Porkline
Ohio Pork Council
SPONSORS
The Ohio Pork Council would like to thank the following sponsors for their support of 2025 programming and events.
PLATINUM
SILVER
BRONZE
Ohio Pork Council
9798 Karmar Ct.
Suite A
New Albany, OH 43054
P: 614-882-5887 www.OhioPork.org pork@ohiopork.org
STAFF
Executive Vice President
Cheryl Day cday@ohiopork.org
Senior Director of Communications and Public Relations
Mike King mking@ohiopork.org
Education Director
Kayli Mitchell kmitchell@ohiopork.org
Director, Events and Promotion
Saydee Baughman sbaughman@ohiopork.org
Director of Show Pig Program
Kelly Morgan kmorgan@ohiopork.org
Advertising
Send inquiries to:
Mike King P:317-432-1491 mking@ohiopork.org
Printing Post Printing Company Minster, OH 45865
Lucy Homan
P:937-286-3349
lucy.homan@postprinting.com
NOT JUST IN THE GAME - Changing It
From high-impact media to high-stakes policy, the Ohio Pork Council didn’t wait for permission - we reshaped the rules. While others played defense, we went on offenseredefining sustainability, elevating our brand, and putting Ohio pork at the center of the national conversation.
Ohio pork came out swinging. No apologies, no holding back. From cutting-edge national media campaigns to tough conversations about water quality, we have tackled it all head-on. While others hid from political storms and market chaos, the Ohio Pork Council stepped up and pushed the conversation on sustainability, consumer trust, protein-packed pork, and accountability. We did not just defend our ground - we took the fight right to the opposition. We are not here to just survive - we are here to dominate. We did not just defend the industry - we went on offense.
Three critical drivers defined the first half of the year:
1. Promotion that hits where it matters: Strategic digital campaigns reached millions of consumersright when they’re hungry and scrolling.
2. A louder voice in policy rooms: OPC asserted a data-backed presence in water-quality discussions, anchoring pork’s position in environmental solutions.
3. Stronger story, bigger stage: Whether it was ESPN, Capitol Hill, or a farm, our story got told - and remembered. Why? Because we did not just talk, we demonstrated.
The Ohio Pork team continued its work to promote pork, protect the freedom to operate, elevate Ohio’s influence nationally, expand sustainable practices, and build lasting trust with both policymakers and the public. Through high-impact initiatives and programs, Ohio pork leaders advanced their role not just as farmers, but as stewards of animal care, water quality, and rural prosperity.
We have made significant strides in amplifying the political voice of Ohio’s pig farmers, ensuring their concerns and insights are the forefront of discussions. From impactful legislative engagements to collaborative efforts within the agricultural community, we displayed the strength and determination of our members in advocating for key issues such as trade, labor shortages, investment in animal health, and food security.
As the Ohio General Assembly centers its work on the state budgeting process, the OPC has been actively engagedadvocating for critical funding priorities within the Ohio Department of Agriculture’s budget.
Our dedicated producers and Ohio leaders united to champion the cause, proving that together we can drive meaningful change for the future of our industry. In Columbus, the state budget process turned into a tug-of-
Cheryl Day Ohio Pork Council Executive Vice President
war, with critical agricultural line items on the chopping block. OPC stayed on point - briefing legislators, submitting testimony and participating in farm tours to ensure pork’s value was understood.
In a powerful demonstration of advocacy, OPC stood with students and faculty from The Ohio State University College of Veterinary Medicine, along with Veterinary Public Health residents, and visited the statehouse to speak directly with Ohio senators. Our message was clear and compelling: Protecting animal agriculture is vital to safeguarding Ohio’s economy, food supply, and the health and resilience of our communities.
Additionally, OPC actively participated in the process by advocating essential funding priorities, including H2Ohio, hiring leading talent in Ohio’s Animal Disease Diagnostic Laboratory, and the Protect Ohio campaign. We also successfully advanced language amendments in the state operating budget crucial to the Ohio Pork Industry. If you are an SIP (Strategic Investment Program) investor, you receive exclusive communications into our policy efforts from local to national level.
The Ohio Pork Council is igniting consumer passion and brand relevance like never before! With an exciting blend of digital media, vibrant in-person events, and impactful influencer partnerships, we are on a mission to showcase pork as the delicious, nutritious, and versatile protein that it truly is. Join us in celebrating the incredible flavors and possibilities that pork offers through the Taste What Pork Can Do™ campaign and let us inspire a new wave of culinary creativity together!
