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ODYSSEY Media Group Stylebook


ODYSSEY STAFF MANUAL The ODYSSEY Staff Manual provides instruction and explanation of the staff ’s procedures -- it breaks down everything from the production of the magazine and website to the standard protocol of Room 231. Each staff member is expected to thoroughly read and understand the content of this guide and must keep their copy of the manual with them at all times. Every publication has a specific style for its writing, design and process of production – this manual is your guide to the ODYSSEY’s style. To maintain consistency in our magazine and online publication and understanding among our staff members, we use this as a foundation for our work. This 80-page guide is a helpful tool for both newcomers and veterans alike and will be referred to many times throughout the year. Included in this manual: tips to improve writing, interviewing and designing; major AP style laws to abide by; descriptions and duties of the Editorial Board positions; class procedures outside of the website and magazine production; and in-depth guides to the five sections -- Viewpoints, News, Variety and Sports. This manual should be with you whenever you engage in ODYSSEY tasks. Highlighting and annotating this guide’s pages is recommended. The replacement cost is $12.00.


ODYSSEY Media Group Stylebook


The ODYSSEY is a student-run news publication, published with the intent to inform, entertain and give voice to the Clarke Central High School community, as well as to educate student journalists. Established in 2003, the ODYSSEY is published four times a year, and each issue is an open public forum for student expression under the guidance of a faculty adviser. Student journalists are provided with opportunities to investigate, inform, interpret and to evaluate: all traditionally accepted functions of the press in America. Published opinions do not necessarily reflect the views of anyone other than the staff.

The ODYSSEY staff is committed to reflect the mission statement set forth by Clarke Central High School. The goals of the staff are to provide fair, accurate news and commentaries, as well as to serve the interests of the school and Athens’ community. Advertising must conform to the guidelines set forth for editorials. Publication of advertisements does not indicate an endorsement by CCHS or the ODYSSEY staff. Students pictured in advertisements are not given monetary compensation. All advertising rates are available upon request from any ODYSSEY staff member. The ODYSSEY is a member of the Quill and Scroll Honor Society, Georgia Scholastic Press Association, Columbia Scholastic Press Association, National Scholastic Press Association and Southern Interscholastic Press Association. Corrections of errors and omissions will appear in the next issue.

Editor-in-Chief: Elena Gilbertson Hall Managing Editor: Naomi Hendershot Senior Copy Editor: Mackenzie Caudill Digital Editor: Owen Donnelly Viewpoints Editor: Shea Peters News Editor: Maya Cornish Variety Editor: Natalie Ripps Sports Editor: Alexander Robinson Business Manager: Emma Crane Photography Editor: Krista Shumaker Broadcast Editor: Colin Frick Graphic Designer: Audrey Kennedy Web Master: Ireland McCage Social Media Coordinator: Lillian Sams Writing Coach: Elena Webber Staff Members: Isabella Baker-Johnson AJ Carr Roxanne Domizi Audrey Enghauser Gretchen Hinger Maggie Kelleher Sophia Long Gerardo Navarro Samaiyah Ra'aid Isaac Ramirez Luna Reichert Tecoya Richardson Andrew Robinson Natalie Schliekelman Imani Sykes Adviser: David A. Ragsdale ODYSSEY NEWSMAGAZINE Clarke Central High School 350 S. Milledge Avenue Athens, Georgia 30605 Phone: (706) 357-5200 Ext. 17370

Masthead A masthead is a list, usually found on the editorial page of a newspaper or magazine, of the members of the newspaper’s editorial board. If no editorial board exists, the masthead will often feature a list of top news staff members. Some mastheads also include information such as the publication’s founding date, slogan, logo and contact information. A borrowed term, a masthead in the shipping industry is a brass plate that would be affixed to the main mast of a commercial sailing vessel.

Editorial Policy The ODYSSEY is a student-produced newsmagazine and online publication, published with the intent to inform, entertain and give voice to the Clarke Central High School community, as well as to educate student journalists. Both the website and each issue are public forums for student expression under the guidance of a faculty adviser. Student journalists are provided with opportunities to investigate, inform, interpret and evaluate all traditionally accepted functions of the American press. Published opinions do not necessarily reflect the views of anyone other than the writers. The ODYSSEY staff is committed to adhere to the mission statement set forth by CCHS. The goals of the staff are to provide fair, accurate news and commentaries, as well as to serve the interests of the school and Athens community. Advertising must conform to the guidelines set forth for editorials. Publication of advertisements does not indicate an endorsement by CCHS or by the ODYSSEY staff. Students pictured in advertisements are not given monetary compensation. All advertising rates are available upon request from any ODYSSEY staff member. The ODYSSEY is a member of the Quill and Scroll Honor Society, Georgia Scholastic Press Association, Columbia Scholastic Press Association, National Scholastic Press Association and Southern Interscholastic Press Association. Corrections of errors will appear in the next issue.

Mission Statement The ODYSSEY Media Group is a student-produced news source for Clarke Central High School that strives to inform, entertain and give voice to CCHS students through fair and accurate news and commentary. Additionally, the ODYSSEY educates student journalists, providing them with opportunities for growth as communicators, leaders and advocates for justice. ODYSSEY Media Group Stylebook


ODYSSEY Media Group ODYSSEY Newsmagazine ODYSSEY 36




Volume 16 Issue 1 Sept. 2018 $3.00

ODYSSEY WITH DR. ASHLEE PERRY 20 Q&A Volume 16 Issue 2 Dec. 2018


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A NA T O M I A 4

ODYSSEY Media Group Stylebook

Volume 16 Issue 3 March 2019




iliad Literary-Art Magazine Volume XLIV Clarke Central High School




Volume 16 Issue 4 May 2019







Support Staff




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Writing and interviewing





















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EDITORIAL BOARD Editor-in-Chief The Editor-in-Chief is head of the Leadership Team and is responsible for the Media Group, which is comprised of the magazine, website, social media platforms, and broadcast videos. The EIC must: - Represent the “collective voice” of the ODYSSEY Media Group in all public arenas, including Board of Education meetings - Provide leadership of and responsibility for the Media Group and its staff - Display knowledge of and share experience in all areas of the Media Group - Establish the Media Group’s work schedule for the year, including deadlines - Ensure that the website and social media accounts are updated daily - Oversee daily functioning of the magazine - Review and edit all final drafts and decide what content is published - Plan and hold weekly Editorial Board meetings - Plan and hold Leadership Team meetings most weeks - Facilitate staff meetings - Conduct a direct critical review following each issue production cycle - Write the “Letter from the Editor” column - Sit in during personnel sessions and some peer evaluations - Assist adviser in the interviewing and recommendation of individuals for staff positions for the following year

Elena Gilbertson Hall

Managing Editor The Managing Editor acts as the right hand to the EIC and is part of LT. The Managing Editor is responsible for the communication of the Media Group as a whole, and maintaining a positive, productive workroom environment.

Naomi Hendershot


ODYSSEY Media Group Stylebook

The Managing Editor must: - Enforce deadlines dictated by EICs -- hold frequent deadline check-ins, post reminders online, provide printed and electronic calendar of semester events - Take minutes at editors’ meetings - Edit and proofread each article after it is placed on its page. The final read through is done by the adviser, who will ultimately sign off the article as complete - Fully master the AP and ODYSSEY stylebooks and have access to each at all times - Facilitate peer evaluations and conduct peer evaluation conferences - Handle sensitive issues among staff with the guidance of the adviser - Be available for staffers at all times - Write the Boiling Point for each magazine issue - Work with the EICs and other EdBoard members to go through pitches and assign stories

SENIOR Copy Editor The Senior Copy Editor is part of LT and a direct consultant to the Editor-in-Chief when it comes to copy for the ODYSSEY Media Group. The Senior Copy Editor is responsible for the quality, coherence and factuality of every story that is produced, as well as ensuring that each story meets both AP and ODYSSEY standards. The Senior Copy Editor must: - Fully master the AP and ODYSSEY stylebooks and have access to both at all times - Discuss and update ODYSSEY style to reflect changes in journalistic writing - Check in with Editorial Board and their writers throughout the pitching and writing process - Ensure all stories meet ODYSSEY standards - Ensure body text, captions, headlines and decks meet ODYSSEY standards - Facilitate rough draft editing sessions with the Editorial Board - Edit and score all final draft cycle stories Mackenzie Caudill

Digital Editor The Digital Editor is part of LT and ensures that the ODYSSEY website maintains consistent content that reaches ODYSSEY standards. They are responsible for facilitating communication between members of the digital team and the rest of staff.

Owen Donnelly

The Digital Editor must: - Ensure the website is updated with new content daily - Lead and manage online staff (webmaster, social media, broadcast), providing leadership, conflict resolution and mentorship to the team - Edit all menus and edits cycle stories, along with the rest of LT, at the final draft deadline - Lead multimedia design sessions for the whole class and facilitate writers producing multimedia elements for their stories - Work with Writing Coach to identify beats for posting - Facilitate communication between Social Media Coordinator and Webmaster to ensure all stories being posted are promoted - Compile and produce multiple multimedia packages - Maintain a positive workroom environment - Be available to help EIC at all times

ODYSSEY Editorial Board Values: -

Maintain a commitment to ODYSSEY and its standards Maintain open communication Create a positive learning and growing environment Be editors who lead by example in attitude and work Produce content that is representative of our audience

ODYSSEY Media Group Stylebook


VIEWPOINTS EDITOR The Viewpoints Editor is one of the Media Group’s section editors. The Viewpoints Editor is in charge of the Viewpoints staff and the section’s presence in the magazine and on the website.

Shea Peters

The Viewpoints Editor must: - Express the views of Clarke Central High School students and faculty by inviting guest writers - Ensure that topics in section reflect the diversity of interests at CCHS - Ensure story topics range from national issues to school-related issues to personal issues - Ensure that monthly columns are published on the website - Be responsible for the “Our Take,” “Question of the Month,” “Letters to the Editor,” and “Fresh Voice” columns as well as any extras that appear in the viewpoints section of the magazine - Write a column each issue and produce regular viewpoints content for website and magazine - Work with the News Editor to produce sister articles - Work to ensure the viewpoints section of the website has consistent content - Work with staffers and Designer to compile the section’s layout in InDesign - Edit and conference on staff ’s and guest writers' stories after Rough Draft Deadline - Coach staffers on editorial writing

NEWS EDITOR The News Editor is one of the Media Group’s section editors. The News Editor is in charge of the News staff and the section’s presence in the magazine and on the website. The News Editor must: - Ensure story topics are relevant nationally, locally and to Clarke Central High School - Be responsible for regular content on the website, including breaking news stories and regular updates on the activities of CCHS clubs, events and departmental issues - Be responsible for more in-depth news stories in magazine - Work with Viewpoints Editor to produce sister articles - Work with staffers and Designer to compile the section’s layout in InDesign - Edit and conference on staff ’s stories after Rough Draft Deadline - Coach staffers on news writing - Attend every PTSO meeting and attend School Board meetings with EIC Maya Cornish

SPORTS EDITOR The Sports Editor is one of the Media Group’s section editors. The Sports Editor is in charge of the Sports staff and the section’s presence in the magazine and on the website.

Alexander Robinson


ODYSSEY Media Group Stylebook

The Sports Editor must: - Be responsible for assigning and gathering all sports-related news and sports feature material - Be in communication with coaches, have some knowledge of sports and have the ability to use a camera and to produce graphics - Schedule press conferences with coaches and Athletic Director - Write a monthly column in the sports section - Be responsible for season previews - Be responsible for weekly sports content on the website - Cover live sporting events with staff (using Twitter, Periscope and other social media) and write game coverage same night - Complete or assign “Star Players” and "Five Things to Know" to appear in the sports section - Work with staffers and Designer to compile the section’s layout in InDesign - Edit and conference on staff ’s stories after Rough Draft Deadline - Teach and coah staffers about sports writing through meetings with athletes, coaches, sports writers etc. and attending sporting events

VARIETY EDITOR The Variety Editor is one of the Media Group’s section editors. The Variety Editor is in charge of the Variety staff and the section’s presence in the magazine and on the website.

Natalie Ripps

photography EDITOR

The Variety Editor must: - Ensure that topics in section reflect the diversity of interests at CCHS, and that they are relevant nationally and locally - Be responsible for regular content on the website and the Variety section in the magazine - Assign blurbs and set deadlines for the "Cultural Buzz" and "Quest for Athens' Best" spreads that appear in the variety section of the magazine - Work with staffers and Designer to compile the section’s layout in InDesign - Edit and conference on staff ’s stories after Rough Draft Deadline - Ensure quality and diversity of profiles and 300 word stories - Coach staffers on variety writing - Maintain a regular column in each issue

The Photography Editor is one of the Media Group’s visual editors. The Photography Editor is in charge of the photography staffers and all photo visuals in the magazine and on the website.

Krista Shumaker

The Photography Editor must: - Communicate with section editors and writers about photos for each cycle story - Organize and complete photo shoots - Delegate photoshoots to visual staffers - Provide leadership for photographers and entire visual staff - Ensure all photos are completed by final draft deadline and communicate with LT about the status of all visuals - Coordinate and curate InFocuses weekly for the website (with captions) - Produce, maintain and curate galleries for the ODYSSEY Flickr. Galleries should contain 50 - 200 pictures - Manage equipment handling and checkout procedures

Broadcast EDITOR The Broadcast Editor is one of the Media Group’s visual editors. The Broadcast Editor is in charge of all broadcast elements on the website, social media and YouTube.

Colin Frick

The Broadcast Editor must: - Establish a production calendar for broadcast each cycle - Create two videos each cycle - Work with staffers each cycle to collaborate on multimedia videos for online packages - Provide leadership to staffers - Facilitate sessions to teach broadcast and build broadcast skills for all staffers - Ensure there is a balance of news, sports, community interest and personal stories in each cycle - Upload videos to the ODYSSEY YouTube account - Evaluate all work with adviser - Communicate with LT about the status of all broadcast work - Make sure all equipment is properly handled and accounted for

BUSINESS MANAGER The Business Manager works with the EIC and the Business staff to maintain current and create new public relations while upkeeping the ODYSSEY Media Group’s finances.

Emma Crane

The Business Manager must: - Keep track of finances - Collect and deposit money - Coordinate the marketing project (subscription attempts) - Facilitate magazine distribution - Enforce thank-you note writing and delivery - Keep up with the “Do Not Interview” list - Distribute and collect permission slips - Organize cycle celebrations - Keep meeting space clean and organized

ODYSSEY Media Group Stylebook


SUPPORT STAFF Social Media Coordinator

The Social Media Coordinator is responsible for promoting the work of the ODYSSEY Media Group and engaging the Clarke Central High School community across social media. The Social Media Coordinator must:

Lillian Sams


- Get at least one SCENE @ Central every day - Create infographics about events for social media and Instagram polls - Post twice a day on the ODYSSEY Instagram: once in the morning and once in the evening, sharing content that targets CCHS students - Post daily on Facebook, sharing content that specifically targets the ODYSSEY's adult audience - Engage daily on Twitter, consistently retweeting and tweeting with hashtags, reaching an audience beyond our community - Make sure social media is visually appealing, and work with Graphic Designer to make sure all social media platforms are cohesive to the Media Group’s design style palette - Make sure social media is portraying the ODYSSEY in a positive light and getting attention The Web Master is responsible for working with the EIC and Digital Editor to ensure the daily upkeep of the website. The Web Master must: - Post content to the website daily - Ensure the website is clean, up-to-date, running smoothly, visually pleasing and user-friendly - Proofread all stories before web publication - Announce to the entire staff when content is posted to the website, verbally, via email and over text including links, and pictures when applicable - Work with Social Media Coordinator and staffers to make sure new content is being promoted - Work with Designer to make sure the website’s design is cohesive to the Media Group’s design style palette

Ireland McCage

Graphic DEsigner The Graphic Designer is responsible for the visual appearance of all of the ODYSSEY Media Group’s platforms. The Designer must: - Develop and update the style palette and design templates - Work with the EIC, section editors, Social Media Coordinator and Web Master to make sure the website, magazine and social media’s designs are cohesive to the Media Group’s design style palette - Work with section editors and staffers on their spreads for the magazine - Collaborate with Photography Editor, visuals staffers and artists to get visuals appropriate for each story’s design - Design content as needed - Produce cartoons and graphic visuals as needed Audrey Kennedy


The Writing Coach is responsible for overseeing the beat writing, editing and conferencing processes. The Writing Coach must: - Assign beats for each member of staff at the beginning of each semester - Check in with staffers throughout the cycle to assess progress and give assistance if necessary - Edit every beat that is submitted, return edits to writer for revisions and establish revision protocol - Conference with writers on their beats - Update beat spreadsheet with grades for each staffer - Communicate with Digital Editor and Web Master to ensure beats are being posted to the website - Identify beats to be converted into feature-format for the magazine - Be available to assist Leadership team with other editing needs

Elena Webber


ODYSSEY Media Group Stylebook

STAFF COMMUNICATION Communication among staff members is imperative to success and should always be handled professionally. Communication should not be one-way. When emailed, called or texted, one must always respond as soon as possible. Do not hesitate to contact any member of staff with questions, comments or concerns. The ODYSSEY staff ’s main source of contact is through a private server on Gmail. To access your account, log in at: or simply go to and type in your complete address. Editors-in-Chief, Managing Editor, Senior Copy Editor, Digital Editor 4th period production class 5th period introduction class All seniors in the ODYSSEY Media Group All editors Senior Visuals Coordinator and Visuals staff Business Manager and Business staff Individual sections, ex: ""

To email the entire ODYSSEY Media Group staff, email “” (this includes both 4th and 5th period). Make sure that peer evaluations and other personal and/or confidential emails are not sent to the staff email. Remember emails sent to this address go out to EVERYONE.

