l. ABOUT US
ll. OUR PAST NOTABLE SALES
lll. LISTING WITH US
lV. MARKETING YOUR PROPERTY
V. THE NATION’S #1 BROKERAGE
for $11,500,000
Our Experience Matters
The landscape of real estate has evolved dramatically, rendering yesterday’s strategies mere relics of marketing history. The O’Byrne Team, born in one of America’s hottest markets and propelled by a technological renaissance, embodies innovation at its core. In this dynamic environment, the team has pioneered marketing strategies that resonate with today’s tech-savvy buyers. The modern real estate conversation centers on inspiring consumers and showcasing the lifestyle that comes with each property. The O’Byrne Team brings this vision to life through emotionally compelling videos, striking photography, and a robust public relations campaign that garners attention from some of the world’s most respected publications. Alongside their cutting-edge marketing, the team’s combined real estate experience ensures unparalleled representation and expert negotiation, setting a standard in the industry.
TOP 1% NATIONWIDE AND SAN DIEGO
TEAM (MEDIUM SIZED) AT COMPASS SAN DIEGO #1
TOP 3
TEAM (MEDIUM SIZED) IN SAN DIEGO BY WSJ
$1B+ TOTAL SALES VOLUME
1,000+ TOTAL HOMES SOLD
TOP 3
TEAM (MEDIUM SIZED) IN SAN DIEGO BY SDBJ
99% LIST VS. SALE PRICE
$128 MORE PRICE PER SQUARE FOOT
+40Y COMBINED EXPERIENCE AND SUCCESS
HGTV STARS OF HOT PROPERTIES
We are curators of your artwork — representatives of your achievements.
Your home is just one of the many expressions of your passion and the O’Byrne Team is fluent in the language of inspiration. Every photo is perfectly planned; every film is meticulously made; and when our homes become more valuable than price, we know that we have finally achieved our goal.
Seth O’Byrne
Seth O'Byrne
REALTOR®
858.869.3940
seth.obyrne@compass.com
DRE 01463479
“MY GOAL AS A REAL ESTATE ADVISOR IS TO EXPAND OUR CLIENTS’ PORTFOLIOS, STARTING WITH THEIR MOST IMPORTANT ASSET—THEIR HOME—AND BUILDING IT INTO A RETIREMENT AND LEGACY VEHICLE. WE WORK HAND-IN-HAND WITH OUR CLIENTS TO DEVELOP THIS VISION.”
With 22 years of experience in real estate, Seth has built a strong business model foundation that has flourished into a track record of $1.5 billion in sales. His success has earned him HGTV’s “Hot Properties,” the title of REALTOR® of the Year by SDAR, and a spot among the Top 50 Most Influential Instagram’s in Real Estate.
Under Seth’s leadership, his team ranks as the number 3 medium sized team in San Diego from Wall Street Journal’s Real Trends Report. And along the way, Seth has sold over 3,000 homes and collaborated with repeat clients to build and invest in over $500 million in real estate.
Seth’s approach to real estate is holistic and client-focused. He aims to expand his clients’ portfolios, starting with their homes and transforming them into retirement and legacy vehicles.
Seth brings a creative design focus to every aspect of his work, from helping clients design their homes before selling to investing in renovations and flips. His
award-winning marketing efforts have earned 11 Telly Awards, making the O’Byrne team a leading voice in real estate. With the largest following of any local San Diego REALTOR® and unmatched online sales performance, Seth’s dedication to service and community shines through in everything he does.
For Seth, building and maintaining communities in San Diego is not just a professional duty but a personal commitment. As a Rancho Santa Fe resident raising his own family in this vibrant area, he understands the profound importance of fostering strong, supportive neighborhoods.
Seth’s deep-rooted investment in San Diego ensures that his work contributes to a legacy of stability, growth, and a high quality of life for all residents. This personal connection drives him to approach each project with a focus on long-term community well-being, making his contributions to the area that much more meaningful.
