OC Today WWW.OCEANCITYTODAY.COM
DECEMBER 15, 2023
SERVING NORTHERN WORCESTER COUNTY
NEW FOOD
TWO EATERIES INCOMING
Owner of Spain Wine Bar plans fine dining spots for OC and Ocean Pines – Page 11
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Ad agency gets specific with targets Will engage influencers, try AI with its new campaign
HUNTER HINE/OCEAN CITY TODAY
SEA STAR
A common sea star finds itself on the rock near Stinky Beach in West Ocean City after, presumably, searching for sea snails, mussels, barnacles and other small shellfish on which it might dine. Notably, this particular specimen sports a length of leader from a fishing line on the left in the photo above. Lucky for the sea star, there was no hook attatched.
By Hunter Hine Staff Writer (Dec. 15, 2023) As part of its 2024 media plan, BVK, the Milwaukee, Wisconsin advertising agency handling Ocean City’s marketing, intends to use several data companies and artificial intelligence (AI) to analyze and attract tourism to the resort. At a special City Council meeting Monday afternoon, and again at a stakeholder breakfast at the convention center Tuesday morning, staff from BVK reviewed their 2023 media plan and outlined the company’s objectives for marketing the city in 2024. The company’s targets include appealing to more specific groups of consumers by inviting social media influencers and journalists to the resort, promoting the offseason and employing AI-based marketing. See BVK Page 4
Offshore boat racing to return to resort June weekend set to take to sea while air show shifts to August in summer ‘24 By Mallory Panuska Managing Editor (Dec. 15, 2023) With the Ocean City Air Show moving to August this year to accommodate a new headliner, the second week in June is wide open to welcome the return of an event set to happen much closer to land — or more specifically, water. At a work session Tuesday, City
Council members unanimously advanced details of the Race World Offshore, or RWO, Powerboat Race, set tentatively for June 8 and 9 in and around Ocean City. The event is slated to feature 60 participating vessels of various classes and sizes driving around a 5mile loop through the bay from Sunset Avenue to 29th Street. Special Events Director Frank Miller said the town is set to serve as a producer for the spectator side of the event by providing elements such as a dry pit at the convention center
and hosting people in town. The organizer, RWO Offshore, will manage the participants and the water-based race course. The finish line will be at 16th Street, with primary viewing from 14th to 18th streets.
“It’s really no different than the air show,” Miller said of the viewing area. The dry pit area, which will include primary racing boat public access, boat wash sites, potential vendors See JUNE Page 6