OPC launched several impactful efforts to support communities and showcase the pork industry’s compassion and commitment. Whether through food donations, public partnerships, or youth-led outreach, the OHPork team continues to lead with purpose, heart, and a deep-rooted dedication to both people and pigs.
We reaffirmed a core belief: Our greatest asset is our people. That belief came to life through meaningful investments in leadership development, professional growth, and national collaboration.
Our team created meaningful opportunities for learning, networking, and growth—whether through tailored experiences. From sponsoring emerging talent like Ruth Beery, a pre-veterinary student from Wilmington College, to cultivating the Ohio Pork Leaders, creating professional development experiences for interns, or national media engagement by leaders like Nathan Schroeder and Kevin Stuckey. Influential voices like Duane Stateler, Pat Hord, and Jess Stevens also contributed to significant discussions that shaped industry dialogue. In a fast-changing industry, these investments aren’t optional, they’re essential.
The focus was, and is, clear: Invest in people and the industry thrives. A group photo of Ohio World Pork Expo attendees on the cover captured the pride, passion, and unity of the Ohio pork industry. That is how we build trust internally - and it’s how we project strength externally.
YOUR PORK-INSIDER GUIDE to the 2025 Ohio State Fair!
As the 2025 Ohio State Fair approaches, we’re gearing up to celebrate all things pork and you’re invited! From July 23 to August 3, join the Ohio Pork Council for 12 fun-filled days of this cherished state tradition. Come be a part of this year’s event as we promote our passion for pork, support our communities, and share the story of hard-working pork producers.
Taste of Ohio
Stop and see us at the temporary home of the Taste of Ohio pavilion located on the south side of the fairgrounds (North Commercial Building) to pick up a delicious and protein-packed pork meal. The Taste of Ohio pavilion will be open every day of the fair from 10:30 a.m. to 8 p.m.
Breaking Boundaries
Join OPC for the third-annual Breaking Boundaries pig show! This heart-warming event brings together a group of OHPIGS youth exhibitors and young people with disabilities to care for and show pigs for one special evening. The show will be in the O’Neill Swine Barn on July 25 at 5 p.m.
27th Annual OPC Rib-Off
Don’t miss the opportunity to watch as teams from around the state compete with their signature ribs, pulled pork and barbeque sauce. Take your turn and enjoy free samples before casting your vote! New location this year: The RibOff will be held right outside of the Taste of Ohio pavilion on July 29 at 11:30 a.m.
Battle for the Bacon Showmanship
Come witness the epic showdown between Ohio’s legislators as they take on the show ring. For the thirdannual showmanship competition, watch as 4-H and FFA youth mentor Ohio’s state representatives and senators on July 30 at 6 p.m. in the O’Neill Swine Barn.
Sow Birthing Display
OPC proudly continues its tradition of educating fairgoers with the Sow Birthing Display at this year’s state fair. The goal is to educate fairgoers on piglet development and how Ohio’s pig farmers care for pigs every day. The display and informative educational material will be in the OVMA Animal Care Center daily during the fair.
New Menu Item!
We’re excited to launch a delicious new menu item at the 2025 Ohio State Fair! Stop by the Taste of Ohio pavilion to try our all-new pork tenders. They’re crispy, flavorful, and a perfect new way to enjoy Ohio pork!
Public Notice BY THE OHIO PORK COUNCIL AND THE NATIONAL PORK BOARD
The election of pork producer delegate candidates for the 2026 National Pork Producers (Pork Act) Delegate Body will take place at 10 a.m. Wednesday, August 20, 2025, in conjunction with a Board of Directors meeting of the Ohio Pork Council at Pickwick Place – The Loft in Bucyrus, Ohio. All Ohio pork producers are invited to attend.
Any producer, age 18 or older, who is a resident of the state and has paid all assessments due may be considered as a delegate candidate and/or participate in the election. All eligible producers are encouraged to bring with them a sales receipt proving that hogs were sold in their name and the Checkoff deducted. For more information, contact the Ohio Pork Council Office, 9798 Karmar Ct. Suite A, New Albany, OH 43054, 614-882-5887.
WILMINGTON STUDENT Hones Pork Advocacy Skills
By Anna Meyer, OPC Communications Intern
Although Ruth Beery, an animal science student at Wilmington College, didn’t grow up with a traditional pork background, her eagerness for advocacy would have you thinking otherwise—something she says now just seems natural.