$1 BILLION IN SALES
SAN DIEGO REALTOR OF THE YEAR
SDAR 40 UNDER 40
SDBJ BEST IN REAL ESTATE
TOP 10 MOST INFLUENTIAL INSTAGRAMS IN REAL ESTATE
As Seen On
2023
$100M INVESTED IN REAL ESTATE
2022
$150M SALES VOLUME, LAUNCHED REDITUS FUND, ACQUIRED $26M IN REAL ESTATE
2021
$120M SALES VOLUME
The O’Byrne Team
Born in one of the hottest markets in America the O’Byrne Team was built with innovation in its DNA. The O’Byrne Team works to inspire the tech-savvy buyer and share the lifestyle through emotionally charged video and dramatic photography. The Team’s combined real estate experience provides a level of expertise that matches the marketing they have become so known for.
Top 3
MEDIUM SIZED TEAM IN SAN DIEGO WALL STREET JOURNAL
Top 3
MEDIUM SIZED TEAM IN SAN DIEGO COUNTY BY VOLUME
$1B+
TOTAL SALES VOLUME
#1
MEDIUM SIZED TEAM AT COMPASS SAN DIEGO BY VOLUME
Amanda Olivas
REALTOR®
With a decade of experience as a salesperson, including 3 major international brokerages and 2 US states, Caitlin Thill is both fearless and seasoned. What makes Caitlin special is her unwavering compassion, embodying the sincere values of the O’Byrne Team, says Seth O’Byrne. Though her formal education was in Illinois, her real estate journey began in Florida and moved to Southern California, which she now calls home. Caitlin is both friendly and confident, tempered and passionate, experienced yet open-minded. She is a rare find in the business, bringing so much to each situation. Caitlin has become invaluable not only to our clients but also to our team. We feel fortunate to have Mrs. Thill on the O’Byrne Team and are proud to have her as a steady hand at the wheel as we strive to deliver the best service possible in real estate.
DRE 02061995
Listing Manager
Amanda Olivas is a dedicated Realtor and Listing Manager with The O’Byrne Team, bringing over 14 years of experience in construction and real estate development. Her extensive industry knowledge and approachable style make her a standout in residential real estate. Amanda is committed to providing clients with a seamless, stress-free experience. Her work ethic, attention to detail, and strategic approach ensure each transaction is handled with precision. She takes pride in understanding her clients’ needs, offering personalized service to help them achieve their goals. Known for her integrity and dedication, Amanda has built a trusted reputation, consistently going above and beyond to secure the best outcomes for her clients.
DRE 02008883
Transaction Coordinator
Jodette’s role as a Transaction Coordinator is to ensure that all broker required contracts and disclosures are compliant and filed with the broker according to the timelines of each escrow. It is important that every detail is correct in order to have a smooth transaction through closing for all parties involved. When the transaction is in the hands of Jodette, she seamlessly navigates the compliant side from as soon as escrow opens until it closes.
DRE 01930542
Jodette Goebel
Caitlin Thill
REALTOR®
Born and raised in Maui, Hawaii, Keke moved to San Diego in 2004. It was easy for her to fall in love with the unique mix of beach and city life San Diego offers. Although she is not a San Diego native, she is proud to call SD home! Keke started her real estate career in the financial sector. This experience gave her a valuable insight into the home loan process. After receiving her real estate license in 2005, she joined the O’Byrne Team. Like the rest of the team she prides herself in providing exceptional service for all her clients’ unique needs. Over the years, her experiences with the changing market in San Diego have helped her advise her clients to achieve their real estate goals, through many stress-free transactions. First time home buyer classes, Second home buyers, Relocation Sellers, Investor income properties are just some of her areas of her expertise.
