9 lead magnet ideas to grow your email list

9 Lead Magnet Ideas To Grow Your Email List

Kevin Ocasio

9 Lead Magnet Ideas To Grow Your Email List Do you want to capture your audience’s interest so you can get into their email inboxes?

You need to give out a free, irresistible offer – a gift, incentive, giveaway, or bribe. You call this a lead magnet.

Imagine your blog as a big pond and your visitors as fishes. Your lead magnets work like baits that entice your visitors to give themselves away by signing up for your mailing list.

A smart marketer or blogger knows that people don’t just give their contact information right away without getting something they can benefit from in return.

An effective, valuable lead magnet hooks people.

Want some lead magnet ideas to help you get started? Here, I’ve made a list of the best ones for your blog.

1. Checklist People consider checklists as essential tools that help them accomplish a goal by following specific steps. Sometimes, people forget how repetitive tasks are done that’s why they need guides.

Providing a checklist for them simplifies their lives by saving them time and energy in remembering everything.

Neil Patel of Quicksprout uses checklists as one of his lead magnets.

9 Lead Magnet Ideas To Grow Your Email List

9 Lead Magnet Ideas To Grow Your Email List When creating a checklist, make sure to use headings and bullet points whenever necessary to emphasize the main points you want your readers to take note of.

2. Tool (Free Trial) Do you sell an online tool that makes people’s lives easier?

Regardless of the nature or size of your business, people will appreciate your brand if you let them experience what it’s like to use your product.

Plus, a free trial demonstrates your confidence in your tool. This lessens people’s skepticism and increases their trust in you.

AWeber is an email marketing service that offers a 30-day free trial of their tools with tons of features. Below is a screenshot of the form you need to fill up to avail of their free trial.

Interested customers want to try before they actually buy. Aside from making your prospects happy, a free trial also allows you to collect people’s feedback about your tool before or when it ends.

3. Webinar A webinar is a live online presentation or seminar you conduct in front of your web audience. Webinars help you boost your branding by demonstrating your expertise in your niche.

A lot of online marketers like Neil Patel don’t hesitate to host webinars because these help them skyrocket their traffic.

The more traffic you have, the more leads you get.

9 Lead Magnet Ideas To Grow Your Email List

9 Lead Magnet Ideas To Grow Your Email List Below is a screenshot of Neil Patel’s form for his latest webinar.

According to Unbounce, nearly 80% of marketers use webinars to generate more leads.

Hosting a webinar can mean more work because you have to plan your topic, create quality content, and spend time promoting it. But the results are worthwhile.

Here’s a really helpful guide I found on creating your very first webinar: A Step-by-Step Guide to Creating a High Converting Webinar

4. Ebook Before you think that creating an ebook is time-consuming and stressful, wait until you hear this..

Are you familiar with repurposing blog content? You can repackage your older blog posts into an ebook. It won’t take you more than an hour to do this.

Basically, what you need to do is to select blog posts that have the same topic. Each blog post can make a single ebook chapter. Rewrite some lines when necessary.

AdEspresso recommends that you create two versions of your ebook – HTML (for SEO purposes) and PDF.

5. Quiz What is your personality type? Which actor/actress do you look like?

9 Lead Magnet Ideas To Grow Your Email List

9 Lead Magnet Ideas To Grow Your Email List Online quizzes are fun. They benefit you and your prospects.

People who sign-up for your quiz get to learn interesting stuff about themselves. Aside from the email addresses you collect from them, their answers to your quiz allow you to gather more of their personal information.

That way, you’ll be able to segment your email list better based on their characteristics.

6. Cheat Sheet Who doesn’t want to have a quick reference on the best blog post headlines? Many people do. For beginners or those who want to accomplish things fast, cheat sheets make great lead magnets.

Like checklists, make sure that your cheat sheets outline the most important things that your audience should remember. The tips you provide must ensure them better experiences.

Here is a resource that features online marketing checklists:

7. Report If you want to increase your authority and credibility, offer a report.

I need to warn you though – you’ll have to collect a large amount of data and a factual information to produce one industry report.

Creating in-depth reports are time-consuming and expensive.

9 Lead Magnet Ideas To Grow Your Email List

9 Lead Magnet Ideas To Grow Your Email List Nevertheless, reports allow people (especially experts) to stay updated with market changes, better understand competitors, and improve their performance using hard facts.

8. Plans/Recipes If you run a blog about health and fitness, you can create healthy meal plans in PDF format.

These can be guilt-free 15 or 30-day meal plans that are easy to prepare.

Busy moms and health-conscious individuals won’t hesitate to provide their email addresses in exchange for these lead magnets.

You’ll be able to help people save money, add variety, and avoid the stress of having to decide on what to cook for the next meal.

9. Training Video Videos provide rich experiences to audiences. They hook people’s interest because they tell stories in a compelling way.

According to HubSpot, 87% of online marketers use video content.

Moreover, 90% of potential customers claim that product videos have helped them in making buying decisions.

A training video for a lead magnet is excellent because it provides value by educating prospects – especially visual learners.

Final Thoughts

9 Lead Magnet Ideas To Grow Your Email List

9 Lead Magnet Ideas To Grow Your Email List When you’re just about to create a lead magnet, start with the easiest.

Feature your lead magnet in a landing page.

Be sure to offer a lead magnet that has value to your target audience.

Track its performance.

With the lead magnet ideas mentioned here, you’ll be having more email subscribers soon!

9 Lead Magnet Ideas To Grow Your Email List

9 Lead Magnet Ideas To Grow Your Email List

9 Lead Magnet Ideas To Grow Your Email List