ODYSSEY staffers also communicate over the phone and with texts. All production and J1 staffers’ numbers are listed at To receive reminder texts for the production class, text @8229cf to the number 81010. To receive reminder texts for the J1 class, text @dhk3gd to the number 81010.

ODYSSEY Media Group Stylebook



The Journalism 1 class (fifth period) is an introductory class meant to prepare students to join the Production Class (fourth period) as staff members of the ODYSSEY Media Group. The J1 class is led by five senior facilitators who are members of the Media Group. (On next page)

J1 students will learn the basics of journalism: including interviewing, writing, multimedia, marketing and technical skills. J1 students should have the Staff Manual with them at all times and use it as a reference for skills they learn in class, as well as to answer any questions they may have about their assignments and ODYSSEY as a program.

Learn more about the J1 class at


ODYSSEY Media Group Stylebook

Alex Robinson Alexander Robinson is a senior at Clarke Central High School in Athens, Georgia, and currently serves as the Sports Editor of the ODYSSEY Media Group. As Sports Editor, Robinson hopes to deliver quality content. He has attended the Georgia Scholastic Press Association (GSPA) and Southern Interscholastic Press Association (SIPA) conferences multiple times.

Mackenzie Caudill Mackenzie Caudill is a senior at Clarke Central High School and serves as the Senior Copy Editor for the ODYSSEY Media Group. She has received multiple awards for her work and has presented at the Georgia Scholastic Press Association Conference as well as the Southern Interscholastic Press Association conference.

Tecoya Richardson Tecoya Richardson is a senior at Clarke Central High School and a second-year production staffer for the ODYSSEY Media Group. Richardson joined the ODYSSEY Media Group as a Journalism 1 student her sophomore year. Richardson hopes to improve her writing and bring light to sensitive situations at CCHS.

Beatrice Acheson Beatrice is a senior at Clarke Central High School and has participated in iliad for four years. She has served as iliad Editor-in-Chief for two years. She enjoys compiling student artwork as well as designing the magazine.

Owen Donnelly Owen Donnelly is a junior at Clarke Central High School in Athens, Georgia. This is his second year on production staff, and he is serving as the Digital Editor for the ODYSSEY Media Group. Donnelly enjoys writing, web design and bringing engaging and interactive content to as many platforms as possible.

ODYSSEY Media Group Stylebook



Your work for the ODYSSEY Media Group will often require you to log hours outside of the allotted class time. All ODYSSEY staffers and J1 students are highly encouraged to stay after school for posted enrichment time on Tuesdays and Thursdays from 3:30 to 5:30. The need to attend extra-curriculars or sports after school is understood, so the ODYSSEY computer lab is open each morning at 7:30. Weekend work days will also be scheduled in advance. If you cannot attend a weekend workday, you must have your parent/ guardian contact Mr. Ragsdale.

Cycle celebrations:

At the end of each cycle and following magazine send-off, the ODYSSEY staff participates in Cycle Celebrations. For Cycle Celebrations, all members of the staff are expected to participate and dress in the assigned color, and be prepared to represent their staff. Don’t be afraid to get crazy.


ODYSSEY Media Group Stylebook


Do not text message Mr. Ragsdale at any time. If you need to get in touch with him for guidance or support, feel free to email him during normal business hours.


As a part of the ODYSSEY staff, you have an image to uphold. On days in which you have an ODYSSEY function, such as interviews, press conferences, guest speakers, etc., you are expected to dress appropriately, as you will be representing the ODYSSEY staff and brand name. It is appropriate that all staff members dress in professional attire daily. This also includes presentation - e.g. the way you act, speak, etc.

Follow CCHS dress code and “dress for success�


ODYSSEY members and families work a concession stand at UGA football games as a fundraiser for the program. All staff members who work the stand are required to dress in uniform. Uniform includes black or khaki shorts or pants, hats (not another college team), closed-toe shoes and a white T-shirt. Eligible staff members should work at least five out of seven games.


Each staff member is expected to have materials to store handouts in and take notes with in class every day. Staffers must keep up with all drafts, notes, papers, interviews, etc., in an organized system.

All production class staff members are expected and required to wear their press passes in an ODYSSEY context.

CLASS CHECKLIST __ Press pass __ Stylebook __ Binder __ Notebook paper __ Pockets for handouts, drafts, etc. __ All of your drafts, notes and past peer evaluations __ Headphones __ Pens ODYSSEY Media Group Stylebook


FORMATS The following are formats for a number of documents that you will use during your time on the ODYSSEY staff.

THANK-YOU NOTES All ODYSSEY Media Group staff members are expected and required to write thank-you notes to anyone interviewed during the course of the year. The notes are to be handwritten and delivered within a month of the interview. To the right is an example of a proper thank-you note.

Dear Ms. Bruce, Thank you so much for taking time out of your day to have an interview with me last week. Hearing your insight on the effects of too much homework on high school students was interesting and added greatly to my story. I appreciate your openness to speak on the subject and your cooperation and enthusiasm were extremely helpful. I enjoyed meeting with you, and I thank you for helping me uncover the truth as a journalist and CCHS student. The article will go online within the next month, and I will send you a link as soon as it is posted. Thank you again, Mackenzie Caudill

INTERVIEW REQUESTS Staff members will regularly hold interviews with teachers, administrators, students and community members through the school year and must request those interviews in a professional and timely manner. To the right is an example of an email interview request.

Hello Mr. Barner, My name is Elena Gilbertson Hall and I am Editor-in-Chief of the ODYSSEY Media Group at Clarke Central High School. I’m currently working on a story about the English department's plans to increase literacy rates in our building and, as an English teacher, your voice is meaningful to my story. I would love to talk with you to learn more about this! I’m available to meet before/ after school or during first lunch any day this week. Please let me know what time works best for you! Thank you, Elena Gilbertson Hall


ODYSSEY Media Group Stylebook

DOCUMENTS ALL draft documents that staff members create in class are set up in a particular way, consisting of one's name, position, name of teacher and period, date, draft type, word count and who has edited the piece. Along with a proper heading, all draft documents should contain a story headline in bold, an italicized deck, copy text, a byline at the end and a visual with a caption (if applicable).

Ireland McCage Webmaster Ragsdale, 4th 7 Aug. 2019 Rough draft Word count: 300 Edited by: Elena GH, Owen Donnelly

ADDRESSING AN ENVELOPE All ODYSSEY Media Group staff members are expected and required to write thankyou notes to anyone interviewed during the course of the year. The notes are to be hand-written and delivered within a month of the interview. Here is an example of a properly addressed envelope:

Sender's Full Name Street Number, Name City, State & Zip Code

Recipient's Full Name 350 S. Milledge Ave. Athens, GA 30605

ODYSSEY Media Group Stylebook


GOOGLE DRIVE ORGANIZATION Google Drive is used to organize most all ODYSSEY-related documents and files. Drive is also used to submit assignments, so it needs to be organized and labeled uniformly. Below is the organization and to the right is a graphic demonstrating it.

2018-19 SUBMISSIONS Within Submissions: Features, Beats, Menus

Within Cycle Stories: Cycle 1, Cycle 2, Cycle 3, Cycle 4, Cycle 5, Cycle 6, Cycle Stories rubric

Within Beats: Cycle 1, Cycle 2, Cycle 3, beat rubric, beat editors' rubric, beat assignment spreadsheet

Within Menus: Aug, Sept, Oct, Nov, Jan, Feb, March, April, Menus options list and descriptions

Within each Cycle folder: Folder with every staffer's full name. There is also a spreadsheet with feature assignments for that cycle (once decided)

Within each Cycle folder: Folder with every staffer’s full name belonging to that rotation. In their folder, they have a folder for each beat, labeled: Beat 1, Beat 2, Beat 3, Beat 4

Within each month’s folder: Folder with every staffer’s full name: Last, First

Within each staffer's folder: Folders labeled Pitches, Drafts, Audio/wTranscriptions, Visuals, Social media containing Drafts should be titled "Lastname_First/Final"


ODYSSEY Media Group Stylebook

Within each Beat folder: The beat, labeled as "Lastname_Beat1,2,3,or4" and folders for the Audio, Transcriptions, Visuals, and Social media -- labeled as such.

Within each staffer's folder: The menu, labeled as "Lastname_Menucategory" as well as Audio (if applicable), Transcriptions (if applicable), Visuals and other applicable elements.

ODYSSEY Media Group Stylebook


ODYSSEY POLICIES As a Media Group, the ODYSSEY has several policies that we always adhere to. Be sure to familiarize yourself with the following statements so you can uphold the program's integrity and consistency. ODYSSEY Email Policy:

Your class-assigned ODYSSEY email accounts should be used for nothing but ODYSSEY business. You can email your sources to set up interviews or for follow-up questions in a professional manner. Don’t take advantage of it for your personal use. Any school-related emails should be sent from your Clarke County account.

Interviewing policy:

All interviews should be conducted face to face in order to get the best quality interview. If your source is not available to talk in person, you should schedule an over-the-phone interview. Avoid interviewing over email or text messages at all costs. Many times quotes get lost in translation over a back-and-forth typed conversation. Before any interview the writer should have at least ten questions that have been approved by their section editor.

Interrupting class:

Since the ODYSSEY is a school publication, many interviews are conducted during the school day with students and teachers. Do not pull your source out of a class to interview them unless it is the last resort, especially if it is a core class. Attempt to schedule interviews during the student’s lunch time or after school. If you have to pull a student out of class, be respectful of the teacher and their right to not allow the student to leave. 20

ODYSSEY Media Group Stylebook


All interviews should be transcribed in their entirety as soon as possible after the interview is conducted. These are a good way to look back at the quotes you are planning on using and to make sure all of your quotes are correct. Your transcriptions function as insurance against misquoting your source. In addition to the typed transcriptions, all interview recordings should be uploaded to Google Drive. Recordings should be labeled your last name_subject’s name_date.


The ODYSSEY Press Pass can be used to leave class or campus to conduct ODYSSEY business during school hours. The press pass is used only to conduct ODYSSEY business, such as adruns or interviews. This is a privilege and abuse will result in an appropriate disciplinary action.

School Death Policy:

Any active member of the Clarke Central High School community that passes away will be recognized in the following issue of the magazine in 300-word obituary with a social media post to complement. The obituary will either be written by someone close to the deceased or the staff as a whole. Along with the obituary, there will be a school photo of the deceased or a photo from the Media Group’s archives. The Media Group will treat all deaths in a tasteful, respectful way. Cause of death may not be listed. An issue, or portion of an issue, should be dedicated to or in memory of the deceased.


However, if incorrect information is published or an error is made in the magazine, the error will be acknowledged and corrected at the beginning of the next issue in the Corrections and Omissions section. On the website, minor errors can be edited and corrected. Larger errors will be dealt with on a case-by-case basis and the ODYSSEY will publicly correct the errors either on the website or in the magazine.


All articles, graphics, photos, art, columns, pages, reviews, and other material creatively conceived, with exception to staff editorials, mug shots and cut-outs will be bylined with the producer’s name. All bylined writers will be held accountable for their work. When more than one person has contributed creatively to a piece of work, any person who has contributed to the work must be bylined as a producer. When a collaborator/editor contributes 20 percent of any piece's rewrites, they must be bylined as a producer.

The ODYSSEY Media Group seeks to maintain courteous, professional relationships with sources and community members. Staffers are expected to treat sources with respect and attempt to accommodate their wishes. If a source asks to see an article before publication, the writer will meet with the Editor-in-Chief, section editor and Managing Editor to assess the validity of their request. The ODYSSEY Newsmagazine does not Deadline policy: allow sources to censor articles or retract on-re- There are separate deadlines for assignments cord statements unless it is an issue of accuracy. including pitches, beats, menus and cycle stories (which have rough, middle and final drafts). Deadlines are set by editors and failure to meet them will result in a meeting with first your secRETRACTION POLICY: tion editor, then the Managing Editor and, if the The ODYSSEY Media Group strives to provide accurate and unbiased news for the CCHS com- problem persists, Mr. Ragsdale. Missed deadlines will affect your grade very negatively. munity. All published information should be double-checked for accuracy before publication.

ODYSSEY Media Group Stylebook



Libel is any published communication that falsely harms a person’s reputation. There are four elements, all of which must be proven in court: 1. Publication. Plaintiff must prove the statement was communicated to someone other than the person it was about. 2. Identification. If the statement in question doesn’t mention the person’s name, the plaintiff must prove that people who read it believed the plaintiff was the one identified. 3. Harm or Defamation. Plaintiff must prove the statement harmed his reputation in the eyes of the community. 4. Fault. Plaintiff must prove that fault has occurred either because of negligence (failure to exercise ordinary care) or actual malice (knowledge of falsity or reckless disregard for the truth).


-- Confirm and verify all defamatory material. -- Make sure the questionable material can be proven true. -- Be especially careful of arrest reports, damage suits and criminal court proceedings. -- Watch out for charges, assertions and claims – it doesn’t matter whether we’re saying it or we’re quoting someone else directly. If we print it, we’re responsible for it. -- Libel can be found not only in news stories, but in letters to the editor, cartoons, and ads. Again, if we print it, we’re responsible for it. -- Words such as alleged and reported do not serve as protection from libel. -- Be careful of unofficial statements made by police or court officials outside the courtroom. -- Truth is a defense. Good intentions are not. Regardless of how you intended something to be perceived, the courts will look at how it was perceived. -- Running a correction (legally, a retraction) is not a defense, but doing so can reduce punitive damages if you’re sued for libel and lose. -- Under the “fair comment rule,” a student is free to express an opinion on matters of public interest. The material should be labeled, for example, as an editorial, commentary, column, review or the like.

How can I use copyrighted material?

(Copyright does not protect titles, short phrases, slogans, ideas or procedures. It also doesn’t protect facts.) 1. Consent: getting written permission from the copyright holder. When in doubt, do this.


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2. Fair use: the Copyright Act gives four facts to determine what can be used without the copyright holder’s permission. -- The purpose. Are you making a profit off the material you’re using? If so, you’ll be held to closer scrutiny. -- The nature of the copyrighted work. Some works are closer than others to the core of what the law was intended to protect. A unique work of fiction, for example, will receive greater protection than a news story covered by many reporters. -- How much of the work, in relation to the whole, that you are using. 10 percent of the total work has been the general rule for what is acceptable, but remember to attribute it. -- The effect of the use on the potential market for the copyright holder. Did your use of the material make it harder for him to sell the original? If so, it probably was not fair use.

The best way to protect yourself against invasion of privacy laws is to obtain consent from your subject. WHAT IS OBSCENITY?

Under the Supreme Court’s 1973 Miller v. California decision, a three part test must be applied to determine whether material is obscene. 1. Whether “a reasonable person applying contemporary community standards” would find that work, taken as a whole, appeals to a prurient (lustful) interest. 2. Whether the work depicts or describes, in a patently offensive way, sexual conduct specifically defined as obscene by the applicable state law. 3. Whether the work, taken as a whole, lacks serious literary, artistic, political or scientific values. What about indecency? While it is technically not illegal there are still some things to consider concerning indecency: -- When dealing with vulgar language, decide if its use is necessary in order to convey the message of the story or if it will divert attention from the story’s primary focus. Make sure the author isn’t using certain words just for shock value without journalistic justification. Determine if there is less offensive language that would communicate the same thing. -- It is not illegal to publish nudity in photos or drawings (unless the photo would be deemed obscene; see above). It is, however, not advisable in most situations


Privacy is an individual’s right to be left alone. A person can claim invasion of privacy based on any of these four violations: 1. Public disclosure of private or embarrassing facts. This is subject to a three part test. The material must have been: -- Sufficiently private – known only to a small circle of family or friends. Note: if something appears in court records or is said in open court testimony, it is not considered private anymore. -- Sufficiently intimate – personal habits, details or history that the person doesn’t ordinarily reveal. -- Highly offensive – the information must be such that it would humiliate or seriously offend the average person. 2. False light. You have portrayed, in words or pictures, a person as something he or she is not. 3. Intrusion. This deals with how the information is gathered – through trespassing, eavesdropping, or misrepresentation of oneself to gain access to a place or person. A reporter doing this can be sued even if the story is never published. 4. Misappropriation. Unauthorized use of a person’s name, photo, likeness, voice or endorsement to promote the sale of a commercial product or service.


The best way to protect yourself against invasion of privacy laws is to obtain consent from your subject. If you intend to rely on that consent as defense in a privacy claim, get it in writing from the subject. It is always a good idea to include parents in particularly sensitive stories. The nine areas of unprotected speech are: 1. invasion of privacy 2. false advertising 3. fighting words 4. copyright violation 5. disruption to the school day 6. obscenity 7. defamation 8. expression likely to incite unlawful action 9. threats to national security


The U.S. Freedom of Information Act (FOIA) is a law ensuring public access to U.S. government records. FOIA carries a presumption of disclosure; the burden is on the government - not the public - to substantiate why information may not be released. Upon written request, agencies of the United States government are required to disclose those records, unless they can be lawfully withheld from disclosure under one of nine specific exemptions in the FOIA. This right of access is ultimately enforceable in federal court.


