Objectif Lune - Graphic Standards Guide

GRAPHIC STANDARDS GUIDE PReS

EnvelopeNow Capture

PrintShop Mail

07/07/2014

PlanetPress

Š 2014 Objectif Lune Incorporated. All rights reserved.

2

/ GRAPHIC STANDARDS GUIDE

Content The Idea 5 Our solutions & services 6

8 10 12

PrintShop Mail Our logo 50 Our colors 52 How to use it 54 Graphical elements 56 Signs 58 Doodles 60

PlanetPress Our logo 14 Our colors 16 How to use it 18 Graphical elements 20 Signs 22 Doodles 24

PReS Our logo 62 Our colors 64 How to use it 66 Graphical elements 68 Signs 70 Doodles 72

Objectif Lune Our logo Our colors How to use it

Capture Our logo 26 Our colors 28 How to use it 30 Graphical elements 32 Signs 34 Doodles 36 EnvelopeNow Our logo 38 Our colors 40 How to use it 42 Graphical elements 44 Signs 46 Doodles 48

Incorrect logo usage 82 Our typeface 84 Our photography 86 Our downloads 88 Final thought 89

Our services PrintSoft OL Care OL Learn Our logos Our colors How to use them Graphical elements

74 76 78 80

3

4

/ GRAPHIC STANDARDS GUIDE

The idea This Graphic Standards Guide helps depict the Objectif Lune image and products in internal and external communications. Its aim is to present a strong, uniform image of the brand to Objectif Lune office staff and partners.

From the colour palette to the logos, each element in a communication must reinforce the Objectif Lune image as a business communications organization.

The characteristics described in this guide will help graphic designers strengthen the image Objectif Lune is seeking, while still allowing for individual creativity.

5

Our solutions & services Objectif Lune develops simple, effective and enjoyable software helping companies communicate better with their customers.

Our solution portfolio is comprised of three main product lines, PrintShop Mail, PlanetPress and PReS that cover the entire spectrum from entry-level to enterprise-wide applications.

Objectif Lune also offers a range of professional services. PrintSoft is our Solutions Services offering that tailors implementations to customers’ needs. OL Care is our maintenance program that includes technical support, upgrades and updates. OL learn provides online or in-class training services that is offered in our training centers or on-site.

Download this logo package

6

/ GRAPHIC STANDARDS GUIDE

Our solutions

Our services

7

Our logo The Objectif Lune logo has a capital «O» and a capital «L» in gold and all the other letters are black. Monochrome versions also exist as well as a negative version.

It must appear on all printed collaterals including flyers, brochures, advertisements posters, signs, packaging and anything that contains a product logo.

It doesn’t include a moon and shouldn’t be distorted, put in italic or used with a drop shadow.

Download this logo package

8

/ GRAPHIC STANDARDS GUIDE

9

Our colors 1

Logo colors.

2

Primary colors.

3

Text colors.

4

Web colors.

Download this logo package

10

/ GRAPHIC STANDARDS GUIDE

1

Classic logo

Black

Pantone

1245 rgb 207-161-15 cmyk 0-27-100-18 html CFA800

rgb 0-0-0 cmyk 0-0-0-100 html 000000

Negative logo

rgb 255-255-255 cmyk 0-0-0-0 html ffffff

Gray logo Pantone

Pantone

rgb 106-109-109 cmyk 70-59-60-00 html 696D6C

rgb 63-68-68 cmyk 70-59-60-44 html 3F4444

424

2

446

4

Primary colors

Text colors 1

Text colors 2

Black

Pantone Pantone

Pantone

rgb 106-109-109 cmyk 70-59-60-00 html 696D6C

rgb 63-68-68 cmyk 70-59-60-44 html 3F4444

424

3

Cool Gray 10

446

rgb 0-0-0 cmyk 0-0-0-100 html 000000

rgb 99-99-99 cmyk 40-30-20-66 html 636363

Web colors

YELLOW

rgb 245-235-54 html F5EB36

GRAY 1

rgb 41-41-40 html 212020

GRAY 2

rgb 33-32-32 html 292928

GRAY 3

rgb 99-99-99 html 636363

11

How to use it 1

How to use it on white: the classic way.

2

How to use it on a background color.

Always use the negative logo in that case.

File use

The logos are available in EPS, JPEG and PNG formats for both screen and print.

EPS

3

Web icon ONLY. This Objectif Lune Icon can be use for web profil or favorite icon.

4

Logo minimum and prefered size.

5

Logo clearzone.

Always leave the logo some space to breath.

