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MARCH 30, 2011 •


Women in Business Mentoring • SPRING fashions • Community profiles

Stephanie Dixon

Susan Postma

Bonnie Campbell

Inside, meet the Black Press Milestone Women

Margaret Elliott

Pauline Rafferty

Helen Hughes

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Local women making a difference

Welcome to Women in Business

Published by:


818 Broughton St, Victoria, B.C. Canada, V8W 1E4 Group Publisher Penny Sakamoto Section editor Jennifer Blyth LAYOUT & DESIGN Lily Chan director, advertising sales Oliver Sommer Circulation Director Bruce Hogarth

Group publisher Penny Sakamoto

elcome to the Black Press tribute to Greater Victoria’s amazing Women in Business. As you read through the following pages, no doubt you will find their talents remarkable and their stories inspiring. In every sector, every day, women throughout the Capital Region are making a difference. In both business and non-profit organizations, they are building legacies and contributing to a community we are all proud to call home. The scope of women’s efforts and involvements is vast and reflects the di-

verse skills and interests that have been a significant factor in Greater Victoria’s emergence from the recent global economic challenges. Like them, we are confident in the bright future that awaits. Looking ahead, we ask readers to start thinking about those women they know who are making a difference – in the community and in business – and to tell us about them for the annual Black Press Women in Business Awards coming up this fall. Honouring businesses both large and small, and women from all sectors, this year’s categories include: Rising Star; Above and Beyond; Eco-En-

trepreneur; and the Woman Business Owner of the Year. To nominate an outstanding woman, watch for ballots published this summer in the Black Press Victoria News Daily and your community newspaper, or contact contact Coinciding with the awards, Black Press is already planning its next Women in Business showcase and gala as well. To participate, contact

Are you a

Woman in Business? The next special edition featuring Greater Victoria’s women in business is being planned now. Reserve your space - call

Oliver Sommer, Director, Advertising Sales, Black Press

250-381-3633 ext 236 or email

Some of the many women at Black Press salute Victoria’s women in business.

Don Denton photo

ADVERTISER INDEX B.C. Guide Dog Services................... 28 BCAA Insurance.................................3 Big O Tires........................................8 Brenda McQuarrie, South Island Cleaning...................... 26 Canadian Breast Cancer Foundation.......................... 22 Canadian Western Bank....................13 Carole James/Maurine Karagianis...... 11 Carolyn Barter, Baja Rosi’s...............20 Citrus-O Carpet Care..........................7 CRD................................................ 14 Debbie England, Colwood Car Mart.....8 Debbie Halusiak, Westshore Dance Studios................. 27 Diva Soft Lite.................................. 23

Dr Kenneth A. Smith, Clinic 805.........31 Dr. Jane Wrinch, Dogwood Family Dentistry Centre..............................20 Dr. Zareen Charania, Royal Oak Optometry.......................12 Elements Compounding Pharmacy... 25 Enabled Financial Solutions Ltd.........31 E-Women Network..........................30 Gobid............................................. 22 Harbord Insurance............................12 Hilary Jordan – The Style File.............8 Hillside Veterinary Hospital.............. 28 Hotel Grand Pacific.......................... 16 Janet Theresa................................. 29 Janet Young, All Organized Storage Ltd...................8

Janice Mangano, Pemberton Holmes...9 Jesa Aspden, bellasol...................... 23 Johns Southward Glazier Walton Margetts Barristers & Solicitors.........20 Kate Wells, Drivewise...................... 27 Kids2kids.........................................12 Kimberly Brown, Canaccord Wealth Management..........5 Kristi Buchanan Financial Solutions Inc.......................3 Lesley Blackman, Estevan Pharmacy............................18 Lifetime Networks........................... 26 Lisa Jorgensen, Fuel Stick................. 24 Lisa Reda, Island Child Magazine........12 Lorena Alvarez, Bridges for Women Society................9

Mattress Choice.................................8 McCall’s Honouring Life.................... 26 MD Esthetics................................... 19 Meta Day Spa.................................. 27 MS Society...................................... 24 Nancy McDougal................................8 Newera Wellness............................. 29 OM Nailspa..................................... 22 Pam Katunar, TD Waterhouse Private Investment Advice............... 26 Pauline Penner / Anna Harvey, Women As One.................................12 Pepper’s Market................................6 Ramona Reynolds........................... 26 Rosemary Quinn, Fitness Works Personal Training Ltd....................... 24

TODAY IS A GOOD DAY TO LIVE THE LIFE YOU DREAM ABOUT Kristi Buchanan Financial Solutions Inc. Build your savings. Protect your family. Enjoy your life. Whether you are juggling the demands of family, swamped by your successful business, or trying to find a way to retire without worry, we can help. Our service commitment: We focus on customizing solutions to create life balance and to help make your dreams a reality. When we meet we’ll talk about where you are today, where you want to be tomorrow and what plans you’ve already put in place. Together we will build a plan of action to meet your objectives and priorities. The best way to predict your future is to create it.

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Royal Roads University..................... 11 Sandra Richardson, Victoria Foundation..........................21 Saunders Subaru..............................17 SG Power........................................ 24 Sharon Wilcox, Legal Staff Solutions Inc....................17 Shelley McKinnon, Harbour Towers............................... 26 Sherryl Andrews, Ooh La La Cupcakes..........................21 Shoppers Home Health Care ............ 23 Society for Children with Autism....... 26 Spoons Diner.................................. 23 Susan Herman, Peninsula Co-op........31 Susan Moskal, Nair Career................ 26 The Bay............................................2

The Magnolia Hotel & Spa...................5 The Mustard Seed............................ 24 The Westin Bear Mountain................15 Three Point Motors............................6 Thrifty Foods.................................. 10 Triangle Healing.............................. 16 Unstoppable Woman....................... 24 Vancity.............................................4 Victoria Hyundai........................ 18, 32 Victoria Women’s Transition House.............................20 Walmart...........................................5 Women In Need.............................. 25 Women’s Enterprise Centre................7 YMCA-YWCA Greater Victoria............ 22 yoUnlimited.................................... 28

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Langford Community Branch #100-800 Kelly Road • 250-995-7573

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Did you know that at Vancity Credit Union we have the ability to fulfill all of your financial needs? You deserve choice, respect, and fantastic service when it comes to managing your finances and planning your future. We can help with planning, investing, borrowing, getting a mortgage, banking for your business or non-profit organization. And we care about our community. Come in to any of our 4 Victoria locations and ask us about our socially responsible investing and about Shared Success, our program that gives a percentage of our profits back to you and invests in our local communities. Check us out online or even better- come see us at the branch nearest you. We are always here to greet you with a smile, answer your questions and offer you financial advice.



Local women making a difference

Black Press Women in Business Awards:

Recognizing outstanding local women


any amazing women are hard at work in the Capital Region, striving every day to make their business strong and their community a better place. Black Press wants to hear about them! This fall, your Greater Victoria community newspapers will present the fourth annual Women in Business Awards, designed to honour local women making a difference through their careers and community contributions. From the Woman Business Owner of the Year to a true Rising Star, the award evaluations consider both specific criteria in their respective categories, plus involvement in business or volunteer organizations, mentoring, awards and expertise in their fields. “While each woman is unique in the path she chooses for her career, the women we have met through the years have shared a true passion for their chosen fields, for the clients and individuals they serve, their colleagues and their greater community,” says Black Press Group Publisher Penny Sakamoto, encouraging readers to start thinking about the women they know who are deserving of recognition. “We have met so many remarkable women over the years and we look forward to hearing more of their stoLesley Blackman was last ries. year’s Woman Business Owner The 2011 Women in Business Awards will select of the Year. It’s time to start women award winners in the following four categories: thinking of your nominations • Women Business Owner of the Year for this year’s winner. • Eco-Entrepreneur • Rising Star • Above & Beyond Watch for nomination forms and specific criteria in your Black Press community newspapers in the coming months, or call 250-381-3484 for more information.

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Women in Business PROFILE

Ronette Nyhan Best Small Meeting Spot in Victoria Ronette Nyhan knows bigger isn’t always better. Especially when you’re planning an executive retreat or board meeting. “There’s something special about a boutique hotel setting,” says Ronette, Director of Sales at Magnolia Hotel & Spa in downtown Victoria. “It’s a whole different level of luxury and attention to detail.” Ronette has worked with groups to arrange meet-and-stay packages for 14+ years and was recently named Director of Sales of the Year by Atlific Hotels. She

says clients love the personalized meetings and accommodations at the four-diamond Magnolia Hotel – one of TripAdvisor’s Top 10 Luxury Hotels in Canada. The Magnolia’s chic new meeting space offers natural light, lofty ceilings, electronic screens and LCD projectors in each of the three rooms. And it’s just steps away from Victoria’s stunning Inner Harbour. Personalize your next small meeting the way only a 64-room boutique hotel can.

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Local women making a difference

The girls of summer By Jennifer Blyth


ith the calendar set to turn to April, for two local women, that can mean just one thing: baseball season. It’s thought that last spring, when Carol Ogborne and Linda Sam stepped on the Carnarvon field as the plate and base umpires for a Pee Wee baseball game, it was the first time an all-female umpire squad had overseen a Carnarvon game. While last year was Ogborne’s first season calling the game, Sam is a familiar face behind the plate, having umpired softball and baseball since 1997. Coaching her son at the time, when he was old enough to umpire himself, “we took the course together,” Sam says, recalling their first game, which they umped together. “I was quite nervous but when we walked home after we discussed the game and that was quite a nice moment.” Then in 2000, Sam attended the San Bernardino Little League school – like a week-long “umpire bootcamp; it was fabulous.” That additional training, not to mention many seasons of experience, has led to some significant moments in her umpiring career. Among the many highlights was the 2005 junior girls’ World Series in Kirkland, Wa., then in 2007, the girls’ World Series softball championships in Portland, and last year, the Bantam girls’ national baseball championships. While she enjoys both softball and baseball, “baseball is actually where I prefer to be; it’s a faster-paced game,” she reflects.

Ogborne also enjoys the intricacies of umpiring baseball, as opposed to some other sports. “There’s a lot of complicated rules and a lot you have to pay attention to.” Though often the plate ump draws much of the attention, in fact, “I prefer the bases because you move around a lot more and there’s more to do,” Ogborne says. While today, most coaches, players and fans react no differently to a female umpire than a male, it was a little different in the early days, Sam recalls. “Most people know me now but in the beginning there were a few of the guys trying to intimidate me. “Now when I meet new people the respect of being just another umpire is just there. People are realizing women can do this just as well.” Male or female, not everyone will agree with the umpire’s call, but that just goes with the territory, and umpires must be able to separate what happens on the field with relationships off the field, says Sam, also Greater Victoria Baseball Association’s District Registrar. Today, in addition to umpiring herself, Sam also trains the next generation of umpires and enjoys the relationships that builds. “They come to me and ask a lot of questions; I consider myself a mentor.” That mentoring role is one being emphasized at the park level, too. “What we’re trying to do now is to work with the new umpires at the lower ages as well,” Ogborne says. While this will only be Ogborne’s second season behind the plate, she’s no newcomer to the sport, having played as a youngster and coached her son through the years. She also enjoyed many years as a soccer referee. Also the registrar for Carnarvon and board member of the Greater Victoria Baseball Association, “I figured because I was spending so much time at the park, I might as well get paid for it,” she says with a laugh. “I guess I like the drama of it – seeing the kids play and all

Umpires Linda Sam and Carol Ogborne enjoy their time on the field, but also their role as mentors to younger umpires. the coaches, kids and players you meet.” Recalling her own first game as a base umpire, with Carnarvon’s Umpire in Chief Tom Ovanin at the plate, “after the third inning, I started to relax,” she says. Heading behind the plate for her third game, and staring down a hardball coming fast down the pipe, she told herself, “just remember you have all this gear on for a reason.” Sam’s favourite moment was back at the girl’s World Series when a young player came up and said, “‘I didn’t know women could do this; I’m going to umpire, too.’ “I was just blown away that I had made this impression with this young girl.” The girls of summer are back!

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new, innovative ways to ensure our customers happiness. Customer service is their number one priority in all that they do. They are supported by our team of cashiers whose goal is to leave every customer with a smile. Sarah and Melissa take care of all the pricing, advertising and fundraising within the store. Between them all, the women of Pepper’s work hard every day to fulfill all the needs of our customers.

