2025 Mike Petro Listing Presentation

Page 1


Powerfultogether

? Your property

? Your partner

? Your advantage

Partnership matters

Thank you for the opportunity to show you the difference Ocean Sotheby?s International Realty can make as your partner

Our job is to make selling your home easier from start to finish. And we have the experience and expertise to do just that. What we?d like you to remember is simply this: Together, we will succeed.

At Ocean Sotheby?s International Realty, we have everything in place to deliver like no one else. We?ll work with you as a true partner and guide you through each step of your journey This brief presentation will show a comprehensive plan, including the mobilization of our resources and partnerships to reach the right audience of buyers.

Thank you once again for your consideration. We would be honored to represent you.

Yourproperty

Theattention yourpropertydeserves

At Ocean Sotheby?s International Realty, we understand that each property and seller is unique, so we offer you an exclusive tailor-made strategy. We execute that strategy by combining our vast experience, innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world.

Yourcommunity isourcommunity

We live here too. So we know the neighborhood, schools, and shops from the inside out to sell potential buyers on the value of the area. Better yet, we know and understand the people that make up this community.

$ 1.14 million Average sale price in this area for 2024 $ 2.1 billion

Total sales volume for the Key West Association of Realtors in 2024 90 Average days on market in 2024

Check

You?lllike thewaywework

Together we?ll follow a proven path to success

1

PREPARING YOUR PROPERTY

We?ll work together and leverage our award-winning sothebysrealty com website to showcase your property in the very best light. 2 3

FINALIZING YOUR MARKETING PLAN

We?ll provide you with an in-depth plan for unrivaled worldwide exposure

LAUNCHING YOUR SALE

This is the big day when we announce your listing to the world.

REPORTING YOUR PROGRESS

We'll keep you in the loop all along the way with access to our live data dashboard as well as showing details and feedback.

4 5

CLOSING THE TRANSACTION

We?re with you every step of the way, from due diligence to signature of the deed.

What havewedone forourclientslately?

$5,000,000

$5,800,000

SUGARLOAF

$13,465,37193

$5,500,000

$5,400,000

KEY, FLORIDA
SUNSET KEY FLORIDA
SHARK KEY, FLORIDA

Theright price getsthebestresult

Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price. We will carefully analyze the market using our local expertise to determine the optimal price for your property.

Yourpartner

MikePetro

Mike has over 18 years of experience in residential and commercial real estate in Key West and the Florida Keys. Originally from Connecticut, Mike moved to Ft Lauderdale in 1990, where he worked for a Fortune 500 company as a Regional Sales Director until 1997 when he decided to go into business for himself In 2000, Mike sold the business and moved to Key West. Mike worked at the Key West Citizen as a Sales Manager, developing the local real estate advertising market During that time Mike got his real estate license and became a full-time real estate professional.

Mike is the Past President of the (KWAR) Key West Association of Realtors During his time serving as a board member for KWAR, Mike was the acting Government Affairs Director working in conjunction with the Miami Association of Realtors to promote real estate concerns such as homeownership, affordable housing, and runaway insurance premiums

Mike has successfully worked with many foreign buyers and sellers

and has his (CIPS) Certified International Property Specialist designation Additionally, Mike has extensive experience working with mortgage servicers and banks to assist sellers and buyers of bank-owned and distressed properties and has his (SFR) Short Sale and Foreclosure Resource designation

Mike is married with 4 children and has been very involved in the local community. He is the past president of the Rotary Club of Key West, where he established the Edward B Knight scholarship fund Mike also served on the Naval Air Station Key West Restoration Board and coaches youth soccer

Mpetro@oceansir com 305 896 7300

Yourbrokerage

Ocean Sotheby?s

International Realty has been locally owned and operated since 2010. The firm of over 55 full-time real estate agents led by industry veterans Russell Post, Sebastian Del Negro and Lauren Varney focuses on providing unrivaled representation for customers along the Overseas Highway from Key Largo to Key West

In 2010, the firm affiliated with the Sotheby?s International Realty brand, becoming the local connection to a global brand skilled in marketing unique properties at every price point nationally and around the globe

The Key West office is located in old town Key West and off the world famous and highly trafficked Duval Street Known for its live-and-let-live attitude,tropical climate, history,and seemingly continuous happy hour,the island of Key West is renowned

for converting vacationers into residents It is also known for its historic and unique real estate, which includes vacation rentals, and some of the most elegantly restored homes Our brokerage staff offers unsurpassed service to our clients. Our agents are thoroughly familiar with the neighborhoods in this area, and with all aspects of sales, including the demands of the luxury market.

At Ocean Sotheby's International Realty, our mission has always been clear: to offer Floridians a luxury real estate experience through our words, actions, and integrity, regardless of a price point

Ocean Sotheby?s International Realty ? Key West office

1075 Duval Street, Suite 15C, Key West, Florida 33040 United States

O: +1305.294.1117

Thereviewsspeakfor themselves

"Asarealestateprofessionaland licensedrealestateagent I stronglybelieveinworkingwith thebestrealestateagent and agencyinthemarket. I askeda highlyrespectedrealestate brokertoidentifythebest agent &agencyforpurchasinga propertyinKeyWest,FL. After interviewingover10KeyWest agentshereferredmetoOcean Sotheby?s.Ouragentremained professionalandconfident that wewouldfindthepropertyand locationthatwedesiredand wouldn? t let anyonestandinour way. Wewereverypleasedwith theperformancethroughout the process."