At this year’s World Pork Expo, Beery brought her passion for agriculture and pigs to the national stage as she represented Ohio in the Young Pork Advocates Issues Meet. The competition is designed to help encourage and develop pork industry enthusiasts, aged 18 to 22, to gain a deeper understanding of industry issues and policies, especially through the lens of work done by the National Pork Producers Council.
With past experience in other discussion competitions at the collegiate level, Beery was excited to represent the state and discuss critical industry challenges and possible solutions.
“I really appreciated the diverse conversations with other young people in the industry,” Beery said. “I was able to learn from their unique perspectives and gain a deeper understanding of the challenges we all care about.”
Growing up in Frankfort, Beery found a passion for food production through 4-H, exhibiting market chickens for 10 years. With this passion, she found her first taste of the pork industry as a swine intern with Kalmbach Swine Management.
I really appreciated the diverse conversations with other young people in the industry,” Beery said. “I was able to learn from their unique perspectives and gain a deeper understanding of the challenges we all care about.
Anna Meyer Ohio Pork Council Communications Intern
Ruth Beery, a Wilmington College animal science student, represented Ohio in the Young Pork Advocates Issues Meet at the 2025 World Pork Expo, last month in Des Moines, Iowa..
“The internship was one of the most influential experiences I’ve had because it opened my eyes to the swine industry and its vital role in agriculture,” she said.
Building on the hands-on experience gained during her internship, Beery began preparing for the issues meet by immersing herself in current industry topics that were chosen for the competition.
Through drafting mock motions and engaging in live discussions with fellow contestants from across the country, Beery sharpened her critical thinking and public speaking skills while tackling real-world issues facing the pork industry.
Beery demonstrated her skills and determination as she tackled two challenging rounds of discussion against a competitive field of 15 contestants.
“I am happy to have participated in this fairly new contest at World Pork Expo,” she said. “I want to thank the Ohio Pork Council for inviting me to represent Ohio in such an amazing experience.”
Beery is currently pursuing a degree in animal science with hopes of staying in the livestock industry as a large animal veterinarian.
a check for $5,000 of pork on behalf of Ohio’s pig farmers
throughout the 20-county region the nonprofit serves.
OHIO PIG FARMERS LEAD THE WAY In Fighting Food Insecurity
With a shared passion for feeding others, Ohio’s pig farmers once again stepped up to fight hunger in their communities.
Each day, thousands of meals reach individuals and families in need, thanks to the efforts of Ohio’s 12 major food banks and the numerous food pantries in all 88 counties. This year, the Ohio Pork Council teamed up with the Freestore Foodbank in Cincinnati, the Mid-Ohio Food Collective in Columbus, and the Greater Cleveland Food Bank by donating a total of $15,000 worth of nutritious, high-quality pork to their patrons.
These pork donations are part of OPC’s Pork Power program, an initiative that connects Ohio pig farmers with local food banks to fight hunger across the state and beyond. Since its launch, Pork Power has provided tens of thousands of pounds of pork to food banks, pantries, and families who would have likely gone without meat protein.
Freestore Foodbank
The Freestore Foodbank supports 20 counties covering the greater metro Cincinnati area and adjoining counties in northern Kentucky and southeast Indiana. In all, it distributes 47 million meals annually for low-income individuals and families.
Jess Stevens, an OPC and National Pork Board member in Waynesville, understands the extreme needs that exist today across the state and country who are trying to stretch their food dollar. She said, “Protein is critically important to everyone’s diet, and it’s especially so for low-income individuals and families as they can really struggle to get the nutritional protein they need.”
Jess Stevens, pork producer from Waynesville, (second from left) presented
for the Freestore Foodbank. The funds will be used to distribute pork
These donations reflect the ongoing commitment of Ohio pig farmers to give back to communities throughout the state. It provides a much-needed boost to the food banks to stay as dependable sources of protein to those who face food insecurity.
“This donation—it’s not only a partnership that we have with the Ohio Pork Council, but a vital link to the outreach it allows us to provide,” said Kurt Reiber, Freestore Foodbank president and CEO.
Mid-Ohio Food Collective
In the central part of the state, the Mid-Ohio Food Collective (MOFC) serves 20 counties covering nearly 10,000 square miles, providing more than 193,000 meals each day for individuals in central and eastern Ohio.
“Protein obviously is one of the harder things for us to come by,” said Craig Truax, director of corporate partnerships at MOFC. “This donation is certainly going to help throughout our summer feeding programs with the kitchen team being able to provide much needed protein.”
As the Mid-Ohio Food Collective serves thousands through its summer feeding programs, the support from Ohio’s pork producers ensures those meals will include pork as a healthy source of nutrition.