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Local women making a difference

Make your ‘down time’ work S

avvy business owners make it a priority to market themselves and their business every day – and with a few tools and a little practice you can become your very own best marketing talent. Along with your business card, one of the most effective and least costly marketing tools is an elevator speech – something that every business owner can, and should, take full advantage of. An elevator speech is an overview of your product or service that you can share in the time span of an elevator ride – which can be as long as two minutes or as short as 30 seconds. Rather than simply expand on your business name, job title or occupation, your elevator speech should be designed to start off with a statement about what you can provide and what the benefits are. Your listener will be thinking “what’s in it for me?” and it is up to you to tell them the value you or your business can provide. Be aware of your competitive advantage and take time to incorporate that into your elevator speech. Then get used to sharing your message with everyone, at every opportunity – you never know when the cashier at the grocery store has a sister or an uncle who is looking for just what you are offering! As you craft your elevator speech, keep in mind that you’ll need to grab your listener’s attention right at the start. If you can prompt your listener to ask a question, you will be able to continue the conversation and more fully engage their interest. Many business owners continuously refine their message and will have more than one version of their elevator speech – each one tailored to specific audiences and situations. When someone asks “what do you do?” or when you are given an opportunity to introduce yourself and your business at a meeting, your response should flow smoothly, without hesitation and without sounding like the proverbial sales pitch. With a clear, carefully rehearsed message, you will be ready to take advantage of every encounter, no matter how brief, so practice your speech in front of the bathroom mirror, use a voice

An ‘elevator speech,’ a brief overview of your business, can be an invaluable marketing tool. recorder or role play with friends until you are comfortable and confident. The more you use your speech, the more at ease you will become and the more natural it will sound. When you hand over your business card, if you have delivered an effective elevator speech, you will have neatly explained the benefits of working with you, and you will have painted a picture in their memory of someone who can provide a solution to their needs. Make it punchy and relevant. The opportunity to connect often arises during or shortly after introductions and you’ll want to make that first impression count. Your elevator speech, also known as an elevator pitch, will be a valuable asset at meetings, events, networking groups, in the lineup at the grocery store – who knows, you might even find yourself in an elevator with a captive audience! – Courtesy the Women’s Enterprise Centre

Women’s Enterprise Centre

Women’s Enterprise Centre is the go-to place for women entrepreneurs all over B.C.  We provide business advice, loans, training, resources, and mentors to help  women  start, purchase or grow a small business. With offices and business advisors throughout the province, we provide essential resources and services designed to build business capacity and fuel success. Our professional team understands and relates to the unique circumstances of women business owners, providing tools and confidence through a supportive, individual and practical approach. Call us at 1-800-643-7014 or visit from anywhere in B.C.

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Women in Business PROFILE

Women in Business PROFILE

Nancy McDougal

Debbie England

RN, Certified Child Psychotherapist and Play Therapist

Happy Birthday!

Play is all in a day’s work

Celebrating her first full year as dealer principal of Colwood Car Mart next month, Debbie England has more than just a birthday to be happy about. “Sales have been better than expected, and I’m happy with how things continue,” said England, who opened on April 1, 2010. The dealership still offers about 45 vehicles under one roof, 30 of which are under $10K, and specializes in getting credit for just about anyone. “Two pay stubs are all you need and financing is guaranteed.”

provide for Nancy McDougal, RN, a Certified Child development, insight and help resolve Psychotherapist and Play Therapist. inner conflicts or Play therapy is a structured, theoretically dysfunctional thinking,” based approach to therapy that builds on McDougal explains. normal communicative and learning process At the same time it of children, explains McDougal. provides “psychological Therapists strategically utilize play therapy distance from their problems and to help children express what is troubling facilitates developmentally appropriate them, when verbal language to express expression of thoughts and feelings.” their thoughts and feelings fails. In addition, through play, therapists help children learn Nancy has 24 years experience working with children and their families, with 14 adaptive behaviour. years in private practice. “Play therapy can promote cognitive

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1836 Island Highway, Victoria • 250-474-MART (6278) •

Women in Business PROFILE

Women in Business PROFILE

Hilary Jordan

Janet Young

Change your look Ch l k . . . change h your lif life!!

Need more space? Or better storage? Not only is an organized home a tidier home, a tidier home reduces stress. If you need help organizing your living space, All Organized Storage’s Janet Young can help. With a practical and organized attitude to help make the most of your storage spaces, Janet’s goal is to bring calmness, order and space to her clients’ lives. Largest selection of closet organizing systems in B.C. Janet is the only custom closet vendor on the Vancouver Island who is also a Trained Professional Organizer. In fact, Janet can

“Each individual has a unique storage style, needs and budget, so there’s no one-size-fit-all for storage,” explains Janet.

Hilary brings her enthusiastic uptown attitude to everything she does. Utilizing her extensive knowledge of style and image, she has made media appearances and produced countless fashion shows, seminars and model searches. As an Image Consultant with the Style File™, Hilary believes that everyone deserves the confidence and sense of well-being that comes from looking and feeling your best regardless of age, lifestyle, or budget. With her exceptional eye for detail and flair for fashion, Hilary will help you discover your unique style.

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Women in Business PROFILE

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Danée Jensen Big O Tires: For your vehicle needs For many women, their car is a necessity of doing business, whether for getting into the office each morning or meeting clients throughout the day. Owners Kevin and Danée Jensen And as a necessity, time without their vehicle presents both an inconvenience and a cost. It’s an issue well understood by Kevin Jensen and his staff at Big O Tires (Quadra Tire), serving clients for close to 25 years from downtown Victoria. And because today’s vehicles are more advanced than ever, owners want to feel confident that those working on their vehicles are knowledgeable and up-to-date with the latest technology and service requirements. Victoria’s business women can rest assured that with Big O Tires, their vehicle is in good hands. Conveniently located downtown at 1319 Quadra St., between Yates and Johnson streets, Kevin has been serving the Victoria area since 1988, building a reputation for outstanding performance and friendly, quality service. Beyond new and used tires, Kevin Jensen’s Big O Tires is also your downtown source for custom wheels, full automotive service, front-end and brake service and nitrogen inflation. No matter what the job, the philosophy is the same: Big O Tires takes the time to get it right, treating each and every client with the respect they deserve. Coming up, watch for special classes exploring the ins and outs of what your vehicle needs to keep it running its best.

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Local women making a difference

Building Bridges for Women Programs assist women who have suffered trauma or abuse move into the workforce By Jennifer Blyth Black Press


uring a recent graduation ceremony from Bridges for Women’s employment program, the mother of one of the graduates spoke about how amazed she was at her daughter’s transformation. Putting words into action, the experience inspired the mother and her walking group to raise money for Bridges, a two-decade-old program that provides education and job training for women who have experienced trauma or abuse. This ripple effect from one women’s transformation to a healthy mother and daughter, positively affecting both the younger and older generation, was remarkable, reflects Bridges executive director Janet Bate. “And the fact that the mother wants to become a donor – full circle from her daughter participating, healing and then paying it forward to the organization to help other women – makes the success even more special.” Founded in 1988, today Bridges for Women provides three programs for women survivors of violence, abuse and trauma – offering opportunities to change their lives, re-connect with community and gain control over their economic security. Typically, “when women approach Bridges, they have been suffering from the effects of abuse such as anxiety, isolation, depression, fear, sometimes mental and/or physical challenges, and always low self-esteem,” Bate

explains. Bridges for Women can help. The Bridging Employment Program – In this six-month-long program, participants work together to understand the effects of abuse, learn new ways of communicating and dealing with conflict, learn essential skills such as math, English, computers and working in a team, and then focus on their career path. Studies then move into interview skills, resume writing and job searching. Throughout the program they access counselling supports and meet Bridging graduates who offer great inspiration and hope. The Online Bridging Program – This offers the same curriculum, the same facilitation, counselling and peer supports, but with the add-

Fast Facts: • Bridges for Women Society was established in 1988 as an employment training program for women facing the impacts of abuse, violence and trauma. • Professional staff provide women with the tools they need to identify and overcome the effects of abuse, and to connect with the continuum of support agencies in their community. • Opportunities with Bridges’ award-winning employability programs include employment training and career mentoring support in Victoria; and online employment courses for remote clients through the Women’s eLearning Centre. • Women who are looking for ways to give back to their community are welcome to join Bridges’ valued team of volunteers and mentors. • For more information, visit or call 250-385-7410.

Women in Business PROFILE

Lorena Alvarez Bridges’ Mentoring Program helps women like Lorena succeed in their business thanks to mentors and much-needed donations; visit Offering employment training tailored to each woman’s needs, Bridges for Women programs build self-confidence, good boundaries communication skills and goal setting, enabling women to build a stronger vision for themselves and their future. The Viva Mexico dance group was founded in 2009 by Lorena Alvarez when she met a group of dancers who shared her love for their native

country and an affection of Mexican folk dancing. Located in Victoria, they bring life to any stage. Viva Mexico was created to showcase the folklore dances and costumes of Mexico to this community they have grown to love. They have performed locally and in Vancouver at public and private events, including the Multicultural Food Fair this year and the Fourth Annual Festival Mexicano. If you would like to add some Mexican flavour to your event, give them a call and bring your fiesta to a whole new level!

Tel: 250-661-3064 e-mail:

Bridges has seen many changes over its 23 years, Bate reflects. Early on, the Bridging Program ran full time for 12 months and included supported on-the-job training. With reduced funding, the current program runs part-time for six months, however “this is not enough time for our clients to manifest changes in their lives.” Developed in 2003, the online program has been running on intermittent private and corporate funding and is in urgent need of support to continue this essential resource for women who are isolated, rural or supporting dependents in the home, Bate notes. In addition to financial support, Bridges also relies on many volunteers who work as Mentors, board members, fundraisers, I.T. specialists, breakfast cooks, and so much more, along with community partners, such as Camosun College and “sister agencies” providing crisis, counselling and housing supports to women. “We also have great partnerships with what I like to call our ‘brother agencies’ (even though many great women work in them), which are all the employment support services in our region,” Bate says. “There’s a good network of support in this region, but people need to know that this network is struggling right now. Not-for-profits and small businesses provide a lot of support to the people “My healing journey has just most in need of community generosity, and begun, and it’s not over yet. There they provide jobs for many good workers, and were many roadblocks in my way, we are witnessing their decline right now.” but I am not letting those stop me. While the nature of today’s non-profit cliI can see that the world is open to mate means frequent challenges in funding for these essential services, there are also moments all opportunities now. I have a voice every day that remind Bate of the successes her and can speak my mind and tell staff, volunteers and Bridges’ clients achieve. my story. I pray and hope others do “Last week one of our current students apnot go down the same road I went proached me – and that is not always an easy down. We have one chance in life thing to do, approaching the big boss of the agency where you are receiving support – and to do it right, and I am going for it she asked me if I thought it was a good idea that because I can.” we gather the writing and poetry of our students and create a book of Bridges’ prose,” Bate – Recent Bridges for Women graduate recalls. “What a fantastic idea – but further to that – how wonderful that this young woman had gained the strength in eight short weeks of ed appeal of being flexible and accessible so that the Bridging Program, to promote her business women can participate at their own pace and idea to the boss. I love it!” when it fits in their daily schedule. Looking ahead, “my goal is to realize significant donations from caring community Bridges’ Mentoring Program – This ninemembers throughout this year. With the advent month-long program provides Bridges “the great of sweeping changes to the Employment Prohonour of working with community-minded gram of B.C., we are poised to grow our Onwomen in Victoria who volunteer their time to line Bridging Program in 2012. We cannot do work one-on-one with our Mentees,” Bate says. this without individual donors coming forward After receiving training, Mentors are matched to support our programs and the women who with a Mentee, either a graduate from the Bridgdesperately need them now,” Bate says. ing Program, or a woman directly from the com“We want to see every woman who has been munity, who needs help connecting with the laaffected by violence or abuse attain the ecobour force. The two work on building trust, and nomic security she needs to keep herself and then work together to realize the Mentee’s career her family sustained in safety, health and freegoals, all while being supported through coachdom.” ing and on-going training.

Women in Business PROFILE

Janice Mangano

(nee Betts)

The Tradition Continues Caring for my clients is the most rewarding part of my career as a third generation REATLOR® in Victoria. Often people move because they have just had a major change in their lives. These changes can be challenging for anyone which is why I take the time to establish your housing needs, provide you with updates on recent sales, market your property and negotiate on your behalf for the best terms. You will be well served by the business skills I acquired during the 16 years that

I worked for my late parents, Jack & Susan Betts, in the family real estate & insurance company, Swinerton, Stewart Clark Ltd. With the closing of the family business, I am enjoying being an Associate Broker for Pemberton Holmes Ltd. which is where my grandfather also sold real estate. If you are interested in discussing your real estate needs, please call me. I look forward to providing you with professional and personalized service for your next move.

Real Estate Sales • 250-384-8124 / 250-812-8639 www pembertonholmes com • janice mangano@pembertonholmes com







Mango & Spinach Salad with Creamy Cashew Dressing Visit for this recipe and others.

Proudly suporting women in business.

Sheryl Stevens Store Manager, Colwood

Lisa Trotter Store Manager, Quadra

Visit us for the highest quality, freshest products available. We look forward to serving you!

Colwood 1860 Island Highway 250 474 2168

Quadra 3995 Quadra (at McKenzie) 250 483 0029

Sidney 9810 Seventh Street 250 656 0946

Robyn DoSouto Store Manager, Sidney



Local women making a difference

Thrifty Foods:

Passionate about food safety Jennifer Blyth Black Press


self-described “foodie” and rule-oriented person, at Thrifty Foods Linda Dun found the perfect setting to combine both these elements. As Manager, Food Safety for Thrifty Foods, Dun celebrates nine years with the company this May, following positions in a similar area with the federal government and Island Farms. “I’ve always had an interest in food; at the end of the day, everyone has to eat,” she says with a laugh. In fact, her work really is a perfect match. “I’m a very black and white person, so I like having the rules and regulations, plus, I’m a little bit of a foodie.” Growing up in the farming community of Cloverdale, Dun has always been close to the food industry. Appreciating the reputation Thrifty Foods has established for itself in the community and with its staff, “it seemed like to would be a good fit,” says Dun, who started as an auditor with Thrifty Foods, setting up the food safety program at the Thrifty Kitchens and stores, before moving up to manage the program. Food security is all the more important for Dun as a wife and mother to her 10-year-old daughter and 5 1/2-year-old son. When not

on the job, she enjoys spending time with her family, working in her Royal Oak garden and travelling. At work, Dun’s responsibilities involve overseeing the internal food safety program to ensure staff are following the best practices every day. The multi-faceted training program includes an eight-hour course, along with both computer-based and hands-on training, “so it really is all-encompassing.” In addition to training staff, Dun also enjoys her role as an educator of the general public, including writing a regular column in Thrifty Foods’ Fresh magazine addressing food safety issues. Dun enjoys the diversity her job affords. “It’s different every single day,” she reflects. “It’s definitely not monotonous and things come up that I’ve never had to deal with before. “Food safety is a passion at Thrifty Foods,” Dun adds, explaining that not only is it the right the thing to do, but it’s also essential that customers have confidence that the store will always look out for their best interests. “To do that, we always want to make sure our employees are well-versed in food safety protocols and so have a good training program in place to help them execute it, along with regular auditing and follow-up as needed,” she says. “Consumers really expect it from us and we don’t want to lose that trust and support.”

