OC Today WWW.OCEANCITYTODAY.COM
NOVEMBER 4, 2022
ELECTIONS
CANDIDATES WEIGH IN
State, county, federal contenders give opinions on local issues — Coverage starts on page 16
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Election will settle questions Officials’ pay, ad money await voters’ decisions, as does City Council contest
MALLORY PANUSKA/OCEAN CITY TODAY
The digital sign in front of the Ocean City convention center on 40th Street displays a notice for the 2022 municipal election with candidate and ballot questions signs erected below.
By Mallory Panuska Staff Writer (Nov. 4, 2022) Ocean City voters have just a few more days to mull over their choices for three City Council seats and a trio of ballot questions before the polls for the municipal election open on Nov. 8. The city’s election will run parallel — literally — to the county, state and federal midterms, with voters reporting to one hall of the Ocean City convention center on 40th Street to cast municipal ballots, and another for the other races. The polls will open at 7 a.m. Tuesday and close at 8 p.m. Returns are See TURNOUT Page 4
Ocean City smiles at new logo New campaign’s unveiling winks at market with eye on hyping carefree visits By Mallory Panuska Staff Writer (Nov. 4, 2022) In a grand display of dozens of smiley faces sporting “OC” as their eyes, the team of marketing professionals hired to reimagine and revitalize Ocean City and its brand gave a sneak preview of the fruits of their labor at a ceremony last week. For several weeks, the “OC” smiley face — a logo members of the BVK
marketing team reached in an “a-ha moment” during brainstorming sessions over the last year — has been popping up on digital and print advertising materials. Piggybacking on that, a new tagline “Somewhere to Smile About” accompanies the graphic on a batch of videos, commercials, social media campaigns, swag, and more. And at an exclusive event for stakeholders and select community members on Oct. 27, the
details were unveiled publicly for the first time. “This is a really exciting moment for all of us as we’ve worked really hard to learn all that we can about Ocean City to really position it for success,” Stephanie Barkow, the senior vice president of brand strategy and research for BVK, said of the new brand at the event. Barkow joined several of her colleagues in explaining how they arrived at the “Somewhere to Smile About” concept and logo. Tom Perlozzo, the city’s director of tourism and business development, See NEW Page 3
Matt James
Mark Paddack
Carol Proctor
Will Savage