"Wemadetheright decisionwithOcean Sotheby'sInternational Realty.

TheOceanSotheby'steam issokind,& professional. Theyaretheabsolutelythe best combinationfor success!"

SCOTT
Key West, FL
STEVE Marathon, FL

Key Largo, FL

"OceanSothebys

International issuperior to all of theother luxury companiesintheFlorida Keys."

Key West, FL

"Our KeyWest agent wasa delight towork withand answeredall questionsand concerns.Wehavehad manypropertiesover the years.If weareinthe market againwewouldcall her"

TONY
ISABELLA

Sotheby?sis morethan justourname

Over the last two centuries, Sotheby?s auction house has built an iconic brand with unparalleled prestige. Today, Sotheby?s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service. We harness the global power of the Sotheby?s name and its proprietary database of 700,000 clients to create unique opportunities and introduce your property to the most qualified buyers all around the world.

Global sales volume 2023, USD billion

26,30 0 Sales associates

1,10 0 Offices worldwide

52 Million sothebysrealty.com visits in 2023 # 1

Most profiled real estate company in the news

1+ Million Engaged social media followers

88 Million Videos played in 2023 1744

The year our heritage began

$ 4 83+ million In sales volume in 2024

3 Offices in Monroe County

$ 103+ million Total sales volume in the Key West office

AVERAGE

Sales price of $1.142,500 in Key West office

TOP RESIDENTIAL SALE

Throughout the Florida Keys

TOP COMMERICAL SALE Throughout the Florida Keys

Youradvantage

Ourworld isyours

Sotheby?s International

Realty is the only truly global luxury real estate company with 26,300 advisors working in 1,100 local offices across 83 countries and territories. Our unparalleled network works together to meet your needs and expectations.

ON L I N E EX PERT I S E

Ourreach bringstheworld toyourhome

We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO Sothebysrealty com enables millions of visitors to immerse themselves in engaging videography, impactful photography, and inviting virtual tours.

sothebysrealty com visits in 2023 Languages

49% 41% 88M

Visitors from outside the U.S. Organic search traffic Videos played in 2023

Sources: Google Analytics, Brightcove, and Listrac ? Full Year 2023

We work with the best online and print publishers to drive better performance and more return for our clients on a local level and around the world.

StockIsland,Florida Sunset Key, Florida
KeyWest,Florida

Ourconnections becomeyourconnections

The Sotheby?s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day Additionally, our YouTube channel has more subscribers and video views than any other real estate brand.

PRESS EX POSURE

Ourreputation isyouradvantage

Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property We are the most profiled luxury real estate brand in the news.

First Half 20 24

Press Share of Voice

Sotheby?s International Realty

Compass

Coldwell Banker

Douglas Elliman

Engel & V?lkers

Berkshire Hathaway HomeServices

Keller Williams Realty

Christie?s International Real Estate

Leading RE

Knight Frank

Ourhigh-endresearch deliverstop-endresults

The secret to our expertise in high-end residential markets is our endless research

Our bi-annual Luxury Outlook report provides current data on trends and consumer behavior in residential markets around the globe. Naturally, the more insights we have into a market, the more we can help our clients make informed decisions.

SOT H EBY ?S CON CI ERGE A UCT I ON S

Sotheby?s is well known for auctioning works of fine art, antiques, jewelry, watches, wine, and cars to high-net-worth individuals. But it?s also a valuable option for select properties. In fact, auctioning a property can accelerate the timing of a sale to as little as 60 days

Exclusiveaccess toultra-luxurybuyers

Our unique relationships help us connect your listing with ultra-high-net-worth buyers that even superior marketing can? t reach alone. These buyers understand that Sotheby?s International Realty represents the finest opportunities available in every market.

You?llseetheresults astheyunfold

We provide data on the web traffic for your listing and the number of showings. This helps steer the sales strategy along the way and guide informed decisions.

Trust builds alastingrelationship

Thank you again for this opportunity to share our qualifications We would love to work with you and show you why we?ve earned the trust of so many clients. Trust, of course, is all about comfort. It?s about feeling at home. Which is exactly how we want you to feel all the way to your new one.

One of the world?s most trusted and respected brands

Known for unsurpassed service

The only luxury real estate company with a true global reach

Experienced agents with local insights and worldwide connections

Exclusive access to highly qualified global clientele

Award-winning website with 48 million visits per year

Exclusive media relationships increase your exposure

Unique content promotes your property to a select audience

Most viewed real estate channel on YouTube

One million engaged social followers

Comprehensive and customized plan for your home

© 2025 Sotheby?s International Realty All Rights Reserved Sotheby?s International Realty®is a registered trademark and used with permission Each Sotheby?s International Realty office is independently owned and operated,except those operated by Sotheby?s International Realty,Inc This material is based upon information which we consider reliable but because it has been supplied by third parties,we cannot represent that it is accurate or complete and it should not be relied upon as such Equal Housing Opportunity

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