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Celebrating BLACK HISTORY

News Observer FREE!

The Valley’s

Volume 33 Number 15

Observer Group Newspapers of Southern California

Black Millennial Entrepreneur has Success in Call Center Industry Tavere Johnson Jr. Says He’s Just “Your Average Genius”

By Stacy M. Brown NNPA Newswire Contributor At 28, Tavere Johnson Jr. has established himself as an author, creative entrepreneur and, as many who know him say, a forward thinker. The Jamaican-born Johnson has still another way of describing himself: “Your Average Genius,” or “YAG” for short, which also happens to be the title of his new book that should hit book stores this year. “I just try to reveal the very simple idea of the average genius, who lives inside all of us,” Johns o n said. “I used t h e word average not to downp l a y t h e greatn e s s of us, but to encourage and promote courage, work ethics, drive, self-confidence and the willingness to risk it

Black millennial entrepreneur Tavere Johnson Jr. is the author of “Your Average Genius.” (Tavere Johnson Jr.)

all for what you believe in and to be great.” In fact, Johnson has a unique view of stress. In one chapter of his book, subtitled “Enemies and Obstacles,” Johnson explains the need to battle adversity and not being overcome by stress. “Most people look at the word stress and they frown upon it,” he said. “I actually enjoy stress. If you are stressed, it means something that you care about is at risk, so the question becomes, ‘What are you going to do about it?’” Johnson’s friends note that he approaches life and business with an eye on what’s applicable. He said “YAG – Your Average Genius,” is for the budding businessperson, the titan of the industry or even the everyday go-getter. The tome is a way of sharing how a spiritual—but not religious—and positive approach will bring success by maximizing individuals’ resources, approaching obstacles with positive energy and taking time to consider a person’s goal and the consequences of obtaining them, he said. “At this point in my life, I want to make a positive impact on people I rub shoulders with,” Johnson said. Born in Jamaica, Johnson and his family immigrated to the U.S. and settled in Florida, when he was 13. Johnson said he’d always been “a hustler,” who played sports and loved sneakers. “I had a lemonade stand and then I went to work at a car wash,” Johnson said. “I was a sponge, though, who put himself around the right people, because I always had that entrepreneurial and hustler spirit.” In a lot of ways, Johnson said he’s like his father, Tavere Johnson, Sr. “He’s my mentor and he motivates me,” Johnson said. “I’m a hybrid of him, but I’m a little more tenacious, especially in this digital age, but he’s the root of it and is what’s got me going. Everything springs from there.” Johnson began his career in the corporate world of call centers just three years after he arrived from Jamaica. As he

King Center and Bernice King, the daughter of the late civil rights leader. “Neither @TheKingCenter nor @BerniceKing is the entity that approves the use of #MLK’s words or imagery for use in merchandise, entertainment (movies, music, artwork, etc) or advertisement, including tonight’s @ Dodge #SuperBowl commercial,” The King Center tweet stated not long after the ad was broadcast. April 4, 2018 was the 50th anniversary of the assassination of Dr. Martin Luther King, Jr. in Memphis, Tennessee, at the hands of James Earl Ray. “The worst commercials are those that use icons like Martin Luther King Jr to sell things like a Dodge Ram truck,” tweeted Boston Globe Deputy Bureau Chief Matt Viser. He wasn’t the only one who noticed. “So, Ram Truck appropriated Martin Luther King Jr. and used an all white cast + 1 token black to sell trucks to Trump supporters as if we’re back in the 1950s. #Super-

climbed the corporate ladder, Johnson said he also attended trade shows and seminars to further his knowledge and experience. At just 21, Johnson founded his first lead generation call center with a group of partners, and later he used his own capital to start a healthcare lead generation agency call center, which he said is currently valued at more than $4 million. “It’s one of the more dynamic call centers,” Johnson said. Writing the book, he said, was a personal milestone. Johnson knew right away that he didn’t want to just distribute the book to his parents and family friends. “I want to make an impact, a positive impact, so for six or seven months and from 7 p.m. to 2 a.m., after I got out of the daily grind, I wrote and put this book together,” he said. Johnson continued: “I am the average genius. That’s the cornerstone of what drives me and encourages me to instill this in everyone that I rub shoulders with. I don’t think I’m a cliché genius and I feel like everybody can accomplish what I have and what I will, so I want to be of encouragement.” If there’s one message Johnson said he wishes everyone would take from the book, he said its positivity. “Positivity always wins,” Johnson said.

Bowl,” stated Lucy Amato on Twitter. “Using a “Martin Luther King” speech and completely taking it OUT OF CONTEXT for a truck commercial is a disgrace,” another Twitter user reacted in a typical statement. Super Bowl advertisements have become an annual obsession as the expensive and targeted marketing to a huge audience has become a place where products are debuted for the first time. Super Bowl ads have also become an annual time to analyze and study the many marketing strategy, as well as the “hits and misses” of the ads seen during the game. It’s likely that the ad featuring King’s voice and words will likely be the source of analysis over the coming days. The ad might also reignite discussion on some of the decisions being made by Dexter King and Martin Luther King III regarding the use of their father’s image and words.