EPS ďŹ les contain the master logo artwork and can be scaled to any size without loss of quality. They should be supplied/used wherever possible, when producing professional artwork for print or screen.

JPG

Download this logo package

12

/ GRAPHIC STANDARDS GUIDE

PNG

&

JPEG and PNG ďŹ les should only be for print or screen but can not be enlarged.

They should only be used on internally produced materials (Word, PowerPoint, etc).

1

2

3

5

4

Minimum size

1 1/2 inches Lorem ipsum dolor sit amet, consectetur adipis icing elit, sed do eiusmod tem por Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod

e et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. rep rshfhj pariatur.

Prefered size

2 3/4 inches

13

Our logo The PlanetPress logo is in Gotham Black typeface in charcoal gray.

A negative version also exists.

The logo include the mention “Objectif Lune Software” underneath. The registered “®” mark must appear at all times.

It does not include the word Suite or any icon.

It must appear on all marketing collateral featuring PlanetPress and any of the PlanetPress modules.

Download this logo package

14

/ GRAPHIC STANDARDS GUIDE

15

Our colors 1

Logo colors.

2

Primary colors.

3

Secondary colors.

4

Text colors.

Download this logo package

16

/ GRAPHIC STANDARDS GUIDE

1

Classic logo color Pantone

446

rgb 63-68-68 cmyk 70-59-60-44 html 3f4444

Negative logo

rgb 255-255-255 cmyk 0-0-0-0 html ffffff

2

Primary colors - Gradient Pantone

rgb cmyk html

3

144

237-139-0 0-51-100-0 ED8B00

Pantone

rgb cmyk html

227-82-5 0-76-100-0 DD5928

Secondary colors Pantone

Pantone

135 rgb cmyk html

4

166

243-196-94 0-24-76-0 F3C45E

Cool Gray 10 rgb 99-99-99 cmyk 40-30-20-66 html 636363

1795

7579 rgb cmyk html

Text colors 1 Pantone

Pantone

197-88-48 7-80-98-1 C55830

rgb cmyk html

186-43-49 8-98-93-1 BA2B31

Text colors 2

Black rgb 0-0-0 cmyk 0-0-0-100 html 000000

17

How to use it 1

How to use it on white: the classic way.

2

How to use it on a background color.

Always use the negative logo in that case.

File use

The logos are available in EPS, JPEG and PNG formats for both screen and print.

EPS

3

Logo clearzone.

Always leave the logo some space to breath.

4

Logo minimum and prefered size.

Download this logo package

EPS ďŹ les contain the master logo artwork and can be scaled to any size without loss of quality. They should be supplied/used wherever possible, when producing professional artwork for print or screen.

JPG

PNG

&

JPEG and PNG ďŹ les should only be for print or screen but can not be enlarged.

They should only be used on internally produced materials (Word, PowerPoint, etc).

18

/ GRAPHIC STANDARDS GUIDE

1

2

3

4

Minimum size

1/4 inche Lorem ipsum dolor sit amet, consectetur adipis icing elit, sed do eiusmod tem por Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod e

et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. rep rshfhj pariatur.

prefered size

1/2 inche

19

Graphical elements It is important to keep the brand’s consistency and uniformity in developing marketing material. Only simple forms such as circles or squares can be used. Corners must be either square or round and colors are used as solids or with the specified gradient.

In addition, these graphical elements were created to help you structure content on printed material and marketing collaterals.

1

2

Arrows Use the arrows to organize information and to indicate progression.

Communications Use the speech bubbles to insert titles or create banners.

Use the curly brackets to highlight a specific extract or important information.

Download the graphic elements

20

/ GRAPHIC STANDARDS GUIDE

3

Workflow elements Use the line to make the workflow progress from one stage to the next.

This line can be curbed to follow a process and can even come back full circle.

Use the position bubbles to highlight a workflow stage or step.

1

2 Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE

VERY INTERESTING TITLE

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.

AND A VERY INTERESTING SUBTITLE

3 Your text Lorem ipsum dolor sit amet, magna aliqua.

Your text Lorem ipsum dolor sit amet, magna aliqua.

21

Signs When creating material about Objectif Lune software certain concepts are more common or repetitive. The signs were developed to visually express them.

They should be used sparingly only to represent a single action, concept or word. If a more complex illustration is required, a sign is not the appropriate medium to express it. They can be used in combination with text and other illustrations or doodles.

They should be in a circle, used in monochrome and follow the color chart.

