Business management with a major in Marketing

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of Business Management with a Major in Marketing

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Odisee University College Department of Business Studies Warmoesberg 26 1000 Brussels Phone +32 2 210 12 11

Programme Coordinator

Disclaimer Without limiting the generality of the foregoing, this may include changes to programs, courses, fees, regulations and policies or schedules.

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Stefaan Debrabandere stefaan.debrabandere@odisee.be Phone +32 2 609 88 07 Mobile + 32 479 70 97 14

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V.U. : Mia Sas, Warmoesberg 26, 1000 Brussel © 2016

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• Saturday 25th June, from 9.30 am till 1 pm

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“For me the BBM is very interesting because it is so international.

There are people here from every corner of the world. It is also great being based in Brussels as it is such a centre of business as well as being amazing culturally diverse.

I also like the way the courses are taught. The focus is on the practical application of knowledge, with many of the lecturers having extensive experience in their chosen fields.”

• Saturday 23rd April, from 9.30 am till 5 pm

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• Wednesday 9th March, from 1 pm till 5 pm

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If you obtained a degree that is awarded by an institute of the Flemish Community in Belgium, you can register directly with no further formalities.

METRO BEURSBeurs If you obtained a degree of secondary education awarded by an institute of the French or German Community in Belgium, or an international degree, METRO please consult the website for more information: BEURS 5/6 www.odisee.be/bbm

Jolyan (UK) studies the BBM

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In any modern professional environment ‘work, reflection and knowledge acquisition’ go hand in hand. Business students at Odisee prepare for this combination of learning and work. Our education is based on a combination of knowledge and practical training. In our courses we combine the latest theories, knowledge and practices. The more they progress in their studies however, the more students participate in projects that are practice based. They get to know the business world via cases, business games, workshops and seminars.

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Admission

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The tuition fee for all students who wish to enroll for the Bachelor of Business Management programme at Odisee is 890 EUR (in 2016-2017). Please consult the website for more information: www.odisee.be/bbm

Odisee is the result of a merger between two Flemish university colleges, Hogeschool‑Universiteit Brussel and Katholieke Hogeschool Sint‑Lieven.

For years both institutions were forerunners at the top of Flemish higher education. With Odisee both university colleges have started a new and very ambitious story in which our students (you!) will play a central role.

Odisee University college offers six fields of study and 25 bachelor trainings on campuses in Brussels, Ghent, Aalst and Sint-Niklaas.

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Tuition fee

About Odisee University College

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Practical information

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BACHELOR IN HET ONDERWIJS: SECUNDAIR ONDERWIJS

www.odisee.be/bbm

Economie Hander-burotica

www.odisee.be/bbm

BACHELOR OF

Business Management with a Major in Marketing Major marketing companies are constantly looking for spirited commercial staff or marketing people.

Are you flexible, do you feel that you have a commercial talent and that you have good communication skills? Do you have a keen interest in the exciting world of marketing and communications, distribution, sales, event management and international business? Then you will love our Marketing Major.

Focus on practice and variety We offer a practice-oriented training but we always have an eye for the strong theoretical underpinnings. Our students learn from practical projects which partner companies offer us as team assignments: e.g. market research projects, event organization, drafting a communication and a marketing plan. Sometimes we also work with business case simulations. Finally students must always present their advice to a panel of professionals.

They develop a broad range of skills in the field of marketing (including e-marketing), ICT and communication in foreign languages. We also encourage our students to develop excellent social skills which must help them develop business contacts.

Intense contact with companies Intense contacts with business is the core characteristic of your practicebased marketing Bachelor study. Guest speakers, company visits and incompany-projects help you discover what doing business in real companies is all about.

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In your second year you get a taste of life in a sales practice in a company of your choice for two weeks.

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In your third year you will have a three-month internship in Belgium or abroad to become familiar with the expectations and requirements of business life.

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In the last year of your training a Bachelor thesis and an in-company project are on the program: this enterprise education equips you with the attributes, capabilities and skills that enhance your employability and enable you to be entrepreneurial.

Creating your specialist niche Our marketing training has three critical cornerstones: specialist marketing study, foreign languages and computer science. The specialist study covers everything ranging from broad marketing to very specific marketing niches. Business cases support everything we teach.