City Treasurer Student Intern Program Ends

Wanda Brown City of Inglewood Treasurer The 13th City Treasurer Student Intern Program ended December 2017. 38 students enrolled in the program. It is a four week program where students meet with City Treasurer Dr. Wanda Brown for two and a half hours. The focus of the program is to acquaint the interns with the day to day operations of Municipal government, how their local elected officials represent their community and how the office of the City Treasurer functions. Important financial concepts were also taught such as, the Rule of 72, bond concepts, compound interest, to give them a basic understanding of how money works. Students visited the Council Chamber where they were given the opportunity to play the roles of mayor, council members, city treasurer, city clerk, city attorney, and city manager. Mayor Butts invited the student interns to the executive conference room to give them a presentation about changes in their city and the history of how it has come to be what it is today. Councilman Alex Padilla, who represents district 2, also provided kids with details of what his duties consist of and he provided lunch for the interns for one of the four sessions. Tours of Residential Sound Insulation, 911 Dispatch and the Police Department were provided. During the Police Department tour students were given a K-9 demonstration as well as a tour through the jail. Students were given a take-home examination to see how much of the information taught they were able to grasp. A minimum score of 85% was required for passing. Most of the scores were in the 90% percentile and 5

Inglewood City Treasurer Wanda Brown surrounded by the student interns. (Office of the City Tresurer courtesy photo)

students scored 100%! 38 plaques were presented at the plaque awards ceremony. Over 60 student interns, parents, and family members attended the event.

Amusment Park Changing Name of “Rebel Yell” Roller Coaster RICHMOND, Va. (AP) - A Virginia amusement park is changing the moniker of a roller coaster named after the war whoop of a Confederate soldier. The Richmond Times-Dispatch reports that Kings Dominion amusement park will rebrand its “Rebel Yell” roller coaster as “Racer 75.” The park outside of Richmond opened in 1975. Confederate symbols have been widely debated since self-avowed white supremacist Dylann Roof killed nine African-American parishioners at a church in Charleston, South Carolina, in 2015. Since then, numerous cities including Richmond have been reviewing Confederate symbols. A Friday post on the Kings Dominion blog describes the name change as part of a “revitalization.” The newspaper asked public relations manager Katelyn Sherwood if the change was due to sensitivities over Confederate iconography. On Saturday, she said “we’re constantly evaluating elements of the park.”

Superbowl Using MLK to Sell Trucks By Lauren Victoria Burke NNPA Newswire Contributor There were ads with Morgan Freeman rapping and ads with babies from around the world and fast cars with singer Steven Tyler. There were ads with medieval themes, magic and song. Then there was the ad using the words and voice of Dr. Martin Luther King, Jr. to sell Dodge Ram sell trucks. “Everybody can be great,” Dr. King said in a speech in 1968, two months before he was murdered. “You only need a heart full of grace; soul generated by love.” The advertisement featured images of football players, cowboys, U.S. troops and first responders as a backdrop to King’s voiceover. The advertisement ended with an image of a soldier, a Dodge truck, and the words “Built to Serve.” The commercial for Dodge trucks provoked protest on social media shortly after it aired from many Super Bowl LII viewers. It also induced a reaction tweet from the The

Thursday, February 8, 2018

The program will be offered again in May or June 2018. For information about the program contact Dr. Wanda Brown at (310) 412-5642.

5-year-Old Girl Burned in Voodoo Ritual 2 Charged EAST BRIDGEWATER, Mass. (AP) - Two sisters tied down and burned a 5-year-old girl, permanently disfiguring her, in a voodoo ritual meant to rid her of a demon causing her to misbehave, police said. The women also threatened to cut off the head of the girl’s 8-yearold brother with a machete, authorities said. The boy said his sister was tied down on at least two occasions while the sisters blew fire over her face and cut her on the arm and in the collar area with a needle-like object, drawing blood, according to police. The girl said the women also poured over her eyes a substance that stung. Peggy LaBossiere, 51, and Rachel Hilaire, 40, of East Bridgewater, denied injuring the girl and threatening the boy, the Brockton Enterprise reported . They pleaded not guilty on Jan. 29 to mayhem, assault and other charges. A public defender for the women didn’t return a call seeking comment on Saturday. Police say the girl’s mother is a hair stylist of Haitian descent who has LaBossiere as a client and requested the ritual. She has not been charged but is receiving mental health treatment. The sisters will be back in Brockton Superior Court on Wednesday for a hearing to determine whether they’re too dangerous to be released. The sisters told police that they have performed “cleansing baths”for family and friends in the past, something that involves chanting prayers, rubbing frankincense and eucalyptus oils and sea salt on their bodies, and burning myrrh, the newspaper reported. Children sometimes get burned as spirits leave the body, they said. The girl suffered a third-degree burn across her face that will leave her permanently disfigured, police said. She was treated at a hospital and taken into custody by state welfare authorities, along with her brother, who described to police what happened at the sisters’ house over multiple days. Voodoo refers to religious practices developed centuries ago by enslaved Africans in the Caribbean, primarily in Haiti, where the practices are sometimes spelled “vodou.”

Bank Robber Who Threw Money on SoCal Freeway Sentenced

RIVERSIDE, Calif. (AP) _ A bank robber who threw wads of stolen cash onto a Southern California highway while being chased by police has been sentenced to seven years in prison. City News Service reported Monday that 25-yearold Thomas Jerome Burke pleaded guilty last week to robbery. Prosecutors dropped a charge of felony evading. Burke led deputies on a high-speed chase that ended with a crash after robbing a Bank of America branch in Lake Elsinore. During the pursuit he tossed money out of the car onto Interstate 15 southeast of Los Angeles. Witnesses reported seeing motorists stopping on the highway to pick up the cash. After Burke was arrested authorities asked anyone who grabbed the money to return it. It’s unclear if anyone did. According to court records, Burke has prior convictions, including for robbery.


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