MARKETING INFORMATION
FACTS
The Event
ROLEX 24 AT DAYTONA 28 - 29 January 2012 “IS ONE OF THE BEST ENDURANCE RACE ON THE PLANET” The Rolex 24 At Daytona, America’s most prestigious sports car race, is one of only two 24-hour sports car events in the world (Le Mans 24). 2012 will mark the 50th anniversary of sports car racing at Daytona International Speedway, home of the Rolex 24 At Daytona. This celebrated twice-around-the-clock challenge always kicks off the international motorsports calendar, as well as the GRAND-AM Rolex Sports Car Series, and features a star-studded line-up of drivers from around the world battling on Daytona’s demanding 3.56-mile high banked road course. The Rolex 24 at Daytona is also home to some of the best and most recognized names in motorsports Scott Pruett, Max Angelelli, Alex Gurney, Jon Fogarty, Memo Rojas. Is a road racing showcase for NASCAR notables such as Jimmie Johnson, Juan Pablo Montoya, Jamie McMurray. Indy stars like Dario Franchitti, Scott Dixon, Dan Wheldon, Ryan Briscoe. In 2012, Grand-Am Road Racing continues to grow. Our acquisition by NASCAR gives our series the added clout of the World´s largest and most prestigious sanctioning body.
TV RATINGS HAVE RISEN
67%
IN PAST SEVEN YEARS
ROLEX DAYTONA 24 IS BROADCAST IN
187 COUNTRIES
AROUND THE WORLD
20 MILLION
GRAND-AM FANS IN THE UNITED STATES
DAYTONA PROTOTYPE CLASS / DP
Daytona Prototypes are mid-engine race cars purpose-built for competition. Capable of speeds in excess of 190 mph, Daytona Prototypes also feature the latest in safety technology, including carbon fiber side-impact panels and a multi-point roll cage. Daytona Prototypes are produced by five chassis constructors each chassis is designed and manufactured independently but highly limited by Grand-Am rules to keep the competition very close. Engines are producting-based and include power plants from Ford, Pontiac, Lexus, BMW, Honda, Porsche and Infinity. All engines produce about 500 horsepower and have five- or six speed sequential gearboxes.
GT / GRAND TOURING CLASS The GT division is home to production-based race cars that are similar in appearance to the latest sports cars. But with carbon fiber bodies and similar technology found in the Daytona Prototypes underneath, GT cars are all business. The rules for GT employ several methods of equalization, including weight, tire size and engine rev limits, to provide an even playing field for a variety of international and American-made cars. Only in GT can one see nimble, Porsche GT3s take on big-bore V-8 Corvettes and Camaros while also mixing it up with Mazda RX-8s and BMW M3 coupes. GT engines produce between 400 and 450 horsepower and the top speed for GT cars is 180 mph.
ROLEX DAYTONA 24
CATEGORIES
MEDIA EXPOSURE
The 2011 Rolex 24 At Daytona SPEED broadcast featured 14 and a half hours of live coverage, with a rating increase of 47 percent over the 2010 broadcast. The initial tune-in on FOX averaged nearly one million households and 1.2 million viewers. SPEED reaches more than 73 million homes and the Rolex Series ratings on are up to 24 percent over 2010 year-to-date. Grand-Am news is also covered on MRN Radio. And is also proud to partner with Azteca American Central Florida for "Al Volante con Grand-Am." the first Spanish-language news magazine show devoted to Grand-Am. Grand-am.com features video highlights, daily news and editorials, full race coverage, team bios, message boards, photos, question and answer sessions, driver interviews, chat sessions, up-to-date points standings, contents, live timing and scoring and much more.
SPEED featured all the season for Latin America (Colombia) on LIVE COVERAGE (14 hours) by Jorge Koechlin and Diego F. Mejia.
INTERNATIONAL EXPOSURE GRAND-AM ROLEX SPORTS CAR SERIES RACES OR HIGHLIGHTS PROGRAMS ARE DISTRIBUTED BY 15 TELEVISION PARTNERS IN 187 COUNTRIES ANS TERRITORIES, REACHING MORE THAN 114 MILLION HOMES.
THE AMERICAS
EUROPE
MIDDLE EAST AFRICA
ASIA
SPEED ESPN 2 FOX Latin America ESPN Latin America ESPN 2 Caribbean
Eurosport Channel 5 Sport 5
Eurosport Orbit/ESPN ESPN Israel
aESPN Australia ESPN Pacific Rim J-Sport
ESPN Africa Eurosport
MAZDA RX8 MOTOR: 20B Peripheral Port 3 Rotor Engine,1950 c.c. 425 HP @ 8900 RPM Bosch 4.3 ECU CHASSIS: Riley Technologies, MK XV BODYWORK: All Carbon Fiber GEARBOX: Emco, Daytona Prototype 6 Speed Transaxle SUSPENSION: DSSV BRAKES: Alcon Racing WHEELS: BBS TIRES: Continental Racing
2012
ROLEX DAYTONA 24
CAR & TEAM
In 2007, M2 Autosport was founded as the first professional Colombian racing team. 10 years experience in karting, touring cars, open wheels racing series and endurance competition. TC 2000 Colombia, Petrobras-Motor, Copa Corona, Pan Am GP Series. From our Miami Facility shop, M2 provides race services and custom components to both club level and professional series drivers.
Autosport M2 Autosport
TEAM SPONSORSHIP SHOW SPONSORSHIP Driver Endorsements Camera Car Merchandising Show Cars Brand Awareness Hero Card Branding on: Race Car Driver’s Suits Equipment Transporter Team Apparel Daytona 24 continues to grow where it matters most return on investment. Companies have seen a dramatic growth in the value of their involvement in less than three years based on record viewer ship and attendance every year. This return will continue to outpace other properties. The GROWTH [of Grand-Am] that we’ve seen in the last five years is really UNPRECEDENTED... That’s a WIN FOR EVERYBODY. Krista Massey SVP, Director of Sponsorship And Event Marketing SunTrust Bank
SPECIAL PROMOTIONS Merchandising Special Race Track Events VIP and Pit Box Passes Hospitality Accommodations End Season’s Press Release Track Days
DAYTONA 24 SPONSORSHIP PACKAGE
12 4 3 RILEY TECHNOLOGIES
US 60.000 / Driver Rolex Daytona 24, 50th anniversary Race January 28-29, 2012 Daytona Test Daytona Test
December 6-7, 2011 November 16-17, 2011
The Car will be branded with 4 main sponsors packages. Not Included: Tickets to Race,Driver Equipment.
GRAND-AM
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Contact Us:
Oscar Martinez - Phone: 01157 3165291200 - 305 3180081 m2autosport@yahoo.com
www.m2autosport.com
www.grand-am.com