Linda Dun, Manager, Food Safety for Thrifty Foods


Royal Roads University salutes all the honorees in The Black Press Women In Business Showcase for 2011. Congratulations on all that you’ve dared to do – and done. We see that daring in our female students (60% of our enrolled learners) everyday, online and on-campus. They’ve dared to follow their passion in our areas of passion: Business and Management, Communications, Conflict and Disaster Management, Environment and Sustainability, Leadership, Tourism and Hospitality, Education Studies (and a whole

Carole James

MLA, Victoria Beacon Hill

Maurine Karagianis MLA, Esquimalt-Royal Roads

lot more.) They’ve dreamed and dared – and now they work very hard. And maybe they’ll be where you are, today. Our sincere congratulations to you on your day in the spotlight: you’ve earned it. And if you’d like to think about tomorrow, take a look at our degrees, diplomas, certificates, and custom training:,, 1-877-778-6227.


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Dr. Zareen Charania

Women As One Facilitator

Pauline Penner

Simply Solutions

(250) 652-8067

Women as one…

igniting business success

come join a

Women As One Success Circle Perfect for solo-preneurs, micro-business and small business looking for growth & support. Tailored to the unique needs of the participants.

I can’t think of any better way to spend my days than doing what I do now: providing comprehensive vision and eye health examinations for children and adults.

Apply now for a seat at the next Success Circle! Experience the power of drawing on real-life business solutions from a team of experts!

Three years ago I joined Dr. Marvin Argatoff and became part of the wonderful team at Royal Oak Optometry, a staple of this community for the past 30 years. This past year I took the plunge further and became an equal partner in Royal Oak Optometry. Our scope of practice has recently expanded to include medical treatment of eye diseases such as “pink eye,” eye allergies, corneal abrasions and infections. However we continue to offer laser eye surgery co-management, and we use the newest technology to aid in the early detection of general health problems such as diabetes and high cholesterol, as well as common eye problems such as cataracts, glaucoma and macular degeneration. We have listened to the concerns of our patients and community, and have responded; We understand that you are busy during the work week, and have added evening and Saturday appointments to accommodate you. We carry a constantly revolving supply of stylish and swanky eyewear designs and sunglasses to suit all your fashion needs. Our extensive contact lens services include astigmatism, bifocal and progressive lenses (in both gas-permeable and soft lens options) Sight is a gift to be cherished and we treat it that way. It is very rewarding to be part of a healthcare team of fellow optometrists, opticians, ophthalmologists, and general physicians who enhance vision and improve the quality of life for patients in their community. We hope to see you soon!

Royal Oak Optometry • 4452 A West Saanich Rd, Victoria • Tel: 250 479 8206

HARBORD’S HIGH VALUE POLICY. “I’ve worked hard to get where I am, and a High Value Home Insurance policy from Harbord works equally hard to keep me there.” Insurance designed exclusively for high value homes. If your property’s market value is between $700,000 and $5 million, contact our High Value department for an in-home consultation with a Senior Insurance Advisor.

Women As One Facilitator

Anna Harvey

BOOST Communications

(250) 370-1891

Lisa Reda Island Child Magazine In 2006, when my daughter was just a baby, I decided to try my hat as a stay-at-home mom. I hit the computer and put my design and publishing skills to good use, and created a 24-page parenting publication geared towards hip new moms, young modern families, and single parents. In April 2006, I sat with Ella and read her our rst issue. To date, I have published 23 fun, enjoyable, informative (and if you read the Dads issue), pretty humorous issues! Published quarterly, Island Child is available free at numerous stops on the Island, from Victoria to the Comox Valley. With a staff of mostly women and moms, we aim to feature and support fellow moms in business in our community. Island Child Magazine is made by a Mom, for a Mom (&Dad!)




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Local women making a difference


Tips & trends for a fashionable spring By Hilary Jordan


eady to play? Spring is the perfect time to have fun with fashion and the new looks are a perfect fit for this season’s easy mood! Embrace effortless elegance, girlish charm, romance and chic retro styles. Here are the best statement-makers of the season…

Trends Add sophistication in off-theshoulder designs. Skirt options abound – show length in a ‘70sinspired midi or maxi or show a little more leg in a breezy kneelength or mini. Enjoy spring’s relaxed vibe in an extra-long shirt, peasant blouse or sleeveless jacket. Have fun in a one-piece foxy jumpsuit. Kick it up a notch in menswear-inspired pieces – sharp blazers, slouchy wide-leg trousers or slim, tailored pants. Feel flirty and feminine in this season’s pretty, flowy dresses. Make waves in nautical designs or shake it up by mixing prints, patterns and textures for

a bold new look. To complete your West Coast style slip on a timeless trench, this spring’s outerwear must-have.

No time to go home and change for an office function, cocktail party or dinner date? It’s easy to get “re-dressed” and achieve the right look for evening without leaving the office...Here’s how in no time flat!

Colour Add zing to spring with wild pops of colour, hot white and black, splashes of neon, soft neutrals and modern metallics.

1. Choose a chic sleeveless dress that can easily be transformed into evening wear with a few extras offering that “Wow!” factor. During the work day, the dress will look all business under a buttoned blazer or sweater. Buttons open will show the dress while buttons done up will have it looking more like a skirt. For evening, switch your day topper with a snazzy shawl, sexy shrug or embellished cardigan to create a more dramatic look.

Patterns Garden-inspired floral pieces and colourful prints add a feminine spin to any look. Freshen up in chic stripes, checks, dots, sleek verticals and bold horizontals. Stand out in exotic tribal, boho and Asian designs.

Textures This spring, look for lightweight sheer chiffon, silk, lace, knits, chambray, crisp cottons, denim and linen. Combine textures to add layers for a multidimensional look.

Extras Fringe, sequins, faux skins, feathers, zips and studs will add drama to any outfit!

Five easy steps to go from office to evening

2. Supercharge your evening style with statement jewellery to add shine and sparkle.

Accessories – The Finishing Touch • Accessorize boldly in the latest Moroccan jewellery. Key accent pieces include dramatic metallics, especially gold chain necklaces and bracelets. • Wrap it up with a sassy bow or lightweight classic scarf. • A stunning, slim envelope bag is versatile for daytime or evening or switch to a sunny straw, luxe quilted or ethnic-inspired print tote or satchel for more casual outings. • What about shoes! Step out in a pair of spring’s lofty espadrilles, flirty flats, wood-sole shoes, platform wedges or vibrant peep-toe pumps.

3. Change your shoes. To go from functional to fabulous replace comfortable day shoes with a pair of peep-toe pumps or strappy sandals. 4. Leave the satchel at work and opt for an eyecatching smaller envelope-style bag or clutch. Up-to-the-minute fashionable accessories will always command attention and say a lot about you! 5. Finish with a spritz of hairspray, slick of lipgloss, smoky eyeliner and spray of your favourite scent and you’re refreshed and ready to go!




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Actually, it is easy being green. And now it’s rewarding, too. Call for EcoStar Award nominations. The CRD’s 2011 EcoStar Community Environmental Awards recognizes outstanding achievements and contributions by local businesses, groups and individuals enhancing and protecting our environment. Nominations accepted until Thursday, April 7 at midnight.

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Local women making a difference

Stressed out? 10 local women reveal their best stress-busters By Jennifer Blyth When I need a little time away from the stresses of the day-to-day – or even some of life’s bigger challenges – I head outside with my boys to play a little baseball or road hockey. The fresh air, exercise and chance to interact in a completely spontaneous, no-pressure environment is the perfect way to clear my brain and reinvigorate myself for the work ahead. But how do other women beat the stress that often comes from our efforts to balance work, home, family and friends? Cheryl Bushby, Marketing Manager at the The Westin Bear Mountain Golf Resort & Spa, sometimes enjoys a little “retail therapy” to beat those work-day blues. “No matter what my day brings or how my weight may fluctuate, shoes and jewellery always fit,” she says. “However if it is a particularly ‘drive me crazy day’ then it’s the driving range for me. Nothing like smackin’ that little ball with all ya got to ‘drive’ that stress away!” Similarly, when the day’s pressures threaten to overwhelm, “I go for a run!” says Tracey Gibson, Manager Development, South Vancouver Island Chapter of the MS Society of Canada. “It helps with the stress in so many ways, especially when I have my iPod with my most favourite songs playing. I feel like a different person while running, and then after, I can handle whatever stress comes my way much more efficiently. “I also love the fact that it crosses off two things on the list of ‘to do’s’ – exercise and relaxation. It really is my win-win!” Exercise is also the key for Pat ElAssistant emans, Dean in the University of Victoria’s School of Business. “My stress reliever? I work out five to six days a week,” alternating days of strength training (weight lifting) and cardio (biking, running, elliptical), Elemans says. “Working out is a great way to release endorphins and makes my body and mind feel great. When I feel physically Pat Elemans healthy, I have a very positive outlook – healthy body and healthy mind.” When it comes time to relax, Elemans enjoys hanging out with her husband, reading or going out with friends. Dawn McCooey, a business advisor with the Women’s Enterprise Centre and part-time consultant, says her best stress-reliever is perspective. “When I’m juggling a lot of balls, I get really clear about which ones are glass and which are rubber. I learned this when I was doing my master’s degree while running my business with – at the time – 26 staff, and I had three children in elementary school. This has served me well, even in these less-than-stressful-by-comparison days.

I have enormous respect for Mompreneurs who do this juggling act daily!” Exercise doesn’t always come in traditional forms. Calling herself “somewhat of a dance fanatic,” awardwinning interior designer Ines Hanl turns to dance to relieve the day’s tensions – bellydance, specifically, and in a whole variety of incarnations, including tribal, fusion and Egyptian, along with Ines Hanl Flamenco, and sometimes jazz. Time with her cats and gardening also brings relaxation, though there has been little time for her harp, she says. “That poor thing has been in a corner for the past four years.” Sandra Hudson, Account Manager, Good Relations Inc., says “reading has always been my stress reliever. It works for me because I can read anywhere and anytime. Reading clears my mind of all work and personal thoughts and takes me to another world.” Black Press Group Publisher Penny Sakamoto finds knitting offers a similar feeling to practicing yoga. Plus, “not only is it portable, but it’s also creative,” she says. And, with her first grandchild on the way, there’s no end to the project possibilities! The ultimate stress-buster for Janet Munsil, playwright and artistic director for Victoria’s Intrepid Theatre, is snorkeling in Mexico, “something I never thought I’d like, since I don’t really like swimming,” she says. “But since that’s a very rare treat, I watch the birds in our yard. Each year an Anna’s Hummingbird builds a nest a few feet from our dining room window, and I could sit and watch it all day. Just being still and open to the natural world is the relaxing thing.” The West Shore’s Cindy Moyer, from Moyer Creative Group, also looks to nature for a little perspective when the day’s events become too much. “It’s there where I am able to breathe in clean air, hear the birdsong and the breeze, see and smell the trees and wildflowers, and allow tensions of the day to be released into the earth as I connect my feet with terra firma,” Moyer says. Similarly, says Pat McGuire, co-ordinator of The James Bay Market Society’s Seedy Saturday event, “my stress reliever is to get out and work in the garden – turn the compost, prune, weed, seed, talk to the plants and birds, harvest produce, reorganize, etc. I lose track of time and my mind ‘empties out.’ Plus, my body benefits from all the moves required. “A secondary activity – not regular enough – is to do yoga; the stretching and breathing also significantly cools me out.”




Local women making a difference

Guiding principles

Guides helps girls build skills for the future By Jessica Koch


hough the words “Brownies” or “Girl Guides” may conjure up images of young girls sporting crisp brown or blue dresses with polished shoes selling cookies on your doorstep, the venerable organization has seen much progression over the years. The Girl Guide movement began in England in 1909, and quickly spread to Canada. Girl Guides of Canada-Guides du Canada celebrated its 100th anniversary in 2010, an event which according to Lynda Ireland, Public Relations Adviser for Greater Victoria Girl Guides, “generated a lot of buzz for our organization and we believe that families are now more aware that, yes, Girl Guides is still around!” Girl Guides Canada comprises different levels of Guiding. Beginning with Sparks at the age of five, girls move through Brownies, Guides, Pathfinders and Rangers, finishing off at about age 17. Beyond this, young women can become Guide leaders themselves, or join groups such as Link, which provides a way to keep contact with the organization when education and careers make it difficult to be an active leader. Ever adaptable, Girl Guides has changed in various ways to keep up with a society in which the role of women is in constant progression. Perhaps the most visible of these changes is in the uniform itself, from a blue dress or shirt and skirt, to a choice of uniform from a selection of pants, shorts, skirt, dress, t-shirt and sweatshirt.

