Autosport
MARKETING INFORMATION
FACTS
What is
GRAND -AM ROAD RACING? IS ONE OF THE BEST RACING SERIES ON THE PLANET. ROLEX GRAND-AM Sports Car Series presented by Crown Royal Cask No. 16 which begins its 11th season of competition in 2010 has established itself as the most competitive professional ENDURANCE ROAD RACING in North America. The Rolex Series Daytona Prototype category has attracted the attention of superstar drivers and universally recognized teams through its extremely raceable and relatively affordable format, and has revolutionized sports car racing with plentiful battles at the front of the field and close finishes in virtually every race. Like the Daytona Prototype class that has redefined prototype sports car racing, the Rolex Series GT class has done the same for high-performance, production-based sports car racing. With an eye toward the cost-containment and close competition that has propelled the popularity of the Daytona Prototype class, the GT category provides a stable battleground for the world's top automobile manufacturers. Perhaps best of all, the Rolex Series two-class format allows race fans watching from the grandstands or on television and the media covering the sport to follow the action with just two easy-to-distinguish classes of race cars Daytona Prototypes and GT. GRAND-AM races at some of the world's most prestigious venues Daytona, Montreal and Watkins Glen and has taken the role of a top annual attraction at some of the newest venues in the industry such as Miller Motorsports Park, Barber Motorsports Park, Virginia International Raceway and New Jersey Motorsports Park. GRAND-AM is also making a newest form of circuit racing "Stadium Road Racing" on the road course layouts at tracks like Homestead-Miami Speedway or Daytona International Speedway. The Rolex Series is also home to some of the best and most recognized names in motorsports Scott Pruett, Max Angelelli, Alex Gurney, Jon Fogarty and more and is a road racing showcase for NASCAR notables such as Jimmie Johnson, Juan Pablo Montoya, Casey Mears. Open-wheel stars like Dario Franchitti, Scott Dixon, Danica Patrick, Ryan Briscoe, and many others will also make spotlight appearances in the Rolex Series this season. In 2010, Grand-Am Road Racing continues to grow. Our acquisition by NASCAR gives our series the added clout of the World´s largest and most prestigious sanctioning body.
TV RATINGS HAVE RISEN
67%
IN PAST SEVEN YEARS
ROLEX GRAND-AM IS BROADCAST IN
187 COUNTRIES
AROUND THE WORLD
20 MILLION
GRAND-AM FANS IN THE UNITED STATES
DAYTONA PROTOTYPE CLASS / DP Daytona Prototypes are mid-engine race cars purpose-built for competition. Capable of speeds in excess of 190 mph, Daytona Prototypes also feature the latest in safety technology, including carbon fiber side-impact panels and a multi-point roll cage. Daytona Prototypes are produced by five chassis constructors. Each chassis is designed and manufactured independently but highly limited by Grand-Am rules to keep the competition very close. Each chassis costs about $500,000. Engines are producting-based and include power plants from Ford, Pontiac, Lexus, BMW, Honda, Porsche and Infinity. All engines produce about 500 horsepower and have five- or six speed sequential gearboxes. In addition to Grand-Am specified chassis designs and engines, all Daytona Prototypes have a minimum weight of 2,275 pounds.
GT / GRAND TOURING CLASS The GT division is home to production-based race cars that are similar in appearance to the latest sports cars. But with carbon fiber bodies and similar technology found in the Daytona Prototypes underneath, GT cars are all business. The rules for GT -short for GrandTouring - employ several methods of equalization, including weight, tire size and engine rev limits, to provide an even playing field for a variety of international and American-made cars. Only in GT can one see nimble, flat-six Porsche GT3s take on big-bore V-8 Corvettes and Pontiacs while also mixing it up with Mazda RX-8s and BMW M6 coupes. GT engines produce between 400 and 450 horsepower and minimum weights range from 2,340 to 2,800 pounds. The top speed for GT cars is 180 mph. Costs for a GT car range from $250,000 to $400,000.
