Field Dispatch Vol. 2 by offscriptwines

FIELD DISPATCH

MAGAZINE Q1 2024 Issue No. 2 “In vino veritas”

Thismagazinehasbeen craftedtoprovide comprehensiveupdatestoour luxurybusinessunitregarding branddevelopments,recent acquisitionsandcapability updatesthroughouttheyear.

Ourcommitmentistokeep youinformedandempowered intheever-evolvingworldof

FIELD DISPATCH 01

luxury I N

T R

A spotlight on key developments in Brand’s innovation and progress

Introducing the new faces behind our success. A customer’s perception makes the brand

important milestones

TABLE OF CONTENTS

Important Dates

Inspired Hospitality Advancing Brand Equity Expanding Our Exceptional Team 04 12 18 23 Recognizing

STAY INSPIRED

LUXURY HOSPITALITY

LUXURY GROUP NORTH STAR

The primary goal of the Luxury Business Unit is to foster enhanced decision-making processes through intentionality and clarity in our desired outcomes. This empowers our stakeholders to navigate the landscape of luxury with assurance and efficacy

The Luxury Business Unit has curated a new mission and vision statement, propelling us towards a future with purpose and refinement around inspired hospitality.

LUXURY GROUP VALUES

No Jerks- Professionalism, assume positive intention, and treat everyone like your customer

Don’t be precious- Bring big ideas with optimism and candor but understand when to walk away from an idea

We are stewards- We love this industry and the people, so raise your hand, bring integrity, and leave it better than you found it

Humility is our superpower- We don’t always have all the answers, so be open to all who comes with an idea or perspective

We win with hospitality- We are here to serve our customers: listen, ask questions, listen some more, and always be empathetic

LUXURY GROUP MISSION

We are here to leave the wine industry better than we found it; to bring joy to fine wine; and to elevate the experience of our customers with inspiring hospitality

OUR GOAL

As we strive to fulfill our mission, we ’ re focused on understanding our path and shaping our future identity, aspiring to create a wine portfolio that’s cherished by all

L U X B U

Understanding inspired hospitality in the luxury sector implies keeping service high-touch, building loyalty and boosting brand image

It also equips our staff to provide personalized, exceptional experiences, setting the bar high in a competitive market

Why inspired hospitality?

CREATING A SHARED VALUE

Nespresso's approach to hospitality is deeply rooted in the pursuit of elevating the coffee experience for both guests and hosts alike. With a commitment to quality, innovation, and sustainability, Nespresso aims to provide a seamless and luxurious coffee service that complements any hospitality setting. Whether it's in upscale hotels, fine dining establishments, or intimate cafes, Nespresso's range of premium coffee machines and carefully curated coffee

blends cater to diverse tastes and preferences, ensuring that every sip is a moment of indulgence. Beyond delivering exceptional coffee, Nespresso fosters a culture of hospitality through its dedication to customer satisfaction and personalized service. From knowledgeable staff trained in the art of coffee-making to innovative technologies that streamline the brewing process, Nespresso creates an atmosphere where guests feel valued and pampered

Nespresso is joining a growing community of for-profit brands committed to the global movement of building a more inclusive and sustainable economy.

NESPRESSO

HOSPITALITY

Nespresso cultivates a culture of hospitality that extends far beyond the mere act of serving coffee At its core, Nespresso's ethos revolves around creating meaningful connections with customers through genuine warmth and attention to detail From the moment guests enter a Nespresso boutique or interact with the brand online, they are welcomed into a world where every interaction is infused with a sense of hospitality Nespresso's knowledgeable and passionate staff are dedicated to guiding customers through their coffee journey, offering personalized recommendations and expert advice to ensure a memorable experience tailored to individual preferences.

“WESTRIVETOPRESERVEASUSTAINABLE COFFEEECOSYSTEMTHATHELPSLOCAL COMMUNITIESTHRIVEANDPROTECTS THEENVIRONMENT.”