1

Signs

Download the graphic elements

22

/ GRAPHIC STANDARDS GUIDE

Barcoding

1

Process

Host

Data

QR Code

ERP system

Variable data printinting

Data update

Share

OMR Code

Cellphone & Tablet

Mail room process optimization

Print optimization

Cellphone

Postal Code

TRANS PROMO CRM system

Transpromo

Update PDF

Transfert

Web publishing

Save

Tablet

Financial system

Text

Images

Search & retreive

Email

Mail

Dollars

EDM system

Signature

PDF

Archive

Print

Star

Happy client

23

Doodles When creating material about Objectif Lune and its software, certain more complex concepts are better expressed when illustrated. A specific style was chosen for illustration, it is the doodle. Almost anything can be created in the doodle style. Doodle must look like freehand drawings in bold, with a cartoonish style. They must follow the color chart and never be placed into a circle.

1

Doodles

Download the graphic elements

24

/ GRAPHIC STANDARDS GUIDE

1

Printers

Workflow diagram

Workflow tool

Connection

Install

Create

Deliver

Drag & drop

Images

Batch file

Email

Insert

Pdf

Mail

Time

Web

Speed

Minimal changes

Archive

Search

Money

Send

Documents

Cloud

People

Validation

Save

Share

Mobility

Security

Update

Data

Systems : ERP, Financial, CRM, EDM

Text

Computer/Host

Printer inserter

Solution

Customer Satisfaction

25

Our logo The Capture logo is in Gotham Black typeface in charcoal gray.

A negative version also exists.

It must include the mention “Objectif Lune Software, Powered

by PlanetPress®” underneath. It does not include any icon.

Download this logo package

26

/ GRAPHIC STANDARDS GUIDE

27

Our colors 1

Logo colors.

2

Primary colors.

3

Secondary colors.

4

Text colors.

Download this logo package

28

/ GRAPHIC STANDARDS GUIDE

1

Classic logo color Pantone

446

rgb 63-68-68 cmyk 70-59-60-44 html 3f4444

Negative logo

rgb 255-255-255 cmyk 0-0-0-0 html ffffff

2

Primary colors - Backgrounds Pantone

Pantone

298 rgb cmyk html

3

300

65-182-230 67-2-0-0 41B6E6

rgb cmyk html

Secondary colors Pantone

rgb cmyk html

195-218-228 25-4-7-0 C3DAE4

rgb cmyk html

Cool Gray 10 rgb 99-99-99 cmyk 40-30-20-66 html 636363

7687

632

Text colors 1 Pantone

Pantone

Pantone

7457

4

0-94-184 99-50-0-0 005EB8

56-143-175 92-24-23-0 388FAF

rgb cmyk html

47-67-134 100-86-15-3 2F4386

Text colors 2

Black rgb 0-0-0 cmyk 0-0-0-100 html 000000

29

How to use it 1

How to use it on white: the classic way.

2

How to use it on a background color.

Always use the negative logo in that case.

File use

The logos are available in EPS, JPEG and PNG formats for both screen and print.

EPS

3

Logo clearzone.

Always leave the logo some space to breath.

4

Logo minimum and prefered size.

Download this logo package

EPS ďŹ les contain the master logo artwork and can be scaled to any size without loss of quality. They should be supplied/used wherever possible, when producing professional artwork for print or screen.

JPG

PNG

&

JPEG and PNG ďŹ les should only be for print or screen but can not be enlarged.

They should only be used on internally produced materials (Word, PowerPoint, etc).

30

/ GRAPHIC STANDARDS GUIDE

1

2

3

4

Minimum size

0,3 inche

Lorem ipsum dolor sit amet, consectetur adipis icing elit, sed do eiusmod tem por Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do

eiusmod e et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exe rc i t a t i o n u l l a m c o laboris nisi ut aliquip ex ea commod.

prefered size

0,6 inche

31

Graphical elements It is important to keep the brand’s consistency and uniformity in developing marketing material. Only simple forms such as circles or squares can be used. Corners must be either square or round and colors are used as solids or with the specified gradient.

In addition, these graphical elements were created to help you structure content on printed material and marketing collaterals.

1

2

Arrows Use the arrows to organize information and to indicate progression.

Communications Use the speech bubbles to insert titles or create banners.

Use the curly brackets to highlight a specific extract or important information.

Download the graphic elements

32

/ GRAPHIC STANDARDS GUIDE

3

Workflow elements Use the line to make the workflow progress from one stage to the next.

This line can be curbed to follow a process and can even come back full circle.

Use the position bubbles to highlight a workflow stage or step.

1

2

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE

VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.

3 Your text Lorem ipsum dolor sit amet, magna aliqua.

Your text Lorem ipsum dolor sit amet, magna aliqua.