DRE 01499110
REALTOR®
Mia Tidwell is a San Diego real estate agent, bringing a decade of experience in negotiation and communication to her clients. Most recently, national cable network, HGTV, recognized Mia’s unique and personalized approach in working with home sellers to renovate and sell some of San Diego’s most sought after homes. “Hot Properties: San Diego” on HGTV follows Mia, team lead Seth O’Byrne, and contractor Andrew White for their ingenious ways they market, renovate and sell properties for top dollar throughout San Diego. Mia is an expert at connecting with others, identifying needs, and going the extra mile. Through a proven track record, she has built her reputation as a go-getter and problem-solver. Her inspiration for a career in real estate comes from a deep desire to help her clients fall in love with where they live.
DRE 02014872
Investment Leader | REALTOR®
Alex Gould is a remarkable real estate entrepreneur, known for his affable personality and sharp analytical mind. With a degree from Purdue University, he has thrived as an engineer, research expert, and consultant, maintaining a lifelong connection to investing. Alex is a perfect match for his clients and a valuable partner in the O’Byrne Team’s development projects. Like OT, Alex’s diverse skills complement each other. Unlike many brokers who focus on salesmanship, Alex excels in analyzing and advising. “Alex advises me,” says team lead Seth O’Byrne. “In a world of brokers that can sometimes just make more noise in a deal, Alex is truly and sincerely committed to making strong decisions that benefit the client. He is in the truest sense an advisor.” Alex is a full-time real estate investor, partner in several infill projects, co-operator on home flips, and a dedicated agent.
DRE 02014872
Alex Gould
REALTOR®
Alexandria (“Bunny”) excels in identifying her clients’ real estate priorities and lifestyle requirements in San Diego. She listens closely, understanding and matching desires to current market trends. Her extensive market knowledge helps her surpass clients’ expectations in buying or selling homes. Bunny’s honesty and integrity build lasting trust with her clients. Born and raised in North San Diego County, Bunny specializes in prestigious coastal communities. Her dedication, hard work, and creativity help clients achieve their real estate goals. She stays updated on industry trends and provides sound advice, ensuring smooth transactions. Bunny values personal relationships, providing ongoing support beyond escrow and making the home buying or selling experience positive for her clients.
DRE 01917709
REALTOR®
Jenna Materasso Daley is an esteemed Real Estate Broker Associate. Her career experience includes so many facets of real estate, including acquisition, disposition, 1031 exchanges, mortgage banking and property management. Jenna’s clientele represent some of the most prominent names in San Diego, however she is incredibly proud to work by referral and still help both first time home buyers and move up buyers all over the county. With her high net worth investors, Jenna uses her experience in property underwriting to help assess not just the resale opportunities but also cash flow opportunities on unique homes. Married to a successful local developer, Jenna has a unique understanding of construction costs including but not limited to the plan and permit process.
DRE 01262893
REALTOR®
Introducing Devon Booth, a North County San Diego native and Gold Star Realtor under 40, whose deep connection to the area fuels his passion for real estate. Devon is committed to serving the community and has become a trusted figure in the local real estate scene. He finds immense joy in cultivating meaningful relationships and helping others build wealth through property ownership. Devon’s love for San Diego goes beyond his profession, as he enjoys the region’s fantastic weather, vibrant city life, and delicious cuisine. Outside of work, Devon engages in hobbies like pickleball, hiking, surfing, and spending time with his wife, Cally, their daughter Stevie, and their dogs, Banks and Toby. Devon’s dedication, expertise, and genuine love for the area make him the ideal partner for navigating North County San Diego’s real estate landscape.
DRE 02024400
Devon Booth
Bunny Booth
What Our Clients Are Saying
I wish words could convey how wonderful working with Seth is. We have both bought and sold homes with him and he is a truly special human being. He makes you feel confident in the most stressful decisions of your life. I always felt supported in any choice I made even if it wasn’t the one he had recommended. I have also had the pleasure with working of many of the members his team and they are all just as amazing. Thank you O’Byrne team for everything you have done for us. Here’s to many more deals in the future!”
Alli W.