Beyond this, programs for all levels of Girl Guides are updated regularly to remain relevant and interesting. Whereas Guides used to learn the art of semaphore communication, they now learn about social media and how to protect themselves and others on the internet. Instead of learning to make tea and toast, Brownies “are finding out how to use basic tools, like screwdrivers and hammers,” says Ireland. Other program changes focus on empowerment and reflect issues facing girls and young women today, like diversity, environmental awareness, anti-bullying, body image and global awareness. “We are now engaging with the greater community and regularly participating in activities such as recycling plastics, beach cleanups, and food bank service projects,” Ireland says. Girls and young women have a lot more choice regarding their programs than they did in days gone by. Starting with Sparks and

From left: Andrea Hall, Lisa Silverio, Kris de Ruiter, Janis Goard, Carmen Perry, Miranda Gatto, Anna Romeyn

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Brownies, girls choose their campfire songs and camp dinners. By the time young women reach Pathfinders and Rangers, they are planning and running their own camps, and sharing their knowledge and experience with younger girls. A relatively new program called TREX offers more adventurous activities, like kayaking, canoeing, wilderness backpacking, hiking and cycling. At its origin, Girl Guides was founded on important core values that remain important to the organization today. “Honesty, trustworthiness, respect for oneself and others, using resources wisely and protecting the common environment are just some of the attributes we promote through our programs to help our members become responsible citizens of the world,” Ireland says. “Guiding encourages and provides opportunities for girls and young women to offer service to their communities and show kindness to others. Our programs foster creativity, a wide variety of interests, self-esteem, healthy living, initiative, self-reliance, resourcefulness and the development of core personal values, all important qualities to help develop in our youth today.” Ireland has been involved with Guiding herself for 25 years, and speaks to the positive influence Girl Guides has had on her own life. “I really appreciate the opportunities for personal growth and development of confidence I have found. This self-assurance has allowed me to assume several very responsible positions both within our organization and be-

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hat do wine, women and weddings have in common? Meet the culinary and catering team at the Hotel Grand Pacific! Boasting a combined 76 years of experience, this talented group of women has designed hundreds of events for numerous clients and organizations. From beautiful weddings and black-tie galas to executive retreats and engaging corporate events, this is the team to meet. Led by Director of Food and Beverage Janis Goard, these gifted girls know food and wine.The team of seven has achieved various levels of certification from the International Sommelier Guild. Janis, Assistant Restaurant Manager Carmen Parry and Catering Coordinator Kris de Ruiter have achieved the illustrious designation of “Sommelier,” contributing to the growing power of women and wine. Some women say their gender gives them a tableside advantage.“We have an approachable attitude,” says Assistant Banquet Manager Anna Romeyn. Throughout, it’s the love of Food and Beverage that shines through when assisting guests with menu or wine choices, stresses Outlets Manager Miranda Gatto.“It’s about enhancing customers’ experience and identifying with their style.That’s what makes this industry fun!” For clients organizing the catering for an event, this can seem like a daunting task, says Conference and Catering Manager Lisa Silverio.“When we first meet a client it is extremely important for us to get to know them and understand their specific goals for the event.That way we are able to make suggestions that reflect their aspirations and deliver the results.” Kris de Ruiter agrees.“It is our job to make our clients look good. We work with both sophisticated planners and first-timers. In every case we make it our priority to anticipate their needs and offer support from planning through execution. We are here to manage the details and enhance the planning process by using our expertise to showcase the unique features of our venue.” Food, wine, music, set-up, timing, etiquette, entertainment and flow—all are important elements to consider when planning an event.“Our group of seven has experience in every area of hotel operations says Andrea Hall.“It’s the little things; the attention to detail,” says Janis. “At the Hotel Grand Pacific, we truly care.”

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Local women making a difference The experiences and leadership opportunities for today’s Guides are different from those of their mothers and grandmothers.

Photos courtesy Greater Victoria Girl Guides

yond that I would otherwise never have considered.” Trudine Wilson is another woman who has dedicated a large part of her life to Girl Guides. A Brownie, Guide and Ranger, she has been a leader now for 41 years and is currently the Straits District Commissioner and First Colwood Guide Leader. “Guiding is my whole life; I live Girl Guides,” says Wilson. “There is a sisterhood of Guiding; Guiders are like my sisters. We’re all there for each other through life’s crises.” According to Wilson, Girl Guides promotes leadership in young women by giving confidence and leadership training to young girls and teaching them how to interact with each other, and people of different backgrounds, races, and abilities. “When you put six girls in a tent together, they have to learn to work together,” says Wilson, who has seen many young women start out as “shy little things,” to become someone who can go out and lead 20 others on a camping trip. She sees Girl Guides as a well-rounded program, teaching skills in child care and household organization, alongside skills in solitary outdoor survival and leadership. Wilson loves hearing stories from former Guides who have gone on to become leaders in various capacities in their careers and personal lives. “They go out into the world and live, that’s what Guiding does for us.”

“Getting the Right Person on Board is Critical” The Right Fit Philosophy

Facts & Figures • Girl Guides of Canada-Guides du Canada is the largest organization for girls and women in Canada. Through their association with the World Association of Girl Guides and Girl Scouts, they are connected to the largest international organization for women and girls representing 10 million members in 145 countries. • The first official Canadian Company was organized by Mary Malcolmson in St. Catherine’s, On., in January 1910, and the first B.C.-registered Guide Unit met in Sardis in 1910. Since then, membership in Greater Victoria alone has grown to 1,600 girls and 400 women. • Girl Guide Cookie sales have been a Canadian tradition since 1972, and are the sole sponsored fundraising opportunity for the organization. Approximately 9,000 cases are sold per year in Greater Victoria alone. A portion of the profits from every box goes to help all levels of Guiding, from the girl’s unit through the various levels above. This money supports girls’ programming, camping experiences, travel opportunities, post-secondary education bursaries, and training of the older girls and leaders. Cookie sales also help girls to develop business skills such as setting goals and achieving them, interacting with the public and handling money.

Saunders Subaru The women of Saunders Subaru beside the 2011 Subaru Forester rated Top Value Small SUV by Consumer Reports

Specializing in Legal Staff Getting the right person on board is critical, and it’s a necessity Legal Staff Solutions fully understands. Specializing in all types of legal staff, Legal Staff Solutions has been working closely with the legal community for the past nine years. Owner Sharon Wilcox believes that the “right fit philosophy” is the most important detail for both employers and job seekers. “Our primary focus is to get down to what people are really looking for and find the match that will work best for both sides,” Sharon says. For employers, Legal Staff Solutions can save both time and money. On a “good day,” time and expense can really add up – it’s time consuming, costly and, more importantly, the whole process can shift focus away from your business. While hiring staff is a part of doing business, Legal Staff Solutions can expedite the hiring process by offering their expertise while you carry on with business. Among the company’s latest initiatives is lawyer placements, which is in response to the needs of Victoria law firms that continue to grow and want to bring new lawyers into their firm. “This would include not only permanent associate placements, but also lawyers on demand – contract part-time lawyers who are available for specific blocks of time, such as senior specialized counsel for a specific project, or someone to cover a lawyer’s practice in their extended absence,” Sharon explains.

Sharon Wilcox Legal Staff Solutions Inc. 250-381-5706 •

From left to right: Mary Turner, Sasha Butts, Dawn Torcov, Edie Foster, Ruth Saunders, Norma Saunders


1-888-898-9911 • 1784 Island Highway 250-474-2211



Local women making a difference

The new knitters:

Local businesses cast on to knitting trend Mary Ellen Green Contributor


ictoria is getting hooked on knitting. Ladies young and old are getting tied up in the timehonoured tradition, often passed down generation to generation by mothers and grandmothers. But today’s fiber artists aren’t knitting the same sweaters their grandmothers did, and they’re not learning the same way either. Kim Stremel, owner of the Button and Needlework Boutique — a fixture on Trounce Alley the last nine years — says that currently all the courses they have available are about knitting. “We only delved into knitting five years ago. There’s just no youth in needlework. Even our older customers are going back to knitting because they’re having a hard time seeing the detail in needlework,” she says. “And the new generation likes the instant gratification of knitting.” Stremel says she’s seeing an upswing in the number of knitters between the ages of 20 and 45, and they’re making lots of smaller projects like cowls, scarves, hats and fingerless gloves. And they’re not satisfied with simple knits. “I knit for stress release,” Stremel says. “But for the new generation of knitters, it’s about making something by hand.” Her partner, Mike, agrees. “They really enjoy the practical aspect — that they can make something by hand and give it as a gift. The more intricate and unique, the more popular it becomes,” he says. Lindsey VanderWiel, a 20-something who recently started knitting, says she was drawn in by the projects she’d seen her friends make. “I had a friend that I looked up to that makes the most amazing things and I always wanted to learn to make hats, so I started knitting,” she says. “I’ve always liked the product of the hand and now I’m addicted. It’s like cocaine. I always say I’m going to stop after this one line, but soon enough, I’ve lost track and have no idea where the time went,” she laughs.

Owner of Knotty By Nature Fabric Arts, Stephanie Papik, knits in front of colourful yarn in her Douglas Street shop. Stephanie Papik, co-owner of Knotty by Nature Fabric Arts on Douglas Street, sees “people are going back to their roots and picking up knitting again,” she says. “I picked it up after I had kids. I found it was creative and productive at the same time. It really is endless what you can create with wool. It’s almost like a gateway to fabric arts.” Papik’s partner, Ryan Davis, says at least half their clients are knitters, and it’s no surprise to him.

“When you go into a store to buy a sweater, you only have a couple of choices. But with knitting, you get to make something exactly how you want it; in the colour you want it,” Davis says. “So if you have short arms or a long torso, you can create something to custom fit,” Papik adds. Keeyamo, who works at the Beehive Wool Shop on Government Street, says that while knitted items weren’t in fashion in the ‘80s and ‘90s, it’s now possible to knit the fashions seen on

Women in Business PROFILE

Estevan Pharmacy

Lesley Blackman Celebrating 10 years in business, Lesley Blackman’s Estevan Pharmacy is a service-oriented community pharmacy in Oak Bay’s Estevan Village.

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Among the services offered are medication and chronic disease management, vaccinations such as flu shots and shingles inoculations, and specialty compounding, including veterinary compounding.

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With an eye to education to help clients manage their health, Lesley – the Black Press Women in Business 2010 Business Owner of the Year – aims to get to know each family so she and her staff can offer the best options for their unique needs. “Your pharmacist is a great source of knowledge and information,” Lesley says. “By developing a good relationship with customers, we can empower them to make good decisions for their health.”



The pharmacy’s unique location in the heart of the community offers an ideal opportunity for Lesley and her staff of 10 to truly get to know their clients, who range from young families to Baby Boomers to seniors.

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*$89.95 for 3.3L, 3.5L, 3.8L & 4.6L engines. Synthetic oil extra. **Limit one per coupon. Offer only available with purchase of the $79.95 Spring Maintenance Special. Offer ends June 10, 2011. TMThe Hyundai names, logos, product names, feature names, images and slogans are trademarks owned by Hyundai Auto Canada Corp

In addition, pharmacist Lynn Pollock brings a special interest in women’s health issues to the pharmacy and offers one-on-one counselling to women transitioning though peri-menopause and menopause, providing information on the latest treatment options, including complementary remedies and bioidentical hormones, identical to a woman’s naturally occuring hormones. In addition to a full consultation with your pharmacist to discuss all your medications, Estevan Pharmacy’s medication management service offers detailed information about your medications, identification and review of any problems or issues regarding your medications – plus practical solutions – and full collaboration with your physician or other healthcare providers at your request. Visit Lesley Blackman and her staff at Estevan Pharmacy at 2517 Estevan Ave. For more information or to speak with the pharmacy staff, call 250-598-2517.

