Still Out Living His Life Annotated

Page 1

Page 12 Back Cover Summary

STRATEGIC OVERVIEW

Annotated SALES AID

An in-depth look at the new Hycamtin Capsules campaign and sales aid

New

Demonstrate the significant survival advantage achieved when new Hycamtin Capsules is added to BSC.

The first and only FDA-approved oral chemotherapy for relapsed small cell lung cancer (SCLC) in patients with a prior complete or partial response and who are at least 45 days from the end of first-line chemotherapy

HYCAMTIN Capsules proven to significantly increase overall survival vs BSC1,2

Overall Significant Survival Advantage

KEY TOUCH POINTS: WHY

• Approximately 2x longer median survival time1,2 — 25.9 weeks median survival with Hycamtin Capsules plus BSC (95% CI, 18.3 to 31.6) vs 13.9 weeks with BSC alone (95% CI, 11.1 to 18.6) (P=0.01)

• Now that you have had a chance to discuss the clinical data, utilize this page to close the call with the HCP. Recap the particular patient type you highlighted in the beginning of the call followed by key data points and safety information

• 49% 6-month survival rate1 — 6-month survival rate was higher in the Hycamtin Capsules plus BSC group vs BSC alone (49% vs 26%) • 36% lower risk of death1,3 — Unadjusted hazard ratio for overall survival with Hycamtin Capsules was 0.64 (95% CI, 0.45 to 0.90) relative to BSC alone • u65 years—survival benefit seen in elderly patients2 — Patients u65 years of age receiving Hycamtin Capsules plus BSC showed a survival benefit vs BSC alone — Drug-related diarrhea was more frequent in patients u65 years (28%) vs those <65 years (19%)2

– Approximately double overall survival vs BSC

Hematologic and Nonhematologic Adverse Events Profile2

– 49% survival at 6 months vs 26% with BSC alone

• Grade 3/4 neutropenia, thrombocytopenia, leukopenia, and anemia were common2

– 36% lower risk of death

Convenient Oral Dosing2

• Most common grade 3/4 nonhematologic toxicities were nausea, diarrhea, vomiting, and fatigue2

Recommended Dosing2

– A survival benefit was achieved in patients ≥65 years of age

2.3 mg/m2/day once daily* for 5 consecutive days, repeated every 21 days

– Drug-related diarrhea was more frequent in elderly patients

Days 1 2 3 4 5

• Grade 3/4 hematologic and nonhematologic adverse events

21 Repeat

Please see accompanying full Prescribing Information, including BOXED WARNING.

• Dosing Recommended Dosing/ Patient Profiles

• Example: “Dr. Jones, can you see how the patient we discussed today with relapsed SCLC could benefit from NEW the convenient oral dosing and improved overall survival offered by new Hycamtin Capsules? Would you be willing to prescribe new Hycamtin Capsules for your next relapsed SCLC patient?”

* The calculated oral daily dose should be rounded to the nearest 0.25 mg. Prescribe the minimum number of 1 mg and 0.25 mg capsules. The same number of capsules should be prescribed for each of the 5 dosing days.

NEW ©2008 The GlaxoSmithKline Group of Companies All rights reserved. Printed in USA. HYC453R0 September 2008

The Takeaway New Hycamtin Capsules is the first and only FDA-approved oral chemotherapy agent for relapsed SCLC that is proven to significantly increase survival in patients with relapsed SCLC.

This Material is for Training Purposes Only. It is not for use in Detailing or otherwise to be shown to physicians or other healthcare providers.

©2008 The GlaxoSmithKline Group of Companies All rights reserved. Printed in USA. HYC536R0 October 2008

This Material is for Training Purposes Only. It is not for use in Detailing or otherwise to be shown to physicians or other healthcare providers.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Still Out Living His Life Annotated by OEM65 - Issuu