Celebrating BLACK HISTORY Bakersfield
News Observer Volume 44 Number 23
Serving Kern County for Over 40 Years
Observer Group Newspapers of Southern California
Meet Bakersfield’s Own
Tyrone Wallace
During a timeout at Saturday’s game against the Chicago Bulls, Tyrone Wallace was recognized for being named to the Western Conference midseason All-NBA G League Team. (Bakersfield News Observer Photo) Tyrone going up for a score against Karl Anthony-Towns of the Minnesota Timberwolves. (LA Clippers courtesy photo)
By Cam Buford LA News Observer Contributing Sports Writer This left handed guard is a Bakersfield native and became the Bakersfield Drillers All-Time leading scorer in high school. Tyrone is the Cal Golden Bears only player
to rank in the Top 10 in scoring, assists, and steals by the time he left. He is also in the Top 15 in rebounding for the Bears. Wallace was drafted by the Utah Jazz in the 2016 NBA Draft. After being drafted by the Utah Jazz, he was shortly acquired by the Salt Lake City Stars, which is the Jazz’s NBA Development League affiliate. In September of 2017, Wallace was acquired by the Los Angeles Clippers. Shortly thereafter he was signed to the Clippers G League affiliate the Agua Caliente Clippers and subsequently signed to a
“two-way contract” to play for the Los Angeles Clippers in January 2018. Since being ac- Tyrone shooting a jumpshot in quired by the Los Ange- a game earlier this season. (LA les Clippers, Tyrone has Clippers courtesy photo) become an integral part of the Clippers rotation. When Head Coach Doc Rivers Continued on page A7
Superbowl Using MLK to Sell Trucks By Lauren Victoria Burke NNPA Newswire Contributor There were ads with Morgan Freeman rapping and ads with babies from around the world and fast cars with singer Steven Tyler. There were ads with medieval themes, magic and song. Then there was the ad using the words and voice of Dr. Martin Luther King, Jr. to sell Dodge Ram sell trucks. “Everybody can be great,” Dr. King said in a speech in 1968, two months before he was murdered. “You only need a heart full of grace; soul generated by love.” The advertisement featured images of football players, cowboys, U.S. troops and first responders as a backdrop to King’s voiceover. The advertisement ended with an image of a soldier, a Dodge truck, and the words “Built to Serve.” The commercial for Dodge trucks provoked protest on social media shortly after it aired from many Super Bowl LII viewers. It also induced a reaction tweet from the The
King Center and Bernice King, the daughter of the late civil rights leader. “Neither @TheKingCenter nor @BerniceKing is the entity that approves the use of #MLK’s words or imagery for use in merchandise, entertainment (movies, music, artwork, etc) or advertisement, including tonight’s @ Dodge #SuperBowl commercial,” The King Center tweet stated not long after the ad was broadcast. April 4, 2018 was the 50th anniversary of the assassination of Dr. Martin Luther King, Jr. in Memphis, Tennessee, at the hands of James Earl Ray. “The worst commercials are those that use icons like Martin Luther King Jr to sell things like a Dodge Ram truck,” tweeted Boston Globe Deputy Bureau Chief Matt Viser. He wasn’t the only one who noticed. “So, Ram Truck appropriated Martin Luther King Jr. and used an all white cast + 1 token black to sell trucks to Trump supporters as if we’re back in the 1950s. #Super-
Bowl,” stated Lucy Amato on Twitter. “Using a “Martin Luther King” speech and completely taking it OUT OF CONTEXT for a truck commercial is a disgrace,” another Twitter user reacted in a typical statement. Super Bowl advertisements have become an annual obsession as the expensive and targeted marketing to a huge audience has become a place where products are debuted for the first time. Super Bowl ads have also become an annual time to analyze and study the many marketing strategy, as well as the “hits and misses” of the ads seen during the game. It’s likely that the ad featuring King’s voice and words will likely be the source of analysis over the coming days. The ad might also reignite discussion on some of the decisions being made by Dexter King and Martin Luther King III regarding the use of their father’s image and words.