“Seth and his team provided a phenomenal service in addition to quickly selling my home for above a competitive asking price! I am thoroughly pleased! Seth worked with me as a partner in my decisions and offered his many years of experience and knowledge throughout the entire process. He had the answers and the professionals ready to make preparing my house for sale that was a breeze that carried me through the listing and escrow periods. I have known Seth through personal and professional circles for almost 10 years. He is a consistent and dedicated professional who is extremely passionate about real estate and is truly motivated by helping people. I highly recommend Team O’byrne for your real estate needs!”
Jenn I.
“Seth gets the vision of his clients, and works hard to make sure they’re well taken care of at all times. His team, from the internal staff that help with the escrow process to the agents themselves, are all easy to work with, fun and approachable. I also truly appreciate the utilization of Docusign for executing most of the paperwork - it makes things fast and easy. They’re able to suggest great escrow companies to work with, great inspectors, and connected me with Cross Country Mortgage, who are equally proficient, helpful, and client-oriented. The number of clients of his that use his group for so many repeat purchases speaks volumes about their competence and customer service. I’ve recommended them to friends and family, and will continue to do so, both on the selling and buying ends of real estate.”
Kenna
1213
Sold For $5,152,000
Skylark
Sold For $10,650,000
16270 Via de Valle
Rancho Santa Fe
Sold For $3,900,000 Representing Both Buyer & Seller
2548 Caminito La Paz
La Jolla
Sold For $4,550,000
13050 Via Grimaldi
Del Mar
Fort Stockton
Mission Hills
4225 Arista Street
Sold For $4,450,000
Mission Hills
Santa Fe
1213 Skylark Drive
Sold For $5,152,000
La Jolla
Sold For $3,310,000
13195 Calle Cardenas
Carmel Valley
Cardiff-by-the-Sea
Sold For $4,250,000
Churchill Downs
Rancho Santa Fe
100 Harbor Dr, Unit 4102
Downtown San Diego
Sold For $4,100,000
For $4,150,000
2384 Fort Stockton Sold
LISTING WITH THE O’BYRNE TEAM
Focusing on the Details
An architectural detail is a small piece of the whole, yet it has the power to characterize and define the entire building. Details tell us what a buildingis; they are fundamental to the life andpersonality of a space. Details can bothsolve construction problems and aid one’s understanding of the house.
The Importance of Photography
LISTING WITH THE O’BYRNE TEAM
521 S Rios Avenue Sold For $10,036,888
Photography Q&A
with Brent Haywood and Seth O’Byrne
How many homes have you photographed together?
Brent: It likely is over 2,000. Seth is one of the most prolific listing agents in San Diego by a long shot. No one can keep up with his production.
by David Perloff,
Who decides what style to shoot in?
Seth: Brent has more technical knowledge than any other photographer I have ever been involved with. His skillset is wide and varied and so we can adapt the shoot style to the house style. That said, I always know going into a shoot what style we want to use and we discuss the strategy for weeks before we actually shoot on site.
Your friendship is critical to your success I hear?
Brent: Seth and I just have fun and it comes out in the work. Neither of us are here to do a job, this is something we take personally and it comes out in the quality of our photos. We laugh a lot and that’s more important that I can explain.
Seth: Brent and I talk about our shoots late at night, on the weekends and between appointments. We love our creative partnership on photos and beyond it all we pride ourselves in the work we do together. You can’t work at the level we do without sincerely having a friendship underneath it all.
“Neither of us are here to do a job, this is something we take personally and it comes out in the quality of our photos.”
Brent Haywood
Pacific Magazine
Staging Q&A
with
Seth O’Byrne and Carol Kaplan
Why has staging become such a big part of the real estate industry?
Carol: Since the 1990s Realtors and professionals have seen that interior design plays a major part in a home sale so the concept is nothing new. What is new is that entrepreneurs have figured out a way to make staging on home sales more available by lowering the price. What used to take $20,000 we can do for $4,000 today. That brings it into an average homeseller’s budget.