Moreover, Nespresso's commitment to sustainability and ethical sourcing plays a pivotal role in its hospitality culture By prioritizing transparency and responsibility throughout its supply chain, Nespresso not only ensures the highest quality coffee but also fosters trust and goodwill among customers. This emphasis on sustainability reflects Nespresso's dedication to creating a positive impact on both the environment and the communities it serves, embodying a holistic approach to hospitality that goes beyond the cup.

Nespresso has made significant strides in prioritizing sustainability across its operations, from coffee sourcing to manufacturing and recycling initiatives. Central to its sustainability efforts is the AAA Sustainable Quality™ Program, which collaborates with farmers to promote environmentally friendly farming practices and improve livelihoods in coffee-growing regions. By investing in initiatives such as agroforestry and water conservation, Nespresso works to minimize its environmental footprint while ensuring the long-term viability of coffee farming communities

Furthermore, Nespresso is committed to reducing waste through its innovative recycling programs. The company pioneered the first-ever coffee capsule recycling system, allowing customers to return used capsules for recycling. Nespresso has established dedicated recycling facilities and partnered with collection points worldwide to ensure that capsules are properly recycled into new products By closing the loop on its product lifecycle, Nespresso demonstrates a holistic approach to sustainability, striving to create a circular economy where resources are used efficiently and responsibly

NESPRESSO

BRAND UPDATES

LUXURY BUSINESS UNIT

ROMBAUER VINEYARDS

EMBRACING A HIGH-TOUCH CUSTOMER CULTURE

At Rombauer Vineyards, a high-touch culture is more than a concept; it’s the essence of how we interact with our customers and our community While distributors and accounts are important to us, we think of our customers as the people purchasing, and enjoying our wines This approach emphasizes personal, meaningful engagement to ensure every encounter with our brand is memorable, warm, and genuine We believe in nurturing relationships through attentive, personalized touchpoints, whether in our tasting rooms, during our events, or through our digital presence It is always about creating a sense of belonging and appreciation that resonates with every person who experiences Rombauer

The diversity and high engagement of our customer base are testaments to our inclusive approach We maintain a database of 130,000 contacts, boasting an average email open rate of 68% We have over 50,000 social media followers and we see 380,000 unique website visitors annually This vibrant online community is a scalable platform for interaction and feedback, further strengthening the ties between Rombauer and our customers.

Our wine club comprises more than 20,000 members and we do not take them for granted. In addition to our digital outreach, shipment collateral, and member-exclusive visitor experiences, we bring Rombauer on the road, hosting in-home tastings and wine dinners in our members’ hometowns. We also invite them on exclusive wine cruises and host fun weekend getaways to Lake Tahoe. These events are planned and hosted by Rombauer team members who have a deep knowledge and passion for the brand While this outreach is incredibly laborintensive, we understand there is no substitute for in-person engagement and no better way to show our members how incredibly valuable they are to us We consider them to be an extension of our Rombauer family and they certainly feel that way

Our 2024 member events calendar recently went live, and tickets are selling fast One cornerstone of our high-touch approach is our signature “Blue Parties ” “Rombauer Blue” (Pantone 287, to be exact) is a visual distinction for our brand that connotes the concepts of “trust, loyalty, confidence, and stability.” These values align with our brand identity and the consistent quality that keeps our customers returning These brand-building events with everyone festively dressed in blue aim to engage with and show our gratitude to our loyal supporters while introducing our wines and hightouch culture to new audiences For example, our 2023 Blue Party in Miami included 90 consumers and 15 distributor reps, as well as cruise line F&B directors, restaurateurs, journalists, and social media influencers. These gatherings allow us to share the joy of Rombauer wines and enable us to listen, learn, and evolve with our community

In total, we host over 50 gatherings nationwide every year, combining loyalty recognition and market expansion In 2024, we ’ re excited to take our Blue Parties to Scottsdale, an already loyal market which sold out the event in February, Boston in May, and Atlanta in September. Boston and Atlanta represent opportunities for us to introduce Rombauer to new audiences in those regions

The memories created at these events help fuel and nurture the adoration felt by our customers for the brand These customers in turn become brand advocates and ambassadors, introducing Rombauer and the joy of wine to their own communities This is the power of Rombauer and the relationships formed at these high touch events are invaluable.