1. Yes, you can legally print the names of minors as long as your information is accurate, newsworthy and lawfully obtained. 2. No, giving a copyright owner credit (for example, “Courtesy of Newsweek) is no substitute for actually getting the copyright owner’s permission to use the material. 3. Including the phrase “In my opinion” (for example, “In my opinion the principal illegally used school buses for a family vacation”) does not create an automatic shield to libel. Neither does simply reprinting what someone else has said. (For example, “’The principal used school buses for a family vacation,’ said John Doe.”) 4. Nothing in the law requires schools to prohibit the publication of student names or photos in student-edited media on the Internet. Indeed such a rule, when applied to online student media, can easily result in the inaccurate identification of individuals, which is not just bad journalism but legally quite risky. 5. Despite what they might think, public school officials do not have an unlimited license to censor high school student media. The First Amendment still offers all students some and in many cases, a great deal of - legal protection. 6. Material that does not have a copyright notice on it (for example, Copyright © 2006 Student Press Law Center) is often still protected by copyright law. 7. You are almost always legally safe shooting and publishing photos taken in a public setting. 8. Journalists do not have a special license to violate the law, even when investigating important news stories. For example, underage reporters that participate in a “sting” operation to see if local stores sell alcohol/cigarettes to minors or photographers who trespass on private property to take a photo run the risk of being prosecuted for breaking the law. 9. Students are legally responsible for everything they publish. Being a minor is no automatic shield from liability. 10. Public school officials cannot ban in-school distribution of all underground or independent student publications. Such publications are entitled to significant First Amendment protection. 11. Material on the Internet is not free for the taking. The same copyright rules that protect printed material also protect images, graphics, sounds and text published online. 12. There is no church/state conflict when students alone create and make the decision to publish stories about religious activities or beliefs in the student media.

Despite what they might think, public school officials do not have an unlimited license to censor high school student media. ODYSSEY Media Group Stylebook



• All acronyms must be spelled out upon first reference. Example: The first time our school is mentioned in a story, spell out the entire title, “Clarke Central High School.” For the rest of the story, simply write “CCHS.” Another example is referring to AP classes as “Advanced Placement” upon first reference, but using “AP” for the rest of the story. • Unless it’s not obvious what school you are talking about, once introduced you don’t need to continue using CCHS (ex. If you’re writing about the football team, you don’t need to keep writing CCHS football team.)


Neither the subject nor the word “department” is capitalized, unless the subject is English, French, Latin or Spanish. However, you do not capitalize “foreign language department” - English department - foreign language department - math department - science department - social studies department - counseling department - fine arts department - special education department - JROTC department (Always use acronym when referencing JROTC because it is commonly known) - Curriculum Assistance Program for Students department (CAPS) - physical education department - Career Technical and Agricultural Education department (CTAE) - English to Speakers of Other Languages department (ESOL) - Place department in front of a teacher’s name as their title. Ex: “OK, I have an awesome story to tell you guys," social studies department teacher Drew Wheeler said.


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• First refer to them as Advanced Placement courses. Then simply write AP.


• When referring to the Media Group as a whole, or just the website, always write it as “the ODYSSEY Media Group.” • When referring to only the magazine, always write it as “the ODYSSEY Newsmagazine” • ODYSSEY is in the font Harriet Display (Medium Italic) in all caps

Address Clarke Central High School 350 S. Milledge Ave. Athens, GA 30605

Enrollment is 1800, always.

**For any other title or name in question relative to the Clarke County School District, visit the CCSD website. This also includes a link to pages for CCHS where you can find the spellings of teacher names and other programs.**

TITLES Titles should always be used in articles. When a new person is introduced, it is imperative that they have a title written by their name to identify who they are. Otherwise, they have no credibility and their purpose in the article is vague. CAPITALIZATION

• Capitalize formal titles. Formal titles generally denote authority, professional or academic activity. Example: President Barack Obama, Principal Dr. Swade Huff • Titles are not capitalized when they are not used with an individual’s name. Example: The principal did all she could to prevent the new dress code from being passed. • Do not capitalize informal titles. Informal titles are generally occupational descriptions. Example: government official Duke Peabody

For military titles and other specific titles, refer to the AP Stylebook.


• Titles should be placed before the person’s name. Example: “It really doesn’t matter what she says here,” Principal Dr. Swade Huff said. • If the title is extremely long, list the name and then a comma followed by the title and another comma, followed by the rest of the sentence. Example: “These shows are in many ways constructed and edited,” Horace Newcomb, Director of the George Foster Peabody Awards and professor in the department of Telecommunications at the Grady College of Journalism and Mass Communication of Georgia, said.


• CCHS administrators are written as Principal Dr. Swade Huff, Associate Principal Amanda Gorhum, Assistant Principal Reginald Thomas and Assistant Principal Dr. Sheila Dunham. Students outside of the ODYSSEY Media Group are always referred to with their grade level, and oftentimes whatever makes them relevant to the story. Example: “I like running,” freshman and track runner Tom Smith said. • Freshman, sophomore, junior and senior are only capitalized at the beginning of sentences. Otherwise, they are lowercase. • For congressmen, never fully write their title. Write... “Sen.” or “Rep.” Then, say their party (and county if they are a state congressman.) Ex. “Georgia state Sen. Frank Ginn, R - Danielsville.” If national, “U.S. Rep. John Lewis, D - Ga.” • For military titles and other specific titles, refer to the AP Stylebook. ODYSSEY Media Group Stylebook



When quoting people interviewed in articles

• The first time a source is quoted, write the title of the person, their full name and “said.” (TITLE PERSON SAID) Example: “Quote,” senior Kelly Fulford said. • The second time the person is quoted, they are referred to only by their last name. Never “he or “she.” Example: “Quote,” Fulford said.

Quotes are always in their own paragraphs. This helps break up the text and gives the speaker their own space in the article.

When people don't talk quite right...

• If someone is referring to something using a pronoun and it is unclear in the text what they are referring to, replace the pronoun with the thing in parentheses. Example: “He is an extremely hard worker,” Branch said. BECOMES “(Henderson) is an extremely hard worker,” Branch said. • If someone uses an acronym when referring to something not yet mentioned in the story, replace the acronym with its full spelling in parentheses. Example: “I love being an ESOL teacher,” Smith said. BECOMES “I love being an (English to Speakers of Other Languages) teacher,” Smith said. • If they speak using contractions, LEAVE THEM. They said it.

Punctuation with quotes

What to do with long quotes

When a quote is long (more than 30 words), you can break it up by attributing the person in the middle. Include the break between sentences, not phrases. Example: “To say that all of the Department of Homeland Security is incompetent because Federal Emergency Management Agency didn’t handle the Katrina response as well as we would have liked to is not fair and doesn’t do the country service,” Lee said. “There are also people who don’t like this particular administration and distrust anything that it wants to do.” 26

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Important: Double check the spelling of every name you quote. It is embarrassing to misspell someone’s name, and the person with the misspelled name will not be happy. Remember:

The comma comes before the end quote (,”). A period is never used if the person quoted is written after the quote.

Quotes are always in their own paragraphs. This helps break up the text and gives the speaker their own space in the article.

PUNCTUATION Apostrophe ( ' )

• Used in place of omitted letters or in conjunctions to signify possession. • The only section allowed to use contractions is Viewpoints. If you are in another section, spell the two words out. • For proper nouns ending in “s,” no additional “s” is needed after the apostrophe. Boys/Girls soccer team, not Boy’s/ Girl’s soccer team. • When referring to something that belongs to the school, use CCHS'

Colon ( : )

• The most frequent use of a colon is at the end of a sentence to introduce lists. • Try to avoid using colons in an article. • Dramatic Emphasis: The colon often can be effective in giving emphasis. Ex: Valeria had only one hobby: listening to Hamilton.

Semicolon ( ; )

• In general, use the semicolon to indicate a greater separation of thought and information than a comma can convey, but less than the separation that a period implies.

To clarify a series: • Use semicolons to separate elements of a series when the items in the series are long or when individual segments contain material that also must be set off by commas. He is survived by a son, John Smith, of Chicago; three daughters, Jane Smith, of Wichita, Kansas., Mary Smith of Denver, and Susan, of Boston; and a sister, Martha, of Omaha, Nebraska. • Note that the semicolon is used before the final ‘and’ in such a series. To link independent clauses: • Use a semicolon when a coordinating conjunction such as ‘and,’ ‘but’ or ‘for’ is not present. Ex: Everett Vereen's plane was scheduled to arrive yesterday; he arrived today. • If a coordinating conjunction is present, use a semicolon before it only if extensive punctuation also is required in one or more of the individual clauses. Ex: They pulled their boats from the water, sandbagged the retaining walls, and boarded up the windows; but even with these precautions, the island was hard-hit by the hurricane. • Unless a particular literary effect is desired, the better approach in these circumstances is to break the independent clauses into separate sentences. Placement with quotes: • Place semicolons outside quotations.

': ;

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COMMA RULES In a series:

• Use commas to separate elements in a series, but DO NOT put a comma before the conjunction in a simple series. David Ragsdale wears red, pink and green pants. (‘and’ is the conjunction, so no comma is necessary) • Use a comma also before the concluding conjunction in a complex series of phrases. The main points to consider are whether the athletes are skillful enough to compete, whether they have the stamina to endure the training and whether they have the proper mental attitude.

With equal adjectives:

• Use commas to separate a series of adjectives. • If the commas could be replaced by the word and without changing the sense, the adjectives are equal. a thoughtful, precise manner; a dark, dangerous street • Use no comma when the last adjective before a noun outranks its predecessors because it is an integral element of a noun phrase, which is the equivalent of a single noun. a cheap fur coat (the noun phrase is fur coat); the old oaken bucket; a new, blue spring bonnet.

With introductory clauses and phrases:

• A comma is used to separate an introductory clause or phrase from the main clause. When Owen entered the lab, she decided to play country music. • Use the comma if its omission would slow comprehension. In room 231, the curious staffers gathered.

With conjunctions:

• When a conjunction such as “and”, “but” or “for” links two clauses that could stand alone as separate sentences, use a comma before the conjunction in most cases. Emma was glad she had made an A on her final, for the end of the semester was only days away. • As a rule of thumb, use a comma if the subject of each clause is expressly stated. We are visiting Spain, and we are also planning a side trip to Madrid. We visited Barcelona, where our guide greeted us. • But no comma when the subject of the two clauses is the same and is not repeated in the second. We are visiting Burgos and plan to see the statue of El Cid. • Do not use a comma at the start of an indirect or partial quotation. The class said that the trip “opened their eyes to the world of Spanish culture.”

Before attribution

• Use a comma instead of a period at the end of a quote that is followed by attribution. “SIPA was super fun,” senior Connor McCage said. • Do not use a comma, however, if the quoted statement ends with a question mark or exclamation point. “Why are you putting me in the stylebook?” McCage said.


ODYSSEY Media Group Stylebook

COMMA RULES With hometowns and ages (and party affiliation, adacemic degrees, religious affiliations):

• Use a comma to set off an individual’s hometown when it is placed in apposition to a name (whether it is used or not). David Ragsdale, Panama City Beach, Fla., and Caedmon Churchwell, Athens, were there. • If an individual’s age is used, set it off by commas. Alexander Robinson, 17, was present.

Names of states and nations with city names:

Eli's journey will take him from Krk, Croatia, to Madison, Wisconsin., and back. • We do not use Georgia in conjunction with Athens or Atlanta because it is assumed that our readership is local.

Separating similar words:

• Use a comma to separate duplicated words that otherwise would be confusing. • Use a comma for most figures greater than 999. The major exceptions are street addresses (1234 Broad St.), broadcast frequencies (1460 kilohertz), room numbers, serial numbers, telephone numbers and years (1991).

Hyphens vs. dashes

• HYPHENS are joiners. They are used to connect two or more words to modify another and avoid confusion. Ex: Bria was happy -- overjoyed -- to finish school. • DASHES are used to signify abrupt changes in a sentence. Try to avoid using them unless you feel comfortable and know exactly where and why they should be used. Ex: We will fly to Paris in May -- if Claire gets a pay raise.

Commas rule!

ODYSSEY Media Group Stylebook



• Numbers smaller than 10 (one, two, three, four, five, six, seven, eight, nine) are spelled out. Numbers 10 and larger (10, 11, 12, etc.) are simply written as numerals. • However, if a number is at the beginning of a sentence, then it is ALWAYS spelled out.


• Figures are always used for people and animals. Example: Katie Grace Upchurch is 16 years old. Ana Aldridge was 8 years old in 2009. (This is an exception to the numbers < 10 being spelled out.) • However, for inanimates, numbers < 10 are spelled out. Example: The law is eight years old. • Hyphens are used for ages if the age functions as an adjective before a noun or functions as a noun. Example: I was taller than my 15-year-old brother. Example: Along with the typical insecurities of most 13-year-olds, I grew to hate my height.



- Always capitalize. - Spell the months out when they are used alone or only with a year. - Abbreviate the months when used with a specific date. Only Jan., Feb., Aug., Sept., Oct., Nov. and Dec. are abbreviated. March, April, May, June, and July are spelled out.

- Use numerical figures except for “noon” and “midnight.” - Use a colon to separate hours from minutes. - Distinguish between morning and afternoon by using “a.m.” and “p.m.” - The use of “o'clock” is acceptable, but not preferred.

Example: The Student Government Association set up the annual event, which took place on Oct. 13.

Example: The event took place from 3:45 p.m. to 5 p.m.


• Use numerical figures • Spell out the dimensions (inches, feet, yards, etc.) • Only use hyphens when the dimension is functioning as an adjective before a noun • Only use apostrophes to indicate inches in very technical contexts Example: “At 6 feet even, I am not your average girl.” Example: “I entered CCHS a scared freshman, knowing that I would stand out in comparison to my 5-foot-2-inch friends.” 30

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- Always use the dollar symbol when writing out amounts of money. Use decimals for change. ($11. 43) - Always use the percent symbol: %

COPY EDITING TIPS Capitalization: Proper Nouns

• Capitalize nouns that constitute the unique identification for a specific person, place or thing. Georgia, Clarke Central High School, John, Mary • Some common nouns receive proper noun status when they are used as the name of a particular entity. Jittery Joes, Taco Stand

Capitalization: Proper Names

• Capitalize common nouns such as party, river, street and west when they are an integral part of the full name for a person, place or thing. Democratic Party, Oconee River, Broad Street, West Side. • Lowercase these common nouns when they stand alone in subsequent references. the party, the river, the street, to the west • Lowercase the common noun elements of names in all plural uses. the Democratic and Republican parties, Broad and Baxter streets, lakes Lanier and Hartwell



Days of the week

OK is always “OK,” never “O.K.,” “ok,” or “o.k.”

Lowercase all seasons unless they are part of a formal title.

Do not abbreviate. Capitalize.

Everyday vs. every day

• “Everyday” is written as one word only when functioning as an adjective. Example: Everyday troubles prevented her from doing other things. (“Everyday” is describing “troubles.”) • “Every day” is used for all other times and is always two words. Example: “Every day I would go to the field and try to play my best.”


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MENU ITEMS Menus are monthly assignments which can be chosen from a list of eight options. Each person on staff must complete one of each option over the course of the year. Unlike draft deadlines, only final draft submissions will be accepted for menu items. After turning in their draft, staffers will receive edits to revise, but staffers will not be able to turn in edited drafts for extra credit. However, completing edits will further staffersâ&#x20AC;&#x2122; chances of getting published. Any Menu Item turned in after the deadline will not be accepted seeing as staffers have a month to complete each piece. Menu Items are meant to be not only an opportunity for writers to expand their portfolio and try out new styles of writing, but they should also be a challenge. It is expected that Menu Items be as engaging and informative as any other story published within the ODYSSEY Media Group. Each option should cover the 5Ws and H and have a purpose. They are as follows:

Blog A 275-350 word conversational, opinion-based or personal experience story, written in first person and accompanied by a visual element and caption. This can be argument of a political issue that interests you, commentary on a development at CCHS or an entertaining/ humorous/thought-provoking anecdote or story from your personal life. For reference, visit

SCENE at Central This can be a photo or a short video of one CCHS person or group of people (student, teacher, parent, staff, etc.) that captures something unique about that person and their story. Accompanying the photo should be a short (100-word max) direct quote that encapsulates the subjectâ&#x20AC;&#x2122;s story, and a brief caption that gives context to the photo. For caption writing standards, see the appropriate section of your Staff Manual. Scenes should be well-selected and thought out, and the photo should be portrait-style, attractive and professional. For inspiration, see Humans of New York or New York Times Video (


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MENU ITEMS Review A 275-300 word critical review of some timely cultural development, along with a visual element and caption. This can be a review of anything from a national movie to a local restaurant or current fad. Insert your own opinions in a professional way without using personal pronouns (I, you, etc). Depending on the quality and timeliness of your blurb, it may be published in Cultural Buzz or online. For reference, visit

300 -Word Story A highly stylized profile that gives a brief window into the life of your subject, as well as a photo and caption. This will require an indepth interview of some kind, and is meant to force you as a writer to find the most important â&#x20AC;&#x153;nuggetâ&#x20AC;? about one person or story, and to communicate it effectively in 300 words or less. Requires observational, subjective journalistic style. For inspiration, see 300 Words by Brady Dennis (

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MENU ITEMS Photo Gallery or photo essay Fifty to 200 photos of a school or community event that capture its scene and emotion, submitted at their original size in a Google Photos album. Along with the photos, you must submit a headline, a deck and an overarching traditional three-sentence caption with a quote for the event in a document linked to the Google Photos album. Photos should be shot with a digital camera which can be checked out by the Visuals Coordinator. For reference, visit For instructions on checking out photo equipment and taking quality photos, see the appropriate sections of your Staff Manual.

Q&A A Q&A with anyone knowledgeable about a topic newsworthy to the CCHS community. These should follow a traditional Q&A format and the final draft should answer 8-12 questions with lengthy, meaningful responses that give insight into the topic your subject is being asked about. Q&As must also be submitted with a photo and caption. For inspiration and an example of the format, visit


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MENU ITEMS BROADCAST OR PODCAst If you choose to create a broadcast video, you have several options: news video, vlog, or PSA, all of which should be 1:00 to 1:30 in length. Alternatively, you have the opportunity to create a podcast (either solo or with a guest). Podcasts must be professionally edited and follow ODYSSEY guidelines. For both broadcast videos and podcasts, you must follow ODYSSEY protocol for getting the proper equipment.

