My Message in Your Brain

“Feed your brain with the latest neuromarketing insights”

The International Conference on Neuromarketing May 31, 2012 Erasmus University Rotterdam

CREATIVE THINKING

PASSION AND MANIPULATION

MEETING OF MINDS

MIXING BRAINTECH

SCANNING EMOTIONS

We will leave you mind boggled with new (marketing) ideas about yourself, your organization and your customers.

FUTURE BEHAVIOR

Part of the Behavioral Change Event Series

Influencing Brand Related Behavior Communication around brands have the primary goal to influence brand related actions. Usually, the objective is to ‘buy my brand related products’. A simple intention that has one major problem: the brain of

“Your behavior is also brand related and is influencing your clients brand related behavior”

the receiving person has to cooperate.

So what happens in that brain, while you

on people when they communicate,

communicate, is really interesting and

otherwise they’d be just a chatterbox

even more so when you get tools to work

without any real intention.

with it. By the way, your behavior as a brand owner is brand related as well, it

Those working inside the communication

might have more influence on the process

branch mostly agree that they intend ‘to

than you think.

get into the brain’. To get in the brain you need to have the cooperation of the brain

MY MESSAGE IN YOUR BRAIN

you want to reach. You need to know what

The most important aspect of

for communication…

communication is getting our message

- specifically, your communication

across. We aspire to reach people, to have

- what it means for you and your message

an effect on people and thus their brains.

makes the brain tick and how to open it up

to make that happen

For many outside the communication branch that sounds a bit vulgar, but even

The science of the brain is evolving and

they have the intent to have an effect

expanding in this area and gives us a completely new view on communication

“There has never been a time where we could measure emotions better”

and affecting people’s behavior. That is why we think ‘My Message in Your Brain’ is a fitting title.

FEATURED SPEAKERS...

David Rock Business coach and University advisor DAVID ROCK

CEO NeuroLeadership Group

Author of 2009 business-best-seller

‘Your Brain at Work’, David coined the term ‘NeuroLeadership’. Co-founder of a global initiative bringing neuroscientists and

Margriet Sitskoorn Professor of Clinical Neuropsychology MARGRIET SITSKOORN

Victor Lamme Professor Cognitive Neuro Science VICTOR LAMME

relationship between brains and behavior.

Willem Verbeke Professor Sales & Account Management WILLEM VERBEKE

Institute for Sales and Account Management

Willem is a popular speaker and he has

an enlightening perspective on what it takes for sales people to get people in action.

Neurensics, University of Amsterdam

Victor is one of the leading scientists

Roeland Dietvorst

on neuromarketing in Europe. Creating new models to map emotions in the brain combined with their work on real cases makes Neurencics the front runner.

Robert Witteman Senior Research Consultant ROBERT WITTEMAN

Author of the book ‘The malleable

brain’. Margriet’s passion lies in analyzing the

leadership experts together to build a new science for leadership development.

Tilburg University

Lecturer, Consultant at GfK ROELAND DIETVORST

Robert uses fMRI scanning to provide

His research interests are automatic/

reflexive neural processes and their involvement in everyday decision making.

Ale Smidts Professor of Marketing Research

Sanoma Media Netherlands

Analyzing media and media behavior,

Partner Neuro Intelligence Group

ALE SMIDTS

Erasmus Research Institute of Management

Ale currently collaborates with

information about the effect of multimedia

neuroimaging specialists in the area of

and the use of visual consistency on the

decision neuroscience to find an economic

media brain.

and effective use of combining techniques.

OUR INTENTION

This year’s selection of speakers brings

Keeping you up to date with the advances

us the most recent findings within

in technology and what neuro science

neuromarketing. Not just a ‘refresher’

is revealing about the inner workings of

course, My Message in Your Brain aims to:

the (living) brain and its receptiveness to

- challenge your thinking with new

communication. This knowledge will give you new ways to wrap your own brain around new ways of communication effectiveness.

developments and insights within neuromarketing - provide marketing specialists with new techniques and tools which improve

My Message in Your Brain 3 is the third in

communication results

a yearly series on brain science aimed at

- and primarily to get you interested —

providing relevant insights in marketing,

meaning, getting into your brain as

branding and its effect on communication.

a communication specialist

PROGRAM* 01:00 pm Welcome and Lunch Sandwiches and beverages 01:30 pm Start Conference opening > Frank Schurink 01:45 pm Having Your Brain in Mind The neuroscience of brand leadership > David Rock 02:25 pm The Manipulation and Passion of the Brain Ways of influencing the brain and expected reactions > Margriet Sitskoorn 03:10 pm Looking into the Emotional Brain The neuroscience of emotions and how they drive our behavior > Victor Lamme 03:50 pm Break: Midday Refreshments 04:20 pm Behavioral Research New and relevant behavioral research > Andries van der Leij 04:40 pm DNA, Hormones, Neuroscience and Future Behavior Research on the predictability of future behavior are applied to generate insights into real brand cases > Roeland Dietvorst and Willem Verbeke

05:45 pm Brainwork, the Meeting of Minds Mutual brainstorm session > Frank Schurink, Roeland Dietvorst, Walter Limpens, Ale Smidts and Willem Verbeke 06:15 pm Break: Food for Thought Dinner with food that is good for your brain 07:15 pm Creativity and the Reptilian Brain The basics of creativity > Frank Schurink 08:00 pm Facial Coding Meets EEG The combining of techniques creates a new depth in results > Ale Smidts (Erasmus Research Institute of Management) and Aartie Rambaran Mishre (IPM) 08:40 pm Neuromarketing Results Recent fMRI research by Neurensics and Sanoma is shared exclusively for the first time > Walter Limpens (Neurensics) and Robert Witteman (Sanoma) 09:20 pm Neuro Marketeers Neuro marketeers sharing their experience in using Neuro Science knowledge and its application to marketing > Enno van Rhijn 09:40 pm Closing To get more insight into our ‘hidden agenda’ and for the latest updates about the conference and program information, visit mymessageinyourbrain.com

* Program content and times are subject to change and may therefore vary.

REGISTRATION

ORGANIZATION & PARTNERS

The conference fee is €375,– ex. VAT per participant. Students pay €75,– ex. VAT. We offer the opportunity for participants (students excluded) to register a guest with a €100,– discount.

MORE INFORMATION Aprais > Frank Schurink, partner +31 (0)6 506 587 14 > info@aprais.eu

www.mymessageinyourbrain.com