BRAND GUIDELINES
Version 1.0
BRAND STRATEGY
Sycamore Salvage specializes in creating personalized interiors that tell a story. We breathe new life into vintage and thrifted items, combining them with curated decor to design spaces that reflect the unique personality of each client. Our brand celebrates creativity, sustainability, and individuality, transforming homes into expressions of self.
Vision
To be the leading destination for creating personalized, sustainable interiors by transforming vintage treasures and thrifted finds into spaces that inspire, comfort, and reflect the unique essence of every individual.
Mission
We turn everyday spaces into reflections of individuality by repurposing forgotten treasures, blending vintage charm with modern design, and crafting interiors that feel as personal as they are functional.
Values
Creativity - Every design is an opportunity to think outside the box and explore the untapped potential of each space and item.
Sustainability - We believe in giving new life to what already exists, minimizing waste by repurposing, reusing, and upcycling vintage and thrifted items.
Personalization - Every design choice is made to reflect the unique tastes, history, and needs of each client. We create homes, not showrooms.
Quality - From sourcing materials to final touches, we prioritize craftsmanship, ensuring that every element of a space is both beautiful and durable.
Community - Supporting local thrift stores, artisans, and small businesses is integral to our approach. We value being connected to the community we serve.
PRIMARY Logo
The primary logo is the face of Sycamore Salvage and should be used in all major branding materials. The logo features a combination of elegant, handwritten script and a simple, stark outline that reflects the natural branding.
Sycamore Salvage
SECONDARY
Use the logo in its original colors and form whenever possible. When the primary logo Is unable to be used. Use a secondary option based on the background and legibility of the logo in the space.
Sycamore Salvage
SIZE AND SPACE
Ensure the logo is always legible. Do not reduce the size below 0.5 inch in width. Maintain a clear space around the logo equal to height of the letter S in Sycamore.
THE MINIMUM SIZE
It is sometimes necessary to increase and decrease the logo depending on the print area. Always keep in proportion. Always ensure the text is legible.
Height of Letter S in Sycamore
Logo
MISUSE
A few rules are necessary for maintaining the integrity of the brand. Any changes to our logo can diminish our values and the overall look of our brand. To maintain the integrity of our brand, the following misuse guidelines must be followed.
Do not alter the logo’s colors in any way.
Do not alter text lockup.
Do not add elements or shadows.
Do not place the logo in a similar background.
Do not rotate or crop logo.
Do not change the relationship of components.
Sycamore Salvage
Color
PALETTE
The primary color palette should be constant throughout all communications. The primary colors should dominate most designs with accent colors used sparingly to highlight and draw attention to key elements.
KHAKI TAN GREEN STONE BLUE LIGHT GREEN
Sycamore Salvage
Typography
PRIMARY FONT
Typography is a powerful brand tool when used consistently. This set of fonts best represents the minimal and clean feel of the brand. It should be used across all print and web applications when available. Ofelia Display is the primary typeface, it should be used in all body text where typography is required. It is a simple, clean, and legible typeface that compliments our logo.
Ofelia Display
Sycamore Salvage
FONT SET
Primary font to be used when available for print and web.
ABCDEFGHIJKLMNOPRSTUVWXYZ
1234567890 abcdefghijklmnoprstuvwxyz
League Spartan
Web font used when Ofelia Is unavailable.
ABCDEFGHIJKLMNOPRSTUVWXYZ
1234567890!@#%&()+ abcdefghijklmnoprstuvwxyz
Aurelly
To be used mainly for captions and secondary titles
ABCDEFGHIJKLMNOPRSTUVWXYZ
1234567890!@#%&()+ abcdefghijklmnoprstuvwxyz
Sycamore Salvage
Graphics
PHOTOGRAPHY
Sycamore Salvage images are characterized by the use of natural light, beautiful spaces, character in decor, color palette inspo, before and after comparisons, etc.
Sycamore Salvage
Graphics
ICONS
Elements from the logo can be used as graphic icons as well as a stacked variation of the wordmark, the wordmark itself and specified Tag Words which allows all graphics to properly reflect the brand.
Stacked Wordmark
Filled Leaf
Wordmark Tag Words
Leaf Outline
Sycamore Salvage
Graphics
ICONS
Icons should be simple, clean, and reflective of the brand personality. Use them to enhance user experience on digital platforms, in print materials and for social media.
Shop Renovations Mentions
Thrift Finds Design Projects Decor at Home
Inspiration
Sycamore Salvage
Graphics
PATTERNS
Patterns should be subtle and airy, incorporating elements of the branding. Use patterns to add texture and interest to backgrounds and printed materials without overwhelming the content. The patterns can be used in any brand colors.
Sycamore Salvage
Graphics
PATTERNS
Patterns should be subtle and airy, incorporating elements of the branding. Use patterns to add texture and interest to backgrounds and printed materials without overwhelming the content. The patterns can be used in any brand colors.
Sycamore Salvage
These guidelines ensure that Sycamore Salvage consistently communicates its core values of creativity, sustainability, and personalization while delivering a cohesive brand experience across all platforms.
