARA FENNELL

IS THERE AN APPLICATION FEE? No. Applying is free.

IS THERE A PREPAYMENT, PENALTY CHARGE? No. Pay more than your minimum monthly payment or pay off your loan in full at any time without any penalties.

WHAT ARE THE TERMS OF MY LOAN? You can choose the terms of your loan: three, five, seven or 10 years.

HOW QUICKLY WILL I KNOW IF I QUALIFY? Three to five business days for all equipment loans. Seven to 10 business days for any other type of loan requests.

HOW FAST CAN I HAVE ACCESS TO MY FUNDS? Your funds can be deposited into your bank account in as few as three business days from the application date.

Chief Operating Officer Delta Dental of Oklahoma OKC Metro: 405-607-2117 Toll Free: 800-522-0188, Ext. 117 Email: bfennell@DeltaDentalOK.org

GREG HANSEN Manager Dental Commerce Corporation Office: 503-412-4045 Cell: 360-921-6772 Fax: 503-952-5288 Email: greg.hansen@DentalCommerceCorp.com

DELTADENTALOK.ORG

www.okda.org

51

AMERICANS HAD THEIR HEALTH PRIVACY BREACHED IN 2015.

DO YOU KNOW THE ANSWERS TO THESE QUESTIONS? Can one HIPAA violation result in a $1.5 million fine?

Can social media messages result in HIPAA violations?

Does your office have an encrypted server and secure email system?

Dentists are now under more scrutiny than ever to establish protocols for safeguarding patients’ Protected Health Information.

Delta Dental of Oklahoma is your reliable and trusted source for customized HIPAA compliance training. Our HIPAA training also qualifies for three hours of CATEGORY B Continuing Education Credit.

Our HIPAA training arms you and your staff with information to help safeguard your practice and protect your patients’ rights.

Our HIPAA training program is offered at your practice or Delta Dental’s headquarters in Oklahoma City.

JOIN US IN OKLAHOMA CITY! HIPAA Training Basics and Beyond September 16th | 8:30 AM - 11:30 AM If this date and time doesn’t work for you, please call us to schedule a training at your office.

REGISTER TODAY! Call 800-522-0188, EXT. 137 (Toll Free) Email PR@DeltaDentalOK.org 52 journal | September/October 2016