Sycamore Salvage Brand Guidelines

BRAND GUIDELINES Version 1.0

BRAND STRATEGY

Vision

Sycamore Salvage specializes in creating personalized interiors that tell a story. We breathe new life into vintage and thrifted items, combining them with curated decor to design spaces that reflect the unique personality of each client. Our brand celebrates creativity, sustainability, and individuality, transforming homes into expressions of self.

To be the leading destination for creating personalized, sustainable interiors by transforming vintage treasures and thrifted finds into spaces that inspire, comfort, and reflect the unique essence of every individual.

Mission We turn everyday spaces into reflections of individuality by repurposing forgotten treasures, blending vintage charm with modern design, and crafting interiors that feel as personal as they are functional.

Values Creativity - Every design is an opportunity to think outside the box and explore the untapped potential of each space and item.

Sustainability - We believe in giving new life to what already exists, minimizing waste by repurposing, reusing, and upcycling vintage and thrifted items.

Personalization - Every design choice is made to reflect the unique tastes, history, and needs of each client. We create homes, not showrooms.

Quality - From sourcing materials to final touches, we prioritize craftsmanship, ensuring that every element of a space is both beautiful and durable.

Community - Supporting local thrift stores, artisans, and small businesses is integral to our approach. We value being connected to the community we serve.

Logo

PRIMARY

Sycamore Salvage

The primary logo is the face of Sycamore Salvage and should be used in all major branding materials. The logo features a combination of elegant, handwritten script and a simple, stark outline that reflects the natural branding.

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Logo

SECONDARY

Sycamore Salvage

Use the logo in its original colors and form whenever possible. When the primary logo Is unable to be used. Use a secondary option based on the background and legibility of the logo in the space.

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Logo

0.5 INCH

SIZE AND SPACE

Ensure the logo is always legible. Do not reduce the size below 0.5 inch in width. Maintain a clear space around the logo equal to height of the letter S in Sycamore.

THE MINIMUM SIZE It is sometimes necessary to increase and decrease the logo depending on the print area. Always keep in proportion. Always ensure the text is legible.

Height of Letter S in Sycamore

Logo

MISUSE

Do not alter the logo’s colors in any way.

Sycamore Salvage

A few rules are necessary for maintaining the integrity of the brand. Any changes to our logo can diminish our values and the overall look of our brand. To maintain the integrity of our brand, the following misuse guidelines must be followed.

Do not alter text lockup.

Do not add elements or shadows.

Do not place the logo in a similar background.

Do not rotate or crop logo.

Do not change the relationship of components.

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Color

PALETTE

DARK FOREST

The primary color palette should be constant throughout all communications. The primary colors should dominate most designs with accent colors used sparingly to highlight and draw attention to key elements.

FOREST

KHAKI

TAN

GREEN

LIGHT GREEN

STONE BLUE

CMYK 84 54 75 68

CMYK 79 49 68 43

CMYK 29 42 63 4

CMYK 11 12 16 0

CMYK 61 38 68 18

CMYK 28 15 29 0

CMYK 71 55 27 5

RGB 15 46 35

RGB 44 75 65

RGB 178 143 106

RGB 224 215 206

RGB 100 118 91

RGB 187 197 182

RGB 91 109 142

HEX #0f2e23

HEX #2c4b41

HEX #b28f6a

HEX #e0d7ce

HEX #64765b

HEX #bbc5b6

HEX #5b6d8e

Sycamore Salvage

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Typography PRIMARY FONT

Typography is a powerful brand tool when used consistently. This set of fonts best represents the minimal and clean feel of the brand. It should be used across all print and web applications when available. Ofelia Display is the primary typeface, it should be used in all body text where typography is required. It is a simple, clean, and legible typeface that compliments our logo.

Ofelia Display ABCDEFGHIJKL MNOPRSTUVWXYZ abcdefghijkl mnoprstuvwxyz 1234567890 Sycamore Salvage

Aa 15

Typography FONT SET

Ofelia Primary font to be used when available for print and web.

League Spartan Web font used when Ofelia Is unavailable.

Aurelly To be used mainly for captions and secondary titles

Sycamore Salvage

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890!@#%&()+

ABCDEFGHIJKLMNOPRSTUVWXYZ

abcdefghijklmnoprstuvwxyz 1234567890!@#%&()+ 17

Graphics

PHOTOGRAPHY

Sycamore Salvage

Sycamore Salvage images are characterized by the use of natural light, beautiful spaces, character in decor, color palette inspo, before and after comparisons, etc.

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Graphics ICONS

Stacked Wordmark

Sycamore Salvage

Elements from the logo can be used as graphic icons as well as a stacked variation of the wordmark, the wordmark itself and specified Tag Words which allows all graphics to properly reflect the brand.

Tag Words

Leaf Outline

Filled Leaf

Wordmark

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Graphics ICONS

Shop Renovations

Sycamore Salvage

Icons should be simple, clean, and reflective of the brand personality. Use them to enhance user experience on digital platforms, in print materials and for social media.

Mentions

Design Projects

Thrift Finds

Decor at Home

Inspiration

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Graphics

PATTERNS

Sycamore Salvage

Patterns should be subtle and airy, incorporating elements of the branding. Use patterns to add texture and interest to backgrounds and printed materials without overwhelming the content. The patterns can be used in any brand colors.

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Graphics

PATTERNS

Sycamore Salvage

Patterns should be subtle and airy, incorporating elements of the branding. Use patterns to add texture and interest to backgrounds and printed materials without overwhelming the content. The patterns can be used in any brand colors.

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These guidelines ensure that Sycamore Salvage consistently communicates its core values of creativity, sustainability, and personalization while delivering a cohesive brand experience across all platforms.