WELCOME TO Endgame Collectibles BRAND GUIDELINES
These guidelines will instruct you on how to use our brand identity effectively, to ensure all brand communications and identity look and sound the way we intended. This document will take you through the following sections: strategy, logo, colour, typography, illustration, expressions, which come together to make the Endgame Collectibles brand.
Introduction Brand Story Logo Colour Typography Photography Assets
THE BRAND STORY
Welcome to Endgame Collectibles, your ultimate destination for comic book and TCG enthusiasts!
Nestled in the heart of Letterkenny, our store features an extensive array of comics and graphic novels, TCG and tabletop, as well as new and exclusive collectibles to cater for both newcomers and seasoned collectors. Here at Endgame Collectibles, we celebrate the thrill of superhero adventures, the intrigue of graphic storytelling, and the strategic excitement of TCG and tabletop showdowns.
Introduction Brand Story Logo Colour Typography Photography Assets
THE Endgame Collectibles LOGO IS THE MOST RECOGNIZABLE ELEMENT OF OUR VISUAL IDENTITY. THE LOGO MARK EMBODIES OUR BRAND VALUES. NOTHING MORE, NOTHING LESS. IT SHOULD BE USED TO CAPTURE THE ESSENCE OF THE Endgame Collectibles BRAND. THE FOLLOWING GUIDANCE WILL SHOW YOU HOW TO MOST EFFECTIVELY USE OUR LOGO.
Introduction Brand Story Logo Colour Typography Photography Assets
PRIMARY LOGO
Our logo is inspired by the mature and gritty aspect of street level superheroes. Taking inspiration from such anti-heroes as Daredevil, Deadpool & the Punisher we crafted a sleek and bold logo that packed a punch.
Introduction Brand Story Logo Colour Typography Photography Assets
LOGO COLOUR
Use the elements in your piece of communication to determine the colour of your logo for maximum contrast and clarity.
If your background is light, you should be using our charcoal logo. If your background is dark use the red variation, and use the off white variation on coloured backgrounds where applicable, otherwise refer to the charcoal variation.
Over photography, you may use white, but be sure it is clear and legible.
Never use the logo in any of the secondary colours.
Introduction Brand Story Logo Colour Typography Photography Assets
CLEARSPACE
Minimum Size
For clarity across digital and print applications our logo should never be reproduced at any size below the adjacent guidance.
Clear Space
For our logo to look the part, our logo needs space to stand out. We have defined parameters to make sure no other elements enter this clear space.
Introduction Brand Story Logo Colour Typography Photography Assets
SECONDARY LOGO
Our secondary logo can be used in place of the primary where applicable if the provided space allows for. It should follow the same colour and application restrictions as the primary at all times.
Introduction Brand Story Logo Colour Typography Photography Assets
WE LOVE OUT LOGO. PLEASE TREAT IT WITH RESPECT.
Introduction Brand Story Logo Colour Typography Photography Assets 1 2 Don’t alter the angle. Don’t add a gradient. Don’t make it 3D. Don’t stretch it. Don’t add space between words. Don’t outline. Don’t use multiple colours. Don’t squash it.
OUR ICON
Our icon is an extension of our identity, and should be treated the same as both the primary and secondary logos.
Introduction Brand Story Logo Colour Typography Photography Assets
ICON SIZE & SPACE
Minimum Size
For clarity across digital and print applications our logo should never be reproduced at any size below the adjacent guidance.
Clear Space
For our logo to look the part, our logo needs space to stand out. We have defined parameters to make sure no other elements enter this clear space.
Introduction Brand Story Logo Colour Typography Photography Assets
1px
1px 1px
1px
ICON IN USE
Use the elements in your piece of communication to determine the colour of your logo for maximum contrast and clarity.
If your background is light, you should be using our charcoal logo. If your background is dark use the red variation, and use the off white variation on coloured backgrounds where applicable, otherwise refer to the charcoal variation.
Over photography, you may use white, but be sure it is clear and legible.
Never use the logo in any of the secondary colours.
Introduction Brand Story Logo Colour Typography Photography Assets ENDGAME COLLECTIBLES
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OUR ICON IS JUST AS AWESOME. PLEASE TREAT IT WITH RESPECT.