“We are very happy here at Ohio Pork Council to be able to give back to our community,” said Jarred Black, presidentelect of OPC and pork producer from Canal Winchester. “This donation and the others will go a long way to help families get fresh, quality pork for their at-home meals and beyond.”
Greater Cleveland Food Bank
With a mission to ensure that everyone in their communities has nutritious food every day, the Greater Cleveland Food Bank provided 54 million pounds of food in its 2024 fiscal year. These meals supported over 1,000 local food pantries, hot-meal programs, shelters, mobile pantries, programs for the elderly and other nonprofit agencies.
“We are incredibly grateful for the monetary support of the Ohio Pork Council,” said Rod McGuire, vice president food resources, Greater Cleveland Food Bank. “It takes a village to fight hunger, and being good stewards of our community and providing nutritious food to those in need is a mission we both share.”
It’s clear that through the Pork Power program, Ohio’s pig farmers are making a lasting difference by nourishing families, strengthening communities, and helping ensure no one goes without a meal.
“We are fortunate to work with so many great organizations like these food banks who are providing a critical service across our state,” said Nathan Schroeder, president of the Ohio Pork Council (OPC) and farmer from Leipsic. “We’ll continue to do our part in these partnerships to help ease the need for high-quality protein to help out our fellow Ohioans.”
On behalf of Ohio’s pig farmers, Nathan Schroeder, president of the Ohio Pork Council (OPC) and farmer from Leipsic, (left), presented a check for $5,000 to the Greater Cleveland Food Bank to purchase pork for distribution throughout the organization’s six-county area.
Jarred Black, president elect of OPC (left), presented a check for $5,000 of pork on behalf of Ohio’s pig farmers for the MidOhio Food Collective. The funds will be used to distribute pork throughout 20 counties across Ohio.
2025 PORK CHOP OPEN Highlights
The 2025 Ohio Pork Council’s annual Pork Chop Open, held last month in Springfield, was a resounding success, drawing 121 participants from across Ohio and neighboring states. With warm weather and a beautiful course, the day was packed with networking, lighthearted competition, and plenty of laughs, all in support of the pork industry!
Highlights included raffle ticket sales and the crowdfavorite “Dr. Tony Forshey’s Bet-the-Green” hole, which added even more excitement and energy to the event. Proceeds from the day helped raise funds for OPC’s PAC efforts and scholarships that support the next generation of agricultural leaders.
Longest Drive - Rick Smith
Closest to the Pin - Jeremy Smith
1st Place | From left to right: Jim Ballinger, Roger Teddrick, Jim Schied, Jim Kline | Team: Roger Teddrick
2nd Place | From left to right: Logan Langhals, Josh Recker, Brandon Hoffman, Grant Unverferth | Team: Superior Energy Solutions
3rd Place | From left to right: Kodey Smith, Heath Holbert, Kasey Smith, Jeremy Smith | Team: Clint High Show Pigs
SCHOLARSHIP RECIPIENTS 2025
The Ohio Pork Council is happy to announce the recipients of the 2025 Ohio Pork Council Scholarships, OPC Women Scholarship, and the Dick Isler Scholarship. Each year, college students involved in the pork industry apply to be considered for the program. All scholarships are open to students who are OPC members or the child of an OPC member. Scholarships are available for college students who are completing undergraduate and graduate degrees. For specific scholarship criteria, please visit www.ohio pork.org/scholarships.
This year, the combined scholarship amount of $9,500 was awarded to students who excelled in academics and as representatives of the pork industry. This year’s scholarship recipients are:
Ruth Beery from Frankfort is a recipient of the OPC 2025 scholarship. Ruth is a student at Wilmington College studying animal science and biology.
Kylie Corbitt is a recipient of the OPC 2025 scholarship. Kylie is from Springfield, studying agricultural communications at The Ohio State University.
Shadrach (Jack) Dvorak is a student at John Carroll University studying economics and finance. From Wakeman, he is a recipient of the OPC 2025 scholarship.
Noelle Fox from Wauseon is a recipient of the OPC 2025 scholarship. Noelle is a student at Huntington University studying agribusiness – animal production.
Alicia Graham is a recipient of the OPC 2025 scholarship. Alicia is from Frazeysburg, studying early childhood education at Ohio UniversityZanesville. Kaylee Jennings is a student at Oklahoma State University studying agribusiness. From Felicity, she is a recipient of the OPC 2025 scholarship.