Black Chamber of Commerce Names New President By Darlene L. Williams Bakersfield News Observer Contributing Writer Bakersfield, CA- The Kern County Black Chamber of Commerce Board of Directors announced its new President/CEO Richard (Richie) Heath-Soberanis on February 1, 2018. After serving the chamber in a number of capacities, including interim President/CEO, intern marketing director, and public relations manager, Heath-Soberanis shifted into the role of President/CEO of the KCBCC with new vision, strategy, and optimism for the future. According to a recent press release, as President/CEO, Mr. Heath-Soberanis will oversee the Chamber’s day-today operations as well as work with staff, ambassadors, directors and the advisory council to ensure Chamber programs and services run with the high degree of excellent members and share holders have come to expect. “The Kern County Black Chamber of Commerce has been my home for quite some time. I can personally attest to how important and valuable a resource it is to the communities of Kern County. Economic development is the key to the success of this community and a necessity, not only within the black community, but in all communities of Kern County. With myself as your President/CEO, serving alongside a new board and staff, get ready to experience a NEW Kern County Black Chamber of Commerce!” In an interview with The Bakersfield News Observer, Mr. Heath-Soberanis spoke on the idea of his first day in office, coincidentally, also being the first day of “Black History Month.” “KCBCC is starting afresh; it’s not a coincidence. I think everything happens for a reason, not only is it the beginning of February, it’s the beginning of the year for me. It’s a lot easier to be in front of the desk than behind it, but this organization is important to the community,” contended Heath-Soberanis. Nick Hill of NH Consulting spoke in favor of the humble-spirited Heath-Soberanis. “He’s not a man to ‘toot
Richard pictured with past presidents of KCBC. From left to right: Nick Hill III, Tamika Powell, Richard, and Ali Morris (Founder of KCBC) (Carrington Prichett/Bakersfield News Observer Photo)
his own horn’, but he has extensive knowledge in various educational fields, including communication, graphic design, web design and green-screen technology. He’s a man that’s not afraid to have people around,” Hill said. “He has so many connections with people. It’s a good path, he’s friendly, he’s open and I think that’s good for the community,” former KCBCC President, Tameka Powell said. Amid the many misconceptions of the KCBCC and its role in the community, Ali Morris- Co-founder of The
Black Chamber of Commerce (2002), stated “We do all the things a chamber does, but we target the black community and people of color. The problems we solved were the issues black business owners have. We understand the challenges of institutional racism black business owners have faced; we give our businesses the tools to be able to overcome the challenges we may face out there.” Heath-Soberanis seems to be mentally and physically ready for the challenges he will face as President/CEO. Continued on page A7
FREE!
Wednesday, February 7, 2018
CSUB Celebrates Black History Month with 2nd Annual Gospel Fest & Other Events in February
February 7, 2018 — Each February, the nation celebrates the importance of Black History Month. This year, California State University, Bakersfield continues the tradition with many activities taking place for students, faculty, staff and community members. The second annual Gospel Fest will be held at 6:30 p.m. Friday, Feb. 9, at the Icardo Center and will bring churches from Kern County together with choirs and music throughout the night. Performers will include Ebenezer Baptist Church, Greater Harvest Christian Center, Mike Jennings, The People’s Missionary Baptist Church, Pleasant View Baptist Church, St. John Missionary Baptist Church, St. Peter Restoration Community Christian Ministries, Southwest Christian Center, and more. The event is free and open to the public. Albert “Al” J. Williams, vice president of the San Joaquin Valley Business Unit for Chevron’s North America Exploration and Production Company, will be the featured speaker at CSUB’s Unity Breakfast at 6:45 a.m. Friday, Feb. 9, in the Housing and Residence Life Multipurpose Room. During the breakfast celebration, a member of the campus community will be recognized for outstanding contributions in promoting diversity and collaborations. CSUB Vice President for Student Affairs Dr. Thomas Wallace will speak at a Brown Bag Discussion at noon Thursday, Feb. 15, in the Stockdale Room on the CSUB campus. Dr. Wallace will present on the Tut Language, a secret reading and spoken language created by black American slaves using English alphabet phonics. The discussion also will include an interactive session, so students, faculty and staff can join in and learn to speak the language as well. Throughout the month of February, student clubs and organizations will host various activities on campus, including tabling for the African Student Association, Expression Night, The History of The Black Panthers Social with Dr. Tracey Salisbury, among others.
5-year-Old Girl Burned in Voodoo Ritual 2 Charged EAST BRIDGEWATER, Mass. (AP) - Two sisters tied down and burned a 5-year-old girl, permanently disfiguring her, in a voodoo ritual meant to rid her of a demon causing her to misbehave, police said. The women also threatened to cut off the head of the girl’s 8-yearold brother with a machete, authorities said. The boy said his sister was tied down on at least two occasions while the sisters blew fire over her face and cut her on the arm and in the collar area with a needle-like object, drawing blood, according to police. The girl said the women also poured over her eyes a substance that stung. Peggy LaBossiere, 51, and Rachel Hilaire, 40, of East Bridgewater, denied injuring the girl and threatening the boy, the Brockton Enterprise reported . They pleaded not guilty on Jan. 29 to mayhem, assault and other charges. A public defender for the women didn’t return a call seeking comment on Saturday. Police say the girl’s mother is a hair stylist of Haitian descent who has LaBossiere as a client and requested the ritual. She has not been charged but is receiving mental health treatment. The sisters will be back in Brockton Superior Court on Wednesday for a hearing to determine whether they’re too dangerous to be released. The sisters told police that they have performed “cleansing baths”for family and friends in the past, something that involves chanting prayers, rubbing frankincense and eucalyptus oils and sea salt on their bodies, and burning myrrh, the newspaper reported. Children sometimes get burned as spirits leave the body, they said. The girl suffered a third-degree burn across her face that will leave her permanently disfigured, police said. She was treated at a hospital and taken into custody by state welfare authorities, along with her brother, who described to police what happened at the sisters’ house over multiple days. Voodoo refers to religious practices developed centuries ago by enslaved Africans in the Caribbean, primarily in Haiti, where the practices are sometimes spelled “vodou.”