Introduction Brand Story Logo Colour Typography Photography Assets 1 2 Don’t alter the angle. Don’t add a gradient. Don’t make it 3D. Don’t stretch it. Don’t alter the letter size. Don’t outline. Don’t use multiple colours. Don’t squash it.
PRIMARY COLOURS
Endgame Collectibles uses a tritone
primary colour palette consisting of Red, White and Black.
Introduction Brand Story Logo Colour Typography Photography Assets RED MENACE #A51E22 RGB: 165.30.34 CMYK: 24.100.99.28
#F4F4F3 RGB: 255.255.255 CMYK: 03.02.02.0 DARK CHARCOAL #323232 RGB: 220.225.203 CMYK: 70.63.62.59
LIGHTHOUSE
SECONDARY COLOURS
Our secondary colour palette samples from additional comic book tough guys with the intention to optimise contrast. OXFORD BLUE
Introduction Brand Story Logo Colour Typography Photography Assets
#00264B RGB: 0.38.75 CMYK: 100.86.41.43 SUNFLOWER
#FFCB04 RGB: 255.203.4 CMYK: 0.20.100.0 PURPLE DREAMER #670167 RGB: 220.225.203 CMYK: 67.100.26.17 ROSEWOOD BROWN #6D3419 RGB: 105.52.25 CMYK: 36.78.95.44
ISLAND
COLOUR COMBINATIONS.
The following are all the approved colour combinations that can be used to promote the brand, it is vital to ensure contrast is retained, therefore you must avoid all combinations with low contrast.
Introduction Brand Story Logo Colour Typography Photography Assets
PRIMARY TYPE
Endgame Collectibles BentonSans
ExtraComp Black as our primary type. This is to be used across all areas of promotion and advertising where applicable.
BentonSans ExtraComp Black
I didn't ask to be super, and I'm no hero.
BentonSans ExtraComp Black
Introduction Brand Story Logo Colour Typography Photography Assets abcdefghijklmn opqrstuvwxyz ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890!@£$%^&*()
A a B b C c
B C
TYPE Introduction Brand Story Logo Colour Typography Photography Assets A
With great power there must also come great responsibility! abcdefghijklmn opqrstuvwxyz ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890!@£$%^&*() abcdefghijklmn opqrstuvwxyz ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890!@£$%^&*() Anime Ace 2.0 BB Anime Ace 2.0 BB Anime Ace 2.0 BB Bold Endgame Collectibles Anime Ace 2.0 BB as our secondary type. This is to be used sparingly across all areas of promotion and advertising to show z
SECONDARY
Large Headlines: Anton Regular
TYPE HIERARCHY
Whenever we write and design copy, please ensure to use the following examples as guidance.
HEADLINE EXAMPLE
Smaller Headlines: Gotham Bold
Smaller headline example
Sub-Headlines: Public Sans Medium (wide letter spacing)
SUB-HEADLINE EXAMPLE
Body Copy: Public Sans Regular
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Annotation: Public Sans Medium
Annotation examplez
Button: Public Sans Medium
Find out more
Introduction Brand Story Logo Colour Typography Photography Assets
TYPE COLOUR IN USE
When combining our primary colours in a piece of communication, always try to ensure legibility. Do not layer bright colours on top of another or dark colours on top of another in a way that would make something difficult to read.
Here are our approved colour combinations.
ENDGAME COLLECTIBLES ENDGAME COLLECTIBLES
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Introduction Brand Story Logo Colour Typography Photography Assets
ENDGAME COLLECTIBLES ENDGAME COLLECTIBLES
Sometimes we use colour to highlight certain words for emphasis. The highlight colour should be brighter than the rest of the sentence or paragraph.
Additionally we use our secondary font to establish contrast.
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Introduction Brand Story Logo Colour Typography Photography Assets
HIGHLIGHTS
PHOTOGRAPHY
At Endgame Collectibles we pride ourselves in supplying the best of the best. This also applies to how we merchandise, showcase and promote our wide range of stock. Any photograph assets should be cleared before use for promotion.
Introduction Brand Story Logo Colour Typography Photography Assets
BRAND PATTERNS
We also have our own brand pattern we like to use to add a little more flair and personality to plain backgrounds. These patterns should be used sparingly across applications. If the pattern make text illegible, please do not use them.
Introduction Brand Story Logo Colour Typography Photography Assets