Guest speakers, conferences, company visits, workshops and projects are all part of our training. Moreover, according to your interests and future plans, you can take a number of electives such as Event Management, Retail and Shop Management, Relationship Marketing, Business Strategy, Spanish, Real Estate Management...

STUDY PROGRAMME This is the curriculum of your Bachelor of Business Management with a major in Marketing. Small alterations are possible. Please consult the website for the most recent programme.

Electives in the third year Choose elective modules to add up to 60 credits: Quality Management (3 ECTS) Innovation and the young international Entrepreneur (4 ECTS) Human Resources Management (3 ECTS) Business Strategy (3 ECTS) Doing Business in Europe (3 ECTS) Real Estate Management (3 ECTS) Communication management (3 ECTS) Marketing management Practice: Business Game (3 ECTS) Students who are French speaking or who graduated from a Flemish school and consequently have an adequate level of French must take the course unit ‘French communication advanced’ from the Dutch-taught Bachelor programme. Students who have no or little knowledge of French are expected to choose one of the following modules.

- Intensive Spanish - Intensive French

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2 Nederlands 1 and 2 can only be taken by students who are native speakers of Dutch.

Study Programme UNITS AND MODULES BUSINESS ORIENTATION Micro- and macro economics Principles of law Principles of accounting & budgeting Business organisation Projectwork Religion, philosophy and business ethics Legal issues of commercial topics

BUSINESS COMMUNICATION : LANGUAGES & ICT English communication advanced LANGUAGE OPTION 11 French communication advanced Intensive French Intensive Spanish Nederlands 1 or academic writing² Nederlands 2 or business communication and reporting techniques² ICT and organisation ICT & marketing MARKETING ANALYSIS Market research & analysis Consumer behaviour, market research & analysis

MARKETING MANAGEMENT Marketing Marketing planning and marketing mix strategies Marketing communication & interactive marketing Project management and commercial budgeting Project work International marketing Retail-nonprofit and social marketing Digital marketing communication

COMMERCIAL MANAGEMENT/SUPPLY CHAIN MANAGEMENT Sales and purchasing Foreign trade, transport & logistics Account management Sales techniques and sales traineeship Sales organization

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LEARNING IN AN ACTIVE CONTEXT Seminars Business project marketing Bachelor thesis Work placement in Flanders Or Work placement in or outside Europe Or Study mobility in or outside Europe

Where will you work?

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Master of Business Administration (KU Leuven Campus Brussels)

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Lars is marketing manager at TomTom

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Marketers have a wide range of job possibilities. The number of job offers and the variety of the sectors in which you can start are impressive.

Here is only a small selection of jobs you can do with a marketing degree: product manager, market researcher, communications or publicity officer, sales manager, employee, sales officer ...

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As a marketer you’re always looking for new ways to satisfy your target group’s needs and to market products or services.

You will advise on new markets and products. You manage smart communication campaigns and other ways to make a product or a service more desirable. Marketing and sales tasks often go hand in hand. One thing is certain: the job never gets boring.

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“TomTom is an international company that produces GPS devices and software. For several years, I have been the head of the marketing and sales team. My training in Business Management with a Marketing Major was the ideal preparation for this position. Every day I make good use of the marketing techniques I studied at Odisee. My excellent communication skills in foreign languages are a real asset.”

KU Leuven is one of the high-ranking universities worldwide. When you hold your Odisee University-College Bachelor of Business Management degree, you have access to the Master of Business Administration (MBA) from KU Leuven Campus Brussels via a bridging programme. This MBA is a one-year Master’s programme taught in English (60 ECTS). It has an international focus and is designed to provide you with academic knowledge as well as hands-on expertise, enabling you to be successful in international management positions.

All candidates for a Master in Business Administration must elect a major programme from the following options: •

International Business Management

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Business Information Management

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International Relations

More information: www.kuleuven.be/ma/mbabx

Go international!

Hundreds of the third year bachelor students at Odisee have already got an Erasmus scholarship and have spent a part of their training abroad. Often they perform their internship in a company abroad. The Business Department at Odisee also welcomes about 30 students from foreign partner colleges and universities every year. Odisee Bachelor students can also apply for master’s degree programmes at various universities abroad.