How to come up with the best blog post ideas

How To Come Up With The Best Blog Post Ideas

Kevin Ocasio

How To Come Up With The Best Blog Post Ideas Admit it or not, there are days when you run out of ideas for your next blog post.

This can happen for several reasons – you’re exhausted, uninspired, or simply not in the mood.

The truth is, you don’t always have to rely on your creative genius or feelings for you to come up with the best content ideas.

Because if you do, it’s nearly impossible to be consistent. You’re only human.

If you want to be an authority in your niche, you will need to apply a combination of methods to produce compelling topics every time.

That includes using tools, visiting relevant blogs, and more.

1. Make reading a habit.

As someone who reads A LOT, I know very well the value of reading.

Whether it’s for the purpose of generating new blog post ideas or simply checking out on what’s new in marketing, I make it a habit to read every single day.

And yes – that includes during Saturdays and Sundays. Is it a chore? Not at all.

Because I enjoy doing it.

Relevant websites can be your sources of inspiration. Usually, ideas start flowing when you’re having fun reading new stuff from these sites and not in a hurry.

To help you access all your favorite blogs in one place, use Feedly. It’s a free app – an RSS feeder that allows you to stay updated with the blogs you follow.

The image above is a screenshot of the blogs I follow through Feedly – Social Media Examiner, Kissmetrics, HubSpot, and more.

How To Com e U p With Th e Be st Blog Post Id e a s

How To Come Up With The Best Blog Post Ideas 2. Use HubSpot’s Blog Topic Generator.

Working similar to Portent’s Content Idea Generator, HubSpot’s Blog Topic Generator gives you unique topics to write about in a matter of seconds.

All you need to do is to add your chosen keywords in the Noun fields and click the button below.

I’ve chosen to enter the keywords growth, content marketing, and tips. Check out the suggestions below.. 2, 3, and 5 are actually good!

3. Brainstorm with your team.

Schedule a brainstorming session with your team.

Have everyone participate – including those who have skills other than content marketing. These members may have different, better perspectives.

Remind your team that during brainstorming, quantity is what really matters – not quality. People are encouraged to contribute as many ideas as they can.

When your members hold back because they’re scared that their ideas might get rejected, creativity ceases.

To gather all content ideas in one place, use a collaboration tool such as Basecamp. This way, team members can reference their ideas and improve them whenever and wherever they want to.

4. Revisit your old blog posts.

If you think your old pieces of content are useless, think again.

How To Com e U p With Th e Be st Blog Post Id e a s

How To Come Up With The Best Blog Post Ideas Look through the topics you’ve written in the past. You will notice that most of the posts you’ve written when you were still new to blogging need improvement.

Are there paragraphs or sections that require more explanation?

Have you missed something?

Would you consider adding more tips, a video, an infographic, or a slideshow presentation?

Also, identify which of your previous posts got the most likes, shares, and comments.

You’ll be able to use a new approach with your older posts. Write similar topics using different headlines. But this time, make them way better.

5. Check your competitors.

As a marketer, you should be at least be knowledgeable about how your competitors are performing.

This way, you’ll be able to find out what topics or content types compel people to take action. Now, you can build a better content strategy.

A lot of bloggers use Ahrefs. Using Ahrefs, you would want to take advantage of Content Explorer.

How To Com e U p With Th e Be st Blog Post Id e a s

How To Come Up With The Best Blog Post Ideas

Ahrefs’ Content Explorer allows you to check your competitors’ most popular posts.

You will see their backlinks, social shares and organic keywords depending on the date, month, or year.

6. Outsource.

Got no time for brainstorming and researching? Is writing not really your thing?

Have someone else plan and create content for you. Outsource your content marketing to someone who’s more capable to do it.

Try Fiverr or OnlineJobs.ph.

Keep in mind that content marketing is a long-term strategy. It’s not a short-lived campaign.

In order to see results, you would want to be as active and consistent as possible.

7. Check out Kindle ebooks.

How To Com e U p With Th e Be st Blog Post Id e a s

How To Come Up With The Best Blog Post Ideas Neil Patel mentions that Kindle ebooks can be your potential sources of inspiration for your blog post topics.

The reason for this is that ebooks are able to cover topics in-depth. These books have been written for days to weeks.

If you can find ebooks written by authoritative bloggers you follow, consider them really valuable.

Go to Amazon’s search box. Enter the keyword/s of your topic of interest.

Amazon will show you top book results. Check their chapter previews to get good blog post ideas. You might want to see the comments too and get some tips from customers.

Final Thoughts There’s no need for you to go through a lot of stress to generate the best content ideas for your posts.

If you find yourself struggling with creativity, apply these tips I’ve shared for your content marketing. Soon, you will have more than enough topics to blog about.

What methods do you use to generate great blog post ideas? I would love to hear them in the comments below.

How To Com e U p With Th e Be st Blog Post Id e a s