Brand Guidelines
Kodak Brand Excellence in Photography and Film
Kodak Brand Guidelines Contents Kodak Logo Logo Usage Typography Hierarchy Color Palette Brand Voice Kodak Pattern Stationary Imagery 2 3 4 5 6 7 8 9 10
Kodak Logo
The Kodak logo seamlessly blends elements from past iterations with contemporary design trends, ensuring a nod to its iconic heritage. With subtly rounded corners and integrated iconography within the typography, this refreshed logo captures both the legacy and the forward momentum of the brand.
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Symbol Brand Mark
Kodak Brand Guidelines
Logo Usage
When using the Kodak logo, it's essential to preserve its integrity and ensure it represents the brand accurately. Always use the Kodak logo in its official, unaltered form. Avoid modifications, distortions, or color changes. Ensure clarity and legibility, respecting proper spacing and positioning. For specific usage, consult the brand guidelines to uphold the logo's integrity and brand consistency.
Do use the red logo primarily.
Do use white logo when red or black logo aren’t appropriate.
Do use the red logo instead of white on black backgrounds.
Don’t use a yellow logo.
Don’t use a black logo.
Don’t distort the logo.
Don’t mix the colors on the logo.
Don’t use a stroke on the logo.
Don’t use a yellow symbol.
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Kodak Brand Guidelines
Typography
Graphik Regular
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
For Kodak, the Graphik font family is our chosen type, melding clean lines with modern appeal. Its versatility honors Kodak's legacy while fitting seamlessly into contemporary design. Whether in headlines or body text, Graphik offers consistent legibility and embodies our ethos of innovation and tradition. Aa
Graphik Bold Aa
Graphik Medium
Aa
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Kodak Brand Guidelines
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Hierarchy
Typography is fundamental in maintaining Kodak's brand consistency. Below are our guidelines for textual elements across headings, subheadings, and body text to uphold our visual identity.
Heading
For headings, utilize a prominent Graphik Bold font at a minimum size of 24 points; whenever feasible, opt for a stark black, ensuring it stands out against all background colors.
Subheading
Subheadings should be distinctly set in Graphik Medium, sized between 10-24 points, with color choices leaning towards either classic black or the brand's signature red.
Body
Body text, set in the understated Graphik Regular, should be sized below 16 points and can be rendered in either black or white to complement the background and ensure optimal readability.
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Kodak Brand Guidelines
Color Palette
The Kodak Color Palette, encompassing primary and secondary shades, captures the brand's storied legacy in photography and film. Together, these hues form a harmonious blend, ensuring Kodak's distinct identity remains consistent, recognizable, and versatile across all visual representations.
Shutter Speed
CMYK 0, 100, 100, 0
RGB 218, 56, 50 #d93831
Flashbulb
CMYK 0, 34, 100, 0
RGB 241, 180, 67 #f0b342
Primary Colors
Darkroom
CMYK 0, 0, 0, 100
RGB 0, 0, 0 #221f20
Film Grain
CMYK 10, 8, 8, 0
RGB 226, 227, 227 #e1e1e1
Negative Space
CMYK 0, 0, 0, 0
RGB 255, 255, 255 #fffeff
Secondary Colors
Kodak Brand Guidelines
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Brand Voice
Kodak's voice is a harmonious blend of heritage and innovation. Rooted in our profound legacy within the imaging industry, our voice reflects the expertise and mastery that come from years of experience. Yet, we consistently push the boundaries, ensuring that our communications resonate with both the artist and the technocrat, fostering a culture of creativity and technical brilliance.
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Kodak Brand Guidelines
Professional Creative
Kodak Pattern
The Kodak brand pattern combines our symbol with four iconic colors: Shutterspeed, Flashbulb, Darkroom, and Film Grain. Primarily used for website backgrounds and select collateral, it infuses visual interest and reinforces brand identity, striking a balance between our storied heritage and contemporary design.
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Kodak Brand Guidelines
Stationary
The Kodak Color Palette, encompassing primary and secondary shades, captures the brand's storied legacy in photography and film. Together, these hues form a harmonious blend, ensuring Kodak's distinct identity remains consistent, recognizable, and versatile across all visual representations.
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Kodak Brand Guidelines
Imagery
Kodak's imagery champions our dedication to innovation in photography and technology. While honoring our rich heritage, it showcases our adaptability in the digital age and commitment to premium quality. At its heart, our visuals celebrate artistic creativity and the power of visual storytelling.
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Kodak Brand Guidelines
Eastman Kodak Company 343 State Street Rochester, NY 14650 info@kodak.com (555) 555-5555 www.kodak.com