Adrianna Meyer from Swanton is a recipient of the OPC 2025 scholarship. Adrianna is a student at The Ohio State University studying community leadership – Extension education.
Justin Michael is a recipient of the OPC 2025 scholarship. Justin is from Farmersville, studying agricultural engineering at Iowa State University.
Morgan Michael is a student at Illinois Central College studying animal science. From Farmersville, she is a recipient of the OPC 2025 scholarship.
Erica Patterson from Findlay is a recipient of the OPC 2025 scholarship. Erica is a student at Tiffin University studying business administration.
Gracie Sprague is a recipient of the OPC 2025 scholarship. Gracie is from Genoa, studying agriscience education at The Ohio State University - ATI.
Peyton Stateler is a student at Bowling Green State University studying inclusive early childhood education. From McComb, she is a recipient of the OPC 2025 scholarship.
Bailey Ward is the recipient of the OPC Women Scholarship and the Dick Isler Scholarship. In addition, Bailey is the recipient of the second annual Tony Forshey, DVM, Memorial Scholarship. The intent of the Forshey award is to assist the next generation of veterinarians who are devoted to food-animal production. Bailey, from Oak Hill, is studying veterinary medicine at The Ohio State University College of Veterinary Medicine.
OPC INVESTS IN THE NEXT GENERATION at State FFA Convention
As Ohio’s agricultural community faces ongoing change, one thing remains constant: The future of farming depends on engaging today’s youth. And for the Ohio Pork Council, that means being present where the future agricultural leaders gather, ready to spark conversations about careers in the pork industry, while also promoting pork as an affordable and nutritious protein option.
That’s exactly what happened at the 97th Ohio FFA State Convention and Expo, held in May in Columbus. More than 10,000 FFA members, advisors, and guests from across the state gathered for the two-day event. They filled the trade show and career expo with energy, ambition, and curiosity about what’s next in their futures.
Amid the excitement stood the Ohio Pork Council booth – a vibrant, interactive space buzzing with activity. Leading the charge were Kayli Mitchell, OPC’s education director (on right p. 17), and Saydee Baughman, OPC director of events and promotions (left). Together, they focused on more than just handing out OPC materials. Their goal? To build real, lasting relationships with students and to open their eyes to the possibilities within Ohio’s pork industry.
Connecting Pork to Real Life
Throughout the convention, Mitchell and Baughman engaged FFA members in meaningful conversations about the variety of careers that support pork production in Ohio. From animal care and veterinary medicine to communications, marketing, and logistics, the pork industry offers opportunities for nearly every interest and skill set.
While the career conversations were meaningful, OPC brought fun into the mix as well. One of the highlights of their booth experience was the pork TikTok challenge. FFA members were tasked with capturing short videos highlighting pork menu items from restaurants they visited with their chapters during their time in Columbus.
“Having the students come back to us after they ate a meal and tell us about the pork items on the menu is a great way to get them thinking about pork and ordering it at their next meal,” Baughman explained.
“It’s about making pork top-of-mind in a fun and relatable way for these young consumers.”
The interactive approach didn’t stop there. Students lined up to snap photos at the #OHPork photo booth sharing their experiences on social media and creating a digital buzz that extended far beyond the convention hall.
The future of agriculture – and of pork – is bright, thanks to the dedication, enthusiasm, and leadership potential of Ohio’s FFA members.
Building Relationships for the Future
For Mitchell, these interactions aren’t just about fun giveaways or social media challenges - they’re about building long-term connections. “The energy and passion the students brought to this convention gave us a renewed confidence in the future of pork,” she said. “We strive to make sure we keep the pork industry in the mix of possibilities for students when beginning their search for a career.”
Engaging with FFA members at events like the state convention is really just the beginning. “We want these students to go on to be OPC scholarship recipients, interns, volunteers, and hopefully pork industry employees. But most importantly, we want them to be advocates for pork, no matter where their careers take them,” Mitchell said.
And with thousands of students exploring agricultural career paths during the convention, the potential is immense. Alongside OPC, a wide range of agricultural businesses, organizations, and colleges were on hand to showcase the many possibilities in agriculture – all working together to shape a strong, vibrant future for the industry.
Confidence in the Next Generation
The Ohio Pork Council’s experience at this year’s convention sent one clear message: The future of agriculture – and of pork – is bright, thanks to the dedication, enthusiasm, and leadership potential of Ohio’s FFA members. As OPC continues its youth outreach efforts, we’re not just filling jobs – we’re helping build lifelong advocates for an industry that’s critical to Ohio’s economy and communities.