33

Signs When creating material about Objectif Lune software certain concepts are more common or repetitive. The signs were developed to visually express them.

They should be used sparingly only to represent a single action, concept or word. If a more complex illustration is required, a sign is not the appropriate medium to express it. They can be used in combination with text and other illustrations or doodles.

They should be in a circle, used in monochrome and follow the color chart.

1

Signs

Download the graphic elements

34

/ GRAPHIC STANDARDS GUIDE

Barcoding

1

Process

Host

Data

QR Code

ERP system

Variable data printinting

Data update

Share

OMR Code

Cellphone & Tablet

Mail room process optimization

Print optimization

Cellphone

Postal Code

TRANS PROMO CRM system

Transpromo

Save

Transfert

Web publishing

Capture zone

Tablet

Financial system

Text

Images

ICR Feature

Email

Mail

Dollars

EDM system

Signature

PDF

Archive

Print

Star

Happy client

35

Doodles When creating material about Objectif Lune and its software, certain more complex concepts are better expressed when illustrated. A specific style was chosen for illustration, it is the doodle. Almost anything can be created in the doodle style.

Doodle must look like freehand drawings in bold, with a cartoonish style. They must follow the color chart and never be placed into a circle.

1

Doodles

Download the graphic elements

36

/ GRAPHIC STANDARDS GUIDE

1

Printers

Workflow tool

Printer inserter

Workflow diagram

Data

Systems : ERP, Financial, CRM, EDM

Text

Install

Create

Deliver

Batch file

Drag & drop/ Insert

Connection

Images

Share

Pdf

Update

Save

Send

People

Mail

ICR

Pen

Documents

Cloud

Mobility

Security

Validation

Email

Insert

Dock station/Computer/Host

Time

Web

Pidget

Minimal changes

Speed

Search

Archive

Capture zone

Money

Solution

Customer Satisfaction

37

Our logo The EnvelopeNow logo is in Gotham Black typeface in charcoal gray. A negative version also exists.

It must include the mention “Objectif Lune Software, Powered

by PlanetPress®” underneath. It does not include any icon.

Download this logo package

38

/ GRAPHIC STANDARDS GUIDE

39

Our colors 1

Logo colors.

2

Primary colors.

3

Secondary colors.

4

Text colors.

Download this logo package

40

/ GRAPHIC STANDARDS GUIDE

1

Classic logo color Pantone

446

rgb 63-68-68 cmyk 70-59-60-44 html 3f4444

Negative logo

rgb 255-255-255 cmyk 0-0-0-0 html ffffff

2

Primary colors - Gradient Pantone

Pantone

376 rgb cmyk html

3

132-189-0 54-0-100-0 84bd00

363 rgb cmyk html

Secondary colors Pantone

rgb cmyk html

198-223-150 24-0-52-0 C5DA96

Text colors 1 Pantone

Cool Gray 10 rgb 99-99-99 cmyk 40-30-20-66 html 636363

Pantone

349

Pantone

7486

4

76-140-43 76-3-100-18 4c8c2b

361 rgb cmyk html

109-172-58 75-0-100-0 6DAC3A

rgb cmyk html

59-104-60 90-33-100-26 3b683c

Text colors 2

Black rgb 0-0-0 cmyk 0-0-0-100 html 000000

41

How to use it 1

How to use it on white: the classic way.

2

How to use it on a background color.

Always use the negative logo in that case.

File use

The logos are available in EPS, JPEG and PNG formats for both screen and print.

EPS

3

Logo clearzone.

Always leave the logo some space to breath.

4

Logo minimum and prefered size.

Download this logo package

EPS ďŹ les contain the master logo artwork and can be scaled to any size without loss of quality. They should be supplied/used wherever possible, when producing professional artwork for print or screen.

JPG

PNG

&

JPEG and PNG ďŹ les should only be for print or screen but can not be enlarged.

They should only be used on internally produced materials (Word, PowerPoint, etc).

42

/ GRAPHIC STANDARDS GUIDE

1

2

3

4

Minimum size

1/4 inche

Lorem ipsum dolor sit amet, consectetur adipis icing elit, sed do eiusmod tem por Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod e

et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. rep rshfhj pariatur.

prefered size

1/2 inche

43

Graphical elements It is important to keep the brand’s consistency and uniformity in developing marketing material. Only simple forms such as circles or squares can be used. Corners must be either square or round and colors are used as solids or with the specified gradient.

In addition, these graphical elements were created to help you structure content on printed material and marketing collaterals.

1

2

Arrows Use the arrows to organize information and to indicate progression.

Communications Use the speech bubbles to insert titles or create banners.