Event Coverage A 300 word coverage story about a newsworthy event. This can be coverage of a sports game, community meeting, panel discussion, or other relevant event. These should be written similarly to beats and answer the 5Ws and H. They must have at least two sources, and be written in the inverted pyramid style. This is the one item that generally must be turned in BEFORE the last Thursday of the month. The article should be turned in no later than 24 hours after the event happened (if you cover a 7 p.m. football game, the article should be done by 7 p.m. the next day).

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This section will give you the basic knowledge of the ODYSSEY Media Group writing process and ways in which to be better organized with your writing. It will also help you better understand the idea of pitches, angles, the interviewing process, as well as the five W’s and H. It will also discuss the importance of gathering information about your topic and ways to help implement that when interviewing and writing interview questions. You will be expected to understand and implement everything you will learn while on the ODYSSEY Media Group staff.

Steps of journalistic writing:

1. Brainstorm 2. Pitches 3. Establish an angle 4. Arrange interviews and gather more information on topic 5. Interview 6. Write 7. Show drafts to editors and receive feedback 8. Make edits 9. Rewrite 10. Final edit

Conducting research:

Gathering facts can involve researching your topic using the five W's and H. Keep in mind that you should use different kinds of sources to make sure you have accurate information. Don’t use only library or internet sources or rely just on personal accounts.

Resources 1. People -- Through face-to-face interviews, or by telephone or letter (see “Conducting Interviews” in a later part of this stylebook). Human sources can be broken down into two categories: a. Experts -- These are the people that will be most knowledgeable about your subject. University professors and doctors are good examples of reliable sources. KEEP UP WITH THESE PEOPLE. Stay in contact b. Support people -- The people who may not have a degree in the subject, but have enough experience in the subject to provide useful information. They also may be indirectly involved or impact- ed by the topic and can provide a smaller but different perspective. 2. Internet -- Where you can surf the Web using search engines to find information about almost anything, Internet sources should be a last resort, except in the case of blogs or editorials It is the responsibility of the writer to make sure the site is credible (no Wikipedia or untrustworthy blogs). 3. Observation -- Your own take on a particular situation: a. Be aware of how your own background, experience and emotions affect what you observe and how you see it. b. Test what you’ve observed by examining other evidence. Compare your observations with those of others.


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Pitches are simply fully-articulated brainstorms. They are important for organizing information about a potential writing topic and allow you to get a grasp of where your writing is headed. When writing a pitch, you are to follow the style of the who, what, when, where, why, how, angle, visuals, stakeholders and cross-platform elements method. Pitches will be submitted to the Editorial Board and looked over to make sure the stories are viable and then assigned to staffers. Here is the format that your pitches should look like:


WHO are going to be those that are involved in the event. Who is the leader? Who was the first to act? Who is responsible for the event? Who is affected by the event? Who was helped most? Who was harmed most?


WHAT is the story about? This is your time to tell what the story is going to be about.


WHEN is this happening? This can depend if the story is time-sensitive or you are unsure about the time of events. If you’re unsure, ask a source.


WHERE is all about location. For the most part, stories are going to take place at CCHS, but if they aren’t, location is very important. How does setting mold the story?


HOW do you intend to write this story? What is your vision for the direction of the story?


WHY is this important? Why should you write about this? Why is relevant? Why does the public need to be informed? Why did the sequence of events occur?


The angle is the most important part of your story. The angle is basically what the story is going to focus on. For example, if you are writing about construction in the school building an angle might be: how is the construction affecting students’ learning? You are taking a big-picture idea and tailoring it to a specific cause or effect.


Visuals are important to give the Visuals Team an idea of the kinds of photos to take. Graphs and charts are also important elements to stories, so incorporate all that you are going to need to help get your story across.


Stakeholders are the people whose voices you need. These can be vague in the sense that you just need a student voice or these can be specific people whose voices are critical to your story.


Cross-platform elements are how you plan to make this story viable for print, web and social media, whether this be shorter versions or making a spread in InDesign. For social media, specify how you plan to advertise and tell your story on our Facebook, Twitter and Instagram platforms. This can be a short video of one of your stakeholders, an interactive visual element, a poll, etc. ODYSSEY Media Group Stylebook


ADVANCED STORY WRITING TIPS Checklist for choosing an article: __ Does the issue relate to campus, regional or national news issues? __ Are there local authorities who can be interviewed on the issue? __ Can a poll be taken to determine how area residents or students feel about the issue? __ Is the issue an ongoing one that will last the duration of the issue’s production? __ Does the issue lend itself to illustration with photographs or drawings? __ Are enough people concerned about the issue to make it “front page news”? __ Can at least five different types of stories be used to cover the issue? __ Will the issue lend itself to at least two editorials in which different sides of the issue are examined? __ Will the article be informative and educational for you and other students/staff members or does it serve as “fluff ”?

Writing style factors:

Reader appeal factors:

• Descriptive words which show, don’t tell • Topic should be one to which the audience can • Direct and to-the-point relate • Snappy leads • Human interest • Logical, effective organization • Writing should be true to life • Has feeling, voice • Should have some angle to make it different • Use humor when appropriate • Beware of adverbs • Use logical/emotional appeal • Active voice Read your entire draft • Try different angles to make mature issues accessible aloud. Self-edit as you • Avoid clichés – explain using your own voice


go and make sure the story flows. If a transition or paragraph doesn’t sound right, rewrite it.

• Before you begin writing, organize your quotes into broad categories. Example: If you’re writing a profile on head football coach David Perno, you might organize your quotes into categories such as “childhood,” “beginning to coach,” “challenges he has faced” and “student reactions.” • Tell a story. Your article should generally flow in the order you would tell the story verbally. • Explain to yourself why each paragraph falls naturally in the order it does. If you can’t think of a reason, you probably need to reorganize.


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INTERVIEWING TIPS Conducting a personal interview Most articles in the magazine require some sort of interview. How do you conduct a successful interview? Keep these tips in mind as you prepare for such assignments. Tips for brainstorming interview questions: 1. Start with the basics -- What is the person’s title? What makes them qualified to speak on this matter? How long have they worked in their field? How do you spell their name? 2. Have a wide variety of questions prepared -- Even if you think you know where you want your story to go, have a wide variety of questions covering several different angles; you might be surprised with the answers you get. 3. Don’t be predictable -- Obviously, you need the basic information, but don’t ask predictable questions. Think of unique angles you could take and formulate questions accordingly. A bland interview will result in a bland article. As they answer your questions, consider follow-ups that might benefit your story. 4. Throw in a couple of hypothetical questions -- These questions should be related to the topic you are covering, but they may evoke the best responses you get in the interview. Also, ask questions you may already know the answer to. Your interviewee may provide a different perspective.

Before the interview

1. Contact the person, introduce yourself properly, state the reason for the request and arrange a convenient time (for him or her, not you) to meet for the interview. 2. Do some background research on your subject before you go into the interview. 3. Prepare your list of questions ready for the interview. 4. Sign out a tape recorder or use the microphone on your cellphone, but make sure you ask your subject for permission to tape the interview before you start to record. 5. Make sure you have pen and paper – tape recorders are not always reliable.

Phone interview: 1. Condense your questions -- Phone interviews are generally shorter, so you will probably want to narrow your list to the 10 most important questions. 2. Be personable -- It’s harder to convey courtesy over the phone, so be sure you are audibly polite and engaged. Thank your subject before and after the interview. 3. Use speaker phone -- If possible, use a speaker phone so you can record your interview. As always, record your notes by hand for backup. 4. Get their address -- At the end of the interview, get the subject’s address and send them a thank you note.

During the interview

1. Greet your subject cordially. Reintroduce yourself and the nature of your meeting. BE POLITE at all times. 2. Allow for some flexibility in the interviewing process. You may ask your subject a question, and in the process of their answer, they may answer another one of your questions, so don’t be redundant – skip the other question. Also, if they interject additional, interesting information, take down those notes. Obviously your subject feels that the information they have shared about themselves is important. 3. Remember it is still your responsibility to keep the interview focused. 4. Thank the person for their time when the interview is concluded. 5. Ask the person if you may contact them if you have any follow-up questions as you begin to write the story.

After the interview

1. Transcribe (type up) the entire interview word-forword, immediately. 2. Write your interviewee a thank-you note. Take these seriously. 3. If you agree to let them see the article before publication, YOU MUST FOLLOW THROUGH. 4. When your story is published, online or in the magazine, ALWAYS share it with the people you interviewed. ODYSSEY Media Group Stylebook


PHONE INTERVIEWING 101 Often, sources will not be able to meet with you in person for an interview. When this is the case, over-the-phone interviews are the best option. Setting up the interview

- Set up an interview at a time that is convenient for your source. - Find out how much time your source has to be interviewed. - When you call your source, make sure to introduce yourself and remind them what you are writing about.


- Make sure to have an idea of what you want to write before you call your source and write questions that tailor to that specific subject. - Write questions like you would for an in person interview, but be aware of how many you have. - People do not usually want to talk to you on the phone answering questions for you for three hours. Condense your questions enough to where you are getting the information you need, but are not taking up too much time. - Avoid repetitive questions. - Speak clearly. - Write down quotes that jump out to you. - Feel free to ask follow up questions during the interview or at a later date. - Do not forget to give your source time after each question to make sure they are done speaking. Wait a few seconds to let your source gather his or her thoughts.

Beating the nerves

- Look over your questions enough so you are comfortable with asking them out loud. - Rehearse what you’re going to say before you dial the number. - Make sure you’re in a quiet place where you won’t be distracted. - If you’re using a mobile phone, make sure it’s charged.


- Always ask your source if it’s OK to record the interview, especially if it’s over the phone. - Dial on a landline/school phone on speaker phone and then use your phone or a recorder to record the interview.


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ONLINE PRESENCE WordPress The ODYSSEY Media Group's website is hosted through WordPress, a blog and web-hosting site. Through our website we are able to publish exclusive and timely content as well as articles from each issue. There are several types of user accounts on WordPress, as explained below. ADMINISTRATOR -- Complete control of the site. This account type is reserved for the Web Master, Managing Editor, Editor(s)-in-Chief and Adviser to edit, add and remove content on the site. Admin accounts can also remove or add users on the site as well as edit the appearance and visuals/plugins used on the website’s interface. AUTHOR -- All other ODYSSEY staff members are Authors. This means that articles can be posted under their names, but they cannot post or edit the website themselves. EDITOR CONTRIBUTOR SUBSCRIBER

Facebook Facebook creates a fast connection between the ODYSSEY and our audience, specifically targeting the adult audience involved with the Clarke Central High School and wider Athens community. Through this social media platform, we are able to post news about our staff, publication and school. Oftentimes, it will be requested that staff members post a specific status to their individual Facebooks to help support the ODYSSEY. In addition, be sure to “like” the ODYSSEY on Facebook!

Twitter Twitter is the fastest way for the ODYSSEY staff to spread breaking news and updates about our magazine and even sports scores throughout the ODYSSEY’s fan base. It is expected that staff members follow the ODYSSEY’s Twitter account (OdysseyNewsmag) and staffers are encouraged to create a professional Twitter handle for ODYSSEY and work to build their individual brand as a writer.

Instagram Instagram serves as the ODYSSEY’s way of connecting directly with students through images. Images posted are primarily of students in the form of SCENEs. It is imperative for staff members to obtain quality photos and Instagram handles from students when taking SCENEs. Other Instagram posts include photos of ODYSSEY staff members interacting, the announcements of major articles published and community events coverage. It is expected that ODYSSEY staff members follow the account and interact with it. ODYSSEY Media Group Stylebook


CODING BASIC CODE (FOR ALL ARTICLES) <h6><strong> text </h6></strong>

How to post:

Posting codes:

<h5><strong>By <a href=" email">FIRST LAST</a> - Staff Writer</strong></h5> <strong><span style="color: #C13F4C;">DECK</span> </strong> BODY TEXT <a href=â&#x20AC;?">More from First Last</a>

Extra codes:

Posting checklist: __ Pasted in body text, deck and caption __ Entered excerpt and title

Pull Quote:

__ Changed bylines to correct author

Side Photo:

__ Proofread all text, checked with Grammarly plug-in

<p style="text-align: left; padding-left: 30px;"><em><span style="font-size: 12pt; color: #c13f4b;"><strong>QUOTE</strong> </span></em></p> <div class="alignleft" style="width: 330px; height: 250px; border: none;"> [singlepic id=ID w=320 h=240 float=left] <h6 style="text-align: left; padding: 0 0 0 3px;"><strong>CAPTION</ strong></h6> </div>

Featured item caption code:


__ Clicked on all correct categories

Author Top Byline:

__ Pasted in any embed codes needed

Deck Code:

__ Entered in relevant tags

<h5><strong>By <a href=" emailadress">FIRST LAST</a> - Staff Writer</strong></h5> <strong><span style="color: #C13F4C;">DECK</span> </strong>

Author Bottom Byline:

<a href=â&#x20AC;?">More from First Last</a>

__ Uploaded featured photo __ Preview the post before publishing


ODYSSEY Media Group Stylebook

MULTIMEDIA The changing digital media landscape requires a new skill set in multimedia content production. A multimedia story is some combination of text, still photographs, video clips, audio, graphics and interactivity.

The best multimedia stories :

• •


Are multi-dimensional and keep readers engaged in the article. Are visual and help break up text. Add a different perspective on the content of the article.

Timeline JS, Dipity, Read-Write-Think, Timetoast are all free timeline generators.

Steller is a new way of storytelling. It’s more dynamic with video and pictures. The only downside is it is not fully integrated for the web and is primarily a mobile application.

Questions to ask yourself while making multimedia: • • • • •

What will best convey the story? Is there another perspective that can be shown through multimedia? How can I promote the article through social media? What will make the article more attractive to readers? What will increase the story's accessibility?

Google Maps • • •

The reader should be able to place the event or story in relation to a landmark. They are quick and easy to make. Maps are compatible with most articles.

Sound BITES • • •

Interviews can be more interesting and more interactive than pull-quotes. SoundCloud and Soundcite are great platforms to make these. They are appealing and easy to understand.

Thinglink • • •

Thinglink is being used in multiple ways. Static photos can become interactive. They are appealing and easy to understand.

Timelines • • •

Adds a quick synopsis of the article. Try and be creative when making a timeline. Other types of multimedia can be embedded within a timeline.


A combination of graphics, pictures, interactive maps, charts, etc. in order to make an interesting and helpful visual. • •

This site offers free templates that are sleek and easy to use. No previous experience is needed.

Piktochart • • • •

This site offers free templates that are also sleek and easy to use. Has many interactive elements that can be embeded throughout infographics. Very customizable. Easy to use.

How to make a Google Map: How to use Storify: How to use SoundCloud: ThingLink: How to use Timeline JS: How to make an infographic:

ODYSSEY Media Group Stylebook


APPS These are apps each ODYSSEY member should consider downloading to stay informed with current events and social media and to remain a well-rounded journalist. News Publication Apps:

Multimedia Apps:

These can be used for easy access to create multimedia for articles, beats and menus:


At least once a quarter, staffers will take a current events quiz. These will help each staffer stay up to date on current events and help ace each quiz!! CCSD also pays for everyone to have a New York Times subscription with their school email login, so take advantage of that!


Social Media Apps:

Each ODYSSEY staffer is encouraged to have a Facebook, Instagram and Twitter to establish a presence as a journalist within our community and to promote the ODYSSEY Media Groupâ&#x20AC;&#x2122;s publications and posts, as well as engage with content posted on our accounts.

New York Times





Other apps:


ODYSSEY Media Group Stylebook

Google Docs

Google Drive

Google Photos


The purpose of ODYSSEY Online is to deliver news much faster than the magazine can. It is therefore crucial that all articles posted are current and fresh. If the article is deemed in any way outdated by the Leadership Team, it is subject to rewrite or cancellation altogether.

Breaking news :

If a staff member is assigned a breaking news story, it is expected that the story, with multimedia, will be done within 24 hours of the article being assigned. It is imperative breaking news stories be completed within the given timeframe in order to maintain timeliness. The faster and more consistently the ODYSSEY breaks news stories pertinent to the Athens area, the more readers will come to the website.

SOCIAL MEDIA General info:

• You have to be on your social media daily and post often. • You are the only one in charge of your account. • Check analytics when possible. • Set goals for yourself. (For example: increase followers, increase RTs, Reblogs, Likes, comments, etc.). • Develop an online personality (like @weatherbird or @rembert) -- find good people and mimic what they do. • Be interested in others, and be interesting to others. • Be kind; never act acidly or unprofessionally • Be an expert on all things ODYSSEY.


• Write multiple posts a day including original posts, responding to people, and pursuing conversations with and retweeting others. • When people tweet at us, tweet back at them within hours. • Engage with our followers, be part of conversations and engage with people on Twitter. • Get push notifications sent to your phone, so you know when someone has said something to us. • Be an expert on ODYSSEY Online and be able to answer questions.

Posting on Twitter:

• Post links to content on daily, but not exclusively. • Posts should be conversational. • When possible, tag a person in the post. This could be the person who wrote it, or it could be the person the story or article is about. It is easy to Google someone’s name plus the word Twitter to quickly find out a user handle. • Post a variety of photos, videos and written articles. • Post in a timely manner. People don’t really care about an article that is 5 days old. • Post at high traffic times. Usually in the morning and in the evening. • All posts should follow AP and grammar guidelines. Double check before sending.

Followers and Following:

• Find 10 new people a week to follow. If they don’t follow back by the end of the week then consider unfollowing them. We want to keep our ratio of following and followers as even as possible. • When someone follows, make sure to follow them back.