SPORTS & FITNESS: Focus of Summer Consumer Campaigns
While everyone is excited about nationwide success of National Pork Board’s newly launched Taste What Pork Can Do™ consumer campaign, the Ohio Pork Council wants Ohio to lead the way in winning over consumers to eat more pork. That’s why OPC is making sure to leverage the fresh messaging and visuals of the Checkoff-funded campaign by deploying it through partnerships with dieticians, TV networks, and digital app platforms—in short, OPC is doing all it can to reach consumers across the state using multiple ways to promote pork this summer.
From Consideration to Purchase
This summer, adding pork to the grocery carts of Ohio consumers should be easier than ever thanks to OPC using a technology by a company called AdAdapted that uses mobile apps to reach targeted users with pork-focused messages.
This campaign is designed to meet consumers where they already are—on their phones, planning meals, tracking nutrition, and shopping online. By incorporating pork messaging into everyday mobile app usage, OPC is helping to make pork a convenient and accessible protein choice.
“Whether someone is browsing recipes in The Food Network app, logging their lunch on MyFitnessPal, or
placing an order for groceries online, these pork ads are designed to make it easier than ever to bring pork to the table,” said Saydee Baughman, OPC director of events and promotion.
With these apps, users can ultimately add pork ingredients for their recipes and lifestyles to their cart directly from the ads, which will feature National Pork Board’s Taste What Pork Can Do visuals and taglines. The campaign runs until July 31.
“For Ohio Pork to use this kind of leading-edge technology to reach more consumers with pork messaging is a major step forward,” Baughman said. “We’re excited to see how it helps us move the needle on demand.”
Building on ESPN Success
After the initial success of last year’s digital campaign during March Madness, OPC is once again targeting Ohio’s sports fans through a campaign with ESPN. Whether watching a live event, or everyday scheduled programs, ESPN viewers are already seeing pork-related ads on multiple streaming platforms.
“Partnering with ESPN has been an exciting way to reach consumers while they are enjoying their favorite sports,”
said Baughman. “Being able to incorporate the new National Pork Board campaign into these ads has been a great opportunity to connect with consumers in a space where they’re already engaged.”
The campaign centers on major sporting events like the NBA Finals, Stanley Cup Finals, WNBA regular season, Men’s and Women’s College World Series, and the U.S. Open, putting pork in front of viewers during some of the most-watched moments in sports.
To reach these audiences during key events, the digital advertising campaign is designed to target viewers who are watching ESPN through various streaming services including ESPN+, YouTube TV, Spectrum Streaming app, and more. The effort will leverage the assets and advertisements from Pork Checkoff’s Taste What Pork Can Do campaign to show consumers the versatility of pork.
Targeting Ohio’s top consumer markets, OPC is running the campaign mostly in the Columbus, Cleveland, Cincinnati, and Toledo.
“We’re making sure that pork is taking advantage of the viewing habits of loyal sports fans by having our consumer messaging in the places where they spend time,” Baughman said. “We plan to continue our winning streak with this approach and keep pork as a top-of-mind choice for Ohio consumers.”
Pork Gets Physical
We know that pork fits into an active, fitness-focused lifestyle but not all Ohioans do. That’s why OPC continues to partner with Ashley Martinez, a fitness coach, chef, dietitian, and Cincinnati Bengals Ben-Gal cheerleader. With all of her expertise, credentials, and infectious enthusiasm, she continues to bring a new level of excitement about putting more pork on consumers’ plates.
A recent example of success with Martinez was last spring when she helped OPC participate in the Cincy Fitness Sampler. This event brought together over 2,000 fitness enthusiasts and nutrition gurus for an electrifying day of workouts, education, and community connection. The biannual event is designed to give locals a taste of their city’s fitness scene.
“I’m honored to have again represented the Ohio Pork Council because it’s a unique opportunity for the fitness community to connect in a personal and meaningful way
while also providing nutrition education,” Martinez said. “I had the opportunity to showcase the value of pork as a high-quality protein in the diets of attendees at our own station at the event.”
Far beyond mere recipes or dietary guidance, the event features three hours of back-to-back workout classes, plus a variety of health and wellness booths related to the fitness theme.
Using elements from the recently launched Taste What Pork Can Do campaign from the National Pork Board, combined with her own flare, Martinez sparked conversations about nutrition, fitness, and of course, pork.
