Presentation On
What is SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from thc “free,” “organic, “natural” search results.
Objectives
• Increase& MaintainSearchEngineRankings
• IncreaseOrganic SearchEnginePresence
• IncreaseNumberof VisitorsthroughOrganicSearch Traffic
The SEO Process
Techniques
Website Audit
Keyword Research
On-Page Optimization
ContentWriting
SERP
(Search Engine Result Pages)
A Search Engine Results Page (SERP) is the webpage displayed by a search engine in response to a user's query. It's essentially the list of results a user sees after searching on a platform like Google, Bing, or Yahoo. SERPs often include both organic (non-paid) and paid (advertisement) listings, along with other features like featured snippets and knowledge panels.
Advantages
< Brand Awareness < Increased site usability
ROI
Increased
SEO RANKING FACTOR
Conclusion
• Do you want to be a survivor and a winner in the game of search engine marketing? Learn how the game is played. Campaign efficiency is not optional for search marketers, it is imperative.
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