Style and tips for posting:

• Posting on any form of social media is still publishing. You would not send the paper to print without editing it first, so why would you post without editing? All rules that apply to the magazine or a story for the web, apply to social media. • Make sure AP style is followed. • Wording should be clear/grammatically correct. • Dates need to be correct. • Link when you can. • Tag others in posts when you can. • Be conversational in your posts. Stay away from saying things like “Check out this article...” People don’t like to be told what to do. • Example of being conversational: Prom Fashion Show features 35 juniors and seniors as well as Darlene Jones and other surprise guests: • If you could time travel to any event, where would you go? That’s the question 93 students will answer tomorrow night: • Remember, you represent the ODYSSEY when you are posting online. Whether it is from our account or your own personal account. What you put out there can’t be taken back. • Always double check posts before sending. Make sure you are sending from the correct account, make sure grammar is correct and make sure facts are correct.

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BROADCAST Broadcast 101

Stories must be filmed, edited and uploaded in a timely manner. News and sports coverage become irrelevant to the audience if they are not posted within 1 to 3 days (max) of an event. Feature stories are less time-sensitive, but all types of stories are more relevant if they're posted as soon as possible. (However, never let the quality of the package suffer.)

Video Components:

Video components play a more than significant role in convergence media. There are many ways to include video components in a package, some of which include video clips of the interview embedded in the text, a standard 1:30 a-roll*/b-roll* video and a more lengthy feature video (no longer than 3:00).


All videos must abide by their domain qualifications to be approved. Professional environmental wraparounds* are preferable, but not required for all videos. Each video must include the OMG intro and sign-off* from the reporter. Credits are not part of OMG style and will not be used regularly. All videos must be approved by Mr. Ragsdale, the Broadcast Editor and the Editor-in-Chief before being published.


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Video basics

• Shots must be at least 720P; preferably 1080P • Generally speaking, use all shots to create balance • Have a plan before you shoot • Get plenty of B roll • Script • Interview questions • Film several interviews, as well as anything and everything that is visually pleasing • Be prepared with external microphone, tripod, extra SD card and full camera battery

TYPES OF STORIES NEWS: All news videos should stick to the standard 1:30 time rule. They will follow the "a-roll/b-roll/a-

roll/b-roll…" formula strictly. The video must include at least three sources, but no more than four (expert, pro, con, etc.). Issues News: (1:30 mins) News that is urgent and serious Just News: (1:30 mins) Hard News: (1:30 mins) • An alleged rape within the Just normal little everyday stories This is breaking news. school district • College fair comes to Athens • Break-ins • When covering stories like • Library holds tech week • Fire at local department this, it is important to tackle the issue, not the person.

SPORTS: All sports videos must abide by the 1:30 time rule, but are allowed to go under 1:30. No matter

the circumstances, all sports videos must include a professional environmental wraparound. Depending on the nature of the sports video, it will need to include three sources, but no more than four (expert/coach, player, spectator).

HUMAN INTEREST: Human interest videos include features, man on the street* and vlogs/short stories. These are the videos that require more care and attention. These videos are allotted a maximum 3:00 time rule. They must prove what they tell (say it, show it rule*). They are not tightly held to the a-roll/b-roll/aroll/b-roll….formula, though it is preferable.

VIDEOS ON THE FLY: As journalists, we have to be prepared for all situations. When it comes to broadcast, there are many sticky situations to get into, but a lack of fancy equipment is not one of those sticky situations to worry about.

iPHONE RECOVERY: You can always use your iPhone to recover from an equipment mishap or a short-notice assignment. Features like built-in stabilization and iMovie make this a simple task. Tips: Hold the iPhone horizontally (never shoot vertical video!) Brace yourself against an object or use the T-Rex Stance* to ensure stable footage Use the AE/AF Lock on your camera screen to help with focus and lighting Be patient with iMovie, it will be a tedious process on a phone screen if you edit this way


A-Roll -- The interview portion of the video (the subject voice) B-Roll -- The footage located between a-roll, showing what the source is talking about Environmental wraparounds -- the reporter introducing the video on camera and closing the video on camera (located at the setting where the video takes place) Sign Off -- This term is used only when the video does not include a wrap around, the sign-off will take place over voice over (ex: Kelly Fulford reporting for ODTV) Man on the Street -- A video made through the process of a traveling camera crew/set asking a variety of people the same/similar questions Say it, Show it Rule -- When the interviewee mentions something or the reporter is transitioning, b-roll of what is being talked about must be shown T-Rex Stance -- Posture for camera person not using a tripod (arms bent and holding the camera/phone at chest level using the abdomen/ torso to steady the equipment) ODYSSEY Media Group Stylebook


EQUIPMENT CAMERAS 1. Consumer video cameras, for the most part, record in full HD and most have external audio inputs. The majority of these camcorders record on SD cards, which makes it easy to upload and edit footage. Make sure any camera that you consider purchasing has a microphone input. Built-in microphones will not record anywhere close to the high-quality audio that is required for ODYSSEY content. If you must use a camera without a microphone input, an external handheld microphone (see audio equipment below) provides a high quality solution. 2. DSLRs are optimal for recording in the highest-quality HD video. The difference in quality comes with large light sensors to capture greater colors, the ability to change lenses, and the highly dynamic aperture. These cameras are very affordable compared to professional video equipment, but are certainly still an expensive option.

AUDIO 1. Digital Recorders like the Zoom H4N and Zoom H1 are great for anything audio-related. They record very clear sound through built-in stereo microphones and have stereo inputs for 2 XLR microphones and 1 ⅛” input. It records to an SD card and can also be used as an audio interface for computers. 2. Lavalier microphones that plug directly into stereo inputs (digital recorders or a camera input) are a must have for staffs. These mics should be used while recording voices in interviews. The subject should have the mic clipped to the collar of their shirt, and the cord of the mic should be run under their shirt so it is not visible. 3. Handheld Microphones can be plugged directly into a stereo input on a DSLR camera with an adapter. Most handheld microphones have an XLR output cable that needs to be converted to a ⅛ inch input. These microphones often reduce the background noise and also come in more expensive wireless versions. 48

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These work great for a “Man on the Street” type interview where the reporter and the subject are both in the shot. 4. Shotgun Microphones can be attached to cameras or digital recorders and record sound in an area. Shotgun microphones are good for interviews on the fly and whenever you do not have the ability to get a microphone on your source. These microphones are often mounted on top of a DSLR (hot shoe mount).

LIGHTING Studio lighting and remote lighting can differ in size and portability. If you are looking for on-location interview lighting then consider on-camera LED kits with battery power. Cheap “work lights” can be found at places like Home Depot, and can be used to enhance your shot.

EXTRA 1. SD cards are the flash memory cards used to store and provide a high-capacity memory for cameras, audio recorders, computers, phones and other digital devices. SD cards, depending on the size, can easily and quickly fill with too many files. Before going on a shoot, make sure the SD card has enough space and if possible, bring an extra. 2. Tripods provide stability to photographs and video recordings. Tripods are essential in filming as it makes the shot flow smoothly and more professionally.

CAMERA BASICS Focusing MANUAL MODE is when you focus the camera by moving the rings around the front of the lens. This mode is ideal when filming, but with photography automatic mode is usually more convenient. AUTOMATIC MODE is when the camera determines the focus point for you.

Aperature, Shutter Speed, ISO -- The Exposure Triangle ISO is the level of sensitivity of your camera to the light coming through the lens. It is typically measured in numbers. A lower number represents lower sensitivity to available light, while higher numbers mean more sensitivity. As the ISO increases, so does the grain/noise in the images. So typically, the lower the ISO, the better. APERTURE is a hole in the lens of your camera which determines how much light passes to the camera sensor. Aperture controls the depth of field, which is the portion of a scene that appears to be sharp. In simpler words, it is what makes the point of focus either super in-focus compared to the very blurry background, or just as focused as the rest of the frame. If the aperture is small, the depth of field is large (more appears to be in focus), while if the aperture is large (less appears to be in focus), the depth of field is small. Aperture is expressed in “f ” numbers, which explains why aperture is commonly referred to as f-stop. SHUTTER SPEED is “the length of time a camera shutter is open to expose light into the camera sensor.” Shutter speed is measured in fractions of a second. Slow shutter speeds allow more light into the camera sensor and are used for low-light and night settings because they allow more light into the picture. The ideal camera setting for filming would be low ISO and a higher shutter speed to allow more light. This is different in photography. Fast shutter speeds help to freeze motion (which is what is used for action photography). Photo under Fair Use guidelines.

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AUDIO BASICS Recording audio can often be the most difficult part to getting great video stories. Here are 5 simple tips to get the most out of your audio.

1. Absolutely never rely on the onboard microphone of your camera. Most DSLR cameras and camcorders have a small area that looks like three to four pinhole dots for the onboard microphone. This stock microphone will produce nearly inaudible audio, and render even the most elegant shots useless.

2. Find a quiet space. Even if you have a great microphone, background noise will forever be picked up. Unless you want the interview to feel like a busy scene, quiet settings always make for better quality audio.

3. Know your audio equipment and when and where to use it. If you are trying to do a run and gun interview, you need to use a handheld microphone that you can hold close to the subjects face. The handheld reduces background noise and lets the reporter control where the microphone is pointing. A great option for this scenario is the Zoom H1 or Zoom H4n.

4. Be mindful of Mother Nature. If you are outside, there are a number of natural elements that can interfere with the quality of your recording. If it is windy look for something to block the wind â&#x20AC;&#x201C; standing next to a building or a wall could do just the trick.

5. Double check your equipment. Always check your battery before you leave the room for an interview. Never ever use a worn-down battery either, due to the fact that as the battery gets lower on power, a cracking or dropping out of the sound could interfere with the level you want to achieve.


Watch your level, not your volume. When recording you should be concerned with the level of audio and when you are listening you are concerned with the volume level. They are two different readings. Your recording level should always be between -12 and -24 dB.

SCRIPT WRITING 1. Scripts are not articles.

We should remember that we are not writing a piece of written literature. You should be natural and use words that are a part of your spoken vocabulary.

2. We are speaking to our viewers, not reading to them.

Writing for radio and television must be informal. You should sound educated, but use language you would normally use to speak every day. Leave out superfluous information. The idea in each paragraph should be simple and easy to grasp.

3. Be clear.

Do not use vague or ambiguous language in script writing.

4. Explain 5 W's and H.

Your voice over and your script is what offers the facts. Get straight to the point. 50

ODYSSEY Media Group Stylebook



Good interviews are crucial in a good video package. You don’t have the luxury of correcting your sources mistakes through parentheses.

B-roll stands for background roll, or the footage your video shows over the voice over. B-roll should relate directly to what is being said by the reporter or source.

• Make your source feels comfortable. The interview should be a conversation, not an interrogation. • Film several interviews with several sources. For example, if you are doing a story on a restaurant, make sure to talk to customers and employees about the restaurant. Even if the interview is unplanned, you need their voice in your story, not just your expert sources. • Always take the microphone/recorder. If you don’t have access to this, use your phone. You never know when the audio on your camera will fail you and in general, camera microphones are worse than separate ones. • Most importantly: TAKE ALL THE TIME YOU NEED TO SET UP THE CAMERA FOR THE INTERVIEW. Never feel rushed. Make conversation while you are setting up the camera. Ask your source to please excuse you, or if you can get to the location early. • Use the rule of thirds in all interviews to create balance.

• Know your camera. Know how to adjust the settings on your camera. Use aperture, ISO and shutter speed to make your shot look as good as it can. • Just like when going on interviews, you need to have a plan when you go shoot b-roll. Go back to the location as many times as you need. • Like in photography, don’t be afraid to get cool and unique angles: use what you learned with photojournalism and apply it to filming. • GET PLENTY OF B-ROLL NO MATTER WHAT THE CIRCUMSTANCE: MORE THAN YOU THINK YOU NEED. • Film in sequences: tight shots, medium shots and wide shots • Every action has a reaction. For every action shot, you have to have a reaction shot: no exceptions. The REACTION evokes the emotion.

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Types of shots • Action Wide -- WS -- establish the scene • Action Medium -- MS -- zoom with your feet to introduce your character • Action Tight -- T or CU -- show what the character is doing • Reaction Wide • Reaction Medium • Reaction Tight • Edit these shots together in sequences to help tell the story.

Editing Beginning

• Set the location of the story before you dive into it. This allows for the viewer to mentally visualize “where they are” Ex: [panorama of front of CCHS] VO: “Although many efforts are trying to be made to keep Clarke Central safe, students feel other wise.” Use a wide shot to set the scene: establishing shot. • Informally introduce your subject. This allows for a smoother transition. Ex. [wide shot of tiny boy walking through the hallway using telekinesis] [cut to interview of boy] LITTLE TIMMY: “I’ve always felt left out because I’m... different.” • Edit in sequencing. Sequencing is a series of shots one after another that help tell the story and show what the subject is doing. Typically, these shots 52

ODYSSEY Media Group Stylebook

are edited together in a WIDE-MEDIUM-TIGHT sequence. However, you can always change those shots around (tight, medium, wide, etc.) • Begin with natural sound and end with natural sound.

Middle & end

• DON’T reveal the most important information or the “golden nuggets” immediately; reveal them at the point when they will be the most effective. • Introduce your characters but “tease” your audience and tell them the important info later. This will keep them engaged. • If you say it, show it. If your source is talking about eating some soup, show the audience the character eating soup. • Your audience won’t necessarily remember what you tell them but they’ll remember what they felt. • Use natural sound and reaction shots to evoke emotion.

PHOTOGRAPHY Steps to requesting a photo:

1. Brainstorm photo/graphic/cartoon ideas and discuss with section editor. This should be included in your pitch. 2. Discuss your ideas with the visuals staffer assigned to your story. 3. When meeting with the visuals staffer, discuss what the angle of your article will be to give them a better idea of what kind of pictures to take. 5. Check in on the status of your photos periodically, but don’t harass the photographer. Your story is not their only responsibility.

Photography for writers:

• Every article needs its own visual element. (The majority are photos). • Turn in your visual request form with your rough drafts to your Section Editor. From there, you and your editor should be in constant communication with the Visuals staff. • Use good pictures. Above the visual request form, talk to the photographer about your article. Discuss and brainstorm what kind of photo it needs. If you have time, go with the photographer and help them out. • Photographers won’t always be available. If you check out a camera to take pictures, refer to the photography section. By all means do this. Learn how to use the camera.

Photography for photographers:

• Know the story you’re taking pictures for. Discuss the story with the author or your editor before shooting. • Bring the writer along with you whenever possible. •Take both vertical and horizontal photos always. • Fill the frame of the camera. • Control the background.

ODYSSEY Media Group Stylebook


MAGAZINE DESIGN Journalistic design is just as important as writing. The design of a page is what draws readers in. Without an eye-catching design, readers might overlook your story. To improve your design skills, study professional magazine layouts. Don’t be afraid to steal layout and spread ideas from them. Often times, professional magazines have eye-catching, yet easily recreatable elements. Make sure you sketch out your design before getting on a computer. A well-planned layout will make the process much easier and leave you with a solid page. Design, like any other field, comes with a whole new basket of terms, techniques and concepts. This section should give you a basic understanding of the programs we use, as well as the terminology.

Design terminology: LAYOUT: The design of an article’s page(s). What is finally printed, a page of text (copy, byline, deck, headline, caption, credits, pull quotes) and visual elements (graphics, photos, cartoons, infographics). SPREAD: There is a difference between a spread and a layout. A spread is a story over two pages lying next to each other, such as p. 25 and 26. It’s important to package the spread and make sure the pages feed off of each other.


COPY: Another word used for the main text of your article. HEADLINE: The title of an article. A good headline draws readers in while providing context for the article. The headline should avoid sensationalizing or exaggerating the story. DECK: This is a sub-headline. All articles have them, and they’re generally two sentences. They should be catchy and explain the article. Be sure to place your deck in the upper left hand corner of the copy when your draft is going through the editing gauntlet. BYLINE: The name and staff position of the writer. CAPTION: The text that accompanies visual elements. Captions are generally next to the photo. Make sure they aren’t craptions (terrible, horribly awful captions) and that they are at least two sentences long. Captions must include a quote that is not already in the article. GHOST: An image that is placed at the end of an article, letting the reader know that the article has ended. For the ODYSSEY, it's is a little gray 10 pt. "O" in the font Harriet Display, Black Italic. HEADSHOT: We use these in the ODYSSEY for Question of the Month and Viewpoints articles. They’re pictures of the articles' authors. PULL QUOTE: A visual element that enlarges one quote from the copy for emphasis. Should draw attention to an important voice from the article.


ODYSSEY Media Group Stylebook

Typeface: The font style used consistently throughout a publication Masthead: The list of editor and staff positions at the start of the magazine.

TERMINOLOGY CONTD. KERNING: Spacing between letters TRACKING: Spacing between words LEADING: Spacing between lines BASELINE: The blue baseline grid lines in InDesign STAND-OFF/SPACING: The spacing between all elements. It should always be at least 1/6 of an inch or one pica

DESIGN CONCEPTS Dominant Element:

The dominant element is the largest visual element on the page. You want each page to have only one dominant element. It should be at least 1/3 bigger than any other visual element on the page. If you make two or three similar sized photos, none of them are dominant. A page of similarly sized photos isn’t pleasing to the eye, so choose the best one and blow it up to add some flair to your page.

You don’t need to worry about kerning, tracking or leading too much. They are already included in the ODYSSEY style palettes in InDesign. However, do not track or kern to fill up leftover space, or to make it all fit on a page. It is noticeable, tacky and obvious you didn’t meet your word count.

Readers look at pages and read them in certain ways. We read from left to right, starting at the top of the page. The three terms below should help explain how people view pages. Mechanical center: Reflects the actual center of the page (middle of the page). Optical Center: Where the readers' eyes go first (top righthand corner of the page). Lazy Z: The invisible line people follow when they scan a page. Imagine Z spread across the page starting in the top left-hand corner.

“A pull quote can be easily used to draw your reader in, add to layout appeal or break up big blocks of text. Be careful when choosing the quote.”