“Being able to interact with so many fitness and nutrition minded people at a single event was a great way to get pork at the front of their minds.” Martinez said. “People left my station excited to go home and make one of the recipes that I shared with them, knowing that they were going to be making a protein-packed, flavorful meal.”
Talking about pork was just the beginning of Martinez’s experience station. She also was taking entries to win a free private cooking class, featuring pork. Along with this giveaway, attendees left with recipes cards and seasoning to use for their next pork meal.
Baughman said, “Our partnership with Ashley has been a really great way for us to reach the health and fitnessfocused consumer. And this event was the perfect way for Ashley to get people educated and excited about pork.”
Martinez will be representing Ohio Pork at similar events throughout the year.
WORLD PORK EXPO ’25
Community, Collaboration, and the
From unprecedented technological advancements and vital policy conversations to connecting with others dedicated to the pork industry, the 2025 World Pork Expo was a dynamic showcase of progress, collaboration, and passion for the future of pork.
“It’s an amazing place to compare information from one farmer to another,” said Duane Stateler, National Pork Producers Council president from McComb. “Other producers may have insights from their production systems that will help you, and likewise, they can learn from you.”
Progress and change are constants for pork producers across the nation that’s more easily visible at World Pork Expo. The producers and professionals involved in this great industry are dedicated to learning, growing, and advocating for an industry that provides an essential, highquality protein source feeding families around the world.
“Whether it’s vet products, items we use in the barns, or the latest technology, it’s all there for producers to see up close and personal,” said Stateler. “It gives them a chance to understand what it might look like for their future needs back home.”
Future of Pork
To keep progress moving forward, collaboration remains essential to the growth of the pork industry, and World Pork Expo is the perfect place to make it happen. The event hosts a variety of avenues for these important conversations, including expert panels, Pork Academy sessions, business seminars, networking events, or simply sharing a delicious pork-filled meal.
Finding New Pork Peers, Addressing Challenges
“My favorite part of World Pork Expo was starting a conversation with someone I’d never met, from somewhere I’d never heard of, and quickly connecting with them through mutual experiences in the pork industry,” said Edwin Van den Hengel of Cooper Farms. “By the end of the conversation, we were more like neighbors than strangers visiting World Pork.”
While many of the one-on-one conversations were positive and light-hearted, some larger discussions were quite different. This is where NPPC made sure the two-day event had multiple opportunities for producers to hear from experts and discuss key industry concerns such as passing the new Farm Bill and understanding how the new Make America Healthy Again report poses new challenges.
“Our goal is simple. We will continue to advocate for things that give our producers the freedom to farm while fighting against things that threaten that freedom,” Stateler said.
Over the two-day event, Stateler was joined by NPPC staff who helped break down the facts about how the new Farm Bill can help address the impacts of Proposition 12 while also ensuring producers have the funding needed for priorities like a foreign animal disease vaccine bank. Of course, the ongoing uncertainty around trade and tariffs were discussed as well, but optimism seemed to be in good supply as producers from Ohio and around the nation came together during this unique event.
“Regardless of the challenges we face, Ohio’s pig farmers are proactive on many fronts,” said Pat Hord, NPPC vice president from Bucyrus. “It’s a collaborative mentality among our producers that helps us to approach problem-solving in a way that works well in Ohio and for the industry as a whole.”
While there are certainly plenty of challenges today, producers at World Pork Expo, including Ohio’s own Stateler and Hord, continue to believe that if the industry stays united in its quest to tackle issues head-on, then the best days of the pork industry still lie ahead.
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TO OHIO’S PORK INDUSTRY Connecting Young Learners
With the combined efforts of the National Trail Miami Valley Career Training Center (MVCTC) FFA Chapter, the Swientist program, and the Ohio Pork Council, a single day last May known as Elementary Ag Day, was transformed into an engaging, hands-on adventure that brought pig farming to life.
Pigs Take Center Stage
One of the most popular stops of the day was the meat case display led by Kayli Mitchell, OPC’s education director. There, students learned to identify common pork cuts and discovered how pork can be part of a nutritious, proteinpacked meal that helps them grow strong and healthy.
On the more creative side, students also tried their hand at pig-themed crafts, guided by FFA members who were just as enthusiastic about sharing their passion for agriculture as the students were to participate.
To connect the dots between pigs and the food system, students explored what pigs eat through a fun cerealbased activity. A short video from an OPC virtual field trip featuring Mitchell and pig farmer Veronica was also shown to add a familiar and friendly face to the learning experience, showing students what pig farming really looks like in Ohio.