WHAT IS THE SECRET OF ROMBAUER’S SUCCESS?

We believe it’s the confluence of four key elements: exceptional wine quality, a passionate team, a high-touch approach to customer engagement and that little bit of magic that has defined our 44-year journey Naturally, extending genuine warmth and passion starts with kindling this spirit and these qualities within our team The Rombauer Family instilled a spirit of commitment, collaboration, and fun that permeates every aspect of what we do, and we are excited to extend this approach within the larger Gallo community

MAZE ROW

CANTINA GIRLAN

We are excited to officially introduce you to the newest producer in the Maze Row portfolio: Cantina Girlan Hailing from Alto Adige, Girlan is a leading producer of Pinot Noir and Chardonnay. A formal press release is in the works, and the official in-market product launch date is May 1. Visit Brandhub to learn more about Girlan, including tech sheets, estate book, launch deck and more

SAINT CLAIR WAIRAU RESERVE

SAUVIGNON BLANC

New in 2024, Wairau, pronounced "Why-rhow," is a selection of the top 1% of Saint Clair’s Sauvignon Blanc production each vintage and showcases Marlborough Sauvignon Blanc at its best. The parcels identified come from the lower Wairau Valley,

where nighttime temperatures are typically cooler than the central and upper parts of the Wairau which sweep inland, away from the Pacific Ocean Wairau Reserve, along with Dillons Point Sauvignon Blanc, will roll into the Maze Row portfolio in February. Visit Brandhub for more info.

2024 MAZE ROW SPRING CATALOG

Maze Row’s Spring 2024 pre sell catalog is now available This catalog features highly anticipated new vintages from Argiano, Allegrini, Poggio al Tesoro, Ratti and The Language of Yes The catalog is designed to support the presale of highly allocated new vintage releases, with editable versions available to the Lux Wines team, so they can customize pricing and availability for customers. PR is also able to utilize this highly editorial, designed brand collateral for their pitching efforts Access here

15 LOUIS M MARTINI

Guests who booked the Heritage experience in December were treated to a special offering of five Lot No. 1 vintages (14, 15, 16, 17, & 19). It was a great opportunity to talk about the special dynamic that vintages play on our most coveted wine. Using information from our vineyard teams and the Napa Valley Vintners Association, we were able to paint a detailed picture of each year to explain why guests experience different sensory evaluations of the wine based on the growing climate.

RNET SAUVIGNON

ef Aaron Meneghelli expertly crafted a ting menu to further enhance this erience through his combination of salts,

OFFSCRIPT

OUR NEWEST POUR

Offscript stands as a winemaking sanctuary, fostering innovation under the seasoned guidance of third-generation winemaker Gina Gallo Our mission is to empower talented winemakers to realize their visions, providing the resources and expertise necessary to bring their creations from the vineyard to the market Each year, we invite submissions from the Gallo winemaking community, with selected projects guided by thematic prompts and creative parameters Our commitment extends beyond mere experimentation; every wine is granted a three-year runway to prove its commercial viability

Graduates join a prestigious tier of permanent offerings, while newcomers continuously refresh our portfolio Offscript serves as a laboratory for crafting commercial and aspirational luxury wines, catering to discerning consumers who seek unique experiences in wine culture. With a deliberate focus on niche appeal, we anticipate controlled growth, ensuring our wines find their place among enthusiasts in affluent metropolitan areas

Why Offscript?

There is a long-standing tradition of mentorship within the Gallo Winery. Gina was mentored by both her grandfather Julio and Marcello Monticelli, Julio’s right-hand man. During her 30+ year career as a winemaker, Gina has informally mentored dozens of oenologists. With Offscript Gina is creating a framework for young talen