2517 Estevan Ave., Victoria 250.598.2517



Local women making a difference

the pages of magazines. “People are starting to realize that you can buy scarves in the store that cost more than the yarn to make them. And with knitting you can make them exactly how you want it.� And then there’s the new opportunities. “People who used to knit 20 and 30 years ago are coming back because there are so many new things to play with,� she says. “The yarn industry is exploding with new fibers, textures and colours. What used to be basic patterns are now including cables and lace and more complicated stitches.� Alpaca and bamboo — once considered exotic fibers — are now more affordable and gaining in popularity over the synthetic fibers our grandmothers used to use. “There’s never been a better time to be a knitter. The competition is so stiff for manufacturers and they’re getting more creative about how they blend the fibers and colours. There’s so much variety,� Kim says. “People are only using synthetics if they want to be able to machinewash something.� There’s never been a more exciting time to work in knitting either, according to Keeyamo. “We love to show people the other options. It’s exciting when people are open to that,� she says. “There was an attitude with synthetics that people wanted low cost and easy care, but now if they’re going to put so many hours into something, they’ll take the extra time and care to hand wash it.� Group classes are full across the region and social clubs are popping up throughout the city. On almost any given day of the week, groups of women can be seen knitting in coffee shops and pubs, sharing techniques and providing a social atmosphere for what was once a way to keep idle hands busy in front of the television. “More and more there’s a social aspect to knitting,� Keeyamo says. Every Friday night, the Beehive offers a free knitting social between 5 and 7:30 p.m. “People are coming to class not only to learn a new skill, but they’re coming to meet a new friend too. And maybe they plan to come to social knitting together and then start their own group at a coffee shop down the road.�

Knitting in the Information Age Online communities aren’t reserved for social networking., an online hub for fibre artists sometimes called the “Facebook of knitting,â€? has almost 400 members from the Victoria area alone. Ravelry is a one-stop-shop for knitters looking for patterns, ideas and support for their every knitting need. It’s also a great way to connect with fellow knitters in the Victoria area. Victoria-area knitting group the Bitchy Bees uses to keep members informed about meetings – twice weekly Tuesdays at 6 p.m. at the Cornerstone CafĂŠ in Fernwood, and Fridays at 6 p.m. at Serious Coffee in Cook Street Village. Meetings are free to attend and no experience is necessary. A bi-monthly pub meet-up is also scheduled. Visit for details. Other Victoria knitting group meetings include the Victoria Knitter’s Guild, which meets the first and third Wednesdays, 9:30 to 11:30 a.m. at St. Aidan’s Church Hall. Meetings on the second and forth Wednesdays, 7 to 9 p.m. at Saanich Commonwealth Place, Douglas Fir Room are also available. For more information visit

smart decisions

for small business


wo of the most significant criteria for a successful small business are effective marketing and affordable operating costs. If you can have a little fun doing it, even better! The latest smart car, the 2011 smart fortwo, offers an excellent opportunity for all three, suggests Three Point Motors’ marketing director, Cindy Leung. As it’s a small, yet eye-catching, vehicle, drivers can utilize its uniqueness to their advantage by promoting their business with a full advertisement wrap, thus promoting their business every time they drive. “Every business strives to reduce operating costs and increase their awareness within the community. With the smart car, you not only do just that, but now you’re also helping out the environment,� Leung says. Participants in the Black Press Women in Business gala will have the chance to see just how smart the smart fortwo is, when Three Point raffles the opportunity to drive one of the peppy cars for a weekend. In addition to significantly lower fuel costs – especially with today’s rising pump prices – the nimble and maneuverable smart fortwo will fit virtually anywhere and benefits

You hear positives and negatives with Botox. I was very happy to know that I could get it done, look natural, but yet I saw a difference and so did other people. With MD Esthetics when I go to compete for Mrs. Galaxy the great thing about it is I’ll feel as conďŹ dent on the outside as I do on the inside. MD Esthetics is the only place I would recommend anyone to go. I really don’t think there’s anywhere else that compares. Kelly Robbins won Mrs. Canada Galaxy in 2010. Her company, Canada’s Life Trainer, provides personal training, boot camp, nutrition and life coaching. See or call 250-818-4486.


Cindy Leung and Heidi Starke, from Three Point Motors, with the 2011 smart fortwo. from the many dedicated smart car parking spots in downtown Victoria. At the same time, the smart also offers generous cargo space for its size, ideal for carrying office supplies and other necessities of the day’s work. While running errands, drivers can rest assured they are driving one of the safest cars available. Additionally, the smart is equipped with traction and stability control normally found only in much bigger vehicles, allowing motorists to drive the smart all year without switching to an all-wheel drive car in winter. In addition to all that, there’s the green factor. The 2011 smart car offers best-in-class

fuel economy and operating costs. In fact, “driving the smart on any trip to see clients will not only save you in fuel costs but maintenance as well,� Leung says. Those same features also make the smart fortwo the greenest car in its segment, offering the lowest emissions generated both in its production and operation. smart not only challenges the concept of the car and driving from an ecological perspective, it also challenges the way cars are produced by making all the materials used on the smart 100 per cent recyclable. “I challenge you to drive the smart today to feel the difference for yourselves.�

4&&8)"58&%0 Go to Book your FREE consultation with one of our physicians, call 250-478-2336.

'&&-$0/'*%&/5 #&:0634&-' -00,".";*/( 201 - 1910 sooke road at colwood corners






Women in Business PROFILE

Carolyn Barter ICBC Claims Real Estate Wills & Estates

Resale - it just makes sense!

Want the recipe for instant fashion success? Use only the finest ingredients… available at Baja Rosi’s!

Corporate law

At the helm of Baja Rosi’s for nine years, the West Shore shop has experienced terrific success, offering affordable, stylish clothing for women with the largest selection of consignment clothing on the island.

Civil claims

At a time when everyone is cutting back Carolyin saw the opportunity to expand

Family Law


and open a 2nd location in order to better serve the community with value and sustainable syle! Carolyn has worked hard to create fun, intimate evnironments perfect for putting her clients at ease while finding the perfect outfit.

Ariba! • Open 7 days a week 104-1505 Admirals Rd - 250.590.8485 103-797 Goldstream Ave - 250.391.6033


Best City

of the





Linda M.A. Slang

Linda practices with Johns Southward in the Duncan office and her preferred areas of practice are family law, real estate, and wills and estates.



Please consider sending in a donation when you receive our Spring Appeal letter in the mail, or call 250-592-2927 or visit our website.

Nan K.P. Aulakh

Nan is fluent in Punjabi and provides her clients a variety of Solicitor services including immigration applications, real estate conveyance, corporate commercial transactions, wills and estates. Nan is available to meet clients in the Victoria, Langford or Duncan offices of Johns Southward.

Maureen Abraham

Practicing primarily out of Victoria, but available to meet clients in Langford, Maureen’s preferred area of practice is civil litigation, including commercial, employment and general litigation matters.

Melanie L. Duggan

Melanie’s preferred areas of practice are family law and family law litigation. Melanie is available to meet clients in the Victoria, Langford or Duncan offices of Johns Southward.

Susen M. Rotto

Susen has experience litigating personal injury, sexual abuse, insurance claims, property damage, and municipal issues. Susen is available to meet clients in the Victoria, Langford or Duncan offices.

Ser ving Our Clients Where They Live and Work VICTORIA OFFICE



#204 - 655 Tyee Road Victoria, BC V9A 6X5

2820A Jacklin Road Victoria, BC V9B 3X9

151 Fourth Street Duncan, BC V9L 5J8




It takes a community to make a difference


w w w. t r a n s i t i o n h o u s e . n e t


We have developed interactive workshops and informative presentations to raise awareness about abuse. Call Dianne 250-592-2927 ext 222 to arrange for a presentation or to register for the next scheduled workshop.

Did you know that a child witnessing abuse is also a form of abuse?


Often it is the small things that make a woman staying at our shelter feel valued and connected – a warm conversation, cooking a meal, playing a game with a child. A big Thank You to each of our volunteers who contribute in our facilities, plan events, or Blog for a Cause! Please help us celebrate the volunteers you know during volunteer week, April 10–16.

100-3060 Cedar Hill Rd., Victoria, BC V8T 3J5 P 250-592-2927 Ext 210 F 250-592-9279 Hill Rd Victoria BC V8T 3J5 E This is the unfortunate reality for over 800,000 children in Canada. 100 3060 Cedar ~Children Who Witness Abuse Counsellor, Victoria Women’s Transition House Society

Women in Business PROFILE

Dr. Jane Wrinch Dogwood Family Dentistry Centre With 19 years experience in family dentistry, Dr. Jane Wrinch has been treating children and adults at the Dogwood Family Dentistry Centre since 2000. Wrinch and her colleague Dr. Gord Jones, along with their warm and efficient staff, are committed to providing quality family dentistry in a caring environment using the most current techniques and equipment. Conveniently located in the Royal Oak Shopping Centre, the office maintains the latest standards of practice and, with an eye to both efficiency and environmental responsibility is completely paperless and digital. The mandate to continue to maintain the current standard of practice is taken very seriously by the entire dental team. Wrinch believes that it is a privilege to be able to build relationships with her patients. She is proud to provide such an integral service to the health care

community in Saanich. Dr. Wrinch appreciates the trust her patients have given her, and strives each day to provide her patients her very best care and expertise. “Not only do we try to give our patients the best care in a progressive health care environment, but we learn from everyone who comes to see us. It is important to listen carefully to our patients. It is the only way to meet their needs and to problem solve together,” Dr. Wrinch says. “I love that I work and live in the same community, and that I see my patients young and old, wherever I go. It is a privilege to be such a part of my patients’ lives and to see these families change and grow older. There is nothing better than meeting a grandparent or sibling of a family group. I grew up in a small town in British Columbia, and it feels right to be a contributing member of the Royal Oak community.”

Dogwood Family Dentistry Centre



Local women making a difference

Women 20s Milestone

Victoria’s women through the decades

Stephanie Dixon


hile 27-year-old Stephanie Dixon retired from competitive swimming in September, the seven-time Paralympic swimming champion and World Record Holder has no intentions of slowing down. The 19-time medalist is looking forward to new challenges since her graduation from the University of Victoria, including trying her hand at handcycling and working as a mentor with young swimmers. “While I have passion for swimming, I have enthusiasm for all areas of life,” says Stephanie, whose immediate plans include working with children in the Yukon before a little summer travel then most likely returning to Victoria in the fall. “I hope to never stop learning and exploring the world!”

BP: What have you learned as you mature that you would like to have been able to share with a “younger you?” SD: As you go through life, every behaviour you repeat is developing habits that you will take with you through the rest of your life. So imagine the traits that you want to take with you into adulthood and do them on purpose until it becomes a part of who you are.

Black Press: If you weren’t a competitive swimmer/mentor, what would you be doing? Stephanie Dixon: It would be a dream come true to be a back-up singer and dancer for Celine Dion. However, unfortunately my musical talent was evened out by my athletic ability. So if I wasn’t involved in sport, I think I would have pursued a career as a marine biologist.

BP: Your guilty pleasure? SD: Really bad television. Like 90210 and Vampire Diaries. And cheese.

BP: The one thing you’d like to do better? SD: I would like to become better at taking time to breath – enjoy each moment as it comes and appreciate it for what it is and what it gives to me. There is so much to be thankful for and sometimes I am too busy looking ahead that I forget what is in front of me.

BP: For what traits would you like to be remembered? SD: I want to be remembered for my smile, laughter and spirit. Jennifer Blyth photo

Ooh La La Cupcakes Sherryl Andrews

Women in Business PROFILE

Sandra Richardson

Celebrating 75 Years! This year the Victoria Foundation celebrates its 75th anniversary – an impressive milestone! We are Canada’s second oldest and sixth largest community foundation.

Ooh La La Cupcakes is a locally owned and operated boutique cupcake bakery which specializes in gourmet cupcakes, celebration cakes and wedding cakes. Now conveniently located with 3 locations in Sidney, Langford and Victoria. Each location offers 14 delicious signature flavours daily as well as tasty weekly and seasonal features. Whether you are celebrating a special birthday, a wedding, a school function, an office party, some hellos or goodbyes or just want to have a sweet indulgence, come in and let us make your day Special.

For over seven decades the Foundation has helped charitable organizations succeed in building community resources in the Capital Region. The result? A gift to the Foundation makes a difference to the communities it serves right now and in perpetuity. The Foundation manages charitable gifts from donors whose generosity allows us to create permanent incomeearning funds which are distributed to the areas they wish to support. It is the very basis for the Victoria Foundation’s aim, simple, yet vital:

Connecting people who care with causes that matter ®

•#6-2042 Mills Rd • 1391A Hillside Ave • 713 A Goldstream Ave #109 - 645 Fort Street • (250) 381-5532



Local women making a difference

Women 30s Milestone

Victoria’s women through the decades

Susan Postma


rom her role as communications coordinator for Thrifty Foods, then marketing manager with Cadillac Fairview, Susan Postma’s career took a musical turn several years ago when she became the Victoria Conservatory of Music’s public relations and promotions manager. When not at work, Susan enjoys travelling and training for a coming 10K with a regular run along beautiful Dallas Road. Black Press: What have you learned as you mature that you would like to have been able to share with a “younger you?” Susan Postma: I would have told myself not to focus so much on work, and allow life to slip by. In my 20s it was all about trying to get ahead in my career. Now in my 30s I realize that life is way too short not to take time to enjoy it. You have to embrace each day like it’s your last, and honour those in your life as much as possible. Don’t spend all of your time at the office. Spend it experiencing life and loving those that make each day worthwhile. BP: Your guilty pleasure? SP: Travel. It’s my addiction. I’m very fortunate to have family living in Europe and any chance I get to go over there to experience the culture, I go. I admire

the European philosophy of ‘work to live’ not ‘live to work.’ Each time I travel there I am reminded of that, and I try to take a bit of it back with me. BP: What are the stressors in your life and how do you manage them? SP: I tend to focus a bit too much on work sometimes – I have a bad habit of waking up at 3 a.m. thinking about what I have to do that day or projects coming up. So, I try to exercise as much as I can to keep in balance. I’m training right now for a 10K in May, and it serves as a great outlet for me to release stressors. I live near Dallas Road too, and running there is very calming to me. It reminds me how fortunate I am to live in such a beautiful city. BP: Most unforgettable experience? SP: I’d have to say being at World Cup in Germany inside a soccer stadium cheering on my favourite team, Holland, with 65,000 orange fans. Too fun! BP: For what traits would you like to be remembered? SP: I would most like to be remembered for being a generous and supportive friend. I treasure my friends – they have given me great joy and have filled my spirit tremendously. I only hope I do the same for them.

Jennifer Blyth photo

Women in Business PROFILE

Canadian Breast Cancer Foundation The Canadian Breast Cancer Foundation; BC/Yukon Region recognizes the Commitment of Susan Postma, who has been a Volunteer Committee Member of the Canadian Breast Cancer Foundation CIBC Run for the Cure since 2008.

nailspa Preserve and Enhance your natural beauty

Congratulations Susan on being a Women in Business Milestone Woman!