Learning about Biosecurity and Real Pigs
The key topic of biosecurity was brought to life through interactive activities led by Dr. Jacqueline Nolting of Ohio
State University’s College of Veterinary Medicine and the Swientist program. Adding extra fun, a creative FFA member wrote and performed a rap song about biosecurity, helping the important message stick with students in a way that felt more like a party than a science lesson.
A real highlight for many students was the chance to meet real pigs up close. Thanks to agriculture teachers Eric and Carmen Kennel and their children who are OHPIGS members, students could see firsthand what pig care involves and ask questions about raising pigs.
“Our elementary ag day is great for agriculture,” Eric said. “We feel it is important to start agricultural education at a young age. This year we focused on the swine industry, explaining safe practices of biosecurity and giving students the opportunity to see live pigs up close.”
Inspiring the Next Generation
For many of the FFA members involved in organizing this event, it’s a full-circle experience. “For students, Elementary Ag Day is particularly important. My first ag event made me excited to learn more and become involved in FFA, and now I get to help inspire others,” said FFA Chapter Treasurer Brayden Lee.
By working alongside passionate educators and students, OPC played a vital role in making sure the world of pork production was approachable, understandable, and fun for these young learners.
More than 400 students from preschool through fourth grade at National Trail Schools in New Paris gathered for the annual Elementary Ag Day – a celebration of agriculture designed to spark curiosity, foster learning, and build connections to where food comes from.
A UNITED FRONT: Building a National Swine
Health Strategy for U.S. Pork Producers
Because producers battle endemic swine diseases every day and the threat of foreign animal diseases (FADs) looms large, the National Pork Board (NPB), working with key industry partners such as the National Pork Producers Council (NPPC), is actively developing a comprehensive National Swine Health Strategy.
This new initiative is a producer-driven effort designed to protect and improve the health of the U.S. swine herd. Pork producers’ responses are critical to help shape this collaborative industry effort by completing a short online survey found at tinyurl.com/swinehealth by Sept. 1, 2025. Meredith Petersen, DVM, and director of swine health for NPB, said, “In NPB’s producer survey, 98% of producers identified swine health as important to the future success of the industry.” This feedback shapes NPB’s strategic plan, which aims to improve the lives of pigs and people and achieve a measurably healthier swine herd.
Anna Forseth, DVM, director of animal health for NPPC, said, “It was time to re-evaluate the six African swine fever priorities and potentially broaden the scope of the topics we work on.” This new strategy will address a wider range of health challenges.
Currently, efforts to improve swine health can feel scattered. Initiatives in many areas, from barn innovation and diagnostics to nutrition, biosecurity, and FAD preparedness, are all in place. The National Swine Health Strategy aims to pull these diverse efforts together, creating a more aligned and cohesive framework.
A Strategy Informed by Producers
By gathering input from all producer types – independent producers, integrated producer-packers, show pig producers, niche and specialty producers, and contract growers, grassroots voices are heard.
This vital data collection phase is open until Sept. 1. It includes online and phone surveys, one-on-one conversations, and listening sessions at industry events and open forums. State pork associations will be instrumental in facilitating this outreach.
Following input gathering, a diverse advisory group has been formed to guide the strategy’s direction, including
various segments of the industry, state pork association executives, the CEOs of NPPC and NPB, and their lead swine veterinarians. An update on progress is scheduled for delegates at the 2026 Pork Forum.
Clear Direction for a Healthier Herd
The completed National Swine Health Strategy has the ultimate goal of measurable improvement in the health of the U.S. swine herd that ultimately leads to higher profits. Petersen anticipates that the strategy will encompass a holistic view of swine health, moving beyond just “bugs and drugs” to include vital factors like nutrition, genetics, and on-farm management practices.
To participate, use the QR code, or contact the NPB service center at 800-456-7675 or the Ohio Pork Council at 614882-5887, before Sept. 1.
To be your voice, we need your voice.
Nathan Isler Islercrest Farms
Prospect, OH
“I support the National Pork Producer Council’s (NPPC) Strategic Investment Program (SIP) because it gives my family’s sixth generation farm a voice in countless local, state, and national conversations involving pork production. By being an SIP investor, I get to speak directly with the experts on staff at both NPPC and the Ohio Pork Council and let them know what I need as a producer to succeed.
Whether it be a misguided ballot initiative in a distant state or a burdensome regulation in my own backyard, my SIP investment gives me access to resources and information that will help defend my family’s livelihood against such threats. I ask that you join me in becoming an SIP investor today so we can continue to have the freedom to operate tomorrow.”