ROLEX GRAND-AM
CATEGORIES
47%
OF FANS ARE AGE 18-34
55-54 45-54
20%
65+
7% 9%
65+
55-54
16% 15%
18-24
18-24
12%
15% 45-54
21%
35-44
17%
25-34
18%
25-34
35-44
32%
18%
GRAND-AM FANS
GENERAL POPULATION
DEMOGRAPHICS
ATTITUDES TOWARD GRAND-AM SPONSORS
PASSION FOR MOTORSPORTS
100%
83% 80 %
70%
I like foreign/exotic cars
80% 78% 78% 74% 64%
I am a car enthusisast 60 % I like to attend car shows I prefer American cars
40 %
I enjoy working on my own car 20 %
I am a member of a car club
Grand-Am drivers could not run their cars without sponsors support
THERE ARE
Im very familiar with companies that sponsor Grand-Am and its drivers
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10
20
30
40
50
60
70
80
GRAND-AM FANS MEDIAN HOUSEHOLD
INCOME
MILLION
20
44%
$72,000
GRAND-AM ROAD RACING FANS IN THE UNITED STATES
GRAND-AM FANS
GENDER MALE 68% FEMALE 32%
MEDIA EXPOSURE Grand-Am enjoys substantial coverage in print media. During the season more than 200 magazines and daily newspapers run articles or reports on Grand-Am. Those articles account for a total circulation of more than 500 million readers. Grand-Am is covered by 75 of the top 100 daily newspapers in the U.S. by circulation. The 2009 Rolex 24 At Daytona SPEED broadcast featured 14 and a half hours of live coverage, with a rating increase of 47 percent over the 2008 broadcast. The initial tune-in on FOX averaged nearly one million households and 1.2 million viewers. SPEED reaches more than 73 million homes and the Rolex Series ratings on are up to 24 percent over 2008 year-to-date. Grand-Am news is also covered on MRN Radio. And is also proud to partner with Azteca American Central Florida for "Al Volante con Grand-Am." the first Spanish-language news magazine show devoted to Grand-Am. Grand-am.com features video highlights, daily news and editorials, full race coverage, team bios, message boards, photos, question and answer sessions, driver interviews, chat sessions, up-to-date points standings, contents, live timing and scoring and much more.
SPEED featured all the season for Latin America (Colombia) on LIVE COVERAGE by Jorge Koechlin and Roberto J.Guerrero.
INTERNATIONAL EXPOSURE GRAND-AM ROLEX SPORTS CAR SERIES RACES OR HIGHLIGHTS PROGRAMS ARE DISTRIBUTED BY 15 TELEVISION PARTNERS IN 187 COUNTRIES ANS TERRITORIES, REACHING MORE THAN 114 MILLION HOMES.
THE AMERICAS
EUROPE
MIDDLE EAST AFRICA
ASIA
SPEED ESPN 2 FOX Latin America ESPN Latin America ESPN 2 Caribbean
Eurosport Channel 5 Sport 5
Eurosport Orbit/ESPN ESPN Israel
aESPN Australia ESPN Pacific Rim J-Sport
ESPN Africa Eurosport
MAZDA RX8 MOTOR: 20B Peripheral Port 3 Rotor Engine,1950 c.c. 425 HP @ 8500 RPM Bosch 4.3 ECU CHASSIS: Riley Technologies, MK XV BODYWORK: All Carbon Fiber GEARBOX: Emco, Daytona Prototype 6 Speed Transaxle SUSPENSION: DSSV BRAKES: Alcon Racing WHEELS: BBS TIRES: Continental Racing
2011
ROLEX GRAND-AM
CAR & TEAM In 2007, M2 Autosport was founded as the first professional Colombian racing team. 10 years experience in karting, touring cars, open wheels racing series and endurance competition. TC 2000 Colombia, Petrobras-Motor, Copa Corona, Pan Am GP Series. From our Miami Facility shop, M2 provides race services and custom components to both club level and professional series drivers.
Autosport
2011, M2 will compete in Rolex Grand Am sport car series.
M2 Autosport
BIOGRAPHY BIRTHDATE: August 2,1989 BIRTHPLACE: Bogotá, Col. CITIZENSHIP: Colombia-Spain HEIGHT: 5’8 WEIGHT: 154 Lbs STUDIES: Industrial Design - UniBosque
CAREER HIGHLIGHTS 2001 to 2004 Karting 2005 Ford Racing Drivers School Fórmula Renault 1600 Corona Cup TC 2000 Colombia - Doria 12 hours 2006 Fórmula Renault 1600 Corona Cup TC 2000 Colombia - Petrobras 12 hours 2007 Fórmula Renault 2000 - Panam GP Series Petrobras-Motor 6 Hours 2008 - 2009 Petrobras-Motor Endurance Series 2010 Rolex Grand-Am Series
SEBASTIANMARTINEZ www.autosport.com
2011
ROLEX GRAND-AM
DRIVERS BIOGRAPHY
JULIANMARTINEZ www.autosport.com
BIRTHDATE: May 19,1992 BIRTHPLACE: Bogotá, Col. CITIZENSHIP: Colombia-Spain HEIGHT: 5’9 WEIGHT: 157 Lbs STUDIES: Industrial Design - UniBosque
CAREER HIGHLIGHTS 2001 to 2004 Karting 2005 Ford Racing Drivers School Fórmula Renault 1600 Corona Cup TC 2000 Colombia - Doria 12 hours 2006 Fórmula Renault 1600 Corona Cup TC 2000 Colombia - Petrobras 12 hours 2007 Fórmula Renault 2000 - Panam GP Series Petrobras-Motor 6 Hours 2008 - 2009 Petrobras-Motor Endurance Series 2010 Rolex Grand-Am Series