Use the curly brackets to highlight a specific extract or important information.

Download the graphic elements

44

/ GRAPHIC STANDARDS GUIDE

3

Workflow elements Use the line to make the workflow progress from one stage to the next.

This line can be curbed to follow a process and can even come back full circle.

Use the position bubbles to highlight a workflow stage or step.

1

2

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE

VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.

3 Your text Lorem ipsum dolor sit amet, magna aliqua.

Your text Lorem ipsum dolor sit amet, magna aliqua.

45

Signs When creating material about Objectif Lune software certain concepts are more common or repetitive. The signs were developed to visually express them.

They should be used sparingly only to represent a single action, concept or word. If a more complex illustration is required, a sign is not the appropriate medium to express it. They can be used in combination with text and other illustrations or doodles. They should be in a circle, used in monochrome and follow the color chart.

1

Signs

Download the graphic elements

46

/ GRAPHIC STANDARDS GUIDE

1

Simple process

PDF

OMR Code

Mail room process optimization

Print

Mail

Send to folder

Printer inserter optimization

Batch file

Batch file

Save

Happy client

Mail

Star

47

Doodles When creating material about Objectif Lune and its software, certain more complex concepts are better expressed when illustrated. A specific style was chosen for illustration, it is the doodle. Almost anything can be created in the doodle style.

Doodle must look like freehand drawings in bold, with a cartoonish style. They must follow the color chart and never be placed into a circle.

1

Doodles

Download the graphic elements

48

/ GRAPHIC STANDARDS GUIDE

1

Computer/Host

Printer inserter

People

Create

OMR Code

Save

Add

Time

Search

Pdf

Solution

Send

Archive

Documents

Speed

Batch file

Minimal changes

Insert

Customer Satisfaction

49

Our logo The PrintShop Mail logo is in Gotham Black typeface in charcoal gray. A negative version also exists.

It must include the mention “Objectif Lune Software� underneath. It does not include the word Suite or any icon. It must appear on all marketing collateral featuring PrintShop Mail and any of the PrintShop Mail modules.

Download this logo package

50

/ GRAPHIC STANDARDS GUIDE

51

Our colors 1

Logo colors.

2

Primary colors.

3

Secondary colors.

4

Text colors.

Download this logo package

52

/ GRAPHIC STANDARDS GUIDE

1

Classic logo color Pantone

446

rgb 63-68-68 cmyk 70-59-60-44 html 3f4444

Negative logo

rgb 255-255-255 cmyk 0-0-0-0 html ffffff

2

Primary colors - Gradient Pantone

Pantone

2603 rgb cmyk html

3

112-32-130 72-99-0-3 702082

269 rgb cmyk html

Secondary colors Pantone

Pantone

531 rgb cmyk html

4

81-45-109 80-98-5-27 512d6d

218-198-228 9-22-0-0 DAC6E4

521 rgb cmyk html

Text colors 1 Pantone

Cool Gray 10 rgb 99-99-99 cmyk 40-30-20-66 html 636363

Pantone

156-125-173 35-56-4-0 9C7DAD

2685 rgb cmyk html

46-0-108 93-100-18-21 2E006C

Text colors 2

Black rgb 0-0-0 cmyk 0-0-0-100 html 000000

53

How to use it 1

How to use it on white: the classic way.

2

How to use it on a background color.

Always use the negative logo in that case.

File use

The logos are available in EPS, JPEG and PNG formats for both screen and print.

EPS

3

Logo clearzone.

Always leave the logo some space to breath.

4

Logo minimum and prefered size.

Download this logo package

EPS ďŹ les contain the master logo artwork and can be scaled to any size without loss of quality. They should be supplied/used wherever possible, when producing professional artwork for print or screen.

JPG

PNG

&

JPEG and PNG ďŹ les should only be for print or screen but can not be enlarged.

They should only be used on internally produced materials (Word, PowerPoint, etc).

54

/ GRAPHIC STANDARDS GUIDE

1

2

3

4

Minimum size

1/4 inche Lorem ipsum dolor sit amet, consectetur adipis icing elit, sed do eiusmod tem por Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod e

et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. repshfhj pariatur.

prefered size

1/2 inche

55

Graphical elements It is important to keep the brand’s consistency and uniformity in developing marketing material. Only simple forms such as circles or squares can be used. Corners must be either square or round and colors are used as solids or with the specified gradient.

In addition, these graphical elements were created to help you structure content on printed material and marketing collaterals.

1

2

Arrows Use the arrows to organize information and to indicate progression.

Communications Use the speech bubbles to insert titles or create banners.