What is the real impact of home staging on a sale?
Seth: After having sold over 1,000 staged homes our own statistics show that the effect on the sales price is usually a 5–10% increase. We have literally seen $100,000 swings in sales prices on homes where we did professionally designed staging and not. The difference is staged homes create an emotional response and that always means higher values in sales.
What’s one thing every staging has to have to be effective?
Carol: In my mind every staging has to incorporate a lot of white. It opens up the rooms visually, it creates a sense of calm and it bounces light around the room, which is a major help in smaller spaces.
Seth: Artwork, a staging without artwork looks painfully cookie-cutter. Even with the best furniture if the walls and window coverings aren’t addressed you lose the cohesive aesthetic that staging is meant to create in the first place.
Who between the two of you makes the design decisions?
Carol: Seth and his team are experts in what buyers are looking for and that’s great because buyer taste can change in a matter of months. Being with HGTV the O’Byrne Team is ahead of the entire real estate industry on style so they always direct our decisions based on real buyer tastes.
Seth: Carol makes all the major decisions, however we are very hands on. We both want a successful sale for our clients and so I let the execution stay with Carol and we don’t get in her way. That said, we know what buyers really want so we always stay involved if we think we can do even better. After all this is a business transaction and we’re hired to make sure the client wins as big as they can!
“In my mind every staging has to incorporate a lot of white. It opens up the rooms visually; it creates a sense of calm.”
—Carol Kaplan
by
Jennifer Morris, Ignite Now Media
Our Digital Footprint
Leveraging our collective 100,000 followers acrossvarious social media platforms, we offer unparalleled exposure for your listing. By sharing your property with our extensive audience, we tap into a vast network of potential buyers from diverse locations throughout the United States and around the globe.
Our followers consist of a mix of real estate enthusiasts, industry professionals, and prospective homebuyers, ensuring your listing reaches a broad and engaged audience. Through targeted posts, engaging content,
and strategic advertising, we maximize your property’s visibility, attracting interest from a wide range of potential buyers. Our expansive reach means that even niche markets and international buyers can discover your home, increasing the chances of finding the perfect match quickly.
This broad, yet targeted approach not only enhances the visibility of your listing but also accelerates the selling process by connecting with motivated buyers from various regions worldwide.
Collective Instagram Followers
Stars of HGTV’s Hot Properties
Has being on HGTV changed your business?
Seth: It has been massive. Not only do we have HGTV’s real estate audience following our listings via social media now, we have a level of credibility that bleeds over into our home listings. Put simply, consumers believe our listings are more valuable because they know that HGTV is behind our business. That is a mark of excellence that is impossible to replicate.
Whats next for HGTV’s favorite new names in real estate?
Mia: We are diversifying our content and doubling down on other platforms. TV is great but it’s not targeted so we are focusing on the distribution of our stories and our properties on platforms where we can choose who sees them.
Seth: HGTV set the table for us and now its time to use the legitimacy to grow our brand in an even bigger way. We hope to be a household name and use that brand recognition to set more real estate records with our clients.
HGTV Q&A with Mia Tidwell & Seth O’Byrne by Nicole Reed, Painless Productions
Marketing Roadmap
For Your Home
Each property’s customized marketing campaign starts with a common framework that’s proven to deliver.
PRELAUNCH
LAUNCH
ONGOING
Photography & Videography
Copywriting and Property Descriptions
Finalize Marketing Deliverables Schedule
Print Collateral Production
Print and Digital Campaign Strategy
PR Strategy Development
Development of Buyer Profiles
Launch as a Compass Coming Soon
Installation of Signage
Initial Media Placements
Deploy Email Marketing Campaign
Launch Print & Digital Ad Campaign
Launch Social Media Campaign
Broker’s Open
Distribution of Collateral
Print and Digital Campaign
Paid Social Media Campaign
Ongoing Press Opportunities
Promotion on Internal Compass Agent Channels
Promotion on Compass-Owned Media Channels
Marketing & Design
Hailing from the worlds of art, media, interiors, and advertising, the marketing and design teams at Compass expertly craft custom luxury property campaigns strategically deployed to targeted audiences.
