Boost your email marketing how to get your emails opened

How to Get Your Emails Opened

Kevin Ocasio

How to Get Your Emails Opened So you’ve decided to make money online by putting up your own digital business.

In order to amp up your sales, you decide to leverage email marketing because you know that it’s effective in helping you connect with your customers.

After collecting a bunch of email addresses using your trusted email service, you start sending marketing messages to your subscriber list.

However, you’re disappointed because only a few people bothered to open your emails.

What went wrong?

Why Nobody Opens Your Emails An email open rate is the percentage of your subscribers that received your email and opened it.

High open rates are an indication that your messages are appropriate.

When running an email campaign, it’s important that you aim to improve your open rates if you want to increase your chances of getting more conversions.

Here are reasons why you have a low open rate: Messages end up in your recipients’ spam folders Weak, ineffective subject lines Email content isn’t optimized for mobile devices Failure to segment your email list Wrong timing

How to Get Your Emails Opened

How to Get Your Emails Opened Easy Ways to Improve Your Email Open Rates If you use AWeber for your email marketing service, you should be able to easily check your open rates to improve them.

Check out these simple tips to ensure a successful email campaign:

1. Write shorter, enticing subject lines.

Subject lines create a positive or negative first impression. Because they’re the first part of your emails that people read, make sure to optimize them.

Keep your subject lines interesting by doing the following: Ask questions Use the words “How to” Tell readers what’s inside Include your subscriber’s name Use a numbered list Remember to keep them short and sweet. A lot of people use smartphones to read their emails and most smartphones display only up to 5 to 6 words.

2. Segment your email list.

There is no one-size-fits-all approach when it comes to email marketing.

Email list segmentation is the process of “slicing” your subscriber list into specific groups depending on their demographics, interests, stage in the buying cycle, and more.

The more information you gather from your prospects, the more targeted your messages will be.

How to Get Your Emails Opened

How to Get Your Emails Opened Segmentation matters for a good email campaign because it allows you to send messages that truly meet your audience’s needs.

3. Know the best times to send your emails.

Timing is essential. It’s one way to ensure that your subscribers actually open your emails.

Take note that not everyone opens their emails at the same time.

Factors that come into play include the day of the week, nature of your business, and your recipients’ geographical location and device.

However, a practical way to know the best times to deliver your messages is to schedule the same emails on different days and times.

Test them several times and take note of the results.

4. Improve your email sign-up form.

An email campaign that results in higher open rates begins at the very moment people sign-up for your mailing list.

You may need to revisit your email sign-up form. See if there are things you need to improve that will help you get more qualified prospects.

Check whether your sign-up form tells people what they’ll be expecting after signing up for your list. What kind of messages will you send? Include this information.

Pay attention to your lead magnet. Make sure that it is related to your niche so you avoid attracting unqualified subscribers.

5. Keep your email list clean.

How to Get Your Emails Opened

How to Get Your Emails Opened If you’re going to improve your email open rates, you will need to clean out your mailing list.

There are several ways to do that: Remove subscribers that have been sending spam complaints but weren’t able to click unsubscribe.

Ask inactive subscribers if they still want to remain on your list. Give them the option to opt-out.

Always check your new email signups. Look out for spam subscribers and delete them immediately.

Put in mind that a good email list is the foundation of a successful email campaign.

You may feel uncomfortable with cleaning your list but this guarantees that you’ll be investing your efforts on authentic and engaged people.

Conclusion There’s a reason why you should care about email open rates: Unless your prospects would open your messages, there’s no way for them to convert!

To give you a recap, strategies for making sure that more people open your emails include the following…

Writing shorter, enticing subject lines Email list segmentation Figuring out the best times to send your emails Improving your sign-up forms Cleaning your email list Are you checking your email open rates now? Don’t forget to follow these simple techniques to maximize your email campaign.

How to Get Your Emails Opened

How to Get Your Emails Opened If you have more tips to add to this list, leave a comment below!

How to Get Your Emails Opened