Use the curly brackets to highlight a specific extract or important information.

Download the graphic elements

56

/ GRAPHIC STANDARDS GUIDE

3

Workflow elements Use the line to make the workflow progress from one stage to the next.

This line can be curbed to follow a process and can even come back full circle.

Use the position bubbles to highlight a workflow stage or step.

1

2

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE

VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.

3 Your text Lorem ipsum dolor sit amet, magna aliqua.

Your text Lorem ipsum dolor sit amet, magna aliqua.

57

Signs When creating material about Objectif Lune software certain concepts are more common or repetitive. The signs were developed to visually express them.

They should be used sparingly only to represent a single action, concept or word. If a more complex illustration is required, a sign is not the appropriate medium to express it. They can be used in combination with text and other illustrations or doodles. They should be in a circle, used in monochrome and follow the color chart.

1

Signs

Download the graphic elements

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Barcoding

1

Simple process

Host

Data

QR Code

Postal Code

Variable data printinting

Data update

Share

Mail room process optimization

Print optimization

Save

Transfert

Web publishing

Imposition

Dollars

Text

Images

Mail

Numbering

Star

Signature

PDF

Print

Happy client

59

Doodles When creating material about Objectif Lune and its software, certain more complex concepts are better expressed when illustrated. A specific style was chosen for illustration, it is the doodle. Almost anything can be created in the doodle style.

Doodle must look like freehand drawings in bold, with a cartoonish style. They must follow the color chart and never be placed into a circle.

1

Doodles

Download the graphic elements

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/ GRAPHIC STANDARDS GUIDE

1

Computer/Host

Printers

Connection

Text

Install

Create

Insert

Drag & drop

People

Security

Update

Images

Share

Send

Pdf

Time

Speed

Save

Data

Mail

Web

Solution

Documents

Money

Search

Send to folder

Business cards

Brochure

Customer Satisfaction

61

Our logo The PReS logo is in Gotham Black typeface in charcoal gray.

A negative version also exists.

It must include the mention “Objectif Lune Software” underneath. It must appear on all marketing collateral featuring PReS and any of the PReS modules.

Download this logo package

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63

Our colors 1

Logo colors.

2

Primary colors.

3

Secondary colors.

4

Text colors.

Download this logo package

64

/ GRAPHIC STANDARDS GUIDE

1

Classic logo color Pantone

446

rgb 63-68-68 cmyk 70-59-60-44 html 3f4444

Negative logo

rgb 255-255-255 cmyk 0-0-0-0 html ffffff

2

Primary colors - Gradient Pantone

Pantone

186 rgb cmyk html

3

187

200-16-46 2-100-85-6 C8102E

rgb cmyk html

Secondary colors Pantone

rgb cmyk html

247-172-183 0-40-13-0 E4AAB6

rgb cmyk html

Cool Gray 10 rgb 99-99-99 cmyk 40-30-20-66 html 636363

7421

178

Text colors 1 Pantone

Pantone

Pantone

700

4

174-19-42 7-100-82-26 94192D

241-91-93 0-80-58-0 E65959

rgb cmyk html

106-27-49 38-94-63-45 5C2034

Text colors 2

Black rgb 0-0-0 cmyk 0-0-0-100 html 000000

65

How to use it 1

How to use it on white: the classic way.

2

How to use it on a background color.

Always use the negative logo in that case.

File use

The logos are available in EPS, JPEG and PNG formats for both screen and print.

EPS

3

Logo clearzone.

Always leave the logo some space to breath.

4

Logo minimum and prefered size.

Download this logo package

EPS ďŹ les contain the master logo artwork and can be scaled to any size without loss of quality. They should be supplied/used wherever possible, when producing professional artwork for print or screen.

JPG

PNG

&

JPEG and PNG ďŹ les should only be for print or screen but can not be enlarged.

They should only be used on internally produced materials (Word, PowerPoint, etc).

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1

2

3

4

Minimum size

1/4 inche

Lorem ipsum dolor sit amet, consectetur adipis icing elit, sed do eiusmod tem por L o r e m i p s u m dolor sit

amet, consectetur adipisicing elit, sed do eiusmod e et dolore m a g n a aliqua. Ut ercitation r s h f h j pariatur.

prefered size

1/2 inche

67

Graphical elements It is important to keep the brand’s consistency and uniformity in developing marketing material. Only simple forms such as circles or squares can be used. Corners must be either square or round and colors are used as solids or with the specified gradient.

In addition, these graphical elements were created to help you structure content on printed material and marketing collaterals.