SERVICES
Luxury Strategy
Design
Art Direction
Copywriting
Property Branding
Project Management
Media Planning
Digital Strategy
Creative Production
Public Relations
Social Media
Target & Market
Analysis
75+
Marketing & Design Employees in Southern California
$1B+
Southern California Luxury Property
Volume Marketed in 2019
Advertising
A campaign of premium print and digital advertising opportunities to showcase properties in key publications ensures exposure to a targeted audience with meaningful impact.
10M
Average Southern California Print Impressions Per Quarter
3.6M
Average Southern California Digital Impressions Per Quarter
Property Branding Example
521 S Rios Avenue
Our branding strategy highlighted the seamless integration of indoor and outdoor spaces, underscoring the lifestyle of luxury and relaxation that Solana Beach embodies. By leveraging the unique architectural features and the idyllic location, we crafted a compelling narrative that appeals to potential buyers seeking both elegance and a coastal paradise. The result was a cohesive brand identity that not only reflected the property’s distinct character but also resonated with the aspirational lifestyle of Solana Beach. The architecture of 521 S Rios Ave is a masterpiece of angular refinement. Clean lines, geometric shapes, and sophisticated finishes define its exterior, creating a contemporary yet timeless aesthetic. To mirror this architectural elegance in the branding, we designed a logo that emphasizes sharp angles and sleek lines, evoking the property’s modern sophistication.
SOLANA BEACH
Compass’s Dominance in San Diego
We are proud to be #1 in sales volume in San Diego, a testament to our exceptional team and dedication. While this accolade is significant, the true measure of our dominance shines when you look closer. Neighborhood by neighborhood, we consistently lead, proving our deep understanding of the local market and our ability to deliver unparalleled results. Each number one ranking underscores our commitment to excellence and our clients’ trust in us.
Within two years of o`ur arrival in the Golden State, Compass has become one of the top brokerages in the region.
CALIFORNIA
140+
Total Offices
7K
Total Agents
SOUTHERN CALIFORNIA
4K+
Total Agents
SAN DIEGO
Total Employees
500+ $43B+
Total Sales Volume Since Inception
280+ $7B+
Total Employees
Total Sales Volume
1K+ 43 $543.29M
Total Agents
Total number of $10M+ sales in the region, 2023
Total $10M+ sales volume in the region, 2023
CALIFORNIA MARKETS
Greater Los Angeles
Orange County
San Diego
San Francisco Bay Area
Santa Barbara/Montecito
Central Coast
Compass’s International Reach
Through leading technology and razor-sharp marketing, Compass listings are positioned for maximum exposure on the international marketplace.
3.8B
Annual International Impressions on compass.com
1.7M
Annual Unique International compass.com Users
78
International Syndication Portals
51
Countries to Which Compass Syndicates
Compass Concierge
Compass Concierge program is the latest in a suite of services designed to prepare homes for market by covering the cost of cosmetic improvements. From deep-cleaning to painting and staging, Concierge helps sell homes faster and for more money with customized enhancements to maximize their value, free of hidden fees and interest.
compass.com/concierge
FEATURED SERVICES
Fresh Paint
Strategic Staging
Cosmetic Renovations
Decluttering
Landscaping Improvements
Custom Closets
Moving Support
Storage Support
Roofing Repair
Upgraded Electric
Updated HVAC
Structural Fencing
Updated Plumbing BEFORE
Compass Private Exclusive
Compass Private Exclusive affords prospective buyers a glimpse of your home before it officially comes on the market.
Average Decrease in Days on Market for Coming Soon Listings
16% 1.74%
Average Close Premium for Private Exclusive Listings
$5.5B+
Total Private Exclusive Sales Volume
