2/28/14 Ocean City Today

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OC Today WWW.OCEANCITYTODAY.NET

FEBRUARY 28, 2014

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POST-SEASON SUCCESS Ten Stephen Decatur grapplers will compete in 4A/3A South Regional tournament – Page 29

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Brewery gets through arduous city approval Storage of grain, malt must be contained inside 56th St. bldg.

OCEAN CITY TODAY/ZACK HOOPES

Ocean City Brewing Company owner Josh Shores with one of the long tables – made from wood left over from The Adkins Company – that the 56th Street brewery hopes will provide a pub vibe to the cavernous space.

By Zack Hoopes Staff Writer (Feb. 28, 2014) After two months spent ascending to the highest terrace of land use purgatory, the Ocean City Brewing Company is expecting to start its “social experiment” of beer-making before the summer season begins. “I don’t think anyone’s done this sort of setup in this kind of space before,” said owner Josh Shores. “It’s a social experiment, and a lot of it comes from these tables.” The tables – about a dozen of them, maybe 20 feet long – are made from wood recycled from The Adkins Company, the hardware store and lum-

ber yard which occupied the 56th Street space until a few years ago. Each is mounted atop kegs, standing waist-high, optimal for pulling up a bar stool or just leaning against the beams with one’s beer. “We want this to be a place where you meet new people,” said general manager Thom Lord, a veteran of decades in the resort bar business. “This isn’t the kind of place where you sit and stay in one spot the whole night.” Creating an intimate, pub atmosphere in such a cavernous space – 8,000 square feet in the publicly-accessible area - isn’t easy, but Shores and his crew have already gone all-in on making the space, and the brewery, a success. See BREWERY Page 13

Riding momentum of ‘cool’ Berlin will celebrate, then create plan to market new fame

By Phil Jacobs Editor (Feb. 28, 2014) When Mayor Gee Williams raised his glass at the Burley Oak Brewing Company during those first clock ticks after midnight into Tuesday morning, it was to toast Berlin’s becoming Budget Travel Magazine’s Coolest Small Town in America, 2014. While it might have signaled the end of the contest, the toast was unarguably marking the beginning of opportunities ranging from heightened tourism num-

bers, name branding and financial outlook. Mayor Williams and other town and Worcester County officials need to look no further Lititz, Pennsylvania, Budget and Travel’s 2013 winner. The town, located near Lancaster, took the ball and ran with it. The results: A 25-45 percent increase in retail sales since last February. An increase of between 15,000 to 20,000 tourists. Before the contest, the town sent out 5-10 information booklets a week. Now that number is 10-12 a day. Kelly Withum, executive director of Venture Lititz, Pa., a non-profit organization

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that promotes the town, said that they wasted little time jumping on the momentum of their success. “We knew we won on a Friday,” she told the Bayside Gazette. “And then on Sunday, we had a flash mob rally to celebrate. It was the coldest day of the year, but thousands of people showed up.” Withum said that the town quickly put together a strategic planning committee whose focus was solely on how to capitalize on being the coolest. They spent money to make money, she said. The town extended its momentum with a $40,000 advertising campaign. It redesigned its website to make it more See BERLIN Page 8

OCEAN CITY TODAY/PHIL JACOBS

Berlin Mayor Gee Williams toasts “Coolest Small Town in America” win at the Burley Oak Brewing Company Monday.

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