Agenda.
Your situation. Selecting an agent. Method of sale. Marketing. Price. Professional fees. Next steps.
Your situation.
Selling your home is one of the biggest financial decisions that you will undertake.
OBrien Real Estate has not only the experience and expertise to handle your asset, but we also ensure we know your market place thoroughly so that the ultimate price can be achieved. We offer a hands-on approach, guiding you through the sale process step-by-step, ensuring you’re supported throughout the entire campaign. Achieving a vendor’s expectation is what drives us. We respect that timing is always a crucial element to making a decision to sell a property, and we’ll endeavour to guide and recommend the best time to market a property to achieve the best result. Of course, the decision on timing is ultimately yours to make. We are committed to offering a personalised service unlike any other, because after all, selling your home is a personal experience and we don’t take that lightly.
Selecting an agent.
Choosing an agent can be difficult.
At OBrien Real Estate, we invite you to ask questions to ensure you feel confident in your decision. With our local knowledge and experience, we have built a network of buyers in your area, waiting to find the perfect home. OBrien Real Estate is built on trust, local experience and a hands-on approach. We’ll be by your side every step of the way, ensuring you are kept up to date throughout your campaign.
Method of sale.
Advantages of going to auction.
– Competitive bidding, which means there is no price limit. – A more definite sale, with a 10% Deposit paid, 100% unconditional sale with no cooling off period on day of auction. – Auction works to a plan, the marketing strategy is carefully thought out, documented, and specially tailored to the property and a firm date is set for the potential sale. – No back and forth negotiating like in a private sales between seller and buyer.
Advantages of a for sale.
– Vendors can set a price at which the property is to be offered. – Buyers offers can be considered at leisure by the seller. – The pace of negotiations can be controlled by the seller as opposed to auction day.
Marketing.
Preparation management and property home styling.
Professional copywriting and editorial submissions.
Preparation is fundamental to the process of selling your property. Ensuring your property looks its best in marketing will improve your selling price.
Through a professionally written editorial submission sent to various media outlet channels, we’ll look to extend your reach.
Berwick 12 Denmark Hill Road
Promotion by agent. Your agent will promote your property through various channels including; VIP qualified buyer inspections, client database, email alerts, SMS buyer pool, weekly private inspections, weekly open for inspections.
Cranbourne 60 Pepperbush Circuit
For sale. Buyers Over $1,150,000
For sale. Buyers Over $475,000
• Six generous bedrooms plus study. Two bathrooms plus powder room • Two large living areas plus rumpus room and separate dining room • Evaporative cooling and gas ducted heating throughout the house • Kitchen with granite bench tops and quality stainless steel appliances • In-ground pool and two fantastic outdoor areas including outdoor kitchen • Includes a fully self-contained unit with internal access to the main house
Sally Franklin 0411 565 264 Peter Ferguson 0419 559 449
• You are welcomed over elegantly tiled flooring to a spacious open living • 3 living areas with the rear leading into an enclosed alfresco with sauna • Master with it’s own sitting room. Ensuite with double vanity and shower • Hostess kitchen with butlers pantry and quality stainless steel appliances • Evaporative cooling and gas ducted heating throughout the house • Internal access from double lockup garage. Security doors and windows
Denis Hennequin 0401 962 278 Naval Singh 0401 489 262
Berwick 37 Bounty Way
Lysterfield South 5 Oakridge Close
Hampton Park 16 Cotham Square
Chelsea Heights 115 Amaroo Drive
For sale. Buyers Over $470,000
For sale. Buyers Over $990,000
For sale. Buyers Over $370,000
For sale. Buyers Over $620,000
• Three generous bedrooms plus study or fourth bed • Four large bedrooms (main with ensuite and WIR) • New flooring and freshly painted throughout home • New flooring and freshly painted throughout home • Hostess kitchen overlooking the dining and alfresco • 698sqm on north-facing block in a tranquil spot • Hostess kitchen with butlers pantry. Separate dining • 2 light and spacious living zones plus rumpus room. • Attention first home buyer, renovator or builder Jay Giblett 0417 681 312 Vincent Lim 0437 008 418 Shenay Miller 0418 149 641 Victor Villella 0412 437 064 Vincent Lim 0437 008 418 Marc Oliver 0416 969 930
Berwick 37 Bounty Way
• Double lockup garage and shed on 548m2 of land • 3 bedroom, master with WIR and large en-suite • 2 light and spacious living zones plus rumpus room. Peter Helmi 0412 524 131
11 Address Street, Suburb
Clyde North 40 Murgese Circuit
This week’s auctions. Saturday October 8th 32 Luckins Road, Bentleigh 33 Wilson Street, Cheltenham
For sale. Buyers Over $470,000
3:30pm 12.30pm
9 Apple Street, Pearcedale
12.00pm
210 McInnes Road, Tynong North
12.00pm
10 Friendship Square, Cheltenham
11.30am
9 Apple Street, Pearcedale
12.00pm
210 McInnes Road, Tynong North
12.00pm
10 Friendship Square, Cheltenham
11.30am
58 Keith Avenue, Edithvale
11.30am
10 Nicole Close, Endeavour Hills
11.00am
210 McInnes Road, Tynong North
12.00pm
For sale. Buyers Over $420,000 Four bedrooms, master with ensuite and WIR Large living areas with spacious lounge/dining room Hostess kitchen overlooking the dining and alfresco
299 Belgrave Hallam
Saturday 18 June at 1pm 4 bedroom plus study, 2 kitchens & 3 bathrooms Separate living quarters plus 3 spacious living areas Timber floors & delightful pergola on 683sqm land
Phone 1 3000 OBrien
obrienrealestate.com.au
Photography and video.
Print media.
Digital media.
We’ll make recommendations on how to best capture the features of your property through photography – including daylight or twilight images, aerial views and video where suitable.
Print media is key to achieving maximum exposure and promotion for your property. To do this, we use a range of local, metropolitan and magazine publications.
OBrien Real Estate use only premium online listing tools such as; realestate.com.au, myfun.com, squarefoot.com.uk as well as social media channels and additional websites where applicable and effective.
Price.
Buyer demand.
Knowing the demand in the market place is probably the most important aspect. If there are limited properties on the market and high buyer demand, it’s the agent’s responsibility to understand this scenario and endeavour to create a multi offer situation to achieve the best price for you.
Location affordability.
This is best gauged by comparable sales. Your agent will demonstrate why there is a big importance placed on not pricing yourself out of your area’s affordability. This will create the competition required to achieve the best price for you.
Direct market competition.
It is so important to place your asset in the market at a realistic saleable price. Knowing your competition and knowing that your property is not on the market in isolation, but in competition with others, can mean thousands of dollars to your end result. Your agent will look closely at the competition and the market place, and will always aim to achieve the highest price possible in the current market.
Professional fees.
Fixed fee.
This is a set fee agreed at the start. The amount will not change regardless of the price achieved.
Percentage of sale price.
This is a fixed percentage of the sale price. The fee will be calculated by a percentage agreed upon sale of the property.
Incentive based fee.
This structure is when both agent and vendor have agreed that through the selling process, the commission shall increase based on the level of the selling price.
Next steps.
Signing of the agency agreement. Property presentation. Section 32 / auction contract preparation. Book photographer / floor plans. Review and set all marketing. Go to market.