BALANCE Where we choose to put the heaviest elements 1. Horizontal – balances on a center axis 2. Vertical – balances on a center axis; avoid because it creates tombstoning 3. Diagonal – balances on a center axis; best because it follows eye patterns

This is an orphan. When a single word jumps to the next line and is isolated alone on a line, it distracts the readers eye and is a negative effect for your page. Kill all orphans by changing the size and location of text boxes or removing useless words in the text.

White space is actually a part of the elements of design. Professional designers know how to use white space to clean up a messy page and allow the reader to breathe. It’s not always best to cram as much as possible onto trapped white space. ODYSSEY Media Group Stylebook


STYLE PALETTE Helvetica Neue LT Com (37 Thin Condensed) has replaced Georgia as the secondary font in the magazine. This means decks, captions, bylines, photo credits, drop caps, pull quotes, etc. PHOTOS

Adjust curves (typically lighten), 300 resolution, RESIZE (approximate in proportion to size in inches on page), save as TIFF file.

DOCUMENT SETUP W: 8.25 inches, H: 10.75 inches Columns: 6 Bleeds: 0.125in


Harriet Display (Medium Italic), size depends on context, color matched to drop cap, center-justified.

Body text

9 pt. Apple Garamond, left-aligned


Harriet Display (Bold Italic), All Caps, font size depends on context. Used for all headers that are consistently in the magazine (Our Take, LFTEs, Fresh Voice, etc.)


Bebas, font size depends on context. Second header font, used for subheads and all headlines that aren't consistently in the magazine.


Half page -- 14 pt. Helvetica Neue Lt. Com (37 Thin Condensed Oblique) Full page -- 18 pt. Helvetica Neue Lt. Com (37 Thin Condensed Oblique)

BYLINES (60% tint)

Name -- All Caps 7 pt. Helvetica Neue Lt. Com (37 Thin Condensed) Position -- 7 pt. Helvetica Neue Lt. Com (37 Thin Condensed)


7 pt. Helvetica Neue Lt. Com (37 Thin Condensed) 56

ODYSSEY Media Group Stylebook

Designing for reader friendliness: • Standardize the number of columns. Whenever setting up a page layout, set six columns, but use either three or two columns of text. The more columns, the better • Place the most important stories on the right-hand pages (eyes "catch" right pages first). • Don't crowd pages with stories. Leave ample white space. White space is your friend and can be a powerful design element. • Make sure headlines catch readers' attention and are directly tied to the story's lead. • The fire principle: If someone set a fire on the center of your page, every element should have a way to escape. You don’t want to trap any elements within boxes on your page and have it be too busy.

Do's and Don'ts DON’T make pages look like jigsaw puzzles. DON’T use over-complicated charts or graphs, or confusing graphics. DON’T create a page that is overwhelmingly text-heavy. DON’T reinvent the wheel. Sometimes a simple layout is best. DO use “readable” graphs such as bar or pie charts. DO use sharp, colorful graphics. DO break up big sections of text with items such as pull quotes. DO have a dominant element on a page and preferably 2-3 graphical elements. DO design for eye appeal.

Working with Text:

• Paragraph indentations should be 0p9 picas (0.125 inches). • Body text should always be left-aligned, except when it results in awkward spacing. • Do not stretch copy across too wide a space (across more than three columns of a six-column, tabloid-sized page). Try to keep it to two or three columns of text per page. • Avoid crowding type against column rules or text/graphic boxes. • When carrying text over to the next column, be certain not to duplicate lines, or chop off the very end of a story (especially if it spills over onto another page). • Every graphical element and text box should be at least one line in InDesign, or one pica (1/6 of an inch), away from other elements on the page.

Creating Text Boxes:

• Allow sufficient contrast when reversing type to white against a dark background or black over a shaded or colored background. • Text wrap may create gaps and awkward spaces. Be careful using this tool, and watch out for orphans (single words left on their own line at the end of a paragraph). ODYSSEY Media Group Stylebook


Working with Images: • All images must be properly sized in Photoshop so as to not increase the size of the master once they are placed into layout. Check the dimensions of your photo in layout and then apply the size under image>image size. • Don't s t r e t c h a photo in InDesign. It will be pixilated in print. When resizing a frame in InDesign, hold down shift, as this will keep the frame proportional. • Group (right click > group) multiple graphical elements to make it easier to move them around a page. The more you work with the program, the better you’ll be. Visual Elements

Photograph -- Taken by a camera, and then uploaded to the computer. Graphic -- Something created in Photoshop or Illustrator, usually using another photo. Infographic -- A graphic displaying information. Art -- Anything that isn’t a photo, graphic or infographic: drawings, cartoons, etc.


ODYSSEY Media Group Stylebook

Resizing photos and Other artwork:

• When you scan or resize a photo, always be sure to set the resolution at 300 dpi. Any less than this and the photo tends to be pixelated when it prints. • Adjust the photo or graphic in PhotoShop, not in InDesign.

FAST-FACT BOX: A type of infographic in the form of a box with facts. These are useful for topics that are hard to explain in an article without listing them.

INFOGRAPHICS: When you are first assigned your article, consider using an infographic for your page. Sometimes, it might be a better option than a photo. Examples of infographics are explained to the left.

Q&A: Used as infographics mostly in sports. It takes quotes and presents them with a large visual element. Example: recurring â&#x20AC;&#x153;5 Thingsâ&#x20AC;? spreads. PUBLIC OPINION POLL: A graphic made from information compiled in a survey of at least 500 students. Student opinion has a good deal of weight behind it. Typically designed in Photoshop or InDesign. TIMELINE: These can be great representations of a complicated life or story map. Example: Changing roles, Chloe Hargrave, Volume 10, Issue 3. GLOSSARY: These are great for articles on the more scientific side. Example: Breaking away from block, Hannah Dunn-Grandpre, Volume 10, Issue 6. QUOTE COLLECTION: A list of quotes, accompanied by headshots of sources that display a wide range of views on a given topic. Example: Conflicting opinions, Aaron Holmes, Volume 10, Issue 3. DIAGRAM: Explains how something works, or it can even just be a way to give quick facts. Example: Codeine county, Robert Walker, Volume 11, Issue 4. MAP: Maps help people figure out where places in the article are located and gives the article more appeal. Example: Mixed emotions, Tierra Hayes, Volume 11, Issue 4.

ODYSSEY Media Group Stylebook


DESIGN PROGRAMS The ODYSSEY uses Adobe InDesign CS5, Adobe Photoshop CS5 and Adobe Illustrator CS5 in the production of the magazine. Adobe InDesign Adobe InDesign is used to put the magazine together and is where you’ll spend the vast majority of your time when designing your layout. Selection tool: The first tool in the tool palette (on the left side of the screen), and is a black arrow. Use this whenever you need to move something on the page. To place a photo in InDesign: hit Cmd + D and it will open a menu. Find your photo in your files and select it. How to switch from picas to inches in InDesign: A pica is 1/6 of an inch, and in InDesign it is your default unit of measurement. To change your standard default unit of measurement: • Edit --> Preferences --> Units and Increments --> Pull the drop bar down on the vertical and horizontal selections and select inches. Bleeds: Bleeds are used when a photo runs off the page (in the corners or on the sides). This means your photo must reach the pink line that sits off the page to ensure that there won’t be any white lining around the photo after printing. Check your bleeds! How to set up Bleeds: • File --> Document Setup --> More Options --> Adjust your bleed to .125 inches and make sure it’s linked (look at the small box on the lower left-hand side of the window. If a small chain link is intact, the image has been linked successfully).


ODYSSEY Media Group Stylebook

Text Tool: This is also in the tool palette, and is the fourth tool from the top. It’s the “T” for text. Use this to create a new text box, which then functions similar to a Word document. Also, click this if you want to edit text already on the page, or modify it in any way. Note that when you have this selected, the palette at the top of the page changes where you can modify the text (italicize it, underline it, change the font, etc.)

Linking Text Boxes: If you have too much text for a text box to display, a small red plus sign will appear at the bottom of the text. If this is the case you will need to link this text box with another to make the text fit. At the bottom right-hand corner of every text box is a linking tab. It’s a small blue box that’s about twice as big as the box that marks the dimensions. To link a text box to another, simply click the box and click anywhere on the text box you’d like to link it to. The missing text will appear inside the newly linked text box.

InDesign Shortcuts Place: Cmd + D Undo: Cmd + Z Select tool: V Grids and guides: W Lock an object in place on the page: Cmd + L Group multiple selected objects: Cmd + G Select multiple objects on a page by using the mouse: Shift + Left Click Show Baseline Grid: Cmd + Alt +‘ Text Wrap: Cmd + Alt + W Add a page: Cmd + Shift + P Text frame options: Cmd + B

Adobe Photoshop This is where all the photos get edited, as well as where the majority of graphics are created. You can either open an existing photo or create a new document. For newsmagazine photos, these are the following steps to take for images: 1. Place desired image into Photoshop 2. Resize the image Image > Size > Resolution: 300 + height and width should be the actual size in inches of your photo (ie. 5in by 8in) 3. Save photo File > Save as > title document properly, save to proper folder, always save as TIFF To find and open a file you start out by opening the “File” tab at the top of the screen. File --> Open --> Find the file in the drop boxes --> click open Then, a trick to make the image crisper, Image --> Mode --> Adjustments --> Auto Contrast Lasso Tool: These tools are located on the tool palette which, like InDesign, is on the left side of the screen. It is the second tool from the top on the far left column. If you hold down with your mouse over the icon, you will see there are three types of lasso tools. The magnetic lasso is the one you will be using the most since it recognizes different shades of color on a photo. To add more to your selection after you’ve already gone over it once, hold down “shift” and this will allow you to add more of the picture to your selected area. By holding down “Alt” you can take away areas of your selection. After you select the area you want, right click inside the area with the lasso tool still selected and hit “select inverse”. This selects every area on the picture except the area you used the lasso tool on. Then hit either “backspace” or “delete” and it’ll cut out the area you selected.

ODYSSEY Media Group Stylebook


VIEWPOINTS The Viewpoints section is responsible for expressing the views of Clarke Central High School students and faculty. Viewpoints topics range from school-related issues to personal issues to national issues. The Viewpoints section of the magazine consists of the Letters to the Editor, Corrections and Omissions, Our Take, Question of the Month, Thumbs and articles written by the Viewpoints staff in addition to guest articles by non-ODYSSEY CCHS students and faculty. On the website, the Viewpoints section consists of blogs, columns and opinions/editorial pieces.

Thumbs is the section of the magazine where the ODYSSEY staff gives their opinion on articles from each section. Thumbs should give a brief explanation of what the article is about and be witty and catchy.

Fresh Voice

The Fresh Voice section is a monthly column where ninth graders on and off the ODYSSEY Staff can express their opinions in the magazine and on the website. Fresh Voice articles are generally short editorials of about 300 words that take up a half-page in the magazine.

Our Take

Our Take is a column in each issue of the magazine wherein an editor or staff writer writes an editorial intended to display the opinions of the entire staff. An editorial cartoon is usually placed with this column.


ODYSSEY Media Group Stylebook

Letters to the Editor

Letters to the Editor is the section in the magazine where the student body is able to express their opinions on the articles written in the last issue. However, hundreds of Letters to the Editor do not magically appear in the ODYSSEY mail box, so here are some tips. Steps to getting Letters to the Editor: â&#x20AC;˘ Bring copies of the issue. Get an article from each section of the magazine so all of the sections are covered. â&#x20AC;˘ Hand out the articles to classes and students and ask them to read an article and write a letter. Make sure to ask a variety of students to write letters in order to add diversity. Each issue must include six letters to the editor -- again, from a group of students from different grade levels, of different genders, and of different cultural backgrounds.

Corrections and omissions

Corrections and omissions is a facet of the print publication where the ODYSSEY Media Group corrects the mistakes that it made in the last magazine, like incorrect spellings of names, a lack of photo captions or credits for pictures and graphics, etc. Corrections and omissions are found by the Viewpoints staff and are documented in the Corrections and omissions box on the Letters to the Editor page.

Editorials are based on facts, just like the rest of the magazine.

Question of the Month

Question of the Month is the section in the magazine where students and teachers at CCHS respond to a question that is asked. The Viewpoints staff is responsible for coming up with the question and finding people to answer the question. The Viewpoints staff must also get a headshot of each person answering the question. Question of the Month needs to represent the diversity of the student body. Question of the Month must include at least one teacher and four to five students from different backgrounds, at least one from each grade level. This should not be left for the last minute and everyone on the Viewpoints staff is responsible for compiling the questions and answers for this section. Be sure to have a variety of answers and a variety of people asked so you can choose from the best.

When you're out and about:

The Viewpoints staff will need to leave the classroom to get quotes, letters and pictures for Thumbs, Letters to the Editor and Fresh Voice. When you do this, make sure to always remain polite and courteous. • Always present yourself in a professional manner. • Do not freak out at people who tell you no. • Be on time. No excuses. • Don’t leave assignments for the last minute! It will only bring unneeded stress and will put the Viewpoints section behind schedule. •If taking a student out of class, you MUST have emailed the teacher to gain permission beforehand

Tips for writing a viewpoints article

• Base all of your editorials in facts using quotes, news, etc. No baseless accusations or libelous statements. • Cover all the issues, use specific examples and always double-check your facts. • Always make sure that you attack the issue, not the person. • Be subtle, logical, reasonable and restrained when writing your article. • Think of all the angles to your article, especially the opposing view. • Be fair – you must give the opposing point of view along with your own view. • Have fun. Enjoy what you’re writing about.

About editorials

Editorials are based on facts, just like the rest of the magazine. An editorial is not an excuse to rant with no factual base. Do not write your article in first person unless the article is about you. The article should not be a rewritten news story, either. Use facts that you collect or are presented with from different sources to form an opinion on the topic, then construct an argument based on the knowledge that you gained.

ODYSSEY Media Group Stylebook


VIEWPOINTS LAYOUTS Half - page Keep your text short and to the point in order to fit a photo caption, a photo credit, a headline, a photo, a deck and a byline. Make half of the page one column the other half two columns to break up the text. If there is room, a pull quote is also a good way to break up the text, so your readers arenâ&#x20AC;&#x2122;t overwhelmed by the amount of text.

Full- page Find one dominant photo and use it. Using two or three columns helps break up the text. If you have room, add a pull quote, a graphic or one or two small photos, but do not force it if there is no space for it.

NOTE: Most Viewpoints layouts will require a cartoon or photo illustration. It is imperative that the Viewpoints Editor make sure cartoonists are notified by ROUGH DRAFT DEADLINE. Articles with no plans for acquiring art by middle draft deadline are unlikely to be published.


ODYSSEY Media Group Stylebook

VIEWPOINTS WRITING Editorial Template: Here's the basic structure of a good persuasive editorial. Lead (hook): Your piece’s introduction should be catchy, short (no more than 30 words) and grab the reader’s attention. Thesis statements: The main idea of your piece should be a clear and concise description of your position. Supporting details: These are very important -- the backbone of your editorial, these are what will give your words credibility. You should have evidence, anecdotal and numerical, to support your point. Opposing view: To balance out your point and strengthen your piece overall, acknowledge the other side’s arguments and disprove them with counter-arguments. Supporting details: Appeal to your readers’ pathos, ethos and logos -- their emotions, their sense of credibility and their logic. Proposal: If you discuss a problem, ALWAYS propose a solution. Don’t be the person who vetoes everybody’s restaurant picks and doesn’t give any options. Conclusion: Finish strong. There is no “right” way to go with this, but an option is always to restate your point in other words, or to give a supporting statement for your solution. You want to leave your readers thinking.

Blog Template: Blogs are a little bit different. Unlike persuasive editorials, blogs are usually from a first-person perspective and recount a personal experience. Here's the basic structure of a good blog. Lead (hook): Like a persuasive editorial, the lead to a blog should be short and catchy, and it serves as a reader’s first introduction into the story you're telling them about your life or an experience you've had. Thesis: Here's where you introduce the “big idea” of your blog. You zoom out from your personal experience and explain why this is important to you and why it matters. Supporting details: Make the reader feel as if he or she is there with you. Explain how you felt during the experience, what you saw, who was there, what affected you, etc. Conclusion: Bring home your blog by explaining what you took away from the experience.

ODYSSEY Media Group Stylebook


NEWS News is characterized by its objective telling of events. It has no subjectivity. It is straightforward and balances what the reader wants to know and what the reader needs to know. If it is not new, it cannot be news. News also has to be significant. If people need to know about it, then the article needs to be written. Writers think about these things to help them determine what events are news article material.

Must- have's Time: News needs to be written quickly and efficiently, especially if the article is set to go online and not in print. If it is not new, it cannot be news. Proximity: Our readership consists of students and people within the Athens community. We do not write news stories about national and international events unless they have some kind of direct tie to/impact on the Clarke Central High School community. Consequence: People want to know in what ways events, policies, etc. are going to affect them. Within news articles, the effects need to be covered. Conflict: People also want to know about issues and debates within their community. Conflict encourages writers to cover all sides of a story.

Subjective: In an emotional goodbye to the school year, the Clarke Central High School orchestra will perform a beautiful set for their final concert of the year. • The sentence above is subjective and should only be used in the features or viewpoints section. • It is the writer’s opinion that it is “an emotional goodbye” or a “beautiful set.” Objective: The Clarke Central High School orchestra will be performing in Mell Auditorium on May 15 at 7 p.m. for its final concert of the year. • It is simply stated and it does not bring in the writer’s opinion


ODYSSEY Media Group Stylebook

Writing a news story Whether the story will be featured on the website, in the magazine or both, these tips are true for all news stories. Keep in mind that stories that go online will need to be written much quicker than those that go in the magazine.