Manicures ~ Pedicures ~ Facials ~ Massages ~ Gel Nails ~ Waxing ~ Men treatments We use non - toxic products : SpaRitual ~ Keyano ~ ~ LCN

And thank you for your dedication to creating a future without breast cancer.

private parties ~ after hours appointments available

250.592. NAILS (6245)

Canadian Breast Cancer Foundation; BC/Yukon Region 110-777 Broughton Street • 250 384-3328 •

Your Community.

1500 Haultain Street

( near Uomo Modern Barber )


Do you want to raise $ 500 or $50,000? Bid, Browse and Support Cathy Noel Chief Fundraising Officer Celebrating 10 years of helping charities, including: Strawberry Vale Preschool, Glenlyon Norfolk School, Camosun College, Capital Families, Cordova Bay Soccer, Rotary Club, BC Lacrosse, Tourism Victoria, Lions Society of BC, Victoria Children’s Choir, Santas Anonymous, Garth Homer Society, Help Fill a Dream, Curl BC, WIN - Women in Need, Vancouver Foundation - Superior Tofu Community Fund

Take your fundraising online with Gobid Online Auctions •



Local women making a difference

Women 40s Milestone

Victoria’s women through the decades

Bonnie Campbell


orn and raised on Vancouver Island, Bonnie Campbell became a familiar name to many through her work with her family’s company, Thrifty Foods. After starting her career as a cashier at the Fairfield Thrifty Foods in 1983, Bonnie worked her way up to become Vice President of Human Resources; she retired in 2007 to focus full-time on her family. Continuing her parents’ commitment to their community, Bonnie has shared her time and talents with many local organizations, including the Queen Alexandra Foundation for Children, Victoria Hospitals Foundation, Juvenile Diabetes Association and the Victoria Association for Community Living. Most recently, Bonnie has focused on the BC Cancer Foundation’s Inspire the World Campaign and as the 2011 chairperson for the Foundation’s Jingle Mingle event, she aims to raise $250,000 to support on-going research and care at the Vancouver Island Cancer Centre. Black Press: What have you learned as you mature that you would like to have been able to share with a “younger you?” Bonnie Campbell: When I was

younger, I lacked self-confidence, which I think is pretty common among young women and is truly unfortunate. I always thought that if I was smarter, thinner, prettier, etc. etc. then I would be happier or people would like me better. As I matured, I realized that the key is to appreciate and like myself. When you like yourself, it shows in the way you behave towards others. You are no longer trying to impress people and when you are genuine, people tend to respond positively. If you can learn to like things about yourself, then you no longer try and fit some unrealistic ideal of yourself. So while I may always want to be a little thinner, I am confident enough to know that really, I am OK the way I am. That’s the one thing I would have liked to share with a younger me. BP: The one thing you’d like to do better? BC: Only one thing? To be better informed about the world around me. There is so much information available to read and understand about various religions, politics, history or technology. I’d like to make a more conscious effort to be better informed.

BP: Your guilty pleasure? BC: Tabloid magazines; I can read them in about three minutes and if I lose a page or get busy and can’t get back to it right away I don’t get terribly upset because they aren’t real and they don’t matter. I tried to go cold turkey but they just keep drawing me back in. BP: Your proudest achievement? BC: While I fear my answer on this is rather predictable, I am going to say it anyway. My daughter is my proudest achievement. I say this because after a number of years of thinking maybe I wouldn’t have children, I was lucky enough to meet someone with whom I felt I would like to raise a child. Of course nature doesn’t always cooperate exactly when you want it to, and after several disappointments, I was lucky enough to have a daughter who is more than I could have ever asked for. BP: For what traits would you like to be remembered? BC: Compassion is something that I think is often missing in the world. When I look back at the people in my life who have had a positive influence on me, a common theme is compassion. Both my mother and father have always shown a great deal of compassion to those around them, whether friends, family or strangers, and growing up with parents who really live their values has been instrumental in helping shape how I look at the world and the things that matter to me. I would like to think that people will remember me for being compassionate towards others, not just for the big things, but for the quiet, day-to-day things that make up part of who I am. Jennifer Blyth photo

Women in Business PROFILE t

Spoons Diner (located in the Super 8 Hotel on Douglas Street) is known for its huge portions, vast homemade menu options and its colourful, eclectic decor. The funky breakfast joint, now entering its fourth year, is partially owned and operated by Dani Trueman. “Being a young, female entrepreneur in Victoria is often challenging, sometimes bizarre, and always rewarding. You have to have strong vision, a lot of stamina, and a very, very good sense of humour.” Humour is certainly something Spoons is not lacking -from its sock monkey pictures to its collection of strange-old-movie posters, to the witty coffee comments. The diner atmosphere is charming, but the food really is to die for. No wonder everyone in there seems to be a regular. For a fun, relaxed, unpretentious breakfast at any time of the day, go visit Spoons Diner at 2915 Douglas Street between 7am-3pm.

Jesa Aspden

Tired of Dull and Uneven Skintone? Laser Peels Hair Removal Microdermabrasion Skin Rejuvenation services available for men & women

Diva Soft Lite laser hair removal & esthetics #114-1595 McKenzie Ave. (corner of Shelbourne) 472-DIVA (3482)

HEALTHCARE SOLUTIONS FOR BETTER LIVING • Wheelchairs & Seating • Scooters, Walkers & Rollators • Porchlifts, Stairlifts & Home Elevators* • Vehicle Conversions & Adaptations* • Bathroom Safety Products • Incontinence & Wound Care • Blood Pressure & Home Diagnostic Equipment • Back Care, Supports & Braces • Aids to Daily Living

Whether you’re travelling or simply want a little sunshine when the sun is in short supply, Bella Sol Tanning and Spa offers the perfect solution. Recently under new management, Bella Sol serves up the sunshine with both traditional lay-down sunbeds, VIP Super Tanner Beds, a stand-up capsule and even sunless tanning options from its home in the Royal Oak Shopping Centre. Attracting everyone from those looking to add a little colour to those wanting to boost Vitamin D or ward off Seasonal Affective Disorder, a variety of tanning choices are available, ranging from drop-in rates to packages of 50 to 500 minutes. Bring in this ad to receive a month of tanning or spray tan for only $20

The last Thursday of every month is Senior’s Day! Seniors receive a 20% discount with a Shoppers Optimum Card.

* 20% seniors discount does not apply to these items.

4462 West Saanich Rd. 250-744-1202 or visit online at

open weekdays from 9 a.m. to 8 p.m. and weekends from 10 a.m. to 4 p.m

1561 Hillside Ave., Victoria Healthcare solutions for better living





Women in Business PROFILE

Lisa Jorgensen

To the ‘Milestone Women’ &

Women in Business throughout Victoria ...

Lisa Jorgensen owns FS Fuel Savers Inc., the sole distributor on Vancouver Island for Fuel Stick, an organic fuel conditioner that improves fuel efficiency up to 20%, and reduces emissions up to 80%, improves all vehicle performance, and reduces our carbon footprint. This amazing product puts money back in your pocket, while also being environmentally responsible. With constantly rising fuel prices. Fuel Stick provides great relief for business owners in all industries,

You are each an inspiration!

The Mustard Seed Street Church & Food Bank is incredibly proud of Fran Kitson the winner of the 2010 “Above & Beyond” award! To all the women who share Fran’s unwavering commitment to our community and to Black Press for honouring these incredible women ~ Thank you!

Please contact Lisa for more detailed information on how Fuel Stick can assist you and your business!

FS Fuel Savers Inc. 778-432-0686

Women in Business PROFILE

Have you always wanted to be fit?

that women are 3 times more likely to have MS?

In our 15th year of business, Fitness Works Personal Training specializes in One-OnOne Personal Training, Complete Fitness Assessments, Weight Loss and Nutritional Counseling all in our private studio.

Rosemary and her experienced team of trainers can motivate you.

Did you know…

Rosemary Quinn Do you want to lose some weight, get toned up, eat cleaner and feel healthier? Have you tried workout gyms and not been able to motivate yourself for long enough to achieve successful results?

especially those businesses who rely on large volumes of fuel for operations. Lisa’s passion is to help all business owners to reduce their fuel expenses while also reducing g their carbon footprint. Fuel Stick provides significant savings and benefits that we can all appreciate!

Most women are diagnosed in their family and career years.


Black Press Best of the City Award for #1 Personal Trainer in Victoria

to find out how you can help end MS

T. (250) 477-9699 •

Women in Business PROFILE

Are you or do you know a

Woman Entrepreneur


SG Power ower

ready for a high-impact, thought-provoking and gender-specific resource?

The Three Strategies of the Unstoppable Woman will make a sustainable long-term difference in her life. Great for Groups: An effective keynote for groups helping women nurture their entrepreneurial spirit Immediately engaging Guaranteed long-term impact Free book for each participant Online resources Free consultation, special local rates

Indispensable for Individuals: A perpetually useful book for Women Entrepreneurs Get unstuck, now and forever Network with ease, on your terms Start your own mastermind group Access free online resources Unearth your unstoppable self • • 250.999.2836 The KEY to writing your book Workshops starting in May

Author and keynote Speaker Britt Santowski

www.TheUnstoppable.Me Free Mastermind tools for unstoppable women

The Three Strategies of the Unstoppable Woman is an Amazon best-selling book in both Canada and the U.S.

After 50 years in business, there’s little doubt the folks at SG Power know their stuff: marine, motorsports and power equipment. And thanks to that knowledge and experience, paired with their friendly, approachable attitude, it’s no surprise SG Power has been one of the community’s first choices for decades. But did you know that a full 40 per cent of SG Power’s motorsport market base is women? Carrying Yamaha, Honda, Kawaski, Suzuki, Vespa, Aprila and Motoguzzi, SG Power offers an excellent selection of new and pre-owned bikes for all levels of riders, from beginner road bikes to offroad wheels for the adventure seekers. Of course, the family-run business wants to be your marine and motorsports dealership long after the sale, so in addition to bikes, they also offer a wide selection of gear for all sizes, along with parts, accessories and service second to none.

Needing to beat the high gas prices while still getting around town with ease? Look no further than SG’s selection of nimble scooters, both fun and functional. Complementing its motorsports division, SG also boasts a large marine inventory – perfect for the warmer weather – and power equipment just waiting for those spring projects. In all, SG offers more than 300 years of combined staff experience in all aspects of the industry! Conveniently located in downtown Victoria near the corner of Hillside and Douglas streets, visit SG Power’s motorcycle showroom from 9 a.m. to 5:30 p.m. weekdays, while the Marine showroom opens at 8:30 a.m. and the service department at 7:30 a.m. All divisions are open from 9 a.m. to 5 p.m. Saturday. For more information, call 250382-8291 or visit online at



Local women making a difference

Women 50s Milestone

Victoria’s women through the decades

Margaret Elliott


veteran of the finance business both in Victoria and back East, Margaret Elliott has held many positions over the years, from branch manager to her current position as Manager, Retail Banking with Canadian Western Bank. After growing up in Toronto, the lure of (almost) snow-free winters drew Margaret and her husband, Jerry, to Victoria. “The one thing I know for sure is that ‘life’ means to find joy in all you do with family, friends and colleagues on a daily basis and never loose sight of the fact that ‘We are here for a good time not a long time.’” Black Press: What do you like about being a woman? Margaret Elliott: Being a woman, I have the opportunity of shifting between being a sensitive and supportive person and a “driven” goal-oriented person without losing site of my ability to assist

others to strive for success. Many of my male colleagues throughout the years have felt these two are exclusive and fail to realize the need for balancing these depending upon the people, situation or circumstance. BP: If you weren’t in banking, what would you be doing? ME: If I were not in the field of banking, I may have invested my career in the “caring professions.” I feel I have excellent strengths in assisting and advocating for others. I have found vo0lunteering with seniors in the past extremely rewarding as well as advocating for others who are not in a position to do so for themselves. BP: What have you learned as you mature that you would like to have been able to share with a younger you? ME: Success will come if you commit yourself to realizing your goals, but always keep priorities in

mind. You will fail to achieve pleasure from your success if you isolate yourself and neglect to acknowledge significant others in your life. Family, friends and colleagues often play a role in your success and you need to celebrate with them throughout your journey. Realizing success is much sweeter when you share it with others! BP: Your proudest achievement? ME: My proudest achievement is, without a doubt, the raising of my son Jason, which I accomplished with the love of my life, Jerry. We collectively provided Jason with a solid base of good values, a strong work ethic, an excellent sense of humour and a strong sense of “family.” Unfortunately, I lost the love of my life to cancer early last spring and our son has provided strength and support beyond his years as we have shouldered our loss together. When I see the strength of character in my son and his ability to be sensitive and strong, I radiate with pride. Jennifer Blyth photo

Women in Business PROFILE

Victoria Women In Need Community Cooperative

Fashionwith Passion presents...

the third annual

Sponsored by:

Gala Fundraising Event

Friday May 6th 6:30pm, Victoria Marriott Inner Harbour If you are passionate about supporting women in your community, join us for an evening gala featuring a fashion show with a host of influential local people.

buffet dinner • fashion show • silent auction • music

Help us raise funds for the WIN Self-Sufficiency Program which provides women with opportunities to move toward self-sufficiency through training, education, personal or career development and other life-changing opportunities Early bird ticket price $50 each until April 15th , 2011 After April 15th tickets $60 each or Table of 10 for $500

Tickets available on our website or at:

All three WIN stores: 1803 Cook St • 160-174 Wilson St • 785 Pandora Ave Contact us at 250.480.4006 x203 or