1

2

Arrows Use the arrows to organize information and to indicate progression.

Communications Use the speech bubbles to insert titles or create banners.

Use the curly brackets to highlight a specific extract or important information.

Download the graphic elements

68

/ GRAPHIC STANDARDS GUIDE

3

Workflow elements Use the line to make the workflow progress from one stage to the next.

This line can be curbed to follow a process and can even come back full circle.

Use the position bubbles to highlight a workflow stage or step.

1

2

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE

VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.

3 Your text Lorem ipsum dolor sit amet, magna aliqua.

Your text Lorem ipsum dolor sit amet, magna aliqua.

69

Signs When creating material about Objectif Lune software certain concepts are more common or repetitive. The signs were developed to visually express them.

They should be used sparingly only to represent a single action, concept or word. If a more complex illustration is required, a sign is not the appropriate medium to express it. They can be used in combination with text and other illustrations or doodles. They should be in a circle, used in monochrome and follow the color chart.

1

Signs

Download the graphic elements

70

/ GRAPHIC STANDARDS GUIDE

Barcoding

1

Workflow tool

Host

Data

QR Code

ERP system

Variable data printinting

Data update

Share

OMR Code

Cellphone & Tablet

Mail room process optimization

Print optimization

Cellphone

Postal Code

TRANS PROMO CRM system

Transpromo

Save

Transfert

Web publishing

Wifi

Tablet

Financial system

Text

Images

Search & retreive

Email

Mail

Dollars

EDM system

Signature

PDF

Archive

Print

AFP System

Happy client

71

Doodles When creating material about Objectif Lune and its software, certain more complex concepts are better expressed when illustrated. A specific style was chosen for illustration, it is the doodle. Almost anything can be created in the doodle style.

Doodle must look like freehand drawings in bold, with a cartoonish style. They must follow the color chart and never be placed into a circle.

1

Doodles

Download the graphic elements

72

/ GRAPHIC STANDARDS GUIDE

1

Printers

Workflow diagram

Workflow tool

Connection

Install

Create

Deliver

Drag & drop

Images

Batch file

Email

Insert

Pdf

Mail

Time

Web

Speed

Minimal changes

Archive

Search

Money

Send

Documents

Cloud

People

Validation

Save

Share

Mobility

Security

Update

Data

Systems : ERP, Financial, CRM, EDM, AFP

Text

Computer/Host

Printer inserter

Solution

Customer Satisfaction

73

Our logos The logos are in Gotham Black typeface in charcoal gray.

A negative version also exists.

It must include the mention underneath: For PrintSoft « OL™ Solution Services »

For OL™ Care « Maintenance Services »

It must appear on all marketing collateral featuring our services.

Download this logo package

74

/ GRAPHIC STANDARDS GUIDE

For OL™ Learn « Training Services »

75

Our colors 1

Logo colors.

2

Primary colors.

3

Text colors.

4

Web colors.

Download this logo package

76

/ GRAPHIC STANDARDS GUIDE

1

Classic logo color Pantone

446

rgb 63-68-68 cmyk 70-59-60-44 html 3f4444

Negative logo

rgb 255-255-255 cmyk 0-0-0-0 html ffffff

2

Primary colors - Gradient Pantone

Pantone

286 rgb cmyk html

3

288

46-85-151 91-73-11-1 2E5597

rgb cmyk html

Secondary colors Pantone

rgb cmyk html

109-171-228 54-22-0-0 6DABE4

rgb cmyk html

Cool Gray 10 rgb 99-99-99 cmyk 40-30-20-66 html 636363

282

646

Text colors 1 Pantone

Pantone

Pantone

284

4

31-53-94 98-85-36-27 1F355E

85-129-171 71-43-16-0 5581AB

rgb cmyk html

4-30-65 100-87-42-52 041E41

Text colors 2

Black rgb 0-0-0 cmyk 0-0-0-100 html 000000

77

How to use it 1

How to use it on white: the classic way.

2

How to use it on a background color.

Always use the negative logo in that case.

File use

The logos are available in EPS, JPEG and PNG formats for both screen and print.

EPS

3

Logo clearzone.

Always leave the logo some space to breath.

4

Logo minimum and prefered size.

Download this logo package

EPS ďŹ les contain the master logo artwork and can be scaled to any size without loss of quality. They should be supplied/used wherever possible, when producing professional artwork for print or screen.

JPG

PNG

&

JPEG and PNG ďŹ les should only be for print or screen but can not be enlarged.

They should only be used on internally produced materials (Word, PowerPoint, etc).