Getting Started

• Before you start writing, make sure you know what the focus of your article will be. This does NOT mean what your take on the subject is. The focus or angle should be what interests the readers the most and informs them the most. • When writing a lead, try to find a way to grab the reader’s attention without slanting the article. Remember that in newswriting you shouldn’t be stating an opinion. People will read the article to get the entire story, not just your side of it. • Leads should be around 30 words. • You should have an interesting and informative quote directly following the lead to draw the reader in and to get the point of your article across.


• Go in an order that makes sense for your article. Chronological order is a good example of an acceptable sequence. It confuses the reader if the information skips around a lot. The inverted pyramid style of writing helps a lot with organization. • Again, stay objective. Avoid clichés and cutesy phrases. They do not belong in News. • Choose quotes that show ALL sides of an issue. To only choose quotes from one side is editorializing. Get sources that showcase a variety of ages, ethnicities, genders, opinions, etc.


• Sum everything up in your second-to-last paragraph. Your last paragraph should be a quote that captures the main idea of the article. This ending quote should be every bit as interesting as your leading quote. • Do not slip opinions into your conclusion. You have to stay distanced from the topic through to the end.

Avoiding Fake News

The ODYSSEY Media Group does not tolerate fake news. We do not publish sensational stories or stories without merit. We do not write click-bait. Given our current political climate, reporting real and honest news is VERY important. To avoid reporting fake news, double-check everything. Interview multiple people to confirm information. Research on your own. Never report something based on hearsay. If you have any doubts on what is true and what’s not, talk with your editor. ODYSSEY Media Group Stylebook


PACKAGING A NEWS STORY Your headline should attract people's attention. Do not restate your headline or your lead in the deck. Your deck needs to be basicâ&#x20AC;&#x201D;state what the article is about and nothing else. The reader needs to get an idea of what the article is about while also being enticed to read it. AVOID BEING SUBJECTIVE.

News visuals

Consider including infographics with photos and captions. They are a great trick for capturing peopleâ&#x20AC;&#x2122;s attention and work well for the website and the magazine. Make sure that they still provide crucial information. For them to work effectively, they need to be neat, appealing to the eye and actually informational. News layouts do not have to be fancy, but they do need to work well with the story. Avoid fonts that are flowery for an article that is more serious and vice versa. The layout, the font, the visuals, etc., should reflect the story. However, you can still have fun moving all of the elements around and pulling a few subtle tricks here and there to create eye appeal.

News platforms

Where your article is published is just as important as the packaging of the story itself. The publication that the article is on affects who will read the article, when the article will be read, how the article will be designed, and more.

What news articles go online:

- Breaking news: Important news that was released at most 24 hours before the article was written and published. 68

ODYSSEY Media Group Stylebook

- Time-sensitive articles: Articles that are not timeless and need to go up as soon as possible to be fully understood.

What news articles go in print:

- Timeless pieces: Articles about events with consequences that will affect people for a long time and/or articles that people can read at any point in time and still understand, enjoy, get information from, etc.

NEWS BRIEFS Write a News Brief A news brief is a short summary of an event that relates to the school in some way. Preferably, students should be involved in the activity. You want to relate the brief to the students as much as possible in order to get more student names in the publication. When listing students, list them by grade level and then in alphabetical order of their last name. For teachers, list them first by department and then by their full name. Do NOT use “Ms., Mr., Mrs," etc. All names should be fully spelled out the first time they are used. The next time a name is used, refer to that person by last name only. This goes for writing other articles as well. News briefs are typically around 300 words and published on the website. You should always include quotes, preferably from both a student and a teacher.

Common Mistakes in a News Brief Misspellings—double check the spellings of all the names. Make sure Clarke Central High School is spelled out at the first mention, and after that, it should be CCHS. The same holds true for all other acronyms. Times are always written using figures. Morning and afternoon are distinguished by a.m. and p.m., respectively. Noon and midnight are referred to as noon and midnight. Days are always spelled out. Months are abbreviated except for March, April, May, June and July. Only include the year if it is not implied. Principal Dr. Swade Huff is referred to by full name at first mention, and after that is referred to as Huff. Same with other names. They are not bolded a second time.

Welcoming new faces English department teacher Ginger Lehmann is the newest teacher on the Clarke Central High School staff. Lehmann came to the Clarke County School District after working at Chattahoochee High School in Atlanta. Before receiving her permanent position at CCHS, Lehmann worked as a substitute teacher for elementary schools in the CCSD. Lehmann is now employed by the CCSD as a full time teacher. She teaches 10th grade Literature Composition and 12th grade British Literature. “My goal as a new teacher would be that I would like to refresh my old teaching methods and learn new teaching methods from other teachers. For my students, I would like my students to gain confidence because high school students are creative and interesting to teach,” Lehmann said.

ODYSSEY Media Group Stylebook


FEATURES Features articles are the longest in the magazine and focus on in-depth stories around Clarke Central High School and Athens-Clarke County. The issues are usually timeless, accompanied by a profile of a student or community figure. Every magazine will have a Feature and a Focus.

A feature is: • A mix between news and variety • Objective and informative, yet creative • Often controversial or dramatic, covering sensitive issues • The most in-depth to write • Requires a lot of time and effort • Allows you to get to know your personal writing style better • Involves hard editing

Preparation: Because features articles are longer than others, being very organized and following the specific features deadlines that are set in place is imperative. It is important to not procrastinate. Immediately after you get your article assignment, RESEARCH whatever you can about your topic. This will give you informed, detailed questions that will lead to better quotes. Because of their length and sensitivity, Features will require many indepth interviews. Often, you will find that follow-up interviews with a central source are necessary. 70

ODYSSEY Media Group Stylebook

FEATURES ORGANIZATION Interviewing: Be very professional and sensitive in interviews. Make sure to explain what your article is about briefly to your source. If a person still has questions, offer to send them a couple of your interview questions to prepare them. Set up a time and location that’s convenient for your source. Interview as many people as possible. A features story should have a variety of diverse voices offering different perspectives and opinions. Get all sides to the story.

Questions: You need to have A LOT of questions, beyond 20 or 25. Each new topic brought up should have filter questions and follow-ups. Freestyle follow-ups if you can. Once you’ve asked all your questions, ask “Is there anything else you’d like to add?” Always send your sources a thank-you card and a copy of the magazine or a link to the website when your piece comes out!

Outline Once your interviewing and transcribing is done, create an outline to help you structure your article. The model of an outline can be modified to fit whatever is most useful for individual writers, however, the basic structure is a flowchart with the topics of paragraphs, and quotes that support the topics. These should be detailed as possible and completed prior to writing the rough draft

ODYSSEY Media Group Stylebook


STRUCTURE OF WRITING Headline: Your headline should be intriguing and short and should include an action verb and relate directly to a theme or topic in your article. This can often be the hardest part, but thinking of possible headlines ahead of time will help.

Deck: Every article has one. Briefly describe the article without giving too much away. Lead: Often, the lead is the most important aspect in a features article due to the article’s length. A lead should pull the reader in and make them want to know more about your topic. There are different leads for different types of articles.

1. Illusion lead -"The door to the SOAR Academy has no handle. A buzzer on the wall near eye-level is the only way into the alternative school. A muffled voice crackles from the speaker, asking for a statement of business. A moment later a secretary slowly makes her way down the stairwell to allow entrance into the school. The SOAR Academy is cold and dimly lit, and the school’s one long hallway is filled with stagnant air. The old H.T. Edwards Center for Alternative Education was renamed the SOAR Academy in an attempt to rid the school of its negative label -- a school for disruptive students, a warehouse for juvenile offenders.” 2. Profile lead -“As Georgia superdelegate and Chair of the Democratic Party of Georgia, Jane Kidd voted to support Barack Obama in the 2008 primaries. However, she has been surrounded by politics for her whole life, even before she was aware of her own."

Angle: An angle is an objective view to focus your

article around. Often your angle will change with the more interviews and information you get, but it should be in your mind. Consider the following questions when coming up with an angle: What is the most relatable side of this story? What are people really pointing towards in interviews? Is there an issue that could be confusing? How could you focus your story to clear all confusion for the reader?

Conclusion: The conclusion should be built up

throughout the article and have your second most powerful quote. These should not be too open-ended or vague. 72

ODYSSEY Media Group Stylebook

Features Time!

FEATURES LAYOUTS Layouts need to be interesting to keep the reader involved throughout the pages of your article. A dominant photo on the first page with little to no text is a popular design idea. Interesting pullquotes keep the reader engaged.

Photos Profiles: Should have many pictures of the person and what they do that you are focusing on (a club, family, job, etc.). Many times people will have pictures they can give you what would greatly enhance the way a reader relates to that person. Issue-based stories: Often staged, dramatic pictures that play off shadows, darkness or a portrayed emotion. Must be tasteful and effective in your article or else they will not work.

ODYSSEY Media Group Stylebook


VARIETY What is variety? Variety is the section made up of Cultural Buzz, reviews and alternative and community news stories. These stories must appeal to a wide range of the student body.

Cultural Buzz • The first element in the Variety section • Two-page spread made of six 100-150 word “blurbs," two longer reviews and pictures • Should cover a diverse range of restaurants, movies, video games, apps and music along with other events that go on around Athens.

What is a blurb? Blurbs are mini reviews that make up the Cultural Buzz section. They should be about 100-150 words long. Make them as condensed and creative as possible. They should be factual accounts of what you are reviewing with your opinion embedded throughout.


ODYSSEY Media Group Stylebook

STYLING CULTURAL BUZZ AP Style for blurbs and other reviews:

Movies, computer games, restaurants, plays, poems, albums, songs, TV shows and works of art: • Capitalize the principal words. • Capitalize the articles ‘a’, ‘an’ and ‘the’ if they are the first or last words in the title. Put quotations around the titles of books, plays, TV shows, movies, magazines, newspapers, gallery/museum exhibitions, albums and songs.

Titles of blurbs are in BEBAS. All blurb copy is 9pt Apple Garamond. Reviewer's name and staff position is 9pt Helvetica Neue LT (37 Thin Condensed) one line below the blurb and is italicized.

ODYSSEY Media Group Stylebook


REVIEWS How to write a review: Lead: Should be 30 words or less. Needs to attract your reader and set the tone for the rest of your review. Intro: Give basic information about what you’re reviewing; should be about 45 to 60 words. Just because a review consists of your opinion doesn’t mean that this part is not vital. Review: This is the base of your article. Pick the positives and negatives of what you are reviewing and write at least two or three solid paragraphs about it. The length of this part depends on whether your review is a deeper cut or a short blurb. Conclusion: Should be 30 words or less, like the lead. Needs to summarize briefly your entire review and hit key points that the reader should have picked up. Avoid directly re-stating what was said in the review, but make sure the reader knows where your opinion lies.

Review must have's • Background and overall information of the entire product whether it be an app, movie, TV show, video game, album, etc. • A review should have general information about a product without giving away super specific details (pertinent to movies, TV shows, books, etc.). This information should not be more than a paragraph or two long. • Pros and cons about the product, ideally with an equal amount of each. • If the product features no pros, instead of trashing it offer solutions and things that would have made it better. • If the product features no cons, give reasons that justify your claim about why the product is so great. Never state an opinion that is not justified.

Your goal in writing a review is to inform and entertain readers who might want to try what you’re reviewing. This could be a movie, restaurant, event or anything. Make your explanation entertaining to keep the reader engaged and give interesting details that most wouldn’t usually think of. It is okay to write a negative review, but don’t rant. Reviews should be helpful tools for readers. Opinions are good, but an overbearing opinion can set off your reader.


ODYSSEY Media Group Stylebook

VARIETY DESIGN Important tips to remember about design:

For Variety, design is very important. Layouts need to draw readers in -- creativity is key. Keep layouts new and don’t recycle old layouts from previous issues. The Variety section should be edgy. You need: • A cohesive spread that flows • Creative text that matches the theme of the article • Large, dominant photos or design element that draws the reader’s attention

Tips for getting layout ideas:

Look at professional magazines and see what new designs they use. They can give you new layout ideas that are appealing to readers.


Multimedia plays an important role in the success of an article. If you want people to read it and enjoy it, it is important to make the packaging of an article appealing and accessible across both print and online publications. Here are a few ideas for multimedia for Variety articles: • Spotify playlist of the album you’re reviewing • Link to the trailer of movie you’re reviewing • Google Map of business you’re highlighting • Timeline of important events of the subject you’re profiling using Knight Lab's Timeline JS • Steller (digital storybook) • SoundCloud audiobyte(s) of interview

Multimedia tips:

• Think about what articles will benefit from the online platform. • Interactive maps would work for an article that is reviewing a restaurant, store etc. or that is about an event. • When reviewing an album or an artist, including a Spotify playlist or soundbites would be a cool addition to the story. • Think about how an article online might be different, in a good way, from how it's covered in the magazine. For example, Quest for Athens’ Best is one-dimensional in the magazine but might be in video or infographic form online.

ODYSSEY Media Group Stylebook


SPORTS Traditionally, there are three types of sports stories: profile, game coverage and news-based. Profile stories highlight a specific person in the local sports community. Game coverage shows results and key plays of games. News stories cover all aspects of the sports realm. Throughout the pitching process, an angle should arise on its own. If it does not, then after collecting every piece of information, reread it all. Try to put together the story in your head as if you were the reader. Share your research and findings with the other writers on your staff, and ask their opinion. Talk to your editor and Ragsdale.

PHOTOGRAPHY Unlike a photographer that’s shooting an inanimate figure, a sports photographer is constantly monitoring his or her surroundings to capture any “moments.” A moment is described as any significant event related to the subject being photographed (a goal being scored, a fight breaking out, fan interaction, etc.) Game shots are always preferred over photos taken during practice.

Regardless of how well a sports story is written, in the magazine, a reader will pass it by if the layout isn’t appealing. Also, the lead of a story can either hook the reader or allow them to float away. Make sure you have some interest to keep the reader attached. However, even the most beautiful aesthetics and an engaging hook won’t guarantee your story is read all the way through -- the entire story must be engaging.


ODYSSEY Media Group Stylebook

How to write a sports story The Lead -- Don't bury it: The lead can be one of the most difficult things to write because it must capture the readers’ attention. Unless you have already thought of a lead, it is easier to write your lead after most, if not all, of your story is written. Sports Illustrated writers have strong leads; look at their feature articles for good examples. Your lead should be 30 words or less.

Most important quote -- Find the emotion: The most important quote should be placed directly after the lead. It should hint at the issue at hand, and give readers a taste of what the article is about. Be sure to tie the quote into the story in a relevant manner. You can say the facts yourself, but let the emotion come directly from the source.

Introducing the issue -- Be a fan: After the most important quote, explain the issue. If you confuse readers or you are not clear, you will lose them. Use a quote from a professional if it adequately describes the situation. Readers are more likely to trust a professional’s word than yours. Don’t root for your team, but root for a good story. If you like what you are writing, people will more likely enjoy reading it.

Voice each side -- Let them talk: At this point in the article, you will need strong transitions to go from explaining what happened to getting into each sides’ opinion on the issue. Smooth transitions are key. Make sure to quote the most important people involved on each side. Be as clear and concise as possible. It will be much easier for your readers to figure out what’s going on in your story if you pay very careful attention to your use of pronouns. Get quotes from all sides of the story. These people have something to say.

The conclusion -- End strong: The conclusion of your article has to give the reader a sense of closure on the issue. Using the second best quote to end the article is the most effective method. ODYSSEY Media Group Stylebook


Sports story writing tips

1. Find your angle -- the standpoint of your article. 2. Always interview the Athletic Director, head coach and athletes. 3. Check all statistics that are included in the article. 4. Use strong action verbs. 5. Keep “discussion” of the sub-points of the article to a minimum. There is a clear distinction between reporting and editorializing. 6. Don’t use cliché phrases. 7. Refrain from any kind of “analysis” of the team, game or season. 8. A good sports article should read like the game is actually being played.

Interview questions

If you were the reader, what would you want to know? Ask detailed and specific questions pertaining to the issue. The coaches and administrators at CCHS are very easy to work with, and as long as you are flexible with them, they will be happy to do an interview with you, but you do want to stay in good standings with them. If you do, they will give you more than enough information. Oftentimes, getting meaningful quotes from players is the hardest part of interviewing. You may have to ask the same question you have already asked to get a better response. After transcribing all of your interviews completely, look through the quotes and highlight the most important parts of each interview. Have your Thank You cards prewritten before the interview, so that you can give them to your interviewees at the end of the interview. The people you interview are much more likely to help you again if you present them with a note expressing your gratitude.

Fact check: Make certain all facts and statistics in the story are 100% correct. Make sure you don’t have contradicting facts from different sources. Interview all parties involved: Administrators Athletic Director Students Teachers Athletes Coaches Parents Doctors Trainers

Live Tweeting!

Sporting events of all kinds are often Live Tweeted by the ODYSSEY Media Group. From games to scrimmages to signings, the Media Group strives to cover events on Twitter. The person live tweeting will tweet from the @ODYSSEY_Sports Twitter and log on with a tweet saying “Hi this is (username) logging on to cover the (sporting event) at (location of the event). Stay tuned for live updates!” and when finished, log off by saying “This has been (username) covering the (sporting event).” Key games to cover are senior nights, Cedar vs. Central games, special games (Eve Carson, Teacher Appreciation Night) playoff games and region games.


ODYSSEY Media Group Stylebook

SERVE up some information!


- JV team (an abbreviation) - 1A Central State Championship, or 1A Central Conference (proper names) - Athletic Director Dr. Jon Ward


varsity team, or junior varsity team state meet, state tournament, state competition, or state champion coach, or captain freshman, sophomore, junior, senior


We do not use abbreviations for schools unless the name has been spelled out first in the beginning of the article. Abbreviated second references are acceptable for familiar schools. (Ex: CSHS, NOHS) CCHS, NEVER refer to it as “Central”, “Clarke Central” or “CC”.