Meet Our Team After 12 years practicing in Victoria, six months ago, Priti Bhathella took the step into business ownership, opening Elements Compounding Pharmacy. Dedicated to providing personalized service and encouraging healthier living, Elements Compounding Pharmacy provides pharmaceutical dispensing and compounding services as well as quality consumer products. “Your health is always our passion,” says Priti, who is joined behind the counter by technician Katty Parsa and assistant Monica Osorio. Not your typical pharmacy, “whether you need advice on your current medications or are looking for alternative therapies, we are here to assist you,” she notes. “Our staff can advise you on prescription, non-prescription, herbal, homeopathic, and ayurvedic therapies. We also offer specialty compounding, including thyroid hormone supplementation, bio-identical hormone replacement, topical pain management and veterinary compounding.” Curious about the art of compounding? Feel free to come and watch as the lab is open to public view. “It’s my vision of how a pharmacy should be,” Priti says. “We’ve left behind the cold, sterile environment and opted for a warm, welcoming atmosphere. I want to bring back the traditional community pharmacy, where the patient knows their pharmacist and vice-versa. We strive to get to know each patient that comes in, in hopes of making a connection to provide better healthcare. “We are passionate about serving all age groups, from the very young to the aging population. With so many choices in pharmacies today, we hope you will choose your locally-owned community pharmacy.” Visit Elements Compounding Pharmacy from 9:30 a.m. to 5:30 p.m. Monday through Friday at 3540 Blanshard St, in Saanich Plaza, Or call us: 250-590-6777



Women in Business PROFILE

Brenda McQuarrie South Island Cleaning Celebrating her first anniversary, South Island Cleaning owner Brenda McQuarrie prides herself on offering clients top-quality service they can count on. “After working for two other cleaning companies, I decided to start my own company to offer clients the best service, provided by efficient, hard-working staff,” explains Brenda, whose business has enjoyed a steady and growing clientele over her first 12 months. A full-service, family-run business, South

Island Cleaning offers various home and office services, ranging from cleaning to lawn mowing. “I enjoy helping people and making a difference in their lives, especially elderly clients who really rely on us,” Brenda says. For more information, contact

South Island Cleaning 250-882-1701

Women in Business PROFILE

8th Annual Gala Dinner & Auction

Ramona Reynolds With a passion for complex litigation, aboriginal and environmental law, Ramona Reynolds’ Reynolds Works has been providing paralegal and consulting services for four years. “Offering more than 20 years experience in managing large, complex litigation in a variety of jurisdictions and levels of court, we help our clients implement sound records and information management practices to support the vision and growth of their organization,” Ramona says. “We make it our business to solve problems legal professionals may not yet know they are facing and to serve our

May 13th at Uplands Golf Club

First Nations clients and their community members with sensitivity to cultural practices, protocol and tradition. Whether our client is a law firm, First Nations government or aboriginal organization, researcher or expert – this is the place where tradition meets technology.”

Women in Business PROFILE

Shelley McKinnon,

Lifetime Networks • Lifetime Support • Lifetime Friendships Women in Business PROFILE


Passionate about bringing people together...

She is so pleased to now be representing a property in a region she calls home. Her passion for the events industry continues to grow as she proudly represents Vancouver Island’s largest Conference Hotel, Harbour Towers Hotel & Suites. This property boasts 196 guest rooms and over 14,000 square feet of

Title sponsor: Scotia Private Client Emcee: Stephen Andrew from /A\ TV

If you’re business is interested in being a sponsor call Carlene 250.477.4112

A frequent trainer and presenter, Ramona is also the author of two children’s books, a producer and designer of one non-fiction work, and a student pilot.

Reynolds Works Inc. Office 250-384-8257 •

Shelley has recently returned back to Vancouver Island, following 10 years oversees and on the mainland developing her career in destination sales and marketing.

Tickets $75.00 on line at or by calling 250.477.4112

versatile meeting space. Whether you are planning a small board meeting for 10 or a grand event for 400, our team will be pleased to assist in every phase of the planning andd execution process to ensure your event is a complete success! Refer a conference, meeting or special event and receive a complimentary coffee break for the group or a personal “weekend get-away” in your own city!

Contact: Shelley McKinnon, CMP • 250-480-6566 •

Susan Moskal What NAIL CAREER EDUCATION can do for you… “Wow!! I am so busy it’s unreal, I can’t believe it… You said it would happen that way and it has. Thank you for having faith in me, from you that is big, I appreciate the referral.” – Michelle Gulliver, Nail Tech. “It was very detailed, casual, and well informed. Susan, our educator didn’t leave anything out. Easy to learn, hands on, this was as an awesome course!” rsee!!” !” – Tara Muir, Mu Nailil Tech TTeecchh

Creating The BEST Techs for 24 yrs.

Many women have taken charge of their life to change their career path. Maybe they were a stay at home mom or working at a job but wanted something different. Nail Career Education is the BEST Nail Tech Course the Island offers. Susan, owner/operator, has earned the ABA Salon Nail Competition Award 2007 and is a QQualified Competition Judge and very proud of her numerous HAPPY and knowledgeable students. nu num • 250.478.4155

Women in Business PROFILE

Audrey Morris

Pam Katunar


Are youVancouver confident thatSt. your on 1400 atretirement Johnsonplan St.,isVictoria track? Are you (or your parents) worried about 250.385.4465 • running out of money? Take action. Call and set up a complimentary withLtd. Pamrealize to discuss your nancial McCall Bros. Funeralreview Directors it can befioverwhelming concerns today! when it comes time to settle your loved one’s estate. Audrey Morris, After Service Concierge Pam serves a broad range of clients that are for McCall’s and Sequoia Gardens Memorial, givesanswers guidance to families offers valuable seeking for their specific and retirement assistance in organizing the many tasks that to be planning attendedquestions. to after They a death. and need investment are Audrey about yield, conservative growth duties and does not offer legal advice but provides a concerned detailed checklist outlining the various tax-efficient income. Pam takes a very holistic that are required when settling one’s estate. Some of the items she will provide support with include: Canada Pension Plan Death Benefit and Survivor/Children Pension applications as well as information for life insurance settlements, title transfers and account closures. She feels honoured and privileged to be in a position that can lessen the burden at an emotional time. Audrey is also available to answer any questions and help those who would like to make Pre-Arrangements and record their memorial wishes in advance.

• Are my investments set up in a tax-efficient way? • Do I have estate plans in place? • I am dealing with my parents investments and feeling overwhelmed. • Am I part of the investment process? • Does my current investment strategy match this phase of my life? If you have any of these concerns, I can help! Call to book a complimentary 30-minute chat. I look forward to hearing from you! 250-356-4034 TD Waterhouse Private Investment Advice is a division of TD Waterhouse Canada Inc., a subsidiary of The Toronto-Dominion Bank. TD Waterhouse Canada Inc – Member CIPF. ®Trade-mark of The Toronto-Dominion Bank. TD Waterhouse Canada Inc. is a licensed user. • (250) 356-4034 •



Local women making a difference

Women 60s Milestone

Victoria’s women through the decades

Pauline Rafferty


rmed with a degree in archaeology from Simon Fraser University and a career built working both in the field and in related provincial government ministries, Pauline Rafferty has seen the Royal BC Museum through close to two decades of growth. After first working in the field, then with the provincial Archaeology Branch, Heritage Trust and later the Ministry of Tourism, in 1990, Pauline was appointed Assistant Deputy Minister at the Ministry of Women’s Equality. She joined the Royal BC Museum in 1992 to help the institution develop a new business plan and became CEO in 2001. Since then Pauline has been honoured for her work at the museum with awards from the Canadian Museum Association, Tourism BC and other organizations. She serves on the National Capital Commission’s marketing and programming advisory board, the boards of Simon Fraser University, the Greater Victoria Chamber of Commerce and Tourism Victoria, and is an active volunteer with several community organizations.

Black Press: What have you learned as you mature that you would like to have been able to share with a “younger you?” Pauline Rafferty: If I were to meet my younger self, I would recommend she slow down and taste more of life. I have had periods in my career when I wish I had savoured the process rather than rush it through. BP: What do people look to you for guidance about? PR: My children often look to me for guidance on manners. “Should I email, write a note or phone in this situation?” Or, “Do I use this fork or that fork?” I have attended my fair share of public and private functions; this makes me an etiquette expert in their eyes. BP: Your guilty pleasure? PR: Sunshine! On my travels around the province, I always enjoy the dry heat of the Okanagan, one of my favourite places in B.C.

BP: The one thing you’d never be without? PR: My husband of 20 years. BP: Your proudest achievement? PR: Personally, my five children. Professionally, the opening of a new museum exhibition always fills me with great pride. The donation of a significant object with a wonderful story or some special research we are undertaking. I work with talented staff and am always impressed with how they weave these engaging stories around our collection and the amazing research they undertake. BP: Most unforgettable experience? PR: In 2010, I visited northwestern B.C. to participate in the return of numerous culturally significant items from our collections to the Nisga’a Nation. It was the first such handover to result from a treaty in B.C., and I felt privileged to be a part of this experience. Sharon Tiffin photo

Women in Business PROFILE W

Meta Day Spa M Relaxing and Rejuvenating For four years, Kim Tahouney’s Meta Day Spa has been treating clients to relaxing and rejuvenating spa treatments. From specialties such as a holistic stone massage to reflexology, waxing to an elegant French manicure, the expertly trained therapists and technicans ensure each client has an enjoyable experience that helps them look and feel their best. A full-service spa, Meta Day Spa also offers two experienced nail techs creating beautiful gel and acrylic nails.

And new to the spa is the line of “Yum” gourmet skincare, a pure, organic product that works beautifully for any skin type. Additional highlights through February and March include a relaxing massage and facial for $75 and facials for $40. Open Monday 9 am to 5 pm, Tuesday to Saturday 9 am to 7 pm, and Sunday 10 am to 4 pm Visit Meta Day Spa today or call for details.

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Women in Business PROFILE

Debbie Halusiak High-quality dance instruction... Westshore Dance Studios is a professional dance school offering high-quality instruction for students of varying ages and ability in a friendly and respectful environment.

and demonstrate their dance knowledge, skill and artistic Offering diversity in dance styles, WDS provides expression, says Debbie, who opened her dance school examinations in both the Royal Academy of Dance (ballet) and the Association of International in Victoria in 1994, which eventually became of Dance Teachers (modern jazz and tap) Syllabi, Westshore Dance Studios in 1997. notes owner and director Debbie Halusiak. “It is our sincere hope that all dancers who WDS offers students opportunities to perform in enter our studios will be musically, physically the annual recital and local festivals to highlight and creatively inspired so that they may carry a love of dance with them always.”

MOVING TO 2675 Wilfert Road (off of Wale Road) in Colwood email: • 250.478.3067

Kate Wells In the driver’s seat Learning to drive from your parents is sometimes not the best idea, though for DriveWise BC’s Kate Wells, driver training is all in the family! Wells’ parents, Arthur and Patricia Harris, have had driver training in their lives for over 37 years – always associating themselves with the BEST brand of driver training available! Testament to DriveWise BC’s record was its selection as the company to train 5,000 for last year’s Vancouver 2010 Winter Olympics! As Wells herself has been working alongside her parents for over 23 years, she learned a lot about the family business and is an expert in driver training! From Novice Drivers to Senior Drivers, Wells works to create programs that everyone can benefit from. Targeting drivers from 15 to 85, “we offer the most up-to-date driver education to new drivers as well as senior driver training,” notes Wells.

Programs range from road test preparation and in-car driving lessons to full driving programs. Among the unique training environments are the Driving Simulators in every classroom that allow DriveWise graduates to excel. Rather that learning by lecture, students are trained, then their skills are honed with the use of our exclusive state-of-the-art simulators that can train students in millions of different settings, whether snowy driving in summer or experiencing the risks of texting while driving. Excellent customer service from their more than 60 employees and an established program customers can trust have kept DriveWise in the driver’s seat for close to four decades.

For more details, call Kate and DriveWise BC at 250-475-0666.



Local women making a difference

Women 70s Milestone

Victoria’s women through the decades

Helen Hughes


or Helen Hughes, there seems to have been little doubt that a lifetime of community service was in her future. In addition to 22 years on city council – four in Saskatoon and 18 here in Victoria – Helen has dedicated countless hours to organizations and community events benefitting children, youth, families and First Nations. After 30 years in Saskatoon working with such organizations as the YWCA, Big Sisters and the Regional Psychiatric Centre, Helen and her husband, Ted Hughes, moved west to British Columbia in 1980. First with the Ombudsman’s Office and then the B.C. Council of Human Rights, Helen was later elected to Victoria’s city council in 1990. Locally, Helen’s efforts included helping the Medical Health Officer organize the Capital Region Action Team on Sexually Exploited Youth, spearheading the Souper Bowls of Hope fundraiser for the Victoria Youth Empowerment Society, and as a member of the Victoria Public Library Board, founding the Lifelong Learning Festival. Black Press: How do you find balance (between work/ friends/family/self) in your life? Helen Hughes: I believe that it is important that I set priorities so that all these interests can be accommodated in a timely manner. A wholesome and rounded life requires that the components a person has identified be acknowledged and each requires time and attention, although I am at an age where “work” is not the case. I like to be involved in worthwhile endeavours as a volunteer at this stage of my life and friends and family must have equal time. As for time for myself, that comes if there is any leftover time, often late in the evening.