HOMESTEAD-MIAMI Homestead Miami Speedway Miami, FL
2 Hours 45 Min.
BARBER MOTORSPORTS Barber Motorsports Park Birmingham, AL
2 Hours 45 Min.
May 13 - 14
BOSCH ENGINEERING 250 Virginia International Raceway Alton, VA
2 Hours 45 Min.
May 29 - 30
MEMORIAL DAY CLASSIC Lime Rock Park Lakeville, CT
2 Hours 45 Min.
March 4 - 5
April 7 - 9
June 3 - 4
SAHLEN’S SIX HOURS OF THE GLEN 6 Hours Watkins Glen International Watkins Glen, NY ROAD AMERICA Road America Elkhart Lake , WI
2 Hours 45 Min.
MAZDA RACEWAY Laguna Seca Salinas, CA
2 Hours 45 Min.
NEW JERSEY New Jersey Motorsports Park Milville, NJ
2 Hours 45 Min.
August 12 - 13
CROW ROYAL 200 Watkins Glen International (Short) Watkins Glen, NY
2 Hours 45 Min.
August 19 - 20
MONTREAL 200 Circuit Gilles Villeneuve Montréal, Québec
2 Hours 45 Min.
EMCO GEARS CLASSIC Mid-Ohio Sports Car Course Lexington, OH
2 Hours 45 Min.
June 23 - 25
July 8 - 9
July 22 - 24
September 16-17
2011
ROLEX GRAND-AM
SCHEDULE
TEAM SPONSORSHIP SHOW SPONSORSHIP Mazda SpeedSource Team
Driver Endorsements Camera Car Merchandising Show Cars Brand Awareness Hero Card Branding on: Race Car Driver’s Suits Equipment Transporter Team Apparel SPECIAL PROMOTIONS The series continues to grow where it matters most return on investment. Companies have seen a dramatic growth in the value of their involvement in less than three years based on record viewer ship and attendance every year. This return will continue to outpace other properties. The GROWTH [of Grand-Am] that we’ve seen in the last five years is really UNPRECEDENTED... That’s a WIN FOR EVERYBODY. Krista Massey SVP, Director of Sponsorship And Event Marketing SunTrust Bank
Merchandising Special Race Track Events VIP and Pit Box Passes Hospitality Accommodations End Season’s Press Release Track Days
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Sponsorship Package Prices
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290.000 US 260.000 US 120.000 US 50.000 US 40.000 US
Sponsorship package prices applies for 10 races.
Real Racing A thousand of attendees and over 20 million T.V. viewers all over the world.
Smart Advertising ... The sponsorship package can be modified or customized to fit your exact need.
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ROLEX GRAND-AM SPONSORSHIP PACKAGES
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“The marketing people at GAINSCO attribute most of our GROWTH to the STRENGTH of the brand that we have gotten, frankly, by being here [at Grand-Am].” Bob Stallings Executive Chairman And Chief Strategic Officer, GAINSCO, Inc.
NO. 99 GAINSCO /BOB STALLINGS RACING PONTIAC RILEY
GAINSCO credits its four-year-old Grand-Am sponsorship with gaining new business in the ultra-competitive market of low-cost auto insurance. The Grand-Am team sponsorship has been the main focus in GAINSCO’s marketing efforts, integrating advertising, website, community and agent outreach. “We have internationally built our corporate grand and culture around the race car - it is the unifying icon of our company and represents our quest to build a truly outstanding, competitively distinctive auto insurance company,” said Glen Anderson, GAINSCO’s president and CEO. The company reports an average 67% increase in new policy sales during the two weeks following each os its showcar visits to agent locations. The showcar also visits industry trade shows to recruit new reps and travels to community events. GAINSCO has also use the team sponsorship for incentive programs that offer race tickets and hospitality passes to agents selling the most policies. GAINSCO’s success has mirrored the Grand-Am team’s success, with revenues nearly doubling from $99,6 million in 2005 to $190.5 million in 2008.
SPONSORSHIP CASE STUDY
ROLEX GRAND-AM
PARTNERS
Contact Us:
Oscar Martinez - Phone: 01157 3165291200 - 305 3180081 oscar@m2autosport.com Ciro Medina - Phone: 01157 3105749742 ciro@m2autosport.com www.m2autosport.com
www.grand-am.com