In AP style there is no apostrophe in the word BOYS or the word GIRLS. Write “the St. Gregory girls team” or “the St. Gregory boys team.”


11 – 6 (state # of wins first, # of losses second), and always specify if it’s total or only conference play.


Scottsdale Christian over Greenfields 81 – 73. State the winning team first.

ODYSSEY Media Group Stylebook



ABSOLUTELY NO: 1. Editorializing sports articles 2. Never use "best" or "worst" 3. Avoid phrases like "looks like they will be" 4. Do not express "congratulations" or "good luck" sentiments 5. Never refer to a CCHS team as "our team"

NAMES IN PRINT: Position, First name, Last Name: head varsity tennis coach Stephen Hinson. In your first quote, use full name. After that, use only last name. —> example: first usage - Dr. John Menke —> subsequent usage – Menke NO: Judy or Jay (first names only), or Ms. Weller (use of titles) unless more than one source has the same last name or you’re writing a human interest story.


ODYSSEY Media Group Stylebook


ODYSSEY Star Players





To be a star player, an athlete has to have at least a 3.0 GPA so you have to keep that in mind when choosing star players. Make sure to have at least one girl and one boy from different sports, one varsity and one JV/C-team. Star Players goes at the end of the sports section, and can be either a half- (as seen to the right) or fullpage layout.

Star Players0

Star Players

ODYSSEY Star Players are selected based on their academic standing and commitment to teammates, their sports program and Clarke Central High School. Star Players are selected each month by the Sports staff based on interviews with players and coaches.



GRADE: 9 YEARS OF EXPERIENCE: I've been playing since I was really young, I'm not sure exactly how long. GPA: 4.0 GAME DAY RITUAL: I like to listen to music FAVORITE GAME MEMORY: I scored the game-winning goal. ROLE MODEL: I don't really have one, but lots of professional players inspire me. WHAT COACHES SAY: He shows up almost every day of the week before school to lift, goes on about his academic day, and he’s a very good student. He leads in the weight room, classroom, the soccer field -- and his skill, he operates at a very high level for a soccer player. -- Russell Armistead, head JV soccer coach

GRADE: 12 YEARS OF EXPERIENCE: It's my first year golfing, but I've swam all my life. GPA: 3.9 GAME DAY RITUAL: None. FAVORITE GAME MEMORY: The relationships I've made with my teammates. ROLE MODEL: My parents WHAT COACHES SAY: “Giorgia always brought a positive attitude and a strong work ethic to the team. She never missed a practice or a match. Giorgia was quick to cheer on a teammate and was always striving to better herself as a golfer.” -- Andrew Dean, head golf coach


Winter Sports BASKETBALL (girls): Carla Johnson BASKETBALL (boys): Andre McIntyre WRESTLING: Shane McCord


Spring Sports TRACK/ FIELD : Justin Jones SOCCER (girls): Chris Hulse SOCCER (boys): Chris Aiken BASEBALL: Adam Osborne TENNIS (boys and girls): Elliot Slane GOLF (boys): Andrew Dean GOLF (girls): Andrew Dean

SWIMMING/ DIVING (boys and girls): Emily Hulse ODYSSEY Media Group Stylebook


DICTIONARY 5 things to know - BYLINE 5 Things to Know: A segment in the Sports Section of the ODYSSEY Newsmagazine that showcases a sport that is not being represented in the current issue. A sports staff writer will be given the job of interviewing an athlete that can speak on five unique things people should know about a sport that the student body may find interesting.

Abbreviations: In most cases, do not abbreviate words unless you have previously spelled them out in your article. (Ex: Clarke Central High School becomes CCHS and Advanced Placement becomes AP.) • Do abbreviate state names when introduced with a city and the United States when used as an adjective. • Do not abbreviate: Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas and Utah • Do not abbreviate states in the body of a text • Do abbreviate months when followed by a specified date. • Do not abbreviate March, April, May, June or July • Do not abbreviate the days of the week Address: When sending a letter, you need to label the envelope with an address. The address should be ordered with the recipient’s name on the top 84

ODYSSEY Media Group Stylebook

line, followed by a second line containing the street address and a bottom line with the city, state and zip code. AP STYLE: The ODYSSEY Media Group uses AP Style to obtain consistency, clarity and conciseness throughout our copy. Beats: Each staffer is assigned a club, department or school occurrence each semester that they will report on every three weeks with a brief that is no more than 300 words in length. Along with a final draft containing at least two sources and hyperlinks, staffers need to submit audio from their interviews along with transcriptions, a photo that is relevant to their piece and a caption. Beats are mostly published on ODYSSEY Online. Bleeds: When using InDesign, to ensure that your visuals meet the edges of a magazine page when printed, you must drag the visual so that it expands onto the red line that outlines the page’s limit on the InDesign file. Blurbs: Much like a brief, blurbs are small articles ranging from 100 to 300 words. Blurbs are usually used in the Cultural Buzz segment of the newsmagazine's Variety Section in the forms of small reviews or as reviews for the website. Boiling Point: In each issue of the ODYSSEY Newsmagazine, the Managing Editor is allotted space for a 300 to 400 word editorial. Brief: Small articles that normally range from 150 to 300 words. Briefs supply content for the website and provide readers with updates on school developments that have occurred between each issue. Byline: A line of text that names the writer of an article. We use bylines for articles, visuals and

CAPITALIZATION - HEADLINE designs in both the ODYSSEY Newsmagazine and ODYSSEY Online. Capitalization: • We do capitalize: proper nouns, official class courses, athletic teams, Freshman Academy, Advanced Placement, JV and college degrees when abbreviated. ODYSSEY is always written in all capital letters, Media Group is capitalized. • We do not capitalize: a.m./p.m., freshman, sophomore, junior, senior, seasons, sports, a player’s position or a team’s competitive level. • Departments: We only capitalize the English, Spanish, French and Latin departments, but we never capitalize the word “department” itself. Caption: Text that accompanies visuals to give them a stronger connection to the article or piece that they are attached to. Captions are formatted as three sentences: the first sentence tells what is currently happening in the visual, the second gives background or past information for structure and the final sentence should be a quote from someone related to the visual who can supply further context. Copy: The main body text found in an article. Corrections and Omissions: A piece that can be found in the Viewpoints Section of the ODYSSEY Newsmagazine where the Newsmagazine staff recognizes and corrects copy and content errors made in the previously released issue. Cultural Buzz: A segment in the Variety Section that compiles a diverse collection of reviews on the latest music, movies, shows, apps and more in the style of blurbs that range from 100 to 300 words in length. Deck: A brief preview of an article located beneath the headline. The deck introduces the general idea of a piece in two to three sentences without giving away all of the five W's and H.

Drafts: During each production cycle for the production class, writers must turn in a rough draft and a final draft to their respective editors. Both drafts will have their own deadline date assigned at the beginning of the production cycle. All three drafts will have their own deadline date assigned at the beginning of the production cycle. Writers can submit one deadline extension form per semester. Editorial: An opinionated article about a specific subject. Editorials are not emotionally driven rants. Just like any other article, they must be supported with facts and information. Feature: An in-depth piece that combines the hard facts of a news article with the human interest values of a variety article to make a captivating 800to 1500-word story. Fresh Voice: A segment in the newsmagazine's Viewpoints section where either J1 staffers or guest writers write a personal blog to be featured in the Newsmagazine. Blogs are a personal type of piece that cover a topic that the writer is opinionated about or can speak on with personal experience. F-Stop/Aperture: This setting controls the size of the opening that light can pass through to your camera. The higher the F-stop, the smaller the hole which results in a darker image. Ghosts: The ODYSSEY Newsmagazine uses a small graphic of a gladiator helmet as a ghost for the end of their articles. Ghosts signify when an article has come to an end. Graphics: A computer-generated visual. Headline: An article title should be short and sweet while also giving the reader a hint to what the article is about. A common format used for headlines is “blanking the blank”; puns and alliteration can also be captivating headlines for a story. ODYSSEY Media Group Stylebook


HEADSHOT - MENU ITEMS Headshot: A close-up portrait of a staff member's face will commonly accompany pieces found in the Viewpoints section to further identify writers and guests in the Question of the Month or Thumbs segments.

Kerning: The spacing between letters when it comes to design.

Illustrator: An Adobe program that allows staffers to create illustrations and art that can be used as visuals for both ODYSSEY publications.

Leading: The spacing between lines when it comes to design.

InDesign: An Adobe program that staffers mainly use to design layouts and spreads for the ODYSSEY Newsmagazine. In Focus: A recurring segment in the ODYSSEY Newsmagazine where photographers from the ODYSSEY staff can showcase a community-related photograph that has no tie to an article in the magazine itself. Infographics: A graphic with facts and information attached. Interviews: Interviews should feel like a natural conversation between two people. The interviewer needs to come prepared with a list of questions that will help guide them throughout their interview. If your subject cannot meet in person, try to schedule a phone interview before resorting to email interviews. You always need to transcribe your interviews word for word. • Always ask to record before you begin conducting the interview • Ask who, what, when, where, why and how questions • TAKE NOTES!! • Be attentive and ready to stray away from your questions. ISO: This setting controls how sensitively one’s camera reacts to light. A lower ISO setting works better for bright environments while higher ISO settings work better for darker environments. 86

ODYSSEY Media Group Stylebook

Layout: The full design of an article including all of the copy, visuals and attributions.

Leads: The first two to three sentences of an article that hook the reader into the story and introduce them to the subject of the article. It should be 30 words at most and quick to the point. Letters from the Editors: In each issue of the ODYSSEY Newsmagazine, the Editors-in-Chief are each allotted a page for a 500- to 700-word editorial. Letter to the Editor: In each issue of the ODYSSEY Newsmagazine, the Viewpoints staff compiles letters from members of the Clarke Central High School community. The Letters to the Editor page contains five letters that express opinions on an article from each section of the previously published magazine. Masthead: A list of a newspaper or magazine’s editorial board, staffers, mission statements and policies. Menu items: On the last Thursday of every month, staffers must turn in one of the following options. Over the course of the year, each staffer will have completed one of each. • Blog/Vlog • SCENE @ Central • 300 word story • Review • Gallery • Q&A • Hot Topic • Journalism 1 Presentation

NUMBERS - QUESTION OF THE MONTH Numbers: For the most part, when using ODYSSEY style, spell out any numbers below 10. Use numerals when using numbers 10 and higher. The same ruling goes for ordinal numbers. Always spell out numbers when they are at the beginning of a sentence. • • Age and money: Numerals • • Time: Use numerals except when referring to “noon” and “midnight” and use a colon to separate hours and minutes. • Scores/ Team Records: numerals (EX: CCHS • beat Martinsburg High School 11-7) Nut Graph: Following the lead of a feature article is a small transition paragraph that displays the news value of a piece after the appeal factor has been introduced Our Take: An editorial located in the Viewpoints Section of the Newsmagazine that displays the staff ’s opinion on a subject matter that will be mentioned in an accompanying sister article later in the issue.

Photoshop: An Adobe program that allows staffers to edit visuals before placing them in layout or coding them.

Pitches: Each time a new production cycle begins in class, all staffers need to complete fully formatted pitches for two original brainstorm ideas they believe can become viable articles. A pitch specifies the who, what, when, where, why, how, angle, stakeholders and visuals the writer intends for an article to have. The LT will decide which pitches writers should pursue. Pull Quote: A quote from the copy of an article that has been enlarged to break up text and draw the reader’s attention. Punctuation • Apostrophe: Used in place of omitted letters

or in conjunctions to signify possession.The only section allowed to use contractions is Viewpoints. For proper nouns ending in “s,” no additional “s” is needed after the apostrophe (e.g., Boys/Girls soccer team, not Boy’s/Girl’s soccer team). Brackets: DO NOT DO IT Colon: The most frequent use of a colon is at the end of a sentence to introduce lists. Try to avoid using colons. Dramatic Emphasis: The colon often can be effective in giving emphasis. Comma: Use commas to separate items in a series but do not use a comma before the conjunction at the end of a series. Also use commas to separate equal adjectives. When a conjunction such as “and”, “but” or “for” links two clauses that could stand alone as separate sentences, use a comma before the conjunction in most cases. Use commas to set off information such as an age or hometown when being placed in apposition to a name. Dashes: Use dashes to make abrupt changes in a sentence. Hyphen: Use hyphens to connect two or more words so that they can act as an adjective to another word. Semi-Colon: Use semicolons to separate elements of a series when the items in the series are long or when individual segments contain material that also must be set off by commas. To link independent clauses: Use a semicolon when a coordinating conjunction such as ‘and,’ ‘but’ or ‘for’ is not present. Unless a particular literary effect is desired, however, the better approach in these circumstances is to break the independent clauses into separate sentences.

Question of the Month: Each issue, the Viewpoints staff is responsible for making a question that relates to the season, theme or current events happening when the issue is expected to be released. The staff then collects answers from the Clarke Central High School community. ODYSSEY Media Group Stylebook


QUOTES - Visuals Quotes: After an interview, writers are responsible for transcribing the interview word for word. The interviewee’s statements can be used as quotes in the writer’s article unless the source asked to go off the record before their statements were given. If in a quote, the source refers to someone with a pronoun, the writer may need to replace that pronoun with a title and a name to clarify who the source is speaking about. Ex: “He likes pickles,” Smith said. BECOMES “(Clarke Central High School junior John Spark) likes pickles,” Smith said. • Format one: “Transcribed word-for-word quote,” source said. • Format two: “Transcribed word-for-word quote,” source said. “Transcribed word-forword quote.” Reviews: A 100- to 300-word blurb that critiques relevant music, restaurants, apps and other pieces of pop culture. Shutter Speed: This setting controls how long the camera’s shutter is open for. Spread: A story layout that is spread over two pages side-by-side. Star Players: A segment in the Sports Section that showcases two Clarke Central High School star athletes each issue. These athletes are decided by their performance in their respective sports and GPA.

Viewpoints staff then creates a new catchy headline and deck to give the readers an idea of what the articles are about. Titles: An introduction to a new source being cited within an article. • When you first introduce a source in an article, you need to introduce them with a full title and their first and last name. Titles are placed before a person’s name (EX: Clarke Central High School junior Shana Pierce). • If a title is extremely long, list the source’s name, follow it with a comma and the long title and then end it with another comma along with the rest of the sentence (Ex: Shana Pierce, social studies department chair and nationally acclaimed puppet enthusiast ranked fifth in the nation, said.) • If a title is formal, it must be capitalized. If a title is informal or does not have a name attached, then it should not be capitalized. Tombstoning: The placing of a headline on the center of a page. Tracking: The spacing between words when it comes to design.

Transition: Text that guides readers from one quote to another in an article. Never restate what was said in the previous quote or what is going to be in the next quote. Transitions need to fill in the information that sources do not explicitly give Stroke: An InDesign tool that allows you to change in their quotes and should be no longer than 70 the weight of lines, text boxes and shapes. words. Text Wrap: An InDesign tool that allows users to wrap text around an embedded object such as a photo or shape. Thumbs: A segment in the Viewpoints Section of the newsmagazine where the ODYSSEY staff compiles a list of positive news going into the issue and a list of negative news going into the issue. The 88

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Typeface: The font style used throughout a publication. Visuals: Photographs, graphics, infographics, cartoons, drawings or art. Do not use them for the purpose of filling in space. Visuals are meant to give further context to an article.

2019 - 2020 ODYSSEY STAFF CONTRACT Name _________________________________________________

Date ________________

Participation in the ODYSSEY requires students to take responsibility and exhibit a high degree of maturity and good judgement. As members of a group that produces a concrete product that will be distributed to and read both by students and adults, those named to the staff can expect to be held to accepted journalistic standards and ethical practices. As individuals, they are recognized by many as representatives of the magazine, whether actually on assignment or not. Signing this document shows that you agree to the rules listed below: 1. I will not take advantage of the freedom given to staff members to leave class in order to cover assignments and do other work for the paper. I will not use journalistic duties as an excuse for doing assignments for other classes, playing around outside of class, disturbing other classes or leaving campus. 2. I will meet deadlines for assignments, rewrites and other newspaper projects. If I find that it may be difficult or impossible to meet a deadline, I will inform the editor and/or adviser at the earliest possible moment, realizing that there will be consequences in the form of my grade for my inability to meet said deadline or produce said article for the paper. 3. I agree to show loyalty to the staff and the newspaper. I will not “put down” the publication or staff decisions, nor make use of any privileged information I may have gained in an unethical, unkind or “gossiping” way outside of Room 231. I will respect the integrity of my publication, the team excellence, ethic of my fellow staffers and will work to promote unity rather than division within the team. I agree to provide coverage within the publication that is at all times fair, objective, complete, honest and not in any way libelous, contemptuous, obscene or in questionable taste. 4. As a representative of the newspaper staff, I agree to abide by standards of good behavior, avoiding rudeness and disrespect to both students, faculty, guest and those we interview. I realize the ability of a student press to cover sensitive issues may be questioned if individual staff members are observed acting in a childish or irresponsible manner. 5. I understand that as a staff member, I will need to accept story and work assignments which require out-of-school time to complete. I agree to spend the time necessary, at the time it is necessary, for optimum production progress and to meet the deadlines of the class and the printer, Greater Georgia Printers. I further agree that if I am ill or unavoidably absent when my assignments are due, I will notify the editor and adviser as soon as possible and make the necessary arrangements to complete the work. 6. I will wear my staff press pass every day to class and bring my staff stylebook each day. I will maintain the cleanliness of my lab station and my section table. I understand that failure to abide by the terms of this pledge will result in negative consequences in my grade for this class and could lead to my dismissal from the staff or other disciplinary action. Signed _____________________________________________ Date_________________________ (Student) Signed_____________________________________________ Date_________________________

(Faculty Adviser)

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2019-2020 ODYSSEY Staff Manual  

2019-2020 ODYSSEY Staff Manual