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BP: What do people look to you for guidance about? HH: I have had 22 years of service on municipal councils – four in Saskatoon and 18 in Victoria. As a result, I am often asked for guidance by candidates considering making a run for office. Having successfully waged eight campaigns, there seems to be a perception that I did something right and that it can be passed on to them. Also, I have been requested to give guidance to those who have been newly elected to office and I give them background information about developing a successful relationship with staff and members of the public who wish to be kept informed on current issues. BP: The one thing you’d like to do better? HH: I was born and lived through the years of the Great Depression when the radio was the sole electronic contact with the outside world. The development of electronic communication over the many decades of my life has been phenomenal. I never had the opportunity to learn and keep pace with the multiple advancements occurring over the span of my lifetime. The result is that I am not nearly as literate in the world of computers and later communication links that are available. It is to expand my knowledge in that area that identifies the one thing that I would like to do better. BP: The one thing you’d never be without? HH: The availability and digesting of the news of the day. I am most interested in public affairs at all levels of municipal, provincial, federal and international governments. I read newspapers every day and gain volumes of information by selective use of television and radio stations as well. I cannot imagine life without the accessibility to these sources of information and knowledge. BP: For what traits would you like to be remembered? HH: I would like to be remembered as compassionate, acknowledging diversity and having made a positive contribution to the community with emphasis on contributing to a better life of the less fortunate in our society. Those objectives have been the cornerstone of the contributions I have endeavoured to make both in my position as elected public official and contributing my time and efforts to the place which I call home for the last 31 years – our wonderful Capital City of Victoria! Ladies... spend a day on U! Meet & network with like-minded women. Learn from established & enthusiastic Victoria women Support your local community

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Local women making a difference

A Woman of Faith

Rev. Jennifer Geddes is among today’s young, female church leaders By Jessica Koch


rowing up in Hamilton, On., Rev. Jennifer Geddes never thought she would become a Presbyterian minister. Though her father was a Presbyterian minister and her family had always been active in the church, she never saw herself involved in congregational ministry. Like most teenagers, Geddes, went through a rebellious period. But what she realized coming out of it was that the church community had always been there. “I realized…how lucky I was to have that church community there loving me and supporting me and forgiving me, and I realized that that wasn’t everyone’s experience with church, and I wanted to do something to make that everyone’s experience.”

St. Andrew’s Presbyterian Church.

Geddes, 30, completed an undergraduate degree at Laurier University, and went on to study theology, completing her Masters of Divinity at Knox College at the University of Toronto. While in seminary, Geddes had the opportunity to act as lay minister at a church in Hamilton. Though the position was only supposed to last for a year, she held the position for three years. This “baptism by fire” gave her the chance to practice what she was learning, and she began to gain confidence in the area of congregational ministry. Geddes was called to her position as Assistant Minster at St. Andrew’s Presbyterian in downtown Victoria two years ago. She is the first ordained woman to be hired by St. Andrew’s. There, she has continued to learn, and has opportunity to work in “outside the walls” ministry, which is of particular importance to her. Geddes has an obvious passion for working on real, immediate social issues that face not only the church, but also the outside community in general. In addition to her work with St. Andrews, Geddes is also the Presbyterian Chaplain at the University of Victoria, a position that allows her to reach out to the student body in many different ways and challenge popular views of Christianity. “Christianity isn’t just one thing. The popular culture understanding of it is often different from the Christianity I practice,” Geddes reflects. On campus, Geddes works with the Pride Collective to create a safe space for discussion about spiritual identity and sexual orientation, and how they don’t have to be in conflict. But she says it can be “really hard to explain to people that I am not here with a hidden agenda to convert or save or change who people are.” One of her most joyful moments came when the Positive Space Network asked her to lead a vigil for those who’d committed suicide due to homophobic abuse. She feels that if she can give someone a positive experience with Christianity, whether or not they are aware that she is an ordained minister, she has done her job. Through education and work, Geddes has faced various assumptions about her gender, age and Christianity. She has the fortune of having strong female clergy members to ask questions of, when, as a young woman, she’s

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In addition to her position as Assistant Minister at St. Andrew’s Presbyterian Church, Rev. Jennifer Geddes is also UVic’s Presbyterian Chaplain. not sure whether reactions she gets from the outside world are because she is young, or because she is a woman, or because of an assumption the outside world has about religion. The Presbyterian Church has been ordaining women for over 40 years, and Geddes attests to the continuing positive changes she sees. The majority of graduates coming out of seminaries are young women between the ages of 25 and 40, and eventually there will be more female clergy than male. This could pose challenges for more traditional ways of thinking about women’s roles within the church. While she has encountered situations in which a family would prefer their loved one’s funeral to be performed by a male priest, or where a couple would prefer to be married by a man, she feels it is important to support and respect those decisions. In terms of the different views between denominations, she “respect[s] the fact that different denominations have a different understanding of the role of women in the church. I don’t agree necessarily, but I respect it.” Geddes sees the role of women in the

church as a potential factor in the revival of declining church membership, but points out that the role that faith has in people’s lives is very different now than it was 20 years ago, or 100 years ago. “The church needs to add to the programs that are available and what it does in the community because the reality is that Sunday mornings don’t work for everybody anymore…if adjustments aren’t made, the decline will continue.” As Geddes says, there are many people within the Presbyterian Church who want progress to happen, but the only way those changes will occur is through people taking an active role. And she is an inspirational example of this. “I am part of the church because when I wanted to see change happen, instead of walking away and saying ‘this isn’t for me, I’m done with institutionalized religion,’ it was about being that change and being the agent of change within that institution…I was lucky enough to know what it was to be in a forgiving church community, to be able to make the Presbyterian church a safe and compassionate and forgiving space. That’s why I’m doing what I’m doing.”

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Local women making a difference

Resources for local Women in Business: Roaring Women – motivates and promotes women in business and self-employed women, and hosts dinner meetings and events. Web: eWomen Network – a network of women business owners and professionals aiming to support, promote and showcase members’ businesses and products. Web: West Shore Chamber of Commerce

Vancouver Island Women’s Business Network – an organization of women entrepreneurs, business women and professional women that hosts monthly learning events and mixers for members. Web:

The Women’s Enterprise Centre – provides services to women entrepreneurs. Phone: 1-800-643-7014; Web:

Business Victoria

University of Victoria School of Business

Phone: 250-384-2432; Web:

– Web:

Saanich Peninsula Chamber of Commerce –

Resources for small business. Phone: 1-800-667-2272; Web:

Small Business BC –

Phone: 250-656-3616; Web:

Canadian Youth Business Foundation – provides resources for young entrepreneurs including programs, events, peer mentorship, networking, an online magazine and more. Web:

Greater Victoria Chamber of Commerce – Phone: 250-383-7191; Web:

Canadian Association of Women Executives and Entrepreneurs – connects business women across Canada. Phone: 416-756-0000; Web:

The Canadian Federation of Business & Professional Women Clubs – a national organization for the education, employment and economic status of employed women. Web:

Phone: 250-478-1130; Web:

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Local women making a difference

CALENDAR April 13 – Saanich Peninsula Chamber of Commerce’s 2011 Crystal Awards for Business Excellence, 6 p.m. at the Butchart Gardens, Blue Poppy Restaurant. Tickets: $75 + HST. FMI: 250-656-3616 April 13 – Roaring Women Lunch Meeting, 11:30 a.m. at the Olive Grove Restaurant in Royal Oak; $20/members; $25/non-members. Guest speaker: Cheryl Bevan-Gellor. Register online at April 19 – Greater Victoria Business Awards. Victoria Conference Centre , 6 p.m. reception and 7 p.m. dinner. Pre-registration required: 250-383-7191 May 2 – Providing Excellent Customer Service, a one-day session from Royal Roads University’s Continuing Studies, 9 a.m. to 5 p.m. Fee: $250; Register by: April 18 FMI: May 2 to 30 – 28 Day Launch Pad to Entrepreneurship with Royal Roads University’s Continuing Studies, online and in person, Mondays from 7 to 9 p.m. Fee: $95 + taxes; Register by April 18 FMI: May 5 – Lead From Your Strengths, a one-day workshop with Royal Roads University Continuing Education, 9 a.m. to 5 p.m. Fee: $255; Register by April 21. FMI:

May 11 – Fearless Leadership, a personal and professional development course, supporting people with the knowledge, skills and confidence to understand and manage fears in life and work. Course fee includes workbook. 6 to 10 p.m. at Camosun College Interurban. $175+HST. FMI: May 18 – Roaring Women Lunch Meeting, 11:30 a.m. at the Olive Grove Restaurant in Royal Oak; $20/members; $25/non-members. Register online at May 26 & 27 – Whole Brain Thinking: Cultivate 21st Century Creativity and Leadership, from Royal Roads University’s Continuing Studies, 9 a.m. to 5 p.m. Fee: $350; Register by May 12 FMI: June 3 – Live.Work.Thrive! ~ Building Engagement Work-Lives, a workshop for managers and supervisors who want a solid sense of meaning in their work, a greater sense of control and deeper engagement in their everyday activities. 9 a.m. to 4 p.m. at Camosun College Interurban. Fee: $89+HST. FMI: Oct. 25 – Black Press Fall Women in Business Gala. Join Black Press in honouring local women making a difference, including the 2011 Women in Business Award winners. For awards details, contact For advertising queries in the fall Women in Business supplement, email

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Women in Business PROFILE

Enabled Financial Solutions Ltd.

Susan Herman, CA

Do you need an advocate between your doctor and the Canada Revenue Agency? Choose the company that helps clients navigate the Federal Disability Tax Credit – and a finalist for the Greater Victoria Chamber of Commerce Small Business of the Year Award: Enabled Financial Solutions Ltd. When Linda Chornobay was preparing her own Disability Tax Credit application, she discovered how difficult the process can be. She thought, there must be hundreds of others who don’t know they’re eligible for the tax credit. The CEO of Enabled Financial Solutions Ltd. (EFS), a person with a disability herself, has for six years helped people secure the benefits they deserve. Bringing experience in administrative, medical and legal work, Linda and her staff remove the stress from the equation. In addition to attending one of EFSs’ free seminars, “clients also receive free eligibility assessments and tax reviews to determine if EFS can qualify them,” Linda says. Bolstering their success is the fact that Linda has completely revised how her company works with doctors and is continuously improving the way staff work with the Canada Revenue Agency. These initiatives have increased their success rate to 99.9 per cent with most clients receiving at least $10,000 in refunds. “We have grown our business beyond Victoria, with steady growth and increased client base showing how much people both want and need the service,” Linda says. “In our Victoria office, we now have two full-time employees, Yolande Purcell-Hardwick and Michelle Donaldson, and two fulltime independent contractors, David Chase and Beverley Trute. Additionally, we have formed trusted alliances with the Royal Canadian Legions, groups who serve seniors and the disabled community.” Some of the most common qualifiers EFS works with include heart conditions, all types of arthritis, joint replacements, and more. To take EFS’s online evaluation, visit or call 250-514-2699 for more information.

Peninsula Co-op: a great place to work A fan of the co-operative business model for many years, Peninsula Co-op Controller Susan Herman joined the local company in 2008, appreciating the way it works for its members. “Despite its size, Peninsula Co-op is a very nimble, responsive organization. Decisions are made quickly and opportunities are capitalized on. This entrepreneurial spirit, combined with skilled staff and an unwavering commitment to all the communities the Co-op operates in, are key to the Co-op’s success.” The Vancouver Island-based co-operative operates a grocery store, 12 gas stations and a home-heating division. The business is entirely owned by its members who share in its financial success through an annual Rebate. Well-versed in the cooperative model, Susan, was offered her current position following an initial short-term contract. “Peninsula Co-op lives the definition of a cooperative enterprise and I wanted to contribute to its success and was

fortunate to be offered a permanent position with the company,” she says. Responsible for managing Peninsula Co-op’s finances and administration, Susan leads an administration group supporting the Co-op’s diverse retail operations and works closely with a team of five senior managers to achieve the Co-op’s short and long-term financial goals and strategic objectives. “I have the luxury of working with a cohesive and passionate management team, and a fun, committed administration group. My personal values align with the Co-op’s culture, which is really created by the people who work here.” Further, “I enjoy the variety and the challenge that the job offers,” Susan reflects. “I may have a plan at the start of each day of how that day is going to go, but something new or unexpected always crosses my path to present a great learning opportunity!”

550-2950 Douglas St 250.514.2699 • 1.877.381.2610

Linda Chornobay

Dave Chase

Beverley Trute

Yolande Purcell-Hardwick







Built for business too! For a new Hyundai or pre-owned vehicle in Victoria, visit Victoria Hyundai! We carry all the latest models and our expert sales staff will help you find the perfect vehicle for your lifestyle. From Oak Bay to Esquimalt, Saanich to the West Shore, find out why Victoria Hyundai is one of the region’s leading dealerships: excellent customer service, a friendly environment and attractive financing options, not to mention great cars! In addition, Victoria Hyundai strives every day to ensure that the characteristics that are important to you as a Woman in Business – features such as fuelefficiency, low emissions and safety – are built into every single vehicle we produce.





We also know that as a Vancouver Island consumer, you are equally – if not even more – interested in the environment. This is also a top priority with Hyundai, and our efforts have paid off. In November 2009, the Environmental Protection Agency reported that Hyundai’s fleet of vehicles is ranked No. 1 in fuel economy and CO2 emissions. Come by and visit us at Victoria Hyundai and find out why we know that when you try one of our vehicles you’ll love it just as much as we do!


VICTORIA 525 Gorge Road East

250-995-2984 Licensed by the Motor Vehicle Sales Authority

DL 30622


Women in Business


Women in Business