78

/ GRAPHIC STANDARDS GUIDE

1

2

3

4

Minimum size

1/4 inche

Lorem ipsum dolor sit amet, consectetur adipis icing elit, sed do eiusmod tem por Lorem ipsum dolor sit amet, consectetur adipisicing

elit, sed do eiusmod e et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation u l l a m c o rep rshfhj pariatur.

prefered size

1/2 inche

79

Graphical elements It is important to keep the brand’s consistency and uniformity in developing marketing material. Only simple forms such as circles or squares can be used. Corners must be either square or round and colors are used as solids or with the specified gradient.

In addition, these graphical elements were created to help you structure content on printed material and marketing collaterals.

1

2

Arrows Use the arrows to organize information and to indicate progression.

Communications Use the speech bubbles to insert titles or create banners.

Use the curly brackets to highlight a specific extract or important information.

Download the graphic elements

80

/ GRAPHIC STANDARDS GUIDE

3

Workflow elements Use the line to make the workflow progress from one stage to the next.

This line can be curbed to follow a process and can even come back full circle.

Use the position bubbles to highlight a workflow stage or step.

1

2

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE

VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.

Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.

3 Your text Lorem ipsum dolor sit amet, magna aliqua.

Your text Lorem ipsum dolor sit amet, magna aliqua.

81

Incorrect logo usage The logos shown here represent what not to do.

If you encounter any material or situation using the logos like those examples, make sure it is not available externally, have it modified and destroyed.

1

Don’t use colors other than the official ones.

2

Don’t use over a pattern.

3

Don’t distort. Always scale the logos proportionaly.

4

Don’t use outlines.

5

Don’t use over dark backgrounds that may affect readability.

6

Don’t use drop shadows.

7

Don’t use the moon logo.

8

Don’t use any old logos.

Any doubt for a particular situation or use, contact us marketingrequest@ca.objectiflune.com

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1

2

3

4

3

3

7

7

83

Our typefaces 1

For print/video/presentation: Gotham font family

Logo Gotham Black Title & text Gotham Book Gotham Bold

2

For web: Droid Sans font family Gotham font family (Banner only)

Content Droid Sans Regular Droid Sans Bold Text banner Gotham Black Gotham Book

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1

Gotham Book/

Gotham Book/

Gotham Italic/

Gotham Black/

abcdefghijklmnopqrstuvwxyz@\%$:-) ABCDEFGHIJKLMNOPQRSTUVWXYZ@\%$:-)

abcdefghijklmnopqrstuvwxyz@\%$:-) ABCDEFGHIJKLMNOPQRSTUVWXYZ@\%$:-)

2

abcdefghijklmnopqrstuvwxyz@\%$:-) ABCDEFGHIJKLMNOPQRSTUVWXYZ@\%$:-)

abcdefghijklmnopqrstuvwxyz@\%$:ABCDEFGHIJKLMNOPQRSTUVWXYZ@\%$:-)

Droid Sans Regular/ Droid Sans Bold/ abcdefghijklmnopqrstuvwxyz@\%$:-) ABCDEFGHIJKLMNOPQRSTUVWXYZ@\%$:-)

abcdefghijklmnopqrstuvwxyz@\%$:-) ABCDEFGHIJKLMNOPQRSTUVWXYZ@\%$:-)

85

Our photography Create or choose photos that put in focus the subject and create depth by putting the background out of focus.

(Don’t use auto-focus). Make them dynamic by respecting the rule of thirds.

Rule of thirds

Crop the image to create the illusion of space by not necessarily showing the whole picture and boost the saturation and contrast to obtain a more vibrant image.

Never use posed or artificial looking pictures or iStock photos who do not follow the new guidelines. When using people in a photo, make sure the subject is a “real person”.

Always go for a picture with a smile, because a smile is contagious and brings good energy.

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Working environment

Example of a smiley face on a blurry background

Product feature

87

Downloads Download all the logos

Objectif Lune

Download all the graphic elements

SOLUTIONS

SERVICES

PlanetPress

PrintSoft/OL Care/OL Learn

Logo

Download all

Logo Graphic elements

Capture Download all

Logo Graphic elements

EnvelopeNow Download all

Logo Graphic elements

PrintShop Mail

Download all

Logo Graphic elements

PReS

Download all

88

Graphic elements package include: Graphic elements/Signs/Doodles

Logo Graphic elements

/ GRAPHIC STANDARDS GUIDE

Download all

Logo Graphic elements

Final thought This guide serves as a general overview, but does not claim to cover each graphic application.

If your project requires graphic elements that are not described herein,

send your inquiry to

marketingrequest@ca.objectiflune.com

89